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Google Inc. – ‘10-K’ for 12/31/10 – ‘XML.R8’

On:  Friday, 2/11/11, at 5:13pm ET   ·   For:  12/31/10   ·   Accession #:  1193125-11-32930   ·   File #:  0-50726

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 2/11/11  Google Inc.                       10-K       12/31/10  110:14M                                    Donnelley … Solutions/FA

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.11M 
 2: EX-3.01     Third Amended and Restated Certificate of           HTML     85K 
                Incorporation of Registrant                                      
 3: EX-3.02     Amended and Restated Bylaws of Registrant           HTML    178K 
 4: EX-21.01    Subsidiaries of the Registrant                      HTML     32K 
 5: EX-23.01    Consent of Independent Registered Public            HTML     36K 
                Accounting Firm                                                  
 6: EX-31.01    Certification of CEO Pursuant to Exchange Act       HTML     39K 
                Rules 13A-14(A) and 15D-14(A)                                    
 7: EX-31.02    Certification of CFO Pursuant to Exchange Act       HTML     39K 
                Rules 13A-14(A) and 15D-14(A)                                    
 8: EX-32.01    Certifications of CEO & CFO Pursuant to 18 U.S.C.   HTML     35K 
                Section 1350                                                     
84: XML         IDEA XML File -- Definitions and References          XML    300K 
99: XML         IDEA XML File -- Filing Summary                      XML    313K 
94: XML.R1      Document and Entity Information                      XML    267K 
95: XML.R2      Consolidated Balance Sheets                          XML    424K 
51: XML.R3      Consolidated Balance Sheets (Parenthetical)          XML    285K 
60: XML.R4      Consolidated Statements of Income                    XML    250K 
82: XML.R5      Consolidated Statements of Income (Parenthetical)    XML    110K 
77: XML.R6      Consolidated Statements of Stockholders' Equity      XML    680K 
105: XML.R7      Consolidated Statements of Cash Flows                XML    568K  
26: XML.R8      Google Inc. and Summary of Significant Accounting    XML     92K 
                Policies                                                         
76: XML.R9      Net Income Per Share of Class A and Class B Common   XML    117K 
                Stock                                                            
22: XML.R10     Cash and Investments                                 XML    152K 
21: XML.R11     Short-Term Debt                                      XML     53K 
50: XML.R12     Derivative Financial Instruments                     XML    104K 
89: XML.R13     Fair Value Measurements                              XML    144K 
52: XML.R14     Property and Equipment                               XML     64K 
56: XML.R15     Acquisitions                                         XML     77K 
71: XML.R16     Goodwill and Other Intangible Assets                 XML     80K 
110: XML.R17     Interest and Other Income, Net                       XML     62K  
44: XML.R18     Comprehensive Income                                 XML     72K 
15: XML.R19     Commitments and Contingencies                        XML     73K 
59: XML.R20     Stockholders' Equity                                 XML    129K 
87: XML.R21     401(k) Plan                                          XML     52K 
34: XML.R22     Income Taxes                                         XML    127K 
83: XML.R23     Information about Geographic Areas                   XML     68K 
57: XML.R24     Schedule II: Valuation and Qualifying Accounts       XML     61K 
104: XML.R25     Google Inc. and Summary of Significant Accounting    XML    233K  
                Policies (Policies)                                              
91: XML.R26     Google Inc. and Summary of Significant Accounting    XML     63K 
                Policies (Tables)                                                
63: XML.R27     Net Income Per Share of Class A and Class B Common   XML    114K 
                Stock (Tables)                                                   
72: XML.R28     Cash and Investments (Tables)                        XML    168K 
20: XML.R29     Derivative Financial Instruments (Tables)            XML    105K 
24: XML.R30     Fair Value Measurements (Tables)                     XML    147K 
37: XML.R31     Property and Equipment (Tables)                      XML     62K 
46: XML.R32     Acquisitions (Tables)                                XML     75K 
70: XML.R33     Goodwill and Other Intangible Assets (Tables)        XML     93K 
90: XML.R34     Interest and Other Income, Net (Tables)              XML     62K 
18: XML.R35     Comprehensive Income (Tables)                        XML     77K 
27: XML.R36     Commitments and Contingencies (Tables)               XML     64K 
96: XML.R37     Stockholders' Equity (Tables)                        XML    143K 
103: XML.R38     Income Taxes (Tables)                                XML    141K  
64: XML.R39     Information about Geographic Areas (Tables)          XML     73K 
107: XML.R40     Schedule II: Valuation and Qualifying Accounts       XML     60K  
                (Tables)                                                         
28: XML.R41     Revenues by Revenue Source (Detail)                  XML    221K 
109: XML.R42     Google Inc. and Summary of Significant Accounting    XML    315K  
                Policies - Additional Information (Detail)                       
39: XML.R43     Computation of Basic and Diluted Net Income Per      XML    745K 
                Share (Detail)                                                   
16: XML.R44     Cash, Cash Equivalents, and Marketable Securities    XML   1.10M 
                (Detail)                                                         
38: XML.R45     Cash, Cash Equivalents, and Marketable Securities    XML     72K 
                (Parenthetical) (Detail)                                         
86: XML.R46     Unrealized Gains and Losses Related to Investments   XML    811K 
                in Marketable Securities Designated as                           
                Available-For-Sale (Detail)                                      
102: XML.R47     Cash and Investments - Additional Durational         XML    263K  
                Information (Detail)                                             
54: XML.R48     Contractual Maturity Date of Marketable Debt         XML     88K 
                Securities (Detail)                                              
41: XML.R49     Gross Unrealized Losses and Fair Values for          XML    377K 
                Investments in an Unrealized Loss Position                       
                (Detail)                                                         
69: XML.R50     Cash and Investments - Additional Information        XML    137K 
                (Detail)                                                         
19: XML.R51     Short-Term Debt - Additional Information (Detail)    XML    131K 
74: XML.R52     Short-Term Debt - Additional Durational              XML     65K 
                Information (Detail)                                             
42: XML.R53     Derivative Financial Instruments - Additional        XML    706K 
                Information (Detail)                                             
25: XML.R54     Fair Values of Outstanding Derivative Instruments    XML    240K 
                (Detail)                                                         
101: XML.R55     Effect of Derivative Instruments on Income and       XML    498K  
                Other Comprehensive Income (Detail)                              
98: XML.R56     Effect of Derivative Instruments on Income and       XML     70K 
                Other Comprehensive Income (Parenthetical)                       
                (Detail)                                                         
49: XML.R57     Assets and Liabilities Measured at Fair Value on a   XML   2.53M 
                Recurring Basis (Detail)                                         
33: XML.R58     Reconciliations for Assets Measured and Recorded     XML    138K 
                at Fair Value on a Recurring Basis Using                         
                Significant Unobservable Inputs (Level 3) (Detail)               
92: XML.R59     Property and Equipment (Detail)                      XML    138K 
23: XML.R60     Property and Equipment - Additional Information      XML    285K 
                (Detail)                                                         
78: XML.R61     Acquisitions - Additional Information (Detail)       XML    266K 
75: XML.R62     Acquisitions - Additional Durational Information     XML    236K 
                (Detail)                                                         
97: XML.R63     Summary of Purchase Price of Acquisitions (Detail)   XML    648K 
93: XML.R64     Changes in the Carrying Amount of Goodwill           XML     82K 
                (Detail)                                                         
106: XML.R65     Acquisition-Related Intangible Assets that are       XML    275K  
                being Amortized (Detail)                                         
31: XML.R66     Goodwill and Other Intangible Assets - Additional    XML    210K 
                Information (Detail)                                             
48: XML.R67     Expected Amortization Expense for                    XML    130K 
                Acquisition-Related Intangible Assets (Detail)                   
67: XML.R68     Components of Interest and Other Income, Net         XML    134K 
                (Detail)                                                         
58: XML.R69     Changes in the Components of Comprehensive Income    XML    129K 
                (Detail)                                                         
68: XML.R70     Changes in the Components of Comprehensive Income    XML     89K 
                (Parenthetical) (Detail)                                         
108: XML.R71     Components of Accumulated Other Comprehensive        XML    102K  
                Income (Detail)                                                  
32: XML.R72     Commitments and Contingencies - Additional           XML    111K 
                Durational Information (Detail)                                  
40: XML.R73     Future Minimum Payments Under Non-Cancelable         XML    325K 
                Operating Leases, Along with Sublease Income                     
                Amounts (Detail)                                                 
36: XML.R74     Commitments and Contingencies - Additional           XML    103K 
                Information (Detail)                                             
65: XML.R75     Stockholders' Equity - Additional Information        XML    366K 
                (Detail)                                                         
73: XML.R76     Stockholders' Equity - Additional Durational         XML    616K 
                Information (Detail)                                             
62: XML.R77     Weighted-Average Assumptions used to Estimate the    XML    135K 
                Fair Values of the Stock Options Granted (Detail)                
55: XML.R78     Stock Option Activity (Detail)                       XML    221K 
30: XML.R79     Stock Option Activity (Parenthetical) (Detail)       XML     59K 
17: XML.R80     Additional Information Regarding Outstanding,        XML   1.04M 
                Exercisable and Vested and Exercisable Stock                     
                Options and Warrants (Detail)                                    
66: XML.R81     Unvested Restricted Stock Units and Restricted       XML    149K 
                Shares Activity (Detail)                                         
47: XML.R82     401(k) Plan - Additional Information (Detail)        XML     99K 
61: XML.R83     Income Taxes - Additional Durational Information     XML    212K 
                (Detail)                                                         
85: XML.R84     Provision for Income Taxes (Detail)                  XML    194K 
81: XML.R85     Reconciliation of Federal Statutory Income Tax       XML    181K 
                Rate to Effective Income Tax Rate (Detail)                       
45: XML.R86     Reconciliation of Federal Statutory Income Tax       XML     88K 
                Rate to Effective Income Tax Rate (Parenthetical)                
                (Detail)                                                         
88: XML.R87     Income Taxes - Additional Information (Detail)       XML    244K 
79: XML.R88     Significant Components of Deferred Tax Assets and    XML    253K 
                Liabilities (Detail)                                             
35: XML.R89     Summary of Activity Related to Gross Unrecognized    XML    161K 
                Tax Benefits (Detail)                                            
53: XML.R90     Revenues by Geographic Area (Detail)                 XML    254K 
80: XML.R91     Long-Lived Assets by Geographic Area (Detail)        XML    156K 
43: XML.R92     Allowance for Doubtful Accounts and Sales Credits    XML    126K 
                (Detail)                                                         
100: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   1.52M  
 9: EX-101.INS  XBRL Instance -- goog-20101231                       XML   2.50M 
11: EX-101.CAL  XBRL Calculations -- goog-20101231_cal               XML    311K 
12: EX-101.DEF  XBRL Definitions -- goog-20101231_def                XML   1.40M 
13: EX-101.LAB  XBRL Labels -- goog-20101231_lab                     XML   1.50M 
14: EX-101.PRE  XBRL Presentations -- goog-20101231_pre              XML   1.49M 
10: EX-101.SCH  XBRL Schema -- goog-20101231                         XSD    336K 
29: ZIP         XBRL Zipped Folder -- 0001193125-11-032930-xbrl      Zip    228K

‘XML.R8’   —   Google Inc. and Summary of Significant Accounting Policies

This Financial Report is an XBRL XML File.

                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<InstanceReport xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xsd="http://www.w3.org/2001/XMLSchema">
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<div> <p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Note 1.    Google Inc. and Summary of Significant Accounting Policies</font></p> <p style="MARGIN-TOP: 6px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Nature of Operations</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We were incorporated in California in September 1998. We were re-incorporated in the State of Delaware in August 2003. We generate revenue primarily by delivering relevant, cost-effective online advertising.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Basis of Consolidation</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">The consolidated financial statements include the accounts of Google Inc. and our wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Use of Estimates</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">The preparation of consolidated financial statements in conformity with U.S. GAAP requires us to make estimates and assumptions that affect the amounts reported and disclosed in the financial statements and the accompanying notes. Actual results could differ materially from these estimates. On an ongoing basis, we evaluate our estimates, including those related to the accounts receivable and sales allowances, fair values of financial instruments, intangible assets and goodwill, useful lives of intangible assets and property and equipment, fair values of stock-based awards, income taxes, and contingent liabilities, among others. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and liabilities.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Revenue Recognition</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">The following table presents our revenues by revenue source (in millions):</font></p> <p style="MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px; FONT-SIZE: 12px">  </p> <table border="0" cellspacing="0" cellpadding="0" width="100%" align="center"> <tr> <td width="75%"></td> <td valign="bottom" width="3%"></td> <td></td> <td></td> <td></td> <td valign="bottom" width="3%"></td> <td></td> <td></td> <td></td> <td valign="bottom" width="3%"></td> <td></td> <td></td> <td></td> </tr> <tr> <td valign="bottom"><font size="1"> </font></td> <td valign="bottom"><font size="1">  </font></td> <td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="10" align="center"><font style="FONT-FAMILY: arial" size="1">Year Ended December 31,</font></td> <td valign="bottom"><font size="1"> </font></td> </tr> <tr> <td valign="bottom"><font size="1"> </font></td> <td valign="bottom"><font size="1">  </font></td> <td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"><font style="FONT-FAMILY: arial" size="1">2008</font></td> <td valign="bottom"><font size="1"> </font></td> <td valign="bottom"><font size="1">  </font></td> <td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"><font style="FONT-FAMILY: arial" size="1">2009</font></td> <td valign="bottom"><font size="1"> </font></td> <td valign="bottom"><font size="1">  </font></td> <td style="BORDER-BOTTOM: #000000 1px solid" valign="bottom" colspan="2" align="center"><font style="FONT-FAMILY: arial" size="1">2010</font></td> <td valign="bottom"><font size="1"> </font></td> </tr> <tr bgcolor="#CCEEFF"> <td valign="top"> <p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"><font style="FONT-FAMILY: arial" size="2">Advertising revenues:</font></p> </td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"></td> <td valign="bottom"></td> <td valign="bottom"></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"></td> <td valign="bottom"></td> <td valign="bottom"></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"></td> <td valign="bottom"></td> <td valign="bottom"></td> </tr> <tr> <td valign="top"> <p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"><font style="FONT-FAMILY: arial" size="2">Google websites</font></p> </td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2">$</font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">14,414</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2">$</font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">15,723</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2">$</font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">19,444</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> </tr> <tr bgcolor="#CCEEFF"> <td valign="top"> <p style="TEXT-INDENT: -1em; MARGIN-LEFT: 3em"><font style="FONT-FAMILY: arial" size="2">Google Network websites</font></p> </td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">6,715</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">7,166</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">8,792</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> </tr> <tr style="FONT-SIZE: 1px"> <td valign="bottom"></td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td> </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td> </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td> </td> </tr> <tr> <td valign="top"> <p style="TEXT-INDENT: -1em; MARGIN-LEFT: 5em"><font style="FONT-FAMILY: arial" size="2">Total advertising revenues</font></p> </td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">21,129</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">22,889</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">28,236</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> </tr> <tr bgcolor="#CCEEFF"> <td valign="top"> <p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"><font style="FONT-FAMILY: arial" size="2">Other revenues</font></p> </td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">667</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">762</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2"> </font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">1,085</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> </tr> <tr style="FONT-SIZE: 1px"> <td valign="bottom"></td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td> </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td> </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td style="BORDER-TOP: #000000 1px solid" valign="bottom">  </td> <td> </td> </tr> <tr> <td valign="top"> <p style="TEXT-INDENT: -1em; MARGIN-LEFT: 1em"><font style="FONT-FAMILY: arial" size="2">Revenues</font></p> </td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2">$</font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">21,796</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2">$</font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">23,651</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> <td valign="bottom"><font size="1">  </font></td> <td valign="bottom"><font style="FONT-FAMILY: arial" size="2">$</font></td> <td valign="bottom" align="right"><font style="FONT-FAMILY: arial" size="2">29,321</font></td> <td valign="bottom" nowrap="nowrap"><font style="FONT-FAMILY: arial" size="2">  </font></td> </tr> <tr style="FONT-SIZE: 1px"> <td valign="bottom"></td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td> </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td> </td> <td valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td style="BORDER-TOP: #000000 3px double" valign="bottom">  </td> <td> </td> </tr> </table> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Google AdWords is our auction-based advertising program that enables advertisers to place text-based and display ads on our websites and our Google Network members’ websites. Display advertising comprises the videos, text, images, and other interactive ads that run across the web on computers and mobile devices, including smart phones and handheld computers such as netbooks and tablets. Most of our AdWords customers pay us on a cost-per-click basis, which means that an advertiser pays us only when a user clicks on one of its ads. We also offer AdWords on a cost-per-impression basis that enables advertisers to pay us based on the number of times their ads appear on our websites and our Google Network members’ websites as specified by the advertiser.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Google AdSense refers to the online programs through which we distribute our advertisers’ AdWords ads for display on our Google Network members’ websites, as well as programs to deliver ads on television broadcasts.</font></p> <p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px; FONT-SIZE: 1px">  </p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We recognize as revenues the fees charged advertisers each time a user clicks on one of the text-based ads that are displayed next to the search results pages on our website or on the search results pages or content pages of our Google Network members’ websites and, for those advertisers who use our cost-per impression pricing, the fees charged advertisers each time an ad is displayed on our members’ websites. We report our Google AdSense revenues on a gross basis principally because we are the primary obligor to our advertisers.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Google ads for televisions enable advertisers, operators, and programmers to buy, schedule, deliver, and measure ads on television. We recognize as revenue the fees charged advertisers each time an ad is displayed on television in accordance with the terms of the related agreements.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We also offer display advertising management services such as media planning, buying, implementation, and measurement tools for advertisers and agencies, and forecasting and reporting tools for publishers. We recognize the related fees as other revenues in the period advertising impressions are delivered.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Google Checkout is our online shopping payment processing system for both consumers and merchants. We recognize as revenues any fees charged to merchants on transactions processed through Google Checkout. Further, cash ultimately paid to merchants under Google Checkout promotions, including cash paid to merchants as a result of discounts provided to consumers on certain transactions processed through Google Checkout, are accounted for as an offset to revenues.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We generate fees from search services on a per-query basis. Our policy is to recognize revenues from per-query search fees in the period we provide the search results.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We also generate fees from the sale and licensing of our Search Appliance products, which include hardware, software, and post-contract support primarily for two years. Prior to 2010, as the deliverables were not sold separately, sufficient vendor-specific objective evidence did not exist for the allocation of revenue. As a result, we recognized the entire fee for the sale and license of these products ratably over the term of the post-contract support arrangement. Beginning the first quarter of 2010, we adopted the new accounting guidance which requires us to allocate the consideration of the arrangement to each of the deliverables based on our best estimate of their standalone selling prices as there is no vendor-specific objective or third-party evidence of the selling prices. As a result, we now recognize revenue allocated to the hardware and software at the time of sale and revenue allocated to post-contract support ratably over the term of the service arrangement. The adoption of this new accounting guidance did not have a material impact on our consolidated financial statements.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">In addition, we generate fees through the licensing of our Google Apps products. We recognize as revenue the fees we charge customers for hosting the related enterprise applications and services ratably over the term of the service arrangement.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Revenues realized through display advertising management services, Google ads for televisions, Google Checkout, search services, Search Appliance, and Google Apps were not material in any of the years presented.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We recognize revenues as described above because the services have been provided, the fees we charge are fixed or determinable, we and our advertisers or other customers understand the specific nature and terms of the agreed upon transactions and collectability is reasonably assured.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We record deferred revenue upon invoicing or when cash payments are received in advance of our performance in the underlying agreement on the accompanying Consolidated Balance Sheets.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Cost of Revenues</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Cost of revenues consists primarily of traffic acquisition costs. Traffic acquisition costs consist of amounts ultimately paid to our Google Network members under AdSense arrangements and to certain other partners (our distribution partners) who distribute our toolbar and other products (collectively referred to as access points) or otherwise direct search queries to our website (collectively referred to as distribution arrangements). These amounts are primarily based on the revenue share arrangements with our Google Network members and distribution partners.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Certain distribution arrangements require us to pay our distribution partners based on a fee per access point delivered and not exclusively—or at all—based on revenue share. These fees are non-refundable. Further, these distribution arrangements are terminable at will, although under the terms of certain contracts we or our distribution partners may be subject to penalties in the event of early termination. We recognize fees under these distribution arrangements over the estimated useful lives of the access points (approximately two years) to the extent we can reasonably estimate those lives and they are longer than one year, or based on any contractual revenue share, if greater. Otherwise, the fees are charged to expense as incurred. The estimated useful life of the access points is based on the historical average period of time they generate traffic and revenues. Further, we review the access points for impairment by distribution partner, type, and geography, and we have not made any impairment to date.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Prepaid revenue share and distribution fees are included in prepaid revenue share, expenses, and other assets on the accompanying Consolidated Balance Sheets.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Cost of revenues also includes the expenses associated with the operation of our data centers, including depreciation, labor, energy, bandwidth costs, credit card and other transaction fees related to processing customer transactions including Google Checkout transactions, amortization of acquired intangible assets, as well as content acquisition costs. We have entered into arrangements with certain content providers under which we distribute or license their video and other content. In a number of these arrangements, we display ads on the pages of our websites and our Google Network members’ websites from which the content is viewed and share most of the fees these ads generate with the content providers and the Google Network members.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Stock-based Compensation</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We have elected to use the BSM option pricing model to determine the fair value of stock options on the dates of grant</font><font style="FONT-FAMILY: Times New Roman" size="2"><i>.</i></font> <font style="FONT-FAMILY: arial" size="2">Restricted stock units (RSUs) are measured based on the fair market values of the underlying stock on the dates of grant. Shares are issued on the vesting dates net of the statutory withholding requirements to be paid by us on behalf of our employees. As a result, the actual number of shares issued will be fewer than the actual number of RSUs outstanding. Furthermore, we record the liability for withholding amounts to be paid by us as a reduction to additional paid-in capital when paid. Also, we recognize stock-based compensation using the straight-line method.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We include as part of cash flows from financing activities the benefits of tax deductions in excess of the tax-effected compensation of the related stock-based awards for options exercised and RSUs vested during the period. During the years ended December 31, 2008, 2009, and 2010, the amount of cash received from the exercise of stock options was $73 million, $350 million, and $656 million, and the total direct tax benefit realized, including the excess tax benefit, from stock-based award activities was $251 million, $260 million, and $355 million. We have elected to account for the indirect effects of stock-based awards—primarily the research and development tax credit—through the Consolidated Statements of Income.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">In the years ended December 31, 2008, 2009, and 2010 we recognized stock-based compensation and related tax benefits of $1,120 million and $232 million, $1,164 million and $264 million, and $1,376 million and $314 million.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Certain Risks and Concentrations</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Our revenues are principally derived from online advertising, the market for which is highly competitive and rapidly changing. In addition, our revenues are generated from a multitude of vertical market segments in countries around the world. Significant changes in this industry or changes in customer buying or advertiser spending behavior could adversely affect our operating results.</font></p> <p style="MARGIN-TOP: 12px; MARGIN-BOTTOM: 0px; FONT-SIZE: 1px">  </p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Financial instruments that potentially subject us to concentrations of credit risk consist principally of cash equivalents, marketable securities, foreign exchange contracts, and accounts receivable. Cash equivalents and marketable securities consist primarily of highly liquid debt instruments of the U.S. government and its agencies, municipalities in the U.S., debt instruments issued by foreign governments, time deposits, money market and other funds, including cash collateral received related to our securities lending program, mortgage-backed securities, and corporate securities. Foreign exchange contracts are transacted with various financial institutions with high credit standing. Accounts receivable are typically unsecured and are derived from revenues earned from customers located around the world. In 2008, 2009, and 2010 we generated approximately 49%, 47%, and 48% of our revenues from customers based in the U.S., with the majority of customers outside of the U.S. located in Europe and Japan. Many of our Google Network members are in the internet industry. We perform ongoing evaluations to determine customer credit and we limit the amount of credit we extend, but generally we do not require collateral from our customers. We maintain reserves for estimated credit losses and these losses have generally been within our expectations.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">No individual customer or groups of affiliated customers represented more than 10% of our revenues in 2008, 2009, and 2010.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Fair Value of Financial Instruments</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">The carrying amounts of our financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, short-term debt, and accrued liabilities, approximate fair value because of their generally short maturities. We carry marketable securities and foreign currency contracts at fair value. See Notes 3 and 6 for more information.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Cash, Cash Equivalents, and Marketable Securities</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We invest our excess cash primarily in highly liquid debt instruments of the U.S. government and its agencies, municipalities in the U.S., debt instruments issued by foreign governments, time deposits, money market and other funds, including cash collateral received related to our securities lending program, mortgage-backed securities, and corporate securities. We classify all highly liquid investments with stated maturities of three months or less from date of purchase as cash equivalents and all highly liquid investments with stated maturities of greater than three months as marketable securities.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We determine the appropriate classification of our investments in marketable securities at the time of purchase and reevaluate such designation at each balance sheet date. We have classified and accounted for our marketable securities as available-for-sale. We may or may not hold securities with stated maturities greater than 12 months until maturity. After consideration of our risk versus reward objectives, as well as our liquidity requirements, we may sell these securities prior to their stated maturities. As we view these securities as available to support current operations, we classify securities with maturities beyond 12 months as current assets under the caption marketable securities in the accompanying Consolidated Balance Sheets. We carry these securities at fair value, and report the unrealized gains and losses, net of taxes, as a component of stockholders’ equity, except for unrealized losses determined to be other-than-temporary which we record as interest and other income, net. We determine any realized gains or losses on the sale of marketable securities on a specific identification method, and we record such gains and losses as a component of interest and other income, net.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Non-Marketable Equity Securities</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We have accounted for non-marketable equity security investments primarily at cost because we do not have significant influence over the underlying investees.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Impairment of Marketable and Non-Marketable Securities</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We periodically review our marketable securities, as well as our non-marketable equity securities, for impairment. If we conclude that any of these investments are impaired, we determine whether such impairment is other-than-temporary. Factors we consider to make such determination include the duration and severity of the impairment, the reason for the decline in value and the potential recovery period, and our intent to sell, or whether it is more likely than not that we will be required to sell, the investment before recovery. If any impairment is considered other-than-temporary, we will write down the asset to its fair value and take a corresponding charge to our Consolidated Statements of Income.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Accounts Receivable</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We record accounts receivable at the invoiced amount and we do not charge interest. We maintain an allowance for doubtful accounts to reserve for potentially uncollectible receivables. We review the accounts receivable by amounts due by customers which are past due to identify specific customers with known disputes or collectability issues. In determining the amount of the reserve, we make judgments about the creditworthiness of significant customers based on ongoing credit evaluations. We also maintain a sales allowance to reserve for potential credits issued to customers. We determine the amount of the reserve based on historical credits issued.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Property and Equipment</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We account for property and equipment at cost less accumulated depreciation and amortization. We compute depreciation using the straight-line method over the estimated useful lives of the assets, generally two to five years. We depreciate buildings over periods up to 25 years. We amortize leasehold improvements over the shorter of the remaining lease term or the estimated useful lives of the assets. Construction in progress is related to the construction or development of property (including land) and equipment that have not yet been placed in service for their intended use. Depreciation for equipment commences once it is placed in service and depreciation for buildings and leasehold improvements commences once they are ready for their intended use. Land is not depreciated.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Software Development Costs</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We expense software development costs, including costs to develop software products or the software component of products to be marketed to external users, before technological feasibility of such products is reached. We have determined that technological feasibility was reached shortly before the release of those products and as a result, the development costs incurred after the establishment of technological feasibility and before the release of those products were not material, and accordingly, were expensed as incurred. Software development costs also include costs to develop software programs to be used solely to meet our internal needs. The costs we incurred during the application development stage for these software programs were not material in the years presented.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Long-Lived Assets Including Goodwill and Other Acquired Intangible Assets</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We review property and equipment and intangible assets, excluding goodwill, for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable. We measure recoverability of these assets by comparing the carrying amounts to the future undiscounted cash flows the assets are expected to generate. If property and equipment and intangible assets are considered to be impaired, the impairment to be recognized equals the amount by which the carrying value of the asset exceeds its fair market value. We have made no material adjustments to our long-lived assets in any of the years presented. In addition, we test our goodwill for impairment at least annually or more frequently if events or changes in circumstances indicate that this asset may be impaired. Our tests are based on our single operating segment and reporting unit structure. We found no impairment in any of the years presented.</font></p> <p style="MARGIN-TOP: 12px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Intangible assets with definite lives are amortized over their estimated useful lives. We amortize our acquired intangible assets on a straight-line basis with definite lives over periods ranging from one to 12 years.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px; FONT-SIZE: 1px">  </p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Income Taxes</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We recognize income taxes under the liability method. We recognize deferred income taxes for differences between the financial reporting and tax bases of assets and liabilities at enacted statutory tax rates in effect for the years in which differences are expected to reverse. We recognize the effect on deferred taxes of a change in tax rates in income in the period that includes the enactment date.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Foreign Currency</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Generally, the functional currency of our international subsidiaries is the local currency. We translate the financial statements of these subsidiaries to U.S. dollars using month-end rates of exchange for assets and liabilities, and average rates of exchange for revenues, costs, and expenses. We record translation gains and losses in accumulated other comprehensive income as a component of stockholders’ equity. We recorded $84 million of net translation losses in 2008, $77 million of net translation gains in 2009, and $124 million of net translation losses in 2010. We record net gains and losses resulting from foreign exchange transactions as a component of interest and other income, net. These gains and losses are net of those realized on forward foreign exchange contracts. We recorded $36 million of net losses in 2008, $8 million of net gains in 2009, and $29 million of net losses in 2010.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Legal Costs</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">Legal costs are expensed as incurred.</font></p> <p style="MARGIN-TOP: 18px; MARGIN-BOTTOM: 0px"><font style="FONT-FAMILY: arial" size="2">Advertising and Promotional Expenses</font></p> <p style="MARGIN-TOP: 6px; TEXT-INDENT: 4%; MARGIN-BOTTOM: 0px"> <font style="FONT-FAMILY: arial" size="2">We expense advertising and promotional costs in the period in which they are incurred. For the years ended December 31, 2008, 2009, and 2010 advertising and promotional expenses totaled approximately $266 million, $353 million, and $772 million.</font></p> </div>
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3 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/25/12  SEC                               UPLOAD10/12/17    1:45K  Google Inc.
 9/07/11  SEC                               UPLOAD10/12/17    1:43K  Google Inc.
 6/07/11  SEC                               UPLOAD10/12/17    1:43K  Google Inc.
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