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Airnet Technology Inc. – ‘20-F/A’ for 12/31/12 – ‘EX-101.SCH’

On:  Wednesday, 5/22/13, at 6:20am ET   ·   For:  12/31/12   ·   Accession #:  1062993-13-2730   ·   File #:  1-33765

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 5/22/13  Airnet Technology Inc.            20-F/A     12/31/12  110:9.1M                                   Newsfile Corp/FA

Amendment to Annual Report by a Foreign Non-Canadian Issuer   —   Form 20-F   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 20-F/A      Amendment to Annual Report by a Foreign             HTML     42K 
                Non-Canadian Issuer -- form20fa                                  
72: R1          Document and Entity Information                     HTML     54K 
53: R2          Consolidated Balance Sheets                         HTML    172K 
68: R3          Consolidated Balance Sheets (Parenthetical)         HTML     70K 
76: R4          Consolidated Statements of Operations               HTML    128K 
99: R5          Consolidated Statements of Operations               HTML     35K 
                (Parenthetical)                                                  
56: R6          Consolidated Statements of Comprehensive            HTML     58K 
                Income/(Loss)                                                    
67: R7          Consolidated Statements of Changes in Equity        HTML     99K 
47: R8          Consolidated Statments of Cash Flows                HTML    176K 
36: R9          Consolidated Statments of Cash Flows                HTML     34K 
                (Parenthetical)                                                  
101: R10         Organization and Principal Activities               HTML     96K  
78: R11         Summary of Significant Accounting Policies          HTML    108K 
77: R12         Segment Information and Revenue Analysis            HTML     50K 
84: R13         Business Acquisition                                HTML     71K 
85: R14         Short-Term Investments                              HTML     34K 
82: R15         Long-Term Investments                               HTML     63K 
86: R16         Accounts Receivable, Net                            HTML     48K 
69: R17         Other Current Assets                                HTML     40K 
73: R18         Long-Term Deposits                                  HTML     36K 
80: R19         Acquired Intangible Assets, Net                     HTML     57K 
110: R20         Goodwill                                            HTML     38K  
94: R21         Property and Equipment, Net                         HTML     44K 
62: R22         Accrued Expenses and Other Current Liabilities      HTML     40K 
79: R23         Income Taxes                                        HTML     81K 
65: R24         Net Loss Per Share                                  HTML     43K 
26: R25         Share Based Payments                                HTML     76K 
95: R26         Fair Value Measurement                              HTML     38K 
105: R27         Share Repurchase Plan                               HTML     34K  
41: R28         Mainland China Contribution Plan                    HTML     42K 
40: R29         Statutory Reserves                                  HTML     35K 
45: R30         Restricted Net Assets                               HTML     34K 
46: R31         Commitments                                         HTML     43K 
48: R32         Contingent Liabilities                              HTML     40K 
15: R33         Related Party Transactions                          HTML     53K 
92: R34         Additional Information-Financial Statement          HTML    126K 
                Schedule I Financial Information of Parent Company               
60: R35         Summary of Significant Accounting Policies          HTML    226K 
                (Policies)                                                       
63: R36         Organization and Principal Activities (Tables)      HTML     83K 
31: R37         Summary of Significant Accounting Policies          HTML     46K 
                (Tables)                                                         
109: R38         Segment Information and Revenue Analysis (Tables)   HTML     44K  
 8: R39         Business Acquisition (Tables)                       HTML     63K 
50: R40         Long-Term Investments (Tables)                      HTML     58K 
98: R41         Accounts Receivable, Net (Tables)                   HTML     46K 
28: R42         Other Current Assets (Tables)                       HTML     40K 
39: R43         Long-Term Deposits (Tables)                         HTML     36K 
44: R44         Acquired Intangible Assets, Net (Tables)            HTML     56K 
54: R45         Goodwill (Tables)                                   HTML     39K 
14: R46         Property and Equipment, Net (Tables)                HTML     42K 
35: R47         Accrued Expenses and Other Current Liabilities      HTML     40K 
                (Tables)                                                         
10: R48         Income Taxes (Tables)                               HTML     75K 
97: R49         Net Loss Per Share (Tables)                         HTML     41K 
27: R50         Share Based Payments (Tables)                       HTML     53K 
93: R51         Commitments (Tables)                                HTML     39K 
32: R52         Related Party Transactions (Tables)                 HTML     51K 
51: R53         Additional Information-Financial Statement          HTML    123K 
                Schedule I Financial Information of Parent Company               
                (Tables)                                                         
 9: R54         Organization and Principal Activities (Schedule of  HTML     79K 
                Companies Subsidiaries and VIE's) (Details)                      
12: R55         Organization and Principal Activities (Schedule of  HTML     52K 
                VIE's Consolidated Balance Sheets) (Details)                     
43: R56         Organization and Principal Activities (Schedule of  HTML     62K 
                VIE's Consolidated Statement of Operations)                      
                (Details)                                                        
19: R57         Summary of Significant Accounting Policies          HTML     57K 
                (Narrative) (Details)                                            
102: R58         Summary of Significant Accounting Policies          HTML     42K  
                (Schedule of Estimated Useful Lives of Property                  
                and Equipment) (Details)                                         
58: R59         Summary of Significant Accounting Policies          HTML     40K 
                (Schedule of Estimated Economic Lives of                         
                Intangible Assets) (Details)                                     
83: R60         Segment Information and Revenue Analysis (Details)  HTML     40K 
34: R61         Business Acquisition (Narrative) (Details)          HTML     58K 
37: R62         Business Acquisition (Schedule of the Purchase      HTML     70K 
                Price for the Acquisition) (Details)                             
90: R63         Business Acquisition (Schedule of the Pro Forma     HTML     45K 
                Information of Acquisition) (Details)                            
87: R64         Short-Term Investments (Details)                    HTML     37K 
61: R65         Long-Term Investments (Narrative) (Details)         HTML     52K 
89: R66         Long-Term Investments (Schedule of Equity Method    HTML     42K 
                Investments) (Details)                                           
33: R67         Long-Term Investments (Schedule of Balance Sheet    HTML     66K 
                Information) (Details)                                           
66: R68         Accounts Receivable, Net (Schedule of Accounts      HTML     47K 
                Receivable, Net) (Details)                                       
104: R69         Accounts Receivable, Net (Schedule of Allowance     HTML     40K  
                for Doubtful Accounts) (Details)                                 
11: R70         Other Current Assets (Details)                      HTML     55K 
25: R71         Long-Term Deposits (Details)                        HTML     41K 
52: R72         Acquired Intangible Assets, Net (Details)           HTML     65K 
17: R73         Goodwill (Details)                                  HTML     50K 
108: R74         Property and Equipment, Net (Details)               HTML     53K  
29: R75         Accrued Expenses and Other Current Liabilities      HTML     59K 
                (Details)                                                        
20: R76         Income Taxes (Narrative) (Details)                  HTML     46K 
24: R77         Income Taxes (Schedule of Income Tax                HTML     46K 
                Benefits/(Expenses)) (Details)                                   
13: R78         Income Taxes (Schedule of Deferred Income Tax       HTML     75K 
                Assets and Liabilities) (Details)                                
16: R79         Income Taxes (Schedule of Reconciliation of         HTML     75K 
                Effective Income Tax Rate) (Details)                             
74: R80         Income Taxes (Schedule of VIE's Net Loss Per Share  HTML     44K 
                Amounts) (Details)                                               
22: R81         Net Loss Per Share (Details)                        HTML     66K 
103: R82         Share Based Payments (Narrative) (Details)          HTML    107K  
49: R83         Share Based Payments (Schedule of Stock Option      HTML    101K 
                Activity) (Details)                                              
81: R84         Share Based Payments (Schedule of Stock Option      HTML     43K 
                Assumptions) (Details)                                           
88: R85         Fair Value Measurement (Details)                    HTML     40K 
21: R86         Share Repurchase Plan (Details)                     HTML     48K 
23: R87         Mainland China Contribution Plan (Details)          HTML     34K 
100: R88         Statutory Reserves (Details)                        HTML     32K  
18: R89         Restricted Net Assets (Details)                     HTML     36K 
75: R90         Commitments (Narrative) (Details)                   HTML     44K 
71: R91         Commitments (Schedule of Future Minimum Rental      HTML     46K 
                Lease Payments) (Details)                                        
91: R92         Commitments (Schedule of Future Minimum Concession  HTML     43K 
                Fee Payments) (Details)                                          
70: R93         Contingent Liabilities (Details)                    HTML     33K 
57: R94         Related Party Transactions (Schedule of Amount Due  HTML     42K 
                to/from Related Parties-Trading) (Details)                       
96: R95         Related Party Transactions (Schedule of             HTML     37K 
                Advertising Revenues Earned) (Details)                           
55: R96         Additional Information-Financial Statement          HTML    100K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Balance Sheets) (Details)                    
30: R97         Additional Information-Financial Statement          HTML     46K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Balance Sheets)                              
                (Parenthetical) (Details)                                        
64: R98         Additional Information-Financial Statement          HTML     57K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of                        
                Operations) (Details)                                            
59: R99         Additional Information-Financial Statement          HTML    104K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Changes                
                in Equity and Comprehensive Income (Loss))                       
                (Details)                                                        
42: R100        Additional Information-Financial Statement          HTML    106K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Cash                   
                Flows) (Details)                                                 
107: XML         IDEA XML File -- Filing Summary                      XML    177K  
38: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   1.39M 
 2: EX-101.INS  XBRL Instance -- amcn-20121231                       XML   2.62M 
 4: EX-101.CAL  XBRL Calculations -- amcn-20121231_cal               XML    292K 
 5: EX-101.DEF  XBRL Definitions -- amcn-20121231_def                XML    869K 
 6: EX-101.LAB  XBRL Labels -- amcn-20121231_lab                     XML   2.53M 
 7: EX-101.PRE  XBRL Presentations -- amcn-20121231_pre              XML   1.38M 
 3: EX-101.SCH  XBRL Schema -- amcn-20121231                         XSD    299K 
106: ZIP         XBRL Zipped Folder -- 0001062993-13-002730-xbrl      Zip    251K

‘EX-101.SCH’   —   XBRL Schema — amcn-20121231

This Exhibit is an XBRL XML File.

                                                                                                                                                                                
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<link:definition> 310 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET (Tables) </link:definition>
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<link:definition> 40402 - Disclosure - BUSINESS ACQUISITION (Schedule of the Purchase Price for the Acquisition) (Details) </link:definition>
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<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/BusinessAcquisitionTables" id="amcn-bat" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 304 - Disclosure - BUSINESS ACQUISITION (Tables) </link:definition>
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<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/Commitments" id="amcn-c" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 121 - Disclosure - COMMITMENTS </link:definition>
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<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedBalanceSheets" id="amcn-cbs" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 002 - Statement - CONSOLIDATED BALANCE SHEETS </link:definition>
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<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedBalanceSheetsParenthetical" id="amcn-cbsp" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 003 - Statement - CONSOLIDATED BALANCE SHEETS (Parenthetical) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ContingentLiabilities" id="amcn-cl" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 122 - Disclosure - CONTINGENT LIABILITIES </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ContingentLiabilitiesDetails" id="amcn-cld" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 42201 - Disclosure - CONTINGENT LIABILITIES (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsNarrativeDetails" id="amcn-cnd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 42101 - Disclosure - COMMITMENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatmentsOfCashFlows" id="amcn-csocf" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 008 - Statement - CONSOLIDATED STATMENTS OF CASH FLOWS </link:definition>
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<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatmentsOfCashFlowsParenthetical" id="amcn-csocfp" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 009 - Statement - CONSOLIDATED STATMENTS OF CASH FLOWS (Parenthetical) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfComprehensiveIncomeloss" id="amcn-csoci" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 006 - Statement - CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfChangesInEquity" id="amcn-csocie" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 007 - Statement - CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsScheduleOfFutureMinimumConcessionFeePaymentsDetails" id="amcn-csofmcfpd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 42103 - Disclosure - COMMITMENTS (Schedule of Future Minimum Concession Fee Payments) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsScheduleOfFutureMinimumRentalLeasePaymentsDetails" id="amcn-csofmrlpd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 42102 - Disclosure - COMMITMENTS (Schedule of Future Minimum Rental Lease Payments) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfOperations" id="amcn-csoo" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 004 - Statement - CONSOLIDATED STATEMENTS OF OPERATIONS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfOperationsParenthetical" id="amcn-csoop" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 005 - Statement - CONSOLIDATED STATEMENTS OF OPERATIONS (Parenthetical) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsTables" id="amcn-ct" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 321 - Disclosure - COMMITMENTS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/DocumentAndEntityInformation" id="amcn-daei" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 001 - Document - Document and Entity Information </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/FairValueMeasurement" id="amcn-fvm" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 1161 - Disclosure - FAIR VALUE MEASUREMENT </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/FairValueMeasurementDetails" id="amcn-fvmd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41701 - Disclosure - FAIR VALUE MEASUREMENT (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/Goodwill" id="amcn-g" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 111 - Disclosure - GOODWILL </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/GoodwillDetails" id="amcn-gd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41101 - Disclosure - GOODWILL (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/GoodwillTables" id="amcn-gt" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 311 - Disclosure - GOODWILL (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxes" id="amcn-it" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 114 - Disclosure - INCOME TAXES </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesNarrativeDetails" id="amcn-itnd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41401 - Disclosure - INCOME TAXES (Narrative) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesDetails" id="amcn-itsoditaald" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41403 - Disclosure - INCOME TAXES (Schedule of Deferred Income Tax Assets and Liabilities) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfIncomeTaxBenefitsexpensesDetails" id="amcn-itsoitbd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41402 - Disclosure - INCOME TAXES (Schedule of Income Tax Benefits/(Expenses)) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfReconciliationOfEffectiveIncomeTaxRateDetails" id="amcn-itsoroeitrd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41404 - Disclosure - INCOME TAXES (Schedule of Reconciliation of Effective Income Tax Rate) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfViesNetLossPerShareAmountsDetails" id="amcn-itsovnlpsad" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41405 - Disclosure - INCOME TAXES (Schedule of VIE's Net Loss Per Share Amounts) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesTables" id="amcn-itt" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 314 - Disclosure - INCOME TAXES (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermDeposits" id="amcn-ld" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 109 - Disclosure - LONG-TERM DEPOSITS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermDepositsDetails" id="amcn-ldd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40901 - Disclosure - LONG-TERM DEPOSITS (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermDepositsTables" id="amcn-ldt" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 309 - Disclosure - LONG-TERM DEPOSITS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestments" id="amcn-li" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 106 - Disclosure - LONG-TERM INVESTMENTS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsNarrativeDetails" id="amcn-lind" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40601 - Disclosure - LONG-TERM INVESTMENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsScheduleOfBalanceSheetInformationDetails" id="amcn-lisobsid" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40603 - Disclosure - LONG-TERM INVESTMENTS (Schedule of Balance Sheet Information) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsScheduleOfEquityMethodInvestmentsDetails" id="amcn-lisoemid" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40602 - Disclosure - LONG-TERM INVESTMENTS (Schedule of Equity Method Investments) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsTables" id="amcn-lit" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 306 - Disclosure - LONG-TERM INVESTMENTS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/MainlandChinaContributionPlan" id="amcn-mccp" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 118 - Disclosure - MAINLAND CHINA CONTRIBUTION PLAN </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/MainlandChinaContributionPlanDetails" id="amcn-mccpd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41801 - Disclosure - MAINLAND CHINA CONTRIBUTION PLAN (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/NetLossPerShare" id="amcn-nlps" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 115 - Disclosure - NET LOSS PER SHARE </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/NetLossPerShareDetails" id="amcn-nlpsd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41501 - Disclosure - NET LOSS PER SHARE (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/NetLossPerShareTables" id="amcn-nlpst" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 315 - Disclosure - NET LOSS PER SHARE (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivities" id="amcn-oapa" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 101 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesScheduleOfCompaniesSubsidiariesAndViesDetails" id="amcn-oapasocsavd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40101 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of Companies Subsidiaries and VIE's) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesScheduleOfViesConsolidatedBalanceSheetsDetails" id="amcn-oapasovcbsd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40102 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of VIE's Consolidated Balance Sheets) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesScheduleOfViesConsolidatedStatementOfOperationsDetails" id="amcn-oapasovcsood" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40103 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of VIE's Consolidated Statement of Operations) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesTables" id="amcn-oapat" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 301 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 108 - Disclosure - OTHER CURRENT ASSETS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 40801 - Disclosure - OTHER CURRENT ASSETS (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 308 - Disclosure - OTHER CURRENT ASSETS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PropertyAndEquipmentNet" id="amcn-paen" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 112 - Disclosure - PROPERTY AND EQUIPMENT, NET </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PropertyAndEquipmentNetDetails" id="amcn-paend" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41201 - Disclosure - PROPERTY AND EQUIPMENT, NET (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PropertyAndEquipmentNetTables" id="amcn-paent" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 312 - Disclosure - PROPERTY AND EQUIPMENT, NET (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 120 - Disclosure - RESTRICTED NET ASSETS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RestrictedNetAssetsDetails" id="amcn-rnad" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 42001 - Disclosure - RESTRICTED NET ASSETS (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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<link:definition> 123 - Disclosure - RELATED PARTY TRANSACTIONS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 42301 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Amount Due to/from Related Parties-Trading) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 42303 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Advertising Revenues Earned) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 323 - Disclosure - RELATED PARTY TRANSACTIONS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPayments" id="amcn-sbp" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 116 - Disclosure - SHARE BASED PAYMENTS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 41601 - Disclosure - SHARE BASED PAYMENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsScheduleOfStockOptionActivityDetails" id="amcn-sbpsosoad" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41602 - Disclosure - SHARE BASED PAYMENTS (Schedule of Stock Option Activity) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
<link:usedOn> link:referenceLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsScheduleOfStockOptionAssumptionsDetails" id="amcn-sbpsosoad1" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41604 - Disclosure - SHARE BASED PAYMENTS (Schedule of Stock Option Assumptions) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsTables" id="amcn-sbpt" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 316 - Disclosure - SHARE BASED PAYMENTS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShorttermInvestments" id="amcn-si" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 105 - Disclosure - SHORT-TERM INVESTMENTS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SegmentInformationAndRevenueAnalysis" id="amcn-siara" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 103 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SegmentInformationAndRevenueAnalysisDetails" id="amcn-siarad" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40301 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SegmentInformationAndRevenueAnalysisTables" id="amcn-siarat" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 303 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShorttermInvestmentsDetails" id="amcn-sid" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40501 - Disclosure - SHORT-TERM INVESTMENTS (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:labelLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPolicies" id="amcn-sosap" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 102 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 40201 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesPolicies" id="amcn-sosapp" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 202 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedEconomicLivesOfIntangibleAssetsDetails" id="amcn-sosapsoeeloiad" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 40203 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Estimated Economic Lives of Intangible Assets) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 40202 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Estimated Useful Lives of Property and Equipment) (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:definition> 302 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/StatutoryReserves" id="amcn-sr" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 119 - Disclosure - STATUTORY RESERVES </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/StatutoryReservesDetails" id="amcn-srd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41901 - Disclosure - STATUTORY RESERVES (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareRepurchasePlan" id="amcn-srp" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 117 - Disclosure - SHARE REPURCHASE PLAN </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareRepurchasePlanDetails" id="amcn-srpd" xmlns:link="http://www.xbrl.org/2003/linkbase">
<link:definition> 41702 - Disclosure - SHARE REPURCHASE PLAN (Details) </link:definition>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
<link:usedOn> link:presentationLink </link:usedOn>
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<xsd:import namespace="http://www.xbrl.org/2009/role/negated" schemaLocation="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2009/role/net" schemaLocation="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd"/>
<xsd:element name="AdvertisingBusinessMember" id="amcn_AdvertisingBusinessMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AgencyFeeReversal" id="amcn_AgencyFeeReversal" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="AgencyFees" id="amcn_AgencyFees" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="AgencyFeesPolicyTextBlock" id="amcn_AgencyFeesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="AirmediaAdvertisingGroupCoLtdMember" id="amcn_AirmediaAdvertisingGroupCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AirmediaChinaLimitedMember" id="amcn_AirmediaChinaLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AirmediaCityBeijingOutdoorAdvertisingCoLtdMember" id="amcn_AirmediaCityBeijingOutdoorAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AirmediaInternationalLimitedMember" id="amcn_AirmediaInternationalLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AirmediaTechnologyBeijingCoLtdMember" id="amcn_AirmediaTechnologyBeijingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AirtvUnitedMediaAndCultureCoLtdMember" id="amcn_AirtvUnitedMediaAndCultureCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AllowanceForDoubtfulAccountsReceivableChargeToExpenses" id="amcn_AllowanceForDoubtfulAccountsReceivableChargeToExpenses" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="AmericanDepositarySharesMember" id="amcn_AmericanDepositarySharesMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AmOutdoorMember" id="amcn_AmOutdoorMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AmTechnologyMember" id="amcn_AmTechnologyMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="AsiarayMember" id="amcn_AsiarayMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeiijngShengshiLixinCultureAndMediaCoLtdMember" id="amcn_BeiijngShengshiLixinCultureAndMediaCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingAirmediaFilmAndTvCultureCoLtdMember" id="amcn_BeijingAirmediaFilmAndTvCultureCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingAirmediaJinshengAdvertisingCoLtdMember" id="amcn_BeijingAirmediaJinshengAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingAirmediaJinshiAdvertisingCoLtdMember" id="amcn_BeijingAirmediaJinshiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingAirmediaUcAdvertisingCoLtdMember" id="amcn_BeijingAirmediaUcAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingDongdingGongyiAdvertisingCoLtdMember" id="amcn_BeijingDongdingGongyiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingEasternMediaCorporationLtdMember" id="amcn_BeijingEasternMediaCorporationLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingGreatviewMediaAdvertisingCoLtdMember" id="amcn_BeijingGreatviewMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingNsDigitalTvCoMember" id="amcn_BeijingNsDigitalTvCoMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingShengshiLianheAdvertisingCoLtdMember" id="amcn_BeijingShengshiLianheAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingWeimeiLianheAdvertisingCoLtdMember" id="amcn_BeijingWeimeiLianheAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingYoutongHezhongAdvertisingMediaCoLtdMember" id="amcn_BeijingYoutongHezhongAdvertisingMediaCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BeijingYuehangDigitalMediaAdvertisingCoLtdMember" id="amcn_BeijingYuehangDigitalMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BroadCosmosEnterprisesLtdMember" id="amcn_BroadCosmosEnterprisesLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="BusinessAcquisitionCostOfAcquiredEntityEquityInterestsGainOnRemeasurementOfInterests" id="amcn_BusinessAcquisitionCostOfAcquiredEntityEquityInterestsGainOnRemeasurementOfInterests" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="BusinessCombinationsTable" id="amcn_BusinessCombinationsTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="BusinessTaxAndOtherSaleRelatedTaxesPolicyTextBlock" id="amcn_BusinessTaxAndOtherSaleRelatedTaxesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="CommitmentsAbstract" id="amcn_CommitmentsAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="CommitmentsLineItems" id="amcn_CommitmentsLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="CommitmentsTable" id="amcn_CommitmentsTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="ConcessionAgreementsMember" id="amcn_ConcessionAgreementsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ConcessionFeeDeposits" id="amcn_ConcessionFeeDeposits" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="ConcessionFeeDepositTerm" id="amcn_ConcessionFeeDepositTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
<xsd:element name="ConcessionFees" id="amcn_ConcessionFees" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="ConcessionFeesMember" id="amcn_ConcessionFeesMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ConcessionFeesPolicyTextBlock" id="amcn_ConcessionFeesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ConcessionRightsContractTerm" id="amcn_ConcessionRightsContractTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
<xsd:element name="ConstructionAndMaintenanceMember" id="amcn_ConstructionAndMaintenanceMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ContingentLiabilitiesAbstract" id="amcn_ContingentLiabilitiesAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="ContingentLiabilitiesDisclosureTextBlock" id="amcn_ContingentLiabilitiesDisclosureTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ContractBacklogMember" id="amcn_ContractBacklogMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="DeferredTaxAssetsAmortizationOfIntangibleAssetsAndConcessionFees" id="amcn_DeferredTaxAssetsAmortizationOfIntangibleAssetsAndConcessionFees" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="DepositPayableCurrent" id="amcn_DepositPayableCurrent" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="DepositsAssetsDisclosureNoncurrentTextBlock" id="amcn_DepositsAssetsDisclosureNoncurrentTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="DigitalFramesInAirportsMember" id="amcn_DigitalFramesInAirportsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="DigitalTvScreensInAirportsMember" id="amcn_DigitalTvScreensInAirportsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="DigitalTvScreensOnAirplanesMember" id="amcn_DigitalTvScreensOnAirplanesMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="DocumentAndEntityInformationAbstract" id="amcn_DocumentAndEntityInformationAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="DominantCityLtdMember" id="amcn_DominantCityLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="DongdingMember" id="amcn_DongdingMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="EasyShopAndAmOutdoorMember" id="amcn_EasyShopAndAmOutdoorMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="EasyShopLtdMember" id="amcn_EasyShopLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="EducationSurchargeMember" id="amcn_EducationSurchargeMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="EffectiveIncomeTaxRatePreferentialTaxRate" id="amcn_EffectiveIncomeTaxRatePreferentialTaxRate" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="EmployeeOptionsMember" id="amcn_EmployeeOptionsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="EnterpriseIncomeTaxMember" id="amcn_EnterpriseIncomeTaxMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="EntityWideAccountsReceivableMajorCustomerPercentage" id="amcn_EntityWideAccountsReceivableMajorCustomerPercentage" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="ExcelLeadInternationalLimitedMember" id="amcn_ExcelLeadInternationalLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="FiniteLivedIntangibleAssetsImpairment" id="amcn_FiniteLivedIntangibleAssetsImpairment" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FlyingDragonAndExcelLeadMember" id="amcn_FlyingDragonAndExcelLeadMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="FlyingDragonMediaAdvertisingCoLtdMember" id="amcn_FlyingDragonMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDue" id="amcn_FutureMinimumConcessionFeePaymentsDue" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueAfterYearFive" id="amcn_FutureMinimumConcessionFeePaymentsDueAfterYearFive" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueWithinTwelveMonths" id="amcn_FutureMinimumConcessionFeePaymentsDueWithinTwelveMonths" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFive" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFive" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFour" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFour" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearThree" id="amcn_FutureMinimumConcessionFeePaymentsDueYearThree" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearTwo" id="amcn_FutureMinimumConcessionFeePaymentsDueYearTwo" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="GasStationMediaNetworkMember" id="amcn_GasStationMediaNetworkMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="GasStationTechnologyEquipmentMember" id="amcn_GasStationTechnologyEquipmentMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="GloriousStarInvestmentLimitedMember" id="amcn_GloriousStarInvestmentLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="GovernmentSubsidiariesPolicyTextBlock" id="amcn_GovernmentSubsidiariesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="GovernmentSubsidies" id="amcn_GovernmentSubsidies" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="GuangxiCivilAviationMember" id="amcn_GuangxiCivilAviationMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="GuangxiDingyuanMember" id="amcn_GuangxiDingyuanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="HainanJinhuiGuangmingMediaAdvertisingCoLtdMember" id="amcn_HainanJinhuiGuangmingMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="IncomeTaxDisclosureTable" id="amcn_IncomeTaxDisclosureTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="IncomeTaxesLineItems" id="amcn_IncomeTaxesLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="IncomeTaxExpenseBenefitIncreaseDecrease" id="amcn_IncomeTaxExpenseBenefitIncreaseDecrease" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="IncomeTaxReconciliationNondeductibleExpenseGoodwillImpairment" id="amcn_IncomeTaxReconciliationNondeductibleExpenseGoodwillImpairment" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="LongTermDepositsLineItems" id="amcn_LongTermDepositsLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="LongTermDepositsTable" id="amcn_LongTermDepositsTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="LongTermInvestmentsPolicyTextBlock" id="amcn_LongTermInvestmentsPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="NoncontrollingInterestAddedThroughAcquisition" id="amcn_NoncontrollingInterestAddedThroughAcquisition" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="NonVariableInterestEntityMember" id="amcn_NonVariableInterestEntityMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="OfficeRentalDeposits" id="amcn_OfficeRentalDeposits" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="OfficeRentalDepositsTerm" id="amcn_OfficeRentalDepositsTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
<xsd:element name="OrganizationAndPrincipalActivitiesTable" id="amcn_OrganizationAndPrincipalActivitiesTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="OtherCultureAndConstructionFeeMember" id="amcn_OtherCultureAndConstructionFeeMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="OtherCurrentAssetsFromNonmonetaryTransactions" id="amcn_OtherCurrentAssetsFromNonmonetaryTransactions" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="OtherMediaMember" id="amcn_OtherMediaMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="OtherRevenuesInAirTravelMember" id="amcn_OtherRevenuesInAirTravelMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="PaymentByDepositaryPolicyTextBlock" id="amcn_PaymentByDepositaryPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="PaymentsByDepositary" id="amcn_PaymentsByDepositary" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="PercentageOfRevenue" id="amcn_PercentageOfRevenue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="PercentageOfTotalAssets" id="amcn_PercentageOfTotalAssets" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="PercentageOfTotalLiabilities" id="amcn_PercentageOfTotalLiabilities" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="PeriodAxis" id="amcn_PeriodAxis" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType"/>
<xsd:element name="PeriodDomain" id="amcn_PeriodDomain" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="PrcEnterpriseIncomeTaxMember" id="amcn_PrcEnterpriseIncomeTaxMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="PrepaidAgencyFees" id="amcn_PrepaidAgencyFees" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="PrepaymentInInvestment" id="amcn_PrepaymentInInvestment" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="ProductOrServiceLineItems" id="amcn_ProductOrServiceLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="RestictedAssetsPaidInCapital" id="amcn_RestictedAssetsPaidInCapital" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="RestictedAssetsPaidInCapitalAttributableToVariableInterestEntities" id="amcn_RestictedAssetsPaidInCapitalAttributableToVariableInterestEntities" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="RestrictedNetAssetsAbstract" id="amcn_RestrictedNetAssetsAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="SalesRelatedTaxPercentageOfTotalRevenue" id="amcn_SalesRelatedTaxPercentageOfTotalRevenue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="ScheduleOfAdvertisingRevenueEarnedTableTextBlock" id="amcn_ScheduleOfAdvertisingRevenueEarnedTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfAllowanceForDoubtfulAccountsTableTextBlock" id="amcn_ScheduleOfAllowanceForDoubtfulAccountsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfAmountsRecognizedInIncomeStatementTableTextBlock" id="amcn_ScheduleOfAmountsRecognizedInIncomeStatementTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfCondensedEquityStatementsTableTextBlock" id="amcn_ScheduleOfCondensedEquityStatementsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfEstimatedEconomicLivesOfIntangibleAssetsTableTextBlock" id="amcn_ScheduleOfEstimatedEconomicLivesOfIntangibleAssetsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentTableTextBlock" id="amcn_ScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfFutureMinimumConcessionFeePaymentsTableTextBlock" id="amcn_ScheduleOfFutureMinimumConcessionFeePaymentsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ScheduleOfLongTermDepositsTableTextBlock" id="amcn_ScheduleOfLongTermDepositsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="SeniorExecutiveOptionsMember" id="amcn_SeniorExecutiveOptionsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeitedWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeitedWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodContractLife" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodContractLife" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:perShareItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedImmediately" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedImmediately" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:sharesItemType"/>
<xsd:element name="ShareRepurchasePlanAbstract" id="amcn_ShareRepurchasePlanAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="ShareRepurchasePlanTable" id="amcn_ShareRepurchasePlanTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="ShenzhenAirmediaInformationTechnologyCoLtdMember" id="amcn_ShenzhenAirmediaInformationTechnologyCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ShiboMovieMember" id="amcn_ShiboMovieMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ShortTermInvestmentsPolicyTextBlock" id="amcn_ShortTermInvestmentsPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="SignificantAccountingPoliciesLineItems" id="amcn_SignificantAccountingPoliciesLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="SignificantAccountingPoliciesTable" id="amcn_SignificantAccountingPoliciesTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>
<xsd:element name="SignificantRisksAndUncertaintiesPolicyTextBlock" id="amcn_SignificantRisksAndUncertaintiesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="StatutoryReserves" id="amcn_StatutoryReserves" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="StatutoryReservesAbstract" id="amcn_StatutoryReservesAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>
<xsd:element name="StatutoryReservesDisclosureTextBlock" id="amcn_StatutoryReservesDisclosureTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="TaxExemptPeriod" id="amcn_TaxExemptPeriod" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>
<xsd:element name="TianjinAirmediaAdvertisingCoLtdMember" id="amcn_TianjinAirmediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TianjinAirmediaJinshiAdvertisingCoLtdMember" id="amcn_TianjinAirmediaJinshiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TraditionalMediaInAirportsMember" id="amcn_TraditionalMediaInAirportsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TransferToRetainedEarningsAppropriatedForLegalReserve" id="amcn_TransferToRetainedEarningsAppropriatedForLegalReserve" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="TreasuryStockAmericanDepositaryShares" id="amcn_TreasuryStockAmericanDepositaryShares" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:sharesItemType"/>
<xsd:element name="TwentyElevenStockIncentivePlanMember" id="amcn_TwentyElevenStockIncentivePlanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwentyFifteenMember" id="amcn_TwentyFifteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwentyFourteenMember" id="amcn_TwentyFourteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwentySeventeenMember" id="amcn_TwentySeventeenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwentySixteenMember" id="amcn_TwentySixteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwentyThirteenMember" id="amcn_TwentyThirteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwentyTwelveStockIncentivePlanMember" id="amcn_TwentyTwelveStockIncentivePlanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="TwoThousandSevenStockIncentivePlanMember" id="amcn_TwoThousandSevenStockIncentivePlanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ValueAddedTaxGrossRevenue" id="amcn_ValueAddedTaxGrossRevenue" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>
<xsd:element name="ValueAddedTaxPolicyTextBlock" id="amcn_ValueAddedTaxPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>
<xsd:element name="ValueAddedTaxRate" id="amcn_ValueAddedTaxRate" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>
<xsd:element name="VariableInterestEntityMember" id="amcn_VariableInterestEntityMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="WenzhouAirmediaAdvertisingCoLtdMember" id="amcn_WenzhouAirmediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="XianAirmediaChuangyiTechnologyCoLtdMember" id="amcn_XianAirmediaChuangyiTechnologyCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="XingheUnionMember" id="amcn_XingheUnionMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
<xsd:element name="ZhangshangtongMember" id="amcn_ZhangshangtongMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>
</xsd:schema>

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