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Shutterfly Inc – ‘10-Q’ for 9/30/12 – ‘EX-101.SCH’

On:  Tuesday, 11/6/12, at 4:17pm ET   ·   For:  9/30/12   ·   Accession #:  1125920-12-15   ·   File #:  1-33031

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  As Of               Filer                 Filing    For·On·As Docs:Size

11/06/12  Shutterfly Inc                    10-Q        9/30/12   41:4.5M

Quarterly Report   —   Form 10-Q   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Shutterfly Inc 10-Q 9-30-2012                       HTML    518K 
 2: EX-10.02    Material Contract                                   HTML     36K 
 3: EX-31.01    Certification -- §302 - SOA'02                      HTML     21K 
 4: EX-31.02    Certification -- §302 - SOA'02                      HTML     21K 
 5: EX-32.01    Certification -- §906 - SOA'02                      HTML     17K 
 6: EX-32.02    Certification -- §906 - SOA'02                      HTML     17K 
24: R1          Document and Entity Information                     HTML     40K 
17: R2          Condensed Consolidated Balance Sheet (Unaudited)    HTML    112K 
22: R3          Condensed Consolidated Balance Sheet (Unaudited)    HTML     26K 
                (Parenthetical)                                                  
26: R4          Condensed Consolidated Statement of Income          HTML     61K 
                (Unaudited)                                                      
38: R5          Condensed Consolidated Statement of Income          HTML     23K 
                (Unaudited) (Parenthetical)                                      
18: R6          Condensed Consolidated Statement of Cash Flows      HTML    130K 
                (Unaudited)                                                      
21: R7          The Company and Summary of Significant Accounting   HTML     34K 
                Policies                                                         
16: R8          Stock-Based Compensation                            HTML    113K 
14: R9          Net Loss Per Share                                  HTML     49K 
39: R10         Balance Sheet Components                            HTML     59K 
28: R11         Commitments and Contingencies                       HTML     32K 
27: R12         Acquisitions                                        HTML     37K 
32: R13         Subsequent Event                                    HTML     17K 
33: R14         The Company and Summary of Significant Accounting   HTML     49K 
                Policies (Policies)                                              
31: R15         Stock-Based Compensation (Tables)                   HTML    104K 
34: R16         Net Loss Per Share (Tables)                         HTML     48K 
23: R17         Balance Sheet Components (Tables)                   HTML     62K 
25: R18         The Company and Summary of Significant Accounting   HTML     34K 
                Policies (Details)                                               
30: R19         Stock-Based Compensation (Details)                  HTML    172K 
41: R20         Net Loss Per Share (Details)                        HTML     33K 
36: R21         Balance Sheet Components (Prepaid Expenses and      HTML     34K 
                Other Current Assets) (Details)                                  
19: R22         Balance Sheet Components (Property and Equipment)   HTML     36K 
                (Details)                                                        
29: R23         Balance Sheet Components (Accrued Liabilities)      HTML     35K 
                (Details)                                                        
20: R24         Commitments and Contingencies (Details)             HTML     22K 
13: R25         Acquisitions (Details)                              HTML     67K 
37: R26         Subsequent Event (Details)                          HTML     15K 
40: XML         IDEA XML File -- Filing Summary                      XML     55K 
15: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS    543K 
 7: EX-101.INS  XBRL Instance -- sfly-20120930                       XML    845K 
 9: EX-101.CAL  XBRL Calculations -- sfly-20120930_cal               XML    118K 
10: EX-101.DEF  XBRL Definitions -- sfly-20120930_def                XML    215K 
11: EX-101.LAB  XBRL Labels -- sfly-20120930_lab                     XML    849K 
12: EX-101.PRE  XBRL Presentations -- sfly-20120930_pre              XML    426K 
 8: EX-101.SCH  XBRL Schema -- sfly-20120930                         XSD     74K 
35: ZIP         XBRL Zipped Folder -- 0001125920-12-000015-xbrl      Zip    105K

‘EX-101.SCH’   —   XBRL Schema — sfly-20120930

This Exhibit is an XBRL XML File.

                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
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<xsd:schema attributeFormDefault="unqualified" elementFormDefault="qualified" targetNamespace="http://www.shutterfly.com/20120930" xmlns:invest="http://xbrl.sec.gov/invest/2012-01-31" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:nonnum="http://www.xbrl.org/dtr/type/non-numeric" xmlns:sfly="http://www.shutterfly.com/20120930" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsd="http://www.w3.org/2001/XMLSchema">
<xsd:import namespace="http://fasb.org/us-gaap/2012-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd"/>
<xsd:import namespace="http://fasb.org/us-roles/2012-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2012/elts/us-roles-2012-01-31.xsd"/>
<xsd:import namespace="http://fasb.org/us-types/2012-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2012/elts/us-types-2012-01-31.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2003/instance" schemaLocation="http://www.xbrl.org/2003/xbrl-instance-2003-12-31.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2003/linkbase" schemaLocation="http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2009/arcrole/fact-explanatoryFact" schemaLocation="http://www.xbrl.org/lrr/arcrole/factExplanatory-2009-12-16.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2009/role/negated" schemaLocation="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd"/>
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<xsd:import namespace="http://www.xbrl.org/dtr/type/non-numeric" schemaLocation="http://www.xbrl.org/dtr/type/nonNumeric-2009-12-16.xsd"/>
<xsd:import namespace="http://www.xbrl.org/dtr/type/numeric" schemaLocation="http://www.xbrl.org/dtr/type/numeric-2009-12-16.xsd"/>
<xsd:import namespace="http://xbrl.org/2005/xbrldt" schemaLocation="http://www.xbrl.org/2005/xbrldt-2005.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/country/2012-01-31" schemaLocation="http://xbrl.sec.gov/country/2012/country-2012-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/currency/2012-01-31" schemaLocation="http://xbrl.sec.gov/currency/2012/currency-2012-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/dei/2012-01-31" schemaLocation="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/exch/2012-01-31" schemaLocation="http://xbrl.sec.gov/exch/2012/exch-2012-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/invest/2012-01-31" schemaLocation="http://xbrl.sec.gov/invest/2012/invest-2012-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/naics/2011-01-31" schemaLocation="http://xbrl.sec.gov/naics/2011/naics-2011-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/sic/2011-01-31" schemaLocation="http://xbrl.sec.gov/sic/2011/sic-2011-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/stpr/2011-01-31" schemaLocation="http://xbrl.sec.gov/stpr/2011/stpr-2011-01-31.xsd"/>
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<link:linkbaseRef xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:href="sfly-20120930_lab.xml" xlink:role="http://www.xbrl.org/2003/role/labelLinkbaseRef" xlink:type="simple"/>
<link:linkbaseRef xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:href="sfly-20120930_pre.xml" xlink:role="http://www.xbrl.org/2003/role/presentationLinkbaseRef" xlink:type="simple"/>
<link:roleType id="Acquisitions" roleURI="http://www.shutterfly.com/role/Acquisitions">
<link:definition> 2106100 - Disclosure - Acquisitions </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="AcquisitionsDetails" roleURI="http://www.shutterfly.com/role/AcquisitionsDetails">
<link:definition> 2406401 - Disclosure - Acquisitions (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="BalanceSheetComponents" roleURI="http://www.shutterfly.com/role/BalanceSheetComponents">
<link:definition> 2104100 - Disclosure - Balance Sheet Components </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="BalanceSheetComponentsAccruedLiabilitiesDetails" roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsAccruedLiabilitiesDetails">
<link:definition> 2404404 - Disclosure - Balance Sheet Components (Accrued Liabilities) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType id="BalanceSheetComponentsPrepaidExpensesAndOtherCurrentAssetsDetails" roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsPrepaidExpensesAndOtherCurrentAssetsDetails">
<link:definition> 2404402 - Disclosure - Balance Sheet Components (Prepaid Expenses and Other Current Assets) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="BalanceSheetComponentsPropertyAndEquipmentDetails" roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsPropertyAndEquipmentDetails">
<link:definition> 2404403 - Disclosure - Balance Sheet Components (Property and Equipment) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="BalanceSheetComponentsTables" roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsTables">
<link:definition> 2304301 - Disclosure - Balance Sheet Components (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CommitmentsAndContingencies" roleURI="http://www.shutterfly.com/role/CommitmentsAndContingencies">
<link:definition> 2105100 - Disclosure - Commitments and Contingencies </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CommitmentsAndContingenciesDetails" roleURI="http://www.shutterfly.com/role/CommitmentsAndContingenciesDetails">
<link:definition> 2405401 - Disclosure - Commitments and Contingencies (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CompanyAndSummaryOfSignificantAccountingPolicies" roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPolicies">
<link:definition> 2101100 - Disclosure - The Company and Summary of Significant Accounting Policies </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CompanyAndSummaryOfSignificantAccountingPoliciesDetails" roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesDetails">
<link:definition> 2401402 - Disclosure - The Company and Summary of Significant Accounting Policies (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CompanyAndSummaryOfSignificantAccountingPoliciesPolicies" roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesPolicies">
<link:definition> 2201201 - Disclosure - The Company and Summary of Significant Accounting Policies (Policies) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CondensedConsolidatedBalanceSheetUnaudited" roleURI="http://www.shutterfly.com/role/CondensedConsolidatedBalanceSheetUnaudited">
<link:definition> 1001000 - Statement - CONDENSED CONSOLIDATED BALANCE SHEET (Unaudited) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CondensedConsolidatedBalanceSheetUnauditedParenthetical" roleURI="http://www.shutterfly.com/role/CondensedConsolidatedBalanceSheetUnauditedParenthetical">
<link:definition> 1001501 - Statement - CONDENSED CONSOLIDATED BALANCE SHEET (Unaudited) (Parenthetical) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CondensedConsolidatedStatementOfCashFlowsUnaudited" roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfCashFlowsUnaudited">
<link:definition> 1003000 - Statement - CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (Unaudited) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CondensedConsolidatedStatementOfIncomeUnaudited" roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfIncomeUnaudited">
<link:definition> 1002000 - Statement - CONDENSED CONSOLIDATED STATEMENT OF INCOME (Unaudited) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="CondensedConsolidatedStatementOfIncomeUnauditedParenthetical" roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfIncomeUnauditedParenthetical">
<link:definition> 1002501 - Statement - CONDENSED CONSOLIDATED STATEMENT OF INCOME (Unaudited) (Parenthetical) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="DocumentAndEntityInformation" roleURI="http://www.shutterfly.com/role/DocumentAndEntityInformation">
<link:definition> 0001000 - Document - Document and Entity Information </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="NetLossPerShare" roleURI="http://www.shutterfly.com/role/NetLossPerShare">
<link:definition> 2103100 - Disclosure - Net Loss Per Share </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="NetLossPerShareDetails" roleURI="http://www.shutterfly.com/role/NetLossPerShareDetails">
<link:definition> 2403402 - Disclosure - Net Loss Per Share (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="NetLossPerShareTables" roleURI="http://www.shutterfly.com/role/NetLossPerShareTables">
<link:definition> 2303301 - Disclosure - Net Loss Per Share (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="StockBasedCompensation" roleURI="http://www.shutterfly.com/role/StockBasedCompensation">
<link:definition> 2102100 - Disclosure - Stock-Based Compensation </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="StockBasedCompensationDetails" roleURI="http://www.shutterfly.com/role/StockBasedCompensationDetails">
<link:definition> 2402402 - Disclosure - Stock-Based Compensation (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="StockBasedCompensationTables" roleURI="http://www.shutterfly.com/role/StockBasedCompensationTables">
<link:definition> 2302301 - Disclosure - Stock-Based Compensation (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="SubsequentEvent" roleURI="http://www.shutterfly.com/role/SubsequentEvent">
<link:definition> 2107100 - Disclosure - Subsequent Event </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType id="SubsequentEventDetails" roleURI="http://www.shutterfly.com/role/SubsequentEventDetails">
<link:definition> 2407401 - Disclosure - Subsequent Event (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<xsd:element id="sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets" name="AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element id="sfly_AccruedConsultingCurrent" name="AccruedConsultingCurrent" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element id="sfly_AccruedFixedAssetsCurrent" name="AccruedFixedAssetsCurrent" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="instant"/>
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<xsd:element id="sfly_AssetAcquisitionTransactionCosts" name="AssetAcquisitionTransactionCosts" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element abstract="true" id="sfly_BuildingConstructionInProgressMember" name="BuildingConstructionInProgressMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
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<xsd:element abstract="true" id="sfly_DocumentAndEntityInformationAbstract" name="DocumentAndEntityInformationAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
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<xsd:element id="sfly_EffectiveDateOfAssetAcquisition" name="EffectiveDateOfAssetAcquisition" nillable="true" substitutionGroup="xbrli:item" type="invest:dateStringItemType" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_InProcessResearchAndDevelopmentMember" name="InProcessResearchAndDevelopmentMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element id="sfly_IntraperiodTaxAsset" name="IntraperiodTaxAsset" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element id="sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits" name="NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element id="sfly_NumberOfDefendantsAgainstWhomComplaintWasFiledInAdditionToCompany" name="NumberOfDefendantsAgainstWhomComplaintWasFiledInAdditionToCompany" nillable="true" substitutionGroup="xbrli:item" type="xbrli:integerItemType" xbrli:periodType="instant"/>
<xsd:element id="sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax" name="NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax" nillable="true" substitutionGroup="xbrli:item" type="xbrli:integerItemType" xbrli:periodType="instant"/>
<xsd:element abstract="true" id="sfly_OtherJurisdictionsMember" name="OtherJurisdictionsMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element id="sfly_OtherPrepaidExpensesAndCurrentAssets" name="OtherPrepaidExpensesAndCurrentAssets" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element id="sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets" name="PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_PenguinDigitalMember" name="PenguinDigitalMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_PhotoccinoLtdMember" name="PhotoccinoLtdMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element id="sfly_PrepaidServiceContractsCurrent" name="PrepaidServiceContractsCurrent" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element abstract="true" id="sfly_PrincetonDigitalImageMember" name="PrincetonDigitalImageMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element id="sfly_RepaymentsOfCapitalLeaseObligations" name="RepaymentsOfCapitalLeaseObligations" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element id="sfly_RestrictedStockUnitsExpectedToVestEndingPeriod" name="RestrictedStockUnitsExpectedToVestEndingPeriod" nillable="true" substitutionGroup="xbrli:item" type="xbrli:sharesItemType" xbrli:periodType="instant"/>
<xsd:element id="sfly_RestrictedStockUnitsGrantedInPeriod" name="RestrictedStockUnitsGrantedInPeriod" nillable="true" substitutionGroup="xbrli:item" type="xbrli:sharesItemType" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_SoftwareAndWebsiteDevelopmentCostsMember" name="SoftwareAndWebsiteDevelopmentCostsMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_StockBasedCompensationStockOptionActivitiesAbstract" name="StockBasedCompensationStockOptionActivitiesAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
<xsd:element id="sfly_TechnologyAndDevelopmentExpenses" name="TechnologyAndDevelopmentExpenses" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_TechnologyAndDevelopmentMember" name="TechnologyAndDevelopmentMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration"/>
<xsd:element abstract="true" id="sfly_WeightedAverageContractualTermYearsAbstract" name="WeightedAverageContractualTermYearsAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration"/>
<xsd:element id="sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares" name="WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares" nillable="true" substitutionGroup="xbrli:item" type="xbrli:sharesItemType" xbrli:periodType="duration"/>
</xsd:schema>

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