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Google Inc. – ‘10-K’ for 12/31/12 – ‘EX-101.LAB’

On:  Tuesday, 1/29/13, at 5:29pm ET   ·   For:  12/31/12   ·   Accession #:  1193125-13-28362   ·   File #:  0-50726

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/29/13  Google Inc.                       10-K       12/31/12  107:12M                                    Donnelley … Solutions/FA

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.30M 
 3: EX-21.01    Subsidiaries of the Registrant                      HTML     30K 
 4: EX-23.01    Consent of Independent Registered Public            HTML     35K 
                Accounting Firm                                                  
 2: EX-12       Computation of Earnings to Fixed Charge Ratios      HTML     43K 
 5: EX-31.01    Certification of CEO Pursuant to Exchange Act       HTML     37K 
                Rules 13A-14(A) and 15D-14(A)                                    
 6: EX-31.02    Certification of CFO Pursuant to Exchange Act       HTML     37K 
                Rules 13A-14(A) and 15D-14(A)                                    
 7: EX-32.01    Certifications of CEO and CFO Pursuant to 18        HTML     33K 
                U.S.C. Section 1350                                              
71: R1          Document and Entity Information                     HTML     62K 
57: R2          Consolidated Balance Sheets                         HTML    174K 
68: R3          Consolidated Balance Sheets (Parenthetical)         HTML     75K 
76: R4          Consolidated Statements of Income                   HTML    130K 
97: R5          Consolidated Statements of Income (Parenthetical)   HTML     37K 
59: R6          Consolidated Statements of Comprehensive Income     HTML     83K 
67: R7          Consolidated Statements of Comprehensive Income     HTML     35K 
                (Parenthetical)                                                  
51: R8          Consolidated Statements of Stockholders' Equity     HTML     81K 
41: R9          Consolidated Statements of Cash Flows               HTML    168K 
99: R10         Google Inc. and Summary of Significant Accounting   HTML     81K 
                Policies                                                         
78: R11         Net Income Per Share of Class A and Class B Common  HTML    106K 
                Stock                                                            
77: R12         Financial Instruments                               HTML    200K 
84: R13         Debt                                                HTML     47K 
85: R14         Balance Sheet Components                            HTML     48K 
82: R15         Acquisitions                                        HTML     39K 
86: R16         Goodwill and Other Intangible Assets                HTML     59K 
69: R17         Discontinued Operations                             HTML     39K 
73: R18         Restructuring charges                               HTML     53K 
80: R19         Interest and Other Income, Net                      HTML     42K 
107: R20         Commitments and Contingencies                       HTML     58K  
93: R21         Stockholders' Equity                                HTML    108K 
63: R22         401(k) Plans                                        HTML     31K 
79: R23         Income Taxes                                        HTML    105K 
65: R24         Information about Segments and Geographic Areas     HTML     68K 
32: R25         Schedule II: Valuation and Qualifying Accounts      HTML     39K 
94: R26         Google Inc. and Summary of Significant Accounting   HTML    171K 
                Policies (Policies)                                              
103: R27         Google Inc. and Summary of Significant Accounting   HTML     45K  
                Policies (Tables)                                                
46: R28         Net Income Per Share of Class A and Class B Common  HTML    100K 
                Stock (Tables)                                                   
45: R29         Financial Instruments (Tables)                      HTML    196K 
49: R30         Debt (Tables)                                       HTML     48K 
50: R31         Balance Sheet Components (Tables)                   HTML     52K 
52: R32         Acquisitions (Tables)                               HTML     37K 
21: R33         Goodwill and Other Intangible Assets (Tables)       HTML     60K 
91: R34         Discontinued Operations (Tables)                    HTML     33K 
61: R35         Restructuring charges (Tables)                      HTML     53K 
64: R36         Interest and Other Income, Net (Tables)             HTML     42K 
36: R37         Commitments and Contingencies (Tables)              HTML     41K 
106: R38         Stockholders' Equity (Tables)                       HTML     96K  
14: R39         Income Taxes (Tables)                               HTML    102K 
54: R40         Information about Segments and Geographic Areas     HTML     68K 
                (Tables)                                                         
96: R41         Revenues by Revenue Source (Detail)                 HTML     43K 
34: R42         Google Incorporated and Summary of Significant      HTML     74K 
                Accounting Policies - Additional Information                     
                (Detail)                                                         
44: R43         Computation of Basic and Diluted Net Income Per     HTML    145K 
                Share (Detail)                                                   
48: R44         Cash Cash Equivalents And Marketable Securities     HTML    114K 
                Measured At Adjusted Cost Gross unrealized Gains                 
                Gross Unrealized Losses And Fair Value By                        
                Significant Investment Categories (Detail)                       
58: R45         Financial Instruments - Additional Information      HTML     71K 
                (Detail)                                                         
20: R46         Contractual Maturity Date of Marketable Debt        HTML     51K 
                Securities (Detail)                                              
40: R47         Gross Unrealized Losses and Fair Values for         HTML     65K 
                Investments in Unrealized Loss Position (Detail)                 
16: R48         Fair Values of Outstanding Derivative Instruments   HTML     50K 
                (Detail)                                                         
95: R49         Effect of Derivative Instruments on Income and      HTML     69K 
                Accumulated Other Comprehensive Income (Detail)                  
33: R50         Effect of Derivative Instruments on Income and      HTML     34K 
                Accumulated Other Comprehensive Income                           
                (Parenthetical) (Detail)                                         
92: R51         Debt - Additional Information (Detail)              HTML     64K 
37: R52         Long-Term Debt (Detail)                             HTML     41K 
55: R53         Long-Term Debt (Parenthetical) (Detail)             HTML     39K 
15: R54         Future Principal Payments for Borrowings (Detail)   HTML     47K 
18: R55         Inventories (Detail)                                HTML     40K 
47: R56         Property and Equipment (Detail)                     HTML     54K 
25: R57         Components of Accumulated Other Comprehensive       HTML     53K 
                Income (Detail)                                                  
100: R58         Acquisitions - Additional Information (Detail)      HTML     68K  
60: R59         Supplemental Information on Unaudited Pro Forma     HTML     40K 
                Basis (Detail)                                                   
83: R60         Changes in Carrying Amount of Goodwill (Detail)     HTML     42K 
39: R61         Acquisition-Related Intangible Assets that are      HTML     44K 
                being Amortized (Detail)                                         
42: R62         Goodwill and Other Intangible Assets - Additional   HTML     43K 
                Information (Detail)                                             
90: R63         Expected Amortization Expense for                   HTML     47K 
                Acquisition-Related Intangible Assets (Detail)                   
87: R64         Discontinued Operations - Additional Information    HTML     33K 
                (Detail)                                                         
62: R65         Revenues and Earnings Attributable to Motorola      HTML     51K 
                Home Business (Detail)                                           
89: R66         Summary of Activities Related to Restructuring      HTML     53K 
                Charges (Detail)                                                 
38: R67         Summary of Activities Related to Restructuring      HTML     35K 
                Charges (Parenthetical) (Detail)                                 
66: R68         Total Restructuring Charges Included in Costs and   HTML     45K 
                Expenses (Detail)                                                
102: R69         Restructuring Charges - Additional Information      HTML     35K  
                (Detail)                                                         
17: R70         Components of Interest and Other Income net         HTML     56K 
                (Detail)                                                         
31: R71         Commitments and Contingencies - Additional          HTML     49K 
                Information (Detail)                                             
56: R72         Future Minimum Payments Under Non-Cancelable        HTML     47K 
                Operating Leases, Along with Sublease Income                     
                Amounts (Detail)                                                 
23: R73         Stockholders Equity - Additional Information        HTML    112K 
                (Detail)                                                         
105: R74         Weighted-Average Assumptions used to Estimate Fair  HTML     47K  
                Values of Stock Options Granted (Detail)                         
35: R75         Stock Option Activity (Detail)                      HTML     89K 
26: R76         Stock Option Activity (Parenthetical) (Detail)      HTML     32K 
30: R77         Additional Information Regarding Outstanding        HTML     95K 
                Exercisable and Vested and Exercisable Stock                     
                Options (Detail)                                                 
19: R78         Unvested Restricted Stock Units Activity (Detail)   HTML     66K 
22: R79         Four Zero One K Plan - Additional Information       HTML     33K 
                (Detail)                                                         
74: R80         Income Taxes - Additional Information (Detail)      HTML     68K 
28: R81         Provision for Income Taxes (Detail)                 HTML     73K 
101: R82         Reconciliation of Federal Statutory Income Tax      HTML     66K  
                Rate to Effective Income Tax Rate (Detail)                       
53: R83         Reconciliation of Federal Statutory Income Tax      HTML     35K 
                Rate to Effective Income Tax Rate (Parenthetical)                
                (Detail)                                                         
81: R84         Significant Components of Deferred Tax Assets and   HTML    104K 
                Liabilities (Detail)                                             
88: R85         Summary of Activity Related to Gross Unrecognized   HTML     52K 
                Tax Benefits (Detail)                                            
27: R86         Information about Segments and Geographic Areas -   HTML     32K 
                Additional Information (Detail)                                  
29: R87         Revenues and Operating Income Loss by Operating     HTML     38K 
                Segments (Detail)                                                
98: R88         Reconciliation of Total Segment Operating Income    HTML     36K 
                to Consolidated Operating Income (Detail)                        
24: R89         Revenues by Geographic Area (Detail)                HTML     36K 
75: R90         Long-Lived Assets by Geographic Area (Detail)       HTML     36K 
70: R91         Valuation and Qualifying Accounts (Detail)          HTML     39K 
104: XML         IDEA XML File -- Filing Summary                      XML    169K  
43: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   1.70M 
 8: EX-101.INS  XBRL Instance -- goog-20121231                       XML   2.91M 
10: EX-101.CAL  XBRL Calculations -- goog-20121231_cal               XML    329K 
11: EX-101.DEF  XBRL Definitions -- goog-20121231_def                XML   1.43M 
12: EX-101.LAB  XBRL Labels -- goog-20121231_lab                     XML   2.03M 
13: EX-101.PRE  XBRL Presentations -- goog-20121231_pre              XML   1.62M 
 9: EX-101.SCH  XBRL Schema -- goog-20121231                         XSD    291K 
72: ZIP         XBRL Zipped Folder -- 0001193125-13-028362-xbrl      Zip    275K 


‘EX-101.LAB’   —   XBRL Labels — goog-20121231_lab


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<!-- RR Donnelley Xcelerate Taxonomy Labels Linkbase, based on XBRL 2.1 http://www.edgar-online.com/ -->
<!-- Version: 6.20.1 -->
<!-- Round: 4c0c9d16-47e7-486d-949d-c1cbb4daf59a -->
<!-- Creation date: 2013-01-29T15:24:27Z -->
<!-- Copyright (c) 2005-2013 R.R. Donnelley & Sons Company All Rights Reserved. -->
<linkbase xmlns="http://www.xbrl.org/2003/linkbase" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
<roleRef xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2008-03-31.xsd#negated" roleURI="http://xbrl.us/us-gaap/role/label/negated"/>
<roleRef xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2008-03-31.xsd#negatedTotal" roleURI="http://xbrl.us/us-gaap/role/label/negatedTotal"/>
<labelLink xlink:type="extended" xlink:role="http://www.xbrl.org/2003/role/link">
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AccessPointsEstimatedUsefulLives" xlink:label="goog_AccessPointsEstimatedUsefulLives"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccessPointsEstimatedUsefulLives_lbl" xml:lang="en-US" id="id_166787_529480_3_1"> Estimated useful lives of access points. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccessPointsEstimatedUsefulLives_lbl" xml:lang="en-US" id="id_166787_529480_1_1"> Access Points Estimated Useful Lives </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AccessPointsEstimatedUsefulLives_lbl" xml:lang="en-US" id="id_166787_529480_2_1"> Estimated useful lives of access points (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccessPointsEstimatedUsefulLives" xlink:to="goog_AccessPointsEstimatedUsefulLives_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="us-gaap_AccountsPayableCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xml:lang="en-US" id="id_166787_506122_1_1"> Accounts Payable Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xml:lang="en-US" id="id_166787_506122_2_1"> Accounts payable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsPayableCurrent" xlink:to="us-gaap_AccountsPayableCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="us-gaap_AccountsReceivableNetCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xml:lang="en-US" id="id_166787_508241_1_1"> Accounts Receivable Net Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xml:lang="en-US" id="id_166787_508241_2_1"> Accounts receivable, net of allowance of $133 and $581 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsReceivableNetCurrent" xlink:to="us-gaap_AccountsReceivableNetCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AccruedExpensesAndOtherCurrentLiabilitiesMember" xlink:label="goog_AccruedExpensesAndOtherCurrentLiabilitiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccruedExpensesAndOtherCurrentLiabilitiesMember_lbl" xml:lang="en-US" id="id_166787_530824_3_1"> Accrued Expenses and Other Current Liabilities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccruedExpensesAndOtherCurrentLiabilitiesMember_lbl" xml:lang="en-US" id="id_166787_530824_1_1"> Accrued Expenses And Other Current Liabilities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AccruedExpensesAndOtherCurrentLiabilitiesMember_lbl" xml:lang="en-US" id="id_166787_530824_2_1"> Accrued Expenses and Other Current Liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccruedExpensesAndOtherCurrentLiabilitiesMember" xlink:to="goog_AccruedExpensesAndOtherCurrentLiabilitiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccruedIncomeTaxesCurrent" xlink:label="us-gaap_AccruedIncomeTaxesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccruedIncomeTaxesCurrent_lbl" xml:lang="en-US" id="id_166787_503028_1_1"> Accrued Income Taxes Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccruedIncomeTaxesCurrent_lbl" xml:lang="en-US" id="id_166787_503028_2_1"> Income taxes payable, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccruedIncomeTaxesCurrent" xlink:to="us-gaap_AccruedIncomeTaxesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="us-gaap_AccruedLiabilitiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xml:lang="en-US" id="id_166787_511240_1_1"> Accrued Liabilities Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xml:lang="en-US" id="id_166787_511240_2_1"> Accrued expenses and other current liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccruedLiabilitiesCurrent" xlink:to="us-gaap_AccruedLiabilitiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AccruedRevenueShare" xlink:label="goog_AccruedRevenueShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccruedRevenueShare_lbl" xml:lang="en-US" id="id_166787_520295_3_1"> Aggregate carrying amount, as of the balance sheet date, of current obligations incurred but not paid under the revenue share arrangements. Accrued revenue share is expected to be paid within one year or the normal operating cycle, if longer. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccruedRevenueShare_lbl" xml:lang="en-US" id="id_166787_520295_1_1"> Accrued Revenue Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AccruedRevenueShare_lbl" xml:lang="en-US" id="id_166787_520295_2_1"> Accrued revenue share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccruedRevenueShare" xlink:to="goog_AccruedRevenueShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xml:lang="en-US" id="id_166787_513924_1_1"> Accumulated Depreciation Depletion And Amortization Property Plant And Equipment </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xml:lang="en-US" id="id_166787_513924_2_1"> Less: accumulated depreciation and amortization </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:to="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_512401_1_1"> Accumulated Other Comprehensive Income Loss Available For Sale Securities Adjustment Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_512401_2_1"> Net unrealized gains on available-for-sale investments, net of taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax_lbl" xml:lang="en-US" id="id_166787_513067_1_1"> Accumulated Other Comprehensive Income Loss Cumulative Changes In Net Gain Loss From Cash Flow Hedges Effect Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax_lbl" xml:lang="en-US" id="id_166787_513067_2_1"> Unrealized gains on cash flow hedges, net of taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl" xml:lang="en-US" id="id_166787_522045_3_1"> Accumulated change, in accumulated gains and losses from derivative instruments designated and qualifying as the effective portion of cash flow hedges. Includes an entity's share of an equity investee's increase (decrease) in deferred hedging gains or losses. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl" xml:lang="en-US" id="id_166787_522045_1_1"> Accumulated Other Comprehensive Income Loss Cumulative Changes In Net Gain Loss From Cash Flow Hedges Effect Pretax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl" xml:lang="en-US" id="id_166787_522045_2_1"> Effective portion of our cash flow hedges before tax effect </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax" xlink:to="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_502465_1_1"> Accumulated Other Comprehensive Income Loss Foreign Currency Translation Adjustment Net Of Tax </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xml:lang="en-US" id="id_166787_518728_3_1"> Accumulated Other Comprehensive Income (Loss) [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xml:lang="en-US" id="id_166787_518728_1_1"> Accumulated Other Comprehensive Income Loss [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xml:lang="en-US" id="id_166787_518728_2_1"> Accumulated Other Comprehensive Income (Loss) [Line Items] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US" id="id_166787_510963_1_1"> Accumulated Other Comprehensive Income Loss Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US" id="id_166787_510963_2_1"> Accumulated other comprehensive income </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US" id="id_166787_510963_6_1"> Accumulated other comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xml:lang="en-US" id="id_166787_541739_3_1"> Accumulated Other Comprehensive Income (Loss) [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xml:lang="en-US" id="id_166787_541739_1_1"> Accumulated Other Comprehensive Income Loss [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xml:lang="en-US" id="id_166787_541739_2_1"> Accumulated Other Comprehensive Income (Loss) [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccumulatedOtherComprehensiveIncomeLossTable" xlink:to="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl" xml:lang="en-US" id="id_166787_500724_1_1"> Accumulated Other Comprehensive Income [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl" xml:lang="en-US" id="id_166787_500724_2_1"> Accumulated Other Comprehensive Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_lbl" xml:lang="en-US" id="id_166787_507666_1_1"> Acquired Finite Lived Intangible Assets [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_lbl" xml:lang="en-US" id="id_166787_507666_2_1"> Acquired Finite-Lived Intangible Assets [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems" xlink:to="us-gaap_AcquiredFiniteLivedIntangibleAssetsLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xml:lang="en-US" id="id_166787_502084_1_1"> Acquired Finite Lived Intangible Assets Weighted Average Useful Life </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_lbl" xml:lang="en-US" id="id_166787_502084_2_1"> Acquired intangible assets, weighted-average useful life </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AcquisitionsNetOfCashAcquiredAndProceedsFromDivestitureAndPurchasesOfIntangibleAndOtherAssets" xlink:label="goog_AcquisitionsNetOfCashAcquiredAndProceedsFromDivestitureAndPurchasesOfIntangibleAndOtherAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AcquisitionsNetOfCashAcquiredAndProceedsFromDivestitureAndPurchasesOfIntangibleAndOtherAssets_lbl" xml:lang="en-US" id="id_166787_601900_3_1"> The cash out flow associated with the acquisitions of businesses, net of the cash acquired and proceeds received from divestiture, and purchases of intangible and other assets. </label>
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<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_AcquisitionsNetOfCashAcquiredAndProceedsFromDivestitureAndPurchasesOfIntangibleAndOtherAssets_lbl" xml:lang="en-US" id="id_166787_601900_8_1"> Acquisitions, net of cash acquired and proceeds received from divestiture, and purchases of intangible and other assets </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AcquisitionsTextBlock_lbl" xml:lang="en-US" id="id_166787_538105_3_1"> Description of completed business combinations during the period including background, timing, and recognized assets and liabilities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AcquisitionsTextBlock_lbl" xml:lang="en-US" id="id_166787_538105_1_1"> Acquisitions [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AcquisitionsTextBlock_lbl" xml:lang="en-US" id="id_166787_538105_2_1"> Acquisitions </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xml:lang="en-US" id="id_166787_500272_1_1"> Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xml:lang="en-US" id="id_166787_500272_2_1"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:to="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_lbl" xml:lang="en-US" id="id_166787_500625_1_1"> Adjustments To Additional Paid In Capital Tax Effect From Share Based Compensation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_lbl" xml:lang="en-US" id="id_166787_500625_2_1"> Stock-based compensation tax benefits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:to="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_502541_1_1"> Adjustments To Reconcile Net Income Loss To Cash Provided By Used In Operating Activities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_502541_2_1"> Adjustments: </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_513288_1_1"> Advertising Costs Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_513288_2_1"> Advertising and Promotional Expenses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingCostsPolicyTextBlock" xlink:to="us-gaap_AdvertisingCostsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_AdvertisingMember" xlink:label="goog_AdvertisingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AdvertisingMember_lbl" xml:lang="en-US" id="id_166787_531525_3_1"> Advertising [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AdvertisingMember_lbl" xml:lang="en-US" id="id_166787_531525_1_1"> Advertising [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_AdvertisingMember_lbl" xml:lang="en-US" id="id_166787_531525_2_1"> Advertising and other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AdvertisingMember" xlink:to="goog_AdvertisingMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdvertisingRevenue" xlink:label="us-gaap_AdvertisingRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdvertisingRevenue_lbl" xml:lang="en-US" id="id_166787_501545_1_1"> Advertising Revenue </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AdvertisingRevenue_lbl" xml:lang="en-US" id="id_166787_501545_2_1"> Advertising revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingRevenue" xlink:to="us-gaap_AdvertisingRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xml:lang="en-US" id="id_166787_511502_1_1"> Allocated Share Based Compensation Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AllocatedShareBasedCompensationExpense_lbl" xml:lang="en-US" id="id_166787_511502_2_1"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllocatedShareBasedCompensationExpense" xlink:to="us-gaap_AllocatedShareBasedCompensationExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsMember" xlink:label="us-gaap_AllowanceForDoubtfulAccountsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AllowanceForDoubtfulAccountsMember_lbl" xml:lang="en-US" id="id_166787_500424_1_1"> Allowance For Doubtful Accounts [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AllowanceForDoubtfulAccountsMember_lbl" xml:lang="en-US" id="id_166787_500424_2_1"> Allowance for Doubtful Accounts and Sales Credits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsMember" xlink:to="us-gaap_AllowanceForDoubtfulAccountsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xml:lang="en-US" id="id_166787_512302_1_1"> Allowance For Doubtful Accounts Receivable Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xml:lang="en-US" id="id_166787_512302_2_1"> Accounts receivable, allowance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_AmendmentFlag" xlink:label="dei_AmendmentFlag"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_AmendmentFlag_lbl" xml:lang="en-US" id="id_166787_497723_1_1"> Amendment Flag </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_AmendmentFlag_lbl" xml:lang="en-US" id="id_166787_497723_2_1"> Amendment Flag </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_AmendmentFlag" xlink:to="dei_AmendmentFlag_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AmortizationOfAcquiredIntangibleAssets" xlink:label="us-gaap_AmortizationOfAcquiredIntangibleAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AmortizationOfAcquiredIntangibleAssets_lbl" xml:lang="en-US" id="id_166787_503904_1_1"> Amortization Of Acquired Intangible Assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AmortizationOfAcquiredIntangibleAssets_lbl" xml:lang="en-US" id="id_166787_503904_2_1"> Amortization expense of acquisition-related intangible assets </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_Assets_lbl" xml:lang="en-US" id="id_166787_507639_1_1"> Assets </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsCurrent_lbl" xml:lang="en-US" id="id_166787_513098_1_1"> Assets Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AssetsCurrent_lbl" xml:lang="en-US" id="id_166787_513098_6_1"> Total current assets </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="us-gaap_AssetsCurrentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xml:lang="en-US" id="id_166787_513511_1_1"> Assets Current [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xml:lang="en-US" id="id_166787_513511_2_1"> Current assets: </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AssetsNoncurrent" xlink:label="us-gaap_AssetsNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsNoncurrent_lbl" xml:lang="en-US" id="id_166787_508534_1_1"> Assets Noncurrent </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AssetsNoncurrent_lbl" xml:lang="en-US" id="id_166787_508534_2_1"> Long-lived assets </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:label="us-gaap_AssetsNoncurrentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xml:lang="en-US" id="id_166787_507192_1_1"> Assets Noncurrent [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xml:lang="en-US" id="id_166787_507192_2_1"> Long-lived assets: </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAggregateLosses2_lbl" xml:lang="en-US" id="id_166787_512326_1_1"> Availableforsale Securities Continuous Unrealized Loss Position 12 Months Or Longer Aggregate Losses 2 </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAggregateLosses2_lbl" xml:lang="en-US" id="id_166787_512326_8_1"> 12 Months or Greater, Unrealized Loss </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses2" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses2"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses2_lbl" xml:lang="en-US" id="id_166787_503882_1_1"> Availableforsale Securities Continuous Unrealized Loss Position Aggregate Losses 2 </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negatedTotal" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionAggregateLosses2_lbl" xml:lang="en-US" id="id_166787_503882_9_1"> Total Unrealized Loss </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_lbl" xml:lang="en-US" id="id_166787_505081_1_1"> Available For Sale Securities Continuous Unrealized Loss Position Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_lbl" xml:lang="en-US" id="id_166787_505081_6_1"> Total Fair Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAggregateLosses2" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAggregateLosses2"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAggregateLosses2_lbl" xml:lang="en-US" id="id_166787_501840_1_1"> Availableforsale Securities Continuous Unrealized Loss Position Less Than 12 Months Aggregate Losses 2 </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_AvailableforsaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAggregateLosses2_lbl" xml:lang="en-US" id="id_166787_501840_8_1"> Less than 12 Months, Unrealized Loss </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_lbl" xml:lang="en-US" id="id_166787_498481_1_1"> Available For Sale Securities Continuous Unrealized Loss Position Less Than Twelve Months Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_lbl" xml:lang="en-US" id="id_166787_498481_2_1"> Less than 12 Months, Fair Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_lbl" xml:lang="en-US" id="id_166787_509950_1_1"> Available For Sale Securities Continuous Unrealized Loss Position Twelve Months Or Longer Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_lbl" xml:lang="en-US" id="id_166787_509950_2_1"> 12 Months or Greater, Fair Value </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesCurrent" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent_lbl" xml:lang="en-US" id="id_166787_506234_1_1"> Available For Sale Securities Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent_lbl" xml:lang="en-US" id="id_166787_506234_2_1"> Marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesCurrent" xlink:to="us-gaap_AvailableForSaleSecuritiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_lbl" xml:lang="en-US" id="id_166787_499978_1_1"> Available For Sale Securities Debt Maturities After Five Through Ten Years Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_lbl" xml:lang="en-US" id="id_166787_499978_2_1"> Due in 5 years through 10 years </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_lbl" xml:lang="en-US" id="id_166787_511684_1_1"> Available For Sale Securities Debt Maturities After One Through Five Years Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_lbl" xml:lang="en-US" id="id_166787_511684_2_1"> Due in 1 year through 5 years </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_lbl" xml:lang="en-US" id="id_166787_510433_1_1"> Available For Sale Securities Debt Maturities After Ten Years Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_lbl" xml:lang="en-US" id="id_166787_510433_2_1"> Due after 10 years </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_lbl" xml:lang="en-US" id="id_166787_499431_1_1"> Available For Sale Securities Debt Maturities Within One Year Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_lbl" xml:lang="en-US" id="id_166787_499431_2_1"> Due in 1 year </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecurities" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecurities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecurities_lbl" xml:lang="en-US" id="id_166787_508929_1_1"> Available For Sale Securities Debt Securities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtSecurities_lbl" xml:lang="en-US" id="id_166787_508929_6_1"> Total </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNet" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNet_lbl" xml:lang="en-US" id="id_166787_509274_1_1"> Available For Sale Securities Gross Realized Gain Loss Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNet_lbl" xml:lang="en-US" id="id_166787_509274_2_1"> Realized gains on available-for-sale investments, net </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_lbl" xml:lang="en-US" id="id_166787_511572_1_1"> Available For Sale Securities Gross Realized Gains </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_lbl" xml:lang="en-US" id="id_166787_511572_2_1"> Gross realized gains on the sale of our marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains" xlink:to="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_lbl" xml:lang="en-US" id="id_166787_501264_1_1"> Available For Sale Securities Gross Realized Losses </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_lbl" xml:lang="en-US" id="id_166787_501264_2_1"> Gross realized losses on the sale of our marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses" xlink:to="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="us-gaap_AwardTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AwardTypeAxis_lbl" xml:lang="en-US" id="id_166787_508454_1_1"> Award Type [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_AwardTypeAxis_lbl" xml:lang="en-US" id="id_166787_508454_2_1"> Award Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AwardTypeAxis" xlink:to="us-gaap_AwardTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="us-gaap_BalanceSheetLocationAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xml:lang="en-US" id="id_166787_497966_1_1"> Balance Sheet Location [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BalanceSheetLocationAxis_lbl" xml:lang="en-US" id="id_166787_497966_2_1"> Balance Sheet Location [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BalanceSheetLocationAxis" xlink:to="us-gaap_BalanceSheetLocationAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="us-gaap_BalanceSheetLocationDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BalanceSheetLocationDomain_lbl" xml:lang="en-US" id="id_166787_509574_1_1"> Balance Sheet Location [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BalanceSheetLocationDomain_lbl" xml:lang="en-US" id="id_166787_509574_2_1"> Balance Sheet Location [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BalanceSheetLocationDomain" xlink:to="us-gaap_BalanceSheetLocationDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BankTimeDepositsMember" xlink:label="us-gaap_BankTimeDepositsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BankTimeDepositsMember_lbl" xml:lang="en-US" id="id_166787_508715_1_1"> Bank Time Deposits [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BankTimeDepositsMember_lbl" xml:lang="en-US" id="id_166787_508715_2_1"> Time deposits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BankTimeDepositsMember" xlink:to="us-gaap_BankTimeDepositsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_BenefitPlanFourZeroOneKTextBlock" xlink:label="goog_BenefitPlanFourZeroOneKTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BenefitPlanFourZeroOneKTextBlock_lbl" xml:lang="en-US" id="id_166787_516221_3_1"> Disclosure of the deferred salary arrangement under Section 401(k) of the Internal Revenue Code. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BenefitPlanFourZeroOneKTextBlock_lbl" xml:lang="en-US" id="id_166787_516221_1_1"> Benefit Plan Four Zero One K [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_BenefitPlanFourZeroOneKTextBlock_lbl" xml:lang="en-US" id="id_166787_516221_2_1"> 401(k) Plans </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_BenefitPlanFourZeroOneKTextBlock" xlink:to="goog_BenefitPlanFourZeroOneKTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BuildingMember" xlink:label="us-gaap_BuildingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BuildingMember_lbl" xml:lang="en-US" id="id_166787_510947_1_1"> Building [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BuildingMember_lbl" xml:lang="en-US" id="id_166787_510947_2_1"> Building </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BuildingMember" xlink:to="us-gaap_BuildingMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_BuildingPurchasesMember" xlink:label="goog_BuildingPurchasesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BuildingPurchasesMember_lbl" xml:lang="en-US" id="id_166787_683013_3_1"> Building Purchases [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BuildingPurchasesMember_lbl" xml:lang="en-US" id="id_166787_683013_1_1"> Building Purchases [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_BuildingPurchasesMember_lbl" xml:lang="en-US" id="id_166787_683013_2_1"> Building Purchases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_BuildingPurchasesMember" xlink:to="goog_BuildingPurchasesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xml:lang="en-US" id="id_166787_503813_1_1"> Business Acquisition Acquiree [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xml:lang="en-US" id="id_166787_503813_2_1"> Business Acquisition, Acquiree [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionAcquireeDomain" xlink:to="us-gaap_BusinessAcquisitionAcquireeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="us-gaap_BusinessAcquisitionAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xml:lang="en-US" id="id_166787_499577_1_1"> Business Acquisition [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xml:lang="en-US" id="id_166787_499577_2_1"> Business Acquisition [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionAxis" xlink:to="us-gaap_BusinessAcquisitionAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice_lbl" xml:lang="en-US" id="id_166787_509028_1_1"> Business Acquisition Cost Of Acquired Entity Purchase Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice_lbl" xml:lang="en-US" id="id_166787_509028_2_1"> Purchase price of acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice" xlink:to="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_lbl" xml:lang="en-US" id="id_166787_509293_1_1"> Business Acquisition Cost Of Acquired Entity Transaction Costs </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_lbl" xml:lang="en-US" id="id_166787_509293_2_1"> Business acquisition, transaction costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts" xlink:to="us-gaap_BusinessAcquisitionCostOfAcquiredEntityTransactionCosts_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="us-gaap_BusinessAcquisitionLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionLineItems_lbl" xml:lang="en-US" id="id_166787_503555_1_1"> Business Acquisition [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionLineItems_lbl" xml:lang="en-US" id="id_166787_503555_2_1"> Business Acquisition [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionLineItems" xlink:to="us-gaap_BusinessAcquisitionLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted" xlink:label="us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_lbl" xml:lang="en-US" id="id_166787_514743_1_1"> Business Acquisition Pro Forma Earnings Per Share Diluted </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_lbl" xml:lang="en-US" id="id_166787_514743_2_1"> Net income per share of Class A and Class B common stock-diluted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted" xlink:to="us-gaap_BusinessAcquisitionProFormaEarningsPerShareDiluted_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_BusinessAcquisitionProFormaInformationTable" xlink:label="goog_BusinessAcquisitionProFormaInformationTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BusinessAcquisitionProFormaInformationTable_lbl" xml:lang="en-US" id="id_166787_541664_3_1"> Business Acquisition, Pro Forma Information [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BusinessAcquisitionProFormaInformationTable_lbl" xml:lang="en-US" id="id_166787_541664_1_1"> Business Acquisition Pro Forma Information [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_BusinessAcquisitionProFormaInformationTable_lbl" xml:lang="en-US" id="id_166787_541664_2_1"> Business Acquisition, Pro Forma Information [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_BusinessAcquisitionProFormaInformationTable" xlink:to="goog_BusinessAcquisitionProFormaInformationTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionProFormaInformationTextBlock" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl" xml:lang="en-US" id="id_166787_504551_1_1"> Business Acquisition Pro Forma Information [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl" xml:lang="en-US" id="id_166787_504551_2_1"> Supplemental Information on Unaudited Pro Forma Basis </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionProFormaInformationTextBlock" xlink:to="us-gaap_BusinessAcquisitionProFormaInformationTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_lbl" xml:lang="en-US" id="id_166787_511217_1_1"> Business Acquisition Purchase Price Allocation Amortizable Intangible Assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_lbl" xml:lang="en-US" id="id_166787_511217_2_1"> Business acquisition, acquired intangible assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredLiabilitiesAssumedNet" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredLiabilitiesAssumedNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredLiabilitiesAssumedNet_lbl" xml:lang="en-US" id="id_166787_501581_1_1"> Business Acquisition Purchase Price Allocation Assets Acquired Liabilities Assumed Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredLiabilitiesAssumedNet_lbl" xml:lang="en-US" id="id_166787_501581_2_1"> Business acquisition, other net assets acquired </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredLiabilitiesAssumedNet" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredLiabilitiesAssumedNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents_lbl" xml:lang="en-US" id="id_166787_498542_1_1"> Business Acquisition Purchase Price Allocation Current Assets Cash And Cash Equivalents </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents_lbl" xml:lang="en-US" id="id_166787_498542_2_1"> Business acquisition, cash acquired </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationCurrentAssetsCashAndCashEquivalents_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_lbl" xml:lang="en-US" id="id_166787_504032_1_1"> Business Acquisition Purchase Price Allocation Goodwill Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_lbl" xml:lang="en-US" id="id_166787_504032_2_1"> Business acquisition, goodwill </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_lbl" xml:lang="en-US" id="id_166787_511208_1_1"> Business Acquisition Purchase Price Allocation Goodwill Expected Tax Deductible Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_lbl" xml:lang="en-US" id="id_166787_511208_2_1"> Amount of goodwill expected to be deductible for tax purposes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_lbl" xml:lang="en-US" id="id_166787_510796_1_1"> Business Acquisition Purchase Price Allocation Liabilities Assumed </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_lbl" xml:lang="en-US" id="id_166787_510796_2_1"> Business acquisition, net liabilities assumed </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_lbl"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionSharePrice_lbl" xml:lang="en-US" id="id_166787_499037_1_1"> Business Acquisition Share Price </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xml:lang="en-US" id="id_166787_512403_1_1"> Business Acquisitions Pro Forma Net Income Loss </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionsProFormaNetIncomeLoss_lbl" xml:lang="en-US" id="id_166787_512403_2_1"> Net income </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionsProFormaRevenue" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue_lbl" xml:lang="en-US" id="id_166787_501428_1_1"> Business Acquisitions Pro Forma Revenue </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessAcquisitionsProFormaRevenue_lbl" xml:lang="en-US" id="id_166787_501428_2_1"> Revenues </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_BusinessAcquisitionStockOptionsAndRestrictedStockUnitsAssumed" xlink:label="goog_BusinessAcquisitionStockOptionsAndRestrictedStockUnitsAssumed"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BusinessAcquisitionStockOptionsAndRestrictedStockUnitsAssumed_lbl" xml:lang="en-US" id="id_166787_525203_3_1"> Business Acquisition, Stock Options and Restricted Stock Units Assumed </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BusinessAcquisitionStockOptionsAndRestrictedStockUnitsAssumed_lbl" xml:lang="en-US" id="id_166787_525203_1_1"> Business Acquisition Stock Options And Restricted Stock Units Assumed </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_BusinessAcquisitionStockOptionsAndRestrictedStockUnitsAssumed_lbl" xml:lang="en-US" id="id_166787_525203_2_1"> Business acquisition, unvested Motorola stock options and restricted stock units assumed </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessCombinationsPolicy" xlink:label="us-gaap_BusinessCombinationsPolicy"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessCombinationsPolicy_lbl" xml:lang="en-US" id="id_166787_498177_1_1"> Business Combinations Policy </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessCombinationsPolicy_lbl" xml:lang="en-US" id="id_166787_498177_2_1"> Business Combinations </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessDescriptionAndAccountingPoliciesTextBlock" xlink:label="us-gaap_BusinessDescriptionAndAccountingPoliciesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessDescriptionAndAccountingPoliciesTextBlock_lbl" xml:lang="en-US" id="id_166787_505477_1_1"> Business Description And Accounting Policies [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_BusinessDescriptionAndAccountingPoliciesTextBlock_lbl" xml:lang="en-US" id="id_166787_505477_2_1"> Google Inc. and Summary of Significant Accounting Policies </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CapitalClassCMember" xlink:label="goog_CapitalClassCMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalClassCMember_lbl" xml:lang="en-US" id="id_166787_545943_3_1"> Capital Class C [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalClassCMember_lbl" xml:lang="en-US" id="id_166787_545943_1_1"> Capital Class C [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CapitalClassCMember_lbl" xml:lang="en-US" id="id_166787_545943_2_1"> Class C Capital Stock </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CapitalLossCarryforwards" xlink:label="goog_CapitalLossCarryforwards"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalLossCarryforwards_lbl" xml:lang="en-US" id="id_166787_523047_3_1"> The sum of capital loss carryforwards, before tax effects, available to reduce future taxable income under enacted tax laws. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalLossCarryforwards_lbl" xml:lang="en-US" id="id_166787_523047_1_1"> Capital Loss Carryforwards </label>
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<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalLossCarryforwards" xlink:to="goog_CapitalLossCarryforwards_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CapitalStockParOrStatedValuePerShare" xlink:label="goog_CapitalStockParOrStatedValuePerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_601873_3_1"> Face amount or stated value of capital stock per share. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_601873_1_1"> Capital Stock Par Or Stated Value Per Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CapitalStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_601873_2_1"> Capital stock, par value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_CapitalStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_601873_12_1"> Capital stock, par value per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalStockParOrStatedValuePerShare" xlink:to="goog_CapitalStockParOrStatedValuePerShare_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CapitalStockSharesAuthorized" xlink:label="goog_CapitalStockSharesAuthorized"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_601874_3_1"> Maximum number of capital shares permitted to be issued by an entity's charter and bylaws. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_601874_1_1"> Capital Stock Shares Authorized </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CapitalStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_601874_2_1"> Capital stock, shares authorized </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalStockSharesAuthorized" xlink:to="goog_CapitalStockSharesAuthorized_lbl"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_601875_3_1"> Total number of capital shares issued. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_601875_1_1"> Capital Stock Shares Issued </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CapitalStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_601875_2_1"> Capital stock, shares issued </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalStockSharesIssued" xlink:to="goog_CapitalStockSharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CapitalStockSharesOutstanding" xlink:label="goog_CapitalStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_601876_3_1"> Total number of capital shares outstanding. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_601876_1_1"> Capital Stock Shares Outstanding </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CapitalStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_601876_2_1"> Capital stock, shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalStockSharesOutstanding" xlink:to="goog_CapitalStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CapitalStockValue" xlink:label="goog_CapitalStockValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalStockValue_lbl" xml:lang="en-US" id="id_166787_601877_3_1"> Aggregate par or stated value of issued capital stock. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalStockValue_lbl" xml:lang="en-US" id="id_166787_601877_1_1"> Capital Stock Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CapitalStockValue_lbl" xml:lang="en-US" id="id_166787_601877_2_1"> Class C capital stock, $0.001 par value per share, 3,000,000 shares authorized; no shares issued and outstanding </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538702_3_1"> A description of a company's cash and cash equivalents and marketable securities accounting policy. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538702_1_1"> Cash And Cash Equivalents And Marketable Securities Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538702_2_1"> Cash, Cash Equivalents, and Marketable Securities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US" id="id_166787_510062_1_1"> Cash And Cash Equivalents At Carrying Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US" id="id_166787_510062_4_1"> Cash and cash equivalents at end of year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US" id="id_166787_510062_5_1"> Cash and cash equivalents at beginning of year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US" id="id_166787_510062_2_1"> Cash and Cash Equivalents </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_lbl" xml:lang="en-US" id="id_166787_505888_1_1"> Cash And Cash Equivalents Period Increase Decrease </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_lbl" xml:lang="en-US" id="id_166787_505888_6_1"> Net increase (decrease) in cash and cash equivalents </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCashEquivalentsAndMarketableSecuritiesLineItems" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl" xml:lang="en-US" id="id_166787_518605_3_1"> Cash, cash equivalents and marketable securities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl" xml:lang="en-US" id="id_166787_518605_1_1"> Cash Cash Equivalents And Marketable Securities [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl" xml:lang="en-US" id="id_166787_518605_2_1"> Cash, cash equivalents and marketable securities [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems" xlink:to="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCashEquivalentsAndMarketableSecuritiesTable" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl" xml:lang="en-US" id="id_166787_541666_3_1"> Cash, cash equivalents and marketable securities [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl" xml:lang="en-US" id="id_166787_541666_1_1"> Cash Cash Equivalents And Marketable Securities [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl" xml:lang="en-US" id="id_166787_541666_2_1"> Cash, cash equivalents and marketable securities [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsAndMarketableSecuritiesTable" xlink:to="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashCashEquivalentsAndShortTermInvestments" xlink:label="us-gaap_CashCashEquivalentsAndShortTermInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashCashEquivalentsAndShortTermInvestments_lbl" xml:lang="en-US" id="id_166787_503243_1_1"> Cash Cash Equivalents And Short Term Investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CashCashEquivalentsAndShortTermInvestments_lbl" xml:lang="en-US" id="id_166787_503243_6_1"> Total cash, cash equivalents, and marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashCashEquivalentsAndShortTermInvestments" xlink:to="us-gaap_CashCashEquivalentsAndShortTermInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCashEquivalentsAndShortTermInvestmentsAmortizedCost" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsAmortizedCost"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsAmortizedCost_lbl" xml:lang="en-US" id="id_166787_631021_3_1"> Cash Cash Equivalents And Short Term Investments Amortized Cost </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsAmortizedCost_lbl" xml:lang="en-US" id="id_166787_631021_1_1"> Cash Cash Equivalents And Short Term Investments Amortized Cost </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsAmortizedCost_lbl" xml:lang="en-US" id="id_166787_631021_2_1"> Adjusted Cost </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains_lbl" xml:lang="en-US" id="id_166787_631023_3_1"> Cash Cash Equivalents And Short Term Investments Unrealized Gains </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains_lbl" xml:lang="en-US" id="id_166787_631023_1_1"> Cash Cash Equivalents And Short Term Investments Unrealized Gains </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains_lbl" xml:lang="en-US" id="id_166787_631023_2_1"> Gross Unrealized Gains </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains" xlink:to="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedGains_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses_lbl" xml:lang="en-US" id="id_166787_631024_3_1"> Cash Cash Equivalents And Short Term Investments Unrealized Losses </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses_lbl" xml:lang="en-US" id="id_166787_631024_1_1"> Cash Cash Equivalents And Short Term Investments Unrealized Losses </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses_lbl" xml:lang="en-US" id="id_166787_631024_8_1"> Gross Unrealized Losses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses" xlink:to="goog_CashCashEquivalentsAndShortTermInvestmentsUnrealizedLosses_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCollateralReceivedFromDerivativeFinancialInstruments" xlink:label="goog_CashCollateralReceivedFromDerivativeFinancialInstruments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCollateralReceivedFromDerivativeFinancialInstruments_lbl" xml:lang="en-US" id="id_166787_683015_3_1"> Cash collateral received from derivative financial instruments. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCollateralReceivedFromDerivativeFinancialInstruments_lbl" xml:lang="en-US" id="id_166787_683015_1_1"> Cash Collateral Received From Derivative Financial Instruments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashCollateralReceivedFromDerivativeFinancialInstruments_lbl" xml:lang="en-US" id="id_166787_683015_2_1"> Cash collateral received from derivative financial instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCollateralReceivedFromDerivativeFinancialInstruments" xlink:to="goog_CashCollateralReceivedFromDerivativeFinancialInstruments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashCollateralReceivedFromReturnedFromSecuritiesLending" xlink:label="goog_CashCollateralReceivedFromReturnedFromSecuritiesLending"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCollateralReceivedFromReturnedFromSecuritiesLending_lbl" xml:lang="en-US" id="id_166787_524124_3_1"> Cash collateral received or returned from securities lending. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCollateralReceivedFromReturnedFromSecuritiesLending_lbl" xml:lang="en-US" id="id_166787_524124_1_1"> Cash Collateral Received From Returned From Securities Lending </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashCollateralReceivedFromReturnedFromSecuritiesLending_lbl" xml:lang="en-US" id="id_166787_524124_2_1"> Cash collateral related to securities lending </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCollateralReceivedFromReturnedFromSecuritiesLending" xlink:to="goog_CashCollateralReceivedFromReturnedFromSecuritiesLending_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashFlowHedgingMember" xlink:label="us-gaap_CashFlowHedgingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashFlowHedgingMember_lbl" xml:lang="en-US" id="id_166787_498888_1_1"> Cash Flow Hedging [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CashFlowHedgingMember_lbl" xml:lang="en-US" id="id_166787_498888_2_1"> Cash Flow Hedging Relationship </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashFlowHedgingMember" xlink:to="us-gaap_CashFlowHedgingMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl" xml:lang="en-US" id="id_166787_504485_1_1"> Cash Flow Noncash Investing And Financing Activities Disclosure [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl" xml:lang="en-US" id="id_166787_504485_2_1"> Non-cash financing activity: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract" xlink:to="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashMember" xlink:label="us-gaap_CashMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashMember_lbl" xml:lang="en-US" id="id_166787_501039_1_1"> Cash [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CashMember_lbl" xml:lang="en-US" id="id_166787_501039_2_1"> Cash </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashMember" xlink:to="us-gaap_CashMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CashSeveranceAndRelatedCashRestructuringCostsMember" xlink:label="goog_CashSeveranceAndRelatedCashRestructuringCostsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashSeveranceAndRelatedCashRestructuringCostsMember_lbl" xml:lang="en-US" id="id_166787_533111_3_1"> Cash Severance and Related Cash Restructuring Costs [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashSeveranceAndRelatedCashRestructuringCostsMember_lbl" xml:lang="en-US" id="id_166787_533111_1_1"> Cash Severance And Related Cash Restructuring Costs [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CashSeveranceAndRelatedCashRestructuringCostsMember_lbl" xml:lang="en-US" id="id_166787_533111_2_1"> Cash Severance and Related Cash Restructuring Costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashSeveranceAndRelatedCashRestructuringCostsMember" xlink:to="goog_CashSeveranceAndRelatedCashRestructuringCostsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ChangeInUnrealizedGainLossOnForeignCurrencyFairValueHedgingInstruments1" xlink:label="us-gaap_ChangeInUnrealizedGainLossOnForeignCurrencyFairValueHedgingInstruments1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ChangeInUnrealizedGainLossOnForeignCurrencyFairValueHedgingInstruments1_lbl" xml:lang="en-US" id="id_166787_508403_1_1"> Change In Unrealized Gain Loss On Foreign Currency Fair Value Hedging Instruments 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ChangeInUnrealizedGainLossOnForeignCurrencyFairValueHedgingInstruments1_lbl" xml:lang="en-US" id="id_166787_508403_2_1"> Foreign exchange contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ChangeInUnrealizedGainLossOnForeignCurrencyFairValueHedgingInstruments1" xlink:to="us-gaap_ChangeInUnrealizedGainLossOnForeignCurrencyFairValueHedgingInstruments1_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ChangeInUnrealizedGainLossOnHedgedItemInForeignCurrencyFairValueHedge1" xlink:label="us-gaap_ChangeInUnrealizedGainLossOnHedgedItemInForeignCurrencyFairValueHedge1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ChangeInUnrealizedGainLossOnHedgedItemInForeignCurrencyFairValueHedge1_lbl" xml:lang="en-US" id="id_166787_510334_1_1"> Change In Unrealized Gain Loss On Hedged Item In Foreign Currency Fair Value Hedge 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ChangeInUnrealizedGainLossOnHedgedItemInForeignCurrencyFairValueHedge1_lbl" xml:lang="en-US" id="id_166787_510334_2_1"> Hedged item </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ChangeInUnrealizedGainLossOnHedgedItemInForeignCurrencyFairValueHedge1" xlink:to="us-gaap_ChangeInUnrealizedGainLossOnHedgedItemInForeignCurrencyFairValueHedge1_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ChargeRelatedToResolutionOfInvestigation" xlink:label="goog_ChargeRelatedToResolutionOfInvestigation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ChargeRelatedToResolutionOfInvestigation_lbl" xml:lang="en-US" id="id_166787_525380_3_1"> Charge related to the resolution of an investigation. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ChargeRelatedToResolutionOfInvestigation_lbl" xml:lang="en-US" id="id_166787_525380_1_1"> Charge Related To Resolution Of Investigation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ChargeRelatedToResolutionOfInvestigation_lbl" xml:lang="en-US" id="id_166787_525380_2_1"> Charge related to the resolution of Department of Justice investigation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ChargeRelatedToResolutionOfInvestigation" xlink:to="goog_ChargeRelatedToResolutionOfInvestigation_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="us-gaap_ClassOfStockDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ClassOfStockDomain_lbl" xml:lang="en-US" id="id_166787_508615_1_1"> Class Of Stock [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ClassOfStockDomain_lbl" xml:lang="en-US" id="id_166787_508615_2_1"> Class of Stock [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ClassOfStockDomain" xlink:to="us-gaap_ClassOfStockDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ClearwireCorporationMember" xlink:label="goog_ClearwireCorporationMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ClearwireCorporationMember_lbl" xml:lang="en-US" id="id_166787_533113_3_1"> Clearwire Corporation [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ClearwireCorporationMember_lbl" xml:lang="en-US" id="id_166787_533113_1_1"> Clearwire Corporation [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ClearwireCorporationMember_lbl" xml:lang="en-US" id="id_166787_533113_2_1"> Clearwire Corporation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ClearwireCorporationMember" xlink:to="goog_ClearwireCorporationMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CommercialPaperFinancingCreditFacilityMember" xlink:label="goog_CommercialPaperFinancingCreditFacilityMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommercialPaperFinancingCreditFacilityMember_lbl" xml:lang="en-US" id="id_166787_659057_3_1"> Commercial Paper Financing Credit Facility [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommercialPaperFinancingCreditFacilityMember_lbl" xml:lang="en-US" id="id_166787_659057_1_1"> Commercial Paper Financing Credit Facility [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CommercialPaperFinancingCreditFacilityMember_lbl" xml:lang="en-US" id="id_166787_659057_2_1"> Commercial Paper Financing Credit Facility </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommercialPaperFinancingCreditFacilityMember" xlink:to="goog_CommercialPaperFinancingCreditFacilityMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:label="us-gaap_CommitmentsAndContingencies"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommitmentsAndContingencies_lbl" xml:lang="en-US" id="id_166787_501924_1_1"> Commitments And Contingencies </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommitmentsAndContingencies_lbl" xml:lang="en-US" id="id_166787_501924_2_1"> Commitments and contingencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingencies" xlink:to="us-gaap_CommitmentsAndContingencies_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CommitmentsAndContingenciesDisclosureLineItems" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518744_3_1"> Commitments and Contingencies Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518744_1_1"> Commitments And Contingencies Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518744_2_1"> Commitments and Contingencies Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommitmentsAndContingenciesDisclosureLineItems" xlink:to="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CommitmentsAndContingenciesDisclosureTable" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541670_3_1"> Commitments and Contingencies Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541670_1_1"> Commitments And Contingencies Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541670_2_1"> Commitments and Contingencies Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommitmentsAndContingenciesDisclosureTable" xlink:to="goog_CommitmentsAndContingenciesDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_512236_1_1"> Commitments And Contingencies Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_512236_2_1"> Commitments and Contingencies </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonClassAMember" xlink:label="us-gaap_CommonClassAMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonClassAMember_lbl" xml:lang="en-US" id="id_166787_505775_1_1"> Common Class A [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonClassAMember_lbl" xml:lang="en-US" id="id_166787_505775_2_1"> Class A Common Stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonClassAMember" xlink:to="us-gaap_CommonClassAMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonClassBMember" xlink:label="us-gaap_CommonClassBMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonClassBMember_lbl" xml:lang="en-US" id="id_166787_504154_1_1"> Common Class B [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonClassBMember_lbl" xml:lang="en-US" id="id_166787_504154_2_1"> Class B Common Stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonClassBMember" xlink:to="us-gaap_CommonClassBMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xml:lang="en-US" id="id_166787_511057_1_1"> Common Stock Capital Shares Reserved For Future Issuance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xml:lang="en-US" id="id_166787_511057_2_1"> Stock Plans, shares of common stock reserved for future issuance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:to="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockIncludingAdditionalPaidInCapital" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapital"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapital_lbl" xml:lang="en-US" id="id_166787_512620_1_1"> Common Stock Including Additional Paid In Capital </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapital_lbl" xml:lang="en-US" id="id_166787_512620_2_1"> Class A and Class B common stock and additional paid-in capital, $0.001 par value per share: 9,000,000 shares authorized (Class A 6,000,000, Class B 3,000,000) and 12,000,000 shares authorized (Class A 9,000,000, Class B 3,000,000); 324,895 (Class A 257,553, Class B 67,342) and par value of $325 (Class A $258, Class B $67) and 329,979 (Class A 267,448, Class B 62,531) and par value of $330 (Class A $267, Class B $63) shares issued and outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockIncludingAdditionalPaidInCapital" xlink:to="us-gaap_CommonStockIncludingAdditionalPaidInCapital_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_lbl" xml:lang="en-US" id="id_166787_511144_1_1"> Common Stock Including Additional Paid In Capital [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_lbl" xml:lang="en-US" id="id_166787_511144_2_1"> Class A and Class B Common Stock and Additional Paid-In Capital </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember" xlink:to="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_512817_1_1"> Common Stock Par Or Stated Value Per Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_512817_2_1"> Class A and Class B common stock, par value per share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_512817_12_1"> Common stock, Par value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockParOrStatedValuePerShare" xlink:to="us-gaap_CommonStockParOrStatedValuePerShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="us-gaap_CommonStockSharesAuthorized"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_502587_1_1"> Common Stock Shares Authorized </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_502587_2_1"> Common stock, shares authorized </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesAuthorized" xlink:to="us-gaap_CommonStockSharesAuthorized_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="us-gaap_CommonStockSharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_510226_1_1"> Common Stock Shares Issued </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_510226_2_1"> Common stock, shares issued </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesIssued" xlink:to="us-gaap_CommonStockSharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="us-gaap_CommonStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_504150_1_1"> Common Stock Shares Outstanding </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_504150_2_1"> Common stock, shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesOutstanding" xlink:to="us-gaap_CommonStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommonStockValue" xlink:label="us-gaap_CommonStockValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockValue_lbl" xml:lang="en-US" id="id_166787_512456_1_1"> Common Stock Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CommonStockValue_lbl" xml:lang="en-US" id="id_166787_512456_2_1"> Common stock, par value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockValue" xlink:to="us-gaap_CommonStockValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_CommonStockVotesPerShare" xlink:label="goog_CommonStockVotesPerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommonStockVotesPerShare_lbl" xml:lang="en-US" id="id_166787_519262_3_1"> Common Stock, Votes per share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommonStockVotesPerShare_lbl" xml:lang="en-US" id="id_166787_519262_1_1"> Common Stock Votes Per Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_CommonStockVotesPerShare_lbl" xml:lang="en-US" id="id_166787_519262_2_1"> Common stock, entitled votes per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommonStockVotesPerShare" xlink:to="goog_CommonStockVotesPerShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComponentOfOtherIncomeNonoperatingLineItems" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems_lbl" xml:lang="en-US" id="id_166787_509090_1_1"> Component Of Other Income Nonoperating [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems_lbl" xml:lang="en-US" id="id_166787_509090_2_1"> Component of Other Income, Nonoperating [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems" xlink:to="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComponentOfOtherIncomeNonoperatingTable" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingTable_lbl" xml:lang="en-US" id="id_166787_507997_1_1"> Component Of Other Income Nonoperating [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingTable_lbl" xml:lang="en-US" id="id_166787_507997_2_1"> Component of Other Income, Nonoperating [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentOfOtherIncomeNonoperatingTable" xlink:to="us-gaap_ComponentOfOtherIncomeNonoperatingTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComponentOfOtherOperatingCostAndExpenseGeneralAxis" xlink:label="us-gaap_ComponentOfOtherOperatingCostAndExpenseGeneralAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComponentOfOtherOperatingCostAndExpenseGeneralAxis_lbl" xml:lang="en-US" id="id_166787_504232_1_1"> Component Of Other Operating Cost And Expense General [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ComponentOfOtherOperatingCostAndExpenseGeneralAxis_lbl" xml:lang="en-US" id="id_166787_504232_2_1"> Component of Other Operating Cost and Expense [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentOfOtherOperatingCostAndExpenseGeneralAxis" xlink:to="us-gaap_ComponentOfOtherOperatingCostAndExpenseGeneralAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComponentOfOtherOperatingCostAndExpenseNameDomain" xlink:label="us-gaap_ComponentOfOtherOperatingCostAndExpenseNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComponentOfOtherOperatingCostAndExpenseNameDomain_lbl" xml:lang="en-US" id="id_166787_500517_1_1"> Component Of Other Operating Cost And Expense Name [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ComponentOfOtherOperatingCostAndExpenseNameDomain_lbl" xml:lang="en-US" id="id_166787_500517_2_1"> Component of Other Operating Cost and Expense, Name [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentOfOtherOperatingCostAndExpenseNameDomain" xlink:to="us-gaap_ComponentOfOtherOperatingCostAndExpenseNameDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xml:lang="en-US" id="id_166787_500373_1_1"> Comprehensive Income Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xml:lang="en-US" id="id_166787_500373_6_1"> Comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNetOfTax" xlink:to="us-gaap_ComprehensiveIncomeNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ConcentrationRiskCreditRisk" xlink:label="us-gaap_ConcentrationRiskCreditRisk"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConcentrationRiskCreditRisk_lbl" xml:lang="en-US" id="id_166787_503397_1_1"> Concentration Risk Credit Risk </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ConcentrationRiskCreditRisk_lbl" xml:lang="en-US" id="id_166787_503397_2_1"> Certain Risks and Concentrations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskCreditRisk" xlink:to="us-gaap_ConcentrationRiskCreditRisk_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="us-gaap_ConsolidationPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_510597_1_1"> Consolidation Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_510597_2_1"> Basis of Consolidation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConsolidationPolicyTextBlock" xlink:to="us-gaap_ConsolidationPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ConstructionInProgressGross" xlink:label="us-gaap_ConstructionInProgressGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xml:lang="en-US" id="id_166787_502067_1_1"> Construction In Progress Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xml:lang="en-US" id="id_166787_502067_2_1"> Construction in progress </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConstructionInProgressGross" xlink:to="us-gaap_ConstructionInProgressGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue" xlink:label="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue_lbl" xml:lang="en-US" id="id_166787_507276_1_1"> Convertible Preferred Stock Nonredeemable Or Redeemable Issuer Option Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue_lbl" xml:lang="en-US" id="id_166787_507276_2_1"> Convertible preferred stock, $0.001 par value per share, 100,000 shares authorized; no shares issued and outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue" xlink:to="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CorporateDebtSecuritiesMember" xlink:label="us-gaap_CorporateDebtSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CorporateDebtSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_504111_1_1"> Corporate Debt Securities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CorporateDebtSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_504111_2_1"> Corporate debt securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CorporateDebtSecuritiesMember" xlink:to="us-gaap_CorporateDebtSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostOfRevenue" xlink:label="us-gaap_CostOfRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostOfRevenue_lbl" xml:lang="en-US" id="id_166787_508522_1_1"> Cost Of Revenue </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CostOfRevenue_lbl" xml:lang="en-US" id="id_166787_508522_2_1"> Cost of revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfRevenue" xlink:to="us-gaap_CostOfRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostOfSalesMember" xlink:label="us-gaap_CostOfSalesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostOfSalesMember_lbl" xml:lang="en-US" id="id_166787_500840_1_1"> Cost Of Sales [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CostOfSalesMember_lbl" xml:lang="en-US" id="id_166787_500840_2_1"> Cost of Revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfSalesMember" xlink:to="us-gaap_CostOfSalesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostOfSalesPolicyTextBlock" xlink:label="us-gaap_CostOfSalesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostOfSalesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_503983_1_1"> Cost Of Sales Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CostOfSalesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_503983_2_1"> Cost of Revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfSalesPolicyTextBlock" xlink:to="us-gaap_CostOfSalesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="us-gaap_CostsAndExpenses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostsAndExpenses_lbl" xml:lang="en-US" id="id_166787_498134_1_1"> Costs And Expenses </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CostsAndExpenses_lbl" xml:lang="en-US" id="id_166787_498134_2_1"> Total costs and expenses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostsAndExpenses" xlink:to="us-gaap_CostsAndExpenses_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostsAndExpensesAbstract" xlink:label="us-gaap_CostsAndExpensesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xml:lang="en-US" id="id_166787_498850_1_1"> Costs And Expenses [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xml:lang="en-US" id="id_166787_498850_2_1"> Costs and expenses: </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_503551_1_1"> Current Federal Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_503551_2_1"> Federal </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="dei_CurrentFiscalYearEndDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xml:lang="en-US" id="id_166787_497832_1_1"> Current Fiscal Year End Date </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xml:lang="en-US" id="id_166787_497832_2_1"> Current Fiscal Year End Date </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CurrentForeignTaxExpenseBenefit" xlink:label="us-gaap_CurrentForeignTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentForeignTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_511395_1_1"> Current Foreign Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CurrentForeignTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_511395_2_1"> Foreign </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_500498_1_1"> Current Income Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_500498_6_1"> Total </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefitAbstract" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract_lbl" xml:lang="en-US" id="id_166787_505228_1_1"> Current Income Tax Expense Benefit [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract_lbl" xml:lang="en-US" id="id_166787_505228_2_1"> Current: </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_510341_1_1"> Current State And Local Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_510341_2_1"> State </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:to="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CustomerRelationshipsMember" xlink:label="us-gaap_CustomerRelationshipsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CustomerRelationshipsMember_lbl" xml:lang="en-US" id="id_166787_513385_1_1"> Customer Relationships [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_CustomerRelationshipsMember_lbl" xml:lang="en-US" id="id_166787_513385_2_1"> Customer relationships </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CustomerRelationshipsMember" xlink:to="us-gaap_CustomerRelationshipsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="us-gaap_DebtDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_511836_1_1"> Debt Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_511836_2_1"> Debt </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="us-gaap_DebtInstrumentAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentAxis_lbl" xml:lang="en-US" id="id_166787_503845_1_1"> Debt Instrument [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentAxis_lbl" xml:lang="en-US" id="id_166787_503845_2_1"> Debt Instrument [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentAxis" xlink:to="us-gaap_DebtInstrumentAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="us-gaap_DebtInstrumentFaceAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xml:lang="en-US" id="id_166787_501055_1_1"> Debt Instrument Face Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xml:lang="en-US" id="id_166787_501055_2_1"> Debt instrument, face amount </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentInterestRateEffectivePercentage" xlink:label="us-gaap_DebtInstrumentInterestRateEffectivePercentage"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentInterestRateEffectivePercentage_lbl" xml:lang="en-US" id="id_166787_502397_1_1"> Debt Instrument Interest Rate Effective Percentage </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentInterestRateEffectivePercentage_lbl" xml:lang="en-US" id="id_166787_502397_2_1"> Effective interest rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentInterestRateEffectivePercentage" xlink:to="us-gaap_DebtInstrumentInterestRateEffectivePercentage_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xml:lang="en-US" id="id_166787_500674_1_1"> Debt Instrument Interest Rate Stated Percentage </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xml:lang="en-US" id="id_166787_500674_2_1"> Long-term debt, interest rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xml:lang="en-US" id="id_166787_500674_12_1"> Secured promissory note, interest rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:to="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="us-gaap_DebtInstrumentLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentLineItems_lbl" xml:lang="en-US" id="id_166787_508163_1_1"> Debt Instrument [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentLineItems_lbl" xml:lang="en-US" id="id_166787_508163_2_1"> Debt Instrument [Line Items] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentMaturityDate" xlink:label="us-gaap_DebtInstrumentMaturityDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xml:lang="en-US" id="id_166787_503748_1_1"> Debt Instrument Maturity Date </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentMaturityDate_lbl" xml:lang="en-US" id="id_166787_503748_2_1"> Long-term debt, maturity date </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="us-gaap_DebtInstrumentNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentNameDomain_lbl" xml:lang="en-US" id="id_166787_499147_1_1"> Debt Instrument Name [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentNameDomain_lbl" xml:lang="en-US" id="id_166787_499147_2_1"> Debt Instrument, Name [Domain] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="us-gaap_DebtInstrumentTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentTable_lbl" xml:lang="en-US" id="id_166787_498094_1_1"> Debt Instrument [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DebtInstrumentTable_lbl" xml:lang="en-US" id="id_166787_498094_2_1"> Schedule of Long-term Debt Instruments [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscount" xlink:label="us-gaap_DebtInstrumentUnamortizedDiscount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentUnamortizedDiscount_lbl" xml:lang="en-US" id="id_166787_503320_1_1"> Debt Instrument Unamortized Discount </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_DebtInstrumentUnamortizedDiscount_lbl" xml:lang="en-US" id="id_166787_503320_8_1"> Unamortized discount for the Notes above </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution" xlink:label="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution_lbl" xml:lang="en-US" id="id_166787_500811_1_1"> Deferred Compensation Arrangement With Individual Employer Contribution </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution_lbl" xml:lang="en-US" id="id_166787_500811_2_1"> 401(k) Savings Plan employer contribution </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredFederalIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_502225_1_1"> Deferred Federal Income Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_502225_2_1"> Federal </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredForeignIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredForeignIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredForeignIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_512745_1_1"> Deferred Foreign Income Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DeferredForeignIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_512745_2_1"> Foreign </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_512538_1_1"> Deferred Income Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_512538_2_1"> Deferred income taxes </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefitAbstract" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract_lbl" xml:lang="en-US" id="id_166787_506618_1_1"> Deferred Income Tax Expense Benefit [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract_lbl" xml:lang="en-US" id="id_166787_506618_2_1"> Deferred: </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="us-gaap_DeferredRevenueCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredRevenueCurrent_lbl" xml:lang="en-US" id="id_166787_506610_1_1"> Deferred Revenue Current </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DerivativeLiabilitiesAbstract_lbl" xml:lang="en-US" id="id_166787_510380_2_1"> Derivative Liabilities: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeLiabilitiesAbstract" xlink:to="us-gaap_DerivativeLiabilitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DerivativesFairValueLineItems" xlink:label="us-gaap_DerivativesFairValueLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativesFairValueLineItems_lbl" xml:lang="en-US" id="id_166787_510033_1_1"> Derivatives Fair Value [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DerivativesFairValueLineItems_lbl" xml:lang="en-US" id="id_166787_510033_2_1"> Derivatives, Fair Value [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativesFairValueLineItems" xlink:to="us-gaap_DerivativesFairValueLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DesignatedAsHedgingInstrumentMember" xlink:label="us-gaap_DesignatedAsHedgingInstrumentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DesignatedAsHedgingInstrumentMember_lbl" xml:lang="en-US" id="id_166787_508098_1_1"> Designated As Hedging Instrument [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DesignatedAsHedgingInstrumentMember_lbl" xml:lang="en-US" id="id_166787_508098_2_1"> Derivatives designated as hedging instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DesignatedAsHedgingInstrumentMember" xlink:to="us-gaap_DesignatedAsHedgingInstrumentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract" xlink:label="goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract_lbl" xml:lang="en-US" id="id_166787_683044_3_1"> Disclosure - Acquisition-Related Intangible Assets that are being Amortized [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract_lbl" xml:lang="en-US" id="id_166787_683044_1_1"> Disclosure Acquisition Related Intangible Assets That Are Being Amortized [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract_lbl" xml:lang="en-US" id="id_166787_683044_2_1"> Disclosure - Acquisition-Related Intangible Assets that are being Amortized [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract" xlink:to="goog_DisclosureAcquisitionRelatedIntangibleAssetsThatAreBeingAmortizedAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureAcquisitionsAdditionalInformationAbstract" xlink:label="goog_DisclosureAcquisitionsAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureAcquisitionsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_615625_3_1"> Disclosure Acquisitions Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureAcquisitionsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_615625_1_1"> Disclosure Acquisitions Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureAcquisitionsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_615625_2_1"> Disclosure Acquisitions Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureAcquisitionsAdditionalInformationAbstract" xlink:to="goog_DisclosureAcquisitionsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract" xlink:label="goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract_lbl" xml:lang="en-US" id="id_166787_683045_3_1"> Disclosure - Additional Information Regarding Outstanding Exercisable and Vested and Exercisable Stock Options [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract_lbl" xml:lang="en-US" id="id_166787_683045_1_1"> Disclosure Additional Information Regarding Outstanding Exercisable And Vested And Exercisable Stock Options [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract_lbl" xml:lang="en-US" id="id_166787_683045_2_1"> Disclosure - Additional Information Regarding Outstanding Exercisable and Vested and Exercisable Stock Options [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract" xlink:to="goog_DisclosureAdditionalInformationRegardingOutstandingExercisableAndVestedAndExercisableStockOptionsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract_lbl" xml:lang="en-US" id="id_166787_683046_3_1"> Disclosure - Cash Cash Equivalents And Marketable Securities Measured At Adjusted Cost Gross unrealized Gains Gross Unrealized Losses And Fair Value By Significant Investment Categories [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract_lbl" xml:lang="en-US" id="id_166787_683046_1_1"> Disclosure Cash Cash Equivalents And Marketable Securities Measured At Adjusted Cost Gross Unrealized Gains Gross Unrealized Losses And Fair Value By Significant Investment Categories [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract_lbl" xml:lang="en-US" id="id_166787_683046_2_1"> Disclosure - Cash Cash Equivalents And Marketable Securities Measured At Adjusted Cost Gross unrealized Gains Gross Unrealized Losses And Fair Value By Significant Investment Categories [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract" xlink:to="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesMeasuredAtAdjustedCostGrossUnrealizedGainsGrossUnrealizedLossesAndFairValueBySignificantInvestmentCategoriesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract" xlink:label="goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract_lbl" xml:lang="en-US" id="id_166787_634081_3_1"> Disclosure Changes In Carrying Amount Of Goodwill [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract_lbl" xml:lang="en-US" id="id_166787_634081_1_1"> Disclosure Changes In Carrying Amount Of Goodwill [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract_lbl" xml:lang="en-US" id="id_166787_634081_2_1"> Disclosure Changes In Carrying Amount Of Goodwill [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract" xlink:to="goog_DisclosureChangesInCarryingAmountOfGoodwillAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604551_3_1"> Disclosure Commitments And Contingencies Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604551_1_1"> Disclosure Commitments And Contingencies Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604551_2_1"> Disclosure Commitments And Contingencies Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract" xlink:to="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683047_3_1"> Disclosure - Components of Accumulated Other Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683047_1_1"> Disclosure Components Of Accumulated Other Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683047_2_1"> Disclosure - Components of Accumulated Other Comprehensive Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract" xlink:to="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl" xml:lang="en-US" id="id_166787_683048_3_1"> Disclosure - Components of Interest and Other Income net [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl" xml:lang="en-US" id="id_166787_683048_1_1"> Disclosure Components Of Interest And Other Income Net [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl" xml:lang="en-US" id="id_166787_683048_2_1"> Disclosure - Components of Interest and Other Income net [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract" xlink:to="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl" xml:lang="en-US" id="id_166787_683049_3_1"> Disclosure - Computation of Basic and Diluted Net Income Per Share [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl" xml:lang="en-US" id="id_166787_683049_1_1"> Disclosure Computation Of Basic And Diluted Net Income Per Share [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl" xml:lang="en-US" id="id_166787_683049_2_1"> Disclosure - Computation of Basic and Diluted Net Income Per Share [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract" xlink:to="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl" xml:lang="en-US" id="id_166787_683050_3_1"> Disclosure - Contractual Maturity Date of Marketable Debt Securities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl" xml:lang="en-US" id="id_166787_683050_1_1"> Disclosure Contractual Maturity Date Of Marketable Debt Securities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl" xml:lang="en-US" id="id_166787_683050_2_1"> Disclosure - Contractual Maturity Date of Marketable Debt Securities [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract" xlink:to="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureDebtAdditionalInformationAbstract" xlink:label="goog_DisclosureDebtAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureDebtAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604535_3_1"> Disclosure Debt Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureDebtAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604535_1_1"> Disclosure Debt Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureDebtAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604535_2_1"> Disclosure Debt Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureDebtAdditionalInformationAbstract" xlink:to="goog_DisclosureDebtAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract" xlink:label="goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_623556_3_1"> Disclosure Discontinued Operations Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_623556_1_1"> Disclosure Discontinued Operations Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_623556_2_1"> Disclosure Discontinued Operations Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract" xlink:to="goog_DisclosureDiscontinuedOperationsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683051_3_1"> Disclosure - Effect of Derivative Instruments on Income and Accumulated Other Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683051_1_1"> Disclosure Effect Of Derivative Instruments On Income And Accumulated Other Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683051_2_1"> Disclosure - Effect of Derivative Instruments on Income and Accumulated Other Comprehensive Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract" xlink:to="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndAccumulatedOtherComprehensiveIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl" xml:lang="en-US" id="id_166787_683052_3_1"> Disclosure - Expected Amortization Expense for Acquisition-Related Intangible Assets [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl" xml:lang="en-US" id="id_166787_683052_1_1"> Disclosure Expected Amortization Expense For Acquisition Related Intangible Assets [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl" xml:lang="en-US" id="id_166787_683052_2_1"> Disclosure - Expected Amortization Expense for Acquisition-Related Intangible Assets [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract" xlink:to="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl" xml:lang="en-US" id="id_166787_683053_3_1"> Disclosure - Fair Values of Outstanding Derivative Instruments [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl" xml:lang="en-US" id="id_166787_683053_1_1"> Disclosure Fair Values Of Outstanding Derivative Instruments [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl" xml:lang="en-US" id="id_166787_683053_2_1"> Disclosure - Fair Values of Outstanding Derivative Instruments [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract" xlink:to="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract" xlink:label="goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_634153_3_1"> Disclosure Financial Instruments Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_634153_1_1"> Disclosure Financial Instruments Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_634153_2_1"> Disclosure Financial Instruments Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract" xlink:to="goog_DisclosureFinancialInstrumentsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract" xlink:label="goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683054_3_1"> Disclosure - Four Zero One K Plan - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683054_1_1"> Disclosure Four Zero One K Plan Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683054_2_1"> Disclosure - Four Zero One K Plan - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract" xlink:to="goog_DisclosureFourZeroOneKPlanAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl" xml:lang="en-US" id="id_166787_683055_3_1"> Disclosure - Future Minimum Payments Under Non-Cancelable Operating Leases, Along with Sublease Income Amounts [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl" xml:lang="en-US" id="id_166787_683055_1_1"> Disclosure Future Minimum Payments Under Non Cancelable Operating Leases Along With Sublease Income Amounts [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl" xml:lang="en-US" id="id_166787_683055_2_1"> Disclosure - Future Minimum Payments Under Non-Cancelable Operating Leases, Along with Sublease Income Amounts [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract" xlink:to="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract" xlink:label="goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract_lbl" xml:lang="en-US" id="id_166787_683056_3_1"> Disclosure - Future Principal Payments for Borrowings [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract_lbl" xml:lang="en-US" id="id_166787_683056_1_1"> Disclosure Future Principal Payments For Borrowings [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract_lbl" xml:lang="en-US" id="id_166787_683056_2_1"> Disclosure - Future Principal Payments for Borrowings [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract" xlink:to="goog_DisclosureFuturePrincipalPaymentsForBorrowingsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_619598_3_1"> Disclosure Goodwill And Other Intangible Assets Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_619598_1_1"> Disclosure Goodwill And Other Intangible Assets Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_619598_2_1"> Disclosure Goodwill And Other Intangible Assets Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract" xlink:to="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract" xlink:label="goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683057_3_1"> Disclosure - Google Incorporated and Summary of Significant Accounting Policies - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683057_1_1"> Disclosure Google Incorporated And Summary Of Significant Accounting Policies Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683057_2_1"> Disclosure - Google Incorporated and Summary of Significant Accounting Policies - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract" xlink:to="goog_DisclosureGoogleIncorporatedAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract_lbl" xml:lang="en-US" id="id_166787_683058_3_1"> Disclosure - Gross Unrealized Losses and Fair Values for Investments in Unrealized Loss Position [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract_lbl" xml:lang="en-US" id="id_166787_683058_1_1"> Disclosure Gross Unrealized Losses And Fair Values For Investments In Unrealized Loss Position [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract_lbl" xml:lang="en-US" id="id_166787_683058_2_1"> Disclosure - Gross Unrealized Losses and Fair Values for Investments in Unrealized Loss Position [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract" xlink:to="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInUnrealizedLossPositionAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureIncomeTaxesAdditionalInformationAbstract" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604458_3_1"> Disclosure Income Taxes Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604458_1_1"> Disclosure Income Taxes Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604458_2_1"> Disclosure Income Taxes Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureIncomeTaxesAdditionalInformationAbstract" xlink:to="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract" xlink:label="goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683059_3_1"> Disclosure - Information about Segments and Geographic Areas - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683059_1_1"> Disclosure Information About Segments And Geographic Areas Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_683059_2_1"> Disclosure - Information about Segments and Geographic Areas - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract" xlink:to="goog_DisclosureInformationAboutSegmentsAndGeographicAreasAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureInventoriesAbstract" xlink:label="goog_DisclosureInventoriesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureInventoriesAbstract_lbl" xml:lang="en-US" id="id_166787_610144_3_1"> Disclosure Inventories [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureInventoriesAbstract_lbl" xml:lang="en-US" id="id_166787_610144_1_1"> Disclosure Inventories [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureInventoriesAbstract_lbl" xml:lang="en-US" id="id_166787_610144_2_1"> Disclosure Inventories [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureInventoriesAbstract" xlink:to="goog_DisclosureInventoriesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureLonglivedAssetsByGeographicAreaAbstract" xlink:label="goog_DisclosureLonglivedAssetsByGeographicAreaAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureLonglivedAssetsByGeographicAreaAbstract_lbl" xml:lang="en-US" id="id_166787_675448_3_1"> Disclosure Longlived Assets By Geographic Area [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureLonglivedAssetsByGeographicAreaAbstract_lbl" xml:lang="en-US" id="id_166787_675448_1_1"> Disclosure Longlived Assets By Geographic Area [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureLonglivedAssetsByGeographicAreaAbstract_lbl" xml:lang="en-US" id="id_166787_675448_2_1"> Disclosure Longlived Assets By Geographic Area [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureLonglivedAssetsByGeographicAreaAbstract" xlink:to="goog_DisclosureLonglivedAssetsByGeographicAreaAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureLongTermDebtAbstract" xlink:label="goog_DisclosureLongTermDebtAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureLongTermDebtAbstract_lbl" xml:lang="en-US" id="id_166787_634190_3_1"> Disclosure Long Term Debt [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureLongTermDebtAbstract_lbl" xml:lang="en-US" id="id_166787_634190_1_1"> Disclosure Long Term Debt [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureLongTermDebtAbstract_lbl" xml:lang="en-US" id="id_166787_634190_2_1"> Disclosure Long Term Debt [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureLongTermDebtAbstract" xlink:to="goog_DisclosureLongTermDebtAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosurePropertyAndEquipmentAbstract" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract_lbl" xml:lang="en-US" id="id_166787_635717_3_1"> Disclosure Property And Equipment [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract_lbl" xml:lang="en-US" id="id_166787_635717_1_1"> Disclosure Property And Equipment [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract_lbl" xml:lang="en-US" id="id_166787_635717_2_1"> Disclosure Property And Equipment [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosurePropertyAndEquipmentAbstract" xlink:to="goog_DisclosurePropertyAndEquipmentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureProvisionForIncomeTaxesAbstract" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl" xml:lang="en-US" id="id_166787_683060_3_1"> Disclosure - Provision for Income Taxes [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl" xml:lang="en-US" id="id_166787_683060_1_1"> Disclosure Provision For Income Taxes [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl" xml:lang="en-US" id="id_166787_683060_2_1"> Disclosure - Provision for Income Taxes [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureProvisionForIncomeTaxesAbstract" xlink:to="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl" xml:lang="en-US" id="id_166787_683061_3_1"> Disclosure - Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl" xml:lang="en-US" id="id_166787_683061_1_1"> Disclosure Reconciliation Of Federal Statutory Income Tax Rate To Effective Income Tax Rate [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl" xml:lang="en-US" id="id_166787_683061_2_1"> Disclosure - Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract" xlink:to="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract" xlink:label="goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683062_3_1"> Disclosure - Reconciliation of Total Segment Operating Income to Consolidated Operating Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683062_1_1"> Disclosure Reconciliation Of Total Segment Operating Income To Consolidated Operating Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_683062_2_1"> Disclosure - Reconciliation of Total Segment Operating Income to Consolidated Operating Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract" xlink:to="goog_DisclosureReconciliationOfTotalSegmentOperatingIncomeToConsolidatedOperatingIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureRestructuringChargesAdditionalInformationAbstract" xlink:label="goog_DisclosureRestructuringChargesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRestructuringChargesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_639010_3_1"> Disclosure Restructuring Charges Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRestructuringChargesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_639010_1_1"> Disclosure Restructuring Charges Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureRestructuringChargesAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_639010_2_1"> Disclosure Restructuring Charges Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRestructuringChargesAdditionalInformationAbstract" xlink:to="goog_DisclosureRestructuringChargesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract" xlink:label="goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract_lbl" xml:lang="en-US" id="id_166787_683063_3_1"> Disclosure - Revenues and Earnings Attributable to Motorola Home Business [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract_lbl" xml:lang="en-US" id="id_166787_683063_1_1"> Disclosure Revenues And Earnings Attributable To Motorola Home Business [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract_lbl" xml:lang="en-US" id="id_166787_683063_2_1"> Disclosure - Revenues and Earnings Attributable to Motorola Home Business [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract" xlink:to="goog_DisclosureRevenuesAndEarningsAttributableToMotorolaHomeBusinessAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract" xlink:label="goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract_lbl" xml:lang="en-US" id="id_166787_683064_3_1"> Disclosure - Revenues and Operating Income Loss by Operating Segments [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract_lbl" xml:lang="en-US" id="id_166787_683064_1_1"> Disclosure Revenues And Operating Income Loss By Operating Segments [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract_lbl" xml:lang="en-US" id="id_166787_683064_2_1"> Disclosure - Revenues and Operating Income Loss by Operating Segments [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract" xlink:to="goog_DisclosureRevenuesAndOperatingIncomeLossByOperatingSegmentsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureRevenuesByGeographicAreaAbstract" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl" xml:lang="en-US" id="id_166787_639011_3_1"> Disclosure Revenues By Geographic Area [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl" xml:lang="en-US" id="id_166787_639011_1_1"> Disclosure Revenues By Geographic Area [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl" xml:lang="en-US" id="id_166787_639011_2_1"> Disclosure Revenues By Geographic Area [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRevenuesByGeographicAreaAbstract" xlink:to="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureRevenuesByRevenueSourceAbstract" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl" xml:lang="en-US" id="id_166787_683065_3_1"> Disclosure - Revenues by Revenue Source [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl" xml:lang="en-US" id="id_166787_683065_1_1"> Disclosure Revenues By Revenue Source [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl" xml:lang="en-US" id="id_166787_683065_2_1"> Disclosure - Revenues by Revenue Source [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRevenuesByRevenueSourceAbstract" xlink:to="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xml:lang="en-US" id="id_166787_675601_3_1"> Disclosure Significant Components Of Deferred Tax Assets And Liabilities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xml:lang="en-US" id="id_166787_675601_1_1"> Disclosure Significant Components Of Deferred Tax Assets And Liabilities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xml:lang="en-US" id="id_166787_675601_2_1"> Disclosure Significant Components Of Deferred Tax Assets And Liabilities [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:to="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureStockholdersEquityAdditionalInformationAbstract" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_610149_3_1"> Disclosure Stockholders Equity Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_610149_1_1"> Disclosure Stockholders Equity Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl" xml:lang="en-US" id="id_166787_610149_2_1"> Disclosure Stockholders Equity Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureStockholdersEquityAdditionalInformationAbstract" xlink:to="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureStockOptionActivityAbstract" xlink:label="goog_DisclosureStockOptionActivityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureStockOptionActivityAbstract_lbl" xml:lang="en-US" id="id_166787_634260_3_1"> Disclosure Stock Option Activity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureStockOptionActivityAbstract_lbl" xml:lang="en-US" id="id_166787_634260_1_1"> Disclosure Stock Option Activity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureStockOptionActivityAbstract_lbl" xml:lang="en-US" id="id_166787_634260_2_1"> Disclosure Stock Option Activity [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureStockOptionActivityAbstract" xlink:to="goog_DisclosureStockOptionActivityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract" xlink:label="goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract_lbl" xml:lang="en-US" id="id_166787_683066_3_1"> Disclosure - Summary of Activities Related to Restructuring Charges [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract_lbl" xml:lang="en-US" id="id_166787_683066_1_1"> Disclosure Summary Of Activities Related To Restructuring Charges [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract_lbl" xml:lang="en-US" id="id_166787_683066_2_1"> Disclosure - Summary of Activities Related to Restructuring Charges [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract" xlink:to="goog_DisclosureSummaryOfActivitiesRelatedToRestructuringChargesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl" xml:lang="en-US" id="id_166787_683067_3_1"> Disclosure - Summary of Activity Related to Gross Unrecognized Tax Benefits [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl" xml:lang="en-US" id="id_166787_683067_1_1"> Disclosure Summary Of Activity Related To Gross Unrecognized Tax Benefits [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl" xml:lang="en-US" id="id_166787_683067_2_1"> Disclosure - Summary of Activity Related to Gross Unrecognized Tax Benefits [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract" xlink:to="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract" xlink:label="goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract_lbl" xml:lang="en-US" id="id_166787_683068_3_1"> Disclosure - Supplemental Information on Unaudited Pro Forma Basis [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract_lbl" xml:lang="en-US" id="id_166787_683068_1_1"> Disclosure Supplemental Information On Unaudited Pro Forma Basis [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract_lbl" xml:lang="en-US" id="id_166787_683068_2_1"> Disclosure - Supplemental Information on Unaudited Pro Forma Basis [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract" xlink:to="goog_DisclosureSupplementalInformationOnUnauditedProFormaBasisAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract" xlink:label="goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract_lbl" xml:lang="en-US" id="id_166787_683069_3_1"> Disclosure - Total Restructuring Charges Included in Costs and Expenses [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract_lbl" xml:lang="en-US" id="id_166787_683069_1_1"> Disclosure Total Restructuring Charges Included In Costs And Expenses [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract_lbl" xml:lang="en-US" id="id_166787_683069_2_1"> Disclosure - Total Restructuring Charges Included in Costs and Expenses [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract" xlink:to="goog_DisclosureTotalRestructuringChargesIncludedInCostsAndExpensesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract_lbl" xml:lang="en-US" id="id_166787_683070_3_1"> Disclosure - Unvested Restricted Stock Units Activity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract_lbl" xml:lang="en-US" id="id_166787_683070_1_1"> Disclosure Unvested Restricted Stock Units Activity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract_lbl" xml:lang="en-US" id="id_166787_683070_2_1"> Disclosure - Unvested Restricted Stock Units Activity [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract" xlink:to="goog_DisclosureUnvestedRestrictedStockUnitsActivityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureValuationAndQualifyingAccountsAbstract" xlink:label="goog_DisclosureValuationAndQualifyingAccountsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureValuationAndQualifyingAccountsAbstract_lbl" xml:lang="en-US" id="id_166787_649836_3_1"> Disclosure Valuation And Qualifying Accounts [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureValuationAndQualifyingAccountsAbstract_lbl" xml:lang="en-US" id="id_166787_649836_1_1"> Disclosure Valuation And Qualifying Accounts [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureValuationAndQualifyingAccountsAbstract_lbl" xml:lang="en-US" id="id_166787_649836_2_1"> Disclosure Valuation And Qualifying Accounts [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureValuationAndQualifyingAccountsAbstract" xlink:to="goog_DisclosureValuationAndQualifyingAccountsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DisclosureWeightedAverageAssumptionsUsedToEstimateFairValuesOfStockOptionsGrantedAbstract" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateFairValuesOfStockOptionsGrantedAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateFairValuesOfStockOptionsGrantedAbstract_lbl" xml:lang="en-US" id="id_166787_683071_3_1"> Disclosure - Weighted-Average Assumptions used to Estimate Fair Values of Stock Options Granted [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateFairValuesOfStockOptionsGrantedAbstract_lbl" xml:lang="en-US" id="id_166787_683071_1_1"> Disclosure Weighted Average Assumptions Used To Estimate Fair Values Of Stock Options Granted [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateFairValuesOfStockOptionsGrantedAbstract_lbl" xml:lang="en-US" id="id_166787_683071_2_1"> Disclosure - Weighted-Average Assumptions used to Estimate Fair Values of Stock Options Granted [Abstract] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DiscontinuedOperationIncomeLossFromDiscontinuedOperationBeforeIncomeTax" xlink:label="us-gaap_DiscontinuedOperationIncomeLossFromDiscontinuedOperationBeforeIncomeTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DiscontinuedOperationIncomeLossFromDiscontinuedOperationBeforeIncomeTax_lbl" xml:lang="en-US" id="id_166787_500251_1_1"> Discontinued Operation Income Loss From Discontinued Operation Before Income Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DiscontinuedOperationIncomeLossFromDiscontinuedOperationBeforeIncomeTax_lbl" xml:lang="en-US" id="id_166787_500251_2_1"> Loss from discontinued operations before income taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DiscontinuedOperationIncomeLossFromDiscontinuedOperationBeforeIncomeTax" xlink:to="us-gaap_DiscontinuedOperationIncomeLossFromDiscontinuedOperationBeforeIncomeTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DiscontinuedOperationTaxEffectOfDiscontinuedOperation" xlink:label="us-gaap_DiscontinuedOperationTaxEffectOfDiscontinuedOperation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DiscontinuedOperationTaxEffectOfDiscontinuedOperation_lbl" xml:lang="en-US" id="id_166787_508484_1_1"> Discontinued Operation Tax Effect Of Discontinued Operation </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_DiscontinuedOperationTaxEffectOfDiscontinuedOperation_lbl" xml:lang="en-US" id="id_166787_508484_8_1"> Provision for income taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DiscontinuedOperationTaxEffectOfDiscontinuedOperation" xlink:to="us-gaap_DiscontinuedOperationTaxEffectOfDiscontinuedOperation_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DisposalGroupIncludingDiscontinuedOperationRevenue" xlink:label="us-gaap_DisposalGroupIncludingDiscontinuedOperationRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DisposalGroupIncludingDiscontinuedOperationRevenue_lbl" xml:lang="en-US" id="id_166787_503550_1_1"> Disposal Group Including Discontinued Operation Revenue </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DisposalGroupIncludingDiscontinuedOperationRevenue_lbl" xml:lang="en-US" id="id_166787_503550_2_1"> Revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DisposalGroupIncludingDiscontinuedOperationRevenue" xlink:to="us-gaap_DisposalGroupIncludingDiscontinuedOperationRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlock" xlink:label="us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_505161_1_1"> Disposal Groups Including Discontinued Operations Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_505161_2_1"> Discontinued Operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlock" xlink:to="us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_DocumentDocumentandEntityInformationAbstract" xlink:label="goog_DocumentDocumentandEntityInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DocumentDocumentandEntityInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604557_3_1"> Document Documentand Entity Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DocumentDocumentandEntityInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604557_1_1"> Document Documentand Entity Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_DocumentDocumentandEntityInformationAbstract_lbl" xml:lang="en-US" id="id_166787_604557_2_1"> Document Documentand Entity Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DocumentDocumentandEntityInformationAbstract" xlink:to="goog_DocumentDocumentandEntityInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="dei_DocumentFiscalPeriodFocus"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xml:lang="en-US" id="id_166787_497755_1_1"> Document Fiscal Period Focus </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xml:lang="en-US" id="id_166787_497755_2_1"> Document Fiscal Period Focus </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentFiscalPeriodFocus" xlink:to="dei_DocumentFiscalPeriodFocus_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="dei_DocumentFiscalYearFocus"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentFiscalYearFocus_lbl" xml:lang="en-US" id="id_166787_497802_1_1"> Document Fiscal Year Focus </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_DocumentFiscalYearFocus_lbl" xml:lang="en-US" id="id_166787_497802_2_1"> Document Fiscal Year Focus </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_DocumentInformationLineItems" xlink:label="dei_DocumentInformationLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentInformationLineItems_lbl" xml:lang="en-US" id="id_166787_497700_1_1"> Document Information [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_DocumentInformationLineItems_lbl" xml:lang="en-US" id="id_166787_497700_2_1"> Document Information [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentInformationLineItems" xlink:to="dei_DocumentInformationLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="dei_DocumentPeriodEndDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentPeriodEndDate_lbl" xml:lang="en-US" id="id_166787_497817_1_1"> Document Period End Date </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_DocumentPeriodEndDate_lbl" xml:lang="en-US" id="id_166787_497817_2_1"> Document Period End Date </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_DocumentType" xlink:label="dei_DocumentType"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentType_lbl" xml:lang="en-US" id="id_166787_497812_1_1"> Document Type </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_DocumentType_lbl" xml:lang="en-US" id="id_166787_497812_2_1"> Document Type </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentType" xlink:to="dei_DocumentType_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="us-gaap_EarningsPerShareBasic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xml:lang="en-US" id="id_166787_507817_1_1"> Earnings Per Share Basic </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xml:lang="en-US" id="id_166787_507817_2_1"> Basic net income per share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xml:lang="en-US" id="id_166787_507817_6_1"> Net income per share of Class A and Class B common stock-basic </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareBasic" xlink:to="us-gaap_EarningsPerShareBasic_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareBasicAbstract" xlink:label="us-gaap_EarningsPerShareBasicAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareBasicAbstract_lbl" xml:lang="en-US" id="id_166787_508951_1_1"> Earnings Per Share Basic [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareBasicAbstract_lbl" xml:lang="en-US" id="id_166787_508951_2_1"> Basic net income (loss) per share: </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_EarningsPerShareBasicAbstract_lbl" xml:lang="en-US" id="id_166787_508951_12_1"> Net income (loss) per share of Class A and Class B common stock-basic: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareBasicAbstract" xlink:to="us-gaap_EarningsPerShareBasicAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="us-gaap_EarningsPerShareDiluted"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xml:lang="en-US" id="id_166787_501536_1_1"> Earnings Per Share Diluted </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xml:lang="en-US" id="id_166787_501536_2_1"> Diluted net income per share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xml:lang="en-US" id="id_166787_501536_6_1"> Net income per share of Class A and Class B common stock-diluted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareDiluted" xlink:to="us-gaap_EarningsPerShareDiluted_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareDilutedAbstract" xlink:label="us-gaap_EarningsPerShareDilutedAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareDilutedAbstract_lbl" xml:lang="en-US" id="id_166787_508908_1_1"> Earnings Per Share Diluted [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareDilutedAbstract_lbl" xml:lang="en-US" id="id_166787_508908_2_1"> Diluted net income per share: </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_EarningsPerShareDilutedAbstract_lbl" xml:lang="en-US" id="id_166787_508908_12_1"> Net income (loss) per share of Class A and Class B common stock-diluted: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareDilutedAbstract" xlink:to="us-gaap_EarningsPerShareDilutedAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_EarningsPerShareDisclosureLineItems" xlink:label="goog_EarningsPerShareDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_EarningsPerShareDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518748_3_1"> Earnings Per Share Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_EarningsPerShareDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518748_1_1"> Earnings Per Share Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_EarningsPerShareDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518748_2_1"> Earnings Per Share Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_EarningsPerShareDisclosureLineItems" xlink:to="goog_EarningsPerShareDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_EarningsPerShareDisclosureTable" xlink:label="goog_EarningsPerShareDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_EarningsPerShareDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541729_3_1"> Earnings Per Share Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_EarningsPerShareDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541729_1_1"> Earnings Per Share Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_EarningsPerShareDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541729_2_1"> Earnings Per Share Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_EarningsPerShareDisclosureTable" xlink:to="goog_EarningsPerShareDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="us-gaap_EarningsPerShareTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xml:lang="en-US" id="id_166787_501344_1_1"> Earnings Per Share [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xml:lang="en-US" id="id_166787_501344_2_1"> Net Income Per Share of Class A and Class B Common Stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareTextBlock" xlink:to="us-gaap_EarningsPerShareTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xml:lang="en-US" id="id_166787_510582_1_1"> Effective Income Tax Rate Reconciliation At Federal Statutory Income Tax Rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xml:lang="en-US" id="id_166787_510582_2_1"> Expected provision at federal statutory tax rate, percentage </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:to="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:label="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_lbl" xml:lang="en-US" id="id_166787_513663_1_1"> Effect Of Exchange Rate On Cash And Cash Equivalents </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_lbl" xml:lang="en-US" id="id_166787_513663_2_1"> Effect of exchange rate changes on cash and cash equivalents </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:to="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl" xml:lang="en-US" id="id_166787_503216_1_1"> Employee Related Liabilities Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl" xml:lang="en-US" id="id_166787_503216_2_1"> Accrued compensation and benefits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:to="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_lbl" xml:lang="en-US" id="id_166787_504933_1_1"> Employee Service Share Based Compensation Allocation Of Recognized Period Costs Report Line [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_lbl" xml:lang="en-US" id="id_166787_504933_2_1"> Employee Service Share-based Compensation, Allocation of Recognized Period Costs, Report Line [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xml:lang="en-US" id="id_166787_502045_1_1"> Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl" xml:lang="en-US" id="id_166787_502045_2_1"> Unrecognized compensation cost </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xml:lang="en-US" id="id_166787_507102_1_1"> Employee Service Share Based Compensation Nonvested Awards Total Compensation Cost Not Yet Recognized Period For Recognition 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl" xml:lang="en-US" id="id_166787_507102_2_1"> Unrecognized compensation cost related to stock awards, weighted-average period </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl" xml:lang="en-US" id="id_166787_498974_1_1"> Employee Service Share Based Compensation Tax Benefit From Compensation Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl" xml:lang="en-US" id="id_166787_498974_2_1"> Stock-based compensation expense, related tax benefits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="us-gaap_EmployeeStockOptionMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeStockOptionMember_lbl" xml:lang="en-US" id="id_166787_508125_1_1"> Employee Stock Option [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EmployeeStockOptionMember_lbl" xml:lang="en-US" id="id_166787_508125_2_1"> Employee stock options </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeStockOptionMember" xlink:to="us-gaap_EmployeeStockOptionMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntitiesTable" xlink:label="dei_EntitiesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntitiesTable_lbl" xml:lang="en-US" id="id_166787_497721_1_1"> Entities [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntitiesTable_lbl" xml:lang="en-US" id="id_166787_497721_2_1"> Entities [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntitiesTable" xlink:to="dei_EntitiesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="dei_EntityCentralIndexKey"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityCentralIndexKey_lbl" xml:lang="en-US" id="id_166787_497825_1_1"> Entity Central Index Key </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityCentralIndexKey_lbl" xml:lang="en-US" id="id_166787_497825_2_1"> Entity Central Index Key </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCentralIndexKey" xlink:to="dei_EntityCentralIndexKey_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="dei_EntityCommonStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_497778_1_1"> Entity Common Stock Shares Outstanding </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_497778_2_1"> Entity Common Stock, Shares Outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCommonStockSharesOutstanding" xlink:to="dei_EntityCommonStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="dei_EntityCurrentReportingStatus"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityCurrentReportingStatus_lbl" xml:lang="en-US" id="id_166787_497718_1_1"> Entity Current Reporting Status </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityCurrentReportingStatus_lbl" xml:lang="en-US" id="id_166787_497718_2_1"> Entity Current Reporting Status </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCurrentReportingStatus" xlink:to="dei_EntityCurrentReportingStatus_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityDomain" xlink:label="dei_EntityDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityDomain_lbl" xml:lang="en-US" id="id_166787_497798_1_1"> Entity [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityDomain_lbl" xml:lang="en-US" id="id_166787_497798_2_1"> Entity [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityDomain" xlink:to="dei_EntityDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityFilerCategory" xlink:label="dei_EntityFilerCategory"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityFilerCategory_lbl" xml:lang="en-US" id="id_166787_497731_1_1"> Entity Filer Category </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityFilerCategory_lbl" xml:lang="en-US" id="id_166787_497731_2_1"> Entity Filer Category </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityFilerCategory" xlink:to="dei_EntityFilerCategory_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityPublicFloat" xlink:label="dei_EntityPublicFloat"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityPublicFloat_lbl" xml:lang="en-US" id="id_166787_497821_1_1"> Entity Public Float </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityPublicFloat_lbl" xml:lang="en-US" id="id_166787_497821_2_1"> Entity Public Float </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityPublicFloat" xlink:to="dei_EntityPublicFloat_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityRegistrantName" xlink:label="dei_EntityRegistrantName"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityRegistrantName_lbl" xml:lang="en-US" id="id_166787_497713_1_1"> Entity Registrant Name </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityRegistrantName_lbl" xml:lang="en-US" id="id_166787_497713_2_1"> Entity Registrant Name </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityRegistrantName" xlink:to="dei_EntityRegistrantName_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="dei_EntityVoluntaryFilers"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityVoluntaryFilers_lbl" xml:lang="en-US" id="id_166787_497763_1_1"> Entity Voluntary Filers </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityVoluntaryFilers_lbl" xml:lang="en-US" id="id_166787_497763_2_1"> Entity Voluntary Filers </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityVoluntaryFilers" xlink:to="dei_EntityVoluntaryFilers_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="dei_EntityWellKnownSeasonedIssuer"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xml:lang="en-US" id="id_166787_497831_1_1"> Entity Well Known Seasoned Issuer </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xml:lang="en-US" id="id_166787_497831_2_1"> Entity Well-known Seasoned Issuer </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityWellKnownSeasonedIssuer" xlink:to="dei_EntityWellKnownSeasonedIssuer_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems" xlink:label="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_lbl" xml:lang="en-US" id="id_166787_510504_1_1"> Entity Wide Information Revenue From External Customer [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_lbl" xml:lang="en-US" id="id_166787_510504_2_1"> Revenue from External Customer [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems" xlink:to="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EntityWideRevenueMajorCustomerPercentage" xlink:label="us-gaap_EntityWideRevenueMajorCustomerPercentage"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EntityWideRevenueMajorCustomerPercentage_lbl" xml:lang="en-US" id="id_166787_513522_1_1"> Entity Wide Revenue Major Customer Percentage </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EntityWideRevenueMajorCustomerPercentage_lbl" xml:lang="en-US" id="id_166787_513522_2_1"> Percentage of revenues generated from a customer used as a threshold for disclosure </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntityWideRevenueMajorCustomerPercentage" xlink:to="us-gaap_EntityWideRevenueMajorCustomerPercentage_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="us-gaap_EquityComponentDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EquityComponentDomain_lbl" xml:lang="en-US" id="id_166787_501491_1_1"> Equity Component [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EquityComponentDomain_lbl" xml:lang="en-US" id="id_166787_501491_2_1"> Equity Component [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityComponentDomain" xlink:to="us-gaap_EquityComponentDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EquityMethodInvesteeNameDomain" xlink:label="us-gaap_EquityMethodInvesteeNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EquityMethodInvesteeNameDomain_lbl" xml:lang="en-US" id="id_166787_499589_1_1"> Equity Method Investee Name [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EquityMethodInvesteeNameDomain_lbl" xml:lang="en-US" id="id_166787_499589_2_1"> Equity Method Investee, Name [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityMethodInvesteeNameDomain" xlink:to="us-gaap_EquityMethodInvesteeNameDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="us-gaap_EquitySecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EquitySecuritiesMember_lbl" xml:lang="en-US" id="id_166787_509570_1_1"> Equity Securities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EquitySecuritiesMember_lbl" xml:lang="en-US" id="id_166787_509570_2_1"> Marketable equity securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesMember" xlink:to="us-gaap_EquitySecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_lbl" xml:lang="en-US" id="id_166787_513216_1_1"> Excess Tax Benefit From Share Based Compensation Financing Activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_lbl" xml:lang="en-US" id="id_166787_513216_2_1"> Excess tax benefits from stock-based award activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:to="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_lbl" xml:lang="en-US" id="id_166787_509766_1_1"> Excess Tax Benefit From Share Based Compensation Operating Activities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_lbl" xml:lang="en-US" id="id_166787_509766_8_1"> Excess tax benefits from stock-based award activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities" xlink:to="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ExpectedAmortizationExpenseLineItems" xlink:label="goog_ExpectedAmortizationExpenseLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpectedAmortizationExpenseLineItems_lbl" xml:lang="en-US" id="id_166787_518734_3_1"> Expected Amortization Expense [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpectedAmortizationExpenseLineItems_lbl" xml:lang="en-US" id="id_166787_518734_1_1"> Expected Amortization Expense [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ExpectedAmortizationExpenseLineItems_lbl" xml:lang="en-US" id="id_166787_518734_2_1"> Expected Amortization Expense [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpectedAmortizationExpenseLineItems" xlink:to="goog_ExpectedAmortizationExpenseLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ExpectedAmortizationExpenseTable" xlink:label="goog_ExpectedAmortizationExpenseTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpectedAmortizationExpenseTable_lbl" xml:lang="en-US" id="id_166787_541761_3_1"> Expected Amortization Expense [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpectedAmortizationExpenseTable_lbl" xml:lang="en-US" id="id_166787_541761_1_1"> Expected Amortization Expense [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ExpectedAmortizationExpenseTable_lbl" xml:lang="en-US" id="id_166787_541761_2_1"> Expected Amortization Expense [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpectedAmortizationExpenseTable" xlink:to="goog_ExpectedAmortizationExpenseTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FairValueAssetsAndLiabilitiesComponentDomain" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain_lbl" xml:lang="en-US" id="id_166787_530756_3_1"> Fair Value, Assets and Liabilities Component Domain </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain_lbl" xml:lang="en-US" id="id_166787_530756_1_1"> Fair Value Assets And Liabilities Component [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain_lbl" xml:lang="en-US" id="id_166787_530756_2_1"> Fair Value, Assets and Liabilities Component Domain </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsAndLiabilitiesComponentDomain" xlink:to="goog_FairValueAssetsAndLiabilitiesComponentDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FairValueAssetsAndLiabilitiesComponentsAxis" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentsAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl" xml:lang="en-US" id="id_166787_530510_3_1"> Fair Value, Assets and Liabilities Components Axis </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl" xml:lang="en-US" id="id_166787_530510_1_1"> Fair Value Assets And Liabilities Components [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl" xml:lang="en-US" id="id_166787_530510_2_1"> Fair Value, Assets and Liabilities Components [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsAndLiabilitiesComponentsAxis" xlink:to="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl" xml:lang="en-US" id="id_166787_510142_1_1"> Fair Value By Fair Value Hierarchy Level [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl" xml:lang="en-US" id="id_166787_510142_2_1"> Fair Value, Hierarchy [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:to="us-gaap_FairValueByFairValueHierarchyLevelAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValueHedgingMember" xlink:label="us-gaap_FairValueHedgingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueHedgingMember_lbl" xml:lang="en-US" id="id_166787_510360_1_1"> Fair Value Hedging [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValueHedgingMember_lbl" xml:lang="en-US" id="id_166787_510360_2_1"> Derivatives in Fair Value Hedging Relationship </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueHedgingMember" xlink:to="us-gaap_FairValueHedgingMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="us-gaap_FairValueInputsLevel1Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xml:lang="en-US" id="id_166787_508799_1_1"> Fair Value Inputs Level 1 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xml:lang="en-US" id="id_166787_508799_2_1"> Fair value measurement at reporting date using Quoted Prices in Active Markets for Identical Assets (Level 1) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel1Member" xlink:to="us-gaap_FairValueInputsLevel1Member_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="us-gaap_FairValueInputsLevel2Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xml:lang="en-US" id="id_166787_511009_1_1"> Fair Value Inputs Level 2 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xml:lang="en-US" id="id_166787_511009_2_1"> Fair value measurement at reporting date using Significant Other Observable Inputs (Level 2) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel2Member" xlink:to="us-gaap_FairValueInputsLevel2Member_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl" xml:lang="en-US" id="id_166787_501136_1_1"> Fair Value Measurements Fair Value Hierarchy [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl" xml:lang="en-US" id="id_166787_501136_2_1"> Fair Value, Measurements, Fair Value Hierarchy [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:to="us-gaap_FairValueMeasurementsFairValueHierarchyDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValueOfFinancialInstrumentsPolicy" xlink:label="us-gaap_FairValueOfFinancialInstrumentsPolicy"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueOfFinancialInstrumentsPolicy_lbl" xml:lang="en-US" id="id_166787_514322_1_1"> Fair Value Of Financial Instruments Policy </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValueOfFinancialInstrumentsPolicy_lbl" xml:lang="en-US" id="id_166787_514322_2_1"> Fair Value of Financial Instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueOfFinancialInstrumentsPolicy" xlink:to="us-gaap_FairValueOfFinancialInstrumentsPolicy_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:label="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_lbl" xml:lang="en-US" id="id_166787_511114_1_1"> Fair Values Derivatives Balance Sheet Location By Derivative Contract Type By Hedging Designation [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_lbl" xml:lang="en-US" id="id_166787_511114_2_1"> Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table] </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FairValueStockBasedAwardsAssumedInConnectionWithAcquisition" xlink:label="goog_FairValueStockBasedAwardsAssumedInConnectionWithAcquisition"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueStockBasedAwardsAssumedInConnectionWithAcquisition_lbl" xml:lang="en-US" id="id_166787_591754_3_1"> The fair value of stock-based awards assumed in connection with the acquisition of Motorola. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueStockBasedAwardsAssumedInConnectionWithAcquisition_lbl" xml:lang="en-US" id="id_166787_591754_1_1"> Fair Value Stock Based Awards Assumed In Connection With Acquisition </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FairValueStockBasedAwardsAssumedInConnectionWithAcquisition_lbl" xml:lang="en-US" id="id_166787_591754_2_1"> Fair value of stock-based awards assumed in connection with acquisitions </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FinancialInstrumentsAndFairValueLineItems" xlink:label="goog_FinancialInstrumentsAndFairValueLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FinancialInstrumentsAndFairValueLineItems_lbl" xml:lang="en-US" id="id_166787_549824_3_1"> Financial Instruments and Fair Value [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FinancialInstrumentsAndFairValueLineItems_lbl" xml:lang="en-US" id="id_166787_549824_1_1"> Financial Instruments And Fair Value [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FinancialInstrumentsAndFairValueLineItems_lbl" xml:lang="en-US" id="id_166787_549824_2_1"> Financial Instruments and Fair Value [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FinancialInstrumentsAndFairValueTable_lbl" xml:lang="en-US" id="id_166787_549670_3_1"> Financial Instruments and Fair Value [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FinancialInstrumentsAndFairValueTable_lbl" xml:lang="en-US" id="id_166787_549670_1_1"> Financial Instruments And Fair Value [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FinancialInstrumentsAndFairValueTable_lbl" xml:lang="en-US" id="id_166787_549670_2_1"> Financial Instruments and Fair Value [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FinancialInstrumentsDisclosureTextBlock" xlink:label="us-gaap_FinancialInstrumentsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FinancialInstrumentsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_512637_1_1"> Financial Instruments Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FinancialInstrumentsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_512637_2_1"> Financial Instruments </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FinancialResultsMotorolaHomeTableTextBlock" xlink:label="goog_FinancialResultsMotorolaHomeTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FinancialResultsMotorolaHomeTableTextBlock_lbl" xml:lang="en-US" id="id_166787_683016_3_1"> Summary of financial results related to Motorola Home business from the acquisition date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FinancialResultsMotorolaHomeTableTextBlock_lbl" xml:lang="en-US" id="id_166787_683016_1_1"> Financial Results Motorola Home Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FinancialResultsMotorolaHomeTableTextBlock_lbl" xml:lang="en-US" id="id_166787_683016_2_1"> Revenues and Earnings Attributable to Motorola Home Business </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xml:lang="en-US" id="id_166787_513029_1_1"> Finite Lived Intangible Assets Accumulated Amortization </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xml:lang="en-US" id="id_166787_513029_2_1"> Accumulated Amortization </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_lbl" xml:lang="en-US" id="id_166787_505822_1_1"> Finite Lived Intangible Assets Amortization Expense After Year Five </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_lbl" xml:lang="en-US" id="id_166787_505822_2_1"> Thereafter </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl" xml:lang="en-US" id="id_166787_506324_1_1"> Finite Lived Intangible Assets Amortization Expense Next Twelve Months </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl" xml:lang="en-US" id="id_166787_506324_2_1"> 2013 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_lbl" xml:lang="en-US" id="id_166787_502723_1_1"> Finite Lived Intangible Assets Amortization Expense Year Five </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_lbl" xml:lang="en-US" id="id_166787_502723_2_1"> 2017 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_lbl" xml:lang="en-US" id="id_166787_511582_1_1"> Finite Lived Intangible Assets Amortization Expense Year Four </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_lbl" xml:lang="en-US" id="id_166787_511582_2_1"> 2016 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_lbl" xml:lang="en-US" id="id_166787_500492_1_1"> Finite Lived Intangible Assets Amortization Expense Year Three </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_lbl" xml:lang="en-US" id="id_166787_500492_2_1"> 2015 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_lbl" xml:lang="en-US" id="id_166787_511648_1_1"> Finite Lived Intangible Assets Amortization Expense Year Two </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_lbl" xml:lang="en-US" id="id_166787_511648_2_1"> 2014 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xml:lang="en-US" id="id_166787_513944_1_1"> Finite Lived Intangible Assets By Major Class [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xml:lang="en-US" id="id_166787_513944_2_1"> Acquired Finite-Lived Intangible Assets by Major Class </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xml:lang="en-US" id="id_166787_510135_1_1"> Finite Lived Intangible Assets Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xml:lang="en-US" id="id_166787_510135_2_1"> Gross Carrying Amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsGross" xlink:to="us-gaap_FiniteLivedIntangibleAssetsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xml:lang="en-US" id="id_166787_506045_1_1"> Finite Lived Intangible Assets Major Class Name [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xml:lang="en-US" id="id_166787_506045_2_1"> Finite-Lived Intangible Assets, Major Class Name [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:to="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xml:lang="en-US" id="id_166787_500938_1_1"> Finite Lived Intangible Assets Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xml:lang="en-US" id="id_166787_500938_6_1"> Finite-Lived Intangible Assets, Net, Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsNet" xlink:to="us-gaap_FiniteLivedIntangibleAssetsNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xml:lang="en-US" id="id_166787_513345_1_1"> Finite Lived Intangible Asset Useful Life </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xml:lang="en-US" id="id_166787_513345_2_1"> Acquired intangible assets,estimated useful lives (in years) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl" xml:lang="en-US" id="id_166787_513345_12_1"> Intangible assets, weighted-average useful life (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:to="us-gaap_FiniteLivedIntangibleAssetUsefulLife_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FiscalYearTwentyFifteenMember" xlink:label="goog_FiscalYearTwentyFifteenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FiscalYearTwentyFifteenMember_lbl" xml:lang="en-US" id="id_166787_517281_3_1"> Fiscal Year 2015 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FiscalYearTwentyFifteenMember_lbl" xml:lang="en-US" id="id_166787_517281_1_1"> Fiscal Year Twenty Fifteen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FiscalYearTwentyFifteenMember_lbl" xml:lang="en-US" id="id_166787_517281_2_1"> 2015 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FiscalYearTwentyFifteenMember" xlink:to="goog_FiscalYearTwentyFifteenMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FiscalYearTwentyFourteenMember" xlink:label="goog_FiscalYearTwentyFourteenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FiscalYearTwentyFourteenMember_lbl" xml:lang="en-US" id="id_166787_537173_3_1"> Fiscal Year Twenty Fourteen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FiscalYearTwentyFourteenMember_lbl" xml:lang="en-US" id="id_166787_537173_1_1"> Fiscal Year Twenty Fourteen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FiscalYearTwentyFourteenMember_lbl" xml:lang="en-US" id="id_166787_537173_2_1"> 2014 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FiscalYearTwentyFourteenMember" xlink:to="goog_FiscalYearTwentyFourteenMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FiscalYearTwentySeventeenMember" xlink:label="goog_FiscalYearTwentySeventeenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FiscalYearTwentySeventeenMember_lbl" xml:lang="en-US" id="id_166787_517142_3_1"> Fiscal Year 2017 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FiscalYearTwentySeventeenMember_lbl" xml:lang="en-US" id="id_166787_517142_1_1"> Fiscal Year Twenty Seventeen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FiscalYearTwentySeventeenMember_lbl" xml:lang="en-US" id="id_166787_517142_2_1"> 2017 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FiscalYearTwentySeventeenMember" xlink:to="goog_FiscalYearTwentySeventeenMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FiscalYearTwentySixteenMember" xlink:label="goog_FiscalYearTwentySixteenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FiscalYearTwentySixteenMember_lbl" xml:lang="en-US" id="id_166787_517141_3_1"> Fiscal Year 2016 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FiscalYearTwentySixteenMember_lbl" xml:lang="en-US" id="id_166787_517141_1_1"> Fiscal Year Twenty Sixteen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FiscalYearTwentySixteenMember_lbl" xml:lang="en-US" id="id_166787_517141_2_1"> 2016 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FiscalYearTwentySixteenMember" xlink:to="goog_FiscalYearTwentySixteenMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FiscalYearTwentyThirteenMember" xlink:label="goog_FiscalYearTwentyThirteenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FiscalYearTwentyThirteenMember_lbl" xml:lang="en-US" id="id_166787_517572_3_1"> Fiscal Year 2013 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FiscalYearTwentyThirteenMember_lbl" xml:lang="en-US" id="id_166787_517572_1_1"> Fiscal Year Twenty Thirteen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FiscalYearTwentyThirteenMember_lbl" xml:lang="en-US" id="id_166787_517572_2_1"> 2013 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FiscalYearTwentyThirteenMember" xlink:to="goog_FiscalYearTwentyThirteenMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ForeignCountryMember" xlink:label="us-gaap_ForeignCountryMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCountryMember_lbl" xml:lang="en-US" id="id_166787_502699_1_1"> Foreign Country [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ForeignCountryMember_lbl" xml:lang="en-US" id="id_166787_502699_2_1"> Foreign Tax Authority </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCountryMember" xlink:to="us-gaap_ForeignCountryMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months" xlink:label="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months_lbl" xml:lang="en-US" id="id_166787_501783_1_1"> Foreign Currency Cash Flow Hedge Gain Loss To Be Reclassified During Next 12 Months </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months_lbl" xml:lang="en-US" id="id_166787_501783_2_1"> Cash flow hedges, expected to be reclassified from AOCI to revenues within the next 12 months </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months" xlink:to="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ForeignCurrencyExchangeGainLossNet" xlink:label="goog_ForeignCurrencyExchangeGainLossNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignCurrencyExchangeGainLossNet_lbl" xml:lang="en-US" id="id_166787_520704_3_1"> The aggregate foreign currency gains/losses (both realized and unrealized) included in determining net income for the reporting period. Includes foreign currency transaction gains and losses and other hedging gains and losses. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignCurrencyExchangeGainLossNet_lbl" xml:lang="en-US" id="id_166787_520704_1_1"> Foreign Currency Exchange Gain Loss Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ForeignCurrencyExchangeGainLossNet_lbl" xml:lang="en-US" id="id_166787_520704_2_1"> Foreign currency exchange losses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignCurrencyExchangeGainLossNet" xlink:to="goog_ForeignCurrencyExchangeGainLossNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl" xml:lang="en-US" id="id_166787_513270_1_1"> Foreign Currency Transaction Gain Loss Before Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl" xml:lang="en-US" id="id_166787_513270_2_1"> Foreign currency transaction gains (losses) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:to="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_513370_1_1"> Foreign Currency Transactions And Translations Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_513370_2_1"> Foreign Currency </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:to="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ForeignExchangeContractMember" xlink:label="us-gaap_ForeignExchangeContractMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignExchangeContractMember_lbl" xml:lang="en-US" id="id_166787_511672_1_1"> Foreign Exchange Contract [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ForeignExchangeContractMember_lbl" xml:lang="en-US" id="id_166787_511672_2_1"> Foreign Exchange Contract </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignExchangeContractMember" xlink:to="us-gaap_ForeignExchangeContractMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ForeignExchangeContractsToPurchaseCurrenciesAxis" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl" xml:lang="en-US" id="id_166787_530509_3_1"> Foreign Exchange Contracts To Purchase Currencies Axis </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl" xml:lang="en-US" id="id_166787_530509_1_1"> Foreign Exchange Contracts To Purchase Currencies [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl" xml:lang="en-US" id="id_166787_530509_2_1"> Foreign Exchange Contracts To Purchase Currencies [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis" xlink:to="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ForeignExchangeContractsToPurchaseCurrenciesDomain" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl" xml:lang="en-US" id="id_166787_530759_3_1"> Foreign Exchange Contracts To Purchase Currencies Domain </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl" xml:lang="en-US" id="id_166787_530759_1_1"> Foreign Exchange Contracts To Purchase Currencies [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl" xml:lang="en-US" id="id_166787_530759_2_1"> Foreign Exchange Contracts To Purchase Currencies Domain </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain" xlink:to="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember_lbl" xml:lang="en-US" id="id_166787_515534_3_1"> Foreign exchange contracts to purchase US dollars [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember_lbl" xml:lang="en-US" id="id_166787_515534_1_1"> Foreign Exchange Contracts To Purchase United States Dollars [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember_lbl" xml:lang="en-US" id="id_166787_515534_2_1"> Foreign exchange contracts to purchase US dollars </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember_lbl" xml:lang="en-US" id="id_166787_516053_3_1"> Foreign exchange contracts to purchase U.S. dollars with foreign currencies [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember_lbl" xml:lang="en-US" id="id_166787_516053_1_1"> Foreign Exchange Contracts To Purchase United States Dollars With Foreign Currencies [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember_lbl" xml:lang="en-US" id="id_166787_516053_2_1"> Foreign exchange contracts to purchase U.S. dollars with foreign currencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUnitedStatesDollarsWithForeignCurrenciesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ForeignGovernmentDebtMember" xlink:label="us-gaap_ForeignGovernmentDebtMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignGovernmentDebtMember_lbl" xml:lang="en-US" id="id_166787_513803_1_1"> Foreign Government Debt [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ForeignGovernmentDebtMember_lbl" xml:lang="en-US" id="id_166787_513803_2_1"> Foreign government bonds </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignGovernmentDebtMember" xlink:to="us-gaap_ForeignGovernmentDebtMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FurnitureAndFixturesGross" xlink:label="us-gaap_FurnitureAndFixturesGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FurnitureAndFixturesGross_lbl" xml:lang="en-US" id="id_166787_511335_1_1"> Furniture And Fixtures Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FurnitureAndFixturesGross_lbl" xml:lang="en-US" id="id_166787_511335_2_1"> Furniture and fixtures </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FurnitureAndFixturesGross" xlink:to="us-gaap_FurnitureAndFixturesGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactions" xlink:label="us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactions_lbl" xml:lang="en-US" id="id_166787_513383_1_1"> Future Minimum Sublease Rentals Sale Leaseback Transactions </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactions_lbl" xml:lang="en-US" id="id_166787_513383_2_1"> Sub-lease Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactions" xlink:to="us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactions_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases_lbl" xml:lang="en-US" id="id_166787_527346_3_1"> Future rental income related to the leases assumed in connection with building purchases. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases_lbl" xml:lang="en-US" id="id_166787_527346_1_1"> Future Rental Income From Leases Assumed In Connection With Building Purchases </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases_lbl" xml:lang="en-US" id="id_166787_527346_2_1"> Future rental income related to leases assumed in connection with building purchases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases" xlink:to="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithBuildingPurchases_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet" xlink:label="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet_lbl" xml:lang="en-US" id="id_166787_514294_1_1"> Gain Loss From Components Excluded From Assessment Of Fair Value Hedge Effectiveness Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet_lbl" xml:lang="en-US" id="id_166787_514294_2_1"> Losses related to the amount excluded from effectiveness testing of the hedges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet" xlink:to="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GainLossOnForeignCurrencyFairValueHedgeDerivatives" xlink:label="us-gaap_GainLossOnForeignCurrencyFairValueHedgeDerivatives"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GainLossOnForeignCurrencyFairValueHedgeDerivatives_lbl" xml:lang="en-US" id="id_166787_505091_1_1"> Gain Loss On Foreign Currency Fair Value Hedge Derivatives </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GainLossOnForeignCurrencyFairValueHedgeDerivatives_lbl" xml:lang="en-US" id="id_166787_505091_2_1"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GainLossOnForeignCurrencyFairValueHedgeDerivatives" xlink:to="us-gaap_GainLossOnForeignCurrencyFairValueHedgeDerivatives_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GainLossOnSaleOfBusiness" xlink:label="us-gaap_GainLossOnSaleOfBusiness"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GainLossOnSaleOfBusiness_lbl" xml:lang="en-US" id="id_166787_503993_1_1"> Gain Loss On Sale Of Business </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GainLossOnSaleOfBusiness_lbl" xml:lang="en-US" id="id_166787_503993_2_1"> Gain on divestiture of business </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_GainLossOnSaleOfBusiness_lbl" xml:lang="en-US" id="id_166787_503993_8_1"> Gain on divestiture of business </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GainLossOnSaleOfBusiness" xlink:to="us-gaap_GainLossOnSaleOfBusiness_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="us-gaap_GeneralAndAdministrativeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GeneralAndAdministrativeExpense_lbl" xml:lang="en-US" id="id_166787_506093_1_1"> General And Administrative Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GeneralAndAdministrativeExpense_lbl" xml:lang="en-US" id="id_166787_506093_2_1"> General and administrative </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GeneralAndAdministrativeExpense" xlink:to="us-gaap_GeneralAndAdministrativeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="us-gaap_GeneralAndAdministrativeExpenseMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GeneralAndAdministrativeExpenseMember_lbl" xml:lang="en-US" id="id_166787_510320_1_1"> General And Administrative Expense [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GeneralAndAdministrativeExpenseMember_lbl" xml:lang="en-US" id="id_166787_510320_2_1"> General and Administrative Expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GeneralAndAdministrativeExpenseMember" xlink:to="us-gaap_GeneralAndAdministrativeExpenseMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_Goodwill" xlink:label="us-gaap_Goodwill"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US" id="id_166787_498098_1_1"> Goodwill </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US" id="id_166787_498098_4_1"> Ending Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US" id="id_166787_498098_5_1"> Beginning Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US" id="id_166787_498098_2_1"> Goodwill </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Goodwill" xlink:to="us-gaap_Goodwill_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod_lbl" xml:lang="en-US" id="id_166787_513585_1_1"> Goodwill Acquired During Period </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod_lbl" xml:lang="en-US" id="id_166787_513585_2_1"> Goodwill acquired </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAcquiredDuringPeriod" xlink:to="us-gaap_GoodwillAcquiredDuringPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_GoodwillAndIntangibleAssetsDisclosureLineItems" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518746_3_1"> Goodwill and Intangible Assets Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518746_1_1"> Goodwill And Intangible Assets Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_518746_2_1"> Goodwill and Intangible Assets Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoodwillAndIntangibleAssetsDisclosureLineItems" xlink:to="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_GoodwillAndIntangibleAssetsDisclosureTable" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541755_3_1"> Goodwill and Intangible Assets Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541755_1_1"> Goodwill And Intangible Assets Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541755_2_1"> Goodwill and Intangible Assets Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoodwillAndIntangibleAssetsDisclosureTable" xlink:to="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_507422_1_1"> Goodwill And Intangible Assets Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_507422_2_1"> Goodwill and Other Intangible Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:to="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="us-gaap_GoodwillLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillLineItems_lbl" xml:lang="en-US" id="id_166787_502143_1_1"> Goodwill [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_GoodwillLineItems_lbl" xml:lang="en-US" id="id_166787_502143_2_1"> Goodwill [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillLineItems" xlink:to="us-gaap_GoodwillLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GoodwillOtherChanges" xlink:label="us-gaap_GoodwillOtherChanges"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillOtherChanges_lbl" xml:lang="en-US" id="id_166787_504928_1_1"> Goodwill Other Changes </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_GoodwillOtherChanges_lbl" xml:lang="en-US" id="id_166787_504928_8_1"> Goodwill adjustment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillOtherChanges" xlink:to="us-gaap_GoodwillOtherChanges_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_GoogleIncorporatedMember" xlink:label="goog_GoogleIncorporatedMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoogleIncorporatedMember_lbl" xml:lang="en-US" id="id_166787_537250_3_1"> Google Incorporated [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoogleIncorporatedMember_lbl" xml:lang="en-US" id="id_166787_537250_1_1"> Google Incorporated [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_GoogleIncorporatedMember_lbl" xml:lang="en-US" id="id_166787_537250_2_1"> Google </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoogleIncorporatedMember" xlink:to="goog_GoogleIncorporatedMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_GoogleNetworkWebSitesMember" xlink:label="goog_GoogleNetworkWebSitesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoogleNetworkWebSitesMember_lbl" xml:lang="en-US" id="id_166787_533674_3_1"> Google Network Web Sites [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoogleNetworkWebSitesMember_lbl" xml:lang="en-US" id="id_166787_533674_1_1"> Google Network Web Sites [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_GoogleNetworkWebSitesMember_lbl" xml:lang="en-US" id="id_166787_533674_2_1"> Google Network Members' websites </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoogleNetworkWebSitesMember" xlink:to="goog_GoogleNetworkWebSitesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_GoogleSegmentMember" xlink:label="goog_GoogleSegmentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoogleSegmentMember_lbl" xml:lang="en-US" id="id_166787_537341_3_1"> Google Segment [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoogleSegmentMember_lbl" xml:lang="en-US" id="id_166787_537341_1_1"> Google Segment [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_GoogleSegmentMember_lbl" xml:lang="en-US" id="id_166787_537341_2_1"> Google </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoogleSegmentMember" xlink:to="goog_GoogleSegmentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_GoogleWebSitesMember" xlink:label="goog_GoogleWebSitesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoogleWebSitesMember_lbl" xml:lang="en-US" id="id_166787_533675_3_1"> Google Web Sites [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoogleWebSitesMember_lbl" xml:lang="en-US" id="id_166787_533675_1_1"> Google Web Sites [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_GoogleWebSitesMember_lbl" xml:lang="en-US" id="id_166787_533675_2_1"> Google websites </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoogleWebSitesMember" xlink:to="goog_GoogleWebSitesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_HardwareMember" xlink:label="goog_HardwareMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_HardwareMember_lbl" xml:lang="en-US" id="id_166787_531645_3_1"> Hardware [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_HardwareMember_lbl" xml:lang="en-US" id="id_166787_531645_1_1"> Hardware [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_HardwareMember_lbl" xml:lang="en-US" id="id_166787_531645_2_1"> Hardware and other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_HardwareMember" xlink:to="goog_HardwareMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="us-gaap_HedgingDesignationAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_HedgingDesignationAxis_lbl" xml:lang="en-US" id="id_166787_502614_1_1"> Hedging Designation [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_HedgingDesignationAxis_lbl" xml:lang="en-US" id="id_166787_502614_2_1"> Hedging Designation [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HedgingDesignationAxis" xlink:to="us-gaap_HedgingDesignationAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="us-gaap_HedgingDesignationDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_HedgingDesignationDomain_lbl" xml:lang="en-US" id="id_166787_509933_1_1"> Hedging Designation [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_HedgingDesignationDomain_lbl" xml:lang="en-US" id="id_166787_509933_2_1"> Hedging Designation [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HedgingDesignationDomain" xlink:to="us-gaap_HedgingDesignationDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_HedgingRelationshipDomain" xlink:label="us-gaap_HedgingRelationshipDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_HedgingRelationshipDomain_lbl" xml:lang="en-US" id="id_166787_511595_1_1"> Hedging Relationship [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_HedgingRelationshipDomain_lbl" xml:lang="en-US" id="id_166787_511595_2_1"> Hedging Relationship [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HedgingRelationshipDomain" xlink:to="us-gaap_HedgingRelationshipDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_HomeSegmentMember" xlink:label="goog_HomeSegmentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_HomeSegmentMember_lbl" xml:lang="en-US" id="id_166787_537343_3_1"> Home Segment [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_HomeSegmentMember_lbl" xml:lang="en-US" id="id_166787_537343_1_1"> Home Segment [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_HomeSegmentMember_lbl" xml:lang="en-US" id="id_166787_537343_2_1"> Home </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_HomeSegmentMember" xlink:to="goog_HomeSegmentMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ImpairmentOfInvestments" xlink:label="us-gaap_ImpairmentOfInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US" id="id_166787_499919_1_1"> Impairment Of Investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US" id="id_166787_499919_2_1"> Impairment of equity investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US" id="id_166787_499919_12_1"> Other-than-temporary impairment charge on investment </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US" id="id_166787_499919_8_1"> Impairment of equity investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOfInvestments" xlink:to="us-gaap_ImpairmentOfInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538692_3_1"> Describes an entity's accounting policy for recognizing and measuring the impairment of marketable and non-marketable securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538692_1_1"> Impairment Of Marketable And Non Marketable Securities Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538692_2_1"> Impairment of Marketable and Non-Marketable Securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock" xlink:to="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeLossFromContinuingOperations" xlink:label="us-gaap_IncomeLossFromContinuingOperations"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperations_lbl" xml:lang="en-US" id="id_166787_500099_1_1"> Income Loss From Continuing Operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeLossFromContinuingOperations_lbl" xml:lang="en-US" id="id_166787_500099_2_1"> Allocation of undistributed earnings for basic computation-continuing operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_IncomeLossFromContinuingOperations_lbl" xml:lang="en-US" id="id_166787_500099_6_1"> Net income from continuing operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_IncomeLossFromContinuingOperations_lbl" xml:lang="en-US" id="id_166787_500099_12_1"> Allocation of undistributed earnings-continuing operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperations" xlink:to="us-gaap_IncomeLossFromContinuingOperations_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl" xml:lang="en-US" id="id_166787_510078_1_1"> Income Loss From Continuing Operations Before Income Taxes Domestic </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl" xml:lang="en-US" id="id_166787_510078_2_1"> Income before income taxes, income from domestic operations amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:to="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl" xml:lang="en-US" id="id_166787_503336_1_1"> Income Loss From Continuing Operations Before Income Taxes Foreign </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl" xml:lang="en-US" id="id_166787_503336_2_1"> Income before income taxes, income from foreign operations amount </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_lbl" xml:lang="en-US" id="id_166787_507631_1_1"> Income Loss From Continuing Operations Before Income Taxes Minority Interest And Income Loss From Equity Method Investments </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTax" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTax_lbl" xml:lang="en-US" id="id_166787_505611_1_1"> Income Loss From Discontinued Operations Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/positiveLabel" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTax_lbl" xml:lang="en-US" id="id_166787_505611_32_1"> Net loss from discontinued operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTax_lbl" xml:lang="en-US" id="id_166787_505611_2_1"> Allocation of undistributed earnings for basic computation-discontinued operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTax_lbl" xml:lang="en-US" id="id_166787_505611_6_1"> Net loss from discontinued operations </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare_lbl" xml:lang="en-US" id="id_166787_498371_1_1"> Income Loss From Discontinued Operations Net Of Tax Per Basic Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare_lbl" xml:lang="en-US" id="id_166787_498371_2_1"> Discontinued operations </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare_lbl" xml:lang="en-US" id="id_166787_497940_1_1"> Income Loss From Discontinued Operations Net Of Tax Per Diluted Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeLossFromDiscontinuedOperationsNetOfTaxPerDilutedShare_lbl" xml:lang="en-US" id="id_166787_497940_2_1"> Discontinued operations </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="us-gaap_IncomeStatementAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xml:lang="en-US" id="id_166787_509240_1_1"> Income Statement [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xml:lang="en-US" id="id_166787_509240_2_1"> Income Statement [Abstract] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeStatementLocationAxis_lbl" xml:lang="en-US" id="id_166787_512014_1_1"> Income Statement Location [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeStatementLocationAxis_lbl" xml:lang="en-US" id="id_166787_512014_2_1"> Income Statement Location [Axis] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeStatementLocationDomain_lbl" xml:lang="en-US" id="id_166787_514003_1_1"> Income Statement Location [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeStatementLocationDomain_lbl" xml:lang="en-US" id="id_166787_514003_2_1"> Income Statement Location [Domain] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncomeTaxesLineItems_lbl" xml:lang="en-US" id="id_166787_518729_3_1"> Income Taxes [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncomeTaxesLineItems_lbl" xml:lang="en-US" id="id_166787_518729_1_1"> Income Taxes [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncomeTaxesTable_lbl" xml:lang="en-US" id="id_166787_541968_3_1"> Income Taxes [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncomeTaxesTable_lbl" xml:lang="en-US" id="id_166787_541968_1_1"> Income Taxes [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_IncomeTaxesTable_lbl" xml:lang="en-US" id="id_166787_541968_2_1"> Income Taxes [Table] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_513638_2_1"> Provision for income taxes </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_IncomeTaxReconciliationBasisDifferenceInInvestmentInHomeBusiness" xlink:label="goog_IncomeTaxReconciliationBasisDifferenceInInvestmentInHomeBusiness"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncomeTaxReconciliationBasisDifferenceInInvestmentInHomeBusiness_lbl" xml:lang="en-US" id="id_166787_683012_3_1"> The portion of the difference between total income tax expense or benefit as reported in the Income Statement and the expected income tax expense or benefit computed by applying the domestic federal statutory income tax rates to pretax income from continuing operations attributable to basis difference in investment in Home business. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncomeTaxReconciliationBasisDifferenceInInvestmentInHomeBusiness_lbl" xml:lang="en-US" id="id_166787_683012_1_1"> Income Tax Reconciliation Basis Difference In Investment In Home Business </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl" xml:lang="en-US" id="id_166787_500944_2_1"> Expected provision at federal statutory tax rate (35%) </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_IncomeTaxReconciliationNondeductibleExpenseLegalSettlement" xlink:label="goog_IncomeTaxReconciliationNondeductibleExpenseLegalSettlement"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncomeTaxReconciliationNondeductibleExpenseLegalSettlement_lbl" xml:lang="en-US" id="id_166787_527424_3_1"> The portion of the difference between total income tax expense or benefit as reported in the Income Statement for the period and the expected income tax expense or benefit computed by applying the domestic federal statutory income tax rates to pretax income from continuing operations attributable to nondeductible expenses related to a legal settlement. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncomeTaxReconciliationNondeductibleExpenseLegalSettlement_lbl" xml:lang="en-US" id="id_166787_527424_1_1"> Income Tax Reconciliation Nondeductible Expense Legal Settlement </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xml:lang="en-US" id="id_166787_513256_1_1"> Income Tax Reconciliation Other Adjustments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xml:lang="en-US" id="id_166787_513256_2_1"> Other permanent differences </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes" xlink:label="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_lbl" xml:lang="en-US" id="id_166787_498555_2_1"> State taxes, net of federal benefit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes" xlink:to="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl" xml:lang="en-US" id="id_166787_501559_1_1"> Income Tax Reconciliation Tax Credits Research </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl" xml:lang="en-US" id="id_166787_501559_8_1"> Federal research credit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:to="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxExemptIncome" xlink:label="us-gaap_IncomeTaxReconciliationTaxExemptIncome"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationTaxExemptIncome_lbl" xml:lang="en-US" id="id_166787_503361_1_1"> Income Tax Reconciliation Tax Exempt Income </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncomeTaxReconciliationTaxExemptIncome_lbl" xml:lang="en-US" id="id_166787_503361_8_1"> Tax exempt interest </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationTaxExemptIncome" xlink:to="us-gaap_IncomeTaxReconciliationTaxExemptIncome_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xml:lang="en-US" id="id_166787_499519_1_1"> Increase Decrease In Accounts Payable </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xml:lang="en-US" id="id_166787_499519_2_1"> Accounts payable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccountsPayable" xlink:to="us-gaap_IncreaseDecreaseInAccountsPayable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xml:lang="en-US" id="id_166787_507537_1_1"> Increase Decrease In Accounts Receivable </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xml:lang="en-US" id="id_166787_507537_8_1"> Accounts receivable </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilities_lbl" xml:lang="en-US" id="id_166787_514845_1_1"> Increase Decrease In Accrued Liabilities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilities_lbl" xml:lang="en-US" id="id_166787_514845_2_1"> Accrued expenses and other liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:to="us-gaap_IncreaseDecreaseInAccruedLiabilities_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_IncreaseDecreaseInAccruedRevenueShare" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare_lbl" xml:lang="en-US" id="id_166787_520173_3_1"> The net change during the reporting period in the aggregate amount of obligations incurred but not paid under the revenue share arrangements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare_lbl" xml:lang="en-US" id="id_166787_520173_1_1"> Increase Decrease In Accrued Revenue Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare_lbl" xml:lang="en-US" id="id_166787_520173_2_1"> Accrued revenue share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncreaseDecreaseInAccruedRevenueShare" xlink:to="goog_IncreaseDecreaseInAccruedRevenueShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="us-gaap_IncreaseDecreaseInDeferredRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInDeferredRevenue_lbl" xml:lang="en-US" id="id_166787_505013_1_1"> Increase Decrease In Deferred Revenue </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncreaseDecreaseInDeferredRevenue_lbl" xml:lang="en-US" id="id_166787_505013_2_1"> Deferred revenue </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:to="us-gaap_IncreaseDecreaseInDeferredRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInIncomeTaxes" xlink:label="us-gaap_IncreaseDecreaseInIncomeTaxes"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInIncomeTaxes_lbl" xml:lang="en-US" id="id_166787_502567_1_1"> Increase Decrease In Income Taxes </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncreaseDecreaseInIncomeTaxes_lbl" xml:lang="en-US" id="id_166787_502567_2_1"> Income taxes, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInIncomeTaxes" xlink:to="us-gaap_IncreaseDecreaseInIncomeTaxes_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="us-gaap_IncreaseDecreaseInInventories"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInInventories_lbl" xml:lang="en-US" id="id_166787_510295_1_1"> Increase Decrease In Inventories </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncreaseDecreaseInInventories_lbl" xml:lang="en-US" id="id_166787_510295_8_1"> Inventories </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInInventories" xlink:to="us-gaap_IncreaseDecreaseInInventories_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xml:lang="en-US" id="id_166787_503089_1_1"> Increase Decrease In Operating Capital [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xml:lang="en-US" id="id_166787_503089_2_1"> Changes in assets and liabilities, net of effects of acquisitions: </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl" xml:lang="en-US" id="id_166787_520168_3_1"> The net change during the reporting period in the aggregate amount of prepaid revenue share, expenses and other operating assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl" xml:lang="en-US" id="id_166787_520168_1_1"> Increase Decrease In Prepaid Revenue Share Expenses And Other Assets </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl" xml:lang="en-US" id="id_166787_520168_8_1"> Prepaid revenue share, expenses and other assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets" xlink:to="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_IncrementalCommonSharesAttributableToConversionOfCommonStock" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock_lbl" xml:lang="en-US" id="id_166787_528545_3_1"> Dilutive impact on our earnings per share for the period as a result of conversion of Class B to Class A common stock. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock_lbl" xml:lang="en-US" id="id_166787_528545_1_1"> Incremental Common Shares Attributable To Conversion Of Common Stock </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock_lbl" xml:lang="en-US" id="id_166787_528545_2_1"> Conversion of Class B to Class A common shares outstanding </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_IncrementalCommonSharesAttributableToRestrictedStockUnits" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedStockUnits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedStockUnits_lbl" xml:lang="en-US" id="id_166787_528349_3_1"> The dilutive effect of unvested restricted stock units using the treasury stock method. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedStockUnits_lbl" xml:lang="en-US" id="id_166787_528349_1_1"> Incremental Common Shares Attributable To Restricted Stock Units </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedStockUnits_lbl" xml:lang="en-US" id="id_166787_528349_2_1"> Restricted stock units </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncrementalCommonSharesAttributableToRestrictedStockUnits" xlink:to="goog_IncrementalCommonSharesAttributableToRestrictedStockUnits_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xml:lang="en-US" id="id_166787_503660_1_1"> Incremental Common Shares Attributable To Share Based Payment Arrangements </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xml:lang="en-US" id="id_166787_503660_2_1"> Employee stock options, including warrants issued under Transferable Stock Option program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:to="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_InformationTechnologyAssetsGross" xlink:label="goog_InformationTechnologyAssetsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InformationTechnologyAssetsGross_lbl" xml:lang="en-US" id="id_166787_519701_3_1"> Gross amount at the balance sheet date of information technology assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InformationTechnologyAssetsGross_lbl" xml:lang="en-US" id="id_166787_519701_1_1"> Information Technology Assets Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_InformationTechnologyAssetsGross_lbl" xml:lang="en-US" id="id_166787_519701_2_1"> Information technology assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InformationTechnologyAssetsGross" xlink:to="goog_InformationTechnologyAssetsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xml:lang="en-US" id="id_166787_510540_1_1"> Intangible Assets Net Excluding Goodwill </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xml:lang="en-US" id="id_166787_510540_2_1"> Intangible assets, net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xml:lang="en-US" id="id_166787_510540_6_1"> Net Carrying Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:to="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InterestAndOtherIncomeTextBlock" xlink:label="us-gaap_InterestAndOtherIncomeTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InterestAndOtherIncomeTextBlock_lbl" xml:lang="en-US" id="id_166787_508232_1_1"> Interest And Other Income [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InterestAndOtherIncomeTextBlock_lbl" xml:lang="en-US" id="id_166787_508232_2_1"> Interest and Other Income, Net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestAndOtherIncomeTextBlock" xlink:to="us-gaap_InterestAndOtherIncomeTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InterestExpense" xlink:label="us-gaap_InterestExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InterestExpense_lbl" xml:lang="en-US" id="id_166787_514855_1_1"> Interest Expense </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_InterestExpense_lbl" xml:lang="en-US" id="id_166787_514855_8_1"> Interest expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestExpense" xlink:to="us-gaap_InterestExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InterestPaid" xlink:label="us-gaap_InterestPaid"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InterestPaid_lbl" xml:lang="en-US" id="id_166787_512118_1_1"> Interest Paid </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InterestPaid_lbl" xml:lang="en-US" id="id_166787_512118_2_1"> Cash paid for interest </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestPaid" xlink:to="us-gaap_InterestPaid_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InterestRateContractMember" xlink:label="us-gaap_InterestRateContractMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InterestRateContractMember_lbl" xml:lang="en-US" id="id_166787_507325_1_1"> Interest Rate Contract [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InterestRateContractMember_lbl" xml:lang="en-US" id="id_166787_507325_2_1"> Interest rate contract </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InterestRateContractMember" xlink:to="us-gaap_InterestRateContractMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InternalRevenueServiceIRSMember" xlink:label="us-gaap_InternalRevenueServiceIRSMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InternalRevenueServiceIRSMember_lbl" xml:lang="en-US" id="id_166787_502974_1_1"> Internal Revenue Service I R S [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InternalRevenueServiceIRSMember_lbl" xml:lang="en-US" id="id_166787_502974_2_1"> Federal </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InternalRevenueServiceIRSMember" xlink:to="us-gaap_InternalRevenueServiceIRSMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InventoryFinishedGoodsNetOfReserves" xlink:label="us-gaap_InventoryFinishedGoodsNetOfReserves"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InventoryFinishedGoodsNetOfReserves_lbl" xml:lang="en-US" id="id_166787_512309_1_1"> Inventory Finished Goods Net Of Reserves </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InventoryFinishedGoodsNetOfReserves_lbl" xml:lang="en-US" id="id_166787_512309_2_1"> Finished goods </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InventoryFinishedGoodsNetOfReserves" xlink:to="us-gaap_InventoryFinishedGoodsNetOfReserves_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InventoryNet" xlink:label="us-gaap_InventoryNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InventoryNet_lbl" xml:lang="en-US" id="id_166787_508278_1_1"> Inventory Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InventoryNet_lbl" xml:lang="en-US" id="id_166787_508278_2_1"> Inventories </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_InventoryNet_lbl" xml:lang="en-US" id="id_166787_508278_6_1"> Inventories </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InventoryNet" xlink:to="us-gaap_InventoryNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InventoryPolicyTextBlock" xlink:label="us-gaap_InventoryPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InventoryPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_499549_1_1"> Inventory Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InventoryPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_499549_2_1"> Inventories </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InventoryPolicyTextBlock" xlink:to="us-gaap_InventoryPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InventoryWorkInProcessAndRawMaterialsNetOfReserves" xlink:label="us-gaap_InventoryWorkInProcessAndRawMaterialsNetOfReserves"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InventoryWorkInProcessAndRawMaterialsNetOfReserves_lbl" xml:lang="en-US" id="id_166787_514521_1_1"> Inventory Work In Process And Raw Materials Net Of Reserves </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InventoryWorkInProcessAndRawMaterialsNetOfReserves_lbl" xml:lang="en-US" id="id_166787_514521_2_1"> Raw materials and work in process </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InventoryWorkInProcessAndRawMaterialsNetOfReserves" xlink:to="us-gaap_InventoryWorkInProcessAndRawMaterialsNetOfReserves_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InvestmentIncomeInterest" xlink:label="us-gaap_InvestmentIncomeInterest"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentIncomeInterest_lbl" xml:lang="en-US" id="id_166787_504284_1_1"> Investment Income Interest </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InvestmentIncomeInterest_lbl" xml:lang="en-US" id="id_166787_504284_2_1"> Interest income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentIncomeInterest" xlink:to="us-gaap_InvestmentIncomeInterest_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_InvestmentsClassifiedByContractualMaturityDateLineItems" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl" xml:lang="en-US" id="id_166787_518735_3_1"> Investments Classified by Contractual Maturity Date [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl" xml:lang="en-US" id="id_166787_518735_1_1"> Investments Classified By Contractual Maturity Date [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl" xml:lang="en-US" id="id_166787_518735_2_1"> Investments Classified by Contractual Maturity Date [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsClassifiedByContractualMaturityDateLineItems" xlink:to="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_InvestmentsClassifiedByContractualMaturityDateTable" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl" xml:lang="en-US" id="id_166787_541982_3_1"> Investments Classified by Contractual Maturity Date [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl" xml:lang="en-US" id="id_166787_541982_1_1"> Investments Classified By Contractual Maturity Date [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl" xml:lang="en-US" id="id_166787_541982_2_1"> Investments Classified by Contractual Maturity Date [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsClassifiedByContractualMaturityDateTable" xlink:to="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock" xlink:label="us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_lbl" xml:lang="en-US" id="id_166787_509290_1_1"> Investments Classified By Contractual Maturity Date Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_lbl" xml:lang="en-US" id="id_166787_509290_2_1"> Investments Classified by Contractual Maturity Date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock" xlink:to="us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements" xlink:label="goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements_lbl" xml:lang="en-US" id="id_166787_524125_3_1"> Investments in reverse repurchase agreements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements_lbl" xml:lang="en-US" id="id_166787_524125_1_1"> Investments In Maturities Of Reverse Repurchase Agreements </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements_lbl" xml:lang="en-US" id="id_166787_524125_2_1"> Investments in reverse repurchase agreements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements" xlink:to="goog_InvestmentsInMaturitiesOfReverseRepurchaseAgreements_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_InvestmentsUnrealizedLossPositionLineItems" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems_lbl" xml:lang="en-US" id="id_166787_518747_3_1"> Investments, Unrealized Loss Position [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems_lbl" xml:lang="en-US" id="id_166787_518747_1_1"> Investments Unrealized Loss Position [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems_lbl" xml:lang="en-US" id="id_166787_518747_2_1"> Investments, Unrealized Loss Position [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsUnrealizedLossPositionLineItems" xlink:to="goog_InvestmentsUnrealizedLossPositionLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_InvestmentsUnrealizedLossPositionTable" xlink:label="goog_InvestmentsUnrealizedLossPositionTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsUnrealizedLossPositionTable_lbl" xml:lang="en-US" id="id_166787_541979_3_1"> Investments, Unrealized Loss Position [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsUnrealizedLossPositionTable_lbl" xml:lang="en-US" id="id_166787_541979_1_1"> Investments Unrealized Loss Position [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_InvestmentsUnrealizedLossPositionTable_lbl" xml:lang="en-US" id="id_166787_541979_2_1"> Investments, Unrealized Loss Position [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsUnrealizedLossPositionTable" xlink:to="goog_InvestmentsUnrealizedLossPositionTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="us-gaap_InvestmentTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xml:lang="en-US" id="id_166787_511531_1_1"> Investment Type [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xml:lang="en-US" id="id_166787_511531_2_1"> Investment Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentTypeAxis" xlink:to="us-gaap_InvestmentTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="us-gaap_InvestmentTypeCategorizationMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentTypeCategorizationMember_lbl" xml:lang="en-US" id="id_166787_508658_1_1"> Investment Type Categorization [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_InvestmentTypeCategorizationMember_lbl" xml:lang="en-US" id="id_166787_508658_2_1"> Investment Type Categorization [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentTypeCategorizationMember" xlink:to="us-gaap_InvestmentTypeCategorizationMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LandAndBuildingsGross" xlink:label="goog_LandAndBuildingsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LandAndBuildingsGross_lbl" xml:lang="en-US" id="id_166787_519702_3_1"> Gross amount at the balance sheet date of land and buildings. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LandAndBuildingsGross_lbl" xml:lang="en-US" id="id_166787_519702_1_1"> Land And Buildings Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LandAndBuildingsGross_lbl" xml:lang="en-US" id="id_166787_519702_2_1"> Land and buildings </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LandAndBuildingsGross" xlink:to="goog_LandAndBuildingsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="us-gaap_LeaseAndRentalExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LeaseAndRentalExpense_lbl" xml:lang="en-US" id="id_166787_513419_1_1"> Lease And Rental Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LeaseAndRentalExpense_lbl" xml:lang="en-US" id="id_166787_513419_2_1"> Rent expense under operating leases, including co-location arrangements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseAndRentalExpense" xlink:to="us-gaap_LeaseAndRentalExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LeaseExpirationYear" xlink:label="goog_LeaseExpirationYear"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LeaseExpirationYear_lbl" xml:lang="en-US" id="id_166787_529356_3_1"> Lease Expiration Year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LeaseExpirationYear_lbl" xml:lang="en-US" id="id_166787_529356_1_1"> Lease Expiration Year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LeaseExpirationYear_lbl" xml:lang="en-US" id="id_166787_529356_2_1"> Operating lease, expiration date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LeaseExpirationYear" xlink:to="goog_LeaseExpirationYear_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LeaseholdImprovementsGross" xlink:label="us-gaap_LeaseholdImprovementsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LeaseholdImprovementsGross_lbl" xml:lang="en-US" id="id_166787_509156_1_1"> Leasehold Improvements Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LeaseholdImprovementsGross_lbl" xml:lang="en-US" id="id_166787_509156_2_1"> Leasehold improvements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseholdImprovementsGross" xlink:to="us-gaap_LeaseholdImprovementsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_LegalEntityAxis" xlink:label="dei_LegalEntityAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_LegalEntityAxis_lbl" xml:lang="en-US" id="id_166787_497730_1_1"> Legal Entity [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_LegalEntityAxis_lbl" xml:lang="en-US" id="id_166787_497730_2_1"> Legal Entity [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_LegalEntityAxis" xlink:to="dei_LegalEntityAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LettersOfCreditOutstandingAmount" xlink:label="us-gaap_LettersOfCreditOutstandingAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LettersOfCreditOutstandingAmount_lbl" xml:lang="en-US" id="id_166787_510967_1_1"> Letters Of Credit Outstanding Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LettersOfCreditOutstandingAmount_lbl" xml:lang="en-US" id="id_166787_510967_2_1"> Unused letters of credit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LettersOfCreditOutstandingAmount" xlink:to="us-gaap_LettersOfCreditOutstandingAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xml:lang="en-US" id="id_166787_508780_1_1"> Liabilities And Stockholders Equity </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xml:lang="en-US" id="id_166787_508780_6_1"> Total liabilities and stockholders' equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAndStockholdersEquity" xlink:to="us-gaap_LiabilitiesAndStockholdersEquity_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xml:lang="en-US" id="id_166787_501524_1_1"> Liabilities And Stockholders Equity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xml:lang="en-US" id="id_166787_501524_2_1"> Liabilities and Stockholders' Equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:to="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="us-gaap_LiabilitiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xml:lang="en-US" id="id_166787_511950_1_1"> Liabilities Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xml:lang="en-US" id="id_166787_511950_6_1"> Total current liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesCurrent" xlink:to="us-gaap_LiabilitiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="us-gaap_LiabilitiesCurrentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xml:lang="en-US" id="id_166787_510138_1_1"> Liabilities Current [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xml:lang="en-US" id="id_166787_510138_2_1"> Current liabilities: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesCurrentAbstract" xlink:to="us-gaap_LiabilitiesCurrentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilityForUncertainTaxPositionsNoncurrent" xlink:label="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent_lbl" xml:lang="en-US" id="id_166787_508588_1_1"> Liability For Uncertain Tax Positions Noncurrent </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent_lbl" xml:lang="en-US" id="id_166787_508588_2_1"> Income taxes payable, non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent" xlink:to="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LineOfCreditFacilityAxis" xlink:label="us-gaap_LineOfCreditFacilityAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LineOfCreditFacilityAxis_lbl" xml:lang="en-US" id="id_166787_507199_1_1"> Line Of Credit Facility [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LineOfCreditFacilityAxis_lbl" xml:lang="en-US" id="id_166787_507199_2_1"> Lender Name [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityAxis" xlink:to="us-gaap_LineOfCreditFacilityAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LineOfCreditFacilityLenderDomain" xlink:label="us-gaap_LineOfCreditFacilityLenderDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LineOfCreditFacilityLenderDomain_lbl" xml:lang="en-US" id="id_166787_504794_1_1"> Line Of Credit Facility Lender [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LineOfCreditFacilityLenderDomain_lbl" xml:lang="en-US" id="id_166787_504794_2_1"> Line of Credit Facility, Lender [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityLenderDomain" xlink:to="us-gaap_LineOfCreditFacilityLenderDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xml:lang="en-US" id="id_166787_507704_1_1"> Line Of Credit Facility Maximum Borrowing Capacity </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xml:lang="en-US" id="id_166787_507704_2_1"> Debt financing program through the issuance of commercial paper </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:to="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LineOfCreditMaturityMonthAndYear" xlink:label="goog_LineOfCreditMaturityMonthAndYear"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LineOfCreditMaturityMonthAndYear_lbl" xml:lang="en-US" id="id_166787_530305_3_1"> Line of Credit Maturity Month and Year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LineOfCreditMaturityMonthAndYear_lbl" xml:lang="en-US" id="id_166787_530305_1_1"> Line Of Credit Maturity Month And Year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LineOfCreditMaturityMonthAndYear_lbl" xml:lang="en-US" id="id_166787_530305_2_1"> Revolving credit facility expiration date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LineOfCreditMaturityMonthAndYear" xlink:to="goog_LineOfCreditMaturityMonthAndYear_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LongLivedAssetsPolicyTextBlock" xlink:label="goog_LongLivedAssetsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongLivedAssetsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538693_3_1"> Describes an entity's accounting policy for long-lived assets including goodwill and other acquired intangible assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongLivedAssetsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538693_1_1"> Long Lived Assets Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LongLivedAssetsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538693_2_1"> Long-Lived Assets Including Goodwill and Other Acquired Intangible Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongLivedAssetsPolicyTextBlock" xlink:to="goog_LongLivedAssetsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebt" xlink:label="us-gaap_LongTermDebt"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebt_lbl" xml:lang="en-US" id="id_166787_509175_1_1"> Long Term Debt </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_LongTermDebt_lbl" xml:lang="en-US" id="id_166787_509175_6_1"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebt" xlink:to="us-gaap_LongTermDebt_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="us-gaap_LongTermDebtFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebtFairValue_lbl" xml:lang="en-US" id="id_166787_503233_1_1"> Long Term Debt Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongTermDebtFairValue_lbl" xml:lang="en-US" id="id_166787_503233_2_1"> Estimated fair value of long-term debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtFairValue" xlink:to="us-gaap_LongTermDebtFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour_lbl" xml:lang="en-US" id="id_166787_656398_3_1"> Long Term Debt Maturities Repayments Of Principal After Year Four </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour_lbl" xml:lang="en-US" id="id_166787_656398_1_1"> Long Term Debt Maturities Repayments Of Principal After Year Four </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour_lbl" xml:lang="en-US" id="id_166787_656398_2_1"> Thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour" xlink:to="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalAfterYearFour_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl" xml:lang="en-US" id="id_166787_498498_1_1"> Long Term Debt Maturities Repayments Of Principal In Next Twelve Months </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl" xml:lang="en-US" id="id_166787_498498_2_1"> 2013 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl" xml:lang="en-US" id="id_166787_512846_1_1"> Long Term Debt Maturities Repayments Of Principal In Year Four </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl" xml:lang="en-US" id="id_166787_512846_2_1"> 2016 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearFour_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl" xml:lang="en-US" id="id_166787_500380_1_1"> Long Term Debt Maturities Repayments Of Principal In Year Three </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl" xml:lang="en-US" id="id_166787_500380_2_1"> 2015 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearThree_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xml:lang="en-US" id="id_166787_510561_1_1"> Long Term Debt Maturities Repayments Of Principal In Year Two </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl" xml:lang="en-US" id="id_166787_510561_2_1"> 2014 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo" xlink:to="us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInYearTwo_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems_lbl" xml:lang="en-US" id="id_166787_518919_3_1"> Long Term Debt Maturities Repayments Of Principal [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems_lbl" xml:lang="en-US" id="id_166787_518919_1_1"> Long Term Debt Maturities Repayments Of Principal [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems_lbl" xml:lang="en-US" id="id_166787_518919_2_1"> Long Term Debt Maturities Repayments Of Principal [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems" xlink:to="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable_lbl" xml:lang="en-US" id="id_166787_541714_3_1"> Long Term Debt Maturities Repayments Of Principal [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable_lbl" xml:lang="en-US" id="id_166787_541714_1_1"> Long Term Debt Maturities Repayments Of Principal [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable_lbl" xml:lang="en-US" id="id_166787_541714_2_1"> Long Term Debt Maturities Repayments Of Principal [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable" xlink:to="goog_LongTermDebtMaturitiesRepaymentsOfPrincipalTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="us-gaap_LongTermDebtNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongTermDebtNoncurrent_lbl" xml:lang="en-US" id="id_166787_514586_1_1"> Long Term Debt Noncurrent </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongTermDebtNoncurrent_lbl" xml:lang="en-US" id="id_166787_514586_2_1"> Long-term debt </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_LongTermDebtNoncurrent_lbl" xml:lang="en-US" id="id_166787_514586_12_1"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongTermDebtNoncurrent" xlink:to="us-gaap_LongTermDebtNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_LongTermDebtParValue" xlink:label="goog_LongTermDebtParValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongTermDebtParValue_lbl" xml:lang="en-US" id="id_166787_526181_3_1"> Par value of long term debt as of the balance sheet date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongTermDebtParValue_lbl" xml:lang="en-US" id="id_166787_526181_1_1"> Long Term Debt Par Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_LongTermDebtParValue_lbl" xml:lang="en-US" id="id_166787_526181_2_1"> Long-term debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongTermDebtParValue" xlink:to="goog_LongTermDebtParValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="us-gaap_LongtermDebtTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LongtermDebtTypeAxis_lbl" xml:lang="en-US" id="id_166787_500478_1_1"> Longterm Debt Type [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_LongtermDebtTypeAxis_lbl" xml:lang="en-US" id="id_166787_500478_2_1"> Long-term Debt, Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LongtermDebtTypeAxis" xlink:to="us-gaap_LongtermDebtTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="us-gaap_LongtermDebtTypeDomain"/>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MajorPropertyClassAxis" xlink:label="us-gaap_MajorPropertyClassAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorPropertyClassAxis_lbl" xml:lang="en-US" id="id_166787_514280_1_1"> Major Property Class [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MajorPropertyClassAxis_lbl" xml:lang="en-US" id="id_166787_514280_2_1"> Major Property Class [Axis] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MajorPropertyClassDomain" xlink:label="us-gaap_MajorPropertyClassDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorPropertyClassDomain_lbl" xml:lang="en-US" id="id_166787_508407_1_1"> Major Property Class [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MajorPropertyClassDomain_lbl" xml:lang="en-US" id="id_166787_508407_2_1"> Major Property Class [Domain] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_lbl" xml:lang="en-US" id="id_166787_500849_1_1"> Major Types Of Debt And Equity Securities [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_lbl" xml:lang="en-US" id="id_166787_500849_2_1"> Major Types of Debt and Equity Securities [Axis] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_lbl" xml:lang="en-US" id="id_166787_504085_1_1"> Major Types Of Debt And Equity Securities [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_lbl" xml:lang="en-US" id="id_166787_504085_2_1"> Major Types of Debt and Equity Securities [Domain] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MarketingAndAdvertisingExpense" xlink:label="us-gaap_MarketingAndAdvertisingExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MarketingAndAdvertisingExpense_lbl" xml:lang="en-US" id="id_166787_513167_1_1"> Marketing And Advertising Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MarketingAndAdvertisingExpense_lbl" xml:lang="en-US" id="id_166787_513167_2_1"> Advertising and promotional expenses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MarketingAndAdvertisingExpense" xlink:to="us-gaap_MarketingAndAdvertisingExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MaximumMember" xlink:label="us-gaap_MaximumMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MaximumMember_lbl" xml:lang="en-US" id="id_166787_514053_1_1"> Maximum [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MaximumMember_lbl" xml:lang="en-US" id="id_166787_514053_2_1"> Maximum </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MaximumMember" xlink:to="us-gaap_MaximumMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MinimumMember" xlink:label="us-gaap_MinimumMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MinimumMember_lbl" xml:lang="en-US" id="id_166787_513639_1_1"> Minimum [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MinimumMember_lbl" xml:lang="en-US" id="id_166787_513639_2_1"> Minimum </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MinimumMember" xlink:to="us-gaap_MinimumMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_MobileSegmentMember" xlink:label="goog_MobileSegmentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MobileSegmentMember_lbl" xml:lang="en-US" id="id_166787_537342_3_1"> Mobile Segment [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MobileSegmentMember_lbl" xml:lang="en-US" id="id_166787_537342_1_1"> Mobile Segment [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_MobileSegmentMember_lbl" xml:lang="en-US" id="id_166787_537342_2_1"> Mobile </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MobileSegmentMember" xlink:to="goog_MobileSegmentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_MoneyMarketAndOtherFundsMember" xlink:label="goog_MoneyMarketAndOtherFundsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MoneyMarketAndOtherFundsMember_lbl" xml:lang="en-US" id="id_166787_532671_3_1"> Money Market and Other Funds [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MoneyMarketAndOtherFundsMember_lbl" xml:lang="en-US" id="id_166787_532671_1_1"> Money Market And Other Funds [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_MoneyMarketAndOtherFundsMember_lbl" xml:lang="en-US" id="id_166787_532671_2_1"> Money market and other funds </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MoneyMarketAndOtherFundsMember" xlink:to="goog_MoneyMarketAndOtherFundsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_MotorolaMobilityHoldingsIncMember" xlink:label="goog_MotorolaMobilityHoldingsIncMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MotorolaMobilityHoldingsIncMember_lbl" xml:lang="en-US" id="id_166787_535892_3_1"> Motorola Mobility Holdings Inc [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MotorolaMobilityHoldingsIncMember_lbl" xml:lang="en-US" id="id_166787_535892_1_1"> Motorola Mobility Holdings Inc [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_MotorolaMobilityHoldingsIncMember_lbl" xml:lang="en-US" id="id_166787_535892_2_1"> Motorola Mobile </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MotorolaMobilityHoldingsIncMember" xlink:to="goog_MotorolaMobilityHoldingsIncMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="us-gaap_MunicipalNotesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MunicipalNotesMember_lbl" xml:lang="en-US" id="id_166787_505548_1_1"> Municipal Notes [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_MunicipalNotesMember_lbl" xml:lang="en-US" id="id_166787_505548_2_1"> Municipal securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MunicipalNotesMember" xlink:to="us-gaap_MunicipalNotesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_MunicipalSecuritiesMember" xlink:label="goog_MunicipalSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MunicipalSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_631131_3_1"> Municipal Securities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MunicipalSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_631131_1_1"> Municipal Securities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_MunicipalSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_631131_2_1"> Municipal Securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MunicipalSecuritiesMember" xlink:to="goog_MunicipalSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NatureOfOperationsPolicyTextBlock" xlink:label="goog_NatureOfOperationsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NatureOfOperationsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538081_3_1"> Disclosure related to our nature of operations. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NatureOfOperationsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538081_1_1"> Nature Of Operations Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NatureOfOperationsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538081_2_1"> Nature of Operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NatureOfOperationsPolicyTextBlock" xlink:to="goog_NatureOfOperationsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xml:lang="en-US" id="id_166787_508099_1_1"> Net Cash Provided By Used In Financing Activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xml:lang="en-US" id="id_166787_508099_6_1"> Net cash provided by financing activities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_503174_1_1"> Net Cash Provided By Used In Financing Activities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_503174_2_1"> Financing activities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xml:lang="en-US" id="id_166787_504277_1_1"> Net Cash Provided By Used In Investing Activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xml:lang="en-US" id="id_166787_504277_6_1"> Net cash used in investing activities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_501589_1_1"> Net Cash Provided By Used In Investing Activities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_501589_2_1"> Investing activities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xml:lang="en-US" id="id_166787_504077_1_1"> Net Cash Provided By Used In Operating Activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xml:lang="en-US" id="id_166787_504077_6_1"> Net cash provided by operating activities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_505595_1_1"> Net Cash Provided By Used In Operating Activities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xml:lang="en-US" id="id_166787_505595_2_1"> Operating activities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="us-gaap_NetIncomeLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US" id="id_166787_513055_1_1"> Net Income Loss </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US" id="id_166787_513055_2_1"> Net income </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US" id="id_166787_513055_6_1"> Net income </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US" id="id_166787_513055_12_1"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLoss" xlink:to="us-gaap_NetIncomeLoss_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl" xml:lang="en-US" id="id_166787_508999_1_1"> Net Income Loss Available To Common Stockholders Basic [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl" xml:lang="en-US" id="id_166787_508999_2_1"> Numerator </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted_lbl" xml:lang="en-US" id="id_166787_514857_1_1"> Net Income Loss Available To Common Stockholders Diluted </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted_lbl" xml:lang="en-US" id="id_166787_514857_2_1"> Allocation of undistributed earnings </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract_lbl" xml:lang="en-US" id="id_166787_502881_1_1"> Net Income Loss Available To Common Stockholders Diluted [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract_lbl" xml:lang="en-US" id="id_166787_502881_2_1"> Numerator </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract" xlink:to="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl" xml:lang="en-US" id="id_166787_530570_3_1"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl" xml:lang="en-US" id="id_166787_530570_1_1"> Net Operating Loss And Capital Loss Carryforwards By Tax Authority [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl" xml:lang="en-US" id="id_166787_530570_2_1"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis" xlink:to="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl" xml:lang="en-US" id="id_166787_533101_3_1"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl" xml:lang="en-US" id="id_166787_533101_1_1"> Net Operating Loss And Capital Loss Carryforwards By Tax Authority [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl" xml:lang="en-US" id="id_166787_533101_2_1"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain" xlink:to="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl" xml:lang="en-US" id="id_166787_519516_3_1"> The net cash inflow (outflow) associated with the tax withholding payments on behalf of employees upon the net settlement of their vested restricted stock units, and the cash proceeds received from the exercise of stock options. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl" xml:lang="en-US" id="id_166787_519516_1_1"> Net Proceeds Payments Related To Stock Based Award Activities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl" xml:lang="en-US" id="id_166787_519516_8_1"> Net proceeds (payments) from stock-based award activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities" xlink:to="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="us-gaap_NondesignatedMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NondesignatedMember_lbl" xml:lang="en-US" id="id_166787_508863_1_1"> Nondesignated [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NondesignatedMember_lbl" xml:lang="en-US" id="id_166787_508863_2_1"> Derivatives not designated as hedging instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NondesignatedMember" xlink:to="us-gaap_NondesignatedMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NonMarketableEquityInvestmentsPolicyTextBlock" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538703_3_1"> Describes an entity's accounting policies for investment in non-marketable equity securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538703_1_1"> Non Marketable Equity Investments Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_538703_2_1"> Non Marketable Equity Investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NonMarketableEquityInvestmentsPolicyTextBlock" xlink:to="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="us-gaap_NonoperatingIncomeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xml:lang="en-US" id="id_166787_513079_1_1"> Nonoperating Income Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xml:lang="en-US" id="id_166787_513079_2_1"> Interest and other income, net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xml:lang="en-US" id="id_166787_513079_6_1"> Interest and other income, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonoperatingIncomeExpense" xlink:to="us-gaap_NonoperatingIncomeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NonoperatingIncomeExpenseMember" xlink:label="goog_NonoperatingIncomeExpenseMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NonoperatingIncomeExpenseMember_lbl" xml:lang="en-US" id="id_166787_531542_3_1"> Nonoperating Income Expense [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NonoperatingIncomeExpenseMember_lbl" xml:lang="en-US" id="id_166787_531542_1_1"> Nonoperating Income Expense [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NonoperatingIncomeExpenseMember_lbl" xml:lang="en-US" id="id_166787_531542_2_1"> Interest and other income, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NonoperatingIncomeExpenseMember" xlink:to="goog_NonoperatingIncomeExpenseMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NotionalAmountOfForeignCurrencyDerivatives" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivatives"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivatives_lbl" xml:lang="en-US" id="id_166787_510208_1_1"> Notional Amount Of Foreign Currency Derivatives </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivatives_lbl" xml:lang="en-US" id="id_166787_510208_2_1"> Notional principal of foreign exchange contracts outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NotionalAmountOfForeignCurrencyDerivatives" xlink:to="us-gaap_NotionalAmountOfForeignCurrencyDerivatives_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts_lbl" xml:lang="en-US" id="id_166787_506887_1_1"> Notional Amount Of Foreign Currency Derivative Sale Contracts </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts_lbl" xml:lang="en-US" id="id_166787_506887_2_1"> Notional principal of foreign exchange contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts" xlink:to="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NotionalAmountOfInterestRateCashFlowHedgeDerivatives" xlink:label="us-gaap_NotionalAmountOfInterestRateCashFlowHedgeDerivatives"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NotionalAmountOfInterestRateCashFlowHedgeDerivatives_lbl" xml:lang="en-US" id="id_166787_501247_1_1"> Notional Amount Of Interest Rate Cash Flow Hedge Derivatives </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NotionalAmountOfInterestRateCashFlowHedgeDerivatives_lbl" xml:lang="en-US" id="id_166787_501247_2_1"> Forward-starting interest swaps, notional amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NotionalAmountOfInterestRateCashFlowHedgeDerivatives" xlink:to="us-gaap_NotionalAmountOfInterestRateCashFlowHedgeDerivatives_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NotionalAmountOfInterestRateDerivativeInstrumentsNotDesignatedAsHedgingInstruments" xlink:label="us-gaap_NotionalAmountOfInterestRateDerivativeInstrumentsNotDesignatedAsHedgingInstruments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NotionalAmountOfInterestRateDerivativeInstrumentsNotDesignatedAsHedgingInstruments_lbl" xml:lang="en-US" id="id_166787_513993_1_1"> Notional Amount Of Interest Rate Derivative Instruments Not Designated As Hedging Instruments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NotionalAmountOfInterestRateDerivativeInstrumentsNotDesignatedAsHedgingInstruments_lbl" xml:lang="en-US" id="id_166787_513993_2_1"> Total notional amounts of interest rate contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NotionalAmountOfInterestRateDerivativeInstrumentsNotDesignatedAsHedgingInstruments" xlink:to="us-gaap_NotionalAmountOfInterestRateDerivativeInstrumentsNotDesignatedAsHedgingInstruments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NumberOfClassesOfCommonStock" xlink:label="goog_NumberOfClassesOfCommonStock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfClassesOfCommonStock_lbl" xml:lang="en-US" id="id_166787_529473_3_1"> Number of classes of common stock authorized by the Board of Directors. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfClassesOfCommonStock_lbl" xml:lang="en-US" id="id_166787_529473_1_1"> Number Of Classes Of Common Stock </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NumberOfClassesOfCommonStock_lbl" xml:lang="en-US" id="id_166787_529473_2_1"> Number of authorized classes of common stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfClassesOfCommonStock" xlink:to="goog_NumberOfClassesOfCommonStock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NumberOfOperatingSegments" xlink:label="us-gaap_NumberOfOperatingSegments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NumberOfOperatingSegments_lbl" xml:lang="en-US" id="id_166787_505781_1_1"> Number Of Operating Segments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NumberOfOperatingSegments_lbl" xml:lang="en-US" id="id_166787_505781_2_1"> Number of operating segments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NumberOfOperatingSegments" xlink:to="us-gaap_NumberOfOperatingSegments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod" xlink:label="goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod_lbl" xml:lang="en-US" id="id_166787_529659_3_1"> Total number of other acquisitions and purchases of intangible assets completed during period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod_lbl" xml:lang="en-US" id="id_166787_529659_1_1"> Number Of Other Acquisitions And Purchases Of Intangible Assets Completed During Period </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod_lbl" xml:lang="en-US" id="id_166787_529659_2_1"> Actual number of other acquisitions and purchase of intangible completed </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod" xlink:to="goog_NumberOfOtherAcquisitionsAndPurchasesOfIntangibleAssetsCompletedDuringPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516501_3_1"> Number of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516501_1_1"> Number Of Shares Sold To Selected Financial Institutions Under Transferable Stock Option Program </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516501_2_1"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram" xlink:to="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_NumberOfTranches" xlink:label="goog_NumberOfTranches"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfTranches_lbl" xml:lang="en-US" id="id_166787_529585_3_1"> Number of Tranches </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfTranches_lbl" xml:lang="en-US" id="id_166787_529585_1_1"> Number Of Tranches </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_NumberOfTranches_lbl" xml:lang="en-US" id="id_166787_529585_2_1"> Number of unsecured senior notes tranches </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfTranches" xlink:to="goog_NumberOfTranches_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="us-gaap_OperatingIncomeLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xml:lang="en-US" id="id_166787_498863_1_1"> Operating Income Loss </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xml:lang="en-US" id="id_166787_498863_2_1"> Income from operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xml:lang="en-US" id="id_166787_498863_6_1"> Income from operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xml:lang="en-US" id="id_166787_498863_12_1"> Income loss from operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingIncomeLoss" xlink:to="us-gaap_OperatingIncomeLoss_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="us-gaap_OperatingLeasesFutureMinimumPaymentsDue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OperatingLeasesFutureMinimumPaymentsDue_lbl" xml:lang="en-US" id="id_166787_513818_1_1"> Operating Leases Future Minimum Payments Due </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OperatingLeasesFutureMinimumPaymentsDue_lbl" xml:lang="en-US" id="id_166787_513818_2_1"> Operating Leases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:to="us-gaap_OperatingLeasesFutureMinimumPaymentsDue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome" xlink:label="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome_lbl" xml:lang="en-US" id="id_166787_520835_3_1"> The total contractually required future rental payments relating to non-cancelable operating leases, net of sublease rental income. </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_lbl" xml:lang="en-US" id="id_166787_519049_3_1"> Organization And Summary Of Significant Accounting Policies [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_lbl" xml:lang="en-US" id="id_166787_519049_1_1"> Organization And Summary Of Significant Accounting Policies [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_OrganizationAndSummaryOfSignificantAccountingPoliciesLineItems_lbl" xml:lang="en-US" id="id_166787_519049_2_1"> Organization And Summary Of Significant Accounting Policies [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OrganizationAndSummaryOfSignificantAccountingPoliciesTable_lbl" xml:lang="en-US" id="id_166787_541996_3_1"> Organization And Summary Of Significant Accounting Policies [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OrganizationAndSummaryOfSignificantAccountingPoliciesTable_lbl" xml:lang="en-US" id="id_166787_541996_1_1"> Organization And Summary Of Significant Accounting Policies [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_OrganizationAndSummaryOfSignificantAccountingPoliciesTable_lbl" xml:lang="en-US" id="id_166787_541996_2_1"> Organization And Summary Of Significant Accounting Policies [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xml:lang="en-US" id="id_166787_507182_1_1"> Other Comprehensive Income Available For Sale Securities Adjustment Net Of Tax Period Increase Decrease [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xml:lang="en-US" id="id_166787_507182_2_1"> Available-for-sale investments: </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeDerivativesQualifyingAsHedgesNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="us-gaap_OtherComprehensiveIncomeDerivativesQualifyingAsHedgesNetOfTaxPeriodIncreaseDecreaseAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeDerivativesQualifyingAsHedgesNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xml:lang="en-US" id="id_166787_506900_1_1"> Other Comprehensive Income Derivatives Qualifying As Hedges Net Of Tax Period Increase Decrease [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeDerivativesQualifyingAsHedgesNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xml:lang="en-US" id="id_166787_506900_2_1"> Cash flow hedges: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeDerivativesQualifyingAsHedgesNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:to="us-gaap_OtherComprehensiveIncomeDerivativesQualifyingAsHedgesNetOfTaxPeriodIncreaseDecreaseAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_514911_1_1"> Other Comprehensive Income Loss Available For Sale Securities Adjustment Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_514911_6_1"> Net change (net of tax effect of $52, $54, $68) </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_lbl" xml:lang="en-US" id="id_166787_511812_1_1"> Other Comprehensive Income Loss Available For Sale Securities Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_lbl" xml:lang="en-US" id="id_166787_511812_2_1"> Tax effect related to available-for-sale investments </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_lbl" xml:lang="en-US" id="id_166787_503177_1_1"> Other Comprehensive Income Loss Derivatives Qualifying As Hedges Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesNetOfTax_lbl" xml:lang="en-US" id="id_166787_503177_6_1"> Net change (net of tax effect of $52, $2, $53) </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax_lbl" xml:lang="en-US" id="id_166787_502634_1_1"> Other Comprehensive Income Loss Derivatives Qualifying As Hedges Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax_lbl" xml:lang="en-US" id="id_166787_502634_2_1"> Tax effect related to cash flow hedges </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_507555_1_1"> Other Comprehensive Income Loss Foreign Currency Transaction And Translation Adjustment Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_507555_2_1"> Change in foreign currency translation adjustment </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_lbl" xml:lang="en-US" id="id_166787_507555_12_1"> Foreign currency translation adjustment </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US" id="id_166787_507806_1_1"> Other Comprehensive Income Loss Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US" id="id_166787_507806_2_1"> Other comprehensive income (loss) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US" id="id_166787_507806_6_1"> Other comprehensive income </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xml:lang="en-US" id="id_166787_500163_1_1"> Other Comprehensive Income Loss Net Of Tax Period Increase Decrease [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_lbl" xml:lang="en-US" id="id_166787_500163_2_1"> Other comprehensive income: </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentForSaleOfSecuritiesIncludedInNetIncomeNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentForSaleOfSecuritiesIncludedInNetIncomeNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentForSaleOfSecuritiesIncludedInNetIncomeNetOfTax_lbl" xml:lang="en-US" id="id_166787_508480_1_1"> Other Comprehensive Income Loss Reclassification Adjustment For Sale Of Securities Included In Net Income Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentForSaleOfSecuritiesIncludedInNetIncomeNetOfTax_lbl" xml:lang="en-US" id="id_166787_508480_2_1"> Less: reclassification adjustment for net gains included in net income </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentOnDerivativesIncludedInNetIncomeNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentOnDerivativesIncludedInNetIncomeNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentOnDerivativesIncludedInNetIncomeNetOfTax_lbl" xml:lang="en-US" id="id_166787_504744_1_1"> Other Comprehensive Income Loss Reclassification Adjustment On Derivatives Included In Net Income Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentOnDerivativesIncludedInNetIncomeNetOfTax_lbl" xml:lang="en-US" id="id_166787_504744_2_1"> Less: reclassification adjustment for gains included in net income </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US" id="id_166787_505295_2_1"> Change in unrealized gains </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US" id="id_166787_514070_1_1"> Other Comprehensive Income Unrealized Holding Gain Loss On Securities Arising During Period Net Of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US" id="id_166787_514070_2_1"> Change in net unrealized gains </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xml:lang="en-US" id="id_166787_506871_1_1"> Other Liabilities Noncurrent </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xml:lang="en-US" id="id_166787_506871_2_1"> Other long-term liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherLiabilitiesNoncurrent" xlink:to="us-gaap_OtherLiabilitiesNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherLongTermInvestments" xlink:label="us-gaap_OtherLongTermInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xml:lang="en-US" id="id_166787_507688_1_1"> Other Long Term Investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xml:lang="en-US" id="id_166787_507688_2_1"> Non-marketable equity securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherLongTermInvestments" xlink:to="us-gaap_OtherLongTermInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="us-gaap_OtherNoncashIncomeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherNoncashIncomeExpense_lbl" xml:lang="en-US" id="id_166787_498876_1_1"> Other Noncash Income Expense </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_OtherNoncashIncomeExpense_lbl" xml:lang="en-US" id="id_166787_498876_8_1"> Other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherNoncashIncomeExpense" xlink:to="us-gaap_OtherNoncashIncomeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="us-gaap_OtherNonoperatingIncomeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xml:lang="en-US" id="id_166787_500036_1_1"> Other Nonoperating Income Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xml:lang="en-US" id="id_166787_500036_2_1"> Other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherNonoperatingIncomeExpense" xlink:to="us-gaap_OtherNonoperatingIncomeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherResearchAndDevelopmentExpenseMember" xlink:label="us-gaap_OtherResearchAndDevelopmentExpenseMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherResearchAndDevelopmentExpenseMember_lbl" xml:lang="en-US" id="id_166787_509927_1_1"> Other Research And Development Expense [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherResearchAndDevelopmentExpenseMember_lbl" xml:lang="en-US" id="id_166787_509927_2_1"> Research and Development Expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherResearchAndDevelopmentExpenseMember" xlink:to="us-gaap_OtherResearchAndDevelopmentExpenseMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_OtherRestructuringChargesMember" xlink:label="goog_OtherRestructuringChargesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OtherRestructuringChargesMember_lbl" xml:lang="en-US" id="id_166787_554256_3_1"> Other Restructuring Charges [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OtherRestructuringChargesMember_lbl" xml:lang="en-US" id="id_166787_554256_1_1"> Other Restructuring Charges [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_OtherRestructuringChargesMember_lbl" xml:lang="en-US" id="id_166787_554256_2_1"> Other Restructuring Charges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OtherRestructuringChargesMember" xlink:to="goog_OtherRestructuringChargesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherRestructuringCosts" xlink:label="us-gaap_OtherRestructuringCosts"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherRestructuringCosts_lbl" xml:lang="en-US" id="id_166787_499400_1_1"> Other Restructuring Costs </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherRestructuringCosts_lbl" xml:lang="en-US" id="id_166787_499400_2_1"> Charges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherRestructuringCosts" xlink:to="us-gaap_OtherRestructuringCosts_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherSalesRevenueNet" xlink:label="us-gaap_OtherSalesRevenueNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherSalesRevenueNet_lbl" xml:lang="en-US" id="id_166787_511705_1_1"> Other Sales Revenue Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherSalesRevenueNet_lbl" xml:lang="en-US" id="id_166787_511705_2_1"> Other revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherSalesRevenueNet" xlink:to="us-gaap_OtherSalesRevenueNet_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_OutstandingBalanceUnderCommercialPaperProgram" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl" xml:lang="en-US" id="id_166787_522529_3_1"> Outstanding balance under the commercial paper program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl" xml:lang="en-US" id="id_166787_522529_1_1"> Outstanding Balance Under Commercial Paper Program </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl" xml:lang="en-US" id="id_166787_522529_2_1"> Amounts of commercial paper outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OutstandingBalanceUnderCommercialPaperProgram" xlink:to="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_OutstandingBalanceUnderRevolvingCreditFacility" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl" xml:lang="en-US" id="id_166787_523129_3_1"> Outstanding balance under the revolving credit facility. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl" xml:lang="en-US" id="id_166787_523129_1_1"> Outstanding Balance Under Revolving Credit Facility </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl" xml:lang="en-US" id="id_166787_523129_2_1"> Revolving credit facility, amount outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OutstandingBalanceUnderRevolvingCreditFacility" xlink:to="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_PatentsAndDevelopedTechnologyMember" xlink:label="goog_PatentsAndDevelopedTechnologyMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PatentsAndDevelopedTechnologyMember_lbl" xml:lang="en-US" id="id_166787_530767_3_1"> Patents and developed technology </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PatentsAndDevelopedTechnologyMember_lbl" xml:lang="en-US" id="id_166787_530767_1_1"> Patents And Developed Technology [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_PatentsAndDevelopedTechnologyMember_lbl" xml:lang="en-US" id="id_166787_530767_2_1"> Patents and developed technology </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PatentsAndDevelopedTechnologyMember" xlink:to="goog_PatentsAndDevelopedTechnologyMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xml:lang="en-US" id="id_166787_503189_1_1"> Payments For Repurchase Of Common Stock </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xml:lang="en-US" id="id_166787_503189_8_1"> Repurchase of common stock in connection with acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:to="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PaymentsToAcquireMarketableSecurities" xlink:label="us-gaap_PaymentsToAcquireMarketableSecurities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsToAcquireMarketableSecurities_lbl" xml:lang="en-US" id="id_166787_511442_1_1"> Payments To Acquire Marketable Securities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsToAcquireMarketableSecurities_lbl" xml:lang="en-US" id="id_166787_511442_8_1"> Purchases of marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireMarketableSecurities" xlink:to="us-gaap_PaymentsToAcquireMarketableSecurities_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PaymentsToAcquireOtherInvestments" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xml:lang="en-US" id="id_166787_512695_1_1"> Payments To Acquire Other Investments </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xml:lang="en-US" id="id_166787_512695_8_1"> Investments in non-marketable equity securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireOtherInvestments" xlink:to="us-gaap_PaymentsToAcquireOtherInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xml:lang="en-US" id="id_166787_505828_1_1"> Payments To Acquire Property Plant And Equipment </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xml:lang="en-US" id="id_166787_505828_8_1"> Purchases of property and equipment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:to="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_PercentageOfTotalRevenuesInUnitedStates" xlink:label="goog_PercentageOfTotalRevenuesInUnitedStates"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PercentageOfTotalRevenuesInUnitedStates_lbl" xml:lang="en-US" id="id_166787_515641_3_1"> Percentage of revenues generated from customers in the United States. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PercentageOfTotalRevenuesInUnitedStates_lbl" xml:lang="en-US" id="id_166787_515641_1_1"> Percentage Of Total Revenues In United States </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_PercentageOfTotalRevenuesInUnitedStates_lbl" xml:lang="en-US" id="id_166787_515641_2_1"> Percentage of revenues generated from customers in the United States </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PercentageOfTotalRevenuesInUnitedStates" xlink:to="goog_PercentageOfTotalRevenuesInUnitedStates_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PreferredStockParOrStatedValuePerShare" xlink:label="us-gaap_PreferredStockParOrStatedValuePerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PreferredStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_508638_1_1"> Preferred Stock Par Or Stated Value Per Share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PreferredStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_508638_2_1"> Convertible preferred stock, par value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_PreferredStockParOrStatedValuePerShare_lbl" xml:lang="en-US" id="id_166787_508638_12_1"> Convertible preferred stock, par value per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockParOrStatedValuePerShare" xlink:to="us-gaap_PreferredStockParOrStatedValuePerShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="us-gaap_PreferredStockSharesAuthorized"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PreferredStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_507083_1_1"> Preferred Stock Shares Authorized </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PreferredStockSharesAuthorized_lbl" xml:lang="en-US" id="id_166787_507083_2_1"> Convertible preferred stock, shares authorized </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockSharesAuthorized" xlink:to="us-gaap_PreferredStockSharesAuthorized_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="us-gaap_PreferredStockSharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PreferredStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_513613_1_1"> Preferred Stock Shares Issued </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PreferredStockSharesIssued_lbl" xml:lang="en-US" id="id_166787_513613_2_1"> Convertible preferred stock, shares issued </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockSharesIssued" xlink:to="us-gaap_PreferredStockSharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:label="us-gaap_PreferredStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_513494_1_1"> Preferred Stock Shares Outstanding </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_513494_2_1"> Convertible preferred stock, shares outstanding </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_PreferredStockSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_513494_12_1"> Convertible preferred stock, shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PreferredStockSharesOutstanding" xlink:to="us-gaap_PreferredStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl" xml:lang="en-US" id="id_166787_522378_3_1"> Sum of the amounts paid in advance for revenue share and other arrangements that will be expensed and charged against earnings within one year or the normal operating cycle, if longer. Other assets include aggregate carrying amount of current assets not separately disclosed in the balance sheet due to materiality considerations. Current assets are expected to be realized or consumed within one year or the normal operating cycle, if longer. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl" xml:lang="en-US" id="id_166787_522378_1_1"> Prepaid Revenue Share Expenses And Other Assets Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl" xml:lang="en-US" id="id_166787_522378_2_1"> Prepaid revenue share, expenses and other assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl" xml:lang="en-US" id="id_166787_532592_3_1"> Prepaid Revenue Share, Expenses And Other Assets, Current and Noncurrent [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl" xml:lang="en-US" id="id_166787_532592_1_1"> Prepaid Revenue Share Expenses And Other Assets Current And Noncurrent [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl" xml:lang="en-US" id="id_166787_532592_2_1"> Prepaid revenue share, expenses and other assets, current and non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl" xml:lang="en-US" id="id_166787_520287_3_1"> Sum of the amounts paid in advance for revenue share and other arrangements that will be expensed and charged against earnings after one year or the normal operating cycle, if longer. Other assets include aggregate carrying amount of non-current assets not separately disclosed in the balance sheet due to materiality considerations. Non-current assets are expected to be realized or consumed after one year or the normal operating cycle, if longer. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl" xml:lang="en-US" id="id_166787_520287_1_1"> Prepaid Revenue Share Expenses And Other Assets Noncurrent </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl" xml:lang="en-US" id="id_166787_520287_2_1"> Prepaid revenue share, expenses and other assets, non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PriorPeriodReclassificationAdjustmentDescription" xlink:label="us-gaap_PriorPeriodReclassificationAdjustmentDescription"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PriorPeriodReclassificationAdjustmentDescription_lbl" xml:lang="en-US" id="id_166787_498402_1_1"> Prior Period Reclassification Adjustment Description </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PriorPeriodReclassificationAdjustmentDescription_lbl" xml:lang="en-US" id="id_166787_498402_2_1"> Prior Period Reclassification </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PriorPeriodReclassificationAdjustmentDescription" xlink:to="us-gaap_PriorPeriodReclassificationAdjustmentDescription_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProceedsFromDebtNetOfIssuanceCosts" xlink:label="us-gaap_ProceedsFromDebtNetOfIssuanceCosts"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromDebtNetOfIssuanceCosts_lbl" xml:lang="en-US" id="id_166787_513199_1_1"> Proceeds From Debt Net Of Issuance Costs </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ProceedsFromDebtNetOfIssuanceCosts_lbl" xml:lang="en-US" id="id_166787_513199_2_1"> Proceeds from issuance of debt, net of costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromDebtNetOfIssuanceCosts" xlink:to="us-gaap_ProceedsFromDebtNetOfIssuanceCosts_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProceedsFromDivestitureOfBusinesses" xlink:label="us-gaap_ProceedsFromDivestitureOfBusinesses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromDivestitureOfBusinesses_lbl" xml:lang="en-US" id="id_166787_513702_1_1"> Proceeds From Divestiture Of Businesses </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ProceedsFromDivestitureOfBusinesses_lbl" xml:lang="en-US" id="id_166787_513702_2_1"> Divestitures, total consideration </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromDivestitureOfBusinesses" xlink:to="us-gaap_ProceedsFromDivestitureOfBusinesses_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_lbl" xml:lang="en-US" id="id_166787_512777_1_1"> Proceeds From Sale And Maturity Of Marketable Securities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_lbl" xml:lang="en-US" id="id_166787_512777_2_1"> Maturities and sales of marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities" xlink:to="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:label="us-gaap_ProceedsFromStockOptionsExercised"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromStockOptionsExercised_lbl" xml:lang="en-US" id="id_166787_503911_1_1"> Proceeds From Stock Options Exercised </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ProceedsFromStockOptionsExercised_lbl" xml:lang="en-US" id="id_166787_503911_2_1"> Cash received from the exercise of stock options </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromStockOptionsExercised" xlink:to="us-gaap_ProceedsFromStockOptionsExercised_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="us-gaap_ProductOrServiceAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProductOrServiceAxis_lbl" xml:lang="en-US" id="id_166787_510496_1_1"> Product Or Service [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ProductOrServiceAxis_lbl" xml:lang="en-US" id="id_166787_510496_2_1"> Products and Services [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProductOrServiceAxis" xlink:to="us-gaap_ProductOrServiceAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProductsAndServicesDomain" xlink:label="us-gaap_ProductsAndServicesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProductsAndServicesDomain_lbl" xml:lang="en-US" id="id_166787_509457_1_1"> Products And Services [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ProductsAndServicesDomain_lbl" xml:lang="en-US" id="id_166787_509457_2_1"> Products and Services [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProductsAndServicesDomain" xlink:to="us-gaap_ProductsAndServicesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_PromissoryNotesMember" xlink:label="goog_PromissoryNotesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PromissoryNotesMember_lbl" xml:lang="en-US" id="id_166787_533716_3_1"> Promissory Notes [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PromissoryNotesMember_lbl" xml:lang="en-US" id="id_166787_533716_1_1"> Promissory Notes [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_PromissoryNotesMember_lbl" xml:lang="en-US" id="id_166787_533716_2_1"> Promissory Notes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PromissoryNotesMember" xlink:to="goog_PromissoryNotesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xml:lang="en-US" id="id_166787_510903_1_1"> Property Plant And Equipment By Type [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xml:lang="en-US" id="id_166787_510903_2_1"> Property, Plant and Equipment, Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:to="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="us-gaap_PropertyPlantAndEquipmentGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xml:lang="en-US" id="id_166787_498887_1_1"> Property Plant And Equipment Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xml:lang="en-US" id="id_166787_498887_6_1"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentGross" xlink:to="us-gaap_PropertyPlantAndEquipmentGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xml:lang="en-US" id="id_166787_502948_1_1"> Property Plant And Equipment [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xml:lang="en-US" id="id_166787_502948_2_1"> Property, Plant and Equipment [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentLineItems" xlink:to="us-gaap_PropertyPlantAndEquipmentLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="us-gaap_PropertyPlantAndEquipmentNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xml:lang="en-US" id="id_166787_514011_1_1"> Property Plant And Equipment Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xml:lang="en-US" id="id_166787_514011_2_1"> Property and equipment, net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xml:lang="en-US" id="id_166787_514011_6_1"> Property and equipment, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentNet" xlink:to="us-gaap_PropertyPlantAndEquipmentNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_500839_1_1"> Property Plant And Equipment Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_500839_2_1"> Property and Equipment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xml:lang="en-US" id="id_166787_502590_1_1"> Property Plant And Equipment Type [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xml:lang="en-US" id="id_166787_502590_2_1"> Property, Plant and Equipment, Type [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:to="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xml:lang="en-US" id="id_166787_498488_1_1"> Property Plant And Equipment Useful Life </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl" xml:lang="en-US" id="id_166787_498488_2_1"> Property and equipment,estimated useful lives (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:to="us-gaap_PropertyPlantAndEquipmentUsefulLife_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeAxis" xlink:label="us-gaap_RangeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RangeAxis_lbl" xml:lang="en-US" id="id_166787_504957_1_1"> Range [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RangeAxis_lbl" xml:lang="en-US" id="id_166787_504957_2_1"> Range [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RangeAxis" xlink:to="us-gaap_RangeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeEightMember" xlink:label="goog_RangeEightMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeEightMember_lbl" xml:lang="en-US" id="id_166787_537835_3_1"> Range Eight [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeEightMember_lbl" xml:lang="en-US" id="id_166787_537835_1_1"> Range Eight [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeEightMember_lbl" xml:lang="en-US" id="id_166787_537835_2_1"> Range 8 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeEightMember" xlink:to="goog_RangeEightMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeFiveMember" xlink:label="goog_RangeFiveMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeFiveMember_lbl" xml:lang="en-US" id="id_166787_537832_3_1"> Range Five [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeFiveMember_lbl" xml:lang="en-US" id="id_166787_537832_1_1"> Range Five [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeFiveMember_lbl" xml:lang="en-US" id="id_166787_537832_2_1"> Range 5 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeFiveMember" xlink:to="goog_RangeFiveMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeFourMember" xlink:label="goog_RangeFourMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeFourMember_lbl" xml:lang="en-US" id="id_166787_537831_3_1"> Range Four [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeFourMember_lbl" xml:lang="en-US" id="id_166787_537831_1_1"> Range Four [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeFourMember_lbl" xml:lang="en-US" id="id_166787_537831_2_1"> Range 4 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeFourMember" xlink:to="goog_RangeFourMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeMember" xlink:label="us-gaap_RangeMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RangeMember_lbl" xml:lang="en-US" id="id_166787_498452_1_1"> Range [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RangeMember_lbl" xml:lang="en-US" id="id_166787_498452_2_1"> Range [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RangeMember" xlink:to="us-gaap_RangeMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeOneMember" xlink:label="goog_RangeOneMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeOneMember_lbl" xml:lang="en-US" id="id_166787_537828_3_1"> Range One [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeOneMember_lbl" xml:lang="en-US" id="id_166787_537828_1_1"> Range One [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeOneMember_lbl" xml:lang="en-US" id="id_166787_537828_2_1"> Range 1 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeOneMember" xlink:to="goog_RangeOneMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeSevenMember" xlink:label="goog_RangeSevenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeSevenMember_lbl" xml:lang="en-US" id="id_166787_537834_3_1"> Range Seven [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeSevenMember_lbl" xml:lang="en-US" id="id_166787_537834_1_1"> Range Seven [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeSevenMember_lbl" xml:lang="en-US" id="id_166787_537834_2_1"> Range 7 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeSevenMember" xlink:to="goog_RangeSevenMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeSixMember" xlink:label="goog_RangeSixMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeSixMember_lbl" xml:lang="en-US" id="id_166787_537833_3_1"> Range Six [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeSixMember_lbl" xml:lang="en-US" id="id_166787_537833_1_1"> Range Six [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeSixMember_lbl" xml:lang="en-US" id="id_166787_537833_2_1"> Range 6 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeSixMember" xlink:to="goog_RangeSixMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeThreeMember" xlink:label="goog_RangeThreeMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeThreeMember_lbl" xml:lang="en-US" id="id_166787_537830_3_1"> Range Three [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeThreeMember_lbl" xml:lang="en-US" id="id_166787_537830_1_1"> Range Three [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeThreeMember_lbl" xml:lang="en-US" id="id_166787_537830_2_1"> Range 3 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeThreeMember" xlink:to="goog_RangeThreeMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_RangeTwoMember" xlink:label="goog_RangeTwoMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RangeTwoMember_lbl" xml:lang="en-US" id="id_166787_537829_3_1"> Range Two [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RangeTwoMember_lbl" xml:lang="en-US" id="id_166787_537829_1_1"> Range Two [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_RangeTwoMember_lbl" xml:lang="en-US" id="id_166787_537829_2_1"> Range 2 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RangeTwoMember" xlink:to="goog_RangeTwoMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ReallocationOfUndistributedEarnings" xlink:label="goog_ReallocationOfUndistributedEarnings"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReallocationOfUndistributedEarnings_lbl" xml:lang="en-US" id="id_166787_522244_3_1"> Reallocation of undistributed earnings to Class B shares. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReallocationOfUndistributedEarnings_lbl" xml:lang="en-US" id="id_166787_522244_1_1"> Reallocation Of Undistributed Earnings </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_ReallocationOfUndistributedEarnings_lbl" xml:lang="en-US" id="id_166787_522244_8_1"> Reallocation of undistributed earnings to Class B shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReallocationOfUndistributedEarnings" xlink:to="goog_ReallocationOfUndistributedEarnings_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares" xlink:label="goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares_lbl" xml:lang="en-US" id="id_166787_516054_3_1"> Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares_lbl" xml:lang="en-US" id="id_166787_516054_1_1"> Reallocation Of Undistributed Earnings As Result Of Conversion Of Shares </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares_lbl" xml:lang="en-US" id="id_166787_516054_2_1"> Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares" xlink:to="goog_ReallocationOfUndistributedEarningsAsResultOfConversionOfShares_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ReceivablesPolicyTextBlock" xlink:label="us-gaap_ReceivablesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ReceivablesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_506507_1_1"> Receivables Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ReceivablesPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_506507_2_1"> Accounts Receivable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReceivablesPolicyTextBlock" xlink:to="us-gaap_ReceivablesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ReceivableUnderReverseRepurchaseAgreements" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements_lbl" xml:lang="en-US" id="id_166787_523324_3_1"> Cash collateral received in connection with securities lending agreements, which is invested in reverse repurchase agreements maturing longer than three months. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements_lbl" xml:lang="en-US" id="id_166787_523324_1_1"> Receivable Under Reverse Repurchase Agreements </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements_lbl" xml:lang="en-US" id="id_166787_523324_2_1"> Receivable under reverse repurchase agreements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReceivableUnderReverseRepurchaseAgreements" xlink:to="goog_ReceivableUnderReverseRepurchaseAgreements_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:label="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_lbl" xml:lang="en-US" id="id_166787_514749_1_1"> Reconciliation Of Operating Profit Loss From Segments To Consolidated [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_lbl" xml:lang="en-US" id="id_166787_514749_2_1"> Reconciliation of Operating Profit (Loss) from Segments to Consolidated [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable" xlink:to="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTextBlock" xlink:label="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTextBlock_lbl" xml:lang="en-US" id="id_166787_502935_1_1"> Reconciliation Of Operating Profit Loss From Segments To Consolidated [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTextBlock_lbl" xml:lang="en-US" id="id_166787_502935_2_1"> Reconciliation of Total Segment Operating Income to Consolidated Operating Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTextBlock" xlink:to="us-gaap_ReconciliationOfOperatingProfitLossFromSegmentsToConsolidatedTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ReconciliationOfStatutoryFederalTaxRateLineItems" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl" xml:lang="en-US" id="id_166787_518732_3_1"> Reconciliation of Statutory Federal Tax Rate [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl" xml:lang="en-US" id="id_166787_518732_1_1"> Reconciliation Of Statutory Federal Tax Rate [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl" xml:lang="en-US" id="id_166787_518732_2_1"> Reconciliation of Statutory Federal Tax Rate [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfStatutoryFederalTaxRateLineItems" xlink:to="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ReconciliationOfStatutoryFederalTaxRateTable" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl" xml:lang="en-US" id="id_166787_541971_3_1"> Reconciliation of Statutory Federal Tax Rate [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl" xml:lang="en-US" id="id_166787_541971_1_1"> Reconciliation Of Statutory Federal Tax Rate [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl" xml:lang="en-US" id="id_166787_541971_2_1"> Reconciliation of Statutory Federal Tax Rate [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfStatutoryFederalTaxRateTable" xlink:to="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RepaymentsOfDebt" xlink:label="us-gaap_RepaymentsOfDebt"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RepaymentsOfDebt_lbl" xml:lang="en-US" id="id_166787_510119_1_1"> Repayments Of Debt </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_RepaymentsOfDebt_lbl" xml:lang="en-US" id="id_166787_510119_8_1"> Repayment of debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RepaymentsOfDebt" xlink:to="us-gaap_RepaymentsOfDebt_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="us-gaap_ResearchAndDevelopmentExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xml:lang="en-US" id="id_166787_507943_1_1"> Research And Development Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xml:lang="en-US" id="id_166787_507943_2_1"> Research and development </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentExpense" xlink:to="us-gaap_ResearchAndDevelopmentExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock" xlink:label="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_502682_1_1"> Research Development And Computer Software Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_502682_2_1"> Software Development Costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock" xlink:to="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:label="us-gaap_ResidentialMortgageBackedSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ResidentialMortgageBackedSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_500298_1_1"> Residential Mortgage Backed Securities [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ResidentialMortgageBackedSecuritiesMember_lbl" xml:lang="en-US" id="id_166787_500298_2_1"> Agency residential mortgage-backed securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:to="us-gaap_ResidentialMortgageBackedSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="us-gaap_RestrictedStockUnitsRSUMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestrictedStockUnitsRSUMember_lbl" xml:lang="en-US" id="id_166787_510905_1_1"> Restricted Stock Units R S U [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RestrictedStockUnitsRSUMember_lbl" xml:lang="en-US" id="id_166787_510905_2_1"> Restricted Stock Units (RSUs) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestrictedStockUnitsRSUMember" xlink:to="us-gaap_RestrictedStockUnitsRSUMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock" xlink:label="us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_498535_1_1"> Restructuring And Related Activities Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_498535_2_1"> Restructuring charges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock" xlink:to="us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="us-gaap_RestructuringCharges"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestructuringCharges_lbl" xml:lang="en-US" id="id_166787_506397_1_1"> Restructuring Charges </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RestructuringCharges_lbl" xml:lang="en-US" id="id_166787_506397_2_1"> Total charges </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_RestructuringCharges_lbl" xml:lang="en-US" id="id_166787_506397_12_1"> Total restructuring charges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestructuringCharges" xlink:to="us-gaap_RestructuringCharges_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="us-gaap_RestructuringCostAndReserveAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestructuringCostAndReserveAxis_lbl" xml:lang="en-US" id="id_166787_510660_1_1"> Restructuring Cost And Reserve [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RestructuringCostAndReserveAxis_lbl" xml:lang="en-US" id="id_166787_510660_2_1"> Restructuring Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestructuringCostAndReserveAxis" xlink:to="us-gaap_RestructuringCostAndReserveAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="us-gaap_RestructuringCostAndReserveLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestructuringCostAndReserveLineItems_lbl" xml:lang="en-US" id="id_166787_513024_1_1"> Restructuring Cost And Reserve [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_RestructuringCostAndReserveLineItems_lbl" xml:lang="en-US" id="id_166787_513024_2_1"> Restructuring Cost and Reserve [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestructuringCostAndReserveLineItems" xlink:to="us-gaap_RestructuringCostAndReserveLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestructuringReserveCurrent" xlink:label="us-gaap_RestructuringReserveCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestructuringReserveCurrent_lbl" xml:lang="en-US" id="id_166787_512693_1_1"> Restructuring Reserve Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_RestructuringReserveCurrent_lbl" xml:lang="en-US" id="id_166787_512693_4_1"> Balance as of December 31, 2012 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_RestructuringReserveCurrent_lbl" xml:lang="en-US" id="id_166787_512693_5_1"> Balance as of December 31, 2011 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RestructuringReserveCurrent" xlink:to="us-gaap_RestructuringReserveCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestructuringReserveSettledWithCash" xlink:label="us-gaap_RestructuringReserveSettledWithCash"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RestructuringReserveSettledWithCash_lbl" xml:lang="en-US" id="id_166787_509862_1_1"> Restructuring Reserve Settled With Cash </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_RestructuringReserveSettledWithCash_lbl" xml:lang="en-US" id="id_166787_509862_8_1"> Cash payments </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RevenueByGeographyTextBlock_lbl" xml:lang="en-US" id="id_166787_538356_1_1"> Revenue By Geography [Text Block] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock_lbl" xml:lang="en-US" id="id_166787_499343_1_1"> Revenue Recognition Policy [Text Block] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SalesMember" xlink:label="us-gaap_SalesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SalesMember_lbl" xml:lang="en-US" id="id_166787_507591_1_1"> Sales [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SalesMember_lbl" xml:lang="en-US" id="id_166787_507591_2_1"> Revenue </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SalesRevenueNet_lbl" xml:lang="en-US" id="id_166787_507423_1_1"> Sales Revenue Net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SalesRevenueNet_lbl" xml:lang="en-US" id="id_166787_507423_2_1"> Revenues </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SavingsPlanFourZeroOneKDisclosureLineItems" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_542678_3_1"> Savings Plan, Four Zero One (K) Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_542678_1_1"> Savings Plan Four Zero One K Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureLineItems_lbl" xml:lang="en-US" id="id_166787_542678_2_1"> Savings Plan, Four Zero One (K) Disclosure [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541675_3_1"> Savings Plan, Four Zero One (k) Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541675_1_1"> Savings Plan Four Zero One K Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SavingsPlanFourZeroOneKDisclosureTable_lbl" xml:lang="en-US" id="id_166787_541675_2_1"> Savings Plan, Four Zero One (k) Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SavingsPlanFourZeroOneKDisclosureTable" xlink:to="goog_SavingsPlanFourZeroOneKDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_lbl" xml:lang="en-US" id="id_166787_506060_1_1"> Schedule Of Accumulated Other Comprehensive Income Loss Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_lbl" xml:lang="en-US" id="id_166787_506060_2_1"> Components of Accumulated Other Comprehensive Income </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_lbl" xml:lang="en-US" id="id_166787_507056_1_1"> Schedule Of Acquired Finite Lived Intangible Asset By Major Class [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetByMajorClassTable_lbl" xml:lang="en-US" id="id_166787_507056_2_1"> Schedule of Acquired Finite-Lived Intangible Asset by Major Class [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl" xml:lang="en-US" id="id_166787_511762_1_1"> Schedule Of Acquired Finite Lived Intangible Assets By Major Class [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl" xml:lang="en-US" id="id_166787_511762_2_1"> Schedule of Acquired Finite-Lived Intangible Assets by Major Class </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xml:lang="en-US" id="id_166787_502564_1_1"> Schedule Of Business Acquisitions By Acquisition [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xml:lang="en-US" id="id_166787_502564_2_1"> Schedule of Business Acquisitions, by Acquisition [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfCalculationOfNumeratorAndDenominatorInEarningsPerShareTableTextBlock" xlink:label="us-gaap_ScheduleOfCalculationOfNumeratorAndDenominatorInEarningsPerShareTableTextBlock"/>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfCashCashEquivalentsAndShortTermInvestmentsTableTextBlock" xlink:label="us-gaap_ScheduleOfCashCashEquivalentsAndShortTermInvestmentsTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfCashCashEquivalentsAndShortTermInvestmentsTableTextBlock_lbl" xml:lang="en-US" id="id_166787_499532_1_1"> Schedule Of Cash Cash Equivalents And Short Term Investments Table [Text Block] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock" xlink:label="us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock"/>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfDebtInstrumentsTextBlock" xlink:label="us-gaap_ScheduleOfDebtInstrumentsTextBlock"/>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US" id="id_166787_518733_3_1"> Schedule of Deferred Income Tax Assets and Liabilities [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US" id="id_166787_518733_1_1"> Schedule Of Deferred Income Tax Assets And Liabilities [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US" id="id_166787_518733_2_1"> Schedule of Deferred Income Tax Assets and Liabilities [Line Items] </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable_lbl" xml:lang="en-US" id="id_166787_541975_1_1"> Schedule Of Deferred Income Tax Assets And Liabilities [Table] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_lbl" xml:lang="en-US" id="id_166787_502103_2_1"> Schedule of Deferred Tax Assets and Liabilities </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock" xlink:label="us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfDerivativeInstrumentsGainLossInStatementOfFinancialPerformanceTextBlock_lbl" xml:lang="en-US" id="id_166787_514504_2_1"> Schedule of Derivative Instruments, Gain (Loss) in Statement of Financial Performance </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_lbl" xml:lang="en-US" id="id_166787_512955_2_1"> Schedule of Derivative Instruments in Statement of Financial Position, Fair Value </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_lbl" xml:lang="en-US" id="id_166787_498362_2_1"> Schedule of Effective Income Tax Rate Reconciliation </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_lbl" xml:lang="en-US" id="id_166787_498752_2_1"> Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs, by Report Line [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:to="us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock" xlink:label="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_lbl" xml:lang="en-US" id="id_166787_500911_1_1"> Schedule Of Entity Wide Disclosure On Geographic Areas Long Lived Assets In Individual Foreign Countries By Country [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTextBlock_lbl" xml:lang="en-US" id="id_166787_500911_2_1"> Schedule of Disclosure on Geographic Areas, Long-Lived Assets in Individual Foreign Countries by Country </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_lbl" xml:lang="en-US" id="id_166787_509997_1_1"> Schedule Of Entity Wide Information Revenue From External Customers By Products And Services [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_lbl" xml:lang="en-US" id="id_166787_509997_2_1"> Revenue from External Customers by Products and Services [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable" xlink:to="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTextBlock" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTextBlock_lbl" xml:lang="en-US" id="id_166787_509126_1_1"> Schedule Of Entity Wide Information Revenue From External Customers By Products And Services [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTextBlock_lbl" xml:lang="en-US" id="id_166787_509126_2_1"> Revenues by Revenue Source </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTextBlock" xlink:to="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:label="us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl" xml:lang="en-US" id="id_166787_514222_2_1"> Equity Method Investee, Name [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:to="us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl" xml:lang="en-US" id="id_166787_504401_1_1"> Scheduleof Finite Lived Intangible Assets Future Amortization Expense Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl" xml:lang="en-US" id="id_166787_504401_2_1"> Schedule of Finite-Lived Intangible Assets, Future Amortization Expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:to="us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl" xml:lang="en-US" id="id_166787_513037_1_1"> Schedule Of Future Minimum Rental Payments For Operating Leases Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl" xml:lang="en-US" id="id_166787_513037_2_1"> Future Minimum Lease Payments Under Noncancelable Operating Leases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock" xlink:to="us-gaap_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfGoodwillTable" xlink:label="us-gaap_ScheduleOfGoodwillTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfGoodwillTable_lbl" xml:lang="en-US" id="id_166787_509460_1_1"> Schedule Of Goodwill [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfGoodwillTable_lbl" xml:lang="en-US" id="id_166787_509460_2_1"> Schedule of Goodwill [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGoodwillTable" xlink:to="us-gaap_ScheduleOfGoodwillTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfGoodwillTextBlock" xlink:label="us-gaap_ScheduleOfGoodwillTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfGoodwillTextBlock_lbl" xml:lang="en-US" id="id_166787_504043_1_1"> Schedule Of Goodwill [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfGoodwillTextBlock_lbl" xml:lang="en-US" id="id_166787_504043_2_1"> Schedule of Goodwill </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGoodwillTextBlock" xlink:to="us-gaap_ScheduleOfGoodwillTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfInventoryCurrentTableTextBlock" xlink:label="us-gaap_ScheduleOfInventoryCurrentTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfInventoryCurrentTableTextBlock_lbl" xml:lang="en-US" id="id_166787_505840_1_1"> Schedule Of Inventory Current Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfInventoryCurrentTableTextBlock_lbl" xml:lang="en-US" id="id_166787_505840_2_1"> Inventories </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfInventoryCurrentTableTextBlock" xlink:to="us-gaap_ScheduleOfInventoryCurrentTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfInventoryLineItems" xlink:label="goog_ScheduleOfInventoryLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfInventoryLineItems_lbl" xml:lang="en-US" id="id_166787_518780_3_1"> Schedule of Inventory [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfInventoryLineItems_lbl" xml:lang="en-US" id="id_166787_518780_1_1"> Schedule Of Inventory [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfInventoryLineItems_lbl" xml:lang="en-US" id="id_166787_518780_2_1"> Schedule of Inventory [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfInventoryLineItems" xlink:to="goog_ScheduleOfInventoryLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfInventoryTable" xlink:label="goog_ScheduleOfInventoryTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfInventoryTable_lbl" xml:lang="en-US" id="id_166787_541780_3_1"> Schedule of Inventory [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfInventoryTable_lbl" xml:lang="en-US" id="id_166787_541780_1_1"> Schedule Of Inventory [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfInventoryTable_lbl" xml:lang="en-US" id="id_166787_541780_2_1"> Schedule of Inventory [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfInventoryTable" xlink:to="goog_ScheduleOfInventoryTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl" xml:lang="en-US" id="id_166787_511298_1_1"> Schedule Of Maturities Of Long Term Debt Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl" xml:lang="en-US" id="id_166787_511298_2_1"> Schedule of Maturities of Long-term Debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock" xlink:to="us-gaap_ScheduleOfMaturitiesOfLongTermDebtTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfNonCancelableOperatingLeasesAxis" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl" xml:lang="en-US" id="id_166787_530550_3_1"> Schedule of Non Cancelable Operating Leases [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl" xml:lang="en-US" id="id_166787_530550_1_1"> Schedule Of Non Cancelable Operating Leases [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl" xml:lang="en-US" id="id_166787_530550_2_1"> Schedule of Non Cancelable Operating Leases [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfNonCancelableOperatingLeasesAxis" xlink:to="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfOperatingLeasesLineItems" xlink:label="goog_ScheduleOfOperatingLeasesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfOperatingLeasesLineItems_lbl" xml:lang="en-US" id="id_166787_518751_3_1"> Schedule of Operating Leases [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfOperatingLeasesLineItems_lbl" xml:lang="en-US" id="id_166787_518751_1_1"> Schedule Of Operating Leases [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfOperatingLeasesLineItems_lbl" xml:lang="en-US" id="id_166787_518751_2_1"> Schedule of Operating Leases [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfOperatingLeasesLineItems" xlink:to="goog_ScheduleOfOperatingLeasesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfOperatingLeasesTable" xlink:label="goog_ScheduleOfOperatingLeasesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfOperatingLeasesTable_lbl" xml:lang="en-US" id="id_166787_541986_3_1"> Schedule of Operating Leases [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfOperatingLeasesTable_lbl" xml:lang="en-US" id="id_166787_541986_1_1"> Schedule Of Operating Leases [Table] </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfPropertyAndEquipmentTableTextBlock" xlink:label="goog_ScheduleOfPropertyAndEquipmentTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfPropertyAndEquipmentTableTextBlock_lbl" xml:lang="en-US" id="id_166787_585393_3_1"> Schedule of property and equipment. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfPropertyAndEquipmentTableTextBlock_lbl" xml:lang="en-US" id="id_166787_585393_1_1"> Schedule Of Property And Equipment Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfPropertyAndEquipmentTableTextBlock_lbl" xml:lang="en-US" id="id_166787_585393_2_1"> Property and Equipment </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="us-gaap_ScheduleOfRestructuringAndRelatedCostsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_lbl" xml:lang="en-US" id="id_166787_509133_1_1"> Schedule Of Restructuring And Related Costs [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_lbl" xml:lang="en-US" id="id_166787_509133_2_1"> Schedule of Restructuring and Related Costs [Table] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfRestructuringAndRelatedCostsTextBlock_lbl" xml:lang="en-US" id="id_166787_507269_1_1"> Schedule Of Restructuring And Related Costs [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfRestructuringAndRelatedCostsTextBlock_lbl" xml:lang="en-US" id="id_166787_507269_2_1"> Total Restructuring Charges Included in Costs and Expenses </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfRestructuringReserveByTypeOfCostTextBlock" xlink:label="us-gaap_ScheduleOfRestructuringReserveByTypeOfCostTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfRestructuringReserveByTypeOfCostTextBlock_lbl" xml:lang="en-US" id="id_166787_509572_1_1"> Schedule Of Restructuring Reserve By Type Of Cost [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfRestructuringReserveByTypeOfCostTextBlock_lbl" xml:lang="en-US" id="id_166787_509572_2_1"> Summary of Activities Related to Restructuring Charges </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable" xlink:label="us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_lbl" xml:lang="en-US" id="id_166787_498954_1_1"> Schedule Of Revenues From External Customers And Long Lived Assets [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_lbl" xml:lang="en-US" id="id_166787_498954_2_1"> Schedule of Revenues from External Customers and Long-Lived Assets [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_lbl" xml:lang="en-US" id="id_166787_513920_1_1"> Schedule Of Segment Reporting Information By Segment [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_lbl" xml:lang="en-US" id="id_166787_513920_2_1"> Schedule of Segment Reporting Information, by Segment [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_lbl" xml:lang="en-US" id="id_166787_503859_1_1"> Schedule Of Segment Reporting Information By Segment [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_lbl" xml:lang="en-US" id="id_166787_503859_2_1"> Revenues and Operating Income Loss by Operating Segments </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xml:lang="en-US" id="id_166787_504588_1_1"> Schedule Of Share Based Compensation Arrangements By Share Based Payment Award [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xml:lang="en-US" id="id_166787_504588_2_1"> Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock" xlink:label="us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock_lbl" xml:lang="en-US" id="id_166787_499471_1_1"> Schedule Of Share Based Compensation Restricted Stock Units Award Activity Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock_lbl" xml:lang="en-US" id="id_166787_499471_2_1"> Schedule of Share-based Compensation, Restricted Stock Units Award Activity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock" xlink:to="us-gaap_ScheduleOfShareBasedCompensationRestrictedStockUnitsAwardActivityTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl" xml:lang="en-US" id="id_166787_507714_1_1"> Schedule Of Share Based Compensation Shares Authorized Under Stock Option Plans By Exercise Price Range [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl" xml:lang="en-US" id="id_166787_507714_2_1"> Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable" xlink:to="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock_lbl" xml:lang="en-US" id="id_166787_502977_1_1"> Schedule Of Share Based Compensation Shares Authorized Under Stock Option Plans By Exercise Price Range [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock_lbl" xml:lang="en-US" id="id_166787_502977_2_1"> Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_lbl" xml:lang="en-US" id="id_166787_507270_1_1"> Schedule Of Share Based Compensation Stock Options Activity Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_lbl" xml:lang="en-US" id="id_166787_507270_2_1"> Schedule of Share-based Compensation, Stock Options, Activity </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl" xml:lang="en-US" id="id_166787_513996_1_1"> Schedule Of Share Based Payment Award Stock Options Valuation Assumptions Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_lbl" xml:lang="en-US" id="id_166787_513996_2_1"> Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable" xlink:label="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable_lbl" xml:lang="en-US" id="id_166787_498680_1_1"> Schedule Of Significant Acquisitions And Disposals [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable_lbl" xml:lang="en-US" id="id_166787_498680_2_1"> Schedule of Significant Acquisitions and Disposals [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock" xlink:label="us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_lbl" xml:lang="en-US" id="id_166787_510260_1_1"> Schedule Of Unrealized Loss On Investments Table [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_lbl" xml:lang="en-US" id="id_166787_510260_2_1"> Schedule of Unrealized Loss on Investments </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:label="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_502923_1_1"> Schedule Of Valuation And Qualifying Accounts Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_502923_2_1"> Schedule II: Valuation and Qualifying Accounts </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsLineItems" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsLineItems_lbl" xml:lang="en-US" id="id_166787_519038_3_1"> Schedule of Weighted Average Assumptions for Fair Values of Stock Options[Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsLineItems_lbl" xml:lang="en-US" id="id_166787_519038_1_1"> Schedule Of Weighted Average Assumptions For Fair Values Of Stock Options [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsLineItems_lbl" xml:lang="en-US" id="id_166787_519038_2_1"> Schedule of Weighted Average Assumptions for Fair Values of Stock Options[Line Items] </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable_lbl" xml:lang="en-US" id="id_166787_541706_3_1"> Schedule of Weighted Average Assumptions for Fair Values of Stock Options [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable_lbl" xml:lang="en-US" id="id_166787_541706_1_1"> Schedule Of Weighted Average Assumptions For Fair Values Of Stock Options [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable_lbl" xml:lang="en-US" id="id_166787_541706_2_1"> Schedule of Weighted Average Assumptions for Fair Values of Stock Options [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable" xlink:to="goog_ScheduleOfWeightedAverageAssumptionsForFairValuesOfStockOptionsTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SecuritiesLendingPayable" xlink:label="goog_SecuritiesLendingPayable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SecuritiesLendingPayable_lbl" xml:lang="en-US" id="id_166787_519582_3_1"> Carrying value as of the balance sheet date of the securities lending payable. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SecuritiesLendingPayable_lbl" xml:lang="en-US" id="id_166787_519582_1_1"> Securities Lending Payable </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SecuritiesLendingPayable_lbl" xml:lang="en-US" id="id_166787_519582_2_1"> Securities lending payable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SecuritiesLendingPayable" xlink:to="goog_SecuritiesLendingPayable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SecuritiesOwnedAndLoaned" xlink:label="goog_SecuritiesOwnedAndLoaned"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SecuritiesOwnedAndLoaned_lbl" xml:lang="en-US" id="id_166787_520390_3_1"> Securities that are owned and loaned to third parties as part of our securities lending program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SecuritiesOwnedAndLoaned_lbl" xml:lang="en-US" id="id_166787_520390_1_1"> Securities Owned And Loaned </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SecuritiesOwnedAndLoaned_lbl" xml:lang="en-US" id="id_166787_520390_2_1"> Total cash, cash equivalents, and marketable securities, securities loaned </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SecuritiesOwnedAndLoaned" xlink:to="goog_SecuritiesOwnedAndLoaned_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentContinuingOperationsMember" xlink:label="us-gaap_SegmentContinuingOperationsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentContinuingOperationsMember_lbl" xml:lang="en-US" id="id_166787_508498_1_1"> Segment Continuing Operations [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentContinuingOperationsMember_lbl" xml:lang="en-US" id="id_166787_508498_2_1"> Continuing Operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentContinuingOperationsMember" xlink:to="us-gaap_SegmentContinuingOperationsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentDiscontinuedOperationsMember" xlink:label="us-gaap_SegmentDiscontinuedOperationsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentDiscontinuedOperationsMember_lbl" xml:lang="en-US" id="id_166787_499579_1_1"> Segment Discontinued Operations [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentDiscontinuedOperationsMember_lbl" xml:lang="en-US" id="id_166787_499579_2_1"> Discontinued Operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentDiscontinuedOperationsMember" xlink:to="us-gaap_SegmentDiscontinuedOperationsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentDomain" xlink:label="us-gaap_SegmentDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentDomain_lbl" xml:lang="en-US" id="id_166787_514551_1_1"> Segment [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentDomain_lbl" xml:lang="en-US" id="id_166787_514551_2_1"> Segment [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentDomain" xlink:to="us-gaap_SegmentDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentGeographicalDomain" xlink:label="us-gaap_SegmentGeographicalDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentGeographicalDomain_lbl" xml:lang="en-US" id="id_166787_503054_1_1"> Segment Geographical [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentGeographicalDomain_lbl" xml:lang="en-US" id="id_166787_503054_2_1"> Segment, Geographical [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentGeographicalDomain" xlink:to="us-gaap_SegmentGeographicalDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SegmentGeographicalGroupsOfCountriesGroupFourMember" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl" xml:lang="en-US" id="id_166787_531536_3_1"> Segment, Geographical, Groups of Countries, Group Four [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl" xml:lang="en-US" id="id_166787_531536_1_1"> Segment Geographical Groups Of Countries Group Four [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl" xml:lang="en-US" id="id_166787_531536_2_1"> International </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember" xlink:to="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember_lbl" xml:lang="en-US" id="id_166787_498006_1_1"> Segment Geographical Groups Of Countries Group One [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember_lbl" xml:lang="en-US" id="id_166787_498006_2_1"> United States </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember" xlink:to="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl" xml:lang="en-US" id="id_166787_531535_3_1"> Segment, Geographical, Groups of Countries, Group Three [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl" xml:lang="en-US" id="id_166787_531535_1_1"> Segment Geographical Groups Of Countries Group Three [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl" xml:lang="en-US" id="id_166787_531535_2_1"> Rest of the world </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember" xlink:to="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember_lbl" xml:lang="en-US" id="id_166787_505266_1_1"> Segment Geographical Groups Of Countries Group Two [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember_lbl" xml:lang="en-US" id="id_166787_505266_2_1"> United Kingdom </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember" xlink:to="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentOperatingActivitiesDomain" xlink:label="us-gaap_SegmentOperatingActivitiesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentOperatingActivitiesDomain_lbl" xml:lang="en-US" id="id_166787_508573_1_1"> Segment Operating Activities [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentOperatingActivitiesDomain_lbl" xml:lang="en-US" id="id_166787_508573_2_1"> Segment, Operating Activities [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentOperatingActivitiesDomain" xlink:to="us-gaap_SegmentOperatingActivitiesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="us-gaap_SegmentReportingDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentReportingDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_512246_1_1"> Segment Reporting Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentReportingDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_512246_2_1"> Information about Segments and Geographic Areas </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentReportingDisclosureTextBlock" xlink:to="us-gaap_SegmentReportingDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="us-gaap_SegmentReportingInformationLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentReportingInformationLineItems_lbl" xml:lang="en-US" id="id_166787_508851_1_1"> Segment Reporting Information [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentReportingInformationLineItems_lbl" xml:lang="en-US" id="id_166787_508851_2_1"> Segment Reporting Information [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentReportingInformationLineItems" xlink:to="us-gaap_SegmentReportingInformationLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:label="us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_lbl" xml:lang="en-US" id="id_166787_505962_1_1"> Segment Reporting Reconciling Item For Operating Profit Loss From Segment To Consolidated [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_lbl" xml:lang="en-US" id="id_166787_505962_2_1"> Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:to="us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="us-gaap_SellingAndMarketingExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SellingAndMarketingExpense_lbl" xml:lang="en-US" id="id_166787_507661_1_1"> Selling And Marketing Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SellingAndMarketingExpense_lbl" xml:lang="en-US" id="id_166787_507661_2_1"> Sales and marketing </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SellingAndMarketingExpense" xlink:to="us-gaap_SellingAndMarketingExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="us-gaap_SellingAndMarketingExpenseMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SellingAndMarketingExpenseMember_lbl" xml:lang="en-US" id="id_166787_511164_1_1"> Selling And Marketing Expense [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SellingAndMarketingExpenseMember_lbl" xml:lang="en-US" id="id_166787_511164_2_1"> Sales and Marketing Expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SellingAndMarketingExpenseMember" xlink:to="us-gaap_SellingAndMarketingExpenseMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember" xlink:label="us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_lbl" xml:lang="en-US" id="id_166787_505306_1_1"> Series Of Individually Immaterial Business Acquisitions [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_lbl" xml:lang="en-US" id="id_166787_505306_2_1"> Series of Individually Immaterial Business Acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember" xlink:to="us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SeveranceAndRelatedRestructuringCostsMember" xlink:label="goog_SeveranceAndRelatedRestructuringCostsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SeveranceAndRelatedRestructuringCostsMember_lbl" xml:lang="en-US" id="id_166787_682511_3_1"> Severance and Related Restructuring Costs [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SeveranceAndRelatedRestructuringCostsMember_lbl" xml:lang="en-US" id="id_166787_682511_1_1"> Severance And Related Restructuring Costs [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SeveranceAndRelatedRestructuringCostsMember_lbl" xml:lang="en-US" id="id_166787_682511_2_1"> Severance and Related Restructuring Costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SeveranceAndRelatedRestructuringCostsMember" xlink:to="goog_SeveranceAndRelatedRestructuringCostsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="us-gaap_ShareBasedCompensation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensation_lbl" xml:lang="en-US" id="id_166787_501410_1_1"> Share Based Compensation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensation_lbl" xml:lang="en-US" id="id_166787_501410_2_1"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensation" xlink:to="us-gaap_ShareBasedCompensation_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xml:lang="en-US" id="id_166787_512078_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Award Vesting Period 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl" xml:lang="en-US" id="id_166787_512078_2_1"> Stock Plans, vesting period </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_lbl" xml:lang="en-US" id="id_166787_507244_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Additional Disclosures [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_lbl" xml:lang="en-US" id="id_166787_507244_2_1"> Unvested restricted stock units - weighted-average grant-date fair value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl" xml:lang="en-US" id="id_166787_528465_3_1"> The number of restricted stock units that are expected to vest after the reporting period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl" xml:lang="en-US" id="id_166787_528465_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Expected To Vest Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl" xml:lang="en-US" id="id_166787_528465_2_1"> Expected to vest after December 31, 2012 </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_539736_3_1"> The weighted-average grant-date fair value of the restricted stock units that are expected to vest after the reporting period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_539736_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Expected To Vest Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_539736_2_1"> Expected to vest after December 31, 2012 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xml:lang="en-US" id="id_166787_514454_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeited In Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xml:lang="en-US" id="id_166787_514454_8_1"> Forfeited/canceled </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_509892_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Forfeitures Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_509892_2_1"> Forfeited/canceled </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xml:lang="en-US" id="id_166787_500719_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xml:lang="en-US" id="id_166787_500719_2_1"> Granted </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_507062_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_507062_2_1"> Granted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xml:lang="en-US" id="id_166787_510998_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xml:lang="en-US" id="id_166787_510998_4_1"> Unvested at December 31, 2012 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xml:lang="en-US" id="id_166787_510998_5_1"> Unvested at December 31, 2011 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_lbl" xml:lang="en-US" id="id_166787_507412_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested [Roll Forward] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_lbl" xml:lang="en-US" id="id_166787_507412_2_1"> Unvested restricted stock units - number of shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_506728_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Nonvested Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_506728_4_1"> Unvested at December 31, 2012 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_506728_5_1"> Unvested at December 31, 2011 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xml:lang="en-US" id="id_166787_505115_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vested In Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xml:lang="en-US" id="id_166787_505115_8_1"> Vested </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_506530_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Vested In Period Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_506530_2_1"> Vested </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xml:lang="en-US" id="id_166787_500887_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Dividend Rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xml:lang="en-US" id="id_166787_500887_2_1"> Dividend yield </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_lbl" xml:lang="en-US" id="id_166787_503810_1_1"> Sharebased Compensation Arrangement By Sharebased Payment Award Fair Value Assumptions Expected Term 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_lbl" xml:lang="en-US" id="id_166787_503810_2_1"> Expected life (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xml:lang="en-US" id="id_166787_509882_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Expected Volatility Rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xml:lang="en-US" id="id_166787_509882_2_1"> Expected volatility </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl" xml:lang="en-US" id="id_166787_498158_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Risk Free Interest Rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl" xml:lang="en-US" id="id_166787_498158_2_1"> Risk-free interest rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xml:lang="en-US" id="id_166787_506515_1_1"> Share Based Compensation Arrangement By Share Based Payment Award [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xml:lang="en-US" id="id_166787_506515_2_1"> Share-based Compensation Arrangement by Share-based Payment Award [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract_lbl" xml:lang="en-US" id="id_166787_518608_3_1"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Aggregate Intrinsic Value [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract_lbl" xml:lang="en-US" id="id_166787_518608_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Aggregate Intrinsic Value [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract_lbl" xml:lang="en-US" id="id_166787_518608_2_1"> Options Outstanding - Average Intrinsic Value </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber_lbl" xml:lang="en-US" id="id_166787_528441_3_1"> The number of shares into which fully vested and exercisable stock options outstanding as of the balance-sheet date can be currently converted under the option plan. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber_lbl" xml:lang="en-US" id="id_166787_528441_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable And Vested Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber_lbl" xml:lang="en-US" id="id_166787_528441_2_1"> Options Vested and Exercisable - Number of Shares </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_539739_3_1"> The weighted-average price as of the balance sheet date at which grantees can acquire the shares reserved for issuance on fully vested options outstanding and currently exercisable under the stock option plan. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_539739_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable And Vested Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_539739_2_1"> Options Vested and Exercisable - Weighted-Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_539739_12_1"> Vested and exercisable as of December 31, 2012 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_lbl" xml:lang="en-US" id="id_166787_502200_1_1"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Intrinsic Value 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_lbl" xml:lang="en-US" id="id_166787_502200_2_1"> Vested and exercisable as of December 31, 2012 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xml:lang="en-US" id="id_166787_500657_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xml:lang="en-US" id="id_166787_500657_2_1"> Options Exercisable - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_503873_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercisable Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_503873_2_1"> Options Exercisable - Weighted-Average Exercise Price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl" xml:lang="en-US" id="id_166787_499749_1_1"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Exercisable Weighted Average Remaining Contractual Term 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl" xml:lang="en-US" id="id_166787_499749_2_1"> Vested and exercisable as of December 31, 2012 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:to="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl" xml:lang="en-US" id="id_166787_498817_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Exercises In Period Total Intrinsic Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl" xml:lang="en-US" id="id_166787_498817_2_1"> Aggregate intrinsic value of all options and warrants exercised </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl" xml:lang="en-US" id="id_166787_529860_3_1"> Share Based Compensation Arrangement by Share Based Payment Award, Options, Expiration Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl" xml:lang="en-US" id="id_166787_529860_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Expiration Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl" xml:lang="en-US" id="id_166787_529860_2_1"> Stock Plans, terms </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl" xml:lang="en-US" id="id_166787_510865_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Forfeitures And Expirations In Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl" xml:lang="en-US" id="id_166787_510865_8_1"> Forfeited/canceled </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xml:lang="en-US" id="id_166787_513542_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xml:lang="en-US" id="id_166787_513542_2_1"> Granted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_514885_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Grants In Period Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US" id="id_166787_514885_2_1"> Weighted-average estimated fair value of options granted during the period </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl" xml:lang="en-US" id="id_166787_503931_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Intrinsic Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl" xml:lang="en-US" id="id_166787_503931_2_1"> Balance at December 31, 2012 </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US" id="id_166787_512372_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US" id="id_166787_512372_4_1"> Balance at December 31, 2012 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US" id="id_166787_512372_5_1"> Balance at December 31, 2011 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US" id="id_166787_512372_2_1"> Options Outstanding - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl" xml:lang="en-US" id="id_166787_501064_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding [Roll Forward] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl" xml:lang="en-US" id="id_166787_501064_2_1"> Options Outstanding - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_507672_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_507672_4_1"> Balance at December 31, 2012 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_507672_5_1"> Balance at December 31, 2011 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_507672_2_1"> Options Outstanding - Weighted-Average Exercise Price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_lbl" xml:lang="en-US" id="id_166787_510985_1_1"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Outstanding Weighted Average Remaining Contractual Term 2 </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_lbl" xml:lang="en-US" id="id_166787_508857_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Exercisable Aggregate Intrinsic Value </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_lbl" xml:lang="en-US" id="id_166787_505055_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Exercisable Number </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_507959_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested And Expected To Vest Exercisable Weighted Average Exercise Price </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_lbl" xml:lang="en-US" id="id_166787_510787_1_1"> Sharebased Compensation Arrangement By Sharebased Payment Award Options Vested And Expected To Vest Exercisable Weighted Average Remaining Contractual Term 1 </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodFairValue_lbl" xml:lang="en-US" id="id_166787_513811_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Vested In Period Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodFairValue_lbl" xml:lang="en-US" id="id_166787_513811_2_1"> Total grant date fair value of stock options vested </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedInPeriodFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl" xml:lang="en-US" id="id_166787_518606_3_1"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Weighted Average Exercise Price [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl" xml:lang="en-US" id="id_166787_518606_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Weighted Average Exercise Price [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl" xml:lang="en-US" id="id_166787_518606_2_1"> Options Outstanding - Weighted-Average Exercise Price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl" xml:lang="en-US" id="id_166787_518607_3_1"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Weighted Average Remaining Contractual Term [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl" xml:lang="en-US" id="id_166787_518607_1_1"> Share Based Compensation Arrangement By Share Based Payment Award Options Weighted Average Remaining Contractual Term [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl" xml:lang="en-US" id="id_166787_518607_2_1"> Options Outstanding - Weighted-Average Remaining Contractual Term </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl" xml:lang="en-US" id="id_166787_499605_1_1"> Share Based Compensation Arrangements By Share Based Payment Award Award Type And Plan Name [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl" xml:lang="en-US" id="id_166787_499605_2_1"> Award Type [Domain] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_505372_1_1"> Share Based Compensation Arrangements By Share Based Payment Award Options Exercises In Period Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_505372_2_1"> Exercised </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_501696_1_1"> Share Based Compensation Arrangements By Share Based Payment Award Options Forfeitures In Period Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_501696_2_1"> Forfeited/canceled </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_501417_1_1"> Share Based Compensation Arrangements By Share Based Payment Award Options Grants In Period Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_501417_2_1"> Granted </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_lbl" xml:lang="en-US" id="id_166787_512163_1_1"> Share Based Compensation Option And Incentive Plans Policy </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis_lbl" xml:lang="en-US" id="id_166787_500126_1_1"> Share Based Compensation Shares Authorized Under Stock Option Plans By Exercise Price Range [Axis] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_lbl" xml:lang="en-US" id="id_166787_513339_1_1"> Share Based Compensation Shares Authorized Under Stock Option Plans Exercise Price Range [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_lbl" xml:lang="en-US" id="id_166787_513339_2_1"> Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Domain] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems_lbl" xml:lang="en-US" id="id_166787_506366_1_1"> Share Based Compensation Shares Authorized Under Stock Option Plans Exercise Price Range [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharePrice_lbl" xml:lang="en-US" id="id_166787_499551_1_1"> Share Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SharePrice_lbl" xml:lang="en-US" id="id_166787_499551_2_1"> Closing stock price </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharesIssued" xlink:label="us-gaap_SharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharesIssued_lbl" xml:lang="en-US" id="id_166787_501296_1_1"> Shares Issued </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_SharesIssued_lbl" xml:lang="en-US" id="id_166787_501296_4_1"> Ending Balance (in shares) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_SharesIssued_lbl" xml:lang="en-US" id="id_166787_501296_5_1"> Beginning Balance (in shares) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharesIssued" xlink:to="us-gaap_SharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516218_3_1"> Average per share price of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516218_1_1"> Shares Sold To Selected Financial Institutions Average Per Share Price Under Transferable Stock Option Program </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516218_2_1"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program, average per share price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram" xlink:to="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTransferableStockOptionProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516561_3_1"> Average premium included in the per share price of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516561_1_1"> Shares Sold To Selected Financial Institutions Average Premium Per Share Price Under Transferable Stock Option Program </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516561_2_1"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program, average premium per share price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram" xlink:to="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTransferableStockOptionProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShortAndLongTermDebtLineItems" xlink:label="goog_ShortAndLongTermDebtLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShortAndLongTermDebtLineItems_lbl" xml:lang="en-US" id="id_166787_644215_3_1"> Short And Long Term Debt [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShortAndLongTermDebtLineItems_lbl" xml:lang="en-US" id="id_166787_644215_1_1"> Short And Long Term Debt [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShortAndLongTermDebtLineItems_lbl" xml:lang="en-US" id="id_166787_644215_2_1"> Short And Long Term Debt [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShortAndLongTermDebtLineItems" xlink:to="goog_ShortAndLongTermDebtLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ShortAndLongTermDebtTable" xlink:label="goog_ShortAndLongTermDebtTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShortAndLongTermDebtTable_lbl" xml:lang="en-US" id="id_166787_564598_3_1"> Short And Long Term Debt [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShortAndLongTermDebtTable_lbl" xml:lang="en-US" id="id_166787_564598_1_1"> Short And Long Term Debt [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShortAndLongTermDebtTable_lbl" xml:lang="en-US" id="id_166787_564598_2_1"> Short And Long Term Debt [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShortAndLongTermDebtTable" xlink:to="goog_ShortAndLongTermDebtTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:label="us-gaap_ShortTermBorrowings"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermBorrowings_lbl" xml:lang="en-US" id="id_166787_500550_1_1"> Short Term Borrowings </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShortTermBorrowings_lbl" xml:lang="en-US" id="id_166787_500550_2_1"> Short-term debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermBorrowings" xlink:to="us-gaap_ShortTermBorrowings_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:label="us-gaap_ShortTermDebtTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtTypeAxis_lbl" xml:lang="en-US" id="id_166787_509470_1_1"> Short Term Debt Type [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShortTermDebtTypeAxis_lbl" xml:lang="en-US" id="id_166787_509470_2_1"> Short-term Debt, Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTypeAxis" xlink:to="us-gaap_ShortTermDebtTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="us-gaap_ShortTermDebtTypeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtTypeDomain_lbl" xml:lang="en-US" id="id_166787_510752_1_1"> Short Term Debt Type [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShortTermDebtTypeDomain_lbl" xml:lang="en-US" id="id_166787_510752_2_1"> Short-term Debt, Type [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTypeDomain" xlink:to="us-gaap_ShortTermDebtTypeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShortTermDebtWeightedAverageInterestRate" xlink:label="us-gaap_ShortTermDebtWeightedAverageInterestRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtWeightedAverageInterestRate_lbl" xml:lang="en-US" id="id_166787_514793_1_1"> Short Term Debt Weighted Average Interest Rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ShortTermDebtWeightedAverageInterestRate_lbl" xml:lang="en-US" id="id_166787_514793_2_1"> Weighted average yield for commercial paper outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtWeightedAverageInterestRate" xlink:to="us-gaap_ShortTermDebtWeightedAverageInterestRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SignificantAcquisitionsAndDisposalsLineItems" xlink:label="us-gaap_SignificantAcquisitionsAndDisposalsLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SignificantAcquisitionsAndDisposalsLineItems_lbl" xml:lang="en-US" id="id_166787_503637_1_1"> Significant Acquisitions And Disposals [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SignificantAcquisitionsAndDisposalsLineItems_lbl" xml:lang="en-US" id="id_166787_503637_2_1"> Significant Acquisitions and Disposals [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SignificantAcquisitionsAndDisposalsLineItems" xlink:to="us-gaap_SignificantAcquisitionsAndDisposalsLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems_lbl" xml:lang="en-US" id="id_166787_505933_1_1"> Significant Change In Unrecognized Tax Benefits Is Reasonably Possible [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems_lbl" xml:lang="en-US" id="id_166787_505933_2_1"> Significant Change in Unrecognized Tax Benefits is Reasonably Possible [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems" xlink:to="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable_lbl" xml:lang="en-US" id="id_166787_502133_1_1"> Significant Change In Unrecognized Tax Benefits Is Reasonably Possible [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable_lbl" xml:lang="en-US" id="id_166787_502133_2_1"> Significant Change in Unrecognized Tax Benefits is Reasonably Possible [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable" xlink:to="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="us-gaap_StateAndLocalJurisdictionMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StateAndLocalJurisdictionMember_lbl" xml:lang="en-US" id="id_166787_509983_1_1"> State And Local Jurisdiction [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StateAndLocalJurisdictionMember_lbl" xml:lang="en-US" id="id_166787_509983_2_1"> State </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StateAndLocalJurisdictionMember" xlink:to="us-gaap_StateAndLocalJurisdictionMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="us-gaap_StatementBusinessSegmentsAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementBusinessSegmentsAxis_lbl" xml:lang="en-US" id="id_166787_500291_1_1"> Statement Business Segments [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementBusinessSegmentsAxis_lbl" xml:lang="en-US" id="id_166787_500291_2_1"> Business Segments [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementBusinessSegmentsAxis" xlink:to="us-gaap_StatementBusinessSegmentsAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="us-gaap_StatementClassOfStockAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xml:lang="en-US" id="id_166787_513696_1_1"> Statement Class Of Stock [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xml:lang="en-US" id="id_166787_513696_2_1"> Class of Stock [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementClassOfStockAxis" xlink:to="us-gaap_StatementClassOfStockAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="us-gaap_StatementEquityComponentsAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xml:lang="en-US" id="id_166787_505872_1_1"> Statement Equity Components [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xml:lang="en-US" id="id_166787_505872_2_1"> Equity Components [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementEquityComponentsAxis" xlink:to="us-gaap_StatementEquityComponentsAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="us-gaap_StatementGeographicalAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementGeographicalAxis_lbl" xml:lang="en-US" id="id_166787_501891_1_1"> Statement Geographical [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementGeographicalAxis_lbl" xml:lang="en-US" id="id_166787_501891_2_1"> Geographical [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementGeographicalAxis" xlink:to="us-gaap_StatementGeographicalAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementLineItems" xlink:label="us-gaap_StatementLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementLineItems_lbl" xml:lang="en-US" id="id_166787_507536_1_1"> Statement [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementLineItems_lbl" xml:lang="en-US" id="id_166787_507536_2_1"> Statement [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementLineItems" xlink:to="us-gaap_StatementLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="us-gaap_StatementOfCashFlowsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xml:lang="en-US" id="id_166787_511205_1_1"> Statement Of Cash Flows [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xml:lang="en-US" id="id_166787_511205_2_1"> Statement of Cash Flows [Abstract] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="us-gaap_StatementOfFinancialPositionAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xml:lang="en-US" id="id_166787_505972_1_1"> Statement Of Financial Position [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xml:lang="en-US" id="id_166787_505972_2_1"> Statement of Financial Position [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfFinancialPositionAbstract" xlink:to="us-gaap_StatementOfFinancialPositionAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_503489_1_1"> Statement Of Income And Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_lbl" xml:lang="en-US" id="id_166787_503489_2_1"> Statement of Other Comprehensive Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:to="us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract_lbl" xml:lang="en-US" id="id_166787_502727_1_1"> Statement Of Stockholders Equity [Abstract] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOperatingActivitiesSegmentAxis" xlink:label="us-gaap_StatementOperatingActivitiesSegmentAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOperatingActivitiesSegmentAxis_lbl" xml:lang="en-US" id="id_166787_499840_1_1"> Statement Operating Activities Segment [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementOperatingActivitiesSegmentAxis_lbl" xml:lang="en-US" id="id_166787_499840_2_1"> Statement, Operating Activities Segment [Axis] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementTable" xlink:label="us-gaap_StatementTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementTable_lbl" xml:lang="en-US" id="id_166787_509593_1_1"> Statement [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StatementTable_lbl" xml:lang="en-US" id="id_166787_509593_2_1"> Statement [Table] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="us-gaap_StockholdersEquity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US" id="id_166787_500872_1_1"> Stockholders Equity </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US" id="id_166787_500872_5_1"> Beginning Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US" id="id_166787_500872_6_1"> Total stockholders' equity </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="us-gaap_StockholdersEquityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockholdersEquityAbstract_lbl" xml:lang="en-US" id="id_166787_498963_1_1"> Stockholders Equity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StockholdersEquityAbstract_lbl" xml:lang="en-US" id="id_166787_498963_2_1"> Stockholders' equity: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityAbstract" xlink:to="us-gaap_StockholdersEquityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockholdersEquityNoteDisclosureTextBlock" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_498764_1_1"> Stockholders Equity Note Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl" xml:lang="en-US" id="id_166787_498764_2_1"> Stockholders' Equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityNoteDisclosureTextBlock" xlink:to="us-gaap_StockholdersEquityNoteDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_StockholdersEquityNoteLineItems" xlink:label="goog_StockholdersEquityNoteLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockholdersEquityNoteLineItems_lbl" xml:lang="en-US" id="id_166787_518725_3_1"> Stockholders Equity Note [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockholdersEquityNoteLineItems_lbl" xml:lang="en-US" id="id_166787_518725_1_1"> Stockholders Equity Note [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_StockholdersEquityNoteLineItems_lbl" xml:lang="en-US" id="id_166787_518725_2_1"> Stockholders Equity Note [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockholdersEquityNoteLineItems" xlink:to="goog_StockholdersEquityNoteLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_StockholdersEquityNoteTable" xlink:label="goog_StockholdersEquityNoteTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockholdersEquityNoteTable_lbl" xml:lang="en-US" id="id_166787_541735_3_1"> Stockholders Equity Note [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockholdersEquityNoteTable_lbl" xml:lang="en-US" id="id_166787_541735_1_1"> Stockholders Equity Note [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_StockholdersEquityNoteTable_lbl" xml:lang="en-US" id="id_166787_541735_2_1"> Stockholders Equity Note [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockholdersEquityNoteTable" xlink:to="goog_StockholdersEquityNoteTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xml:lang="en-US" id="id_166787_513261_1_1"> Stock Issued During Period Shares New Issues </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xml:lang="en-US" id="id_166787_513261_2_1"> Common stock issued (in shares) </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_lbl" xml:lang="en-US" id="id_166787_502579_1_1"> Stock Issued During Period Shares Stock Options Exercised </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_lbl" xml:lang="en-US" id="id_166787_502579_8_1"> Exercised </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xml:lang="en-US" id="id_166787_505821_1_1"> Stock Issued During Period Value New Issues </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xml:lang="en-US" id="id_166787_505821_2_1"> Common stock issued </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockRepurchasedAndRetiredDuringPeriodShares" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xml:lang="en-US" id="id_166787_507554_1_1"> Stock Repurchased And Retired During Period Shares </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xml:lang="en-US" id="id_166787_507554_8_1"> Common stock repurchased (in shares) </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockRepurchasedAndRetiredDuringPeriodValue" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl" xml:lang="en-US" id="id_166787_507546_1_1"> Stock Repurchased And Retired During Period Value </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl" xml:lang="en-US" id="id_166787_507546_8_1"> Common stock repurchased </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SummaryOfIncomeTaxContingenciesTextBlock" xlink:label="us-gaap_SummaryOfIncomeTaxContingenciesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_lbl" xml:lang="en-US" id="id_166787_506553_1_1"> Summary Of Income Tax Contingencies [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_lbl" xml:lang="en-US" id="id_166787_506553_2_1"> Summary of Income Tax Contingencies </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SupplementalBalanceSheetDisclosuresTextBlock" xlink:label="us-gaap_SupplementalBalanceSheetDisclosuresTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_lbl" xml:lang="en-US" id="id_166787_502736_1_1"> Supplemental Balance Sheet Disclosures [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_lbl" xml:lang="en-US" id="id_166787_502736_2_1"> Balance Sheet Components </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SupplementalBalanceSheetDisclosuresTextBlock" xlink:to="us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xml:lang="en-US" id="id_166787_498644_1_1"> Supplemental Cash Flow Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xml:lang="en-US" id="id_166787_498644_2_1"> Supplemental disclosures of cash flow information </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_TaxBenefitFromStockBasedAwardActivity" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity_lbl" xml:lang="en-US" id="id_166787_520703_3_1"> Reductions in the entity's income taxes that arise when compensation cost (from non-qualified stock options, vesting of restricted stock units and restricted stock) recognized on the entity's tax return exceeds compensation cost from non-qualified stock options, restricted stock units and restricted stock recognized on the income statement. Includes excess tax benefit realized. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity_lbl" xml:lang="en-US" id="id_166787_520703_1_1"> Tax Benefit From Stock Based Award Activity </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity_lbl" xml:lang="en-US" id="id_166787_520703_2_1"> Total direct tax benefit realized, including the excess tax benefit from stock-based award activity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TaxBenefitFromStockBasedAwardActivity" xlink:to="goog_TaxBenefitFromStockBasedAwardActivity_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxCreditCarryforwardAmount" xlink:label="us-gaap_TaxCreditCarryforwardAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_TaxCreditCarryforwardAmount_lbl" xml:lang="en-US" id="id_166787_513684_1_1"> Tax Credit Carryforward Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_TaxCreditCarryforwardAmount_lbl" xml:lang="en-US" id="id_166787_513684_2_1"> California research and development credit carryforwards </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TaxCreditCarryforwardAmount" xlink:to="us-gaap_TaxCreditCarryforwardAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxCreditCarryforwardValuationAllowance" xlink:label="us-gaap_TaxCreditCarryforwardValuationAllowance"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_TaxCreditCarryforwardValuationAllowance_lbl" xml:lang="en-US" id="id_166787_511875_1_1"> Tax Credit Carryforward Valuation Allowance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_TaxCreditCarryforwardValuationAllowance_lbl" xml:lang="en-US" id="id_166787_511875_2_1"> California research and development credit carryforwards, valuation allowance </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl" xml:lang="en-US" id="id_166787_520702_3_1"> Tax withholding related to the vesting of restricted stock units during the period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl" xml:lang="en-US" id="id_166787_520702_1_1"> Tax Withholding Related To Vesting Of Restricted Stock Units </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl" xml:lang="en-US" id="id_166787_520702_8_1"> Tax withholding related to vesting of restricted stock units </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TextBlockAbstract" xlink:label="us-gaap_TextBlockAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_TextBlockAbstract_lbl" xml:lang="en-US" id="id_166787_499125_1_1"> Text Block [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_TextBlockAbstract_lbl" xml:lang="en-US" id="id_166787_499125_2_1"> Text Block [Abstract] </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ThereAfterMember" xlink:label="goog_ThereAfterMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ThereAfterMember_lbl" xml:lang="en-US" id="id_166787_534722_3_1"> There After [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ThereAfterMember_lbl" xml:lang="en-US" id="id_166787_534722_1_1"> There After [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ThereAfterMember_lbl" xml:lang="en-US" id="id_166787_534722_2_1"> Thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ThereAfterMember" xlink:to="goog_ThereAfterMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_TotalDeferredIncomeTaxExpenseBenefit" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_521877_3_1"> The component of income tax expense for the period representing the net change in deferred tax assets and liabilities of continuing operations. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_521877_1_1"> Total Deferred Income Tax Expense Benefit </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US" id="id_166787_521877_6_1"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TotalDeferredIncomeTaxExpenseBenefit" xlink:to="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_TradenamesAndOtherMember" xlink:label="goog_TradenamesAndOtherMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TradenamesAndOtherMember_lbl" xml:lang="en-US" id="id_166787_530768_3_1"> Tradenames and other </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TradenamesAndOtherMember_lbl" xml:lang="en-US" id="id_166787_530768_1_1"> Tradenames And Other [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_TradenamesAndOtherMember_lbl" xml:lang="en-US" id="id_166787_530768_2_1"> Trade names and other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TradenamesAndOtherMember" xlink:to="goog_TradenamesAndOtherMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_TradingSymbol" xlink:label="dei_TradingSymbol"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_TradingSymbol_lbl" xml:lang="en-US" id="id_166787_497703_1_1"> Trading Symbol </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="dei_TradingSymbol_lbl" xml:lang="en-US" id="id_166787_497703_2_1"> Trading Symbol </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_TradingSymbol" xlink:to="dei_TradingSymbol_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_TypeOfNonCancelableOperatingLeasesDomain" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl" xml:lang="en-US" id="id_166787_532925_3_1"> Type of Non Cancelable Operating Leases [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl" xml:lang="en-US" id="id_166787_532925_1_1"> Type Of Non Cancelable Operating Leases [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl" xml:lang="en-US" id="id_166787_532925_2_1"> Type of Non Cancelable Operating Leases [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TypeOfNonCancelableOperatingLeasesDomain" xlink:to="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="us-gaap_TypeOfRestructuringDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_TypeOfRestructuringDomain_lbl" xml:lang="en-US" id="id_166787_500805_1_1"> Type Of Restructuring [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_TypeOfRestructuringDomain_lbl" xml:lang="en-US" id="id_166787_500805_2_1"> Type of Restructuring [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_TypeOfRestructuringDomain" xlink:to="us-gaap_TypeOfRestructuringDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_UnallocatedItemsForReconciliationForSegmentReporting" xlink:label="goog_UnallocatedItemsForReconciliationForSegmentReporting"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UnallocatedItemsForReconciliationForSegmentReporting_lbl" xml:lang="en-US" id="id_166787_601888_3_1"> Items which are not allocated to each segment as they are not included in measurement of the performance of operating segments. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_UnallocatedItemsForReconciliationForSegmentReporting_lbl" xml:lang="en-US" id="id_166787_601888_1_1"> Unallocated Items For Reconciliation For Segment Reporting </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_UnallocatedItemsForReconciliationForSegmentReporting_lbl" xml:lang="en-US" id="id_166787_601888_2_1"> Unallocated items </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_UnallocatedItemsForReconciliationForSegmentReporting" xlink:to="goog_UnallocatedItemsForReconciliationForSegmentReporting_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UndistributedEarningsOfForeignSubsidiaries" xlink:label="us-gaap_UndistributedEarningsOfForeignSubsidiaries"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UndistributedEarningsOfForeignSubsidiaries_lbl" xml:lang="en-US" id="id_166787_507722_1_1"> Undistributed Earnings Of Foreign Subsidiaries </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UndistributedEarningsOfForeignSubsidiaries_lbl" xml:lang="en-US" id="id_166787_507722_2_1"> Cumulative amount of foreign subsidiaries earnings upon which U.S. income taxes have not been provided </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UndistributedEarningsOfForeignSubsidiaries" xlink:to="us-gaap_UndistributedEarningsOfForeignSubsidiaries_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="us-gaap_UnrecognizedTaxBenefits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xml:lang="en-US" id="id_166787_506213_1_1"> Unrecognized Tax Benefits </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xml:lang="en-US" id="id_166787_506213_4_1"> Ending Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xml:lang="en-US" id="id_166787_506213_5_1"> Beginning Balance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefits" xlink:to="us-gaap_UnrecognizedTaxBenefits_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US" id="id_166787_502851_1_1"> Unrecognized Tax Benefits Decreases Resulting From Prior Period Tax Positions </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US" id="id_166787_502851_8_1"> Decreases related to prior year tax positions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions" xlink:to="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_lbl" xml:lang="en-US" id="id_166787_513839_1_1"> Unrecognized Tax Benefits Decreases Resulting From Settlements With Taxing Authorities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_lbl" xml:lang="en-US" id="id_166787_513839_8_1"> Decreases related to settlement with tax authorities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities" xlink:to="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_lbl" xml:lang="en-US" id="id_166787_514890_1_1"> Unrecognized Tax Benefits Income Tax Penalties And Interest Accrued </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_lbl" xml:lang="en-US" id="id_166787_514890_2_1"> Uncertain tax positions, accrued interest and penalties </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_lbl" xml:lang="en-US" id="id_166787_503019_1_1"> Unrecognized Tax Benefits Increases Resulting From Acquisition </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_lbl" xml:lang="en-US" id="id_166787_503019_2_1"> Increases related to acquisition </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_lbl" xml:lang="en-US" id="id_166787_501838_1_1"> Unrecognized Tax Benefits Increases Resulting From Current Period Tax Positions </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_lbl" xml:lang="en-US" id="id_166787_501838_2_1"> Increases related to current year tax positions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US" id="id_166787_512568_1_1"> Unrecognized Tax Benefits Increases Resulting From Prior Period Tax Positions </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US" id="id_166787_512568_2_1"> Increases related to prior year tax positions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:label="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_lbl" xml:lang="en-US" id="id_166787_503537_1_1"> Unrecognized Tax Benefits Reductions Resulting From Lapse Of Applicable Statute Of Limitations </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_lbl" xml:lang="en-US" id="id_166787_503537_8_1"> Decreases as a result of a lapse of applicable statute of limitation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:to="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:label="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_lbl" xml:lang="en-US" id="id_166787_504240_1_1"> Unrecognized Tax Benefits That Would Impact Effective Tax Rate </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_lbl" xml:lang="en-US" id="id_166787_504240_2_1"> Total unrecognized tax benefits that, if recognized, would affect our effective tax rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:to="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:label="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_lbl" xml:lang="en-US" id="id_166787_504338_1_1"> Unrecorded Unconditional Purchase Obligation Balance Sheet Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_lbl" xml:lang="en-US" id="id_166787_504338_2_1"> Other non-cancelable contractual obligations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:to="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_UnsecuredDebtMember" xlink:label="us-gaap_UnsecuredDebtMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnsecuredDebtMember_lbl" xml:lang="en-US" id="id_166787_509328_1_1"> Unsecured Debt [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_UnsecuredDebtMember_lbl" xml:lang="en-US" id="id_166787_509328_2_1"> Unsecured Debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnsecuredDebtMember" xlink:to="us-gaap_UnsecuredDebtMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember" xlink:label="goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember_lbl" xml:lang="en-US" id="id_166787_517043_3_1"> Unsecured Senior Notes, 1.25 Percent Due May 19, 2014 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember_lbl" xml:lang="en-US" id="id_166787_517043_1_1"> Unsecured Senior Notes One Point Two Five Percent Due May Nineteen Twenty Fourteen [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember_lbl" xml:lang="en-US" id="id_166787_517043_2_1"> 1.25% Notes due on May 19, 2014 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember" xlink:to="goog_UnsecuredSeniorNotesOnePointTwoFivePercentDueMayNineteenTwentyFourteenMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_UnsecuredSeniorNotesThreePointSixTwoFivePercentDueMayNineteenTwentyTwentyOneMember" xlink:label="goog_UnsecuredSeniorNotesThreePointSixTwoFivePercentDueMayNineteenTwentyTwentyOneMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UnsecuredSeniorNotesThreePointSixTwoFivePercentDueMayNineteenTwentyTwentyOneMember_lbl" xml:lang="en-US" id="id_166787_517045_3_1"> Unsecured Senior Notes, 3.625 Percent Due May 19, 2021 [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_UnsecuredSeniorNotesThreePointSixTwoFivePercentDueMayNineteenTwentyTwentyOneMember_lbl" xml:lang="en-US" id="id_166787_517045_1_1"> Unsecured Senior Notes Three Point Six Two Five Percent Due May Nineteen Twenty Twenty One [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_UnsecuredSeniorNotesThreePointSixTwoFivePercentDueMayNineteenTwentyTwentyOneMember_lbl" xml:lang="en-US" id="id_166787_517045_2_1"> 3.625% Notes due on May 19, 2021 </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_UnsecuredSeniorNotesTwoPointOneTwoFivePercentDueMayNineteenTwentySixteenMember" xlink:label="goog_UnsecuredSeniorNotesTwoPointOneTwoFivePercentDueMayNineteenTwentySixteenMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UnsecuredSeniorNotesTwoPointOneTwoFivePercentDueMayNineteenTwentySixteenMember_lbl" xml:lang="en-US" id="id_166787_517044_3_1"> Unsecured Senior Notes, 2.125 Percent Due May 19, 2016 [Member] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ValuationAllowanceAmount" xlink:label="us-gaap_ValuationAllowanceAmount"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAllowancesAndReservesDeductions_lbl" xml:lang="en-US" id="id_166787_500058_1_1"> Valuation Allowances And Reserves Deductions </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516725_3_1"> Total value of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516725_1_1"> Value Of Shares Sold To Selected Financial Institutions Under Transferable Stock Option Program </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516725_2_1"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program, total value </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgram" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516524_3_1"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Options (TSO) program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516524_1_1"> Warrants Held By Selected Financial Institutions Under Transferable Stock Option Program </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgram_lbl" xml:lang="en-US" id="id_166787_516524_2_1"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Option (TSO) program </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageExercisePrice" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_515753_3_1"> Weighted-average exercise price for warrants held by selected financial institutions under our TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_515753_1_1"> Warrants Held By Selected Financial Institutions Under Transferable Stock Option Program Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageExercisePrice_lbl" xml:lang="en-US" id="id_166787_515753_2_1"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Option (TSO) program, weighted-average exercise price </label>
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<loc xlink:type="locator" xlink:href="goog-20121231.xsd#goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageRemainingContractualTerm" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageRemainingContractualTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US" id="id_166787_515945_3_1"> Weighted-average remaining contractual term for warrants held by selected financial institutions under our TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US" id="id_166787_515945_1_1"> Warrants Held By Selected Financial Institutions Under Transferable Stock Option Program Weighted Average Remaining Contractual Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTransferableStockOptionProgramWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US" id="id_166787_515945_2_1"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Option (TSO) program, weighted-average remaining life (in years) </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract" xlink:label="us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract_lbl" xml:lang="en-US" id="id_166787_505897_1_1"> Weighted Average Number Diluted Shares Outstanding Adjustment [Abstract] </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_507210_1_1"> Weighted Average Number Of Diluted Shares Outstanding </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xml:lang="en-US" id="id_166787_507210_6_1"> Number of shares used in per share computation </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesIssuedBasic" xlink:label="us-gaap_WeightedAverageNumberOfSharesIssuedBasic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesIssuedBasic_lbl" xml:lang="en-US" id="id_166787_507298_1_1"> Weighted Average Number Of Shares Issued Basic </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_WeightedAverageNumberOfSharesIssuedBasic_lbl" xml:lang="en-US" id="id_166787_507298_2_1"> Weighted-average common shares outstanding </label>
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<loc xlink:type="locator" xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xml:lang="en-US" id="id_166787_510080_1_1"> Weighted Average Number Of Shares Outstanding Basic </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xml:lang="en-US" id="id_166787_510080_2_1"> Number of shares used in basic computation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xml:lang="en-US" id="id_166787_510080_6_1"> Number of shares used in per share computation </label>
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5 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 4/15/14  SEC                               UPLOAD10/12/17    1:33K  Google Inc.
 1/16/14  SEC                               UPLOAD10/12/17    1:140K Google Inc.
11/13/13  SEC                               UPLOAD10/12/17    1:142K Google Inc.
 6/27/13  SEC                               UPLOAD10/12/17    1:145K Google Inc.
 4/11/13  SEC                               UPLOAD10/12/17    1:166K Google Inc.
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