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Element 21 Golf Co · 10KSB/A · For 6/30/06

Filed On 10/13/06 7:05pm ET   ·   SEC File 0-15260   ·   Accession Number 1144204-6-42288

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  As Of               Filer                 Filing     As/For/On Docs:Pgs              Issuer               Agent

10/16/06  Element 21 Golf Co                10KSB/A     6/30/06    3:104                                    Vintage Filings LLC/FA

Amendment to Annual Report -- Small Business   ·   Form 10-KSB
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 1: 10KSB/A     Amendment to Annual Report -- Small Business        HTML    446K 
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10KSB/A   ·   Amendment to Annual Report -- Small Business


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UNITED STATES
Securities and Exchange Commission
Washington, D.C. 20549
 
FORM 10-KSB-A
 
AMENDMENT NO. 1
 
x ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended June 30, 2006

o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________________ to __________________
 
Commission File No. 000-15260
 
Element 21 Golf Company
(Name of Small Business Issuer in its Charter)

 
88-0218411
(State or Other Jurisdiction of incorporation or organization)
 
(I.R.S. Employer I.D. No.)

200 Queens Quay East, Unit #1, Toronto, Ontario, Canada, M5A 4K9
(Address of Principal Executive Offices)

Registrant’s Telephone Number: 416-362-2121

Not Applicable
(Former name and former address, if changed since last Report)

Securities Registered under Section 12(b) of the Exchange Act: None.

Securities Registered under Section 12(g) of the Exchange Act: Common Stock, one-cent ($0.01) Par Value

 Check whether the issuer is not required to give reports pursuant to Section 13 or 15(d) of the Exchange Act. o

Check whether the Issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes o    No x

Check if disclosure of delinquent filers in response to Item 405 of Regulation S-B is not contained in this form, and no disclosure will be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10- KSB or any amendment to this Form 10-KSB. o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

Issuer’s revenues for its most recent fiscal year: June 30, 2006 = $51,569

 
 
 
 

 
 
As of October 12, 2006 there were approximately 91,874,457 shares of our common voting stock held by non-affiliates having a market value of approximately $17,088,649 on such date. Without asserting that any director or executive officer of the issuer, or the beneficial owner of more than five percent of the issuer’s common stock, is an affiliate, the shares of which they are the beneficial owners have been deemed to be owned by affiliates solely for this calculation.

As of October 12, 2006, there were 99,630,554 shares of common stock of the Issuer outstanding.
 
EXPLANATORY NOTE: THIS 10-KSB-A (AMENDMENT NO. 1) TO ELEMENT 21 GOLF COMPANY’S FORM 10-KSB IS BEING FILED IN ORDER TO REPLACE THE FORM 10-KSB FILED ON OCTOBER 13, 2006 IN ITS ENTIRETY AS SUCH FORM WAS FILED INADVERTENTLY PRIOR TO ITS COMPLETION. ONLY THE INFORMATION SET FORTH IN THIS AMENDMENT NO.1 TO FORM 10-KSB SHOULD BE RELIED UPON AS THE INFORMATION CONTAINED IN THE COMPANY’S ORIGINALLY FILED FORM 10-KSB WAS INCOMPLETE.
 
 
 
 

 
 
Element 21 Golf Company
 
10-KSB for the Year Ended June 30, 2006

Table of Contents

 
PART I
 
1
ITEM 1.
DESCRIPTION OF BUSINESS
1
ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
17
     
PART II
 
18
ITEM 5.
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
18
ITEM 6.
MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION
21
ITEM 7.
FINANCIAL STATEMENTS
27
ITEM 8.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
27
ITEM 8A
CONTROLS AND PROCEDURES
27
ITEM 8B
OTHER INFORMATION
28
     
PART III
 
28
ITEM 9.
DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS; COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT
28
ITEM 10.
EXECUTIVE COMPENSATION
30
ITEM 11.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
32
ITEM 12.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
35
ITEM 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
37
     
Signatures
 
31
Financial Statements
F-1


 
 
 
 
 

 
 
PART I
 
CAUTIONARY STATEMENT REGARDING
FORWARD-LOOKING INFORMATION
 
Under the Private Securities Litigation Reform Act of 1995, companies are provided with a “safe harbor” for making forward-looking statements about the potential risks and rewards of their strategies. Forward-looking statements often include the words “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. In this Form 10-KSB, forward-looking statements also include:
 
 
·  
statements about our business plans;
 
 
·  
statements about the potential for the development and public acceptance of new products;
 
 
·  
estimates of future financial performance;
 
 
·  
predictions of national or international economic, political or market conditions;
 
 
·  
statements regarding other factors that could affect our future operations or financial position; and
 
 
·  
other statements that are not matters of historical fact.
 
These statements may be found under “Management’s Discussion and Analysis or Plan of Operations” and “Description of Business” as well as in this Form 10-KSB generally. Our ability to achieve our goals depends on many known and unknown risks and uncertainties, including changes in general economic and business conditions. These factors could cause our actual performance and results to differ materially from those described or implied in forward-looking statements.
 
These forward-looking statements speak only as of the date of this Form 10-KSB. We believe it is in the best interest of our investors to use forward-looking statements in discussing future events. However, we are not required to, and you should not rely on us to, revise or update these statements or any factors that may affect actual results, whether as a result of new information, future events or otherwise. You should carefully review the risk factors described in other documents we file from time to time with the Securities and Exchange Commission, and also review our Quarterly Reports on Form 10-QSB.
 
ITEM 1.  DESCRIPTION OF BUSINESS
 
Business Development.
 
Element 21 Golf Company (the “Company,” “E21,” “we,” “us” or terms of similar meaning) was originally formed as OIA, Inc., a Delaware corporation, in 1986. In 1992, the Company changed its name to Biorelease Corp., and was engaged in the business of biotechnology from 1992 through 1995. From mid-1995 through September 2001, the Company sponsored a number of early-stage ventures. In June 2001, the Company changed its name from Biorelease Corp. to BRL Holdings, Inc.
 
Effective November 9, 2001, we acquired 100% of the outstanding common stock of AssureTec Systems, Inc., a Delaware corporation (“Systems”), in a stock-for-stock transaction. We issued 6,354,000 shares of restricted common stock and converted outstanding options to acquire 4,750,000 shares of Systems common stock into options to acquire 4,750,000 shares of the Company’s common stock.
 
 
 
 
 
1

 
 
On April 1, 2002, we exchanged 2,852,000 shares of Systems common stock that had been issued in connection with the Systems acquisition for 5,704,000 shares of our common stock, from substantially all the founders and consultants from whom our interest in Systems was initially acquired. In addition, options to acquire 4,750,000 shares of our common stock then held by these individuals were cancelled. As a result of these transactions and the issuance of additional shares of Systems to employees upon the exercise of stock options, our ownership of Systems decreased to 34.2% of Systems as of June 30, 2003.
 
On June 12, 2002 we incorporated Tech Ventures, Inc. (now named AssureTec Holdings, Inc. or “AssureTec”) and transferred all our assets and liabilities to AssureTec in exchange for 100% ownership of AssureTec common stock. At that time, our only business was the business of AssureTec.
 
In September, 2002, we acquired 100% of the outstanding common stock of Element 21 Golf Company, a Delaware corporation (“Element 21”), in exchange for 42,472,420 restricted shares of our common stock (“the Acquisition”). We also converted options to acquire 6,432,000 shares of Element 21 common stock into options to acquire 6,432,000 shares of our common stock. This Acquisition has been accounted for as a “reverse” acquisition using the purchase method of accounting, as the shareholders of Element 21 owned a majority of the outstanding stock of our Company immediately following the Acquisition. Following the Acquisition, we changed our name to Element 21 Golf Company.
 
We now own approximately 5.1% of the issued and outstanding stock of AssureTec, which, as a result of a share exchange with the prior stockholders of Systems, now owns 100% of the outstanding stock of Systems. We have agreed to distribute these shares on a pro rata basis to our shareholders of record as of October 4, 2002 (excluding shareholders who received shares of our common stock in connection with the Acquisition). We anticipate that this distribution will occur as soon as possible after all appropriate documentation has been prepared and filed with the Securities and Exchange Commission.
 
During the fiscal year of 2006, the Company issued an aggregate of 12,143,313 shares of common stock to consultants as payment for services rendered.
 
Recent Events
 
On July 31, 2006 (the “Initial Closing Date”), the Company agreed to a $4 million equity financing by entering into two Series B Convertible Preferred Stock Subscription Agreements (each a “Subscription Agreement” and collectively the “Subscription Agreements”) with each of Clearline Capital, LLC and Vladimir Goryunov (each a “Purchaser” and collectively, the “Purchasers”). Each Subscription Agreement provides for the sale by the Company to the applicable Purchaser of 117,648 shares of the Company’s Series B Convertible Preferred Stock, par value $0.10 per share (the “Series B Preferred Stock”), and warrants to purchase an aggregate of 17,647,059 shares of the Company’s common stock, in exchange for and in consideration of an aggregate investment by each Purchaser of $2 million in cash (each Purchaser’s “Investment Amount”), which amount is to be invested by each Purchaser in two equal $1 million installments, the first of which occurred on the Initial Closing Date and the second of which will occur at a subsequent closing to occur on or before November 30, 2006 (the “Subsequent Closing”, and the date of such Subsequent Closing, the “Subsequent Closing Date”); provided that the Company satisfies the necessary condition precedent to the Subsequent Closing as described below.

On the Initial Closing Date, each Purchaser invested $1 million in the Company in return for 58,824 shares of Series B Preferred Stock and two warrants (the terms of which are more fully described below) to purchase an aggregate of 8,823,530 shares of common stock. The Subscription Agreements obligate each Purchaser to invest the remaining $1 million of its Investment Amount (each Purchaser’s “Additional Investment Amount”) in the Company no later than November 30, 2006, subject only to the Company converting at least 80% of the aggregate outstanding principal amount evidenced by those certain convertible promissory notes issued by the Company between February 2006 and July 31, 2006 (collectively, the “Promissory Notes”) into shares of common stock prior to the Subsequent Closing Date. In exchange for each Purchaser’s Additional Investment Amount, the Company will issue to each Purchaser an additional 58,824 shares of Series B Preferred Stock and two additional warrants (the terms of which are more fully described below) to purchase an aggregate of an additional 8,823,529 shares of common stock. 

 
 
 
 
2

 
 
On the Initial Closing Date the Company granted each Purchaser (i) one warrant to purchase 3,750,000 shares of common stock at an exercise price of $0.22 per share in the event the warrant is exercised on or prior to July 31, 2007, and $0.28 per share in the event the warrant is exercised on or after August 1, 2007, and (ii) one warrant to purchase 5,073,530 shares of common stock at an exercise price of $0.28 per share (each an “Initial Warrant”, and collectively, the “Initial Warrants”). Assuming that the conditions precedent to the Subsequent Closing are satisfied, on the Subsequent Closing Date, the Company will grant each Purchaser (i) one additional warrant to purchase 3,750,000 shares of common stock at an exercise price of $0.22 per share in the event the warrant is exercised on or prior to July 31, 2007, which increases to $0.28 per share in the event the warrant is exercised on or after August 1, 2007, and (ii) one additional warrant to purchase 5,073,530 shares of common stock at an exercise price of $0.28 per share (each a “Subsequent Warrant”, collectively, the “Subsequent Warrants” and collectively with the Initial Warrants, the “Warrants”). The Warrants expire on January 31, 2009. The exercise prices of the Warrants are subject to adjustment in the event of certain dilutive issuances, stock dividends, stock splits, share combinations or other similar recapitalization events. The Warrants may only be exercised by the payment of the applicable exercise price to the Company in cash, no cashless exercise is permitte d. The terms of the Initial Warrants and the Subsequent Warrants are identical.
 
Business of the Issuer
 
Element 21 was formed on September 18, 2002 to acquire partially-developed golf technology and to design, develop and bring to market golf club shafts and golf heads made from a patented scandium alloy exclusively licensed to the Company (the “E21 Alloy”). The active ingredient in the E21 Alloy is Scandium, which is element No. 21 in the Periodic Table of Elements. E21 Alloy shafts are believed to exhibit properties that out-perform titanium with a higher strength-to-weight ratio of up to 25% and a specific density advantage of 55%. The E21 Alloy is lighter, stronger and more cost effective than titanium. This advanced metal technology was originally developed in the former Soviet Union for military applications during the 1970s. Scandium alloys have been used in intercontinental ballistic missiles, jet aircraft, the Mir space station and most recently, in the International Space Station. The Company is attempting to commercialize Scandium’s use in golf shafts and golf heads. During the past year, we solidified our sales and marketing strategies and initiated an international public relations event that has generated coverage in over 100 publications worldwide. Our team was bolstered by the hiring of addition golf executives, including industry veteran Bill Dey, who was hired to run the company’s golf program. E21’s Eagle One shafts made their first appearance on the PGA Tour and were tested by a large number of PGA Tour professionals and are now in play on the tour on regular basis. In addition, the Company received over 150 applications to distribute E21 golf equipment.

In September, 2002, Element 21 acquired from Dr. Nataliya Hearn, our current Chief Executive Officer, and David Sindalovsky, a consultant to the Company (the “Assignors”), the exclusive right to use, produce and sell the E21 Alloy for golf club shafts and golf heads. Although these rights do not cover all mixes of scandium alloy, the Company believes that any scandium alloy outside the range of its patent-protected rights cannot be used to produce golf club shafts or heads in an economically feasible manner. Upon completion of the Acquisition, the previous officers and directors of the Company resigned and Dr. Hearn became the Company’s President/ CEO and a Director and Jim Morin and Gerald Enloe also became Directors. Mr. Morin also served as Vice President and Chief Financial Officer of the Company prior to his resignation from the Board on July 31, 2006.
 
 
 
 
 
3

 
 
To date, the Company has operated solely through strategic consultants and without full-time employees. Consultant Nataliya Hearn, PhD, who is our CEO and President, is based in Toronto, Canada, and oversees the Company’s engineering, alloy supply and production. Consultant David Sindalovsky is responsible for material sourcing, manufacturing and production path developments, and supervising the engineering and design of the golf club components. Bill Dey, who joined the Company in January, 2006, as Executive Vice President and General Manager, is an accomplished golf industry executive who has been involved in the industry since the late 1980’s. John Grippo, a consultant to the Company who was appointed as the Company’s Chief Financial Officer in March, 2006, has over 15 years experience as a CFO for public and private companies ranging in size up to $250 million in annual revenues. This past year, the Company also retained the services of Mark Myrhum as Senior Designer. Mr. Myrhum has been providing club design solutions to the golf industry for more than 15 years. Golf clubs designed by Mr. Myrhum have been played by U.S. and British Open champions, Masters and PGA champs, top-ranked PGA players and leading LPGA and Senior PGA money winners. After an 8-year career as the Principle Engineer and Chief Designer for Wilson Golf, Mark Myrhum started MCM Golf, Inc. in 1996. His clients have included Wilson Sporting Goods, McHenry Metals, Carbite Golf, MasterGrip, Tour Edge and others. After earning a Bachelors of Science degree in Engineering Mechanics from the University of Wisconsin-Madison, Mr. Myrhum's career began at NASA Ames Research Center and the Goodyear Tire and Rubber Company. Consultant Howard Butler, PhD, is one of the world’s leading golf designers. Dr. Butler has done extensive design work on the various types of clubs incorporating the Company’s advanced scandium technology as well as laboratory testing and informal player testing and assessments. Consultant Stephen Meldrum has 17 years senior executive experience in international sales and licensing, and is handling investor relations for the Company.
 
Additionally, several sales executives have been retained as consultants tasked with business development and building retail distribution channels. Professional player relations are handled by Andy Harris.
 
The Company believes that this structure is advantageous because it allows the Company to avoid having large marketing, administrative and development organizations in order to be responsive to fluctuations in the marketplace that have plagued other start-up golf companies.
 
The Company has a strategic supply agreement with an affiliate of Kamensk-Uralsky Metallurgical Works Joint Stock Company, located in a number of locations in Russia, also known as OAO KUMZ. Under this agreement, concentrated scandium will be produced to the specification of the Company by the KUMZ affiliate. KUMZ will also transfer the latest innovations in scandium alloys to the Company as they become available. KUMZ is a well-established, diversified producer of aluminum, aluminum alloys and products for aerospace, shipbuilding, automotive, and other industries. KUMZ is also the world’s largest facility specializing in scandium alloy products. Work in scandium initially began 20-25 years ago with the development of scandium aerospace alloys for fighter aircraft.
 
The second strategic partner of the Company is Yunan Aluminum, which is in the business of manufacturing precision tubing for outdoor recreation and sporting markets. Yunan Aluminum was established in 1979 in South Korea, and now manufactures, for parties other than the Company, about 80,000 pounds per month of high quality products made of high strength aluminum alloys. In August 2003 the company reached an agreement with Yunan Aluminum to produce E21 Alloy golf shafts and club components exclusively for the Company in South Korea.
 
 
 
 
 
4

 
 
Pan Osprey, a Chinese manufacturer of OEM golf equipment specializing in high-end golf clubs manufactured under license for some of the leading brand names in golf, will manufacture a full line of clubs with proprietary designs from Element 21's design labs when the Company begins commercial production of its clubs, of which there can be no assurance. The planned lineup includes drivers, fairway woods, a full range of irons, wedges, hybrid clubs, and putters. Pursuant to the Company’s exclusive manufacturing agreement with Pan Osprey, the Company will provide the raw materials from which Pan Osprey will manufacture a full line of clubs under the E21 brand name. The Company is also seeking to expand its manufacturing capabilities in China to include other top tier production facilities.
 
Golf Products
 
We believe that E21 Alloy golf products have outstanding potential in the industry based on several factors:
 
 
·  
Results of player and robotic testing indicate E21 Alloy’s improved performance over leading titanium clubs, and
 
·  
Improved distance and less dispersion, allowing longer more accurate results, which are impossible to achieve with current metals.
 
The interest in the E21 Alloy has been supported by several performance and marketing features:
 
 
·  
The E21 Alloy is strategically incorporated into the production of metal woods, irons and putters can result in heads with a larger “sweet spot” for more consistency and accuracy;
 
·  
If increased club head size is not required, the reduced density and improved strength allows flexibility in placing perimeter weighting that can affect the trajectory (flight path) of the ball;
 
·  
The E21 Alloy is softer than titanium providing superior feel and workability for the player;
 
·  
The E21 Alloy is lower in cost and easier to fabricate than titanium;
 
·  
The specific yield strength advantage of the E21 Alloy over steel and high-end aluminum alloys enables the design of shafts at substantially reduced weight and higher performance;
 
·  
The homogeneous nature of the E21 Alloy allows for consistent shaft production, a problem inherent with graphite shafts.
 
During the early part of this past fiscal year, we completed the design and development of several golf new products. These products included irons, wedges, putters, hybrid clubs and a driver.
Robotic and player testing was carried out and a limited volume of product was ordered in late 2005. E21’s irons and hybrids clubs both won Player’s Choice Awards given out in the spring of 2006 by Golfing Magazine.

In December our new E21 Alloy driver received approval from the United States Golf Association (USGA). Subsequent robotic testing conducted at an independent laboratory demonstrated repeatedly that the E21 Alloy driver was approximately 3 times more accurate than titanium drivers. The average dispersion for E21’s driver was less than 7 yards off center compared to 22 yards for the titanium drivers tested E21's driver, which has a much larger ball response hitting area, produced the lowest recorded angle of deviation off-center of just 1.6 degrees compared to 4.2 degrees for titanium driver heads.

In March 2005, the Company began test marketing full iron sets to retailers and golf pro shops. In April 2005, the Company entered into an agreement with The GolfWorks for the sale of the Company’s E21 Alloy metal shafts for irons, utility clubs and wedges. The GolfWorks has been providing club makers and other golf equipment experts with a complete complement of proprietary club head designs, and a full selection of brand name shafts and grips for more than 25 years.
 
 
 
 
 
5

 
 
Golf Shafts
 
E21 Alloy golf shafts provide the light weight and flexibility of graphite with the favorable playing characteristics of steel. Steel dominates the shaft market for irons, while graphite is the most popular shaft material for metal woods. Graphite shafts are generally more expensive than steel, and golfers often experience inconsistency from club to club due to reproducibility problems inherent with graphite. The Company has produced prototype E21 Alloy shafts with several flex strengths that have been tested initially with irons and accepted as complying with the rules of golf by the United States Golf Association. In an effort to bring the Company’s shafts to the PGA Tour, E21 retained the services of Andy Harris as its PGA Tour Director. During the year Mr. Harris attended most PGA Tour events providing custom fitted E21 shafts to over 30 PGA Tour players. To date several players have used E21 shafts in official PGA, Nationwide and Champions Tour events.
 
We believe E21 Alloy shafts show improved performance in a number of respects to graphite and stainless steel shafts. E21 Alloy's inherent metallurgical properties combined with a proprietary 25-step seamless production process results in a shaft that is nearly perfectly symmetrical, unlike graphite and stainless steel shafts. Many golf customers do not realize that steel shafts are welded creating a seam or spine that is not visible to the eye. The difference in the tube wall thickness at the point of welding creates an imbalance, which affects the consistency of shots. Similarly, the production process for graphite shafts also results in inconsistencies through the shaft with similar associated problems. The Company believes that the E21 Alloy provides greater accuracy and improved consistency from club to club.
 
The tests conducted by Golf Labs Inc. on behalf of the Company showed remarkable 10-20 yard distance improvement when E21 Alloy shafts are tested against the best Graffaloy graphite and True Temper steel shafts. Of even greater significance were the test results that showed superior accuracy afforded by this new E21 Alloy technology. The dispersion pattern of shots hit with a robotic arm yielded a dispersion factor that was 250% smaller than popular steel and graphite shafts, when measured by the total square footage of the footprint of hit balls and their dispersion off-center. Although testing results cannot predict actual performance with certainty, the Company believes that these test results are meaningful.
 
Concurrent with the development of the overall shaft design, the Company has developed a shock absorbing system under the trademark ShockBlokTM which redirects shaft vibration back into the club head, generating an added energy kick for extra distance and reducing the amount of vibration transfer to the player's hands. Golfing has a negative effect on the body. High shock energy transferred by the steel shafts to the player’s hands during a round of golf creates fatigue. For frequent golfers, this can lead to stress injuries to a player’s hands, wrist, elbows or shoulders, much like ‘tennis elbow’. According to an analysis commissioned by a consultant to the Company, Dr. Howard Butler, along with two orthopedic physicians, during a typical round of golf, the extra energy transmitted to the hands of a golfer using steel shafts is 300% higher than the E21 Alloy shafts. The Company also believes that most users of its shafts would immediately notice the superior shock absorption and that the E21 Alloy also contributes to a measurably superior feel as compared with steel and graphite clubs.
 
The market for golf shafts was estimated by Golfdatatech to be close to 30 million units in the US and 60 million units worldwide in 1999. Golfdatatech estimates that the size of the market for high performance premium shafts that the Company’s E21 Alloy shafts will initially be targeting represents approximately 27 million units worldwide.
 
 
 
 
 
6

 
 
The Company is currently test marketing shafts designed for irons through the Clubmakers and GolfWorks catalogues and website. Design and engineering of shafts for all other club heads (drivers, wedges, hybrids and putters) is complete and limited production runs are currently being tested.
 
Clubhead Designs and Features
 
The Company has completed the design and engineering process for a full line of clubs, from drivers to putters. Under the guidance of Mark Myrhum and David Sindalovsky, design improvements are being made to streamline mass production of the various golf components. Prototypes of these various clubs are now undergoing testing, and production tooling is well underway. The golf shafts have undergone lab testing, including testing with a robotic arm at Golf Laboratories, Inc. in San Diego. These tests conducted to date have demonstrated favorable results for our E21 Alloy clubs as compared with competitive products, including greater distance, significant improvements in accuracy and consistency, and the “feel” of the clubs themselves. Although test results cannot predict actual performance results, the Company believes these test results are meaningful.
 
The E21 driver has one of the most responsive face areas of any driver on the market, and because the head and shaft are both made of the same patented E21 Alloy, the energy passes from the head to the shaft at the same frequency, providing the golfer with a fully “harmonized” golf club. This harmonization is a unique feature of the E21 golf clubs and has been trademarked as E21’s True Contact Signature™ Shots are consistently both “off the centerline” and “along the centerline” giving the golfer a very tight, concise landing pattern resulting in a high level of control and repeatability. The E21 Alloy club head also creates less ball spin at the point of impact for greater distance.
 
The Company believes its club will be distinctly recognizable due to its unique design features that include a louvered effect on the crown plate of the club. These features create a corrugated effect that provides additional strength to the clubhead design and allows more freedom to move weight to strategic points within the sole of the clubhead to improve distance and accuracy. As with any object moving at a high speed, louvers provide aerodynamic stabilization benefits. The Company used advanced modeling software to optimize clubhead design.
 
The Company’s Low Gravity LogicTM irons have a cavity back design with a hollow body filled with a patented high rebound aerospace polymer insert that transfers more energy to the ball for livelier performance and maintains a low center of gravity. The head geometry is designed to leverage maximum performance from E21 Alloy shafts. The clubs also feature variable face thickness with over six square inches of playing surface to maximize the sweet spot of the clubface. A large sole plate helps the player avoid hitting the ball fat. The mass of the head is closely aligned with the launch angles delivered by the shaft during contact with the ball. To maximize this benefit, the crown is back slanted by 15°.
 
The clubs are designed to allow professional club makers and PGA tour players to fine-tune the club to their unique preferences. This is accomplished by removing the E21 insignia on the back of the club, gaining access to a tubular weight port to add up to 28 grams of additional weight to the clubhead while maintaining its low center of gravity.
 
The E21 line of wedges includes clubs with 52 degree, 56 degree and 60 degree lofts that also feature the revolutionary new Eagle One shafts made from E21's patented alloy. 
 
The wedges use E21’s patented new Contact Signature Tuned System (CST SystemTM) that uses advanced modeling software to calculate and match the club head performance to E21’s advanced E21 Alloy shafts in order to provide enhanced head responsiveness. Through an optimum balance of launch angle and spin rate, E21 has developed what it believes are easy-to-hit wedges that provide improved feel, accuracy and consistency from club to club. These wedges with the E21 shafts will offer players a greater spin rate with a higher launch angle enabling them to stop the ball on the green.
 
 
 
 
 
7

 
 
The muscle back design, with Twin Peaks elongated on the center axis of the club back, offers a solid feel with an extremely consistent ball flight and trajectory. This peaked muscle back design actually raises the center of gravity behind the sweet spot for more carry distance on center hit shots. This design acts to focus the transfer of energy into the sweet spot of the club face. An additional benefit from the element gated Twin Peaks design is its ability to track straight through sand or turf by controlling the displacement of the ground beneath the club as contact is being made with the golf ball.
 
The weighted sole plate affords the capability to cut through even the worst rough, and get the ball up in the air. Simultaneously, the leading edge radius insures a true contact signature with the ball even from a poor lie.
 
Element 21’s first putter is a traditional and proven Newport design. The new putter incorporates the advanced properties of the E21 Alloy in both the shaft and head of the new putter. The putter head incorporates an E21 Alloy insert, which is milled for superior contact with the ball. The E21 Alloy’s superior strength to weight ratio over existing golf metals has allowed E21 to redistribute weight in the head of the putter to create a larger sweet spot, which in turn provides substantial forgiveness on mis-hits.
 
The E21 Alloy in both the shaft and putter head take advantage of the E21 Alloy’s soft feel and spin reduction, which translates to reduced ball “skid” upon contact with the ball, and allows the ball to begin rolling more quickly and easily off the face of the club. The Company believes that these features provide enhanced distance control and a more accurate ball trajectory. Initial player testing of these new clubs has provided very positive feedback on the improved “feel” that the putter provides over competitive offerings.
 
The Element 21 Alloy’s Evolution in the Golf Industry
 
The Company derives its name from the 21st element in the “Periodic Table of the Elements,” which is the unique metal “scandium” (the beginning of a new millennium). Scandium, when mixed with other metals, has a higher strength-to-weight ratio than titanium, graphite, steel or aluminum alloys. The rights to develop other products not related to the golf industry were retained by the Assignors solely for their own benefit. All applications of scandium to golf products that are covered by the Assignors’ patents have been acquired by the Company.
 
In August 2003, the Company finalized its golf shaft design criteria through the use of the most advanced CAD/CAM computer software programs available. These systems are used by the major aerospace companies to produce aircraft such as the Advanced Tactical Fighter, America’s fighter jet for the 21st century. Utilizing the designs created and analyzed with this software, the Company’s Korean manufacturer can produce golf shafts to the exacting standards of advanced aerospace products. The manufacturer has capacity to process in excess of 100,000 pounds of material per month which equates to approximately 450,000 golf shafts. The manufacturer has negotiated a $50,000 credit line with preferential payment terms to begin full production of E21’s golf shafts. In return, the Company has purchased and provided to the manufacturer the semi-automatic testing and calibration equipment necessary to produce high quality golf products on a full production basis.
 
In April 2004, the Company announced the full implementation of a new Linear Forging Process, a proprietary method utilized in the mass product ion of E21 Alloy golf shafts. The unique “Linear Forging Process” utilizes a pulsed energy system in matching the structures’ natural frequency resonance to elongate the metals grains with the least dimensional change to the golf shaft’s design. The process’ secondary benefit is in providing aligned straightness. All of these benefits are realized in just a few seconds, which results in high production rates and significant cost reduction in an otherwise labor-intensive operation.
 
 
 
 
 
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In September 2005, the Company completed negotiations with Pan Osprey Golf Apparatus Co, Limited, a Chinese manufacturer of high-end golf equipment that manufactures golf clubs under license for a number of leading OEMs. The Company will provide Pan Osprey with the raw materials, as well as the necessary knowledge transfer, to properly work with this advanced metal alloy.
 
To date, the Company has produced a test inventory of E21 Alloy shafts under the E21 brand name, and Eagle One sub brand. The shafts are currently available for sale through catalog and online via the Golfworks, a company that sells wholesale parts to club makers around the world. The Company is also pursuing the possible development of traditional retail channels of distribution.
 
With the proceeds from its recently completed financings, the Company intends to commence the production and roll-out of its proprietary E21 Alloy metal wood driver with an E21 Alloy shaft to be sold to the retail golfer through a direct marketing program. Ultimately, the complete lineup of clubs will be made available through traditional retail channels of distribution. In the alternative, the Company may choose to license its products to other OEMs rather than develop the E21 brand name on its own.
 
Element 21’s Competitive Advantage
 
We believe that we have a competitive advantage in our industry for the following reasons:
 
 
1.  
License and supply agreements for scandium metal alloys in place.
 
2.  
Longtime association with the world’s largest producer of the highest quality scandium master alloy.
 
3.  
Strategic association with the world’s largest producer of scandium products, which has over 20 years of experience in producing scandium metal alloy billet, extruded products, and forged products. Lowest production costs due to location, size, and experience, as well as the advantage of waste control during the production process.
 
4.  
Experienced team of alloy developers, processing specialists, production specialists, light metal sports equipment designers, and product marketing specialists.
 
5.  
Knowledge and association with several production paths of semi-finished and finished scandium products.
 
6.  
Consulting agreements with leading golf product development and marketing experts.
 
7.  
Growing demand for high performance golf products.
 
8.  
Added value to an OEM’s golf club products providing for a longer and more accurate golf shots as tested against steel and graphite shafts manufactured by Royal Precision, Apollo, AldilaR, UST, PenleyR, True TemperR and GrafalloyR.
 
9.  
Advanced proprietary clubhead designs that take full advantage of the unique properties of the E21 Alloy, and offer superior performance to existing alternatives.
 
10.  
Significant barriers to entry due to the complex nature of working with scandium, and patent protection for golf applications.
 
11.  
Trademarked ShockBlokTM shock reduction system in E21 Alloy shafts.
 
Scandium Metal - “Element 21”
 
Scandium, a little-known element, was developed primarily in secret aerospace programs in the former Soviet Union. It was used as an additive to traditional aluminum alloys to create the highest strength scandium metal alloys and alloys with significantly enhanced weldability. These super-alloys were used in missiles and MIG-29 aircraft and are currently used in MIG-31 and Sukhoi-27 aircraft. We believe that the rights we have acquired from the Assignors cover scandium metal alloys that have achieved the highest “strength-to-weight ratio” for golf applications.
 
 
 
 
 
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Scandium is most often found in nature as an oxide in relatively low concentrations, from 5 to 100 parts per million. It is rarely concentrated in nature due to its lack of affinity to combine with the common ore-forming anions. Therefore, it is usually derived as a by-product from uranium and other mineral leaching operations. The cost of scandium is directly related to the relatively high cost of processing and its lack of widespread use in commercial products. It has not been commercially mined in the United States or Europe because only small quantities have been used, primarily in high intensity halide lamps, lasers, electronics, high tech ceramics, and research applications.
 
However, in the former Soviet Union, scandium has been produced in significantly larger quantities since it was an additive to traditional aluminum alloys to produce ultra high strength scandium metal alloys for military aerospace uses. In Russia, there is now less scandium production due to reduced military spending. Currently however, Russia still possesses the world’s largest stockpile of pure scandium oxide, which is available to the Company through the rights it acquired from Assignors. When the current supply is exhausted, scandium can be obtained through reactivating production of various waste streams of already identified ore processing sites in Russia. In addition, several possible North American scandium production sites have also been identified, if there is sufficient demand to justify the investment.
 
History of Commercial Scandium Metal Alloys
 
Scandium metal alloys for sports applications were developed using the expertise of Russian and Ukrainian scientific institutes. To date, more than 75 tons of scandium metal master alloy have been sold for the production of over 2,500,000 pounds of final product, including several sports products, and for a variety of civil and government funded transportation related development programs.
 
In 1997, Easton Sports’ baseball and softball bats constituted the first production of a large-scale scandium alloy sports product. The ultra light high-strength Easton bats, known as the Scandium/Sc 7000 Redline series, quickly became the most successful new product launch in Easton’s 75-year history. To date, the Company believes that Easton has sold in excess of $1 billion of scandium metal alloy baseball and softball bats. Easton then produced a weldable scandium metal alloy for use in bicycle frames, and handle bars. Both products have been highly successful and the frame is now considered one of the lightest in the industry and used by many top-racing teams. In addition to baseball bats and bicycle frames, scandium golf shafts, metal wood drivers, putters, lacrosse sticks, bicycle seat posts and handlebars and hockey stick prototypes have been developed.
 
E21 Alloy - Product Advantages
 
The E21 Alloy has advantages over other high strength aluminum and titanium alloys and composite materials, especially in heavily drawn and worked products:
 
 
·  
Up to 50% strength increase over high-strength aluminum alloys;
 
·  
Over 20% specific strength advantage over titanium alloys;
 
·  
Significant cost and design advantages over composite materials;
 
·  
Reduction and elimination of surface re-crystallization;
 
·  
Increase in weldability and weld strength;
 
·  
Increase in weld fatigue life of 200%;
 
·  
Reduction and elimination of hot-cracking in welds;
 
· 
Increased plasticity, durability, and formability.
 
 
 
 
 
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Sports Equipment
 
As athletes and marketers demand improvement in sports equipment, designers push material limitations when using existing metals and alloys. Most aluminum products in the sports market today have alloy development origins from the 1930s, while other high-performance alloys were developed in the 1960s. Titanium and composite materials have replaced aluminum in some sporting goods; however, these materials are more expensive and more difficult to process. Consequently, they have found major acceptance only in the highest end of the market.
 
Our objective is to develop and market new golf products with E21 alloys which can provide measurable advantages over existing high-end aluminum alloys, stainless steel, titanium and composite materials.
 
Sales and Marketing
 
This product development effort has provided the Company with several sales and marketing options. These options include the sale of semi-finished products to other original equipment manufacturers (OEMs), the sale of finished heads to OEMs, and/or the Company’s own direct sale of branded E21 Alloy golf products to the market place.
 
Currently, E21 Alloy shafts are available to club makers and fabricators through the Clubmakers and Golfworks catalogues and web sites. Some initial inroads have also been made on a limited basis to retail golf chains. As a product line unfolds, the Company will more aggressively pursue the development of additional retail channels and sales strategies.
 
As the various club designs and shafts are being updated, testing of these updated products using a robotic arm will allow the company to validate the performance improvements available through this advanced material design, and provide documentation necessary to make substantive claims regarding the performance of the E21 lineup of clubs. It is anticipated that this testing will be conducted on a regular basis at Golf Labs Inc. in San Diego. 
 
E21 is focused on attracting key retailers to carry its products, and for this reason the Company’s previous plan to use an infomercial to introduce its products has been postponed.
 
In January 2006, E21 reported on its plans to drive a golf ball into orbit around the Earth in celebration of the 35th anniversary of Alan B. Shepard Jr’s. historic Apollo 14 Mission. Through the collaborative efforts of six nations and members of NASA, Canadian and Russian space agencies and the Rocket Building Corporation Energia, every single record for distance in the golf industry will be shattered when one of the International Space Station’s astronauts will hit an E21 golf ball around the world - using an E21, pure gold plated club. In July 2006, a Flight Safety Certificate was signed by NASA approving the event for Thanksgiving 2006. E21 expects that the event will continue to generate international media coverage and interest from golfers around the world which will in turn assist in the sale of E21 products in the future.

During this past fiscal year, the Company contracted with two important international distributors for the sale of its products in Australia and Europe. Headquartered in Hamburg, Germany, Golf Professional Service GMBH (GPS) began selling E21 products in Germany, Austria, Switzerland, Spain and Portugal this summer. GPS has been marketing golf products in Europe and currently sells to over 1,200 pro shops and retail outlets. In the summer edition of Golf House Golf Equipment Catalogue, GPS placed an E21 driver on the full back cover of the catalogue's customer address label side, calling the "Shock" Driver a Sensation. In Australia and New Zealand, E21 also contracted with Power Sports International (PSI). With their head office and warehouse located in Queensland, PSI has 13 sales representatives in South Australia, New South Wales, Queensland, Tasmania, Northern Territory, Victoria, Western Australia and New Zealand. PSI is setting up an extensive advertising program including the placement of ads in three major golf publications, as well as in local press and state magazines. PSI will also be establishing a major Demo Day program with their agents, and will be implementing a Tour program on the popular Australian PGA Tour.
 
 
 
 
 
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Based on interest in the Company’s products from retailers, other golf companies and club and shaft manufacturers in Asia, E21 management devised its future sales and marketing strategy. Because E21 is in control of alloy production, product manufacturing, patent protection, product design, and sales and marketing it has implemented a three-tiered marketing strategy that it feels will maximize profits while maintaining control over its proprietary E21 Alloy. The three-tiered strategy targets:
 
 
·  
Retail Sales -- equipment sales to a variety of domestic and international retailers;
 
 
·  
Component Sales -- the selective sale of shafts and heads to other golf club companies; and
 
 
·  
Technology Licensing -- limited licenses to off-shore golf component manufacturers.
 
In preparation for sales, the Company established a new call-in and customer service center, full assembly facilities, warehousing, and shipping and receiving capabilities in March 2006. All business data generated can be integrated into a comprehensive computerized tracking / database management solution. This integrated system provides access to key information specific to running large-scale operations tailored to our needs as a golf company. The Company has created a very cost-effective solution that will be highly scalable in order to manage future growth.
 
Scandium Raw Material Supply
 
The raw material that goes into production of the E21 Alloy comes from scandium oxide, which has about 60% scandium metal content. Scandium oxide is used in the production of “master alloy,” which is then added to nine other metals and other alloy ingredients to create a concentration of approximately 0.001% - 10.00 % scandium in the final alloy used in products. This is known as the E21 Alloy, which has the technical advantages needed for production of high performance equipment for sports, transportation, military and aerospace applications and are the subject of the Assignors’ patents.
 
Because of the experience and access to economic supply of scandium raw materials and experience with the scandium alloys, the Company will initially rely on KUNZ and Yunan as sole suppliers and reprocessors of its precursor materials. However, through its consultants, over time and with additional resources, of which there is no assurance, the Company intends to develop an independent resource for supplying these materials and services.
 
Status of Any Publicly Announced New Product or Service
 
The Company’s web site, at www.e21golf.com, contains its most recent press releases and financial reports as well as independent test results of the Company’s shafts against the leading high-performance golf shafts in the world. For additional information or earlier press releases go to any website’s financial bulletin board for Element 21 Golf Company (formerly BRL Holdings, Inc. (OTCBB EGLF). None of the information contained on the Company’s website is incorporated in this Form 10-KSB.
 
 
 
 
 
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Competitive Business Conditions
 
All major manufacturers of golf clubs, shafts and related equipment will be major competitors of our planned business operations, and all have greater resources, marketing capabilities and name recognition than we do. However, the Company believes that it would be impossible for a competitor to use scandium alloys in golf club production without infringing on the two US patents exclusively licensed to E21. The marketing and branding of the E21 Alloy has also received a high volume of world-wide media coverage, due to the upcoming golf shot from the International Space Station.
 
Sources and Availability of Raw Materials
 
The Company has a strategic supply agreement with an affiliate of OAO KUMZ. Under this agreement, concentrated scandium alloy shall be produced to the specification of the Company by the KUMZ affiliate. KUMZ also will transfer the latest innovations in scandium alloys to the Company as they become available. KUMZ is a well-established, diversified producer of aluminum, aluminum alloys and products for aerospace, shipbuilding, automotive, and other industries. KUMZ is also the world’s largest facility specializing in scandium alloy products. Scandium work initially began 20-25 years ago with the development of scandium aerospace alloys for fighter aircraft.
 
The second strategic partner of the Company is Yunan Aluminum, which is in the business of manufacturing precision tubing for outdoor recreation and sporting markets. Yunan Aluminum was established in 1979 in South Korea, and now manufactures, for customers other than the Company, about 80,000 pounds per month of high quality products made of high strength aluminum alloys. Yunan Aluminum intends to reprocess, in South Korea, alloy concentrate shipped by KUNZ on behalf of the Company and also intends to produce E21Alloy golf shafts exclusively for the Company.
 
Shift from Development to Sales
 
The Company’s golf products are new to the market. The Company’s main focus is shifting from the development to actual sales of scandium golf clubs. While the market is large, we cannot be sure that the Company’s products will achieve general market adoption. As of the date of this report, we have not raised funds sufficient to significantly penetrate the golf market, although our recent financing will allow sufficient inventory production to supply key retailers and introduce the E21 Alloy golf clubs to consumers across North America.
 
Patents, Trademarks, Licenses, Franchises, Concessions, Royalty Agreements or Labor Contracts
 
The Company does not hold direct title to any patents. However, when it acquired Element 21, it acquired the exclusive right to use, produce and sell a specified range of scandium alloy for golf club shafts and golf heads. Although these rights do not cover all mixes of scandium alloy, the Company believes that any scandium alloy outside the range of its patent protected rights cannot be used to produce golf club shafts or heads in an economically feasible manner. The golf applications under these patent rights acquired by us in the Element 21 Acquisition are U. S. Patent Nos. 5,597,529 issued on January 28, 1997, and 5,620,662, issued on April 15, 1997, initially filed by Ashurst Technologies, Inc. and acquired on January 7, 2001 by Nataliya Hearn and David Sindalovsky.
 
Need for any Government Approval of Principal Products or Services
 
We believe there is no need for any government approval or regulation of our products. The game of golf in the United States is regulated by the USGA. To date the Company’s products are in compliance with USGA regulations. There may be a need to comply with certain trade agreements with our strategic partners outside of the United States of America.
 
 
 
 
 
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Effects of Existing or Probable Governmental Regulations
 
Sarbanes-Oxley Act
 
On July 30, 2002, President Bush signed into law the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”). The Sarbanes-Oxley Act imposes a wide variety of regulatory requirements on publicly held companies and their insiders. Many of these requirements will affect us. For example:
 
 
·  
Our chief executive officer and chief financial officer must now certify the accuracy of all of our periodic reports that contain financial statements;
 
 
·  
Our periodic reports must disclose our conclusions about the effectiveness of our disclosure controls and procedures; and
 
 
·  
We may not make any loan to any director or executive officer and we may not materially modify any existing loans.
 
The Sarbanes-Oxley Act has required us to review our current procedures and policies to determine whether they comply with the Sarbanes-Oxley Act and the new regulations promulgated there under. We will continue to monitor our compliance with all future regulations that are adopted under the Sarbanes-Oxley Act and will take whatever actions are necessary to ensure that we are in compliance.
 
Penny Stock
 
Our common stock is “penny stock” as defined in Rule 3a51-1 of the Securities and Exchange Commission (“SEC”). Penny stocks are stocks:
 
 
·  
with a price of less than five dollars per share;
 
 
·  
that are not traded on a “recognized” national exchange;
 
 
·  
whose prices are not quoted on the NASDAQ automated quotation system; or
 
 
·  
in issuers with net tangible assets less than $2,000,000, if the issuer has been in continuous operation for at least three years, or $5,000,000, if in continuous operation for less than three years, or with average revenues of less than $6,000,000 for the last three years.
 
Section 15(g) of the Exchange Act and Rule 15g-2 of the Securities and Exchange Commission require broker/dealers dealing in penny stocks to provide potential investors with a document disclosing the risks of penny stocks and to obtain a manually signed and dated written receipt of the document before making any transaction in a penny stock for the investor’s account. You are urged to obtain and read this disclosure carefully before purchasing any of our shares.
 
Rule 15g-9 of the Securities and Exchange Commission requires broker/dealers in penny stocks to approve the account of any investor for transactions in these stocks before selling any penny stock to that investor. This procedure requires the broker/dealer to:
 
 
 
 
 
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·  
get information about the investor’s financial situation, investment experience and investment goals;
 
 
·  
reasonably determine, based on that information, that transactions in penny stocks are suitable for the investor and that the investor can evaluate the risks of penny stock transactions;
 
 
·  
provide the investor with a written statement setting forth the basis on which the broker/dealer made his or her determination; and
 
 
·  
receive a signed and dated copy of the statement from the investor, confirming that it accurately reflects the investors’ financial situation, investment experience and investment goals.
 
Compliance with these requirements may make it harder for our stockholders to resell their shares.
 
Reporting Obligations
 
Section 14(a) of the Exchange Act requires all companies with securities registered pursuant to Section 12(g) of the Exchange Act to comply with the rules and regulations of the Securities and Exchange Commission regarding proxy solicitations, as outlined in Regulation 14A. Matters submitted to stockholders of our Company at a special or annual meeting thereof or pursuant to a written consent will require our Company to provide our stockholders with the information outlined in Schedules 14A or 14C of Regulation 14; preliminary copies of this information must be submitted to the Securities and Exchange Commission at least 10 days prior to the date that definitive copies of this information are forwarded to our stockholders.
 
We are also required to file annual reports on Form 10-KSB and quarterly reports on Form 10-QSB with the Securities Exchange Commission on a regular basis, and will be required to timely disclose certain material events (e.g., changes in corporate control; acquisitions or dispositions of a significant amount of assets other than in the ordinary course of business; and bankruptcy) in a Current Report on Form 8-K.
 
You may read and copy any materials filed with the SEC at the SEC’s Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549. You may obtain information on the operation of the Public Referenc