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Google Inc. – ‘10-K’ for 12/31/10 – ‘EX-101.LAB’

On:  Friday, 2/11/11, at 5:13pm ET   ·   For:  12/31/10   ·   Accession #:  1193125-11-32930   ·   File #:  0-50726

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 2/11/11  Google Inc.                       10-K       12/31/10  110:14M                                    Donnelley … Solutions/FA

Annual Report   —   Form 10-K   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-K        Annual Report                                       HTML   1.11M 
 2: EX-3.01     Third Amended and Restated Certificate of           HTML     85K 
                Incorporation of Registrant                                      
 3: EX-3.02     Amended and Restated Bylaws of Registrant           HTML    178K 
 4: EX-21.01    Subsidiaries of the Registrant                      HTML     32K 
 5: EX-23.01    Consent of Independent Registered Public            HTML     36K 
                Accounting Firm                                                  
 6: EX-31.01    Certification of CEO Pursuant to Exchange Act       HTML     39K 
                Rules 13A-14(A) and 15D-14(A)                                    
 7: EX-31.02    Certification of CFO Pursuant to Exchange Act       HTML     39K 
                Rules 13A-14(A) and 15D-14(A)                                    
 8: EX-32.01    Certifications of CEO & CFO Pursuant to 18 U.S.C.   HTML     35K 
                Section 1350                                                     
84: XML         IDEA XML File -- Definitions and References          XML    300K 
99: XML         IDEA XML File -- Filing Summary                      XML    313K 
94: XML.R1      Document and Entity Information                      XML    267K 
95: XML.R2      Consolidated Balance Sheets                          XML    424K 
51: XML.R3      Consolidated Balance Sheets (Parenthetical)          XML    285K 
60: XML.R4      Consolidated Statements of Income                    XML    250K 
82: XML.R5      Consolidated Statements of Income (Parenthetical)    XML    110K 
77: XML.R6      Consolidated Statements of Stockholders' Equity      XML    680K 
105: XML.R7      Consolidated Statements of Cash Flows                XML    568K  
26: XML.R8      Google Inc. and Summary of Significant Accounting    XML     92K 
                Policies                                                         
76: XML.R9      Net Income Per Share of Class A and Class B Common   XML    117K 
                Stock                                                            
22: XML.R10     Cash and Investments                                 XML    152K 
21: XML.R11     Short-Term Debt                                      XML     53K 
50: XML.R12     Derivative Financial Instruments                     XML    104K 
89: XML.R13     Fair Value Measurements                              XML    144K 
52: XML.R14     Property and Equipment                               XML     64K 
56: XML.R15     Acquisitions                                         XML     77K 
71: XML.R16     Goodwill and Other Intangible Assets                 XML     80K 
110: XML.R17     Interest and Other Income, Net                       XML     62K  
44: XML.R18     Comprehensive Income                                 XML     72K 
15: XML.R19     Commitments and Contingencies                        XML     73K 
59: XML.R20     Stockholders' Equity                                 XML    129K 
87: XML.R21     401(k) Plan                                          XML     52K 
34: XML.R22     Income Taxes                                         XML    127K 
83: XML.R23     Information about Geographic Areas                   XML     68K 
57: XML.R24     Schedule II: Valuation and Qualifying Accounts       XML     61K 
104: XML.R25     Google Inc. and Summary of Significant Accounting    XML    233K  
                Policies (Policies)                                              
91: XML.R26     Google Inc. and Summary of Significant Accounting    XML     63K 
                Policies (Tables)                                                
63: XML.R27     Net Income Per Share of Class A and Class B Common   XML    114K 
                Stock (Tables)                                                   
72: XML.R28     Cash and Investments (Tables)                        XML    168K 
20: XML.R29     Derivative Financial Instruments (Tables)            XML    105K 
24: XML.R30     Fair Value Measurements (Tables)                     XML    147K 
37: XML.R31     Property and Equipment (Tables)                      XML     62K 
46: XML.R32     Acquisitions (Tables)                                XML     75K 
70: XML.R33     Goodwill and Other Intangible Assets (Tables)        XML     93K 
90: XML.R34     Interest and Other Income, Net (Tables)              XML     62K 
18: XML.R35     Comprehensive Income (Tables)                        XML     77K 
27: XML.R36     Commitments and Contingencies (Tables)               XML     64K 
96: XML.R37     Stockholders' Equity (Tables)                        XML    143K 
103: XML.R38     Income Taxes (Tables)                                XML    141K  
64: XML.R39     Information about Geographic Areas (Tables)          XML     73K 
107: XML.R40     Schedule II: Valuation and Qualifying Accounts       XML     60K  
                (Tables)                                                         
28: XML.R41     Revenues by Revenue Source (Detail)                  XML    221K 
109: XML.R42     Google Inc. and Summary of Significant Accounting    XML    315K  
                Policies - Additional Information (Detail)                       
39: XML.R43     Computation of Basic and Diluted Net Income Per      XML    745K 
                Share (Detail)                                                   
16: XML.R44     Cash, Cash Equivalents, and Marketable Securities    XML   1.10M 
                (Detail)                                                         
38: XML.R45     Cash, Cash Equivalents, and Marketable Securities    XML     72K 
                (Parenthetical) (Detail)                                         
86: XML.R46     Unrealized Gains and Losses Related to Investments   XML    811K 
                in Marketable Securities Designated as                           
                Available-For-Sale (Detail)                                      
102: XML.R47     Cash and Investments - Additional Durational         XML    263K  
                Information (Detail)                                             
54: XML.R48     Contractual Maturity Date of Marketable Debt         XML     88K 
                Securities (Detail)                                              
41: XML.R49     Gross Unrealized Losses and Fair Values for          XML    377K 
                Investments in an Unrealized Loss Position                       
                (Detail)                                                         
69: XML.R50     Cash and Investments - Additional Information        XML    137K 
                (Detail)                                                         
19: XML.R51     Short-Term Debt - Additional Information (Detail)    XML    131K 
74: XML.R52     Short-Term Debt - Additional Durational              XML     65K 
                Information (Detail)                                             
42: XML.R53     Derivative Financial Instruments - Additional        XML    706K 
                Information (Detail)                                             
25: XML.R54     Fair Values of Outstanding Derivative Instruments    XML    240K 
                (Detail)                                                         
101: XML.R55     Effect of Derivative Instruments on Income and       XML    498K  
                Other Comprehensive Income (Detail)                              
98: XML.R56     Effect of Derivative Instruments on Income and       XML     70K 
                Other Comprehensive Income (Parenthetical)                       
                (Detail)                                                         
49: XML.R57     Assets and Liabilities Measured at Fair Value on a   XML   2.53M 
                Recurring Basis (Detail)                                         
33: XML.R58     Reconciliations for Assets Measured and Recorded     XML    138K 
                at Fair Value on a Recurring Basis Using                         
                Significant Unobservable Inputs (Level 3) (Detail)               
92: XML.R59     Property and Equipment (Detail)                      XML    138K 
23: XML.R60     Property and Equipment - Additional Information      XML    285K 
                (Detail)                                                         
78: XML.R61     Acquisitions - Additional Information (Detail)       XML    266K 
75: XML.R62     Acquisitions - Additional Durational Information     XML    236K 
                (Detail)                                                         
97: XML.R63     Summary of Purchase Price of Acquisitions (Detail)   XML    648K 
93: XML.R64     Changes in the Carrying Amount of Goodwill           XML     82K 
                (Detail)                                                         
106: XML.R65     Acquisition-Related Intangible Assets that are       XML    275K  
                being Amortized (Detail)                                         
31: XML.R66     Goodwill and Other Intangible Assets - Additional    XML    210K 
                Information (Detail)                                             
48: XML.R67     Expected Amortization Expense for                    XML    130K 
                Acquisition-Related Intangible Assets (Detail)                   
67: XML.R68     Components of Interest and Other Income, Net         XML    134K 
                (Detail)                                                         
58: XML.R69     Changes in the Components of Comprehensive Income    XML    129K 
                (Detail)                                                         
68: XML.R70     Changes in the Components of Comprehensive Income    XML     89K 
                (Parenthetical) (Detail)                                         
108: XML.R71     Components of Accumulated Other Comprehensive        XML    102K  
                Income (Detail)                                                  
32: XML.R72     Commitments and Contingencies - Additional           XML    111K 
                Durational Information (Detail)                                  
40: XML.R73     Future Minimum Payments Under Non-Cancelable         XML    325K 
                Operating Leases, Along with Sublease Income                     
                Amounts (Detail)                                                 
36: XML.R74     Commitments and Contingencies - Additional           XML    103K 
                Information (Detail)                                             
65: XML.R75     Stockholders' Equity - Additional Information        XML    366K 
                (Detail)                                                         
73: XML.R76     Stockholders' Equity - Additional Durational         XML    616K 
                Information (Detail)                                             
62: XML.R77     Weighted-Average Assumptions used to Estimate the    XML    135K 
                Fair Values of the Stock Options Granted (Detail)                
55: XML.R78     Stock Option Activity (Detail)                       XML    221K 
30: XML.R79     Stock Option Activity (Parenthetical) (Detail)       XML     59K 
17: XML.R80     Additional Information Regarding Outstanding,        XML   1.04M 
                Exercisable and Vested and Exercisable Stock                     
                Options and Warrants (Detail)                                    
66: XML.R81     Unvested Restricted Stock Units and Restricted       XML    149K 
                Shares Activity (Detail)                                         
47: XML.R82     401(k) Plan - Additional Information (Detail)        XML     99K 
61: XML.R83     Income Taxes - Additional Durational Information     XML    212K 
                (Detail)                                                         
85: XML.R84     Provision for Income Taxes (Detail)                  XML    194K 
81: XML.R85     Reconciliation of Federal Statutory Income Tax       XML    181K 
                Rate to Effective Income Tax Rate (Detail)                       
45: XML.R86     Reconciliation of Federal Statutory Income Tax       XML     88K 
                Rate to Effective Income Tax Rate (Parenthetical)                
                (Detail)                                                         
88: XML.R87     Income Taxes - Additional Information (Detail)       XML    244K 
79: XML.R88     Significant Components of Deferred Tax Assets and    XML    253K 
                Liabilities (Detail)                                             
35: XML.R89     Summary of Activity Related to Gross Unrecognized    XML    161K 
                Tax Benefits (Detail)                                            
53: XML.R90     Revenues by Geographic Area (Detail)                 XML    254K 
80: XML.R91     Long-Lived Assets by Geographic Area (Detail)        XML    156K 
43: XML.R92     Allowance for Doubtful Accounts and Sales Credits    XML    126K 
                (Detail)                                                         
100: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   1.52M  
 9: EX-101.INS  XBRL Instance -- goog-20101231                       XML   2.50M 
11: EX-101.CAL  XBRL Calculations -- goog-20101231_cal               XML    311K 
12: EX-101.DEF  XBRL Definitions -- goog-20101231_def                XML   1.40M 
13: EX-101.LAB  XBRL Labels -- goog-20101231_lab                     XML   1.50M 
14: EX-101.PRE  XBRL Presentations -- goog-20101231_pre              XML   1.49M 
10: EX-101.SCH  XBRL Schema -- goog-20101231                         XSD    336K 
29: ZIP         XBRL Zipped Folder -- 0001193125-11-032930-xbrl      Zip    228K

‘EX-101.LAB’   —   XBRL Labels — goog-20101231_lab

This Exhibit is an XBRL XML File.

                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<!-- EDGAR Online I-Metrix Xcelerate Taxonomy Labels Linkbase, based on XBRL 2.1 http://www.edgar-online.com/ -->
<!-- Version: 6.9.2 -->
<!-- Round: 628411ca-28d5-4f65-9b05-784e404ccc3d -->
<!-- Creation date: 2011-02-11T15:02:11Z -->
<!-- Copyright (c) 2005-2011 EDGAR Online, Inc. All Rights Reserved. -->
<linkbase xmlns="http://www.xbrl.org/2003/linkbase" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
<roleRef xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2008-03-31.xsd#negated" roleURI="http://xbrl.us/us-gaap/role/label/negated"/>
<roleRef xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2008-03-31.xsd#negatedTotal" roleURI="http://xbrl.us/us-gaap/role/label/negatedTotal"/>
<labelLink xlink:type="extended" xlink:role="http://www.xbrl.org/2003/role/link">
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AccessPointsEstimatedUsefulLives" xlink:label="goog_AccessPointsEstimatedUsefulLives"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccessPointsEstimatedUsefulLives_lbl" xml:lang="en-US"> Estimated useful lives of access points. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccessPointsEstimatedUsefulLives_lbl" xml:lang="en-US"> Estimated useful lives of access points (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccessPointsEstimatedUsefulLives" xlink:to="goog_AccessPointsEstimatedUsefulLives_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="us-gaap_AccountsPayableCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xml:lang="en-US"> Accounts Payable, Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AccountsPayableCurrent_lbl" xml:lang="en-US"> Accounts payable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsPayableCurrent" xlink:to="us-gaap_AccountsPayableCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="us-gaap_AccountsReceivableNetCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccountsReceivableNetCurrent_lbl" xml:lang="en-US"> Accounts receivable, net of allowance of $79 and $101 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccountsReceivableNetCurrent" xlink:to="us-gaap_AccountsReceivableNetCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccruedIncomeTaxesCurrent" xlink:label="us-gaap_AccruedIncomeTaxesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccruedIncomeTaxesCurrent_lbl" xml:lang="en-US"> Income taxes payable, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccruedIncomeTaxesCurrent" xlink:to="us-gaap_AccruedIncomeTaxesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="us-gaap_AccruedLiabilitiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xml:lang="en-US"> Accrued Liabilities, Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AccruedLiabilitiesCurrent_lbl" xml:lang="en-US"> Accrued expenses and other current liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccruedLiabilitiesCurrent" xlink:to="us-gaap_AccruedLiabilitiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AccruedLiabilitiesCurrentMember" xlink:label="goog_AccruedLiabilitiesCurrentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccruedLiabilitiesCurrentMember_lbl" xml:lang="en-US"> Accrued Liabilities Current [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccruedLiabilitiesCurrentMember_lbl" xml:lang="en-US"> Accrued expenses and other current liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccruedLiabilitiesCurrentMember" xlink:to="goog_AccruedLiabilitiesCurrentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AccruedRevenueShare" xlink:label="goog_AccruedRevenueShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccruedRevenueShare_lbl" xml:lang="en-US"> Aggregate carrying amount, as of the balance sheet date, of current obligations incurred but not paid under the revenue share arrangements. Accrued revenue share is expected to be paid within one year or the normal operating cycle, if longer. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccruedRevenueShare_lbl" xml:lang="en-US"> Accrued revenue share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccruedRevenueShare" xlink:to="goog_AccruedRevenueShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl" xml:lang="en-US"> Less accumulated depreciation and amortization </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:to="us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl" xml:lang="en-US"> Unrealized net gains on available-for-sale investments, net of taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax_lbl" xml:lang="en-US"> Unrealized gains on cash flow hedges, net of taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl" xml:lang="en-US"> Accumulated change, in accumulated gains and losses from derivative instruments designated and qualifying as the effective portion of cash flow hedges. Includes an entity's share of an equity investee's increase (decrease) in deferred hedging gains or losses. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl" xml:lang="en-US"> Effective portion of our cash flow hedges before tax effect </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax" xlink:to="goog_AccumulatedOtherComprehensiveIncomeLossCumulativeChangesInNetGainLossFromCashFlowHedgesEffectPretax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_lbl" xml:lang="en-US"> Foreign currency translation adjustment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xml:lang="en-US"> Accumulated Other Comprehensive Income (Loss) [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl" xml:lang="en-US"> Accumulated Other Comprehensive Income (Loss) [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:to="goog_AccumulatedOtherComprehensiveIncomeLossLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US"> Accumulated Other Comprehensive Income (Loss), Net of Tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US"> Accumulated other comprehensive income </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl" xml:lang="en-US"> Accumulated other comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xml:lang="en-US"> Accumulated Other Comprehensive Income (Loss) [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl" xml:lang="en-US"> Accumulated Other Comprehensive Income (Loss) [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AccumulatedOtherComprehensiveIncomeLossTable" xlink:to="goog_AccumulatedOtherComprehensiveIncomeLossTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl" xml:lang="en-US"> Accumulated Other Comprehensive Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:to="us-gaap_AccumulatedOtherComprehensiveIncomeMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsByMajorClassAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetsByMajorClassAxis_lbl" xml:lang="en-US"> Acquired Finite-Lived Intangible Assets by Major Class [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AcquiredFiniteLivedIntangibleAssetsByMajorClassAxis" xlink:to="us-gaap_AcquiredFiniteLivedIntangibleAssetsByMajorClassAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetWeightedAverageUsefulLife" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetWeightedAverageUsefulLife"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AcquiredFiniteLivedIntangibleAssetWeightedAverageUsefulLife_lbl" xml:lang="en-US"> Acquired intangible assets, weighted-average useful life (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AcquiredFiniteLivedIntangibleAssetWeightedAverageUsefulLife" xlink:to="us-gaap_AcquiredFiniteLivedIntangibleAssetWeightedAverageUsefulLife_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets" xlink:label="goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets_lbl" xml:lang="en-US"> The cash outflow associated with the acquisitions of businesses, net of the cash acquired from the purchases, and purchases of intangible and other assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets_lbl" xml:lang="en-US"> Acquisitions, net of cash acquired and proceeds received from divestiture, and purchases of intangible and other assets </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets_lbl" xml:lang="en-US"> Acquisitions, net of cash acquired and proceeds received from divestiture, and purchases of intangible and other assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets" xlink:to="goog_AcquisitionsNetofCashAcquiredAndPurchasesOfIntangibleandOtherAssets_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AcquisitionsTextBlock" xlink:label="goog_AcquisitionsTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AcquisitionsTextBlock_lbl" xml:lang="en-US"> Description of completed business combinations during the period including background, timing, and recognized assets and liabilities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AcquisitionsTextBlock_lbl" xml:lang="en-US"> Acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AcquisitionsTextBlock" xlink:to="goog_AcquisitionsTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AdditionalVestingPeriodUnderOptionExchangeProgram" xlink:label="goog_AdditionalVestingPeriodUnderOptionExchangeProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AdditionalVestingPeriodUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Additional vesting period (in months) added to the original vesting schedules for the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AdditionalVestingPeriodUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Additional vesting period under the option exchange program (in months) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AdditionalVestingPeriodUnderOptionExchangeProgram" xlink:to="goog_AdditionalVestingPeriodUnderOptionExchangeProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AdjustmentPointsCurrentMarketConditions" xlink:label="goog_AdjustmentPointsCurrentMarketConditions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AdjustmentPointsCurrentMarketConditions_lbl" xml:lang="en-US"> Maximum adjustment points applied to reflect the current market conditions for instruments with similar credit quality at the date of the valuation. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AdjustmentPointsCurrentMarketConditions_lbl" xml:lang="en-US"> Maximum basis points applied to reflect the current market conditions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AdjustmentPointsCurrentMarketConditions" xlink:to="goog_AdjustmentPointsCurrentMarketConditions_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AdjustmentPointsLackOfActiveMarket" xlink:label="goog_AdjustmentPointsLackOfActiveMarket"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AdjustmentPointsLackOfActiveMarket_lbl" xml:lang="en-US"> Maximum adjustment points applied to reflect a discount for the liquidity risk due to the lack of an active market. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AdjustmentPointsLackOfActiveMarket_lbl" xml:lang="en-US"> Maximum basis points applied to reflect the risk in the marketplace </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AdjustmentPointsLackOfActiveMarket" xlink:to="goog_AdjustmentPointsLackOfActiveMarket_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesOther" xlink:label="us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesOther"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesOther_lbl" xml:lang="en-US"> Adjustments, Noncash Items, to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities, Other </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesOther_lbl" xml:lang="en-US"> Other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesOther" xlink:to="us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesOther_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xml:lang="en-US"> Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition, Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl" xml:lang="en-US"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:to="us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_lbl" xml:lang="en-US"> Stock-based compensation tax benefits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:to="us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xml:lang="en-US"> Adjustments: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:to="us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AdMobAndOn2AcquisitionsMember" xlink:label="goog_AdMobAndOn2AcquisitionsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AdMobAndOn2AcquisitionsMember_lbl" xml:lang="en-US"> Ad Mob and On2 Acquisitions [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AdMobAndOn2AcquisitionsMember_lbl" xml:lang="en-US"> Ad Mob and On2 Acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AdMobAndOn2AcquisitionsMember" xlink:to="goog_AdMobAndOn2AcquisitionsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AdmobInc.Member" xlink:label="goog_AdmobInc.Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AdmobInc.Member_lbl" xml:lang="en-US"> AdMob, Inc. [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AdmobInc.Member_lbl" xml:lang="en-US"> AdMob, Inc. </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AdmobInc.Member" xlink:to="goog_AdmobInc.Member_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock_lbl" xml:lang="en-US"> Advertising Costs, Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AdvertisingCostsPolicyTextBlock_lbl" xml:lang="en-US"> Advertising and Promotional Expenses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingCostsPolicyTextBlock" xlink:to="us-gaap_AdvertisingCostsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AdvertisingRevenue" xlink:label="us-gaap_AdvertisingRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AdvertisingRevenue_lbl" xml:lang="en-US"> Advertising revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AdvertisingRevenue" xlink:to="us-gaap_AdvertisingRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl" xml:lang="en-US"> Accounts receivable, allowance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:to="us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_AmendmentFlag" xlink:label="dei_AmendmentFlag"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_AmendmentFlag_lbl" xml:lang="en-US"> Amendment Flag </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_AmendmentFlag" xlink:to="dei_AmendmentFlag_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AmericaOnlineIncMember" xlink:label="goog_AmericaOnlineIncMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AmericaOnlineIncMember_lbl" xml:lang="en-US"> America Online, Inc [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AmericaOnlineIncMember_lbl" xml:lang="en-US"> America Online, Inc </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AmericaOnlineIncMember" xlink:to="goog_AmericaOnlineIncMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="us-gaap_AmortizationOfIntangibleAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AmortizationOfIntangibleAssets_lbl" xml:lang="en-US"> Amortization of intangible and other assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AmortizationOfIntangibleAssets" xlink:to="us-gaap_AmortizationOfIntangibleAssets_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AmountOfCapitalLossCarryforwardsSubjectToExpiration" xlink:label="goog_AmountOfCapitalLossCarryforwardsSubjectToExpiration"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AmountOfCapitalLossCarryforwardsSubjectToExpiration_lbl" xml:lang="en-US"> Amount of the capital loss carryforwards subject to expiration for income tax purposes. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AmountOfCapitalLossCarryforwardsSubjectToExpiration_lbl" xml:lang="en-US"> Amount of capital loss carryforwards subject to expiration </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AmountOfCapitalLossCarryforwardsSubjectToExpiration" xlink:to="goog_AmountOfCapitalLossCarryforwardsSubjectToExpiration_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Assets" xlink:label="us-gaap_Assets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_Assets_lbl" xml:lang="en-US"> Total assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_Assets_lbl" xml:lang="en-US"> Total assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Assets" xlink:to="us-gaap_Assets_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="us-gaap_AssetsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsAbstract_lbl" xml:lang="en-US"> Assets [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AssetsAbstract_lbl" xml:lang="en-US"> Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsAbstract" xlink:to="us-gaap_AssetsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="us-gaap_AssetsCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsCurrent_lbl" xml:lang="en-US"> Total current assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AssetsCurrent_lbl" xml:lang="en-US"> Total current assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsCurrent" xlink:to="us-gaap_AssetsCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="us-gaap_AssetsCurrentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsCurrentAbstract_lbl" xml:lang="en-US"> Current assets: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsCurrentAbstract" xlink:to="us-gaap_AssetsCurrentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsNoncurrent" xlink:label="us-gaap_AssetsNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsNoncurrent_lbl" xml:lang="en-US"> Long-lived assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsNoncurrent" xlink:to="us-gaap_AssetsNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AssetsNoncurrentAbstract" xlink:label="us-gaap_AssetsNoncurrentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AssetsNoncurrentAbstract_lbl" xml:lang="en-US"> Long-lived assets: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AssetsNoncurrentAbstract" xlink:to="us-gaap_AssetsNoncurrentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesAtFairValue" xlink:label="goog_AuctionRateSecuritiesAtFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesAtFairValue_lbl" xml:lang="en-US"> Fair value as of the balance sheet date of auction rate securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesAtFairValue_lbl" xml:lang="en-US"> Auction rate securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesAtFairValue" xlink:to="goog_AuctionRateSecuritiesAtFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesCalledAtParByTheirIssuers" xlink:label="goog_AuctionRateSecuritiesCalledAtParByTheirIssuers"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesCalledAtParByTheirIssuers_lbl" xml:lang="en-US"> Amount of auction rate securities called at par by their issuers. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesCalledAtParByTheirIssuers_lbl" xml:lang="en-US"> Auction rate securities, called at par by their issuers </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesCalledAtParByTheirIssuers" xlink:to="goog_AuctionRateSecuritiesCalledAtParByTheirIssuers_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesMaturityDateRangeEnd" xlink:label="goog_AuctionRateSecuritiesMaturityDateRangeEnd"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesMaturityDateRangeEnd_lbl" xml:lang="en-US"> The upper range of the maturity date for the auction rate securities under the Dutch auction process. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesMaturityDateRangeEnd_lbl" xml:lang="en-US"> Auction rate securities, maturity date range, end </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesMaturityDateRangeEnd" xlink:to="goog_AuctionRateSecuritiesMaturityDateRangeEnd_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesMaturityDateRangeStart" xlink:label="goog_AuctionRateSecuritiesMaturityDateRangeStart"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesMaturityDateRangeStart_lbl" xml:lang="en-US"> The lower range of the maturity date for the auction rate securities under the Dutch auction process. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesMaturityDateRangeStart_lbl" xml:lang="en-US"> Auction rate securities, maturity date range, start </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesMaturityDateRangeStart" xlink:to="goog_AuctionRateSecuritiesMaturityDateRangeStart_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesNumberOfIndividualInvestments" xlink:label="goog_AuctionRateSecuritiesNumberOfIndividualInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesNumberOfIndividualInvestments_lbl" xml:lang="en-US"> Actual number of individual auction rate security investments. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesNumberOfIndividualInvestments_lbl" xml:lang="en-US"> Auction rate securities, number of individual investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesNumberOfIndividualInvestments" xlink:to="goog_AuctionRateSecuritiesNumberOfIndividualInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesUnrealizedLoss" xlink:label="goog_AuctionRateSecuritiesUnrealizedLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesUnrealizedLoss_lbl" xml:lang="en-US"> Unrealized loss as of balance sheet date for auction rate securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesUnrealizedLoss_lbl" xml:lang="en-US"> Auction rate securities, unrealized loss </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesUnrealizedLoss" xlink:to="goog_AuctionRateSecuritiesUnrealizedLoss_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AuctionRateSecuritiesWeightedAverageInterestRate" xlink:label="goog_AuctionRateSecuritiesWeightedAverageInterestRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AuctionRateSecuritiesWeightedAverageInterestRate_lbl" xml:lang="en-US"> Projected weighted-average interest rate per annum used in the estimation of the future cash flows of auction rate securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AuctionRateSecuritiesWeightedAverageInterestRate_lbl" xml:lang="en-US"> Auction rate securities, weighted-average interest rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AuctionRateSecuritiesWeightedAverageInterestRate" xlink:to="goog_AuctionRateSecuritiesWeightedAverageInterestRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="us-gaap_AvailableForSaleSecuritiesAmortizedCost"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesAmortizedCost_lbl" xml:lang="en-US"> Adjusted Cost </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:to="us-gaap_AvailableForSaleSecuritiesAmortizedCost_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths_lbl" xml:lang="en-US"> This item represents the excess of [amortized] cost over fair value of securities that have been in a loss position for less than twelve months for those securities which are categorized neither as held-to-maturity nor trading securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths_lbl" xml:lang="en-US"> Less than 12 Months, Unrealized Loss </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths_lbl" xml:lang="en-US"> Less than 12 Months, Unrealized Loss </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths" xlink:to="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossLessThanTwelveMonths_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AvailableForSaleSecuritiesContinuousUnrealizedLossMoreThanTwelveMonths" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossMoreThanTwelveMonths"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossMoreThanTwelveMonths_lbl" xml:lang="en-US"> This item represents the excess of [amortized] cost over fair value of securities that have been in a loss position for more than twelve months for those securities which are categorized neither as held-to-maturity nor trading securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossMoreThanTwelveMonths_lbl" xml:lang="en-US"> Investments in marketable securities in an unrealized loss position for 12 months or greater </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossMoreThanTwelveMonths" xlink:to="goog_AvailableForSaleSecuritiesContinuousUnrealizedLossMoreThanTwelveMonths_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_lbl" xml:lang="en-US"> Less than 12 Months, Fair Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesCurrent" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent_lbl" xml:lang="en-US"> Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent_lbl" xml:lang="en-US"> Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesCurrent_lbl" xml:lang="en-US"> Marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesCurrent" xlink:to="us-gaap_AvailableForSaleSecuritiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_lbl" xml:lang="en-US"> Due in 5 years through 10 years </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_lbl" xml:lang="en-US"> Due in 1 year through 5 years </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_lbl" xml:lang="en-US"> Due after 10 years </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValue_lbl" xml:lang="en-US"> Available-for-sale Securities, Debt Maturities, Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValue_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_lbl" xml:lang="en-US"> Due in 1 year </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:to="us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedGains" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_lbl" xml:lang="en-US"> Gross realized gains on the sale of our marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains" xlink:to="us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_lbl" xml:lang="en-US"> Gross realized losses on the sale of our marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses" xlink:to="us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_AvailableForSaleSecuritiesTextBlock" xlink:label="us-gaap_AvailableForSaleSecuritiesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_AvailableForSaleSecuritiesTextBlock_lbl" xml:lang="en-US"> Available-for-sale Securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_AvailableForSaleSecuritiesTextBlock" xlink:to="us-gaap_AvailableForSaleSecuritiesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AvailableForSaleSecuritiesUnrealizedGains" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedGains"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedGains_lbl" xml:lang="en-US"> This item represents the unrealized gain on debt or equity securities categorized neither as held-to-maturity nor trading securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedGains_lbl" xml:lang="en-US"> Gross Unrealized Gains </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AvailableForSaleSecuritiesUnrealizedGains" xlink:to="goog_AvailableForSaleSecuritiesUnrealizedGains_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_AvailableForSaleSecuritiesUnrealizedLosses" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedLosses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedLosses_lbl" xml:lang="en-US"> This item represents the unrealized losses on debt or equity securities categorized neither as held-to-maturity nor trading securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedLosses_lbl" xml:lang="en-US"> Gross Unrealized Losses </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_AvailableForSaleSecuritiesUnrealizedLosses_lbl" xml:lang="en-US"> Gross Unrealized Losses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_AvailableForSaleSecuritiesUnrealizedLosses" xlink:to="goog_AvailableForSaleSecuritiesUnrealizedLosses_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="us-gaap_BalanceSheetLocationDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BalanceSheetLocationDomain_lbl" xml:lang="en-US"> Balance Sheet Location [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BalanceSheetLocationDomain" xlink:to="us-gaap_BalanceSheetLocationDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BankTimeDepositsMember" xlink:label="us-gaap_BankTimeDepositsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BankTimeDepositsMember_lbl" xml:lang="en-US"> Time deposits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BankTimeDepositsMember" xlink:to="us-gaap_BankTimeDepositsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_BenefitPlan401kTextBlock" xlink:label="goog_BenefitPlan401kTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BenefitPlan401kTextBlock_lbl" xml:lang="en-US"> Disclosure of the deferred salary arrangement under Section 401(k) of the Internal Revenue Code. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BenefitPlan401kTextBlock_lbl" xml:lang="en-US"> 401(k) Plan </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_BenefitPlan401kTextBlock" xlink:to="goog_BenefitPlan401kTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BuildingMember" xlink:label="us-gaap_BuildingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BuildingMember_lbl" xml:lang="en-US"> Building </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BuildingMember" xlink:to="us-gaap_BuildingMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionAcquireeDomain_lbl" xml:lang="en-US"> Business Acquisition, Acquiree [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionAcquireeDomain" xlink:to="us-gaap_BusinessAcquisitionAcquireeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="us-gaap_BusinessAcquisitionAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionAxis_lbl" xml:lang="en-US"> Business Acquisition [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionAxis" xlink:to="us-gaap_BusinessAcquisitionAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_lbl" xml:lang="en-US"> Purchase price of acquisition, cash </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid" xlink:to="us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice_lbl" xml:lang="en-US"> Purchase price of acquisition </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice" xlink:to="us-gaap_BusinessAcquisitionCostOfAcquiredEntityPurchasePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableNumberOfSharesIssued" xlink:label="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableNumberOfSharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableNumberOfSharesIssued_lbl" xml:lang="en-US"> Number of class A common stock issued in connection with the acquisition </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableNumberOfSharesIssued" xlink:to="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableNumberOfSharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableValueAssigned" xlink:label="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableValueAssigned"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableValueAssigned_lbl" xml:lang="en-US"> Purchase price of acquisition, issuance of Class A common stock, value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableValueAssigned" xlink:to="us-gaap_BusinessAcquisitionEquityInterestIssuedOrIssuableValueAssigned_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="us-gaap_BusinessAcquisitionLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionLineItems_lbl" xml:lang="en-US"> Business Acquisition [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionLineItems" xlink:to="us-gaap_BusinessAcquisitionLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_lbl" xml:lang="en-US"> Intangible assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_lbl" xml:lang="en-US"> Deferred tax assets (liabilities) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_lbl" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Goodwill Amount </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_lbl" xml:lang="en-US"> Goodwill </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_lbl" xml:lang="en-US"> Amount of goodwill expected to be deductible for tax purposes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount" xlink:to="us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillExpectedTaxDeductibleAmount_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_BusinessAcquisitionPurchasePriceAllocationNetAssetsAcquiredLiabilitiesAssumed" xlink:label="goog_BusinessAcquisitionPurchasePriceAllocationNetAssetsAcquiredLiabilitiesAssumed"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BusinessAcquisitionPurchasePriceAllocationNetAssetsAcquiredLiabilitiesAssumed_lbl" xml:lang="en-US"> Amount of purchase consideration allocated to net assets acquired or liabilities assumed. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BusinessAcquisitionPurchasePriceAllocationNetAssetsAcquiredLiabilitiesAssumed_lbl" xml:lang="en-US"> Net assets acquired (liabilities assumed) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_BusinessAcquisitionPurchasePriceAllocationNetAssetsAcquiredLiabilitiesAssumed" xlink:to="goog_BusinessAcquisitionPurchasePriceAllocationNetAssetsAcquiredLiabilitiesAssumed_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_BusinessDescriptionAndSignificantAccountingPoliciesTextBlock" xlink:label="goog_BusinessDescriptionAndSignificantAccountingPoliciesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_BusinessDescriptionAndSignificantAccountingPoliciesTextBlock_lbl" xml:lang="en-US"> Description containing the entire organization, consolidation, basis of presentation of financial statements disclosure and significant accounting policies. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_BusinessDescriptionAndSignificantAccountingPoliciesTextBlock_lbl" xml:lang="en-US"> Google Inc. and Summary of Significant Accounting Policies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_BusinessDescriptionAndSignificantAccountingPoliciesTextBlock" xlink:to="goog_BusinessDescriptionAndSignificantAccountingPoliciesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CapitalLossCarryforwardExpirationDate" xlink:label="goog_CapitalLossCarryforwardExpirationDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalLossCarryforwardExpirationDate_lbl" xml:lang="en-US"> The expiration date of each capital loss carryforward included in total capital loss carryforwards. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalLossCarryforwardExpirationDate_lbl" xml:lang="en-US"> Capital loss carryforwards, expiration date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalLossCarryforwardExpirationDate" xlink:to="goog_CapitalLossCarryforwardExpirationDate_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CapitalLossCarryforwards" xlink:label="goog_CapitalLossCarryforwards"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CapitalLossCarryforwards_lbl" xml:lang="en-US"> The sum of capital loss carryforwards, before tax effects, available to reduce future taxable income under enacted tax laws. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CapitalLossCarryforwards_lbl" xml:lang="en-US"> Capital loss carryforwards </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CapitalLossCarryforwards" xlink:to="goog_CapitalLossCarryforwards_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US"> A description of a company's cash and cash equivalents and marketable securities accounting policy. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US"> Cash, Cash Equivalents, and Marketable Securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock" xlink:to="goog_CashAndCashEquivalentsAndMarketableSecuritiesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US"> Cash and cash equivalents </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US"> Cash and cash equivalents at end of year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl" xml:lang="en-US"> Cash and cash equivalents at beginning of year </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:to="us-gaap_CashAndCashEquivalentsAtCarryingValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_lbl" xml:lang="en-US"> Net increase in cash and cash equivalents </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_lbl" xml:lang="en-US"> Net increase in cash and cash equivalents </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:to="us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CashCashEquivalentsAndMarketableSecuritiesLineItems" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl" xml:lang="en-US"> Cash, cash equivalents and marketable securities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl" xml:lang="en-US"> Cash, cash equivalents and marketable securities [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems" xlink:to="goog_CashCashEquivalentsAndMarketableSecuritiesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CashCashEquivalentsAndMarketableSecuritiesTable" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl" xml:lang="en-US"> Cash, cash equivalents and marketable securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl" xml:lang="en-US"> Cash, cash equivalents and marketable securities [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsAndMarketableSecuritiesTable" xlink:to="goog_CashCashEquivalentsAndMarketableSecuritiesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashCashEquivalentsAndShortTermInvestments" xlink:label="us-gaap_CashCashEquivalentsAndShortTermInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashCashEquivalentsAndShortTermInvestments_lbl" xml:lang="en-US"> Total cash, cash equivalents, and marketable securities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CashCashEquivalentsAndShortTermInvestments_lbl" xml:lang="en-US"> Total cash, cash equivalents, and marketable securities (including securities loaned of $0 and $4,031) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashCashEquivalentsAndShortTermInvestments" xlink:to="us-gaap_CashCashEquivalentsAndShortTermInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CashCashEquivalentsInvestmentsDisclosureTextBlock" xlink:label="goog_CashCashEquivalentsInvestmentsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCashEquivalentsInvestmentsDisclosureTextBlock_lbl" xml:lang="en-US"> Disclosure of cash, cash equivalents and investments, including investments in debt securities, equity securities and the securities lending program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCashEquivalentsInvestmentsDisclosureTextBlock_lbl" xml:lang="en-US"> Cash and Investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCashEquivalentsInvestmentsDisclosureTextBlock" xlink:to="goog_CashCashEquivalentsInvestmentsDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CashCollateralFromSecuritiesLending" xlink:label="goog_CashCollateralFromSecuritiesLending"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCollateralFromSecuritiesLending_lbl" xml:lang="en-US"> Cash collateral received from the securities lending program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCollateralFromSecuritiesLending_lbl" xml:lang="en-US"> Cash collateral received from securities lending </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCollateralFromSecuritiesLending" xlink:to="goog_CashCollateralFromSecuritiesLending_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CashCollateralReceived" xlink:label="goog_CashCollateralReceived"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CashCollateralReceived_lbl" xml:lang="en-US"> Cash collateral received from security lending program that is invested in reverse repurchase agreements maturing within three months. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CashCollateralReceived_lbl" xml:lang="en-US"> Cash collateral received from securities lending program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CashCollateralReceived" xlink:to="goog_CashCollateralReceived_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashEquivalentsMember" xlink:label="us-gaap_CashEquivalentsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashEquivalentsMember_lbl" xml:lang="en-US"> Cash equivalents </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashEquivalentsMember" xlink:to="us-gaap_CashEquivalentsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashFlowHedgingMember" xlink:label="us-gaap_CashFlowHedgingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashFlowHedgingMember_lbl" xml:lang="en-US"> Cash Flow Hedging Relationship </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashFlowHedgingMember" xlink:to="us-gaap_CashFlowHedgingMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl" xml:lang="en-US"> Non-cash financing activity: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract" xlink:to="us-gaap_CashFlowNoncashInvestingAndFinancingActivitiesDisclosureAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CashMember" xlink:label="us-gaap_CashMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CashMember_lbl" xml:lang="en-US"> Cash </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CashMember" xlink:to="us-gaap_CashMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ChangesInComponentsOfOtherComprehensiveIncomeTextBlock" xlink:label="goog_ChangesInComponentsOfOtherComprehensiveIncomeTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ChangesInComponentsOfOtherComprehensiveIncomeTextBlock_lbl" xml:lang="en-US"> Changes in the components of other comprehensive income. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ChangesInComponentsOfOtherComprehensiveIncomeTextBlock_lbl" xml:lang="en-US"> Changes in the components of other comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ChangesInComponentsOfOtherComprehensiveIncomeTextBlock" xlink:to="goog_ChangesInComponentsOfOtherComprehensiveIncomeTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="us-gaap_ClassOfStockDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ClassOfStockDomain_lbl" xml:lang="en-US"> Class of Stock [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ClassOfStockDomain" xlink:to="us-gaap_ClassOfStockDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ClearwireCorporationMember" xlink:label="goog_ClearwireCorporationMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ClearwireCorporationMember_lbl" xml:lang="en-US"> Clearwire Corporation [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ClearwireCorporationMember_lbl" xml:lang="en-US"> Clearwire Corporation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ClearwireCorporationMember" xlink:to="goog_ClearwireCorporationMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ClosingStockPrice" xlink:label="goog_ClosingStockPrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ClosingStockPrice_lbl" xml:lang="en-US"> Closing stock price as of the balance sheet date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ClosingStockPrice_lbl" xml:lang="en-US"> Closing stock price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ClosingStockPrice" xlink:to="goog_ClosingStockPrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommercialMortgageBackedSecuritiesMember" xlink:label="us-gaap_CommercialMortgageBackedSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommercialMortgageBackedSecuritiesMember_lbl" xml:lang="en-US"> Commercial mortgage-backed securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommercialMortgageBackedSecuritiesMember" xlink:to="us-gaap_CommercialMortgageBackedSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommitmentsAndContingencies2009" xlink:label="us-gaap_CommitmentsAndContingencies2009"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommitmentsAndContingencies2009_lbl" xml:lang="en-US"> Commitments and contingencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingencies2009" xlink:to="us-gaap_CommitmentsAndContingencies2009_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CommitmentsAndContingenciesDisclosureLineItems" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl" xml:lang="en-US"> Commitments and Contingencies Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl" xml:lang="en-US"> Commitments and Contingencies Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommitmentsAndContingenciesDisclosureLineItems" xlink:to="goog_CommitmentsAndContingenciesDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CommitmentsAndContingenciesDisclosureTable" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable_lbl" xml:lang="en-US"> Commitments and Contingencies Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommitmentsAndContingenciesDisclosureTable_lbl" xml:lang="en-US"> Commitments and Contingencies Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommitmentsAndContingenciesDisclosureTable" xlink:to="goog_CommitmentsAndContingenciesDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xml:lang="en-US"> Commitments and Contingencies Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl" xml:lang="en-US"> Commitments and Contingencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:to="us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonClassAMember" xlink:label="us-gaap_CommonClassAMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonClassAMember_lbl" xml:lang="en-US"> Class A Common Stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonClassAMember" xlink:to="us-gaap_CommonClassAMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonClassBMember" xlink:label="us-gaap_CommonClassBMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonClassBMember_lbl" xml:lang="en-US"> Class B Common Stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonClassBMember" xlink:to="us-gaap_CommonClassBMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl" xml:lang="en-US"> Stock Plans, shares of common stock reserved for future issuance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:to="us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockIncludingAdditionalPaidInCapital" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapital"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapital_lbl" xml:lang="en-US"> Class A and Class B common stock and additional paid-in capital, $0.001 par value per share: 9,000,000 shares authorized; 317,772 (Class A 243,611, Class B 74,161) and par value of $318 (Class A $244, Class B $74) and 321,301 (Class A 250,413, Class B 70,888) and par value of $321 (Class A $250, Class B $71) shares issued and outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockIncludingAdditionalPaidInCapital" xlink:to="us-gaap_CommonStockIncludingAdditionalPaidInCapital_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_lbl" xml:lang="en-US"> Class A and Class B Common Stock and Additional Paid-In Capital </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember" xlink:to="us-gaap_CommonStockIncludingAdditionalPaidInCapitalMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockParOrStatedValuePerShare_lbl" xml:lang="en-US"> Class A and Class B common stock, par value per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockParOrStatedValuePerShare" xlink:to="us-gaap_CommonStockParOrStatedValuePerShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="us-gaap_CommonStockSharesAuthorized"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockSharesAuthorized_lbl" xml:lang="en-US"> Common stock, shares authorized </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesAuthorized" xlink:to="us-gaap_CommonStockSharesAuthorized_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="us-gaap_CommonStockSharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockSharesIssued_lbl" xml:lang="en-US"> Common stock, shares issued </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesIssued" xlink:to="us-gaap_CommonStockSharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="us-gaap_CommonStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockSharesOutstanding_lbl" xml:lang="en-US"> Common stock, shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockSharesOutstanding" xlink:to="us-gaap_CommonStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CommonStockValue" xlink:label="us-gaap_CommonStockValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CommonStockValue_lbl" xml:lang="en-US"> Common stock, par value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CommonStockValue" xlink:to="us-gaap_CommonStockValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_CommonStockVotesPerShare" xlink:label="goog_CommonStockVotesPerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_CommonStockVotesPerShare_lbl" xml:lang="en-US"> Common Stock, Votes per share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_CommonStockVotesPerShare_lbl" xml:lang="en-US"> Common stock, entitled votes per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_CommonStockVotesPerShare" xlink:to="goog_CommonStockVotesPerShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CompensationRelatedCostsPolicyTextBlock" xlink:label="us-gaap_CompensationRelatedCostsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CompensationRelatedCostsPolicyTextBlock_lbl" xml:lang="en-US"> Stock-based Compensation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CompensationRelatedCostsPolicyTextBlock" xlink:to="us-gaap_CompensationRelatedCostsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComponentOfOtherIncomeNonoperatingLineItems" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems_lbl" xml:lang="en-US"> Component of Other Income, Nonoperating [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems" xlink:to="us-gaap_ComponentOfOtherIncomeNonoperatingLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComponentOfOtherIncomeNonoperatingTable" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComponentOfOtherIncomeNonoperatingTable_lbl" xml:lang="en-US"> Component of Other Income, Nonoperating [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComponentOfOtherIncomeNonoperatingTable" xlink:to="us-gaap_ComponentOfOtherIncomeNonoperatingTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ComponentsOfAccumulatedOtherComprehensiveIncomeTextBlock" xlink:label="goog_ComponentsOfAccumulatedOtherComprehensiveIncomeTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ComponentsOfAccumulatedOtherComprehensiveIncomeTextBlock_lbl" xml:lang="en-US"> Components of accumulated other comprehensive income. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ComponentsOfAccumulatedOtherComprehensiveIncomeTextBlock_lbl" xml:lang="en-US"> Components of accumulated other comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ComponentsOfAccumulatedOtherComprehensiveIncomeTextBlock" xlink:to="goog_ComponentsOfAccumulatedOtherComprehensiveIncomeTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ComponentsOfConsolidatedIncomeTaxesTextBlock" xlink:label="goog_ComponentsOfConsolidatedIncomeTaxesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ComponentsOfConsolidatedIncomeTaxesTextBlock_lbl" xml:lang="en-US"> Components of the provision for income taxes. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ComponentsOfConsolidatedIncomeTaxesTextBlock_lbl" xml:lang="en-US"> Components of Consolidated Income Taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ComponentsOfConsolidatedIncomeTaxesTextBlock" xlink:to="goog_ComponentsOfConsolidatedIncomeTaxesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xml:lang="en-US"> Total comprehensive income </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_ComprehensiveIncomeNetOfTax_lbl" xml:lang="en-US"> Total comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNetOfTax" xlink:to="us-gaap_ComprehensiveIncomeNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAbstract" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComprehensiveIncomeNetOfTaxAbstract_lbl" xml:lang="en-US"> Comprehensive income: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNetOfTaxAbstract" xlink:to="us-gaap_ComprehensiveIncomeNetOfTaxAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="us-gaap_ComprehensiveIncomeNoteTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ComprehensiveIncomeNoteTextBlock_lbl" xml:lang="en-US"> Comprehensive Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:to="us-gaap_ComprehensiveIncomeNoteTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConcentrationRiskDisclosureTextBlock" xlink:label="us-gaap_ConcentrationRiskDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConcentrationRiskDisclosureTextBlock_lbl" xml:lang="en-US"> Certain Risks and Concentrations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConcentrationRiskDisclosureTextBlock" xlink:to="us-gaap_ConcentrationRiskDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ConcentrationRiskRevenuesSingleCustomerPercentage" xlink:label="goog_ConcentrationRiskRevenuesSingleCustomerPercentage"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ConcentrationRiskRevenuesSingleCustomerPercentage_lbl" xml:lang="en-US"> The percentage of revenues generated from a single customer that is used as a threshold for disclosure. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ConcentrationRiskRevenuesSingleCustomerPercentage_lbl" xml:lang="en-US"> Percentage of revenues generated from a customer used as a threshold for disclosure </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ConcentrationRiskRevenuesSingleCustomerPercentage" xlink:to="goog_ConcentrationRiskRevenuesSingleCustomerPercentage_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="us-gaap_ConsolidationPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConsolidationPolicyTextBlock_lbl" xml:lang="en-US"> Basis of Consolidation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConsolidationPolicyTextBlock" xlink:to="us-gaap_ConsolidationPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConstructionInProgressGross" xlink:label="us-gaap_ConstructionInProgressGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConstructionInProgressGross_lbl" xml:lang="en-US"> Construction in progress </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConstructionInProgressGross" xlink:to="us-gaap_ConstructionInProgressGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue" xlink:label="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue_lbl" xml:lang="en-US"> Convertible preferred stock, $0.001 par value per share, 100,000 shares authorized; no shares issued and outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue" xlink:to="us-gaap_ConvertiblePreferredStockNonredeemableOrRedeemableIssuerOptionValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConvertiblePreferredStockParStatedValuePerShare" xlink:label="us-gaap_ConvertiblePreferredStockParStatedValuePerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConvertiblePreferredStockParStatedValuePerShare_lbl" xml:lang="en-US"> Convertible preferred stock, par value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ConvertiblePreferredStockParStatedValuePerShare_lbl" xml:lang="en-US"> Convertible preferred stock, par value per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockParStatedValuePerShare" xlink:to="us-gaap_ConvertiblePreferredStockParStatedValuePerShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConvertiblePreferredStockSharesAuthorized" xlink:label="us-gaap_ConvertiblePreferredStockSharesAuthorized"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConvertiblePreferredStockSharesAuthorized_lbl" xml:lang="en-US"> Convertible preferred stock, shares authorized </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockSharesAuthorized" xlink:to="us-gaap_ConvertiblePreferredStockSharesAuthorized_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConvertiblePreferredStockSharesIssued" xlink:label="us-gaap_ConvertiblePreferredStockSharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConvertiblePreferredStockSharesIssued_lbl" xml:lang="en-US"> Convertible preferred stock, shares issued </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockSharesIssued" xlink:to="us-gaap_ConvertiblePreferredStockSharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ConvertiblePreferredStockSharesOutstanding" xlink:label="us-gaap_ConvertiblePreferredStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ConvertiblePreferredStockSharesOutstanding_lbl" xml:lang="en-US"> Convertible preferred stock, shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ConvertiblePreferredStockSharesOutstanding" xlink:to="us-gaap_ConvertiblePreferredStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CorporateDebtSecuritiesMember" xlink:label="us-gaap_CorporateDebtSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CorporateDebtSecuritiesMember_lbl" xml:lang="en-US"> Corporate debt securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CorporateDebtSecuritiesMember" xlink:to="us-gaap_CorporateDebtSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CostOfRevenue" xlink:label="us-gaap_CostOfRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostOfRevenue_lbl" xml:lang="en-US"> Cost of revenues (including stock-based compensation expense of $41, $47, $67) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfRevenue" xlink:to="us-gaap_CostOfRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CostOfSalesPolicyTextBlock" xlink:label="us-gaap_CostOfSalesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostOfSalesPolicyTextBlock_lbl" xml:lang="en-US"> Cost of Revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostOfSalesPolicyTextBlock" xlink:to="us-gaap_CostOfSalesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CostsAndExpenses" xlink:label="us-gaap_CostsAndExpenses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostsAndExpenses_lbl" xml:lang="en-US"> Total costs and expenses </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CostsAndExpenses_lbl" xml:lang="en-US"> Total costs and expenses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostsAndExpenses" xlink:to="us-gaap_CostsAndExpenses_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CostsAndExpensesAbstract" xlink:label="us-gaap_CostsAndExpensesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CostsAndExpensesAbstract_lbl" xml:lang="en-US"> Costs and expenses: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CostsAndExpensesAbstract" xlink:to="us-gaap_CostsAndExpensesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CurrentFederalTaxExpenseBenefit" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit_lbl" xml:lang="en-US"> Current Federal Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_CurrentFederalTaxExpenseBenefit_lbl" xml:lang="en-US"> Federal </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentFederalTaxExpenseBenefit" xlink:to="us-gaap_CurrentFederalTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="dei_CurrentFiscalYearEndDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_CurrentFiscalYearEndDate_lbl" xml:lang="en-US"> Current Fiscal Year End Date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_CurrentFiscalYearEndDate" xlink:to="dei_CurrentFiscalYearEndDate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CurrentForeignTaxExpenseBenefit" xlink:label="us-gaap_CurrentForeignTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentForeignTaxExpenseBenefit_lbl" xml:lang="en-US"> Current Foreign Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_CurrentForeignTaxExpenseBenefit_lbl" xml:lang="en-US"> Foreign </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentForeignTaxExpenseBenefit" xlink:to="us-gaap_CurrentForeignTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Current Income Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:to="us-gaap_CurrentIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefitAbstract" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract_lbl" xml:lang="en-US"> Current: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract" xlink:to="us-gaap_CurrentIncomeTaxExpenseBenefitAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl" xml:lang="en-US"> Current State and Local Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl" xml:lang="en-US"> State </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:to="us-gaap_CurrentStateAndLocalTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_CustomerRelationshipsMember" xlink:label="us-gaap_CustomerRelationshipsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_CustomerRelationshipsMember_lbl" xml:lang="en-US"> Customer relationships </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_CustomerRelationshipsMember" xlink:to="us-gaap_CustomerRelationshipsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="us-gaap_DebtInstrumentFaceAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentFaceAmount_lbl" xml:lang="en-US"> Secured promissory note, face amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentFaceAmount" xlink:to="us-gaap_DebtInstrumentFaceAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl" xml:lang="en-US"> Secured promissory note, interest rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:to="us-gaap_DebtInstrumentInterestRateStatedPercentage_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DebtInstrumentMaturityYears" xlink:label="goog_DebtInstrumentMaturityYears"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DebtInstrumentMaturityYears_lbl" xml:lang="en-US"> Maturity period, in years, for the security promissory note issued. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DebtInstrumentMaturityYears_lbl" xml:lang="en-US"> Secured promissory note, maturity (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DebtInstrumentMaturityYears" xlink:to="goog_DebtInstrumentMaturityYears_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution" xlink:label="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution_lbl" xml:lang="en-US"> 401(k) Savings Plan employer contributon </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution" xlink:to="us-gaap_DeferredCompensationArrangementWithIndividualEmployerContribution_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredFederalIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Deferred Federal Income Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Federal </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredFederalIncomeTaxExpenseBenefit" xlink:to="us-gaap_DeferredFederalIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredForeignIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredForeignIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredForeignIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Deferred Foreign Income Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DeferredForeignIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Foreign </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredForeignIncomeTaxExpenseBenefit" xlink:to="us-gaap_DeferredForeignIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Deferred income taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:to="us-gaap_DeferredIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefitAbstract" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract_lbl" xml:lang="en-US"> Deferred: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract" xlink:to="us-gaap_DeferredIncomeTaxExpenseBenefitAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="us-gaap_DeferredRevenueCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredRevenueCurrent_lbl" xml:lang="en-US"> Deferred Revenue, Current </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DeferredRevenueCurrent_lbl" xml:lang="en-US"> Deferred revenue </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredRevenueCurrent" xlink:to="us-gaap_DeferredRevenueCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredRevenueNoncurrent" xlink:label="us-gaap_DeferredRevenueNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredRevenueNoncurrent_lbl" xml:lang="en-US"> Deferred revenue, non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredRevenueNoncurrent" xlink:to="us-gaap_DeferredRevenueNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit" xlink:label="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Deferred State and Local Income Tax Expense (Benefit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> State </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit" xlink:to="us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DeferredTaxAssetsAcquiredNetOperatingLosses" xlink:label="goog_DeferredTaxAssetsAcquiredNetOperatingLosses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DeferredTaxAssetsAcquiredNetOperatingLosses_lbl" xml:lang="en-US"> The tax effects as of the balance sheet date related to net operating losses from acquisitions. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DeferredTaxAssetsAcquiredNetOperatingLosses_lbl" xml:lang="en-US"> Acquired net operating losses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DeferredTaxAssetsAcquiredNetOperatingLosses" xlink:to="goog_DeferredTaxAssetsAcquiredNetOperatingLosses_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DeferredTaxAssetsAndLiabilitiesTextBlock" xlink:label="goog_DeferredTaxAssetsAndLiabilitiesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DeferredTaxAssetsAndLiabilitiesTextBlock_lbl" xml:lang="en-US"> Schedule of deferred income tax assets and liabilities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DeferredTaxAssetsAndLiabilitiesTextBlock_lbl" xml:lang="en-US"> Deferred Tax Assets and Liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DeferredTaxAssetsAndLiabilitiesTextBlock" xlink:to="goog_DeferredTaxAssetsAndLiabilitiesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DeferredTaxAssetsCapitalLossFromImpairmentOfEquityInvestments" xlink:label="goog_DeferredTaxAssetsCapitalLossFromImpairmentOfEquityInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DeferredTaxAssetsCapitalLossFromImpairmentOfEquityInvestments_lbl" xml:lang="en-US"> The tax effect as of the balance sheet date of the amount of the estimated future tax deductions arising from capital loss generated from impairment of equity investments. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DeferredTaxAssetsCapitalLossFromImpairmentOfEquityInvestments_lbl" xml:lang="en-US"> Capital loss from impairment of equity investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DeferredTaxAssetsCapitalLossFromImpairmentOfEquityInvestments" xlink:to="goog_DeferredTaxAssetsCapitalLossFromImpairmentOfEquityInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DeferredTaxAssetsDepreciationAndAmortization" xlink:label="goog_DeferredTaxAssetsDepreciationAndAmortization"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DeferredTaxAssetsDepreciationAndAmortization_lbl" xml:lang="en-US"> The tax effect as of the balance sheet date of the amount of the estimated future tax deductions arising from depreciation and amortization costs. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DeferredTaxAssetsDepreciationAndAmortization_lbl" xml:lang="en-US"> Depreciation and amortization </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DeferredTaxAssetsDepreciationAndAmortization" xlink:to="goog_DeferredTaxAssetsDepreciationAndAmortization_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsGross" xlink:label="us-gaap_DeferredTaxAssetsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsGross_lbl" xml:lang="en-US"> Total deferred tax assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_DeferredTaxAssetsGross_lbl" xml:lang="en-US"> Total deferred tax assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsGross" xlink:to="us-gaap_DeferredTaxAssetsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNet" xlink:label="us-gaap_DeferredTaxAssetsLiabilitiesNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsLiabilitiesNet_lbl" xml:lang="en-US"> Net deferred tax assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_DeferredTaxAssetsLiabilitiesNet_lbl" xml:lang="en-US"> Net deferred tax assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsLiabilitiesNet" xlink:to="us-gaap_DeferredTaxAssetsLiabilitiesNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsNet" xlink:label="us-gaap_DeferredTaxAssetsNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xml:lang="en-US"> Total deferred tax assets net of valuation allowance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_DeferredTaxAssetsNet_lbl" xml:lang="en-US"> Total deferred tax assets net of valuation allowance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNet" xlink:to="us-gaap_DeferredTaxAssetsNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsNetAbstract" xlink:label="us-gaap_DeferredTaxAssetsNetAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsNetAbstract_lbl" xml:lang="en-US"> Deferred tax assets: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNetAbstract" xlink:to="us-gaap_DeferredTaxAssetsNetAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsNetCurrent" xlink:label="us-gaap_DeferredTaxAssetsNetCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsNetCurrent_lbl" xml:lang="en-US"> Deferred income taxes, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNetCurrent" xlink:to="us-gaap_DeferredTaxAssetsNetCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="us-gaap_DeferredTaxAssetsNetNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsNetNoncurrent_lbl" xml:lang="en-US"> Deferred income taxes, net, non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:to="us-gaap_DeferredTaxAssetsNetNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsOther" xlink:label="us-gaap_DeferredTaxAssetsOther"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsOther_lbl" xml:lang="en-US"> Deferred Tax Assets, Other </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DeferredTaxAssetsOther_lbl" xml:lang="en-US"> Other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsOther" xlink:to="us-gaap_DeferredTaxAssetsOther_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsOtherComprehensiveLoss" xlink:label="us-gaap_DeferredTaxAssetsOtherComprehensiveLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsOtherComprehensiveLoss_lbl" xml:lang="en-US"> Unrealized losses on investments and other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsOtherComprehensiveLoss" xlink:to="us-gaap_DeferredTaxAssetsOtherComprehensiveLoss_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DeferredTaxAssetsStateIncomeTaxes" xlink:label="goog_DeferredTaxAssetsStateIncomeTaxes"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DeferredTaxAssetsStateIncomeTaxes_lbl" xml:lang="en-US"> The tax effect as of the balance sheet date of the amount of the estimated future tax deductions arising from state taxes. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DeferredTaxAssetsStateIncomeTaxes_lbl" xml:lang="en-US"> State taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DeferredTaxAssetsStateIncomeTaxes" xlink:to="goog_DeferredTaxAssetsStateIncomeTaxes_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsCompensatedAbsences" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsCompensatedAbsences"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsCompensatedAbsences_lbl" xml:lang="en-US"> Vacation accruals </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsCompensatedAbsences" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsCompensatedAbsences_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_lbl" xml:lang="en-US"> Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Share-based Compensation Cost </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_lbl" xml:lang="en-US"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent_lbl" xml:lang="en-US"> Deferred rent </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsDeferredRent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsLegalSettlements" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsLegalSettlements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsLegalSettlements_lbl" xml:lang="en-US"> Settlement with the Authors Guild and AAP </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsLegalSettlements" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsLegalSettlements_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsOther" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsOther"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsOther_lbl" xml:lang="en-US"> Accruals and reserves not currently deductible </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsOther" xlink:to="us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsOther_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xml:lang="en-US"> Valuation allowance </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_DeferredTaxAssetsValuationAllowance_lbl" xml:lang="en-US"> Valuation allowance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxAssetsValuationAllowance" xlink:to="us-gaap_DeferredTaxAssetsValuationAllowance_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxLiabilities" xlink:label="us-gaap_DeferredTaxLiabilities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxLiabilities_lbl" xml:lang="en-US"> Total deferred tax liabilities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negatedTotal" xlink:label="us-gaap_DeferredTaxLiabilities_lbl" xml:lang="en-US"> Total deferred tax liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilities" xlink:to="us-gaap_DeferredTaxLiabilities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxLiabilitiesAbstract" xlink:label="us-gaap_DeferredTaxLiabilitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxLiabilitiesAbstract_lbl" xml:lang="en-US"> Deferred tax liabilities: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilitiesAbstract" xlink:to="us-gaap_DeferredTaxLiabilitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl" xml:lang="en-US"> Identified intangibles </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl" xml:lang="en-US"> Identified intangibles </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets" xlink:to="us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DeferredTaxLiabilitiesOther" xlink:label="us-gaap_DeferredTaxLiabilitiesOther"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DeferredTaxLiabilitiesOther_lbl" xml:lang="en-US"> Deferred Tax Liabilities, Other </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_DeferredTaxLiabilitiesOther_lbl" xml:lang="en-US"> Other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DeferredTaxLiabilitiesOther" xlink:to="us-gaap_DeferredTaxLiabilitiesOther_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DeferredTaxLiabilitiesOtherPrepaidExpenses" xlink:label="goog_DeferredTaxLiabilitiesOtherPrepaidExpenses"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DeferredTaxLiabilitiesOtherPrepaidExpenses_lbl" xml:lang="en-US"> The amount as of the balance sheet date of the estimated future tax effects arising from other prepaid expenses. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DeferredTaxLiabilitiesOtherPrepaidExpenses_lbl" xml:lang="en-US"> Other prepaids </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_DeferredTaxLiabilitiesOtherPrepaidExpenses_lbl" xml:lang="en-US"> Other prepaids </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DeferredTaxLiabilitiesOtherPrepaidExpenses" xlink:to="goog_DeferredTaxLiabilitiesOtherPrepaidExpenses_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Depreciation" xlink:label="us-gaap_Depreciation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_Depreciation_lbl" xml:lang="en-US"> Depreciation and amortization of property and equipment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Depreciation" xlink:to="us-gaap_Depreciation_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeAssetDesignatedAsHedgingInstrumentFairValue" xlink:label="us-gaap_DerivativeAssetDesignatedAsHedgingInstrumentFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeAssetDesignatedAsHedgingInstrumentFairValue_lbl" xml:lang="en-US"> Derivative Asset Designated as Hedging Instrument, Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_DerivativeAssetDesignatedAsHedgingInstrumentFairValue_lbl" xml:lang="en-US"> Derivatives designated as hedging instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeAssetDesignatedAsHedgingInstrumentFairValue" xlink:to="us-gaap_DerivativeAssetDesignatedAsHedgingInstrumentFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeAssetFairValueAbstract" xlink:label="us-gaap_DerivativeAssetFairValueAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeAssetFairValueAbstract_lbl" xml:lang="en-US"> Derivative Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeAssetFairValueAbstract" xlink:to="us-gaap_DerivativeAssetFairValueAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="us-gaap_DerivativeContractTypeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeContractTypeDomain_lbl" xml:lang="en-US"> Derivative Contract Type [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeContractTypeDomain" xlink:to="us-gaap_DerivativeContractTypeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeAsset" xlink:label="us-gaap_DerivativeFairValueOfDerivativeAsset"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeFairValueOfDerivativeAsset_lbl" xml:lang="en-US"> Derivative Asset, Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_DerivativeFairValueOfDerivativeAsset_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeFairValueOfDerivativeAsset" xlink:to="us-gaap_DerivativeFairValueOfDerivativeAsset_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiability" xlink:label="us-gaap_DerivativeFairValueOfDerivativeLiability"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeFairValueOfDerivativeLiability_lbl" xml:lang="en-US"> Derivative Liability, Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_DerivativeFairValueOfDerivativeLiability_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeFairValueOfDerivativeLiability" xlink:to="us-gaap_DerivativeFairValueOfDerivativeLiability_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeHigherRemainingMaturityRange" xlink:label="us-gaap_DerivativeHigherRemainingMaturityRange"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeHigherRemainingMaturityRange_lbl" xml:lang="en-US"> Foreign exchange options, maximum maturities (in months) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DerivativeHigherRemainingMaturityRange" xlink:to="us-gaap_DerivativeHigherRemainingMaturityRange_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock" xlink:label="us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_lbl" xml:lang="en-US"> Derivative Financial Instruments </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeLineItems_lbl" xml:lang="en-US"> Derivative [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativesFairValueLineItems_lbl" xml:lang="en-US"> Derivatives, Fair Value [Line Items] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DerivativeTable_lbl" xml:lang="en-US"> Derivative [Table] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Disclosure401kPlanAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - 401(k) Plan - Additional Information [Abstract] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureAcquisitionsAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Acquisitions - Additional Durational Information [Abstract] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureAcquisitionsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Acquisitions - Additional Information [Abstract] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCashAndInvestmentsAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Cash and Investments - Additional Durational Information [Abstract] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureCashAndInvestmentsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Cash and Investments - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCashAndInvestmentsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Cash and Investments - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureCashAndInvestmentsAdditionalInformationAbstract" xlink:to="goog_DisclosureCashAndInvestmentsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesAbstract" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesAbstract_lbl" xml:lang="en-US"> Disclosure - Cash, Cash Equivalents and Marketable Securities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesAbstract_lbl" xml:lang="en-US"> Disclosure - Cash, Cash Equivalents and Marketable Securities [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesAbstract" xlink:to="goog_DisclosureCashCashEquivalentsAndMarketableSecuritiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureChangesInTheCarryingAmountOfGoodwillAbstract" xlink:label="goog_DisclosureChangesInTheCarryingAmountOfGoodwillAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureChangesInTheCarryingAmountOfGoodwillAbstract_lbl" xml:lang="en-US"> Disclosure - Changes in the Carrying Amount of Goodwill [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureChangesInTheCarryingAmountOfGoodwillAbstract_lbl" xml:lang="en-US"> Disclosure - Changes in the Carrying Amount of Goodwill [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureChangesInTheCarryingAmountOfGoodwillAbstract" xlink:to="goog_DisclosureChangesInTheCarryingAmountOfGoodwillAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureChangesInTheComponentsOfComprehensiveIncomeAbstract" xlink:label="goog_DisclosureChangesInTheComponentsOfComprehensiveIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureChangesInTheComponentsOfComprehensiveIncomeAbstract_lbl" xml:lang="en-US"> Disclosure - Changes in the Components of Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureChangesInTheComponentsOfComprehensiveIncomeAbstract_lbl" xml:lang="en-US"> Disclosure - Changes in the Components of Comprehensive Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureChangesInTheComponentsOfComprehensiveIncomeAbstract" xlink:to="goog_DisclosureChangesInTheComponentsOfComprehensiveIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureCommitmentsAndContingenciesAdditionalDurationalInformationAbstract" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalDurationalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Commitments and Contingencies - Additional Durational Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Commitments and Contingencies - Additional Durational Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureCommitmentsAndContingenciesAdditionalDurationalInformationAbstract" xlink:to="goog_DisclosureCommitmentsAndContingenciesAdditionalDurationalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Commitments and Contingencies - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Commitments and Contingencies - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract" xlink:to="goog_DisclosureCommitmentsAndContingenciesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US"> Disclosure - Components of Accumulated Other Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US"> Disclosure - Components of Accumulated Other Comprehensive Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract" xlink:to="goog_DisclosureComponentsOfAccumulatedOtherComprehensiveIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl" xml:lang="en-US"> Disclosure - Components of Interest and Other Income, Net [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl" xml:lang="en-US"> Disclosure - Components of Interest and Other Income, Net [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract" xlink:to="goog_DisclosureComponentsOfInterestAndOtherIncomeNetAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl" xml:lang="en-US"> Disclosure - Computation of Basic and Diluted Net Income Per Share [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl" xml:lang="en-US"> Disclosure - Computation of Basic and Diluted Net Income Per Share [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract" xlink:to="goog_DisclosureComputationOfBasicAndDilutedNetIncomePerShareAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl" xml:lang="en-US"> Disclosure - Contractual Maturity Date of Marketable Debt Securities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl" xml:lang="en-US"> Disclosure - Contractual Maturity Date of Marketable Debt Securities [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract" xlink:to="goog_DisclosureContractualMaturityDateOfMarketableDebtSecuritiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureDerivativeFinancialInstrumentsAdditionalInformationAbstract" xlink:label="goog_DisclosureDerivativeFinancialInstrumentsAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureDerivativeFinancialInstrumentsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Derivative Financial Instruments - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureDerivativeFinancialInstrumentsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Derivative Financial Instruments - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureDerivativeFinancialInstrumentsAdditionalInformationAbstract" xlink:to="goog_DisclosureDerivativeFinancialInstrumentsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndOtherComprehensiveIncomeAbstract" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndOtherComprehensiveIncomeAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US"> Disclosure - Effect of Derivative Instruments on Income and Other Comprehensive Income [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndOtherComprehensiveIncomeAbstract_lbl" xml:lang="en-US"> Disclosure - Effect of Derivative Instruments on Income and Other Comprehensive Income [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndOtherComprehensiveIncomeAbstract" xlink:to="goog_DisclosureEffectOfDerivativeInstrumentsOnIncomeAndOtherComprehensiveIncomeAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl" xml:lang="en-US"> Disclosure - Expected Amortization Expense for Acquisition-Related Intangible Assets [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl" xml:lang="en-US"> Disclosure - Expected Amortization Expense for Acquisition-Related Intangible Assets [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract" xlink:to="goog_DisclosureExpectedAmortizationExpenseForAcquisitionRelatedIntangibleAssetsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl" xml:lang="en-US"> Disclosure - Fair Values of Outstanding Derivative Instruments [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl" xml:lang="en-US"> Disclosure - Fair Values of Outstanding Derivative Instruments [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract" xlink:to="goog_DisclosureFairValuesOfOutstandingDerivativeInstrumentsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl" xml:lang="en-US"> Disclosure - Future Minimum Payments Under Non-Cancelable Operating Leases, Along with Sublease Income Amounts [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl" xml:lang="en-US"> Disclosure - Future Minimum Payments Under Non-Cancelable Operating Leases, Along with Sublease Income Amounts [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract" xlink:to="goog_DisclosureFutureMinimumPaymentsUnderNonCancelableOperatingLeasesAlongWithSubleaseIncomeAmountsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Goodwill and Other Intangible Assets - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Goodwill and Other Intangible Assets - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract" xlink:to="goog_DisclosureGoodwillAndOtherIntangibleAssetsAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureGoogleIncAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract" xlink:label="goog_DisclosureGoogleIncAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureGoogleIncAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Google Inc. and Summary of Significant Accounting Policies - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureGoogleIncAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Google Inc. and Summary of Significant Accounting Policies - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureGoogleIncAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract" xlink:to="goog_DisclosureGoogleIncAndSummaryOfSignificantAccountingPoliciesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInAnUnrealizedLossPositionAbstract" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInAnUnrealizedLossPositionAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInAnUnrealizedLossPositionAbstract_lbl" xml:lang="en-US"> Disclosure - Gross Unrealized Losses and Fair Values for Investments in an Unrealized Loss Position [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInAnUnrealizedLossPositionAbstract_lbl" xml:lang="en-US"> Disclosure - Gross Unrealized Losses and Fair Values for Investments in an Unrealized Loss Position [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInAnUnrealizedLossPositionAbstract" xlink:to="goog_DisclosureGrossUnrealizedLossesAndFairValuesForInvestmentsInAnUnrealizedLossPositionAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureIncomeTaxesAdditionalDurationalInformationAbstract" xlink:label="goog_DisclosureIncomeTaxesAdditionalDurationalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureIncomeTaxesAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Income Taxes - Additional Durational Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureIncomeTaxesAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Income Taxes - Additional Durational Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureIncomeTaxesAdditionalDurationalInformationAbstract" xlink:to="goog_DisclosureIncomeTaxesAdditionalDurationalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureIncomeTaxesAdditionalInformationAbstract" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Income Taxes - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Income Taxes - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureIncomeTaxesAdditionalInformationAbstract" xlink:to="goog_DisclosureIncomeTaxesAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureLongLivedAssetsByGeographicAreaAbstract" xlink:label="goog_DisclosureLongLivedAssetsByGeographicAreaAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureLongLivedAssetsByGeographicAreaAbstract_lbl" xml:lang="en-US"> Disclosure - Long-Lived Assets by Geographic Area [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureLongLivedAssetsByGeographicAreaAbstract_lbl" xml:lang="en-US"> Disclosure - Long-Lived Assets by Geographic Area [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureLongLivedAssetsByGeographicAreaAbstract" xlink:to="goog_DisclosureLongLivedAssetsByGeographicAreaAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_DisclosureOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTextBlock" xlink:label="us-gaap_DisclosureOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_DisclosureOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTextBlock_lbl" xml:lang="en-US"> Stockholders' Equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_DisclosureOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTextBlock" xlink:to="us-gaap_DisclosureOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosurePropertyAndEquipmentAbstract" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract_lbl" xml:lang="en-US"> Disclosure - Property and Equipment [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosurePropertyAndEquipmentAbstract_lbl" xml:lang="en-US"> Disclosure - Property and Equipment [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosurePropertyAndEquipmentAbstract" xlink:to="goog_DisclosurePropertyAndEquipmentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosurePropertyAndEquipmentAdditionalInformationAbstract" xlink:label="goog_DisclosurePropertyAndEquipmentAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosurePropertyAndEquipmentAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Property and Equipment - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosurePropertyAndEquipmentAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Property and Equipment - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosurePropertyAndEquipmentAdditionalInformationAbstract" xlink:to="goog_DisclosurePropertyAndEquipmentAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureProvisionForIncomeTaxesAbstract" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl" xml:lang="en-US"> Disclosure - Provision for Income Taxes [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl" xml:lang="en-US"> Disclosure - Provision for Income Taxes [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureProvisionForIncomeTaxesAbstract" xlink:to="goog_DisclosureProvisionForIncomeTaxesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl" xml:lang="en-US"> Disclosure - Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl" xml:lang="en-US"> Disclosure - Reconciliation of Federal Statutory Income Tax Rate to Effective Income Tax Rate [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract" xlink:to="goog_DisclosureReconciliationOfFederalStatutoryIncomeTaxRateToEffectiveIncomeTaxRateAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureReconciliationsForAssetsMeasuredAndRecordedAtFairValueOnARecurringBasisUsingSignificantUnobservableInputsLevel3Abstract" xlink:label="goog_DisclosureReconciliationsForAssetsMeasuredAndRecordedAtFairValueOnARecurringBasisUsingSignificantUnobservableInputsLevel3Abstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureReconciliationsForAssetsMeasuredAndRecordedAtFairValueOnARecurringBasisUsingSignificantUnobservableInputsLevel3Abstract_lbl" xml:lang="en-US"> Disclosure - Reconciliations for Assets Measured and Recorded at Fair Value on a Recurring Basis Using Significant Unobservable Inputs (Level 3) [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureReconciliationsForAssetsMeasuredAndRecordedAtFairValueOnARecurringBasisUsingSignificantUnobservableInputsLevel3Abstract_lbl" xml:lang="en-US"> Disclosure - Reconciliations for Assets Measured and Recorded at Fair Value on a Recurring Basis Using Significant Unobservable Inputs (Level 3) [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureReconciliationsForAssetsMeasuredAndRecordedAtFairValueOnARecurringBasisUsingSignificantUnobservableInputsLevel3Abstract" xlink:to="goog_DisclosureReconciliationsForAssetsMeasuredAndRecordedAtFairValueOnARecurringBasisUsingSignificantUnobservableInputsLevel3Abstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureRevenuesByGeographicAreaAbstract" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl" xml:lang="en-US"> Disclosure - Revenues by Geographic Area [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl" xml:lang="en-US"> Disclosure - Revenues by Geographic Area [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRevenuesByGeographicAreaAbstract" xlink:to="goog_DisclosureRevenuesByGeographicAreaAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureRevenuesByRevenueSourceAbstract" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl" xml:lang="en-US"> Disclosure - Revenues by Revenue Source [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl" xml:lang="en-US"> Disclosure - Revenues by Revenue Source [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureRevenuesByRevenueSourceAbstract" xlink:to="goog_DisclosureRevenuesByRevenueSourceAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureShortTermDebtAdditionalDurationalInformationAbstract" xlink:label="goog_DisclosureShortTermDebtAdditionalDurationalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureShortTermDebtAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Short-Term Debt - Additional Durational Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureShortTermDebtAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Short-Term Debt - Additional Durational Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureShortTermDebtAdditionalDurationalInformationAbstract" xlink:to="goog_DisclosureShortTermDebtAdditionalDurationalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureShortTermDebtAdditionalInformationAbstract" xlink:label="goog_DisclosureShortTermDebtAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureShortTermDebtAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Short-Term Debt - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureShortTermDebtAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Short-Term Debt - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureShortTermDebtAdditionalInformationAbstract" xlink:to="goog_DisclosureShortTermDebtAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xml:lang="en-US"> Disclosure - Significant Components of Deferred Tax Assets and Liabilities [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl" xml:lang="en-US"> Disclosure - Significant Components of Deferred Tax Assets and Liabilities [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract" xlink:to="goog_DisclosureSignificantComponentsOfDeferredTaxAssetsAndLiabilitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureStockholdersEquityAdditionalDurationalInformationAbstract" xlink:label="goog_DisclosureStockholdersEquityAdditionalDurationalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureStockholdersEquityAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Stockholders' Equity - Additional Durational Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureStockholdersEquityAdditionalDurationalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Stockholders' Equity - Additional Durational Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureStockholdersEquityAdditionalDurationalInformationAbstract" xlink:to="goog_DisclosureStockholdersEquityAdditionalDurationalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureStockholdersEquityAdditionalInformationAbstract" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Stockholders' Equity - Additional Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl" xml:lang="en-US"> Disclosure - Stockholders' Equity - Additional Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureStockholdersEquityAdditionalInformationAbstract" xlink:to="goog_DisclosureStockholdersEquityAdditionalInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureStockOptionActivityAbstract" xlink:label="goog_DisclosureStockOptionActivityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureStockOptionActivityAbstract_lbl" xml:lang="en-US"> Disclosure - Stock Option Activity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureStockOptionActivityAbstract_lbl" xml:lang="en-US"> Disclosure - Stock Option Activity [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureStockOptionActivityAbstract" xlink:to="goog_DisclosureStockOptionActivityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl" xml:lang="en-US"> Disclosure - Summary of Activity Related to Gross Unrecognized Tax Benefits [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl" xml:lang="en-US"> Disclosure - Summary of Activity Related to Gross Unrecognized Tax Benefits [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract" xlink:to="goog_DisclosureSummaryOfActivityRelatedToGrossUnrecognizedTaxBenefitsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureSummaryOfPurchasePriceOfAcquisitionsAbstract" xlink:label="goog_DisclosureSummaryOfPurchasePriceOfAcquisitionsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureSummaryOfPurchasePriceOfAcquisitionsAbstract_lbl" xml:lang="en-US"> Disclosure - Summary of Purchase Price of Acquisitions [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureSummaryOfPurchasePriceOfAcquisitionsAbstract_lbl" xml:lang="en-US"> Disclosure - Summary of Purchase Price of Acquisitions [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureSummaryOfPurchasePriceOfAcquisitionsAbstract" xlink:to="goog_DisclosureSummaryOfPurchasePriceOfAcquisitionsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureUnrealizedGainsAndLossesRelatedToInvestmentsInMarketableSecuritiesDesignatedAsAvailableForSaleAbstract" xlink:label="goog_DisclosureUnrealizedGainsAndLossesRelatedToInvestmentsInMarketableSecuritiesDesignatedAsAvailableForSaleAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureUnrealizedGainsAndLossesRelatedToInvestmentsInMarketableSecuritiesDesignatedAsAvailableForSaleAbstract_lbl" xml:lang="en-US"> Disclosure - Unrealized Gains and Losses Related to Investments in Marketable Securities Designated as Available-For-Sale [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureUnrealizedGainsAndLossesRelatedToInvestmentsInMarketableSecuritiesDesignatedAsAvailableForSaleAbstract_lbl" xml:lang="en-US"> Disclosure - Unrealized Gains and Losses Related to Investments in Marketable Securities Designated as Available-For-Sale [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureUnrealizedGainsAndLossesRelatedToInvestmentsInMarketableSecuritiesDesignatedAsAvailableForSaleAbstract" xlink:to="goog_DisclosureUnrealizedGainsAndLossesRelatedToInvestmentsInMarketableSecuritiesDesignatedAsAvailableForSaleAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureUnvestedRestrictedStockUnitsAndRestrictedSharesActivityAbstract" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsAndRestrictedSharesActivityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsAndRestrictedSharesActivityAbstract_lbl" xml:lang="en-US"> Disclosure - Unvested Restricted Stock Units and Restricted Shares Activity [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureUnvestedRestrictedStockUnitsAndRestrictedSharesActivityAbstract_lbl" xml:lang="en-US"> Disclosure - Unvested Restricted Stock Units and Restricted Shares Activity [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureUnvestedRestrictedStockUnitsAndRestrictedSharesActivityAbstract" xlink:to="goog_DisclosureUnvestedRestrictedStockUnitsAndRestrictedSharesActivityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DisclosureWeightedAverageAssumptionsUsedToEstimateTheFairValuesOfTheStockOptionsGrantedAbstract" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateTheFairValuesOfTheStockOptionsGrantedAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateTheFairValuesOfTheStockOptionsGrantedAbstract_lbl" xml:lang="en-US"> Disclosure - Weighted-Average Assumptions used to Estimate the Fair Values of the Stock Options Granted [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateTheFairValuesOfTheStockOptionsGrantedAbstract_lbl" xml:lang="en-US"> Disclosure - Weighted-Average Assumptions used to Estimate the Fair Values of the Stock Options Granted [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateTheFairValuesOfTheStockOptionsGrantedAbstract" xlink:to="goog_DisclosureWeightedAverageAssumptionsUsedToEstimateTheFairValuesOfTheStockOptionsGrantedAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_DocumentDocumentandEntityInformationAbstract" xlink:label="goog_DocumentDocumentandEntityInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_DocumentDocumentandEntityInformationAbstract_lbl" xml:lang="en-US"> Document - Document and Entity Information [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_DocumentDocumentandEntityInformationAbstract_lbl" xml:lang="en-US"> Document - Document and Entity Information [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_DocumentDocumentandEntityInformationAbstract" xlink:to="goog_DocumentDocumentandEntityInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="dei_DocumentFiscalPeriodFocus"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentFiscalPeriodFocus_lbl" xml:lang="en-US"> Document Fiscal Period Focus </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentFiscalPeriodFocus" xlink:to="dei_DocumentFiscalPeriodFocus_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="dei_DocumentFiscalYearFocus"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentFiscalYearFocus_lbl" xml:lang="en-US"> Document Fiscal Year Focus </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentFiscalYearFocus" xlink:to="dei_DocumentFiscalYearFocus_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="dei_DocumentPeriodEndDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentPeriodEndDate_lbl" xml:lang="en-US"> Document Period End Date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentPeriodEndDate" xlink:to="dei_DocumentPeriodEndDate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_DocumentType" xlink:label="dei_DocumentType"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_DocumentType_lbl" xml:lang="en-US"> Document Type </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_DocumentType" xlink:to="dei_DocumentType_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_EarliestVestingStartDateFromDateOfOptionExchangeProgram" xlink:label="goog_EarliestVestingStartDateFromDateOfOptionExchangeProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_EarliestVestingStartDateFromDateOfOptionExchangeProgram_lbl" xml:lang="en-US"> The earliest vesting start date from the date of the option exchange program (in months) for the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_EarliestVestingStartDateFromDateOfOptionExchangeProgram_lbl" xml:lang="en-US"> Earliest vesting start date from the date of the option exchange program (in months) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_EarliestVestingStartDateFromDateOfOptionExchangeProgram" xlink:to="goog_EarliestVestingStartDateFromDateOfOptionExchangeProgram_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="us-gaap_EarningsPerShareAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareAbstract_lbl" xml:lang="en-US"> Net income per share of Class A and Class B common stock: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareAbstract" xlink:to="us-gaap_EarningsPerShareAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="us-gaap_EarningsPerShareBasic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xml:lang="en-US"> Basic </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareBasic_lbl" xml:lang="en-US"> Basic net income per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareBasic" xlink:to="us-gaap_EarningsPerShareBasic_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareBasicAbstract" xlink:label="us-gaap_EarningsPerShareBasicAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareBasicAbstract_lbl" xml:lang="en-US"> Basic net income per share: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareBasicAbstract" xlink:to="us-gaap_EarningsPerShareBasicAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_EarningsPerShareComputationTextBlock" xlink:label="goog_EarningsPerShareComputationTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_EarningsPerShareComputationTextBlock_lbl" xml:lang="en-US"> Earnings Per Share Computation. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_EarningsPerShareComputationTextBlock_lbl" xml:lang="en-US"> Earnings Per Share Computation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_EarningsPerShareComputationTextBlock" xlink:to="goog_EarningsPerShareComputationTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="us-gaap_EarningsPerShareDiluted"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xml:lang="en-US"> Diluted </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_EarningsPerShareDiluted_lbl" xml:lang="en-US"> Diluted net income per share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareDiluted" xlink:to="us-gaap_EarningsPerShareDiluted_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareDilutedAbstract" xlink:label="us-gaap_EarningsPerShareDilutedAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareDilutedAbstract_lbl" xml:lang="en-US"> Diluted net income per share: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareDilutedAbstract" xlink:to="us-gaap_EarningsPerShareDilutedAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareDilutedLineItems" xlink:label="us-gaap_EarningsPerShareDilutedLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareDilutedLineItems_lbl" xml:lang="en-US"> Earnings Per Share, Diluted [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareDilutedLineItems" xlink:to="us-gaap_EarningsPerShareDilutedLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="us-gaap_EarningsPerShareTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EarningsPerShareTextBlock_lbl" xml:lang="en-US"> Net Income Per Share of Class A and Class B Common Stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EarningsPerShareTextBlock" xlink:to="us-gaap_EarningsPerShareTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl" xml:lang="en-US"> Expected provision at federal statutory tax rate, percentage </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:to="us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:label="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_lbl" xml:lang="en-US"> Effect of exchange rate changes on cash and cash equivalents </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:to="us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl" xml:lang="en-US"> Accrued compensation and benefits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:to="us-gaap_EmployeeRelatedLiabilitiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl" xml:lang="en-US"> Stock-based compensation expense, related tax benefits </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsNonvestedAwardsWeightedAveragePeriodOfRecognition" xlink:label="goog_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsNonvestedAwardsWeightedAveragePeriodOfRecognition"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsNonvestedAwardsWeightedAveragePeriodOfRecognition_lbl" xml:lang="en-US"> The weighted average period over which unrecognized share-based compensation costs are expected to be reported. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsNonvestedAwardsWeightedAveragePeriodOfRecognition_lbl" xml:lang="en-US"> Unrecognized compensation cost related to stock awards, weighted-average period (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsNonvestedAwardsWeightedAveragePeriodOfRecognition" xlink:to="goog_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsNonvestedAwardsWeightedAveragePeriodOfRecognition_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards_lbl" xml:lang="en-US"> Unrecognized compensation cost </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards" xlink:to="us-gaap_EmployeeServiceShareBasedCompensationUnrecognizedCompensationCostsOnNonvestedAwards_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="us-gaap_EmployeeStockOptionMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EmployeeStockOptionMember_lbl" xml:lang="en-US"> Employee stock options </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EmployeeStockOptionMember" xlink:to="us-gaap_EmployeeStockOptionMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="dei_EntityCentralIndexKey"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityCentralIndexKey_lbl" xml:lang="en-US"> Entity Central Index Key </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCentralIndexKey" xlink:to="dei_EntityCentralIndexKey_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="dei_EntityCommonStockSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityCommonStockSharesOutstanding_lbl" xml:lang="en-US"> Entity Common Stock, Shares Outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCommonStockSharesOutstanding" xlink:to="dei_EntityCommonStockSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="dei_EntityCurrentReportingStatus"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityCurrentReportingStatus_lbl" xml:lang="en-US"> Entity Current Reporting Status </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityCurrentReportingStatus" xlink:to="dei_EntityCurrentReportingStatus_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityDomain" xlink:label="dei_EntityDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityDomain_lbl" xml:lang="en-US"> Entity [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityDomain" xlink:to="dei_EntityDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityFilerCategory" xlink:label="dei_EntityFilerCategory"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityFilerCategory_lbl" xml:lang="en-US"> Entity Filer Category </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityFilerCategory" xlink:to="dei_EntityFilerCategory_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityPublicFloat" xlink:label="dei_EntityPublicFloat"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityPublicFloat_lbl" xml:lang="en-US"> Entity Public Float </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityPublicFloat" xlink:to="dei_EntityPublicFloat_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityRegistrantName" xlink:label="dei_EntityRegistrantName"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityRegistrantName_lbl" xml:lang="en-US"> Entity Registrant Name </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityRegistrantName" xlink:to="dei_EntityRegistrantName_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="dei_EntityVoluntaryFilers"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityVoluntaryFilers_lbl" xml:lang="en-US"> Entity Voluntary Filers </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityVoluntaryFilers" xlink:to="dei_EntityVoluntaryFilers_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="dei_EntityWellKnownSeasonedIssuer"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_EntityWellKnownSeasonedIssuer_lbl" xml:lang="en-US"> Entity Well-known Seasoned Issuer </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_EntityWellKnownSeasonedIssuer" xlink:to="dei_EntityWellKnownSeasonedIssuer_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesLineItems" xlink:label="us-gaap_EntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesLineItems_lbl" xml:lang="en-US"> Entity-Wide Disclosure on Geographic Areas, Long-Lived Assets in Individual Foreign Countries [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesLineItems" xlink:to="us-gaap_EntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesLineItems" xlink:label="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesLineItems_lbl" xml:lang="en-US"> Entity-Wide Disclosure on Geographic Areas, Revenue from External Customers Attributed to Individual Foreign Countries [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesLineItems" xlink:to="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesTable" xlink:label="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesTable_lbl" xml:lang="en-US"> Entity-Wide Disclosure on Geographic Areas, Revenue from External Customers Attributed to Individual Foreign Countries [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesTable" xlink:to="us-gaap_EntityWideDisclosureOnGeographicAreasRevenueFromExternalCustomersAttributedToIndividualForeignCountriesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems" xlink:label="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_lbl" xml:lang="en-US"> Entity-Wide Information, Revenue from External Customer [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems" xlink:to="us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="us-gaap_EquityComponentDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EquityComponentDomain_lbl" xml:lang="en-US"> Equity Component [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquityComponentDomain" xlink:to="us-gaap_EquityComponentDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="us-gaap_EquitySecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_EquitySecuritiesMember_lbl" xml:lang="en-US"> Marketable equity security </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_EquitySecuritiesMember" xlink:to="us-gaap_EquitySecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_EstimatesAndAssumptionsPolicyTextBlock" xlink:label="goog_EstimatesAndAssumptionsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_EstimatesAndAssumptionsPolicyTextBlock_lbl" xml:lang="en-US"> Summary of estimates and assumptions used in preparation of the consolidated financial statements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_EstimatesAndAssumptionsPolicyTextBlock_lbl" xml:lang="en-US"> Use of Estimates </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_EstimatesAndAssumptionsPolicyTextBlock" xlink:to="goog_EstimatesAndAssumptionsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_lbl" xml:lang="en-US"> Excess tax benefits from stock-based award activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:to="us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_lbl" xml:lang="en-US"> Excess Tax Benefit from Share-based Compensation, Operating Activities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_lbl" xml:lang="en-US"> Excess tax benefits from stock-based award activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities" xlink:to="us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ExpectedAmortizationExpenseLineItems" xlink:label="goog_ExpectedAmortizationExpenseLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpectedAmortizationExpenseLineItems_lbl" xml:lang="en-US"> Expected Amortization Expense [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpectedAmortizationExpenseLineItems_lbl" xml:lang="en-US"> Expected Amortization Expense [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpectedAmortizationExpenseLineItems" xlink:to="goog_ExpectedAmortizationExpenseLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ExpectedAmortizationExpenseTable" xlink:label="goog_ExpectedAmortizationExpenseTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpectedAmortizationExpenseTable_lbl" xml:lang="en-US"> Expected Amortization Expense [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpectedAmortizationExpenseTable_lbl" xml:lang="en-US"> Expected Amortization Expense [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpectedAmortizationExpenseTable" xlink:to="goog_ExpectedAmortizationExpenseTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ExpectedAmortizationExpenseTextBlock" xlink:label="goog_ExpectedAmortizationExpenseTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpectedAmortizationExpenseTextBlock_lbl" xml:lang="en-US"> Expected amortization expense for acquisition-related intangible assets for each of the next five years and thereafter. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpectedAmortizationExpenseTextBlock_lbl" xml:lang="en-US"> Expected amortization expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpectedAmortizationExpenseTextBlock" xlink:to="goog_ExpectedAmortizationExpenseTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsLowerRange" xlink:label="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsLowerRange"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsLowerRange_lbl" xml:lang="en-US"> The lower range of expiration date (in years) for original lease period of non-cancelable operating lease agreements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsLowerRange_lbl" xml:lang="en-US"> Expiration date of original lease period for non-cancelable operating lease agreements, lower range </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsLowerRange" xlink:to="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsLowerRange_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsUpperRange" xlink:label="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsUpperRange"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsUpperRange_lbl" xml:lang="en-US"> The upper range of expiration date (in years) for original lease period of non-cancelable operating lease agreements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsUpperRange_lbl" xml:lang="en-US"> Expiration date of original lease period for non-cancelable operating lease agreements, upper range </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsUpperRange" xlink:to="goog_ExpirationDateOfOriginalLeasePeriodNoncancelableOperatingLeaseAgreementsUpperRange_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueAssetsAndLiabilitiesComponentDomain" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities Component Domain </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentDomain_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities Component Domain </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities Components Axis </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities Components Axis </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsAndLiabilitiesComponentsAxis" xlink:to="goog_FairValueAssetsAndLiabilitiesComponentsAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueAssetsAndLiabilitiesLineItems" xlink:label="goog_FairValueAssetsAndLiabilitiesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsAndLiabilitiesLineItems" xlink:to="goog_FairValueAssetsAndLiabilitiesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueAssetsAndLiabilitiesTable" xlink:label="goog_FairValueAssetsAndLiabilitiesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsAndLiabilitiesTable_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsAndLiabilitiesTable_lbl" xml:lang="en-US"> Fair Value, Assets and Liabilities [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsAndLiabilitiesTable" xlink:to="goog_FairValueAssetsAndLiabilitiesTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueAssetsMeasuredOnRecurringBasis" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasis_lbl" xml:lang="en-US"> Fair value of assets as of the balance sheet measured on a recurring basis. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasis_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasis_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsMeasuredOnRecurringBasis" xlink:to="goog_FairValueAssetsMeasuredOnRecurringBasis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueAssetsMeasuredOnRecurringBasisAbstract" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasisAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasisAbstract_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasisAbstract_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_FairValueAssetsMeasuredOnRecurringBasisAbstract_lbl" xml:lang="en-US"> Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueAssetsMeasuredOnRecurringBasisAbstract" xlink:to="goog_FairValueAssetsMeasuredOnRecurringBasisAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis, Cash and Cash Equivalents </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents_lbl" xml:lang="en-US"> Cash equivalents </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents" xlink:to="us-gaap_FairValueAssetsMeasuredOnRecurringBasisCashAndCashEquivalents_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisDerivativeFinancialInstrumentsAssets" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisDerivativeFinancialInstrumentsAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisDerivativeFinancialInstrumentsAssets_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis, Derivative Financial Instruments, Assets </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisDerivativeFinancialInstrumentsAssets_lbl" xml:lang="en-US"> Foreign currency derivative contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsMeasuredOnRecurringBasisDerivativeFinancialInstrumentsAssets" xlink:to="us-gaap_FairValueAssetsMeasuredOnRecurringBasisDerivativeFinancialInstrumentsAssets_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems" xlink:to="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:to="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_lbl" xml:lang="en-US"> Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:to="us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTextBlock" xlink:label="us-gaap_FairValueByBalanceSheetGroupingTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueByBalanceSheetGroupingTextBlock_lbl" xml:lang="en-US"> Fair Value, by Balance Sheet Grouping </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueByBalanceSheetGroupingTextBlock" xlink:to="us-gaap_FairValueByBalanceSheetGroupingTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueHedgingMember" xlink:label="us-gaap_FairValueHedgingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueHedgingMember_lbl" xml:lang="en-US"> Derivatives in Fair Value Hedging Relationship </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueHedgingMember" xlink:to="us-gaap_FairValueHedgingMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="us-gaap_FairValueInputsLevel1Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueInputsLevel1Member_lbl" xml:lang="en-US"> Fair value measurement at reporting date using Quoted Prices in Active Markets for Identical Assets (Level 1) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel1Member" xlink:to="us-gaap_FairValueInputsLevel1Member_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="us-gaap_FairValueInputsLevel2Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueInputsLevel2Member_lbl" xml:lang="en-US"> Fair value measurement at reporting date using Significant Other Observable Inputs (Level 2) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel2Member" xlink:to="us-gaap_FairValueInputsLevel2Member_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="us-gaap_FairValueInputsLevel3Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueInputsLevel3Member_lbl" xml:lang="en-US"> Fair value measurement at reporting date using Significant Unobservable Inputs (Level 3) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueInputsLevel3Member" xlink:to="us-gaap_FairValueInputsLevel3Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueLiabilitiesMeasuredOnRecurringBasis" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasis_lbl" xml:lang="en-US"> Fair value of Liabilities as of the balance sheet measured on a recurring basis. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasis_lbl" xml:lang="en-US"> Fair Value, Liabilities Measured on Recurring Basis </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasis_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueLiabilitiesMeasuredOnRecurringBasis" xlink:to="goog_FairValueLiabilitiesMeasuredOnRecurringBasis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueLiabilitiesMeasuredOnRecurringBasisAbstract" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasisAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasisAbstract_lbl" xml:lang="en-US"> Fair Value, Liabilities Measured on Recurring Basis [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueLiabilitiesMeasuredOnRecurringBasisAbstract_lbl" xml:lang="en-US"> Liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueLiabilitiesMeasuredOnRecurringBasisAbstract" xlink:to="goog_FairValueLiabilitiesMeasuredOnRecurringBasisAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisDerivativeFinancialInstrumentsLiabilities" xlink:label="us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisDerivativeFinancialInstrumentsLiabilities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisDerivativeFinancialInstrumentsLiabilities_lbl" xml:lang="en-US"> Fair Value, Liabilities Measured on Recurring Basis, Derivative Financial Instruments, Liabilities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisDerivativeFinancialInstrumentsLiabilities_lbl" xml:lang="en-US"> Foreign currency derivative contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisDerivativeFinancialInstrumentsLiabilities" xlink:to="us-gaap_FairValueLiabilitiesMeasuredOnRecurringBasisDerivativeFinancialInstrumentsLiabilities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasuredOnRecurringBasisInvestments" xlink:label="us-gaap_FairValueMeasuredOnRecurringBasisInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasuredOnRecurringBasisInvestments_lbl" xml:lang="en-US"> Fair Value, Measured on Recurring Basis, Investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FairValueMeasuredOnRecurringBasisInvestments_lbl" xml:lang="en-US"> Marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasuredOnRecurringBasisInvestments" xlink:to="us-gaap_FairValueMeasuredOnRecurringBasisInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementInputsDisclosureTextBlock" xlink:label="us-gaap_FairValueMeasurementInputsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasurementInputsDisclosureTextBlock_lbl" xml:lang="en-US"> Fair Value Measurements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementInputsDisclosureTextBlock" xlink:to="us-gaap_FairValueMeasurementInputsDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome_lbl" xml:lang="en-US"> Change in unrealized loss included in other comprehensive income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome" xlink:to="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetGainLossIncludedInOtherComprehensiveIncome_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchasesSalesIssuancesSettlements" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchasesSalesIssuancesSettlements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchasesSalesIssuancesSettlements_lbl" xml:lang="en-US"> Net settlements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchasesSalesIssuancesSettlements" xlink:to="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetPurchasesSalesIssuancesSettlements_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersNet" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersNet_lbl" xml:lang="en-US"> Transfers to Level 3 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersNet" xlink:to="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_lbl" xml:lang="en-US"> Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_lbl" xml:lang="en-US"> Ending Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_lbl" xml:lang="en-US"> Beginning Balance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue" xlink:to="us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FairValueOfFinancialInstrumentsPolicyTextBlock" xlink:label="goog_FairValueOfFinancialInstrumentsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FairValueOfFinancialInstrumentsPolicyTextBlock_lbl" xml:lang="en-US"> Describes an entity's accounting policies regarding measurement of fair values for its financial instruments. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FairValueOfFinancialInstrumentsPolicyTextBlock_lbl" xml:lang="en-US"> Fair Value of Financial Instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FairValueOfFinancialInstrumentsPolicyTextBlock" xlink:to="goog_FairValueOfFinancialInstrumentsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:label="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_lbl" xml:lang="en-US"> Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:to="us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl" xml:lang="en-US"> Accumulated Amortization </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpense" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpense_lbl" xml:lang="en-US"> Amortization expense of acquisition-related intangible assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpense" xlink:to="us-gaap_FiniteLivedIntangibleAssetsAmortizationExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsGross_lbl" xml:lang="en-US"> Gross Carrying Amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsGross" xlink:to="us-gaap_FiniteLivedIntangibleAssetsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl" xml:lang="en-US"> Finite-Lived Intangible Assets, Major Class Name [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:to="us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xml:lang="en-US"> Net Carrying Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_FiniteLivedIntangibleAssetsNet_lbl" xml:lang="en-US"> Net Carrying Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsNet" xlink:to="us-gaap_FiniteLivedIntangibleAssetsNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:label="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMaximum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMaximum_lbl" xml:lang="en-US"> Acquired intangible assets, maximum estimated useful lives (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMaximum" xlink:to="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMaximum_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:label="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMinimum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMinimum_lbl" xml:lang="en-US"> Acquired intangible assets, minimum estimated useful lives (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMinimum" xlink:to="us-gaap_FiniteLivedIntangibleAssetsUsefulLifeMinimum_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FiniteLivedIntangibleAssetWeightedAverageUsefulLives" xlink:label="goog_FiniteLivedIntangibleAssetWeightedAverageUsefulLives"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FiniteLivedIntangibleAssetWeightedAverageUsefulLives_lbl" xml:lang="en-US"> Weighted-average useful life of all finite-lived intangible assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FiniteLivedIntangibleAssetWeightedAverageUsefulLives_lbl" xml:lang="en-US"> Intangible assets, weighted-average useful life (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FiniteLivedIntangibleAssetWeightedAverageUsefulLives" xlink:to="goog_FiniteLivedIntangibleAssetWeightedAverageUsefulLives_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months" xlink:label="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months_lbl" xml:lang="en-US"> Cash flow hedges, expected to be reclassified from AOCI to revenues within the next 12 months </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months" xlink:to="us-gaap_ForeignCurrencyCashFlowHedgeGainLossToBeReclassifiedDuringNext12Months_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignCurrencyExchangeGainLossNet" xlink:label="goog_ForeignCurrencyExchangeGainLossNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignCurrencyExchangeGainLossNet_lbl" xml:lang="en-US"> The aggregate foreign currency gains/losses (both realized and unrealized) included in determining net income for the reporting period. Includes foreign currency transaction gains and losses and other hedging gains and losses. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignCurrencyExchangeGainLossNet_lbl" xml:lang="en-US"> Foreign currency exchange losses, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignCurrencyExchangeGainLossNet" xlink:to="goog_ForeignCurrencyExchangeGainLossNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl" xml:lang="en-US"> Foreign currency transaction gains (losses) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax" xlink:to="us-gaap_ForeignCurrencyTransactionGainLossBeforeTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl" xml:lang="en-US"> Foreign Currency </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:to="us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseCurrenciesAxis" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl" xml:lang="en-US"> Foreign Exchange Contracts To Purchase Currencies Axis </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl" xml:lang="en-US"> Foreign Exchange Contracts To Purchase Currencies Axis </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis" xlink:to="goog_ForeignExchangeContractsToPurchaseCurrenciesAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseCurrenciesDomain" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl" xml:lang="en-US"> Foreign Exchange Contracts To Purchase Currencies Domain </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl" xml:lang="en-US"> Foreign Exchange Contracts To Purchase Currencies Domain </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain" xlink:to="goog_ForeignExchangeContractsToPurchaseCurrenciesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseEurosWithOtherCurrenciesMember" xlink:label="goog_ForeignExchangeContractsToPurchaseEurosWithOtherCurrenciesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseEurosWithOtherCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase Euros with other currencies [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseEurosWithOtherCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase Euros with other currencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseEurosWithOtherCurrenciesMember" xlink:to="goog_ForeignExchangeContractsToPurchaseEurosWithOtherCurrenciesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseUSDollarsMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase US dollars [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase US dollars </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUSDollarsMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUSDollarsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseUSDollarsWithBritishPoundsMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithBritishPoundsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithBritishPoundsMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with British pounds [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithBritishPoundsMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with British pounds </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUSDollarsWithBritishPoundsMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUSDollarsWithBritishPoundsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseUSDollarsWithCanadianDollarsMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithCanadianDollarsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithCanadianDollarsMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with Canadian dollars [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithCanadianDollarsMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with Canadian dollars </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUSDollarsWithCanadianDollarsMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUSDollarsWithCanadianDollarsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseUSDollarsWithEurosMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithEurosMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithEurosMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with Euros [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithEurosMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with Euros </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUSDollarsWithEurosMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUSDollarsWithEurosMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToPurchaseUSDollarsWithForeignCurrenciesMember" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithForeignCurrenciesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithForeignCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with foreign currencies [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToPurchaseUSDollarsWithForeignCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to purchase U.S. dollars with foreign currencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToPurchaseUSDollarsWithForeignCurrenciesMember" xlink:to="goog_ForeignExchangeContractsToPurchaseUSDollarsWithForeignCurrenciesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToSellEurosWithOtherCurrenciesMember" xlink:label="goog_ForeignExchangeContractsToSellEurosWithOtherCurrenciesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToSellEurosWithOtherCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to sell Euros with other currencies [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToSellEurosWithOtherCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to sell Euros with other currencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToSellEurosWithOtherCurrenciesMember" xlink:to="goog_ForeignExchangeContractsToSellEurosWithOtherCurrenciesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ForeignExchangeContractsToSellUSDollarsForForeignCurrenciesMember" xlink:label="goog_ForeignExchangeContractsToSellUSDollarsForForeignCurrenciesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ForeignExchangeContractsToSellUSDollarsForForeignCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to sell U.S. dollars for foreign currencies [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ForeignExchangeContractsToSellUSDollarsForForeignCurrenciesMember_lbl" xml:lang="en-US"> Foreign exchange contracts to sell U.S. dollars for foreign currencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ForeignExchangeContractsToSellUSDollarsForForeignCurrenciesMember" xlink:to="goog_ForeignExchangeContractsToSellUSDollarsForForeignCurrenciesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="us-gaap_ForeignExchangeForwardMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignExchangeForwardMember_lbl" xml:lang="en-US"> Foreign exchange forward contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignExchangeForwardMember" xlink:to="us-gaap_ForeignExchangeForwardMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignExchangeOptionMember" xlink:label="us-gaap_ForeignExchangeOptionMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignExchangeOptionMember_lbl" xml:lang="en-US"> Foreign exchange option contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignExchangeOptionMember" xlink:to="us-gaap_ForeignExchangeOptionMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ForeignGovernmentDebtMember" xlink:label="us-gaap_ForeignGovernmentDebtMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ForeignGovernmentDebtMember_lbl" xml:lang="en-US"> Foreign government bonds </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ForeignGovernmentDebtMember" xlink:to="us-gaap_ForeignGovernmentDebtMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FoundersAwardProgramsMember" xlink:label="goog_FoundersAwardProgramsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FoundersAwardProgramsMember_lbl" xml:lang="en-US"> Founders Award Programs [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FoundersAwardProgramsMember_lbl" xml:lang="en-US"> Founders' Award programs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FoundersAwardProgramsMember" xlink:to="goog_FoundersAwardProgramsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FurnitureAndFixturesGross" xlink:label="us-gaap_FurnitureAndFixturesGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FurnitureAndFixturesGross_lbl" xml:lang="en-US"> Furniture and fixtures </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FurnitureAndFixturesGross" xlink:to="us-gaap_FurnitureAndFixturesGross_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FutureAmortizationExpenseThereafter" xlink:label="goog_FutureAmortizationExpenseThereafter"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FutureAmortizationExpenseThereafter_lbl" xml:lang="en-US"> The amount of amortization expense expected to be recognized after the fifth twelve-month period following the balance sheet date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FutureAmortizationExpenseThereafter_lbl" xml:lang="en-US"> Future Amortization Expense, Thereafter </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_FutureAmortizationExpenseThereafter_lbl" xml:lang="en-US"> Thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FutureAmortizationExpenseThereafter" xlink:to="goog_FutureAmortizationExpenseThereafter_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearFive" xlink:label="us-gaap_FutureAmortizationExpenseYearFive"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FutureAmortizationExpenseYearFive_lbl" xml:lang="en-US"> Future Amortization Expense, Year Five </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FutureAmortizationExpenseYearFive_lbl" xml:lang="en-US"> 2015 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FutureAmortizationExpenseYearFive" xlink:to="us-gaap_FutureAmortizationExpenseYearFive_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearFour" xlink:label="us-gaap_FutureAmortizationExpenseYearFour"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FutureAmortizationExpenseYearFour_lbl" xml:lang="en-US"> Future Amortization Expense, Year Four </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FutureAmortizationExpenseYearFour_lbl" xml:lang="en-US"> 2014 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FutureAmortizationExpenseYearFour" xlink:to="us-gaap_FutureAmortizationExpenseYearFour_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearOne" xlink:label="us-gaap_FutureAmortizationExpenseYearOne"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FutureAmortizationExpenseYearOne_lbl" xml:lang="en-US"> Future Amortization Expense, Year One </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FutureAmortizationExpenseYearOne_lbl" xml:lang="en-US"> 2011 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FutureAmortizationExpenseYearOne" xlink:to="us-gaap_FutureAmortizationExpenseYearOne_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearThree" xlink:label="us-gaap_FutureAmortizationExpenseYearThree"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FutureAmortizationExpenseYearThree_lbl" xml:lang="en-US"> Future Amortization Expense, Year Three </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FutureAmortizationExpenseYearThree_lbl" xml:lang="en-US"> 2013 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FutureAmortizationExpenseYearThree" xlink:to="us-gaap_FutureAmortizationExpenseYearThree_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_FutureAmortizationExpenseYearTwo" xlink:label="us-gaap_FutureAmortizationExpenseYearTwo"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_FutureAmortizationExpenseYearTwo_lbl" xml:lang="en-US"> Future Amortization Expense, Year Two </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_FutureAmortizationExpenseYearTwo_lbl" xml:lang="en-US"> 2012 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_FutureAmortizationExpenseYearTwo" xlink:to="us-gaap_FutureAmortizationExpenseYearTwo_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FutureMinimumLeasePaymentsUnderNoncancelableOperatingLeasesTextBlock" xlink:label="goog_FutureMinimumLeasePaymentsUnderNoncancelableOperatingLeasesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FutureMinimumLeasePaymentsUnderNoncancelableOperatingLeasesTextBlock_lbl" xml:lang="en-US"> Schedule of future minimum payments to be made under our non-cancelable operating leases including sublease income amounts for the next five years and thereafter. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FutureMinimumLeasePaymentsUnderNoncancelableOperatingLeasesTextBlock_lbl" xml:lang="en-US"> Future Minimum Lease Payments Under Noncancelable Operating Leases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FutureMinimumLeasePaymentsUnderNoncancelableOperatingLeasesTextBlock" xlink:to="goog_FutureMinimumLeasePaymentsUnderNoncancelableOperatingLeasesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithPurchase" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithPurchase"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithPurchase_lbl" xml:lang="en-US"> Future rental income related to the leases assumed in connection with a purchase. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithPurchase_lbl" xml:lang="en-US"> Future rental income related to leases assumed in connection with purchase of office building in New York City </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithPurchase" xlink:to="goog_FutureRentalIncomeFromLeasesAssumedInConnectionWithPurchase_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet" xlink:label="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet_lbl" xml:lang="en-US"> Losses related to the amount of excluded from effectiveness testing of the hedges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet" xlink:to="us-gaap_GainLossFromComponentsExcludedFromAssessmentOfFairValueHedgeEffectivenessNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GainLossOnSaleOfEquityInvestments" xlink:label="us-gaap_GainLossOnSaleOfEquityInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GainLossOnSaleOfEquityInvestments_lbl" xml:lang="en-US"> Gain recognized from sale of investment in AOL </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GainLossOnSaleOfEquityInvestments" xlink:to="us-gaap_GainLossOnSaleOfEquityInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="us-gaap_GeneralAndAdministrativeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GeneralAndAdministrativeExpense_lbl" xml:lang="en-US"> General and administrative (including stock-based compensation expense of $141, $161, $187) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GeneralAndAdministrativeExpense" xlink:to="us-gaap_GeneralAndAdministrativeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_Goodwill" xlink:label="us-gaap_Goodwill"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US"> Goodwill </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US"> Ending Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_Goodwill_lbl" xml:lang="en-US"> Beginning Balance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_Goodwill" xlink:to="us-gaap_Goodwill_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillAcquiredDuringPeriod_lbl" xml:lang="en-US"> Goodwill acquired </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAcquiredDuringPeriod" xlink:to="us-gaap_GoodwillAcquiredDuringPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_GoodwillAdjustments" xlink:label="goog_GoodwillAdjustments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoodwillAdjustments_lbl" xml:lang="en-US"> The aggregate amount of adjustment to goodwill in the period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoodwillAdjustments_lbl" xml:lang="en-US"> Goodwill adjustment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoodwillAdjustments" xlink:to="goog_GoodwillAdjustments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_GoodwillAndIntangibleAssetsDisclosureLineItems" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl" xml:lang="en-US"> Goodwill and Intangible Assets Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl" xml:lang="en-US"> Goodwill and Intangible Assets Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoodwillAndIntangibleAssetsDisclosureLineItems" xlink:to="goog_GoodwillAndIntangibleAssetsDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_GoodwillAndIntangibleAssetsDisclosureTable" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl" xml:lang="en-US"> Goodwill and Intangible Assets Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl" xml:lang="en-US"> Goodwill and Intangible Assets Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoodwillAndIntangibleAssetsDisclosureTable" xlink:to="goog_GoodwillAndIntangibleAssetsDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl" xml:lang="en-US"> Goodwill and Other Intangible Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:to="us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillImpairmentLoss" xlink:label="us-gaap_GoodwillImpairmentLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillImpairmentLoss_lbl" xml:lang="en-US"> Goodwill impairment charges </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillImpairmentLoss" xlink:to="us-gaap_GoodwillImpairmentLoss_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_GoodwillLineItems" xlink:label="us-gaap_GoodwillLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_GoodwillLineItems_lbl" xml:lang="en-US"> Goodwill [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_GoodwillLineItems" xlink:to="us-gaap_GoodwillLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_GoogleNetworkWebSitesMember" xlink:label="goog_GoogleNetworkWebSitesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoogleNetworkWebSitesMember_lbl" xml:lang="en-US"> Google Network Web Sites [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoogleNetworkWebSitesMember_lbl" xml:lang="en-US"> Google Network web sites </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoogleNetworkWebSitesMember" xlink:to="goog_GoogleNetworkWebSitesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_GoogleWebSitesMember" xlink:label="goog_GoogleWebSitesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_GoogleWebSitesMember_lbl" xml:lang="en-US"> Google Web Sites [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_GoogleWebSitesMember_lbl" xml:lang="en-US"> Google web sites </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_GoogleWebSitesMember" xlink:to="goog_GoogleWebSitesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_HedgedItemMember" xlink:label="goog_HedgedItemMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_HedgedItemMember_lbl" xml:lang="en-US"> Hedged Item [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_HedgedItemMember_lbl" xml:lang="en-US"> Hedged item </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_HedgedItemMember" xlink:to="goog_HedgedItemMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_HedgingRelationshipDomain" xlink:label="us-gaap_HedgingRelationshipDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_HedgingRelationshipDomain_lbl" xml:lang="en-US"> Hedging Relationship [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_HedgingRelationshipDomain" xlink:to="us-gaap_HedgingRelationshipDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ImpairedIntangibleAssetsLineItems" xlink:label="us-gaap_ImpairedIntangibleAssetsLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ImpairedIntangibleAssetsLineItems_lbl" xml:lang="en-US"> Impaired Intangible Assets [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairedIntangibleAssetsLineItems" xlink:to="us-gaap_ImpairedIntangibleAssetsLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ImpairmentOfInvestments" xlink:label="us-gaap_ImpairmentOfInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US"> Impairment charge related primarily to investments in AOL and Clearwire </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US"> Impairment charge related to investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US"> Impairment of equity investments </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ImpairmentOfInvestments_lbl" xml:lang="en-US"> Impairment of equity investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ImpairmentOfInvestments" xlink:to="us-gaap_ImpairmentOfInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US"> Describes an entity's accounting policy for recognizing and measuring the impairment of marketable and non-marketable securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl" xml:lang="en-US"> Impairment of Marketable and Non-Marketable Securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock" xlink:to="goog_ImpairmentOfMarketableAndNonMarketableSecuritiesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl" xml:lang="en-US"> Income before income taxes, income from domestic operations amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:to="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl" xml:lang="en-US"> Income before income taxes, income from foreign operations amount </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:to="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_lbl" xml:lang="en-US"> Income before income taxes </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_lbl" xml:lang="en-US"> Income before income taxes </label>
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<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="us-gaap_IncomeStatementAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeStatementAbstract_lbl" xml:lang="en-US"> Income Statement [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeStatementAbstract" xlink:to="us-gaap_IncomeStatementAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeStatementAndOtherComprehensiveIncomeLocationDomain" xlink:label="us-gaap_IncomeStatementAndOtherComprehensiveIncomeLocationDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeStatementAndOtherComprehensiveIncomeLocationDomain_lbl" xml:lang="en-US"> Income Statement and Other Comprehensive Income Location [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeStatementAndOtherComprehensiveIncomeLocationDomain" xlink:to="us-gaap_IncomeStatementAndOtherComprehensiveIncomeLocationDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock_lbl" xml:lang="en-US"> Income Tax Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_IncomeTaxDisclosureTextBlock_lbl" xml:lang="en-US"> Income Taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxDisclosureTextBlock" xlink:to="us-gaap_IncomeTaxDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncomeTaxesLineItems" xlink:label="goog_IncomeTaxesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncomeTaxesLineItems_lbl" xml:lang="en-US"> Income Taxes [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncomeTaxesLineItems_lbl" xml:lang="en-US"> Income Taxes [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncomeTaxesLineItems" xlink:to="goog_IncomeTaxesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxesPaid" xlink:label="us-gaap_IncomeTaxesPaid"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxesPaid_lbl" xml:lang="en-US"> Cash paid for taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxesPaid" xlink:to="us-gaap_IncomeTaxesPaid_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxesReceivable" xlink:label="us-gaap_IncomeTaxesReceivable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxesReceivable_lbl" xml:lang="en-US"> Income taxes receivable, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxesReceivable" xlink:to="us-gaap_IncomeTaxesReceivable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncomeTaxesTable" xlink:label="goog_IncomeTaxesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncomeTaxesTable_lbl" xml:lang="en-US"> Income Taxes [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncomeTaxesTable_lbl" xml:lang="en-US"> Income Taxes [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncomeTaxesTable" xlink:to="goog_IncomeTaxesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="us-gaap_IncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Provision for income taxes </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_IncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Provision for income taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxExpenseBenefit" xlink:to="us-gaap_IncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="us-gaap_IncomeTaxPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xml:lang="en-US"> Income Tax, Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_IncomeTaxPolicyTextBlock_lbl" xml:lang="en-US"> Income Taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxPolicyTextBlock" xlink:to="us-gaap_IncomeTaxPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl" xml:lang="en-US"> Change in valuation allowance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance" xlink:to="us-gaap_IncomeTaxReconciliationChangeInDeferredTaxAssetsValuationAllowance_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:label="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_lbl" xml:lang="en-US"> Foreign rate differential </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:to="us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl" xml:lang="en-US"> Expected provision at federal statutory tax rate (35%) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:to="us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_lbl" xml:lang="en-US"> Income Tax Reconciliation, Nondeductible Expense, Share-based Compensation Cost </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_lbl" xml:lang="en-US"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost" xlink:to="us-gaap_IncomeTaxReconciliationNondeductibleExpenseShareBasedCompensationCost_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl" xml:lang="en-US"> Other permanent differences </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:to="us-gaap_IncomeTaxReconciliationOtherAdjustments_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes" xlink:label="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_lbl" xml:lang="en-US"> State taxes, net of federal benefit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes" xlink:to="us-gaap_IncomeTaxReconciliationStateAndLocalIncomeTaxes_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl" xml:lang="en-US"> Federal research credit </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl" xml:lang="en-US"> Federal research credit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationTaxCreditsResearch" xlink:to="us-gaap_IncomeTaxReconciliationTaxCreditsResearch_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncomeTaxReconciliationTaxExemptIncome" xlink:label="us-gaap_IncomeTaxReconciliationTaxExemptIncome"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncomeTaxReconciliationTaxExemptIncome_lbl" xml:lang="en-US"> Tax exempt interest </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncomeTaxReconciliationTaxExemptIncome_lbl" xml:lang="en-US"> Tax exempt interest </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncomeTaxReconciliationTaxExemptIncome" xlink:to="us-gaap_IncomeTaxReconciliationTaxExemptIncome_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xml:lang="en-US"> Increase (Decrease) in Accounts Payable </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_IncreaseDecreaseInAccountsPayable_lbl" xml:lang="en-US"> Accounts payable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccountsPayable" xlink:to="us-gaap_IncreaseDecreaseInAccountsPayable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xml:lang="en-US"> Increase (Decrease) in Accounts Receivable </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl" xml:lang="en-US"> Accounts receivable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:to="us-gaap_IncreaseDecreaseInAccountsReceivable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInAccruedLiabilities_lbl" xml:lang="en-US"> Accrued expenses and other liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:to="us-gaap_IncreaseDecreaseInAccruedLiabilities_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncreaseDecreaseInAccruedRevenueShare" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare_lbl" xml:lang="en-US"> The net change during the reporting period in the aggregate amount of obligations incurred but not paid under the revenue share arrangements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare_lbl" xml:lang="en-US"> Increase (Decrease) in Accrued revenue share </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_IncreaseDecreaseInAccruedRevenueShare_lbl" xml:lang="en-US"> Accrued revenue share </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncreaseDecreaseInAccruedRevenueShare" xlink:to="goog_IncreaseDecreaseInAccruedRevenueShare_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="us-gaap_IncreaseDecreaseInDeferredRevenue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInDeferredRevenue_lbl" xml:lang="en-US"> Increase (Decrease) in Deferred Revenue </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_IncreaseDecreaseInDeferredRevenue_lbl" xml:lang="en-US"> Deferred revenue </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:to="us-gaap_IncreaseDecreaseInDeferredRevenue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncreaseDecreaseInIncomeTaxesNet" xlink:label="goog_IncreaseDecreaseInIncomeTaxesNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncreaseDecreaseInIncomeTaxesNet_lbl" xml:lang="en-US"> The net change in other income tax related items during the reporting period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncreaseDecreaseInIncomeTaxesNet_lbl" xml:lang="en-US"> Income taxes, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncreaseDecreaseInIncomeTaxesNet" xlink:to="goog_IncreaseDecreaseInIncomeTaxesNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl" xml:lang="en-US"> Changes in assets and liabilities, net of effects of acquisitions and divestiture: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:to="us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl" xml:lang="en-US"> The net change during the reporting period in the aggregate amount of prepaid revenue share, expenses and other operating assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl" xml:lang="en-US"> Increase (Decrease) in Prepaid revenue share, expenses and other assets </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl" xml:lang="en-US"> Prepaid revenue share, expenses and other assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets" xlink:to="goog_IncreaseDecreaseInPrepaidRevenueShareExpensesAndOtherAssets_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncrementalCommonSharesAttributableToConversionOfCommonStock" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock_lbl" xml:lang="en-US"> Dilutive impact on our earnings per share for the period as a result of conversion of Class B to Class A common stock. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock_lbl" xml:lang="en-US"> Conversion of Class B to Class A common shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock" xlink:to="goog_IncrementalCommonSharesAttributableToConversionOfCommonStock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_IncrementalCommonSharesAttributableToRestrictedSharesAndRestrictedStockUnits" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedSharesAndRestrictedStockUnits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedSharesAndRestrictedStockUnits_lbl" xml:lang="en-US"> The dilutive effect of unvested restricted shares and restricted stock units using the treasury stock method. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_IncrementalCommonSharesAttributableToRestrictedSharesAndRestrictedStockUnits_lbl" xml:lang="en-US"> Restricted shares and RSUs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_IncrementalCommonSharesAttributableToRestrictedSharesAndRestrictedStockUnits" xlink:to="goog_IncrementalCommonSharesAttributableToRestrictedSharesAndRestrictedStockUnits_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl" xml:lang="en-US"> Employee stock options, including warrants issued under Transferable Stock Option program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:to="us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InformationTechnologyAssetsGross" xlink:label="goog_InformationTechnologyAssetsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InformationTechnologyAssetsGross_lbl" xml:lang="en-US"> Gross amount at the balance sheet date of information technology assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InformationTechnologyAssetsGross_lbl" xml:lang="en-US"> Information technology assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InformationTechnologyAssetsGross" xlink:to="goog_InformationTechnologyAssetsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xml:lang="en-US"> Intangible assets, net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl" xml:lang="en-US"> Intangible assets, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:to="us-gaap_IntangibleAssetsNetExcludingGoodwill_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InterestRateResetIntervalsMaximum" xlink:label="goog_InterestRateResetIntervalsMaximum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InterestRateResetIntervalsMaximum_lbl" xml:lang="en-US"> The upper range of the interest rate reset interval for the auction rate securities under the Dutch auction process. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InterestRateResetIntervalsMaximum_lbl" xml:lang="en-US"> Interest rate reset intervals for the auction rate securities, maximum (in days) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InterestRateResetIntervalsMaximum" xlink:to="goog_InterestRateResetIntervalsMaximum_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InterestRateResetIntervalsMinimum" xlink:label="goog_InterestRateResetIntervalsMinimum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InterestRateResetIntervalsMinimum_lbl" xml:lang="en-US"> The lower range of the interest rate reset interval for the auction rate securities under the Dutch auction process. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InterestRateResetIntervalsMinimum_lbl" xml:lang="en-US"> Interest rate reset intervals for the auction rate securities, minimum (in days) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InterestRateResetIntervalsMinimum" xlink:to="goog_InterestRateResetIntervalsMinimum_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InternalRevenueServiceIRSMember" xlink:label="us-gaap_InternalRevenueServiceIRSMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InternalRevenueServiceIRSMember_lbl" xml:lang="en-US"> Federal </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InternalRevenueServiceIRSMember" xlink:to="us-gaap_InternalRevenueServiceIRSMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InvestmentIncomeCategoriesDomain" xlink:label="us-gaap_InvestmentIncomeCategoriesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentIncomeCategoriesDomain_lbl" xml:lang="en-US"> Investment Income, Categories [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentIncomeCategoriesDomain" xlink:to="us-gaap_InvestmentIncomeCategoriesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InvestmentIncomeInterest" xlink:label="us-gaap_InvestmentIncomeInterest"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentIncomeInterest_lbl" xml:lang="en-US"> Interest income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentIncomeInterest" xlink:to="us-gaap_InvestmentIncomeInterest_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InvestmentsClassifiedByContractualMaturityDateLineItems" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl" xml:lang="en-US"> Investments Classified by Contractual Maturity Date [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl" xml:lang="en-US"> Investments Classified by Contractual Maturity Date [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsClassifiedByContractualMaturityDateLineItems" xlink:to="goog_InvestmentsClassifiedByContractualMaturityDateLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InvestmentsClassifiedByContractualMaturityDateTable" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl" xml:lang="en-US"> Investments Classified by Contractual Maturity Date [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl" xml:lang="en-US"> Investments Classified by Contractual Maturity Date [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsClassifiedByContractualMaturityDateTable" xlink:to="goog_InvestmentsClassifiedByContractualMaturityDateTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InvestmentsClassifiedByContractualMaturityDateTextBlock" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTextBlock_lbl" xml:lang="en-US"> Investments classified by contractual maturity date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsClassifiedByContractualMaturityDateTextBlock_lbl" xml:lang="en-US"> Investments classified by contractual maturity date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsClassifiedByContractualMaturityDateTextBlock" xlink:to="goog_InvestmentsClassifiedByContractualMaturityDateTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InvestmentsInReverseRepurchaseAgreements" xlink:label="goog_InvestmentsInReverseRepurchaseAgreements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsInReverseRepurchaseAgreements_lbl" xml:lang="en-US"> Cash inflow (outflow) associated with investments in reverse repurchase agreements. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsInReverseRepurchaseAgreements_lbl" xml:lang="en-US"> Investments in Reverse Repurchase Agreements </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_InvestmentsInReverseRepurchaseAgreements_lbl" xml:lang="en-US"> Investments in reverse repurchase agreements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsInReverseRepurchaseAgreements" xlink:to="goog_InvestmentsInReverseRepurchaseAgreements_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InvestmentsUnrealizedLossPositionLineItems" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems_lbl" xml:lang="en-US"> Investments, Unrealized Loss Position [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsUnrealizedLossPositionLineItems_lbl" xml:lang="en-US"> Investments, Unrealized Loss Position [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsUnrealizedLossPositionLineItems" xlink:to="goog_InvestmentsUnrealizedLossPositionLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_InvestmentsUnrealizedLossPositionTable" xlink:label="goog_InvestmentsUnrealizedLossPositionTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_InvestmentsUnrealizedLossPositionTable_lbl" xml:lang="en-US"> Investments, Unrealized Loss Position [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_InvestmentsUnrealizedLossPositionTable_lbl" xml:lang="en-US"> Investments, Unrealized Loss Position [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_InvestmentsUnrealizedLossPositionTable" xlink:to="goog_InvestmentsUnrealizedLossPositionTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="us-gaap_InvestmentTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentTypeAxis_lbl" xml:lang="en-US"> Investment Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentTypeAxis" xlink:to="us-gaap_InvestmentTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_InvestmentTypeDomain" xlink:label="us-gaap_InvestmentTypeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_InvestmentTypeDomain_lbl" xml:lang="en-US"> Investment Type [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_InvestmentTypeDomain" xlink:to="us-gaap_InvestmentTypeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LandAndBuildingMember" xlink:label="us-gaap_LandAndBuildingMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LandAndBuildingMember_lbl" xml:lang="en-US"> Land and Building </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LandAndBuildingMember" xlink:to="us-gaap_LandAndBuildingMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_LandAndBuildingsGross" xlink:label="goog_LandAndBuildingsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LandAndBuildingsGross_lbl" xml:lang="en-US"> Gross amount at the balance sheet date of land and buildings. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LandAndBuildingsGross_lbl" xml:lang="en-US"> Land and buildings </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LandAndBuildingsGross" xlink:to="goog_LandAndBuildingsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LandMember" xlink:label="us-gaap_LandMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LandMember_lbl" xml:lang="en-US"> Land </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LandMember" xlink:to="us-gaap_LandMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="us-gaap_LeaseAndRentalExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LeaseAndRentalExpense_lbl" xml:lang="en-US"> Rent expense under operating leases, including co-location arrangements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseAndRentalExpense" xlink:to="us-gaap_LeaseAndRentalExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LeaseholdImprovementsGross" xlink:label="us-gaap_LeaseholdImprovementsGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LeaseholdImprovementsGross_lbl" xml:lang="en-US"> Leasehold improvements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LeaseholdImprovementsGross" xlink:to="us-gaap_LeaseholdImprovementsGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LegalCostsPolicyTextBlock" xlink:label="us-gaap_LegalCostsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LegalCostsPolicyTextBlock_lbl" xml:lang="en-US"> Legal Costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LegalCostsPolicyTextBlock" xlink:to="us-gaap_LegalCostsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_LegalEntityAxis" xlink:label="dei_LegalEntityAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_LegalEntityAxis_lbl" xml:lang="en-US"> Legal Entity [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_LegalEntityAxis" xlink:to="dei_LegalEntityAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_LengthOfPostContractSupport" xlink:label="goog_LengthOfPostContractSupport"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LengthOfPostContractSupport_lbl" xml:lang="en-US"> Number of years that post-contract support is offered for Search Appliance products. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LengthOfPostContractSupport_lbl" xml:lang="en-US"> Post-contract support (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LengthOfPostContractSupport" xlink:to="goog_LengthOfPostContractSupport_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_LettersOfCredit" xlink:label="goog_LettersOfCredit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LettersOfCredit_lbl" xml:lang="en-US"> Unused letters of credit as of the balance sheet date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LettersOfCredit_lbl" xml:lang="en-US"> Unused letters of credit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LettersOfCredit" xlink:to="goog_LettersOfCredit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xml:lang="en-US"> Total liabilities and stockholders' equity </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_LiabilitiesAndStockholdersEquity_lbl" xml:lang="en-US"> Total liabilities and stockholders' equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAndStockholdersEquity" xlink:to="us-gaap_LiabilitiesAndStockholdersEquity_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl" xml:lang="en-US"> Liabilities and Stockholders' Equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:to="us-gaap_LiabilitiesAndStockholdersEquityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="us-gaap_LiabilitiesCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xml:lang="en-US"> Total current liabilities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_LiabilitiesCurrent_lbl" xml:lang="en-US"> Total current liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesCurrent" xlink:to="us-gaap_LiabilitiesCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="us-gaap_LiabilitiesCurrentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilitiesCurrentAbstract_lbl" xml:lang="en-US"> Current liabilities: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilitiesCurrentAbstract" xlink:to="us-gaap_LiabilitiesCurrentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LiabilityForUncertainTaxPositionsNoncurrent" xlink:label="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent_lbl" xml:lang="en-US"> Income taxes payable, non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent" xlink:to="us-gaap_LiabilityForUncertainTaxPositionsNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LineOfCreditFacilityExpirationDate" xlink:label="us-gaap_LineOfCreditFacilityExpirationDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LineOfCreditFacilityExpirationDate_lbl" xml:lang="en-US"> Revolving credit facility expiration date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityExpirationDate" xlink:to="us-gaap_LineOfCreditFacilityExpirationDate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl" xml:lang="en-US"> Revolving credit facility established in conjunction with debt financing program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:to="us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_LongLivedAssetsByGeographyTextBlock" xlink:label="goog_LongLivedAssetsByGeographyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongLivedAssetsByGeographyTextBlock_lbl" xml:lang="en-US"> Disclosure of long-lived assets by geographic locations. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongLivedAssetsByGeographyTextBlock_lbl" xml:lang="en-US"> Long Lived Assets by Geography </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongLivedAssetsByGeographyTextBlock" xlink:to="goog_LongLivedAssetsByGeographyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_LongLivedAssetsPolicyTextBlock" xlink:label="goog_LongLivedAssetsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_LongLivedAssetsPolicyTextBlock_lbl" xml:lang="en-US"> Describes an entity's accounting policy for long-lived assets including goodwill and other acquired intangible assets. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_LongLivedAssetsPolicyTextBlock_lbl" xml:lang="en-US"> Long-Lived Assets Including Goodwill and Other Acquired Intangible Assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_LongLivedAssetsPolicyTextBlock" xlink:to="goog_LongLivedAssetsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MajorPropertyClassAxis" xlink:label="us-gaap_MajorPropertyClassAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorPropertyClassAxis_lbl" xml:lang="en-US"> Major Property Class [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MajorPropertyClassAxis" xlink:to="us-gaap_MajorPropertyClassAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MajorPropertyClassDomain" xlink:label="us-gaap_MajorPropertyClassDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorPropertyClassDomain_lbl" xml:lang="en-US"> Major Property Class [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MajorPropertyClassDomain" xlink:to="us-gaap_MajorPropertyClassDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_lbl" xml:lang="en-US"> Major Types of Debt and Equity Securities [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:to="us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_MajorTypesOfMarketableAndNonMarketableSecuritiesDomain" xlink:label="goog_MajorTypesOfMarketableAndNonMarketableSecuritiesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MajorTypesOfMarketableAndNonMarketableSecuritiesDomain_lbl" xml:lang="en-US"> Major Types of Marketable and Non Marketable Securities [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MajorTypesOfMarketableAndNonMarketableSecuritiesDomain_lbl" xml:lang="en-US"> Major Types of Marketable and Non Marketable Securities [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MajorTypesOfMarketableAndNonMarketableSecuritiesDomain" xlink:to="goog_MajorTypesOfMarketableAndNonMarketableSecuritiesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLoss" xlink:label="us-gaap_MarketableSecuritiesRealizedGainLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MarketableSecuritiesRealizedGainLoss_lbl" xml:lang="en-US"> Realized gains on marketable securities, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MarketableSecuritiesRealizedGainLoss" xlink:to="us-gaap_MarketableSecuritiesRealizedGainLoss_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MarketingAndAdvertisingExpense" xlink:label="us-gaap_MarketingAndAdvertisingExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MarketingAndAdvertisingExpense_lbl" xml:lang="en-US"> Marketing and Advertising Expense </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_MarketingAndAdvertisingExpense_lbl" xml:lang="en-US"> Advertising and promotional expenses </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MarketingAndAdvertisingExpense" xlink:to="us-gaap_MarketingAndAdvertisingExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Maximum401KPlanContributionRatesAsPercentageOfEmployeesEarnings" xlink:label="goog_Maximum401KPlanContributionRatesAsPercentageOfEmployeesEarnings"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Maximum401KPlanContributionRatesAsPercentageOfEmployeesEarnings_lbl" xml:lang="en-US"> Maximum 401(k) plan contribution rates as a percentage of employees earnings. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Maximum401KPlanContributionRatesAsPercentageOfEmployeesEarnings_lbl" xml:lang="en-US"> 401(k) Savings Plan maximum participating employees contribution rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Maximum401KPlanContributionRatesAsPercentageOfEmployeesEarnings" xlink:to="goog_Maximum401KPlanContributionRatesAsPercentageOfEmployeesEarnings_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_MaximumUSDLimitCommercialPaperProgram" xlink:label="goog_MaximumUSDLimitCommercialPaperProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MaximumUSDLimitCommercialPaperProgram_lbl" xml:lang="en-US"> Maximum US dollar capacity of the commercial paper program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MaximumUSDLimitCommercialPaperProgram_lbl" xml:lang="en-US"> Debt financing program through the issuance of commercial paper </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MaximumUSDLimitCommercialPaperProgram" xlink:to="goog_MaximumUSDLimitCommercialPaperProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ModificationChargeForOptionsExchangedUnderOptionExchangeProgram" xlink:label="goog_ModificationChargeForOptionsExchangedUnderOptionExchangeProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ModificationChargeForOptionsExchangedUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Modification charge recognized during the reporting period for the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ModificationChargeForOptionsExchangedUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Modification charge for options exchanged under the option exchange program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ModificationChargeForOptionsExchangedUnderOptionExchangeProgram" xlink:to="goog_ModificationChargeForOptionsExchangedUnderOptionExchangeProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_MoneyMarketAndOtherFundsMember" xlink:label="goog_MoneyMarketAndOtherFundsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_MoneyMarketAndOtherFundsMember_lbl" xml:lang="en-US"> Money Market and Other Funds [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_MoneyMarketAndOtherFundsMember_lbl" xml:lang="en-US"> Money market and other funds </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_MoneyMarketAndOtherFundsMember" xlink:to="goog_MoneyMarketAndOtherFundsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="us-gaap_MoneyMarketFundsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MoneyMarketFundsMember_lbl" xml:lang="en-US"> Money market mutual funds </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MoneyMarketFundsMember" xlink:to="us-gaap_MoneyMarketFundsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoreThanFiveYearsFromBalanceSheetDateAndThereafterMember" xlink:label="us-gaap_MoreThanFiveYearsFromBalanceSheetDateAndThereafterMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MoreThanFiveYearsFromBalanceSheetDateAndThereafterMember_lbl" xml:lang="en-US"> Thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MoreThanFiveYearsFromBalanceSheetDateAndThereafterMember" xlink:to="us-gaap_MoreThanFiveYearsFromBalanceSheetDateAndThereafterMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoreThanFourAndWithinFiveYearsFromBalanceSheetDateMember" xlink:label="us-gaap_MoreThanFourAndWithinFiveYearsFromBalanceSheetDateMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MoreThanFourAndWithinFiveYearsFromBalanceSheetDateMember_lbl" xml:lang="en-US"> 2015 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MoreThanFourAndWithinFiveYearsFromBalanceSheetDateMember" xlink:to="us-gaap_MoreThanFourAndWithinFiveYearsFromBalanceSheetDateMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoreThanOneAndWithinTwoYearsFromBalanceSheetDateMember" xlink:label="us-gaap_MoreThanOneAndWithinTwoYearsFromBalanceSheetDateMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MoreThanOneAndWithinTwoYearsFromBalanceSheetDateMember_lbl" xml:lang="en-US"> 2012 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MoreThanOneAndWithinTwoYearsFromBalanceSheetDateMember" xlink:to="us-gaap_MoreThanOneAndWithinTwoYearsFromBalanceSheetDateMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoreThanThreeAndWithinFourYearsFromBalanceSheetDateMember" xlink:label="us-gaap_MoreThanThreeAndWithinFourYearsFromBalanceSheetDateMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MoreThanThreeAndWithinFourYearsFromBalanceSheetDateMember_lbl" xml:lang="en-US"> 2014 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MoreThanThreeAndWithinFourYearsFromBalanceSheetDateMember" xlink:to="us-gaap_MoreThanThreeAndWithinFourYearsFromBalanceSheetDateMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MoreThanTwoAndWithinThreeYearsFromBalanceSheetDateMember" xlink:label="us-gaap_MoreThanTwoAndWithinThreeYearsFromBalanceSheetDateMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MoreThanTwoAndWithinThreeYearsFromBalanceSheetDateMember_lbl" xml:lang="en-US"> 2013 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MoreThanTwoAndWithinThreeYearsFromBalanceSheetDateMember" xlink:to="us-gaap_MoreThanTwoAndWithinThreeYearsFromBalanceSheetDateMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="us-gaap_MunicipalNotesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_MunicipalNotesMember_lbl" xml:lang="en-US"> Municipal securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_MunicipalNotesMember" xlink:to="us-gaap_MunicipalNotesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NatureOfOperations" xlink:label="us-gaap_NatureOfOperations"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NatureOfOperations_lbl" xml:lang="en-US"> Nature of Operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NatureOfOperations" xlink:to="us-gaap_NatureOfOperations_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xml:lang="en-US"> Net cash provided by financing activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl" xml:lang="en-US"> Net cash provided by financing activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:to="us-gaap_NetCashProvidedByUsedInFinancingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl" xml:lang="en-US"> Financing activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:to="us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xml:lang="en-US"> Net cash used in investing activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl" xml:lang="en-US"> Net cash used in investing activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:to="us-gaap_NetCashProvidedByUsedInInvestingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl" xml:lang="en-US"> Investing activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:to="us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xml:lang="en-US"> Net cash provided by operating activities </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl" xml:lang="en-US"> Net cash provided by operating activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:to="us-gaap_NetCashProvidedByUsedInOperatingActivities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl" xml:lang="en-US"> Operating activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:to="us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="us-gaap_NetIncomeLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US"> Allocation of undistributed earnings </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US"> Allocation of undistributed earnings for basic computation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US"> Net income </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NetIncomeLoss_lbl" xml:lang="en-US"> Net income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLoss" xlink:to="us-gaap_NetIncomeLoss_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl" xml:lang="en-US"> Net Income (Loss) Available to Common Stockholders, Basic [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl" xml:lang="en-US"> Numerator </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract" xlink:to="us-gaap_NetIncomeLossAvailableToCommonStockholdersBasicAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted_lbl" xml:lang="en-US"> Net Income (Loss) Available to Common Stockholders, Diluted </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted_lbl" xml:lang="en-US"> Allocation of undistributed earnings </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted" xlink:to="us-gaap_NetIncomeLossAvailableToCommonStockholdersDiluted_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract_lbl" xml:lang="en-US"> Net Income (Loss) Available to Common Stockholders, Diluted [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract_lbl" xml:lang="en-US"> Numerator </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract" xlink:to="us-gaap_NetIncomeLossAvailableToCommonStockholdersDilutedAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl" xml:lang="en-US"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl" xml:lang="en-US"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis" xlink:to="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl" xml:lang="en-US"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl" xml:lang="en-US"> Net Operating Loss and Capital Loss Carryforwards by Tax Authority [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain" xlink:to="goog_NetOperatingLossAndCapitalLossCarryforwardsByTaxAuthorityDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl" xml:lang="en-US"> The net cash inflow (outflow) associated with the tax withholding payments on behalf of employees upon the net settlement of their vested restricted stock units, and the cash proceeds received from the exercise of stock options. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl" xml:lang="en-US"> Net proceeds (payments) from stock-based award activities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl" xml:lang="en-US"> Net proceeds (payments) from stock-based award activities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities" xlink:to="goog_NetProceedsPaymentsRelatedToStockBasedAwardActivities_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NewYorkCityPropertyMember" xlink:label="goog_NewYorkCityPropertyMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NewYorkCityPropertyMember_lbl" xml:lang="en-US"> New York City Property [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NewYorkCityPropertyMember_lbl" xml:lang="en-US"> New York City Property </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NewYorkCityPropertyMember" xlink:to="goog_NewYorkCityPropertyMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="us-gaap_NondesignatedMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NondesignatedMember_lbl" xml:lang="en-US"> Derivatives Not Designated as Hedging Instruments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NondesignatedMember" xlink:to="us-gaap_NondesignatedMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NonMarketableEquityInvestmentsPolicyTextBlock" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl" xml:lang="en-US"> Describes an entity's accounting policies for investment in non-marketable equity securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl" xml:lang="en-US"> Non Marketable Equity Investments, Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl" xml:lang="en-US"> Non-Marketable Equity Securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NonMarketableEquityInvestmentsPolicyTextBlock" xlink:to="goog_NonMarketableEquityInvestmentsPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="us-gaap_NonoperatingIncomeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xml:lang="en-US"> Nonoperating Income (Expense) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xml:lang="en-US"> Interest and other income, net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NonoperatingIncomeExpense_lbl" xml:lang="en-US"> Interest and other income, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NonoperatingIncomeExpense" xlink:to="us-gaap_NonoperatingIncomeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NonoperatingIncomeExpenseMember" xlink:label="goog_NonoperatingIncomeExpenseMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NonoperatingIncomeExpenseMember_lbl" xml:lang="en-US"> Nonoperating Income Expense [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NonoperatingIncomeExpenseMember_lbl" xml:lang="en-US"> Interest and other income, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NonoperatingIncomeExpenseMember" xlink:to="goog_NonoperatingIncomeExpenseMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NotesToFinancialStatementsAbstract" xlink:label="goog_NotesToFinancialStatementsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NotesToFinancialStatementsAbstract_lbl" xml:lang="en-US"> Notes to Financial Statements [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NotesToFinancialStatementsAbstract_lbl" xml:lang="en-US"> Notes to Financial Statements [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NotesToFinancialStatementsAbstract" xlink:to="goog_NotesToFinancialStatementsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NotionalAmountOfForeignCurrencyDerivativePurchaseContracts" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativePurchaseContracts"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativePurchaseContracts_lbl" xml:lang="en-US"> Notional Amount of Foreign Currency Derivative Purchase Contracts </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativePurchaseContracts_lbl" xml:lang="en-US"> Notional principal of foreign exchange contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NotionalAmountOfForeignCurrencyDerivativePurchaseContracts" xlink:to="us-gaap_NotionalAmountOfForeignCurrencyDerivativePurchaseContracts_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts_lbl" xml:lang="en-US"> Notional Amount of Foreign Currency Derivative Sale Contracts </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts_lbl" xml:lang="en-US"> Notional principal of foreign exchange contracts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts" xlink:to="us-gaap_NotionalAmountOfForeignCurrencyDerivativeSaleContracts_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NumberOfClassesOfCommonStock" xlink:label="goog_NumberOfClassesOfCommonStock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfClassesOfCommonStock_lbl" xml:lang="en-US"> Number of classes of common stock authorized by the Board of Directors. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfClassesOfCommonStock_lbl" xml:lang="en-US"> Number of authorized classes of common stock </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfClassesOfCommonStock" xlink:to="goog_NumberOfClassesOfCommonStock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NumberOfOptionsExchangedUnderOptionExchangeProgram" xlink:label="goog_NumberOfOptionsExchangedUnderOptionExchangeProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfOptionsExchangedUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Number of options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfOptionsExchangedUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Number of options exchanged under the option exchange program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfOptionsExchangedUnderOptionExchangeProgram" xlink:to="goog_NumberOfOptionsExchangedUnderOptionExchangeProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NumberOfOtherAcquisitionsCompletedDuringPeriod" xlink:label="goog_NumberOfOtherAcquisitionsCompletedDuringPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfOtherAcquisitionsCompletedDuringPeriod_lbl" xml:lang="en-US"> Actual number of other acquisitions completed during the period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfOtherAcquisitionsCompletedDuringPeriod_lbl" xml:lang="en-US"> Actual number of acquisitions completed </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfOtherAcquisitionsCompletedDuringPeriod" xlink:to="goog_NumberOfOtherAcquisitionsCompletedDuringPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram_lbl" xml:lang="en-US"> Number of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram_lbl" xml:lang="en-US"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram" xlink:to="goog_NumberOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_On2TechnologiesInc.Member" xlink:label="goog_On2TechnologiesInc.Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_On2TechnologiesInc.Member_lbl" xml:lang="en-US"> On2 Technologies, Inc. [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_On2TechnologiesInc.Member_lbl" xml:lang="en-US"> On2 Technologies, Inc. </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_On2TechnologiesInc.Member" xlink:to="goog_On2TechnologiesInc.Member_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OneYearFromBalanceSheetDateMember" xlink:label="us-gaap_OneYearFromBalanceSheetDateMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OneYearFromBalanceSheetDateMember_lbl" xml:lang="en-US"> 2011 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OneYearFromBalanceSheetDateMember" xlink:to="us-gaap_OneYearFromBalanceSheetDateMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_OpenPurchaseOrders" xlink:label="goog_OpenPurchaseOrders"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OpenPurchaseOrders_lbl" xml:lang="en-US"> The amount of outstanding open purchase orders as of the balance sheet date. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OpenPurchaseOrders_lbl" xml:lang="en-US"> Open purchase orders </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OpenPurchaseOrders" xlink:to="goog_OpenPurchaseOrders_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="us-gaap_OperatingIncomeLoss"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xml:lang="en-US"> Income from operations </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_OperatingIncomeLoss_lbl" xml:lang="en-US"> Income from operations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingIncomeLoss" xlink:to="us-gaap_OperatingIncomeLoss_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="us-gaap_OperatingLeasesFutureMinimumPaymentsDue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OperatingLeasesFutureMinimumPaymentsDue_lbl" xml:lang="en-US"> Operating Leases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:to="us-gaap_OperatingLeasesFutureMinimumPaymentsDue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome" xlink:label="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome_lbl" xml:lang="en-US"> The total contractually required future rental payments relating to non-cancelable operating leases, net of sublease rental income. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome_lbl" xml:lang="en-US"> Net Operating Leases </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome_lbl" xml:lang="en-US"> Net Operating Leases </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome" xlink:to="goog_OperatingLeasesFutureMinimumPaymentsNetOfSubleaseRentalIncome_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="us-gaap_OperatingLossCarryforwards"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OperatingLossCarryforwards_lbl" xml:lang="en-US"> Net operating loss carryforwards </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLossCarryforwards" xlink:to="us-gaap_OperatingLossCarryforwards_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OperatingLossCarryforwardsExpirationDates" xlink:label="us-gaap_OperatingLossCarryforwardsExpirationDates"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OperatingLossCarryforwardsExpirationDates_lbl" xml:lang="en-US"> Net operating loss carryforwards expiration date </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OperatingLossCarryforwardsExpirationDates" xlink:to="us-gaap_OperatingLossCarryforwardsExpirationDates_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_OptionsExchangedUnderOptionExchangeProgramExercisePricePerShare" xlink:label="goog_OptionsExchangedUnderOptionExchangeProgramExercisePricePerShare"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OptionsExchangedUnderOptionExchangeProgramExercisePricePerShare_lbl" xml:lang="en-US"> Exercise price per share of the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OptionsExchangedUnderOptionExchangeProgramExercisePricePerShare_lbl" xml:lang="en-US"> Exercise price per share for the options exchanged under the option exchange program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OptionsExchangedUnderOptionExchangeProgramExercisePricePerShare" xlink:to="goog_OptionsExchangedUnderOptionExchangeProgramExercisePricePerShare_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_OtherAcquisitionsMember" xlink:label="goog_OtherAcquisitionsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OtherAcquisitionsMember_lbl" xml:lang="en-US"> Other Acquisitions [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OtherAcquisitionsMember_lbl" xml:lang="en-US"> Other Acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OtherAcquisitionsMember" xlink:to="goog_OtherAcquisitionsMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:label="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax_lbl" xml:lang="en-US"> Change in unrealized gains (losses) on available-for-sale investments, taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax" xlink:to="us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease_lbl" xml:lang="en-US"> Change in foreign currency translation adjustment </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease_lbl" xml:lang="en-US"> Foreign currency translation adjustment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease" xlink:to="us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPeriodIncreaseDecrease_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US"> Change in unrealized gains on cash flow hedges, net of tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US"> Change in unrealized gains on cash flow hedges, net of taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodTax" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodTax_lbl" xml:lang="en-US"> Change in unrealized gains on cash flow hedges, taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodTax" xlink:to="us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US"> Change in unrealized gains (losses) on available-for-sale investments, net of tax </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl" xml:lang="en-US"> Change in unrealized gains (losses) on available-for-sale investments, net of taxes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax" xlink:to="us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherIncomeAndOtherExpenseDisclosureTextBlock" xlink:label="us-gaap_OtherIncomeAndOtherExpenseDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherIncomeAndOtherExpenseDisclosureTextBlock_lbl" xml:lang="en-US"> Other Income and Other Expense Disclosure </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherIncomeAndOtherExpenseDisclosureTextBlock" xlink:to="us-gaap_OtherIncomeAndOtherExpenseDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="us-gaap_OtherLiabilitiesNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherLiabilitiesNoncurrent_lbl" xml:lang="en-US"> Other long-term liabilities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherLiabilitiesNoncurrent" xlink:to="us-gaap_OtherLiabilitiesNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherLongTermInvestments" xlink:label="us-gaap_OtherLongTermInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xml:lang="en-US"> Other Long-term Investments </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_OtherLongTermInvestments_lbl" xml:lang="en-US"> Non-marketable equity securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherLongTermInvestments" xlink:to="us-gaap_OtherLongTermInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherNonoperatingIncomeExpense" xlink:label="us-gaap_OtherNonoperatingIncomeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xml:lang="en-US"> Other Nonoperating Income (Expense) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_OtherNonoperatingIncomeExpense_lbl" xml:lang="en-US"> Other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherNonoperatingIncomeExpense" xlink:to="us-gaap_OtherNonoperatingIncomeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_OtherSalesRevenueNet" xlink:label="us-gaap_OtherSalesRevenueNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_OtherSalesRevenueNet_lbl" xml:lang="en-US"> Other revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_OtherSalesRevenueNet" xlink:to="us-gaap_OtherSalesRevenueNet_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_OutstandingBalanceUnderCommercialPaperProgram" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl" xml:lang="en-US"> Outstanding balance under the commercial paper program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl" xml:lang="en-US"> Amounts of commercial paper outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OutstandingBalanceUnderCommercialPaperProgram" xlink:to="goog_OutstandingBalanceUnderCommercialPaperProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_OutstandingBalanceUnderRevolvingCreditFacility" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl" xml:lang="en-US"> Outstanding balance under the revolving credit facility. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl" xml:lang="en-US"> Amount outstanding under the credit facility program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_OutstandingBalanceUnderRevolvingCreditFacility" xlink:to="goog_OutstandingBalanceUnderRevolvingCreditFacility_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PatentsAndDevelopedTechnologyMember" xlink:label="goog_PatentsAndDevelopedTechnologyMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PatentsAndDevelopedTechnologyMember_lbl" xml:lang="en-US"> Patents and developed technology </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PatentsAndDevelopedTechnologyMember_lbl" xml:lang="en-US"> Patents and developed technology </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PatentsAndDevelopedTechnologyMember" xlink:to="goog_PatentsAndDevelopedTechnologyMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xml:lang="en-US"> Repurchase of common stock in connection with acquisitions </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl" xml:lang="en-US"> Repurchase of common stock in connection with acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:to="us-gaap_PaymentsForRepurchaseOfCommonStock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquireMarketableSecurities" xlink:label="us-gaap_PaymentsToAcquireMarketableSecurities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsToAcquireMarketableSecurities_lbl" xml:lang="en-US"> Purchases of marketable securities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsToAcquireMarketableSecurities_lbl" xml:lang="en-US"> Purchases of marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireMarketableSecurities" xlink:to="us-gaap_PaymentsToAcquireMarketableSecurities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquireOtherInvestments" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xml:lang="en-US"> Investments in non-marketable equity securities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsToAcquireOtherInvestments_lbl" xml:lang="en-US"> Investments in non-marketable equity securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquireOtherInvestments" xlink:to="us-gaap_PaymentsToAcquireOtherInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xml:lang="en-US"> Purchases of property and equipment </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl" xml:lang="en-US"> Purchases of property and equipment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:to="us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PercentageOfTotalRevenuesInUS" xlink:label="goog_PercentageOfTotalRevenuesInUS"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PercentageOfTotalRevenuesInUS_lbl" xml:lang="en-US"> Percentage of revenues generated from customers in the United States. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PercentageOfTotalRevenuesInUS_lbl" xml:lang="en-US"> Percentage of revenues generated from customers in the United States </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PercentageOfTotalRevenuesInUS" xlink:to="goog_PercentageOfTotalRevenuesInUS_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl" xml:lang="en-US"> Sum of the amounts paid in advance for revenue share and other arrangements that will be expensed and charged against earnings within one year or the normal operating cycle, if longer. Other assets include aggregate carrying amount of current assets not separately disclosed in the balance sheet due to materiality considerations. Current assets are expected to be realized or consumed within one year or the normal operating cycle, if longer. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl" xml:lang="en-US"> Prepaid revenue share, expenses and other assets </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrent_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl" xml:lang="en-US"> Prepaid Revenue Share, Expenses And Other Assets, Current and Noncurrent [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl" xml:lang="en-US"> Prepaid revenue share, expenses and other assets, current and non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentAndNoncurrentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentMember" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentMember_lbl" xml:lang="en-US"> Prepaid Revenue Share, Expenses And Other Assets, Current [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentMember_lbl" xml:lang="en-US"> Prepaid revenue share, expenses and other assets, current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentMember" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsCurrentMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl" xml:lang="en-US"> Sum of the amounts paid in advance for revenue share and other arrangements that will be expensed and charged against earnings after one year or the normal operating cycle, if longer. Other assets include aggregate carrying amount of non-current assets not separately disclosed in the balance sheet due to materiality considerations. Non-current assets are expected to be realized or consumed after one year or the normal operating cycle, if longer. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl" xml:lang="en-US"> Prepaid revenue share, expenses and other assets, non-current </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent" xlink:to="goog_PrepaidRevenueShareExpensesAndOtherAssetsNoncurrent_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_lbl" xml:lang="en-US"> Maturities and sales of marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities" xlink:to="us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments" xlink:label="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_lbl" xml:lang="en-US"> Proceeds from sale of investment in AOL </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments" xlink:to="us-gaap_ProceedsFromSaleMaturityAndCollectionsOfInvestments_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromShortTermDebt" xlink:label="us-gaap_ProceedsFromShortTermDebt"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromShortTermDebt_lbl" xml:lang="en-US"> Proceeds from issuance of short-term debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromShortTermDebt" xlink:to="us-gaap_ProceedsFromShortTermDebt_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:label="us-gaap_ProceedsFromStockOptionsExercised"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProceedsFromStockOptionsExercised_lbl" xml:lang="en-US"> Cash received from the exercise of stock options </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProceedsFromStockOptionsExercised" xlink:to="us-gaap_ProceedsFromStockOptionsExercised_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProductOrServiceAxis" xlink:label="us-gaap_ProductOrServiceAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProductOrServiceAxis_lbl" xml:lang="en-US"> Products and Services [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProductOrServiceAxis" xlink:to="us-gaap_ProductOrServiceAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ProductOrServiceNameDomain" xlink:label="us-gaap_ProductOrServiceNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ProductOrServiceNameDomain_lbl" xml:lang="en-US"> Product and Service, Name [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ProductOrServiceNameDomain" xlink:to="us-gaap_ProductOrServiceNameDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_PromissoryNotesMember" xlink:label="goog_PromissoryNotesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_PromissoryNotesMember_lbl" xml:lang="en-US"> Promissory Notes [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_PromissoryNotesMember_lbl" xml:lang="en-US"> Promissory Notes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_PromissoryNotesMember" xlink:to="goog_PromissoryNotesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl" xml:lang="en-US"> Property, Plant and Equipment by Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:to="us-gaap_PropertyPlantAndEquipmentByTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl" xml:lang="en-US"> Property, Plant and Equipment Disclosure [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl" xml:lang="en-US"> Property and Equipment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="us-gaap_PropertyPlantAndEquipmentGross"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xml:lang="en-US"> Property, Plant and Equipment, Gross </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentGross_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentGross" xlink:to="us-gaap_PropertyPlantAndEquipmentGross_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentLineItems_lbl" xml:lang="en-US"> Property, Plant and Equipment [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentLineItems" xlink:to="us-gaap_PropertyPlantAndEquipmentLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="us-gaap_PropertyPlantAndEquipmentNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xml:lang="en-US"> Property and equipment, net </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentNet_lbl" xml:lang="en-US"> Property and equipment, net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentNet" xlink:to="us-gaap_PropertyPlantAndEquipmentNet_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xml:lang="en-US"> Property, Plant and Equipment, Policy [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl" xml:lang="en-US"> Property and Equipment </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl" xml:lang="en-US"> Property and Equipment, Net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:to="us-gaap_PropertyPlantAndEquipmentTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl" xml:lang="en-US"> Property, Plant and Equipment, Type [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:to="us-gaap_PropertyPlantAndEquipmentTypeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLifeMaximum" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLifeMaximum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLifeMaximum_lbl" xml:lang="en-US"> Property and equipment, maximum estimated useful lives (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentUsefulLifeMaximum" xlink:to="us-gaap_PropertyPlantAndEquipmentUsefulLifeMaximum_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLifeMinimum" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLifeMinimum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_PropertyPlantAndEquipmentUsefulLifeMinimum_lbl" xml:lang="en-US"> Property and equipment, minimum estimated useful lives (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_PropertyPlantAndEquipmentUsefulLifeMinimum" xlink:to="us-gaap_PropertyPlantAndEquipmentUsefulLifeMinimum_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range1Member" xlink:label="goog_Range1Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range1Member_lbl" xml:lang="en-US"> Range 1 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range1Member_lbl" xml:lang="en-US"> Range 1 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range1Member" xlink:to="goog_Range1Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range2Member" xlink:label="goog_Range2Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range2Member_lbl" xml:lang="en-US"> Range 2 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range2Member_lbl" xml:lang="en-US"> Range 2 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range2Member" xlink:to="goog_Range2Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range3Member" xlink:label="goog_Range3Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range3Member_lbl" xml:lang="en-US"> Range 3 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range3Member_lbl" xml:lang="en-US"> Range 3 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range3Member" xlink:to="goog_Range3Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range4Member" xlink:label="goog_Range4Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range4Member_lbl" xml:lang="en-US"> Range 4 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range4Member_lbl" xml:lang="en-US"> Range 4 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range4Member" xlink:to="goog_Range4Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range5Member" xlink:label="goog_Range5Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range5Member_lbl" xml:lang="en-US"> Range 5 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range5Member_lbl" xml:lang="en-US"> Range 5 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range5Member" xlink:to="goog_Range5Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range6Member" xlink:label="goog_Range6Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range6Member_lbl" xml:lang="en-US"> Range 6 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range6Member_lbl" xml:lang="en-US"> Range 6 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range6Member" xlink:to="goog_Range6Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range7Member" xlink:label="goog_Range7Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range7Member_lbl" xml:lang="en-US"> Range 7 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range7Member_lbl" xml:lang="en-US"> Range 7 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range7Member" xlink:to="goog_Range7Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_Range8Member" xlink:label="goog_Range8Member"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_Range8Member_lbl" xml:lang="en-US"> Range 8 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_Range8Member_lbl" xml:lang="en-US"> Range 8 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_Range8Member" xlink:to="goog_Range8Member_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReallocationOfUndistributedEarnings" xlink:label="goog_ReallocationOfUndistributedEarnings"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReallocationOfUndistributedEarnings_lbl" xml:lang="en-US"> Reallocation of undistributed earnings to Class B shares. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReallocationOfUndistributedEarnings_lbl" xml:lang="en-US"> Reallocation of undistributed earnings to Class B shares </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_ReallocationOfUndistributedEarnings_lbl" xml:lang="en-US"> Reallocation of undistributed earnings to Class B shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReallocationOfUndistributedEarnings" xlink:to="goog_ReallocationOfUndistributedEarnings_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReallocationOfUndistributedEarningsAsAResultOfConversionOfShares" xlink:label="goog_ReallocationOfUndistributedEarningsAsAResultOfConversionOfShares"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReallocationOfUndistributedEarningsAsAResultOfConversionOfShares_lbl" xml:lang="en-US"> Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReallocationOfUndistributedEarningsAsAResultOfConversionOfShares_lbl" xml:lang="en-US"> Reallocation of undistributed earnings as a result of conversion of Class B to Class A shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReallocationOfUndistributedEarningsAsAResultOfConversionOfShares" xlink:to="goog_ReallocationOfUndistributedEarningsAsAResultOfConversionOfShares_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ReceivablesPolicyTextBlock" xlink:label="us-gaap_ReceivablesPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ReceivablesPolicyTextBlock_lbl" xml:lang="en-US"> Accounts Receivable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ReceivablesPolicyTextBlock" xlink:to="us-gaap_ReceivablesPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReceivableUnderReverseRepurchaseAgreements" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements_lbl" xml:lang="en-US"> Cash collateral received in connection with securities lending agreements, which is invested in reverse repurchase agreements maturing longer than three months. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReceivableUnderReverseRepurchaseAgreements_lbl" xml:lang="en-US"> Receivable under reverse repurchase agreements </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReceivableUnderReverseRepurchaseAgreements" xlink:to="goog_ReceivableUnderReverseRepurchaseAgreements_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReconciliationOfRestrictedStockActivityLineItems" xlink:label="goog_ReconciliationOfRestrictedStockActivityLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfRestrictedStockActivityLineItems_lbl" xml:lang="en-US"> Reconciliation of Restricted Stock Activity [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfRestrictedStockActivityLineItems_lbl" xml:lang="en-US"> Reconciliation of Restricted Stock Activity [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfRestrictedStockActivityLineItems" xlink:to="goog_ReconciliationOfRestrictedStockActivityLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReconciliationOfRestrictedStockActivityTable" xlink:label="goog_ReconciliationOfRestrictedStockActivityTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfRestrictedStockActivityTable_lbl" xml:lang="en-US"> Reconciliation of Restricted Stock Activity [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfRestrictedStockActivityTable_lbl" xml:lang="en-US"> Reconciliation of Restricted Stock Activity [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfRestrictedStockActivityTable" xlink:to="goog_ReconciliationOfRestrictedStockActivityTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReconciliationOfStatutoryFederalTaxRateLineItems" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl" xml:lang="en-US"> Reconciliation of Statutory Federal Tax Rate [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl" xml:lang="en-US"> Reconciliation of Statutory Federal Tax Rate [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfStatutoryFederalTaxRateLineItems" xlink:to="goog_ReconciliationOfStatutoryFederalTaxRateLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReconciliationOfStatutoryFederalTaxRateTable" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl" xml:lang="en-US"> Reconciliation of Statutory Federal Tax Rate [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl" xml:lang="en-US"> Reconciliation of Statutory Federal Tax Rate [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfStatutoryFederalTaxRateTable" xlink:to="goog_ReconciliationOfStatutoryFederalTaxRateTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ReconciliationOfUnitedStatesStatutoryFederalTaxRateTextBlock" xlink:label="goog_ReconciliationOfUnitedStatesStatutoryFederalTaxRateTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ReconciliationOfUnitedStatesStatutoryFederalTaxRateTextBlock_lbl" xml:lang="en-US"> Reconciliation of the US statutory tax rate to the effective tax rate. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ReconciliationOfUnitedStatesStatutoryFederalTaxRateTextBlock_lbl" xml:lang="en-US"> Reconciliation of the US Statutory Federal Tax Rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ReconciliationOfUnitedStatesStatutoryFederalTaxRateTextBlock" xlink:to="goog_ReconciliationOfUnitedStatesStatutoryFederalTaxRateTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RepaymentsOfShortTermDebt" xlink:label="us-gaap_RepaymentsOfShortTermDebt"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RepaymentsOfShortTermDebt_lbl" xml:lang="en-US"> Repayment of short-term debt </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_RepaymentsOfShortTermDebt_lbl" xml:lang="en-US"> Repayment of short-term debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RepaymentsOfShortTermDebt" xlink:to="us-gaap_RepaymentsOfShortTermDebt_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ResearchAndDevelopmentExpense" xlink:label="us-gaap_ResearchAndDevelopmentExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ResearchAndDevelopmentExpense_lbl" xml:lang="en-US"> Research and development (including stock-based compensation expense of $732, $725, $861) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchAndDevelopmentExpense" xlink:to="us-gaap_ResearchAndDevelopmentExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock" xlink:label="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock_lbl" xml:lang="en-US"> Software Development Costs </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock" xlink:to="us-gaap_ResearchDevelopmentAndComputerSoftwarePolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:label="us-gaap_ResidentialMortgageBackedSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ResidentialMortgageBackedSecuritiesMember_lbl" xml:lang="en-US"> Agency residential mortgage-backed securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:to="us-gaap_ResidentialMortgageBackedSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_RestrictedStockAndRestrictedStockUnitsMember" xlink:label="goog_RestrictedStockAndRestrictedStockUnitsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RestrictedStockAndRestrictedStockUnitsMember_lbl" xml:lang="en-US"> Restricted Stock and Restricted Stock Units [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RestrictedStockAndRestrictedStockUnitsMember_lbl" xml:lang="en-US"> Restricted shares and restricted stock units </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RestrictedStockAndRestrictedStockUnitsMember" xlink:to="goog_RestrictedStockAndRestrictedStockUnitsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_RestrictedStockUnitsAndRestrictedShareActivityDisclosureTextBlock" xlink:label="goog_RestrictedStockUnitsAndRestrictedShareActivityDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RestrictedStockUnitsAndRestrictedShareActivityDisclosureTextBlock_lbl" xml:lang="en-US"> Schedule of Share-based Compensation, restricted stock units and restricted share activity. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RestrictedStockUnitsAndRestrictedShareActivityDisclosureTextBlock_lbl" xml:lang="en-US"> Restricted Stock Units and Restricted Share Activity Disclosure </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RestrictedStockUnitsAndRestrictedShareActivityDisclosureTextBlock" xlink:to="goog_RestrictedStockUnitsAndRestrictedShareActivityDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xml:lang="en-US"> Retained Earnings (Accumulated Deficit) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_RetainedEarningsAccumulatedDeficit_lbl" xml:lang="en-US"> Retained earnings </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RetainedEarningsAccumulatedDeficit" xlink:to="us-gaap_RetainedEarningsAccumulatedDeficit_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="us-gaap_RetainedEarningsMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RetainedEarningsMember_lbl" xml:lang="en-US"> Retained Earnings </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RetainedEarningsMember" xlink:to="us-gaap_RetainedEarningsMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_RevenueByGeographyTextBlock" xlink:label="goog_RevenueByGeographyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RevenueByGeographyTextBlock_lbl" xml:lang="en-US"> Disclosure of revenues by geographic locations. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RevenueByGeographyTextBlock_lbl" xml:lang="en-US"> Revenue by Geography </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RevenueByGeographyTextBlock" xlink:to="goog_RevenueByGeographyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasAxis" xlink:label="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasAxis_lbl" xml:lang="en-US"> Revenue from External Customers and Long Lived Assets Attributed to Geographic Areas [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasAxis_lbl" xml:lang="en-US"> Revenue from External Customers and Long Lived Assets Attributed to Geographic Areas [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasAxis" xlink:to="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasDomain" xlink:label="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasDomain_lbl" xml:lang="en-US"> Revenue from External Customers and Long Lived Assets Attributed to Geographic Areas [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasDomain_lbl" xml:lang="en-US"> Revenue from External Customers and Long Lived Assets Attributed to Geographic Areas [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasDomain" xlink:to="goog_RevenueFromExternalCustomersAndLongLivedAssetsAttributedToGeographicAreasDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RevenueRecognitionPolicyTextBlock" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RevenueRecognitionPolicyTextBlock_lbl" xml:lang="en-US"> Revenue Recognition </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenueRecognitionPolicyTextBlock" xlink:to="us-gaap_RevenueRecognitionPolicyTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_RevenuesAbstract" xlink:label="us-gaap_RevenuesAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_RevenuesAbstract_lbl" xml:lang="en-US"> Revenues: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_RevenuesAbstract" xlink:to="us-gaap_RevenuesAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SaleLeasebackTransactionLineItems" xlink:label="us-gaap_SaleLeasebackTransactionLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SaleLeasebackTransactionLineItems_lbl" xml:lang="en-US"> Sale Leaseback Transaction [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SaleLeasebackTransactionLineItems" xlink:to="us-gaap_SaleLeasebackTransactionLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SaleLeasebackTransactionTable" xlink:label="us-gaap_SaleLeasebackTransactionTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SaleLeasebackTransactionTable_lbl" xml:lang="en-US"> Sale Leaseback Transaction [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SaleLeasebackTransactionTable" xlink:to="us-gaap_SaleLeasebackTransactionTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SalesMember" xlink:label="us-gaap_SalesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SalesMember_lbl" xml:lang="en-US"> Revenue </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SalesMember" xlink:to="us-gaap_SalesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="us-gaap_SalesRevenueNet"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SalesRevenueNet_lbl" xml:lang="en-US"> Revenues </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_SalesRevenueNet_lbl" xml:lang="en-US"> Revenues </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SalesRevenueNet" xlink:to="us-gaap_SalesRevenueNet_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SavingsPlan401KDisclosureLineItems" xlink:label="goog_SavingsPlan401KDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SavingsPlan401KDisclosureLineItems_lbl" xml:lang="en-US"> Savings Plan, 401(k) Disclosure [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SavingsPlan401KDisclosureLineItems_lbl" xml:lang="en-US"> Savings Plan, 401(k) Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SavingsPlan401KDisclosureLineItems" xlink:to="goog_SavingsPlan401KDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SavingsPlan401KDisclosureTable" xlink:label="goog_SavingsPlan401KDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SavingsPlan401KDisclosureTable_lbl" xml:lang="en-US"> Savings Plan, 401(k) Disclosure [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SavingsPlan401KDisclosureTable_lbl" xml:lang="en-US"> Savings Plan, 401(k) Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SavingsPlan401KDisclosureTable" xlink:to="goog_SavingsPlan401KDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl" xml:lang="en-US"> Schedule of Acquired Finite-Lived Intangible Assets by Major Class </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock" xlink:to="us-gaap_ScheduleOfAcquiredFiniteLivedIntangibleAssetsByMajorClassTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_lbl" xml:lang="en-US"> Schedule of Available-for-sale Securities [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:to="us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis_lbl" xml:lang="en-US"> Schedule of Available-for-sale Securities, Major Types of Debt and Equity Securities [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis" xlink:to="us-gaap_ScheduleOfAvailableForSaleSecuritiesMajorTypesOfDebtAndEquitySecuritiesAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_lbl" xml:lang="en-US"> Schedule of Available-for-sale Securities [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:to="us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl" xml:lang="en-US"> Schedule of Business Acquisitions, by Acquisition [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:to="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_lbl" xml:lang="en-US"> Schedule of Business Acquisitions, by Acquisition </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock" xlink:to="us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationLineItems" xlink:label="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationLineItems_lbl" xml:lang="en-US"> Schedule of Business Acquisitions, Purchase Price Allocation [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationLineItems_lbl" xml:lang="en-US"> Schedule of Business Acquisitions, Purchase Price Allocation [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationLineItems" xlink:to="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationTable" xlink:label="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationTable_lbl" xml:lang="en-US"> Schedule of Business Acquisitions, Purchase Price Allocation [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationTable_lbl" xml:lang="en-US"> Schedule of Business Acquisitions, Purchase Price Allocation [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationTable" xlink:to="goog_ScheduleOfBusinessAcquisitionsPurchasePriceAllocationTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US"> Schedule of Deferred Income Tax Assets and Liabilities [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems_lbl" xml:lang="en-US"> Schedule of Deferred Income Tax Assets and Liabilities [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems" xlink:to="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable_lbl" xml:lang="en-US"> Schedule of Deferred Income Tax Assets and Liabilities [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable_lbl" xml:lang="en-US"> Schedule of Deferred Income Tax Assets and Liabilities [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable" xlink:to="goog_ScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfDerivativeInstrumentsGainLossInStatementOfIncomeTextBlock" xlink:label="goog_ScheduleOfDerivativeInstrumentsGainLossInStatementOfIncomeTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfDerivativeInstrumentsGainLossInStatementOfIncomeTextBlock_lbl" xml:lang="en-US"> Schedule of the location and amount of gains and losses reported in the statement of income on derivative instruments designated and qualifying as hedging instruments in cash flow hedges and fair value hedges, and derivative instruments not designated as hedging instruments. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfDerivativeInstrumentsGainLossInStatementOfIncomeTextBlock_lbl" xml:lang="en-US"> Schedule of Derivative Instruments, Gain (Loss) in Statement of Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfDerivativeInstrumentsGainLossInStatementOfIncomeTextBlock" xlink:to="goog_ScheduleOfDerivativeInstrumentsGainLossInStatementOfIncomeTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock" xlink:label="us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_lbl" xml:lang="en-US"> Schedule of Derivative Instruments in Statement of Financial Position, Fair Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock" xlink:to="us-gaap_ScheduleOfDerivativeInstrumentsInStatementOfFinancialPositionFairValueTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareDilutedByCommonClassTable" xlink:label="us-gaap_ScheduleOfEarningsPerShareDilutedByCommonClassTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfEarningsPerShareDilutedByCommonClassTable_lbl" xml:lang="en-US"> Schedule of Earnings Per Share, Diluted, by Common Class [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEarningsPerShareDilutedByCommonClassTable" xlink:to="us-gaap_ScheduleOfEarningsPerShareDilutedByCommonClassTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTable" xlink:label="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTable_lbl" xml:lang="en-US"> Schedule of Entity-Wide Disclosure on Geographic Areas, Long-Lived Assets in Individual Foreign Countries by Country [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTable" xlink:to="us-gaap_ScheduleOfEntityWideDisclosureOnGeographicAreasLongLivedAssetsInIndividualForeignCountriesByCountryTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_lbl" xml:lang="en-US"> Schedule of Entity-Wide Information, Revenue from External Customers by Products and Services [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable" xlink:to="us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsSummaryLineItems" xlink:label="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsSummaryLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsSummaryLineItems_lbl" xml:lang="en-US"> Schedule of Gain (Loss) on Investments, Including Marketable Securities and Investments Held at Cost, Income Statement, Reported Amounts, Summary [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsSummaryLineItems" xlink:to="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsSummaryLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsTable" xlink:label="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsTable_lbl" xml:lang="en-US"> Schedule of Gain (Loss) on Investments, Including Marketable Securities and Investments Held at Cost, Income Statement, Reported Amounts [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsTable" xlink:to="us-gaap_ScheduleOfGainLossOnInvestmentsIncludingMarketableSecuritiesAndInvestmentsHeldAtCostIncomeStatementReportedAmountsTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfGoodwillTable" xlink:label="us-gaap_ScheduleOfGoodwillTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfGoodwillTable_lbl" xml:lang="en-US"> Schedule of Goodwill [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGoodwillTable" xlink:to="us-gaap_ScheduleOfGoodwillTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfGoodwillTextBlock" xlink:label="us-gaap_ScheduleOfGoodwillTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfGoodwillTextBlock_lbl" xml:lang="en-US"> Schedule of Goodwill </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfGoodwillTextBlock" xlink:to="us-gaap_ScheduleOfGoodwillTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfImpairedIntangibleAssetsTable" xlink:label="us-gaap_ScheduleOfImpairedIntangibleAssetsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfImpairedIntangibleAssetsTable_lbl" xml:lang="en-US"> Schedule of Impaired Intangible Assets [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfImpairedIntangibleAssetsTable" xlink:to="us-gaap_ScheduleOfImpairedIntangibleAssetsTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryAxis" xlink:label="us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryAxis_lbl" xml:lang="en-US"> Schedule of Investment Income, Reported Amounts, by Category [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryAxis" xlink:to="us-gaap_ScheduleOfInvestmentIncomeReportedAmountsByCategoryAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfInvestmentsInMarketableAndNonMarketableSecuritiesAxis" xlink:label="goog_ScheduleOfInvestmentsInMarketableAndNonMarketableSecuritiesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfInvestmentsInMarketableAndNonMarketableSecuritiesAxis_lbl" xml:lang="en-US"> Schedule of Investments in Marketable and Non Marketable Securities [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfInvestmentsInMarketableAndNonMarketableSecuritiesAxis_lbl" xml:lang="en-US"> Schedule of Investments in Marketable and Non Marketable Securities [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfInvestmentsInMarketableAndNonMarketableSecuritiesAxis" xlink:to="goog_ScheduleOfInvestmentsInMarketableAndNonMarketableSecuritiesAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfNonCancelableOperatingLeasesAxis" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl" xml:lang="en-US"> Schedule of Non Cancelable Operating Leases [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl" xml:lang="en-US"> Schedule of Non Cancelable Operating Leases [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfNonCancelableOperatingLeasesAxis" xlink:to="goog_ScheduleOfNonCancelableOperatingLeasesAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfOtherNonoperatingIncomeByComponentTextBlock" xlink:label="us-gaap_ScheduleOfOtherNonoperatingIncomeByComponentTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfOtherNonoperatingIncomeByComponentTextBlock_lbl" xml:lang="en-US"> Schedule of Other Nonoperating Income, by Component [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ScheduleOfOtherNonoperatingIncomeByComponentTextBlock_lbl" xml:lang="en-US"> Interest and Other Income, Net </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfOtherNonoperatingIncomeByComponentTextBlock" xlink:to="us-gaap_ScheduleOfOtherNonoperatingIncomeByComponentTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl" xml:lang="en-US"> Schedule of Property, Plant and Equipment [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:to="us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfRevenueByRevenueSourceTextBlock" xlink:label="goog_ScheduleOfRevenueByRevenueSourceTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfRevenueByRevenueSourceTextBlock_lbl" xml:lang="en-US"> Schedule of Revenue by Revenue Source </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfRevenueByRevenueSourceTextBlock_lbl" xml:lang="en-US"> Schedule of Revenue by Revenue Source </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfRevenueByRevenueSourceTextBlock" xlink:to="goog_ScheduleOfRevenueByRevenueSourceTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAwardTypeAndPlanNameAxis" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAwardTypeAndPlanNameAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAwardTypeAndPlanNameAxis_lbl" xml:lang="en-US"> Schedule of Share-based Compensation Arrangement by Share-based Payment Award, Award Type and Plan Name [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAwardTypeAndPlanNameAxis" xlink:to="us-gaap_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAwardTypeAndPlanNameAxis_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAxis" xlink:label="goog_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAxis_lbl" xml:lang="en-US"> Schedule of Share-based Compensation Arrangement by Share-based Payment Award [Axis] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAxis_lbl" xml:lang="en-US"> Schedule of Share-based Compensation Arrangement by Share-based Payment Award [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAxis" xlink:to="goog_ScheduleOfShareBasedCompensationArrangementByShareBasedPaymentAwardAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl" xml:lang="en-US"> Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:to="us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfShareBasedCompensationOptionsActivityTextBlock" xlink:label="goog_ScheduleOfShareBasedCompensationOptionsActivityTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfShareBasedCompensationOptionsActivityTextBlock_lbl" xml:lang="en-US"> Schedule of Share-based Compensation, Options Activity. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfShareBasedCompensationOptionsActivityTextBlock_lbl" xml:lang="en-US"> Schedule of Share-based Compensation, Options Activity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfShareBasedCompensationOptionsActivityTextBlock" xlink:to="goog_ScheduleOfShareBasedCompensationOptionsActivityTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl" xml:lang="en-US"> Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable" xlink:to="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock_lbl" xml:lang="en-US"> Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock" xlink:to="us-gaap_ScheduleOfShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfShortTermDebtTable" xlink:label="us-gaap_ScheduleOfShortTermDebtTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfShortTermDebtTable_lbl" xml:lang="en-US"> Schedule of Short-term Debt [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfShortTermDebtTable" xlink:to="us-gaap_ScheduleOfShortTermDebtTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable" xlink:label="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable_lbl" xml:lang="en-US"> Schedule of Significant Acquisitions and Disposals [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable" xlink:to="us-gaap_ScheduleOfSignificantAcquisitionsAndDisposalsTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ScheduleOfValuationAndQualifyingAccountsDisclosureTableTextBlock" xlink:label="goog_ScheduleOfValuationAndQualifyingAccountsDisclosureTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ScheduleOfValuationAndQualifyingAccountsDisclosureTableTextBlock_lbl" xml:lang="en-US"> Schedule of valuation and qualifying accounts. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ScheduleOfValuationAndQualifyingAccountsDisclosureTableTextBlock_lbl" xml:lang="en-US"> Schedule of Valuation and Qualifying Accounts Disclosure Table </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ScheduleOfValuationAndQualifyingAccountsDisclosureTableTextBlock" xlink:to="goog_ScheduleOfValuationAndQualifyingAccountsDisclosureTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:label="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_lbl" xml:lang="en-US"> Schedule II: Valuation and Qualifying Accounts </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock" xlink:to="us-gaap_ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SecuritiesLendingPayable" xlink:label="goog_SecuritiesLendingPayable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SecuritiesLendingPayable_lbl" xml:lang="en-US"> Securities lending payable. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SecuritiesLendingPayable_lbl" xml:lang="en-US"> Securities lending payable </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SecuritiesLendingPayable" xlink:to="goog_SecuritiesLendingPayable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SecuritiesOwnedAndLoaned" xlink:label="goog_SecuritiesOwnedAndLoaned"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SecuritiesOwnedAndLoaned_lbl" xml:lang="en-US"> Securities that are owned and loaned to third parties as part of our securities lending program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SecuritiesOwnedAndLoaned_lbl" xml:lang="en-US"> Total cash, cash equivalents, and marketable securities, securities loaned </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SecuritiesOwnedAndLoaned" xlink:to="goog_SecuritiesOwnedAndLoaned_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SegmentGeographicalGroupsOfCountriesGroupFourMember" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl" xml:lang="en-US"> Segment, Geographical, Groups of Countries, Group Four [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl" xml:lang="en-US"> International </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember" xlink:to="goog_SegmentGeographicalGroupsOfCountriesGroupFourMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember_lbl" xml:lang="en-US"> United States </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember" xlink:to="us-gaap_SegmentGeographicalGroupsOfCountriesGroupOneMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl" xml:lang="en-US"> Segment, Geographical, Groups of Countries, Group Three [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl" xml:lang="en-US"> Rest of the world </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember" xlink:to="goog_SegmentGeographicalGroupsOfCountriesGroupThreeMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember_lbl" xml:lang="en-US"> United Kingdom </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember" xlink:to="us-gaap_SegmentGeographicalGroupsOfCountriesGroupTwoMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="us-gaap_SegmentReportingDisclosureTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SegmentReportingDisclosureTextBlock_lbl" xml:lang="en-US"> Information about Geographic Areas </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SegmentReportingDisclosureTextBlock" xlink:to="us-gaap_SegmentReportingDisclosureTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="us-gaap_SellingAndMarketingExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SellingAndMarketingExpense_lbl" xml:lang="en-US"> Sales and marketing (including stock-based compensation expense of $206, $231, $261) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SellingAndMarketingExpense" xlink:to="us-gaap_SellingAndMarketingExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="us-gaap_ShareBasedCompensation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensation_lbl" xml:lang="en-US"> Share-based Compensation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensation_lbl" xml:lang="en-US"> Stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensation" xlink:to="us-gaap_ShareBasedCompensation_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_lbl" xml:lang="en-US"> Unvested Restricted Stock Units and Restricted Shares - Weighted-Average Grant-Date Fair Value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl" xml:lang="en-US"> The number of restricted stock units and restricted shares that are expected to vest after the reporting period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Expected to Vest, Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl" xml:lang="en-US"> Expected to vest after December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestNumber_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> The weighted-average grant-date fair value of the restricted stock units and restricted shares that are expected to vest after the reporting period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Expected to Vest, Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Expected to vest after December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsExpectedToVestWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl" xml:lang="en-US"> Canceled </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Canceled </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl" xml:lang="en-US"> Granted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Granted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xml:lang="en-US"> Unvested at December 31, 2010 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl" xml:lang="en-US"> Unvested at December 31, 2009 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_lbl" xml:lang="en-US"> Unvested Restricted Stock Units and Restricted Shares - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Unvested at December 31, 2010 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Unvested at December 31, 2009 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl" xml:lang="en-US"> Vested </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Vested </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl" xml:lang="en-US"> Dividend yield </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedTerm" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedTerm_lbl" xml:lang="en-US"> Expected life (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedTerm" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedTerm_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl" xml:lang="en-US"> Expected volatility </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedLineItems" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedLineItems_lbl" xml:lang="en-US"> Share based Compensation Arrangement by Share based Payment Award, Fair Value Assumptions, Method Used [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedLineItems_lbl" xml:lang="en-US"> Share based Compensation Arrangement by Share based Payment Award, Fair Value Assumptions, Method Used [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedLineItems" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedTable" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedTable_lbl" xml:lang="en-US"> Share based Compensation Arrangement by Share based Payment Award, Fair Value Assumptions, Method Used [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedTable_lbl" xml:lang="en-US"> Share based Compensation Arrangement by Share based Payment Award, Fair Value Assumptions, Method Used [Table] </label>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsMethodUsedTextBlock_lbl" xml:lang="en-US"> For each plan, identification of the award pricing model or other valuation method used in calculating the weighted average fair values disclosed. The model is also used to calculate the compensation expense that is shown within the balance sheet, income statement, and cash flow. Examples of valuation techniques are lattice models (binomial model), closed-form models (Black-Scholes-Merton formula), and a Monte Carlo simulation technique. Fair value is the amount at which an asset (or liability) could be bought (or incurred) or sold (or settled) in a current transaction between willing parties, that is, other than in a forced or liquidation sale. May include disclosures about the assumptions underlying application of the method selected. </label>
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<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate"/>
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<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_lbl"/>
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<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardGrantDateFairValueOfOptionsVested_lbl" xml:lang="en-US"> Total grant date fair value of stock options vested </label>
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<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Aggregate Intrinsic Value [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAggregateIntrinsicValueAbstract_lbl" xml:lang="en-US"> Options Outstanding - Average Intrinsic Value </label>
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<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber_lbl" xml:lang="en-US"> The number of shares into which fully vested and exercisable stock options outstanding as of the balance-sheet date can be currently converted under the option plan. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber_lbl" xml:lang="en-US"> Options Vested and Exercisable - Number of Shares </label>
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<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedNumber_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US"> The weighted-average price as of the balance sheet date at which grantees can acquire the shares reserved for issuance on fully vested options outstanding and currently exercisable under the stock option plan. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Options Vested and Exercisable - Weighted-Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableAndVestedWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableIntrinsicValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableIntrinsicValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableIntrinsicValue_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableIntrinsicValue_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableIntrinsicValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl" xml:lang="en-US"> Options Exercisable - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Options Exercisable - Weighted-Average Exercise Price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriod_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriod_lbl" xml:lang="en-US"> Exercised </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl" xml:lang="en-US"> Aggregate intrinsic value of all options and warrants exercised </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Exercised </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl" xml:lang="en-US"> Share Based Compensation Arrangement by Share Based Payment Award, Options, Expiration Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl" xml:lang="en-US"> Stock Plans, terms (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExpirationTerm_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl" xml:lang="en-US"> Canceled/forfeited </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Canceled/forfeited </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl" xml:lang="en-US"> Options granted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Options granted </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl" xml:lang="en-US"> Weighted-average estimated fair value of options granted during the year </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl" xml:lang="en-US"> Balance at December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US"> Balance at December 31, 2010 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US"> Balance at December 31, 2009 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl" xml:lang="en-US"> Options Outstanding - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl" xml:lang="en-US"> Options Outstanding - Number of Shares </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Balance at December 31, 2010 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Balance at December 31, 2009 </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Options Outstanding - Weighted-Average Exercise Price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Balance at December 31, 2010 </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Aggregate Intrinsic Value </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 and expected to vest thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Number </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 and expected to vest thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Exercise Price </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 and expected to vest thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Remaining Contractual Term </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Vested and exercisable as of December 31, 2010 and expected to vest thereafter </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm" xlink:to="us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Weighted Average Exercise Price [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Weighted Average Exercise Price [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl" xml:lang="en-US"> Options Outstanding - Weighted-Average Exercise Price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageExercisePriceAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Weighted Average Remaining Contractual Term [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl" xml:lang="en-US"> Options Outstanding - Weighted-Average Remaining Contractual Term (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract" xlink:to="goog_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageRemainingContractualTermAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Award Type and Plan Name [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:to="us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationArrangementsByShareBasedPaymentAwardDomain" xlink:label="goog_ShareBasedCompensationArrangementsByShareBasedPaymentAwardDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationArrangementsByShareBasedPaymentAwardDomain_lbl" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationArrangementsByShareBasedPaymentAwardDomain_lbl" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationArrangementsByShareBasedPaymentAwardDomain" xlink:to="goog_ShareBasedCompensationArrangementsByShareBasedPaymentAwardDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeLowerRangeLimit" xlink:label="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeLowerRangeLimit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeLowerRangeLimit_lbl" xml:lang="en-US"> Lower range limit of the exercise price of outstanding options. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeLowerRangeLimit_lbl" xml:lang="en-US"> Options Outstanding - Range of Exercise Prices, Lower Limit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeLowerRangeLimit" xlink:to="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeLowerRangeLimit_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeUpperRangeLimit" xlink:label="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeUpperRangeLimit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeUpperRangeLimit_lbl" xml:lang="en-US"> Upper range limit of the exercise price of outstanding options. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeUpperRangeLimit_lbl" xml:lang="en-US"> Options Outstanding - Range of Exercise Prices, Upper Limit </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeUpperRangeLimit" xlink:to="goog_ShareBasedCompensationOptionsOutstandingExercisePriceRangeUpperRangeLimit_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShareBasedCompensationOptionsOutstandingWeightedAverageRemainingContractualTerm" xlink:label="goog_ShareBasedCompensationOptionsOutstandingWeightedAverageRemainingContractualTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShareBasedCompensationOptionsOutstandingWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> The weighted average period between the balance-sheet date and expiration for all awards outstanding under the plan, which may be expressed in a decimal value for number of years. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShareBasedCompensationOptionsOutstandingWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Options Outstanding - Weighted-Average Remaining Life (Years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShareBasedCompensationOptionsOutstandingWeightedAverageRemainingContractualTerm" xlink:to="goog_ShareBasedCompensationOptionsOutstandingWeightedAverageRemainingContractualTerm_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis_lbl" xml:lang="en-US"> Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis" xlink:to="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansByExercisePriceRangeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_lbl" xml:lang="en-US"> Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain" xlink:to="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems_lbl" xml:lang="en-US"> Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems" xlink:to="us-gaap_ShareBasedCompensationSharesAuthorizedUnderStockOptionPlansExercisePriceRangeLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SharesIssued" xlink:label="us-gaap_SharesIssued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SharesIssued_lbl" xml:lang="en-US"> Shares, Issued </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_SharesIssued_lbl" xml:lang="en-US"> Ending Balance (in shares) </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_SharesIssued_lbl" xml:lang="en-US"> Beginning Balance (in shares) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SharesIssued" xlink:to="us-gaap_SharesIssued_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTSOProgram" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTSOProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTSOProgram_lbl" xml:lang="en-US"> Average per share price of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTSOProgram_lbl" xml:lang="en-US"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program, average per share price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTSOProgram" xlink:to="goog_SharesSoldToSelectedFinancialInstitutionsAveragePerSharePriceUnderTSOProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTSOProgram" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTSOProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTSOProgram_lbl" xml:lang="en-US"> Average premium included in the per share price of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTSOProgram_lbl" xml:lang="en-US"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program, average premium per share price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTSOProgram" xlink:to="goog_SharesSoldToSelectedFinancialInstitutionsAveragePremiumPerSharePriceUnderTSOProgram_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:label="us-gaap_ShortTermBorrowings"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermBorrowings_lbl" xml:lang="en-US"> Short-term Borrowings </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShortTermBorrowings_lbl" xml:lang="en-US"> Short-term debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermBorrowings" xlink:to="us-gaap_ShortTermBorrowings_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShortTermDebtLineItems" xlink:label="us-gaap_ShortTermDebtLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtLineItems_lbl" xml:lang="en-US"> Short-term Debt [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtLineItems" xlink:to="us-gaap_ShortTermDebtLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ShortTermDebtMaturityDate" xlink:label="goog_ShortTermDebtMaturityDate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ShortTermDebtMaturityDate_lbl" xml:lang="en-US"> Short Term Debt Maturity Date </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ShortTermDebtMaturityDate_lbl" xml:lang="en-US"> Commercial paper maturity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ShortTermDebtMaturityDate" xlink:to="goog_ShortTermDebtMaturityDate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShortTermDebtTextBlock" xlink:label="us-gaap_ShortTermDebtTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtTextBlock_lbl" xml:lang="en-US"> Short-term Debt [Text Block] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_ShortTermDebtTextBlock_lbl" xml:lang="en-US"> Short-Term Debt </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTextBlock" xlink:to="us-gaap_ShortTermDebtTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShortTermDebtTypeAxis" xlink:label="us-gaap_ShortTermDebtTypeAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtTypeAxis_lbl" xml:lang="en-US"> Short-term Debt, Type [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTypeAxis" xlink:to="us-gaap_ShortTermDebtTypeAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShortTermDebtTypeDomain" xlink:label="us-gaap_ShortTermDebtTypeDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtTypeDomain_lbl" xml:lang="en-US"> Short-term Debt, Type [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtTypeDomain" xlink:to="us-gaap_ShortTermDebtTypeDomain_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ShortTermDebtWeightedAverageInterestRate" xlink:label="us-gaap_ShortTermDebtWeightedAverageInterestRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ShortTermDebtWeightedAverageInterestRate_lbl" xml:lang="en-US"> Weighted average yield for commercial paper outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ShortTermDebtWeightedAverageInterestRate" xlink:to="us-gaap_ShortTermDebtWeightedAverageInterestRate_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SignificantAccountingPoliciesLineItems" xlink:label="goog_SignificantAccountingPoliciesLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SignificantAccountingPoliciesLineItems_lbl" xml:lang="en-US"> Significant Accounting Policies [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SignificantAccountingPoliciesLineItems_lbl" xml:lang="en-US"> Significant Accounting Policies [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SignificantAccountingPoliciesLineItems" xlink:to="goog_SignificantAccountingPoliciesLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SignificantAccountingPoliciesTable" xlink:label="goog_SignificantAccountingPoliciesTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SignificantAccountingPoliciesTable_lbl" xml:lang="en-US"> Significant Accounting Policies [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SignificantAccountingPoliciesTable_lbl" xml:lang="en-US"> Significant Accounting Policies [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SignificantAccountingPoliciesTable" xlink:to="goog_SignificantAccountingPoliciesTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SignificantAcquisitionsAndDisposalsLineItems" xlink:label="us-gaap_SignificantAcquisitionsAndDisposalsLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SignificantAcquisitionsAndDisposalsLineItems_lbl" xml:lang="en-US"> Significant Acquisitions and Disposals [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SignificantAcquisitionsAndDisposalsLineItems" xlink:to="us-gaap_SignificantAcquisitionsAndDisposalsLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems_lbl" xml:lang="en-US"> Significant Change in Unrecognized Tax Benefits is Reasonably Possible [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems" xlink:to="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable_lbl" xml:lang="en-US"> Significant Change in Unrecognized Tax Benefits is Reasonably Possible [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable" xlink:to="us-gaap_SignificantChangeInUnrecognizedTaxBenefitsIsReasonablyPossibleTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SlideIncMember" xlink:label="goog_SlideIncMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SlideIncMember_lbl" xml:lang="en-US"> Slide, Inc [Member] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SlideIncMember_lbl" xml:lang="en-US"> Slide, Inc </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SlideIncMember" xlink:to="goog_SlideIncMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="us-gaap_StateAndLocalJurisdictionMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StateAndLocalJurisdictionMember_lbl" xml:lang="en-US"> State </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StateAndLocalJurisdictionMember" xlink:to="us-gaap_StateAndLocalJurisdictionMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="us-gaap_StatementClassOfStockAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementClassOfStockAxis_lbl" xml:lang="en-US"> Class of Stock [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementClassOfStockAxis" xlink:to="us-gaap_StatementClassOfStockAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="us-gaap_StatementEquityComponentsAxis"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementEquityComponentsAxis_lbl" xml:lang="en-US"> Statement, Equity Components [Axis] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementEquityComponentsAxis" xlink:to="us-gaap_StatementEquityComponentsAxis_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementLineItems" xlink:label="us-gaap_StatementLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementLineItems_lbl" xml:lang="en-US"> Statement [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementLineItems" xlink:to="us-gaap_StatementLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="us-gaap_StatementOfCashFlowsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfCashFlowsAbstract_lbl" xml:lang="en-US"> Statement of Cash Flows [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfCashFlowsAbstract" xlink:to="us-gaap_StatementOfCashFlowsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="us-gaap_StatementOfFinancialPositionAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfFinancialPositionAbstract_lbl" xml:lang="en-US"> Statement of Financial Position [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfFinancialPositionAbstract" xlink:to="us-gaap_StatementOfFinancialPositionAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementOfStockholdersEquityAbstract_lbl" xml:lang="en-US"> Statement of Stockholders' Equity [Abstract] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementOfStockholdersEquityAbstract" xlink:to="us-gaap_StatementOfStockholdersEquityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StatementTable" xlink:label="us-gaap_StatementTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StatementTable_lbl" xml:lang="en-US"> Statement [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StatementTable" xlink:to="us-gaap_StatementTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockBasedCompensationExpenseAssociatedWithCostOfSales" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithCostOfSales"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithCostOfSales_lbl" xml:lang="en-US"> Stock-based compensation expense included in cost of revenues. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithCostOfSales_lbl" xml:lang="en-US"> Cost of revenues, stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockBasedCompensationExpenseAssociatedWithCostOfSales" xlink:to="goog_StockBasedCompensationExpenseAssociatedWithCostOfSales_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockBasedCompensationExpenseAssociatedWithGeneralAndAdministrativeExpense" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithGeneralAndAdministrativeExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithGeneralAndAdministrativeExpense_lbl" xml:lang="en-US"> Stock-based compensation expense included in general and administrative expense. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithGeneralAndAdministrativeExpense_lbl" xml:lang="en-US"> General and administrative, stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockBasedCompensationExpenseAssociatedWithGeneralAndAdministrativeExpense" xlink:to="goog_StockBasedCompensationExpenseAssociatedWithGeneralAndAdministrativeExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockBasedCompensationExpenseAssociatedWithResearchAndDevelopmentExpense" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithResearchAndDevelopmentExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithResearchAndDevelopmentExpense_lbl" xml:lang="en-US"> Stock-based compensation expense included in research and development expense. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithResearchAndDevelopmentExpense_lbl" xml:lang="en-US"> Research and development, stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockBasedCompensationExpenseAssociatedWithResearchAndDevelopmentExpense" xlink:to="goog_StockBasedCompensationExpenseAssociatedWithResearchAndDevelopmentExpense_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockBasedCompensationExpenseAssociatedWithSalesAndMarketingExpense" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithSalesAndMarketingExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithSalesAndMarketingExpense_lbl" xml:lang="en-US"> Stock-based compensation expense included in sales and marketing expense. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockBasedCompensationExpenseAssociatedWithSalesAndMarketingExpense_lbl" xml:lang="en-US"> Sales and marketing, stock-based compensation expense </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockBasedCompensationExpenseAssociatedWithSalesAndMarketingExpense" xlink:to="goog_StockBasedCompensationExpenseAssociatedWithSalesAndMarketingExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="us-gaap_StockholdersEquity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US"> Total stockholders' equity </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US"> Ending Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US"> Beginning Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_StockholdersEquity_lbl" xml:lang="en-US"> Total stockholders' equity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquity" xlink:to="us-gaap_StockholdersEquity_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="us-gaap_StockholdersEquityAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockholdersEquityAbstract_lbl" xml:lang="en-US"> Stockholders' equity: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockholdersEquityAbstract" xlink:to="us-gaap_StockholdersEquityAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockholdersEquityNoteLineItems" xlink:label="goog_StockholdersEquityNoteLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockholdersEquityNoteLineItems_lbl" xml:lang="en-US"> Stockholders Equity Note [Line Items] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockholdersEquityNoteLineItems_lbl" xml:lang="en-US"> Stockholders Equity Note [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockholdersEquityNoteLineItems" xlink:to="goog_StockholdersEquityNoteLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockholdersEquityNoteTable" xlink:label="goog_StockholdersEquityNoteTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockholdersEquityNoteTable_lbl" xml:lang="en-US"> Stockholders Equity Note [Table] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockholdersEquityNoteTable_lbl" xml:lang="en-US"> Stockholders Equity Note [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockholdersEquityNoteTable" xlink:to="goog_StockholdersEquityNoteTable_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl" xml:lang="en-US"> Common stock issued (in shares) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockIssuedDuringPeriodSharesNewIssues" xlink:to="us-gaap_StockIssuedDuringPeriodSharesNewIssues_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl" xml:lang="en-US"> Common stock issued </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockIssuedDuringPeriodValueNewIssues" xlink:to="us-gaap_StockIssuedDuringPeriodValueNewIssues_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockIssuedVestedOptionsAssumed" xlink:label="goog_StockIssuedVestedOptionsAssumed"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockIssuedVestedOptionsAssumed_lbl" xml:lang="en-US"> The fair value of common stock issued and vested options assumed in connection with acquisitions. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockIssuedVestedOptionsAssumed_lbl" xml:lang="en-US"> Fair value of common stock issued and vested options assumed in connection with acquisitions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockIssuedVestedOptionsAssumed" xlink:to="goog_StockIssuedVestedOptionsAssumed_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockPlansRemainingVestingPeriodAfterFirstYearOfService" xlink:label="goog_StockPlansRemainingVestingPeriodAfterFirstYearOfService"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockPlansRemainingVestingPeriodAfterFirstYearOfService_lbl" xml:lang="en-US"> Remaining vesting period (in months) after the first year of service under our Stock Plans. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockPlansRemainingVestingPeriodAfterFirstYearOfService_lbl" xml:lang="en-US"> Stock Plans, remaining vesting period after first year of service (in months) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockPlansRemainingVestingPeriodAfterFirstYearOfService" xlink:to="goog_StockPlansRemainingVestingPeriodAfterFirstYearOfService_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockPlansVestingPercentageAfterFirstYearOfService" xlink:label="goog_StockPlansVestingPercentageAfterFirstYearOfService"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockPlansVestingPercentageAfterFirstYearOfService_lbl" xml:lang="en-US"> Vesting percentage under our Stock Plans after the first year of service. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockPlansVestingPercentageAfterFirstYearOfService_lbl" xml:lang="en-US"> Stock Plans, vesting percentage after first year of service </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockPlansVestingPercentageAfterFirstYearOfService" xlink:to="goog_StockPlansVestingPercentageAfterFirstYearOfService_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockPlansVestingPercentageForRestrictedStockUnitsMaximum" xlink:label="goog_StockPlansVestingPercentageForRestrictedStockUnitsMaximum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockPlansVestingPercentageForRestrictedStockUnitsMaximum_lbl" xml:lang="en-US"> Maximum vesting percentage for the restricted stock units under our Stock Plan. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockPlansVestingPercentageForRestrictedStockUnitsMaximum_lbl" xml:lang="en-US"> Stock Plans, vesting percentage, maximum </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockPlansVestingPercentageForRestrictedStockUnitsMaximum" xlink:to="goog_StockPlansVestingPercentageForRestrictedStockUnitsMaximum_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockPlansVestingPercentageForRestrictedStockUnitsMinimum" xlink:label="goog_StockPlansVestingPercentageForRestrictedStockUnitsMinimum"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockPlansVestingPercentageForRestrictedStockUnitsMinimum_lbl" xml:lang="en-US"> Minimum vesting percentage for the restricted stock units under our Stock Plan. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockPlansVestingPercentageForRestrictedStockUnitsMinimum_lbl" xml:lang="en-US"> Stock Plans, vesting percentage, minimum </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockPlansVestingPercentageForRestrictedStockUnitsMinimum" xlink:to="goog_StockPlansVestingPercentageForRestrictedStockUnitsMinimum_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_StockPlansVestingPeriodForRestrictedStockUnits" xlink:label="goog_StockPlansVestingPeriodForRestrictedStockUnits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_StockPlansVestingPeriodForRestrictedStockUnits_lbl" xml:lang="en-US"> Vesting period (in years) for the restricted stock units. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_StockPlansVestingPeriodForRestrictedStockUnits_lbl" xml:lang="en-US"> Stock Plans, vesting period for restricted stock units (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_StockPlansVestingPeriodForRestrictedStockUnits" xlink:to="goog_StockPlansVestingPeriodForRestrictedStockUnits_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockRepurchasedAndRetiredDuringPeriodShares" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xml:lang="en-US"> To offset the dilution effect of issuing shares in connection with these acquisitions, number of shares repurchased and retired </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl" xml:lang="en-US"> Common stock repurchased (in shares) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares" xlink:to="us-gaap_StockRepurchasedAndRetiredDuringPeriodShares_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_StockRepurchasedAndRetiredDuringPeriodValue" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl" xml:lang="en-US"> To offset the dilution effect of issuing shares in connection with these acquisitions, value of shares repurchased and retired </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl" xml:lang="en-US"> Common stock repurchased </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue" xlink:to="us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SubleaseIncome" xlink:label="goog_SubleaseIncome"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SubleaseIncome_lbl" xml:lang="en-US"> The total of future sub-lease income due. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SubleaseIncome_lbl" xml:lang="en-US"> Sub-lease Income </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SubleaseIncome" xlink:to="goog_SubleaseIncome_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_SummaryOfCashCashEquivalentsAndMarketableSecuritiesTextBlock" xlink:label="goog_SummaryOfCashCashEquivalentsAndMarketableSecuritiesTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_SummaryOfCashCashEquivalentsAndMarketableSecuritiesTextBlock_lbl" xml:lang="en-US"> Summary of cash, cash equivalents and marketable securities. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_SummaryOfCashCashEquivalentsAndMarketableSecuritiesTextBlock_lbl" xml:lang="en-US"> Summary of cash, cash equivalents and marketable securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_SummaryOfCashCashEquivalentsAndMarketableSecuritiesTextBlock" xlink:to="goog_SummaryOfCashCashEquivalentsAndMarketableSecuritiesTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_SupplementalCashFlowInformationAbstract_lbl" xml:lang="en-US"> Supplemental disclosures of cash flow information </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_SupplementalCashFlowInformationAbstract" xlink:to="us-gaap_SupplementalCashFlowInformationAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_TaxBenefitFromStockBasedAwardActivity" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity_lbl" xml:lang="en-US"> Reductions in the entity's income taxes that arise when compensation cost (from non-qualified stock options, vesting of restricted stock units and restricted stock) recognized on the entity's tax return exceeds compensation cost from non-qualified stock options, restricted stock units and restricted stock recognized on the income statement. Includes excess tax benefit realized. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TaxBenefitFromStockBasedAwardActivity_lbl" xml:lang="en-US"> Total direct tax benefit realized, including the excess tax benefit from stock-based award activity </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TaxBenefitFromStockBasedAwardActivity" xlink:to="goog_TaxBenefitFromStockBasedAwardActivity_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl" xml:lang="en-US"> Tax withholding related to the vesting of restricted stock units during the period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl" xml:lang="en-US"> Tax Withholding Related to Vesting of Restricted Stock Units </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl" xml:lang="en-US"> Tax withholding related to vesting of restricted stock units </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits" xlink:to="goog_TaxWithholdingRelatedToVestingOfRestrictedStockUnits_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_TotalDeferredIncomeTaxExpenseBenefit" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> The component of income tax expense for the period representing the net change in deferred tax assets and liabilities of continuing operations. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Total </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl" xml:lang="en-US"> Total </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TotalDeferredIncomeTaxExpenseBenefit" xlink:to="goog_TotalDeferredIncomeTaxExpenseBenefit_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_TotalModificationChargeForOptionsExchangedUnderOptionExchangeProgram" xlink:label="goog_TotalModificationChargeForOptionsExchangedUnderOptionExchangeProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TotalModificationChargeForOptionsExchangedUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Total modification charge that is being recognized over the vesting periods for the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TotalModificationChargeForOptionsExchangedUnderOptionExchangeProgram_lbl" xml:lang="en-US"> Total modification charge for options exchanged under the option exchange program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TotalModificationChargeForOptionsExchangedUnderOptionExchangeProgram" xlink:to="goog_TotalModificationChargeForOptionsExchangedUnderOptionExchangeProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_TradenamesAndOtherMember" xlink:label="goog_TradenamesAndOtherMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TradenamesAndOtherMember_lbl" xml:lang="en-US"> Tradenames and other </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TradenamesAndOtherMember_lbl" xml:lang="en-US"> Trade names and other </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TradenamesAndOtherMember" xlink:to="goog_TradenamesAndOtherMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/non-gaap/dei-2009-01-31.xsd#dei_TradingSymbol" xlink:label="dei_TradingSymbol"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="dei_TradingSymbol_lbl" xml:lang="en-US"> Trading Symbol </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="dei_TradingSymbol" xlink:to="dei_TradingSymbol_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_TypeOfNonCancelableOperatingLeasesDomain" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl" xml:lang="en-US"> Type of Non Cancelable Operating Leases [Domain] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl" xml:lang="en-US"> Type of Non Cancelable Operating Leases [Domain] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_TypeOfNonCancelableOperatingLeasesDomain" xlink:to="goog_TypeOfNonCancelableOperatingLeasesDomain_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_UndistributedEarningsOfForeignSubsidiaries" xlink:label="goog_UndistributedEarningsOfForeignSubsidiaries"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UndistributedEarningsOfForeignSubsidiaries_lbl" xml:lang="en-US"> Cumulative amount of foreign subsidiaries earnings upon which U.S. income taxes have not been provided. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_UndistributedEarningsOfForeignSubsidiaries_lbl" xml:lang="en-US"> Cumulative amount of foreign subsidiaries earnings upon which U.S. income taxes have not been provided </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_UndistributedEarningsOfForeignSubsidiaries" xlink:to="goog_UndistributedEarningsOfForeignSubsidiaries_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_UnrealizedLossPositionInvestmentsTextBlock" xlink:label="goog_UnrealizedLossPositionInvestmentsTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UnrealizedLossPositionInvestmentsTextBlock_lbl" xml:lang="en-US"> Unrealized losses and fair values for investments in an unrealized loss position. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_UnrealizedLossPositionInvestmentsTextBlock_lbl" xml:lang="en-US"> Unrealized Loss Position Investments </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_UnrealizedLossPositionInvestmentsTextBlock" xlink:to="goog_UnrealizedLossPositionInvestmentsTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="us-gaap_UnrecognizedTaxBenefits"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xml:lang="en-US"> Unrecognized Tax Benefits </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xml:lang="en-US"> Ending Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_UnrecognizedTaxBenefits_lbl" xml:lang="en-US"> Beginning Balance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefits" xlink:to="us-gaap_UnrecognizedTaxBenefits_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US"> Decreases related to prior year tax positions </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US"> Decreases related to prior year tax positions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions" xlink:to="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_lbl" xml:lang="en-US"> Decreases relating to settlement with tax authorities </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_lbl" xml:lang="en-US"> Decreases relating to settlement with tax authorities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities" xlink:to="us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_lbl" xml:lang="en-US"> Uncertain tax positions, accrued interest and penalties </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncomeTaxPenaltiesAndInterestAccrued_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_lbl" xml:lang="en-US"> Increases related to current year tax positions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_lbl" xml:lang="en-US"> Increases related to prior year tax positions </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions" xlink:to="us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_UnrecognizedTaxBenefitsReconciliationTableTextBlock" xlink:label="goog_UnrecognizedTaxBenefitsReconciliationTableTextBlock"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_UnrecognizedTaxBenefitsReconciliationTableTextBlock_lbl" xml:lang="en-US"> Summary of the activities related to our gross unrecognized tax benefits. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_UnrecognizedTaxBenefitsReconciliationTableTextBlock_lbl" xml:lang="en-US"> Unrecognized Tax Benefits Reconciliation, Table </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_UnrecognizedTaxBenefitsReconciliationTableTextBlock" xlink:to="goog_UnrecognizedTaxBenefitsReconciliationTableTextBlock_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:label="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_lbl" xml:lang="en-US"> Decreases as a result of a lapse of applicable statute of limitation </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_lbl" xml:lang="en-US"> Decreases as a result of a lapse of applicable statute of limitation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:to="us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:label="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_lbl" xml:lang="en-US"> Total unrecognized tax benefits that, if recognized, would affect our effective tax rate </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate" xlink:to="us-gaap_UnrecognizedTaxBenefitsThatWouldImpactEffectiveTaxRate_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:label="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_lbl" xml:lang="en-US"> Other non-cancelable contractual obligations </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:to="us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_USGovernmentAgenciesDebtSecuritiesMember" xlink:label="us-gaap_USGovernmentAgenciesDebtSecuritiesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_USGovernmentAgenciesDebtSecuritiesMember_lbl" xml:lang="en-US"> U.S. government agencies </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_USGovernmentAgenciesDebtSecuritiesMember" xlink:to="us-gaap_USGovernmentAgenciesDebtSecuritiesMember_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_USGovernmentNotesMember" xlink:label="goog_USGovernmentNotesMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_USGovernmentNotesMember_lbl" xml:lang="en-US"> U.S. government notes </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_USGovernmentNotesMember_lbl" xml:lang="en-US"> U.S. government notes </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_USGovernmentNotesMember" xlink:to="goog_USGovernmentNotesMember_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ValuationAllowanceAmount" xlink:label="us-gaap_ValuationAllowanceAmount"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAllowanceAmount_lbl" xml:lang="en-US"> Capital loss carryforwards, valuation allowance </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationAllowanceAmount" xlink:to="us-gaap_ValuationAllowanceAmount_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance_lbl" xml:lang="en-US"> Valuation Allowances and Reserves, Balance </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance_lbl" xml:lang="en-US"> Balance at End of Year </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:label="us-gaap_ValuationAllowancesAndReservesBalance_lbl" xml:lang="en-US"> Balance at Beginning of Year </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationAllowancesAndReservesBalance" xlink:to="us-gaap_ValuationAllowancesAndReservesBalance_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:label="us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_lbl" xml:lang="en-US"> Charged to Expenses/ Against Revenue </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:to="us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDeductions" xlink:label="us-gaap_ValuationAllowancesAndReservesDeductions"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAllowancesAndReservesDeductions_lbl" xml:lang="en-US"> Write-Offs, Net of Recoveries </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_ValuationAllowancesAndReservesDeductions_lbl" xml:lang="en-US"> Write-Offs, Net of Recoveries </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationAllowancesAndReservesDeductions" xlink:to="us-gaap_ValuationAllowancesAndReservesDeductions_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems" xlink:label="us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems_lbl" xml:lang="en-US"> Valuation and Qualifying Accounts Disclosure [Line Items] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems" xlink:to="us-gaap_ValuationAndQualifyingAccountsDisclosureLineItems_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsDisclosureTable" xlink:label="us-gaap_ValuationAndQualifyingAccountsDisclosureTable"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_ValuationAndQualifyingAccountsDisclosureTable_lbl" xml:lang="en-US"> Valuation and Qualifying Accounts Disclosure [Table] </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_ValuationAndQualifyingAccountsDisclosureTable" xlink:to="us-gaap_ValuationAndQualifyingAccountsDisclosureTable_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram_lbl" xml:lang="en-US"> Total value of shares underlying Transferable Stock Options (TSO) sold to selected financial institutions under the TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram_lbl" xml:lang="en-US"> Number of shares underlying TSOs sold to selected financial institutions under the TSO program, total value </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram" xlink:to="goog_ValueOfSharesSoldToSelectedFinancialInstitutionsUnderTSOProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramLowerRange" xlink:label="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramLowerRange"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramLowerRange_lbl" xml:lang="en-US"> Lower range of the vesting periods (in months) for the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramLowerRange_lbl" xml:lang="en-US"> Vesting period for options exchanged under the option exchange program, lower range (in months) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramLowerRange" xlink:to="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramLowerRange_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramUpperRange" xlink:label="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramUpperRange"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramUpperRange_lbl" xml:lang="en-US"> Upper range of the vesting periods (in years) for the options exchanged under the option exchange program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramUpperRange_lbl" xml:lang="en-US"> Vesting period for options exchanged under the option exchange program, upper range (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramUpperRange" xlink:to="goog_VestingPeriodForOptionsExchangedUnderOptionExchangeProgramUpperRange_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgram" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgram"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgram_lbl" xml:lang="en-US"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Options (TSO) program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgram_lbl" xml:lang="en-US"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Option (TSO) program </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgram" xlink:to="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgram_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageExercisePrice" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageExercisePrice"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Weighted-average exercise price for warrants held by selected financial institutions under our TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageExercisePrice_lbl" xml:lang="en-US"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Option (TSO) program, weighted-average exercise price </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageExercisePrice" xlink:to="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageExercisePrice_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageRemainingContractualTerm" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageRemainingContractualTerm"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Weighted-average remaining contractual term for warrants held by selected financial institutions under our TSO program. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageRemainingContractualTerm_lbl" xml:lang="en-US"> Warrants held by selected financial institutions that were options purchased from employees under our Transferable Stock Option (TSO) program, weighted-average remaining life (in years) </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageRemainingContractualTerm" xlink:to="goog_WarrantsHeldBySelectedFinancialInstitutionsUnderTSOProgramWeightedAverageRemainingContractualTerm_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_WeightedAverageEffectOfDilutiveSecuritiesAdditionalItemsAbstract" xlink:label="goog_WeightedAverageEffectOfDilutiveSecuritiesAdditionalItemsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WeightedAverageEffectOfDilutiveSecuritiesAdditionalItemsAbstract_lbl" xml:lang="en-US"> Weighted Average Effect of Dilutive Securities Additional Items [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WeightedAverageEffectOfDilutiveSecuritiesAdditionalItemsAbstract_lbl" xml:lang="en-US"> Add: </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_WeightedAverageEffectOfDilutiveSecuritiesAdditionalItemsAbstract" xlink:to="goog_WeightedAverageEffectOfDilutiveSecuritiesAdditionalItemsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract" xlink:label="us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract_lbl" xml:lang="en-US"> Weighted-average effect of dilutive securities </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract" xlink:to="us-gaap_WeightedAverageNumberDilutedSharesOutstandingAdjustmentAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xml:lang="en-US"> Number of shares used in per share computation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl" xml:lang="en-US"> Number of shares used in per share computation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:to="us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation" xlink:label="us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation_lbl" xml:lang="en-US"> Less: Weighted-average unvested common shares subject to repurchase or cancellation </label>
<label xlink:type="resource" xlink:role="http://xbrl.us/us-gaap/role/label/negated" xlink:label="us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation_lbl" xml:lang="en-US"> Less: Weighted-average unvested common shares subject to repurchase or cancellation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation" xlink:to="us-gaap_WeightedAverageNumberOfSharesCommonStockSubjectToRepurchaseOrCancellation_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_WeightedAverageNumberOfSharesDilutedCommonStockSubjectToRepurchaseOrCancellation" xlink:label="goog_WeightedAverageNumberOfSharesDilutedCommonStockSubjectToRepurchaseOrCancellation"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WeightedAverageNumberOfSharesDilutedCommonStockSubjectToRepurchaseOrCancellation_lbl" xml:lang="en-US"> Unvested common shares subject to repurchase or cancellation that would result in dilutive impact on our earnings per share for the period. </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WeightedAverageNumberOfSharesDilutedCommonStockSubjectToRepurchaseOrCancellation_lbl" xml:lang="en-US"> Unvested common shares subject to repurchase or cancellation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="goog_WeightedAverageNumberOfSharesDilutedCommonStockSubjectToRepurchaseOrCancellation" xlink:to="goog_WeightedAverageNumberOfSharesDilutedCommonStockSubjectToRepurchaseOrCancellation_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesIssuedBasic" xlink:label="us-gaap_WeightedAverageNumberOfSharesIssuedBasic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesIssuedBasic_lbl" xml:lang="en-US"> Weighted-average common shares outstanding </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesIssuedBasic" xlink:to="us-gaap_WeightedAverageNumberOfSharesIssuedBasic_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xml:lang="en-US"> Number of shares used in basic computation </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl" xml:lang="en-US"> Number of shares used in per share computation </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:to="us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_lbl" xml:lang="en-US"> Weighted Average Number of Shares Outstanding, Basic [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_lbl" xml:lang="en-US"> Denominator </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract" xlink:to="us-gaap_WeightedAverageNumberOfSharesOutstandingBasicAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="http://taxonomies.xbrl.us/us-gaap/2009/elts/us-gaap-2009-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_lbl" xml:lang="en-US"> Weighted Average Number of Shares Outstanding, Diluted, Disclosure Items [Abstract] </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:label="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_lbl" xml:lang="en-US"> Denominator </label>
<labelArc xlink:type="arc" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract" xlink:to="us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_lbl"/>
<loc xlink:type="locator" xlink:href="goog-20101231.xsd#goog_WidevineTechnologiesIncMember" xlink:label="goog_WidevineTechnologiesIncMember"/>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:label="goog_WidevineTechnologiesIncMember_lbl" xml:lang="en-US"> Widevine </label>
<label xlink:type="resource" xlink:role="http://www.xbrl.org/2003/role/label" xlink:label="goog_WidevineTechnologiesIncMember_lbl" xml:lang="en-US"> Widevine Technologies, Inc </label>
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</linkbase>

3 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 1/25/12  SEC                               UPLOAD10/12/17    1:45K  Google Inc.
 9/07/11  SEC                               UPLOAD10/12/17    1:43K  Google Inc.
 6/07/11  SEC                               UPLOAD10/12/17    1:43K  Google Inc.
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