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Airnet Technology Inc. – ‘20-F/A’ for 12/31/12 – ‘EX-101.DEF’

On:  Wednesday, 5/22/13, at 6:20am ET   ·   For:  12/31/12   ·   Accession #:  1062993-13-2730   ·   File #:  1-33765

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 5/22/13  Airnet Technology Inc.            20-F/A     12/31/12  110:9.1M                                   Newsfile Corp/FA

Amendment to Annual Report by a Foreign Non-Canadian Issuer   —   Form 20-F   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 20-F/A      Amendment to Annual Report by a Foreign             HTML     42K 
                Non-Canadian Issuer -- form20fa                                  
72: R1          Document and Entity Information                     HTML     54K 
53: R2          Consolidated Balance Sheets                         HTML    172K 
68: R3          Consolidated Balance Sheets (Parenthetical)         HTML     70K 
76: R4          Consolidated Statements of Operations               HTML    128K 
99: R5          Consolidated Statements of Operations               HTML     35K 
                (Parenthetical)                                                  
56: R6          Consolidated Statements of Comprehensive            HTML     58K 
                Income/(Loss)                                                    
67: R7          Consolidated Statements of Changes in Equity        HTML     99K 
47: R8          Consolidated Statments of Cash Flows                HTML    176K 
36: R9          Consolidated Statments of Cash Flows                HTML     34K 
                (Parenthetical)                                                  
101: R10         Organization and Principal Activities               HTML     96K  
78: R11         Summary of Significant Accounting Policies          HTML    108K 
77: R12         Segment Information and Revenue Analysis            HTML     50K 
84: R13         Business Acquisition                                HTML     71K 
85: R14         Short-Term Investments                              HTML     34K 
82: R15         Long-Term Investments                               HTML     63K 
86: R16         Accounts Receivable, Net                            HTML     48K 
69: R17         Other Current Assets                                HTML     40K 
73: R18         Long-Term Deposits                                  HTML     36K 
80: R19         Acquired Intangible Assets, Net                     HTML     57K 
110: R20         Goodwill                                            HTML     38K  
94: R21         Property and Equipment, Net                         HTML     44K 
62: R22         Accrued Expenses and Other Current Liabilities      HTML     40K 
79: R23         Income Taxes                                        HTML     81K 
65: R24         Net Loss Per Share                                  HTML     43K 
26: R25         Share Based Payments                                HTML     76K 
95: R26         Fair Value Measurement                              HTML     38K 
105: R27         Share Repurchase Plan                               HTML     34K  
41: R28         Mainland China Contribution Plan                    HTML     42K 
40: R29         Statutory Reserves                                  HTML     35K 
45: R30         Restricted Net Assets                               HTML     34K 
46: R31         Commitments                                         HTML     43K 
48: R32         Contingent Liabilities                              HTML     40K 
15: R33         Related Party Transactions                          HTML     53K 
92: R34         Additional Information-Financial Statement          HTML    126K 
                Schedule I Financial Information of Parent Company               
60: R35         Summary of Significant Accounting Policies          HTML    226K 
                (Policies)                                                       
63: R36         Organization and Principal Activities (Tables)      HTML     83K 
31: R37         Summary of Significant Accounting Policies          HTML     46K 
                (Tables)                                                         
109: R38         Segment Information and Revenue Analysis (Tables)   HTML     44K  
 8: R39         Business Acquisition (Tables)                       HTML     63K 
50: R40         Long-Term Investments (Tables)                      HTML     58K 
98: R41         Accounts Receivable, Net (Tables)                   HTML     46K 
28: R42         Other Current Assets (Tables)                       HTML     40K 
39: R43         Long-Term Deposits (Tables)                         HTML     36K 
44: R44         Acquired Intangible Assets, Net (Tables)            HTML     56K 
54: R45         Goodwill (Tables)                                   HTML     39K 
14: R46         Property and Equipment, Net (Tables)                HTML     42K 
35: R47         Accrued Expenses and Other Current Liabilities      HTML     40K 
                (Tables)                                                         
10: R48         Income Taxes (Tables)                               HTML     75K 
97: R49         Net Loss Per Share (Tables)                         HTML     41K 
27: R50         Share Based Payments (Tables)                       HTML     53K 
93: R51         Commitments (Tables)                                HTML     39K 
32: R52         Related Party Transactions (Tables)                 HTML     51K 
51: R53         Additional Information-Financial Statement          HTML    123K 
                Schedule I Financial Information of Parent Company               
                (Tables)                                                         
 9: R54         Organization and Principal Activities (Schedule of  HTML     79K 
                Companies Subsidiaries and VIE's) (Details)                      
12: R55         Organization and Principal Activities (Schedule of  HTML     52K 
                VIE's Consolidated Balance Sheets) (Details)                     
43: R56         Organization and Principal Activities (Schedule of  HTML     62K 
                VIE's Consolidated Statement of Operations)                      
                (Details)                                                        
19: R57         Summary of Significant Accounting Policies          HTML     57K 
                (Narrative) (Details)                                            
102: R58         Summary of Significant Accounting Policies          HTML     42K  
                (Schedule of Estimated Useful Lives of Property                  
                and Equipment) (Details)                                         
58: R59         Summary of Significant Accounting Policies          HTML     40K 
                (Schedule of Estimated Economic Lives of                         
                Intangible Assets) (Details)                                     
83: R60         Segment Information and Revenue Analysis (Details)  HTML     40K 
34: R61         Business Acquisition (Narrative) (Details)          HTML     58K 
37: R62         Business Acquisition (Schedule of the Purchase      HTML     70K 
                Price for the Acquisition) (Details)                             
90: R63         Business Acquisition (Schedule of the Pro Forma     HTML     45K 
                Information of Acquisition) (Details)                            
87: R64         Short-Term Investments (Details)                    HTML     37K 
61: R65         Long-Term Investments (Narrative) (Details)         HTML     52K 
89: R66         Long-Term Investments (Schedule of Equity Method    HTML     42K 
                Investments) (Details)                                           
33: R67         Long-Term Investments (Schedule of Balance Sheet    HTML     66K 
                Information) (Details)                                           
66: R68         Accounts Receivable, Net (Schedule of Accounts      HTML     47K 
                Receivable, Net) (Details)                                       
104: R69         Accounts Receivable, Net (Schedule of Allowance     HTML     40K  
                for Doubtful Accounts) (Details)                                 
11: R70         Other Current Assets (Details)                      HTML     55K 
25: R71         Long-Term Deposits (Details)                        HTML     41K 
52: R72         Acquired Intangible Assets, Net (Details)           HTML     65K 
17: R73         Goodwill (Details)                                  HTML     50K 
108: R74         Property and Equipment, Net (Details)               HTML     53K  
29: R75         Accrued Expenses and Other Current Liabilities      HTML     59K 
                (Details)                                                        
20: R76         Income Taxes (Narrative) (Details)                  HTML     46K 
24: R77         Income Taxes (Schedule of Income Tax                HTML     46K 
                Benefits/(Expenses)) (Details)                                   
13: R78         Income Taxes (Schedule of Deferred Income Tax       HTML     75K 
                Assets and Liabilities) (Details)                                
16: R79         Income Taxes (Schedule of Reconciliation of         HTML     75K 
                Effective Income Tax Rate) (Details)                             
74: R80         Income Taxes (Schedule of VIE's Net Loss Per Share  HTML     44K 
                Amounts) (Details)                                               
22: R81         Net Loss Per Share (Details)                        HTML     66K 
103: R82         Share Based Payments (Narrative) (Details)          HTML    107K  
49: R83         Share Based Payments (Schedule of Stock Option      HTML    101K 
                Activity) (Details)                                              
81: R84         Share Based Payments (Schedule of Stock Option      HTML     43K 
                Assumptions) (Details)                                           
88: R85         Fair Value Measurement (Details)                    HTML     40K 
21: R86         Share Repurchase Plan (Details)                     HTML     48K 
23: R87         Mainland China Contribution Plan (Details)          HTML     34K 
100: R88         Statutory Reserves (Details)                        HTML     32K  
18: R89         Restricted Net Assets (Details)                     HTML     36K 
75: R90         Commitments (Narrative) (Details)                   HTML     44K 
71: R91         Commitments (Schedule of Future Minimum Rental      HTML     46K 
                Lease Payments) (Details)                                        
91: R92         Commitments (Schedule of Future Minimum Concession  HTML     43K 
                Fee Payments) (Details)                                          
70: R93         Contingent Liabilities (Details)                    HTML     33K 
57: R94         Related Party Transactions (Schedule of Amount Due  HTML     42K 
                to/from Related Parties-Trading) (Details)                       
96: R95         Related Party Transactions (Schedule of             HTML     37K 
                Advertising Revenues Earned) (Details)                           
55: R96         Additional Information-Financial Statement          HTML    100K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Balance Sheets) (Details)                    
30: R97         Additional Information-Financial Statement          HTML     46K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Balance Sheets)                              
                (Parenthetical) (Details)                                        
64: R98         Additional Information-Financial Statement          HTML     57K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of                        
                Operations) (Details)                                            
59: R99         Additional Information-Financial Statement          HTML    104K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Changes                
                in Equity and Comprehensive Income (Loss))                       
                (Details)                                                        
42: R100        Additional Information-Financial Statement          HTML    106K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Cash                   
                Flows) (Details)                                                 
107: XML         IDEA XML File -- Filing Summary                      XML    177K  
38: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   1.39M 
 2: EX-101.INS  XBRL Instance -- amcn-20121231                       XML   2.62M 
 4: EX-101.CAL  XBRL Calculations -- amcn-20121231_cal               XML    292K 
 5: EX-101.DEF  XBRL Definitions -- amcn-20121231_def                XML    869K 
 6: EX-101.LAB  XBRL Labels -- amcn-20121231_lab                     XML   2.53M 
 7: EX-101.PRE  XBRL Presentations -- amcn-20121231_pre              XML   1.38M 
 3: EX-101.SCH  XBRL Schema -- amcn-20121231                         XSD    299K 
106: ZIP         XBRL Zipped Folder -- 0001062993-13-002730-xbrl      Zip    251K  


‘EX-101.DEF’   —   XBRL Definitions — amcn-20121231_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
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<!-- produced on 2013-05-20 @ 4:58 PM -->
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<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesPolicies" xlink:href="amcn-20121231.xsd#amcn-sosapp" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesNarrativeDetails" xlink:href="amcn-20121231.xsd#amcn-sosapnd" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentDetails" xlink:href="amcn-20121231.xsd#amcn-sosapsoeulopaed" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedEconomicLivesOfIntangibleAssetsDetails" xlink:href="amcn-20121231.xsd#amcn-sosapsoeeloiad" xlink:type="simple"/>
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<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/BusinessAcquisitionTables" xlink:href="amcn-20121231.xsd#amcn-bat" xlink:type="simple"/>
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<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/BusinessAcquisitionScheduleOfPurchasePriceForAcquisitionDetails" xlink:href="amcn-20121231.xsd#amcn-basoppfad" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/BusinessAcquisitionScheduleOfProFormaInformationOfAcquisitionDetails" xlink:href="amcn-20121231.xsd#amcn-basopfioad" xlink:type="simple"/>
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<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsTables" xlink:href="amcn-20121231.xsd#amcn-lit" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsScheduleOfEquityMethodInvestmentsDetails" xlink:href="amcn-20121231.xsd#amcn-lisoemid" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsScheduleOfBalanceSheetInformationDetails" xlink:href="amcn-20121231.xsd#amcn-lisobsid" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/AccountsReceivableNet" xlink:href="amcn-20121231.xsd#amcn-arn" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/AccountsReceivableNetTables" xlink:href="amcn-20121231.xsd#amcn-arnt" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/AccountsReceivableNetScheduleOfAccountsReceivableNetDetails" xlink:href="amcn-20121231.xsd#amcn-arnsoarnd" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/AccountsReceivableNetScheduleOfAllowanceForDoubtfulAccountsDetails" xlink:href="amcn-20121231.xsd#amcn-arnsoafdad" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/OtherCurrentAssets" xlink:href="amcn-20121231.xsd#amcn-oca" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/OtherCurrentAssetsTables" xlink:href="amcn-20121231.xsd#amcn-ocat" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/OtherCurrentAssetsDetails" xlink:href="amcn-20121231.xsd#amcn-ocad" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/LongtermDeposits" xlink:href="amcn-20121231.xsd#amcn-ld" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/LongtermDepositsTables" xlink:href="amcn-20121231.xsd#amcn-ldt" xlink:type="simple"/>
<link:roleRef roleURI="http://www.airmediagroup.co.uk/role/LongtermDepositsDetails" xlink:href="amcn-20121231.xsd#amcn-ldd" xlink:type="simple"/>
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