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American Basketball Association, Inc. – ‘10QSB’ for 6/30/07

On:  Tuesday, 8/14/07, at 2:07pm ET   ·   For:  6/30/07   ·   Accession #:  1144204-7-43196   ·   File #:  0-51464

Previous ‘10QSB’:  ‘10QSB’ on 5/21/07 for 3/31/07   ·   Latest ‘10QSB’:  This Filing

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  As Of                Filer                Filing    For·On·As Docs:Size              Issuer               Agent

 8/14/07  American Basketball Assoc, Inc.   10QSB       6/30/07    5:378K                                   Vintage/FA

Quarterly Report — Small Business   —   Form 10-QSB
Filing Table of Contents

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 1: 10QSB       Quarterly Report -- Small Business                  HTML    226K 
 3: EX-31.      Certification per Sarbanes-Oxley Act (Section 302)  HTML     15K 
 2: EX-31.1     Certification per Sarbanes-Oxley Act (Section 302)  HTML     15K 
 4: EX-32.1     Certification per Sarbanes-Oxley Act (Section 906)  HTML     10K 
 5: EX-32.2     Certification per Sarbanes-Oxley Act (Section 906)  HTML      9K 


10QSB   —   Quarterly Report — Small Business


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

________________________

FORM 10-QSB

Quarterly Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
 
For the Quarter Period Ended
Commission File No. 00029462

American Basketball Association, Inc
(Exact name of Registrant as specified in its Charter)

Utah
 
87-0376691
(State or jurisdiction of incorporation or organization)
 
(IRS Employer Identification No.)

9421 Holliday Road Indianapolis, IN
 
46201
(Address of Principal Executive Office)
 
(Zip Code)
     
Registrant’s telephone number, including area code:
 
(317) 844-7502
     
Former name, former address and former fiscal year, if changed since last report:  
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for a shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes   o     No  x

The number of shares issued and outstanding of the Registrant’s Common Stock, no par value, as of July 31, 2007 was 26,597,017.








PART I - FINANCIAL INFORMATION

Item 1:    Financial Statements (Unaudited)
   
   
Condensed Consolidated Balance Sheet
F-1
 
 
Condensed Consolidated Statements of Operations Six Months
F-2
 
 
Condensed Consolidated Statements of Operations Three Months
F-3
 
 
Condensed Consolidated Statements of Cash Flows
F-4
 
 
Notes to the Condensed Consolidated Financial Statements
F5-F20

 

 

AMERICAN BASKETBALL ASSOCIATION, INC. AND SUBSIDIARY
 
   
CONDENSED CONSOLIDATED BALANCE SHEET
 
 (UNAUDITED)
 
 
 
       
ASSETS
     
       
CURRENT ASSETS
     
Cash
 
$
98,401
 
Prepaid expenses and other current assets
   
156,274
 
Total Current Assets
   
254,675
 
PROPERTY AND EQUIPMENT, Net
   
5,115
 
         
TOTAL ASSETS
 
$
259,790
 
         
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
       
         
CURRENT LIABILITIES
       
Accounts payable and accrued expenses
   
541,124
 
         
TOTAL CURRENT LIABILITIES
   
541,124
 
         
CLAIMS AND CONTINGECIES
   
1,045,331
 
         
STOCKHOLDERS' DEFICIENCY
       
Common stock - no par value; 50,000,000 shares
       
authorized; 26,546,330 shares issued and outstanding
   
1,000
 
Additional paid in capital
   
19,641,466
 
Unearned consulting fees
   
(326,671
)
Accumulated deficit
   
(20,642,460
)
TOTAL STOCKHOLDERS' DEFICIENCY
   
(1,326,665
)
         
TOTAL LIABILITIES AND
       
STOCKHOLDERS' DEFICIENCY
 
$
259,790
 
 
The Accompanying Notes Are An Integral Part Of These Condensed Consolidated Financial Statements 
 
 
F-1

 
  AMERICAN BASKETBALL ASSOCIATION, INC.
 
   
 (UNAUDITED)
 
  CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
 
 
   
For the Six Months Ended
 
     
     
2006
 
           
REVENUE
 
$
180,628
 
$
177,674
 
               
COSTS AND EXPENSES
             
Cost of revenue
   
33,897
   
 
Compensatory element of stock transactions
   
288,329
   
 
Depreciation and amortization
   
779
   
779
 
Selling and administrative expenses
   
1,083,291
   
384,574
 
               
TOTAL COSTS AND EXPENSES
   
1,406,296
   
385,353
 
               
OPERATING LOSS
   
(1,225,668
)
 
(207,679
)
               
OTHER INCOME
             
Other income
   
7,893
   
3,400
 
TOTAL OTHER INCOME
   
7,893
   
3,400
 
               
NET LOSS
 
$
(1,217,775
)
$
(204,279
)
 
             
Basic and Diluted Net Loss Per Share
 
$
(0.05
)
$
(0.01
)
               
Weighted Average Number of Common
             
Shares Outstanding - Basic and Diluted
   
26,546,330
   
14,862,703
 
 
The Accompanying Notes Are An Integral Part Of These Condensed Consolidated Financial Statements 
 
F-2

 
 AMERICAN BASKETBALL ASSOCIATION, INC.
 
   
(UNAUDITED)
 
 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
 
 
   
For the Three Months Ended
 
 
   
 
   
2006
 
           
REVENUE
 
$
124,483
 
$
61,122
 
               
COSTS AND EXPENSES
             
Cost of revenue
   
29,097
   
 
Compensatory element of stock transactions
   
153,329
   
 
Depreciation and amortization
   
390
   
390
 
Selling and administrative expenses
   
574,541
   
129,466
 
               
TOTAL COSTS AND EXPENSES
   
757,357
   
129,856
 
               
OPERATING LOSS
   
(632,874
)
 
(68,734
)
               
OTHER INCOME
             
Other income
   
7,829
   
3,082
 
TOTAL OTHER INCOME
   
7,829
   
3,082
 
               
NET LOSS
 
$
(625,045
)
$
(65,652
)
 
             
Basic and Diluted Net Loss Per Share
 
$
(0.02
)
$
(0.00
)
               
Weighted Average Number of Common
             
Shares Outstanding - Basic and Diluted
   
26,596,017
   
14,862,703
 
 
The Accompanying Notes Are An Integral Part Of These Condensed Consolidated Financial Statements 
 
F-3

 
 AMERICAN BASKETBALL ASSOCIATION, INC.  
   
 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS  
 
   
For the Period Ended
 
 
 
June 30
 
 
 
2007
 
2006
 
           
CASH FLOWS FROM OPERATING ACTIVITIES
         
Net loss
 
$(1,217,775)
 
$(204,279)
 
Adjustments to reconcile net loss to net
           
cash used in operating activities:
             
Depreciation and amortization
   
779
   
779
 
Compensatory element of stock transactions
   
288,329
   
 
Changes in operating assets and liabilities:
             
Accrued expenses and other current liabilities
   
(171,499
)
 
164,612
 
               
TOTAL ADJUSTMENTS
   
117,609
   
165,391
 
 
             
NET CASH USED IN OPERATING
             
ACTIVITIES
   
(1,100,167
)
 
(38,888
)
               
CASH FLOWS FROM INVESTING ACTIVITIES
             
Capital expenditures
   
   
 
               
NET CASH USED IN
             
INVESTING ACTIVITIES
   
   
 
 
             
CASH FLOWS FROM FINANCING ACTIVITIES
             
 
             
Proceeds from Bridge Loan
   
   
25,000
 
NET CASH PROVIDED BY
             
FINANCING ACTIVITIES
 
$
 
$
25,000
 
               
NET (DECREASE) INCREASE IN CASH
 
$
(1,100,167
)
$
(13,888
)
 
             
CASH - Beginning
   
1,198,567
   
21,159
 
 
             
CASH - Ending
 
$
98,400
 
$
7,271
 
 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

 
The Accompanying Notes Are An Integral Part Of These Condensed Consolidated Financial Statements 
 
F-4

AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 1 - Nature of Operations and Summary of Significant Accounting Policies:

Organization and Nature of Operations

American Basketball Association, Inc., is an Indiana corporation which was formed on April 21, 2004, for the purpose of providing basketball and sports entertainment for people of all ages. The league currently has over 47 teams located in the United States of America (USA), Canada, and Mexico that are set to begin play for the 2007-2008 basketball season.

Basketball operations under the American Basketball Association banner were revived in the year 2000 after approximately 25 years of inactivity following the original American Basketball Association league’s merger with the National Basketball Association. American Basketball Association league play was operated by different management and a distinct entity during the 2000-2001 and 2001-2002 basketball seasons. League play was suspended during the 2002-2003 season. American Basketball Association league play resumed for the 2003-2004 season. The Company took over league operations for the 2004-2005, 2005-2006, 2006-2007 seasons as well as the upcoming 2007-2008 season. Prior entities which operated the league have either been legally dissolved, administratively dissolved, or have ceased operations as of the inception date, and have no relationship to the Company.

Concurrent with the closing of the Share Purchase that is described below, Souvall-Page and Company, Inc., a Utah corporation (the “Registrant” or “Company”), ABA Acquisition Corp., Inc., an Indiana corporation and a subsidiary of Registrant (the “Sub”), and the ABA executed and delivered that certain Agreement and Plan of Merger (the “Merger Agreement”), whereby (i) 22,518,153 issued and outstanding shares of common stock of the ABA, constituting all of its issued and outstanding shares, were exchanged, on a 1:1 share ratio for shares of the Company (inclusive of shares issued upon conversion of the Bridge Loans, as defined below), (ii) each of the Purchaser Warrants (defined below), and (iii) each of the ABA’s other extant warrants giving the holders thereof the right to purchase in the aggregate 1,000,000 shares of common stock, were exchanged, respectively, for a warrant to acquire one share of the Company’s common stock (the shares and warrants being issued pursuant to the preceding clauses (i) - (iii) being, the “Exchanged Shares” and “Exchanged Warrants”, respectively and the exchange transaction being the “Share Exchange”). Each of the Placement Warrants were exchanged for a warrant to purchase units, each of which allows the holder to acquire two shares of the Company’s common stock and one warrant to acquire a share of the Company’s common stock (collectively the “Exchanged Placement Warrants”). Holders of the Exchanged Shares will be entitled to receive dividends, if any, that are paid on the Company’s common stock. The Exchanged Warrants and the Exchanged Placement Warrants are subject to adjustment or modification in the event of a stock split or other change to the Company’s capital structure so as to maintain the initial share ratio between or among the Exchanged Shares, the Exchanged Warrants, the Exchanged Placement Warrants and the Company’s common shares. The Company believes that the securities issued in connection with the merger were exempt from registration requirements pursuant to the provisions or standards of Regulation D promulgated under the Securities Act of 1933, as amended.
 
F-5

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 1 - Nature of Operations and Summary of Significant Accounting Policies (Continued):
 
In connection with the merger, the Company paid $300,000 to David Merrell a former officer, director and principal beneficial owner of the Company’s common stock, and also issued to him 300,000 shares of common stock in consideration for which David Merrell agreed to indemnify the Company for and against liabilities of and claims against the Company existing as of and through the date of the merger. Effective December 21, 2006, Chiricahua Investments, LLC, a company controlled by David Merrell, returned 26,400,000 shares to the Company and those shares were canceled pursuant to the terms of the Merger Agreement. All other existing shareholders of Souvall-Page retained 2,723,864 shares of the Company’s common stock.

In connection with the merger, Joseph F. Newman and Richard P. Tinkham agreed to indemnify the ABA for and against certain liabilities of and claims against the ABA existing as of and through the date of the Merger. Mr. Newman and Mr. Tinkham have each agreed to deposit 500,000 shares of common stock into an escrow as further security for this indemnity agreement.

Financial Statements

The financial statements and notes are representations of the Company’s management, who is responsible for their integrity and objectivity. The accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the financial statements.

The accompanying financial statements have been prepared using generally accepted accounting principles applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. As reported in the financial statements, the Company has incurred losses of approximately $20,642,460 from inception of the Company through June 30, 2007, and has negative cash flows from operations. The Company's stockholders' deficiency at June 30, 2007 was $1,326,666 and its current liabilities and claims and contingencies exceeded its current assets by $1,331,780. These factors combined, raise substantial doubt about the Company's ability to continue as a going concern. Management's plans to address and alleviate these concerns are as follows:

The Company's management continues to develop a strategy of exploring all options available to it so that it can develop successful operations and have sufficient funds to be able to operate over the next twelve months. As a part of this plan, management is currently in negotiations with their target industries' key players to develop additional business opportunities. In addition, management is exploring options in order to raise additional operating capital through debt and/or equity financing. No assurance can be given that funds will be available, or, if available, that it will be on terms deemed satisfactory to management.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually attain profitable operations. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result from the outcome of these uncertainties.
 
F-6


AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 1 - Nature of Operations and Summary of Significant Accounting Policies (Continued):

Use of Estimates and Assumptions

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

The Company considers all highly liquid instruments that are purchased within three months or less of an instruments maturity date to be cash equivalents.

Accounts Receivable

The Company carries its accounts receivable at invoiced amounts less an allowance for doubtful accounts. On a periodic basis, the Company evaluates its accounts receivable and establishes an allowance for doubtful accounts, based on history of past write-offs and collections and current credit conditions. The Company’s policy is not to accrue interest on past due trade receivables. Management has established an allowance for doubtful accounts of $151,125 as of June 30, 2007 which reduced the net accounts receivable balance to $156,274 as of June 30, 2007. The Company carried $0 of accounts receivable at June 30, 2006 net of an allowance for doubtful accounts.

Property and Equipment

Property and equipment are recorded at cost and includes expenditures for new additions and those, which substantially increase the useful lives of existing assets. Depreciation is provided using the straight-line method over the estimated useful lives of the assets, which is generally five years. Expenditures for repairs or maintenance are charged to expense as incurred. The cost of property or equipment retired or otherwise disposed of and the related accumulated depreciation are removed from the accounts in the year of disposal with the resulting gain or loss reflected in earnings.
 
F-7


 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 1 - Nature of Operations and Summary of Significant Accounting Policies (Continued):

New Accounting Pronouncements

In June 2006, the Financial Accounting Standards Board (“FASB”) issued FASB Interpretation (“FIN”) No. 48, “Accounting for Uncertainty in Income Taxes”, which clarifies the accounting for uncertainty in income taxes recognized in financial statements in accordance with Statement No. 109, “Accounting for Income Taxes.” This Interpretation prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. The Interpretation requires that the Company recognize in the financial statements the impact of a tax position if that position is more likely than not of being sustained on audit, based on the technical merits of the position. The Interpretation also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. FIN 48 is effective for fiscal years beginning after December 15, 2006. The Company is currently evaluating the impact this interpretation will have on its financial statements.

In March 2006, the FASB issued FASB Statement No. 156, “Accounting for Servicing of Financial Assets.” Statement 156 amends FASB Statement No. 140, “Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities,” and requires all separately recognized servicing assets and servicing liabilities to be initially measured at fair value, if practicable, and permits an entity to subsequently measure those servicing assets and servicing liabilities at fair value. This statement is effective for fiscal years beginning after September 15, 2006. The Company does not expect this statement to have a material impact on its financial position, results of operations or cash flows.

In February 2006, the FASB issued SFAS No. 155, “Accounting for Certain Hybrid Financial Instruments — An Amendment of FASB Statements No. 133 and 140.” SFAS No. 155 provides entities with relief from having to separately determine the fair value of an embedded derivative that would otherwise be required to be bifurcated from its host contract in accordance with SFAS No. 133. SFAS No. 155 allows an entity to make an irrevocable election to measure such a hybrid financial instrument at fair value in its entirety, with changes in fair value recognized in earnings. SFAS No. 155 is effective for all financial instruments acquired, issued or subject to a remeasurement event occurring after the beginning of an entity’s first fiscal year that begins after September 15, 2006. The Company is currently evaluating the impact this interpretation will have on its financial statements.
 
In May 2005, the FASB issued Statement SFAS No. 154 “Accounting Changes and Error Corrections” (SFAS 154) which supersedes APB Opinion No. 20, Accounting Changes” and SFAS No. 3, “Reporting Accounting Changes in Interim Financial Statements”. SFAS 154 provides guidance on the accounting for and reporting of accounting changes and error corrections. It establishes, unless impractical, retrospective application as the required method for reporting a change in accounting principle in the absence of explicit transition requirements specific to the newly adopted accounting principle. The correction of an error in previously issued financial statements is not an accounting change. However, the reporting of an error correction involves adjustments to previously issued financial statements similar to those generally applicable to reporting an accounting change retroactively. Therefore, the reporting of a
 
 
F-8

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 1 - Nature of Operations and Summary of Significant Accounting Policies (Continued):

correction of an error by restating previously issued financial statements is also addressed by this Statement. SFAS 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The Company does not believe this standard has a material impact on its financial statements.

In December 2004, the FASB issued Statement No. 123R (SFAS 123R), “Share-Based Payment”. This statement is a revision of SFAS 123, “Accounting for Stock-Based Compensation” (SFAS 123), and supersedes Accounting Principles Board Opinion No. 25, “Accounting for Stock Issued to Employees” (APB 25). SFAS 123R focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. The Statement required entities to recognize
compensation expense for awards of equity instruments to employees based on the grant-date fair value of those awards (with limited exceptions). SFAS 123R also requires the benefits of tax deductions in excess of recognized compensation expense to be reported as a financing cash flow, rather than as an operating cash flow as prescribed under the prior accounting rules. On December 31, 2006, the Company adopted the provisions of SFAS 123R using the modified prospective method, the results of which did not have a material impact on its financial position, results of operations or cash flows.

Revenue Recognition

Revenues are expected to be generated from a number of sources including national sponsorships, market reservation fees, broadcasting revenue and basketball and other merchandise sales. It is expected that sponsorship and broadcasting revenue will be recognized over the period of the agreements; market reservation fees will be recognized when receipt is assured; and merchandise sales less returns and allowances will generally be recognized when title and risk of product loss is transferred to the buyer. Such risk of product loss is expected to generally coincide with the time of shipment.

Advertising

The Company charges advertising costs to expense as incurred. Advertising expenses amounted to $0 for the period ended June 30, 2007, and $0 for the period ended June 30, 2006.
 
F-9

AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 1 - Nature of Operations and Summary of Significant Accounting Policies (Continued):
 
Income Taxes 
 
Deferred tax assets are recognized for taxable temporary differences, tax credit and net operating loss carryforwards. These assets are reduced by a valuation allowance, which is established when it is more likely than not that some portion or all of the deferred tax assets will not be realized. In 2007, based on this evaluation, the Company recorded a 100% valuation allowance on the consolidated balance sheet for its deferred tax assets.  In addition, management is required to estimate taxable income for future years by taxing jurisdictions and to consider this when making its judgment to determine whether or not to record a valuation allowance for part or all of a deferred tax asset. A one percent change in the Company’s overall statutory tax rate for 2007 would not have a material effect in the carrying value of the net deferred tax assets or liabilities.
 
The Company may have future operations in multiple taxing jurisdictions and would be subject to audit in these jurisdictions. Tax audits by their nature are often complex and can require several years to resolve. Accruals of tax contingencies require management to make estimates and judgments with respect to the ultimate outcome of tax audits. Actual results could vary from these estimates.
 
Earnings per Share

Basic earnings (loss) per share is computed by dividing income (loss) available to common stockholders by the weighted average number of common shares available. Diluted earnings (loss) per share is computed similar to basic earnings (loss) per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. At June 30, 2007 and 2006, all common stock equivalents were anti-dilutive.
 
F-10

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 2 - Property and Equipment:

Property and equipment consist of the following as of June 30, 2007 and 2006:
 
   
2007
 
2006
 
           
Computer equipment
 
$
7,786
 
$
7,786
 
               
Less accumulated depreciation
   
2,671
   
724
 
               
   
$
5,115
 
$
7,062
 
The company recorded depreciation expenses of $779 for the period ending June 30, 2007 and 2006.

Note 3 - Accrued Compensation and Conversion to Common Stock:

The Company has recorded accrued compensation of $262,499 as of June 30, 2007 and $125,000 as of June 30, 2006, respectively.


Note 4 - Stockholders' Equity:

The following summarizes the Company's shares of common stock as of June 30, 2007 and 2006:
 
       
2007
 
2006
 
               
Authorized
   
*
   
50,000,000
   
30,000,000
 
Issued
   
*
   
26,597,017
   
14,862,703
 
Outstanding
   
*
   
26,597,017
   
14,862,703
 
 
The Company has one class of capital stock which is no par value common stock with equal voting rights.

Issuance of Common Stock prior to recapitalization on December 22, 2006:

In April 2004, the Company issued 1,000 shares of its no par value common stock to its co-founders in exchange for services rendered. In May 2005, the Company issued each co-founder an additional 7,175,380 shares of common stock for services rendered. In August 2005, 510,943 shares were issued to unrelated investors for convertible debentures and accrued interest. 
 
F-11

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 4 - Stockholders' Equity - continued

Issuance of Common Stock in conjunction with recapitalization on December 22, 2006:

As discussed in Note 1, the Company entered into a merger agreement on December 21, 2006. The merger agreement forced the Company into a recapitalization on or around this date. The Company issued shares of its common stock to sellers, investors and employees as disclosed in the Share Purchase Agreement (SPA) included in the merger agreement as disclosed below.

The Company received a $400,000 bridge loan from investors included in the SPA to assist the Company with certain offering related costs in preparation of the merger agreement. The proceeds were received by the Company at various dates ranging from June 2006 through September 2006. On December 22, 2006, the Company converted the bridge loan, discount and accrued interest to 920,909 shares of common stock. The common stock was valued at the offering price included in the SPA of $0.60 per common share.

On December 22, 2006, the Company issued 2,714,541 shares of common stock to consultants for services performed related to the SPA and key employees expected to be associated with the Company’s future league operations. The common stock was valued at the offering price included in the SPA of $0.60 per common share. The expense is included as a component of Compensatory Element of Stock Transactions in the Company’s Consolidated Statement of Operations for the year ended December 31, 2006.

On December 22, 2006, the Company issued 4,050,000 shares of common stock to investors for cash proceeds of $2,010,000, net of direct offering costs of $420,000. The common stock was valued at the offering price included in the SPA of $0.60 per common share.

On December 22, 2006, the Company issued 2,723,864 shares of stock to the seller in conjunction with the merger agreement. The agreement required a 1:1 conversion of 2,723,864 shares of seller stock in exchange for the Company’s common stock.

On December 22, 2006 the Company issued 300,000 shares to a seller’s former officer and director in consideration for items described in Note 1. The common stock was valued at the offering price included in the SPA of $0.60 per common share. 
 
F-12

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 5 - Concentrations of Credit Risk:

Financial instruments, which potentially subject the Company to concentration of credit risk, consist primarily of cash and cash equivalents. The Company maintains its cash and cash equivalents with high credit quality institutions which, at times, may exceed federally insured limits. Accounts are guaranteed by the Federal Deposit Insurance Corporation (FDIC) up to $100,000. The Company has not experienced any losses in such accounts and does not believe it is exposed to any significant credit risk on cash and cash equivalents, which may, at times, exceed federally insured limits. The Company routinely assesses the financial strength of its stockholders and employees and, as a consequence, believes that its receivable credit risk exposure is limited.

Note 6 - Licensing Agreement:

The commercial use of the trademarks “ABA” and “American Basketball Association” by the Company, alone or in combination with other words, phrases and design, is governed by a license agreement with NBA Properties, Inc. (NBA).  The scope of the license covers services and products as well as manufacturing, distributing and selling practices.  The license contains product quality language. Under trademark law, if a trademark owner issues a license without retaining the right to control product quality, it risks losing its ownership rights to the trademark.  Quality Approval provisions require the licensee to cause licensed Services and licensed

Products to meet and conform to high standards of style, quality and appearance.  Licensee’s use of the Licensed Marks are deemed approved.  Notwithstanding, NBA has discretion, using good faith, to revoke its approval of particular uses of the Licensed Mark that relate to gambling, adult content, or any other subject matter that would damage or reflect unfavorably upon the NBA, any of its member teams, or the Original ABA; violate provisions of the License; or misuse, mutilate, dilute or otherwise tarnish the Licensed Mark. The right to use of the marks under the license discontinues on expiration or termination of the agreement except for sell off of inventory.  The agreement can end if the league ceases operations, is no longer owned or operated by a licensee, or if product quality concerns are not corrected after notice.  Management believes the Company has complied with the requirements and conditions of the license, intends to meet its requirements and conditions and has received no notice otherwise.  All royalties due under the license have been satisfied.

 
F-13

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 7 - Other Significant Agreements:

The Company entered into a sponsorship agreement with a manufacturer of basketballs (“Manufacturer”) whereby the Company would receive minimum royalties of $10,000 as well as other royalties based on sales of basketballs. In addition, Manufacturer is to provide a set number of basketballs to the teams and league. In exchange, the Manufacturer receives certain marketing and promotional opportunities as well as tickets to basketball games for teams included in the league.

Management represents that other agreements exist and were executed for the period ended June 30, 2007 and 2006. However, management believes the financial effects from the agreements are immaterial to the financial statements as a whole.

Note 8 - Commitments and Contingencies:

Various entities have been created by current and predecessor members of management since the year 2000. These entities include ABA, LLC, ABA Bounce, ABA Founders & Properties, LLC, ABA League, LLC, and ABA Operations, LLC. The Company’s independent legal counsel and management represent such entities either cease to exist, or are administratively dissolved at December 31, 2005. No material commitments or contingencies exist from these entities, not already accrued that would effect the financial position, operations, and cash flows of the Company for the period ended June 30, 2007 and for the period ended June 30, 2006.

The Company is involved with a variety of lawsuits for the periods ended June 30, 2007. Independent legal counsel has provided the Company with a summary of estimated claims and contingencies and believe certain cases will result in an unfavorable outcome. As a result the Company has included $1,045,331 of estimated accrued contingencies in its consolidated balance sheet at June 30, 2007

On January 9, 2007, American Basketball Association, Inc. (the “Company”) entered into a Consulting agreement with Cioffi Business Management Services. The Consulting Agreement is for an initial term of twelve (12) months. The Company has agreed to compensate the consultant $102,000 as well as issue the Consultant 550,000 shares of its common stock for the initial 12 month term. During the term of the Consulting Agreement, the principal shareholder of the consultant, Mr. Darren Cioffi, will act as the Company's Chief Financial Officer.

The Company has secured the marketing and other product consulting services of Meriwether Capital Group of which David Howitt, a director of the Company, is a controlling person. On January 3, 2007 the Meriwether Group Inc., entered into a consulting agreement with the ABA that is dated as of the agreement’s effective date of January 15, 2007. The agreement has a term of 24 months. Meriwether agreed to assist the ABA in developing and implementing a strategic sponsorship and licensing program for key merchandising categories that include uniforms, footwear, apparel, accessories, sport beverage, memorabilia and other agreed to categories. Meriwether also agreed to use its relationships with key brand managers and executives of internationally known sports, lifestyle, and food and beverage companies to assist the ABA in developing strategic licensing /supplier agreements and relationships. The ABA agreed to pay Meriwether:
 
F-14

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 8 - Commitments and Contingencies: continued

 
·
An initial payment of $12,500,

 
·
A retainer of $2,500 per month,

 
·
A $10,000 bonus for each major licensing/sponsorship transaction secured by Meriwether and deemed earned after the ABA has derived at least $50,000 or more in revenue over its term,

 
·
A 4% royalty from all revenue earned from any transaction that Meriwether brings to the ABA,

 
·
An award of 225,000 shares of common stock as a performance incentive, and   
 
 
·
All reasonable and approved travel and out of pocket expenses incurred by Meriwether in providing its services to the ABA.
 
Note 9 - Legal proceedings:
 
In a case titled Troy Fisher and 3 Ball Management, LLC. vs. American Basketball Association, RAG, LLC, Richardson Consulting Group, Ricardo Richardson, Reginald Jones, Robert Blackwell, and  Indiana Alley Cats pending in the Marion County Superior Court, Indiana under Cause No.  49D120511CT043427, the Plaintiffs seek to recover alleged damages from the Company after their team was suspended from the League for failure to follow the ABA Team Operations Manual. The Company intends to defend this litigation aggressively, expects that the courts will concur with the Company’s views that these actions and claims are without merit and
currently believes that the outcome, other than costs of suit, will not be materially adverse to the ABA. Nevertheless, an adverse judgment on these actions could materially harm the business of
the Company. No assurance can be given that the Company’s position will be upheld or will prove to be correct over the course of litigation.

American Arbitration Association case: 52 180 E 00612 06 Jaren W. Jackson v. The American Basketball Association, LLC, the Philadelphia Fusion, Wayne Butler and Jeffrey Wilson.  In November 2006 Jaren Jackson commenced arbitration against the Company for unpaid wages of about $15,000 owed by the Philadelphia Fusion, one of the teams of the ABA that played during the 2004 ABA season.  The arbitration is to be held in Indianapolis, Indiana but no date has been set.
 
F-15

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 9 - Legal proceedings - continued

Steven Jaloza and Salvatore Fradella v. Joseph Newman, Richard P. Tinkham, Jr., and the American Basketball Association, Inc., pending in the Marion County Circuit Court under Cause No.:49C010611PL0046089.  In this action, filed in November 2006, plaintiffs assert that Joseph Newman and Richard Tinkham breached fiduciary duties owed to them under the Operating Agreement of a separate entity, ABA Founders and Properties, LLC. The Company is not a party to the Operating Agreement.  Plaintiffs seek to add the Company as a defendant as an alter ego of Newman and Tinkham. Hearing on the Company’s Motion to Dismiss is set for February 5, 2007.  This motion by the Company is based on an action pending in the Marion County Superior Court, under Cause No. 49D010608PL033078, filed by the same plaintiffs, that also asserts breach of fiduciary duties owed by Joseph Newman to them under the Operating Agreement of ABA Founders and Properties, LLC.  In that action the Company, after hearing, was found not subject to the remedies sought in that action. The Company intends to defend this litigation aggressively, expects that the courts will concur with the Company’s views that these actions and claims are without merit and currently believes that the outcome, other than costs of suit, will not be materially adverse to the ABA. Nevertheless, an adverse judgment on these actions could materially harm the business of the Company. No assurance can be given that the Company’s position will be upheld or will prove to be correct over the course of litigation.
 
Steven Jaloza and Salvatore Fradella vs. ABA Founders & Properties, LLC, ABA Sports and Entertainment, Inc., a/k/a ABA Enterprises, Inc., ABA International, Inc., ABA League, LLC, ABA Operations, LLC, ABA Properties, LLC, ABA Rental, Inc. and ABA Services, Inc. In the Marion Superior Court, Room No 5, Indiana. Cause No. 49D010608PL033078. Steven Jaloza (“Jaloza”) and Salvatore Fradella (“Fradella”) seek damages from ABA Founders & Properties, LLC, ABA Sports and Entertainment, Inc., a/k/a ABA Enterprises, Inc., ABA International, Inc., ABA League, LLC, ABA Operations, LLC, ABA Properties, LLC, ABA Rental, Inc., and ABA Services, Inc. for alleged breach of fiduciary duties allegedly arising under the Operating agreement of ABA Founders & Properties, LLC. The suit was filed in August, 2006. A hearing for prejudgment attachment and to appoint a receiver over ABA Indiana was held on October 30, 2006. Prejudgment attachment was not granted and a receiver was not appointed. Neither ABA Utah nor ABA Indiana is a party to the action. The Plaintiffs have not pursued the action in this court since the date of the receivership hearing. This matter is covered by the Indemnification Agreement. The ABA intends to contest the case vigorously. The potential for an unfavorable outcome is not significant. The plaintiffs did not appeal the denial of the request for prejudgment attachment or the decision not to appoint a receiver. Jaloza and Fradella disassociated from ABA Founders & Properties, LLC in June, 2001. The Operating Agreement of ABA Founders & Properties, LLC allowed Newman and Tinkham to engage in or possess interests in other business ventures of every kind and description for their own account.
 
F-16

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 9 - Legal proceedings - continued

Credentials Plus, LLC v. Calderson, 230 F. Supp.2d (N.D. Ind 2002) holds that fiduciary duties of members of an Indiana LLC are governed by I.C. 23-18-4-2(b) and can be eliminated by provisions in the Operating Agreement. The action should be disposed by summary judgment but has been held open in view of the matter pending in the Marion County Circuit Court under Cause No.:49C010611PL0046089. 

Ricardo Richardson and Richardson Consulting vs. American Basketball Association, a/k/a ABA Founders & Properties, a/k/a ABA Sports & Entertainment, Inc., Joe Newman, in his official capacity and Richard P. Tinkham, Jr., in his official capacity. In the Marion Superior Court, Indiana. Cause No. 49D11-0608-PL-33933. Richardson asserts that as a minority shareholder in ABA Sports & Entertainment, Inc. he has a right to prevent use of its unspecified proprietary rights which he alleges it sold to Brax Capital Group. Neither ABA Utah nor ABA Indiana is a party to this action. The lawsuit was filed in August, 2006. ABA Sports & Entertainment, Inc, Newman and Tinkham filed answers. The Court granted the defendant’s motion to require that Richardson take the matter to the board of directors of ABA Sports & Entertainment, Inc as required in a derivative shareholder action. Richardson has not done this. This matter is covered by the Indemnification Agreement. The ABA intends to contest the case vigorously.
 
Jeff Noordgaard, Michael Hart, Daimon Bethea, Coleco Buie, Deron Hayes, Michael Robinson and Tremaine Wingfield vs. Joe Newman, ABA Operations, LLC and ABA League, LLC. In the Marion Superior Court, Indiana. Cause No. 49D11-0207-CC-001122. Ryan Hoover, Jeff Nordgaard, Michael Hart, Daimon Bethea, Coleco Buie, Deron Hayes, Michael Robinson and Tremaine Wingfield (the “Players”) seek damages under the legal theory of breach of contract and under the statutory theory of the Wage Payment Statute for alleged non-payment of wages. Progress of Claim - The lawsuit was filed in 2003. Summary Judgment was entered against ABA Operations, LLC (“Operations”) and ABA League, LLC (“League”) on January 5, 2007 in the amount of $762,331.43. An appeal of this decision was filed with the Indiana Court of Appeals on March 8, 2007. This matter is covered by the Indemnification Agreement. Prior to December 19, 2006, funds of ABA Indiana were held in a bank account titled in the name of ABA League, LLC as trustee. Since December 19, 2006, all funds of ABA Utah and ABA Indiana have been held in bank accounts titled in the name of ABA Indiana. The Players have vigorously attempted to collect this judgment from ABA Utah and ABA Indiana. The ABA intends to contest the case vigorously. Undersigned counsel has hired Indianapolis attorney, Paul Ludwig, to represent the interests of ABA Utah and ABA Indiana in this matter. ABA Utah or ABA Indiana has been named as a Garnishee Defendant. Neither ABA Utah nor ABA Indiana has funds or contract owed to ABA League, LLC. The bank account that Players seek to garnish has $32,000 in it.
 
 
F-17

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 9 - Legal proceedings - continued
 
Collateral is required to post a supercedes bond with the trial court pending appeal. Severko Hrywnak (“Hrywnak”) has promised to provide the collateral. The strategy is to have a portion or the entire judgment amount overturned on appeal. The tactic is to settle this matter using non ABA Indiana or ABA Utah assets. ABA Management believes that the judgment will be overturned on appeal. The Company intends to defend this litigation aggressively, expects that the courts will concur with the Company’s views that these actions and claims are without merit and currently believes that the outcome, other than costs of suit, will not be materially adverse to the ABA. Nevertheless, an adverse judgment on these actions could materially harm the business of the Company. No assurance can be given that the Company’s position will be upheld or will prove to be correct over the course of litigation. On June 29, 2007 the parties came to a settlement agreement where the ABA will pay plaintiffs a total of $150,000, payments are scheduled for the first $75,000 on July 2, 2007, $25,000 on November 30, 2007, $25,000 on February 28, 2008, and $25,000 on June 2, 2008. Also, each of the eight players is entitled to 10,000 shares of Rule 11 ABA-Utah common stock in lieu of their individual proportionate cash share of the February 29, 2008 payment. Each player must give notice no later than the close of business on February 22, 2008. For each player not electing to receive stock in lieu of cash, they may then elect the same option for the June 2, 2008 payment. Notice must be received no later than May 20, 2008.
 
James P. Dod vs. Perry R. Hall, a/k/a Pierre Hall, d/b/a Next Level Sports Franchise Development, LLC, d/b/a The Cleveland Rockers, d/b/a The Lake Erie Rockers, Ralph W. Underhill, American Basketball Association, Inc., and American Basketball Association, LLC. In the Cleveland Municipal Court, Cuyahoga County, Ohio. Cause No. 06CVF0032421. James P. Dod (“Dod”) seeks $13,000 in damages under the theory of negligent misrepresentation from ABA Indiana and American Basketball Association, LLC as a result of information about The Cleveland Rockers appearing on the ABA website. The lawsuit was filed December 8, 2006. ABA Indiana filed its answer and cross claim on February 15, 2007. The case is set for a pre-trial hearing on June 11, 2007 which required both sides to provide additional discovery which to date is continuing. This matter is covered by the Indemnification Agreement. The ABA intends to contest the case. The potential for an unfavorable outcome of $13,000 is not significant. The elements of the tort of negligent misrepresentation are: one who, in the course of his business, profession or employment, or in any other transaction in which he has a pecuniary interest, supplies false information for the guidance of others in their business transactions, is subject to liability for pecuniary loss caused to them by their justifiable reliance upon the information, if he fails to exercise reasonable care or competence in obtaining or communicating the information. The ABA is not in the business of supplying information for the guidance of others.  Such businesses typically include attorneys, surveyors, abstractors of title and banks dealing with no-depositors' checks.  The ABA was not hired or paid by Dod to supply information.  The ABA does not hold a duty to supply Dod with information nor did it communicate any affirmative false statement to Dod. If not settled the matter should be disposed at hearing.
 
F-18

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 9 - Legal proceedings - continued
 
Severko Hrywnak v. Joseph Newman. Filed in the Circuit Court of Cook County, Illinois. Cause No. 2007L001101 and removed to the United States District Court for the Northern District of Illinois and assigned Cause No. 1:07-cv-00771. Severko Hrywnak (“Hrywnak”) seeks damages under the legal theories of breach of contract, promissory estoppel and fraud. Hrywnak alleges that Newman promised to repay losses Hrywnak incurred in hosting the 2006 ABA all star game by tendering 400,000 shares of ABA Utah stock. Neither ABA Utah nor ABA Indiana is a party to this lawsuit. The lawsuit was filed on January 30, 2007. An answer was filed. The matter was settled however, Hrywnak has not performed a promise of the settlement agreement to provide collateral for the supercedes appeal bond in the Indiana Legends player case. Initially, Hrywnaks asserted claims against ABA Utah and not Newman. The claims against Newman derive from his capacity as CEO of ABA Utah. This matter is covered by the Indemnification Agreement. The ABA intends to vigorously contest the case until Hrywnak performs his promise to provide collateral for the supercedas bond. Potential for Unfavorable Outcome and amount/range of potential loss - The claims should be dismissed based on the current settlement negotiations. In any event, no monetary damages can be awarded against either ABA Utah or ABA Indiana.
 
Thaddeus A. Wier, Jr. v. American Basketball Association, Inc. In the Superior Court of Erie County, New York. Index No. 2007-001971. On December 5, 2006, Thaddeus A Weir, Jr. (“Weir”) agreed to fund the ABA Indiana with $200,000 and raise $4,000,000 (the Alternate Financing Plan”) in the event ABA Indiana could not come to terms with Purchasers under a pending Stock Purchase Agreement (‘the “SPA”). On December 5, 2006, as part of the Alternate Financing Plan, ABA Indiana and Big Apple Consulting USA, Inc. (“Big Apple”) entered a contingent agreement (the “Big Apple Agreement”) pursuant to which, Big Apple was to provide investor management services to ABA Indiana in the event it did not come to terms with Purchasers under the SPA. On December 13, 2006, as part of the Alternate Financing Plan, Weir and ABA Indiana entered into a contingent advisory agreement (the “Weir Agreement”) in the event ABA Indiana did not come to terms with Purchasers under the SPA. Weir failed to wire the $200,000 to ABA Indiana. ABA Indiana notified Weir of the termination of the Big Apple Agreement and the Weir Agreement. ABA Indiana entered into the SPA on December 19, 2006. On January 9, 2007, Weir asserted that ABA Utah was obligated to perform the Big Apple Agreement and the Weir Agreement. On January 29, 2007, ABA Indiana and ABA Utah advised Weir that the Alternate Financing Plan was separate and distinct from the SPA and that the Weir Agreement and the Big Apple Agreement had been terminated in December, 2006 due to lack of performance. Without service of summons, Weir filed the action in the Superior Court of Erie County, New York on February 20. Without service of summons no response is due. The matter was settled on February 20, 2007. However, promises under the settlement agreement have not
 
F-19

 
AMERICAN BASKETBALL ASSOCIATION, INC AND SUBSIDIARY
 
(formerly Souvall-Page Inc.)
 
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

 
Note 9 - Legal proceedings - continued
 
been performed. The ABA intends to come to satisfactory terms with Wier. Potential for Unfavorable Outcome and amount/range of potential loss - The potential amount of loss is significant. However, the likelihood of an unfavorable outcome is not significant. The Company intends to defend this litigation aggressively, expects that the courts will concur with the Company’s views that these actions and claims are without merit and currently believes that the outcome, other than costs of suit, will not be materially adverse to the ABA. Nevertheless, an adverse judgment on these actions could materially harm the business of the Company. No assurance can be given that the Company’s position will be upheld or will prove to be correct over the course of litigation.
 
F-20

 
ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS OVERVIEW

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


BUSINESS PLAN OVERVIEW

Our primary business is (i) operating the American Basketball Association (the “League”), a professional basketball league composed of 47 independently-owned teams located in the United States, Mexico and Canada, (ii) marketing League-related merchandise and other products and services offered by the Company and the League and (iii) developing or expanding media outlets and ancillary entertainment businesses that complement the League’s operations.

Background 

The original American Basketball Association league (the “Original ABA”) existed for nine full seasons, starting in 1967. It was known as the “lively” league that created the three-point shot, and it was the “frontier” league that brought modern professional basketball to many “hoops-crazy” cities. During that time, the Original ABA competed with the more established, rival NBA for players, fans, and media attention until 1976 when ABA teams were absorbed into the NBA and the original ABA ceased to exist. At that time, four of the strongest Original ABA teams joined the NBA, while the remaining Original ABA teams vanished along with the Original ABA itself.

The League commenced play under the current banner and management in 2004 as the American Basketball Association. The League is a new professional basketball league and is not a continuation of the Original ABA whose teams were absorbed into the NBA in 1976. Since 2004, the League has grown to more than 30 teams competing in last year’s League championship, and 47 teams competing during 2006. The League continues to gain acceptance as a fan-pleasing entertainment experience that emphasizes basketball skills and fast-paced games at affordable prices. The League continues the Original ABA tradition of innovation in its efforts to bring diverse, fan-friendly, exciting basketball to its fans. Management believes that the “ABA” name remains synonymous with innovative and spirited basketball, the 3-point play, “Dr. J.” (former star player Julius Erving) and slam dunk contests, all of which have contributed significantly to the growth and development of professional basketball as it has become known throughout the world.

The Company’s Role. Management views one of its principal operating challenges ahead to be how to maximize the League’s brand recognition in combination with new initiatives and today’s new revenue possibilities. Management believes that, in addition to basketball, the League’s fans also share an interest in music and emerging pop culture and that they provide reference points for what are new and hot trends in the pop-culture. In essence, these fans, by their habits and spending patterns, are the initiators or predictors of pop trends. The Company intends to capitalize on the demographic composition of that fan base and branch into music and entertainment, as described below. In the process, management believes that fans will not only competitively attractive value for the $10-12 ticket price and that the League will be transformed into a formidable sports and family entertainment experience. This approach to League expansion will in management’s view provide the League with the potential to grow until the total market reach may be as high as 100 cities and towns in the United States, Mexico, and Canada. While League cities will be both large and small (including, for example, New York, Los Angeles, Dallas, Chicago and Detroit, as well as Bellingham, Washington, Rockville, Maryland, Burlington, Vermont and Waco, Texas) all are expected to have basketball and music fans in significant and growing numbers.
 

 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
 
The preparation of our condensed consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and the related disclosures. A summary of those accounting policies can be found in the footnotes to the consolidated financial statements included elsewhere in this report. Certain of our accounting policies are considered critical as they are both important to the portrayal of our financial condition and results of operations and require judgments on the part of management about matters that are uncertain. We have identified the following accounting policies that are important to the presentation of our financial condition and results of operations.
 
REVENUE RECOGNITION

Revenues are expected to be generated from a number of sources including national sponsorships, market reservation fees, broadcasting revenue and basketball and other merchandise sales. It is expected that sponsorship and broadcasting revenue will be recognized over the period of the agreements; market reservation fees will be recognized when receipt is assured; and merchandise sales less returns and allowances will generally be recognized when title and risk of product loss is transferred to the buyer. Such risk of product loss is expected to generally coincide with the time of shipment.

RESULTS OF OPERATIONS

The following discussion relates to the historical financial statements of American basketball Association and should be read in conjunction with the consolidated financial statements and related notes.

COMPARISON OF THE THREE MONTHS ENDING JUNE 30, 2007 AND 2006

Net revenues increased from $61,122 for the three months ended June 30, 2006 to $124,483 for the period ending June 30, 2007. Such revenues represent revenues from market reservation fees. As a result, the increase in revenues was a result of an increase in market reservation fees.

Cost of revenues as a percentage of net revenues increased from 0.0% of net revenues for the three months ending June 30, 2006 to 23.37% of net revenues for the three months ending June 30, 2007. The increase is in direct relation to an increase in the sale of ABA merchandise as a percentage of revenue.
 
Compensatory element of stock transactions decreased from $0 for the three months ending June 30, 2006 to $153,329, for the same period ending June 30, 2007. The increase was a result of signing new consulting agreements.

Selling, general and administrative expenses increased from $129,466 for the three months ending June 30, 2006, to $574,541 for the three months ending June 30, 2007. The increase is due the addition of personnel as well as increased accounting, legal and other professional services related to the various legal and accounting issues since the reverse merger.

COMPARISON OF SIX MONTHS ENDING JUNE 30, 2007 AND 2006

Net revenues increased from $177,674 for the six months ended June 30, 2006 to $180,628 for the period ending June 30, 2007. Such revenues represent revenues from market reservation fees and merchandise. As a result, the increase in revenues was a result of an increase in market reservation fees.

Cost of revenues as a percentage of net revenues increased from 0.0% of net revenues for the six months ending June 30, 2006 to 18.77% of net revenues for the six months ending June 30, 2007. The increase is in direct relation to the increase in the sale of ABA merchandise as a component of net revenues.


Compensatory element of stock transactions increased from $0 for the six months ending June 30, 2006 to $288,329 for the same period ending June 30, 2007. The increase was a result of signing new consulting agreements.

Selling, general and administrative expenses increased from $384,512 for the six months ending June 30, 2006, to $1,083,291 for the six months ending June 30, 2007. The increase is due the addition of personnel as well as increased accounting, legal and other professional services related to the various legal and accounting issues since the reverse merger.

LIQUIDITY AND CAPITAL RESOURCES

At June 30, 2007, our cash totaled $98,401.

Net cash used in operating activities was $1,100,166 for the six months ending June 30, 2007 compared to cash used in operating activities was $38,888 for the six months ending June 30, 2006. The increase in cash used relates to the hiring of additional administrative staff required to implement the Company's business plan as well as additional accounting, legal and professionals needed since the reverse merger.

Net cash used in investing activities was $0 for the six months ending June 30, 2007 compared to net cash used in investing activities of $0 for the six months ending June 30, 2006.

Net cash provided from financing activities was $0 for the six months ending June 30, 2007 as compared to net cash provided from financing activities of $25,000 for the six months ending June 30, 2006.

In view of our accumulated deficit and recurring losses there is substantial doubt about our ability to continue as a going concern. In this regard management is adopting a plan for the development of our merchandising, sponsorship, media and market reservation product lines as well as seeking additional capital through the private sale of our debt or equity securities. There is no assurance that we will complete any financing or that we will achieve profitable operations. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

We expect to fund development expenditures and incur losses until we are able to generate sufficient income and cash flows to meet such expenditures and other requirements. We do not currently have adequate cash reserves to continue to cover such anticipated expenditures and cash requirements. These factors, among others, raise substantial doubt about our ability to continue as a going concern.
 
The discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to income tax and marketing related agreements with our affiliates. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
 
FORWARD-LOOKING STATEMENTS: MARKET DATA
 
The discussion in this Quarterly Report on Form 10-QSB contains forward-looking statements that involve risks and uncertainties. The statements contained in this Report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations, beliefs, intentions or strategies regarding the future. All forward-looking statements included in this document are based on information available to us on the date hereof, and we assume no obligation to update any such forward-looking statements. Our actual results could differ materially from those described in our forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, our unproven business model and a limited operating history in a new and rapidly evolving industry; our ability to implement our business plan; and our ability to manage our growth, retain and grow our customer base and expand our service offerings.
 

We make forward-looking statements in the "Management's Discussion and Analysis of Financial Condition and, Results of Operations" above. These forward-looking statements include, but are not limited to, statements about our plans, objectives, expectations, intentions and assumptions and other statements that are not historical facts. We generally intend the, words "expect", "anticipate", "intend", "plan", "believe", "seek", "estimate" and similar expressions to identify forward-looking statements.
 
This Quarterly Report on Form 10-QSB contains certain estimates and plans related to us and the industry in which we operate, which assumes certain events, trends and activities will occur and the projected information based on those assumptions. We do not know that all of our assumptions are accurate. In particular, we do not know what level of growth will exist in our industry, if any, and particularly in the foreign markets in which we operate, have devoted resources and in which we shall seek to expand. If our assumptions are wrong about any events, trends and activities, then our estimates for future growth for our business may also be wrong. There can be no assurances that any of our estimates as to our business growth will be achieved.
 
RECENT ACCOUNTING PRONOUNCEMENTS
 
In December 2004, the FASB issued SFAS No. 153, "Exchange of Non-monetary Assets." SFAS No. 153 amends APB Opinion No. 29, "Accounting for Non-monetary Transactions," to eliminate the exception for non-monetary exchanges of similar productive assets. The Company will be required to apply this statement to non-monetary exchanges after December 31, 2005. The adoption of this standard is not expected to have a material effect on the Company's financial position or results of operations.

In May 2005, the FASB issued SFAS No. 154, "Accounting Changes and Error Corrections-A Replacement of APB Opinion No. 20 and FASB Statement No. 3." SFAS No. 154 changes the requirements for the accounting for and reporting of a change in accounting principle. The Company will be required to apply this statement for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The adoption of this standard is not expected to have a material effect on the Company's financial position or results of operations.

In February 2006, the FASB issued SFAS No. 155, “Accounting for Certain Hybrid Financial Instruments -- an amendment of FASB Statements No. 133 and 140.” SFAS 155 amends SFAS No. 133, “Accounting for Derivative Instruments and Hedging Activities” and SFAS No. 140, “Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities” and related interpretations. SFAS 155 permits fair value re-measurement for any hybrid financial instrument that contains an embedded derivative that otherwise would require bifurcation and clarifies which interest-only strips and principal-only strips are not subject to recognition as liabilities. SFAS 155 eliminates the prohibition on a qualifying special-purpose entity from holding a derivative financial instrument that pertains to a beneficial interest other than another derivative financial instrument. SFAS 155 is effective for the Company for all financial instruments acquired or issued beginning January 1, 2007. The adoption of this standard is not expected to have a material effect on the Company's financial position or results of operations.

In March 2006, the FASB issued SFAS No. 156, “Accounting for Servicing of Financial Assets - an amendment of FASB Statement No. 140.” SFAS 156 requires an entity to recognize a servicing asset or servicing liability each time it undertakes an obligation to service a financial asset. It also requires all separately recognized servicing assets and servicing liabilities to be initially measured at fair value, if practicable. SFAS 156 permits an entity to use either the amortization method or the fair value measurement method for each class of separately recognized servicing assets and servicing liabilities. SFAS 156 is effective for the Company as of January 1, 2007. The adoption of this standard is not expected to have a material effect on the Company's financial position or results of operations.
Item 3: Controls and Procedures

We maintain a set of disclosure controls and procedures designed to ensure that information required to be disclosed by us in the reports filed under the Securities Exchange Act, is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms. Disclosure controls are also designed with the objective of ensuring that this information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure.


Based upon their evaluation as of the end of the period covered by this report, our chief executive officer and chief financial officer concluded that, our disclosure controls and procedures are effective to ensure that information required to be included in our periodic SEC filings is recorded, processed, summarized, and reported within the time periods specified in the SEC rules and forms.

Limitations of Disclosure Controls and Procedures

Our management, including our chief executive officer and chief financial officer does not expect that our disclosure controls or internal control over financial reporting will prevent all errors or all instances of fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within our Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and any design may not succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures. Because of the inherent limitation of a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
 
 

PART II - OTHER INFORMATION

Item 1:
Legal Proceedings
 
None
 
Item 2:
Changes in Securities
 
(a)
None
 
(b)
None

(c)
None

(d)
Not Applicable.
 
Item 3.:
Defaults upon Senior Securities
 
None
 
Item 4.:
Submission of Matters to a Vote of Security Holders
 
None
 
IteItem 5.:
 Other Information
 
None
 
Item 4.:
Exhibits
 
(a)
The following exhibits are filed as part of this report:
 
31.1
Certification of Chief Executive Officer of Periodic Report pursuant to Rule 13a-14a and Rule 15d-14(a).
31.2
Certification of Chief Financial Officer of Periodic Report pursuant to Rule 13a-14a and Rule 15d-14(a).
32.1
Certification of Chief Executive Officer of pursuant to 18 U.S.C. - Section 1350.
32.2
Certification of Chief Financial Officer of pursuant to 18 U.S.C.- Section 1350.

 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
     
Dated: August 14, 2007 AMERICAN BASKETBALL ASSOCIATION, INC.
 
 
 
 
 
 
  By:   /s/ Joseph F. Newman
 
Joseph F. Newman, Chief Executive Officer
     
 
 
 
 
 
 
  By:   /s/ Darren Cioffi
 
Darren Cioffi, Chief Financial Officer  



Dates Referenced Herein   and   Documents Incorporated by Reference

This ‘10QSB’ Filing    Date    Other Filings
6/2/08
5/20/08
2/29/08
2/28/08
2/22/08
11/30/07
Filed on:8/14/07
7/31/07
7/2/07
For Period End:6/30/07
6/29/07
6/11/07
3/8/07
2/20/07
2/15/073/A
2/5/07
1/30/07
1/29/07
1/15/07
1/9/073,  8-K
1/5/07
1/3/07
1/1/07
12/31/0610KSB,  NT 10-K
12/22/06
12/21/063,  3/A,  4,  8-K
12/19/06
12/15/06
12/13/06
12/8/06
12/5/068-K
10/30/06
9/15/06
6/30/0610QSB
12/31/0510KSB
12/15/05
4/21/04
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