SEC Info  
    Home      Search      My Interests      Help      Sign In      Please Sign In

Shutterfly Inc – ‘10-Q’ for 9/30/12 – ‘EX-101.DEF’

On:  Tuesday, 11/6/12, at 4:17pm ET   ·   For:  9/30/12   ·   Accession #:  1125920-12-15   ·   File #:  1-33031

Previous ‘10-Q’:  ‘10-Q’ on 7/31/12 for 6/30/12   ·   Next:  ‘10-Q’ on 5/7/13 for 3/31/13   ·   Latest:  ‘10-Q’ on 8/7/19 for 6/30/19

Find Words in Filings emoji
 
  in    Show  and   Hints

  As Of               Filer                 Filing    For·On·As Docs:Size

11/06/12  Shutterfly Inc                    10-Q        9/30/12   41:4.5M

Quarterly Report   —   Form 10-Q   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Shutterfly Inc 10-Q 9-30-2012                       HTML    518K 
 2: EX-10.02    Material Contract                                   HTML     36K 
 3: EX-31.01    Certification -- §302 - SOA'02                      HTML     21K 
 4: EX-31.02    Certification -- §302 - SOA'02                      HTML     21K 
 5: EX-32.01    Certification -- §906 - SOA'02                      HTML     17K 
 6: EX-32.02    Certification -- §906 - SOA'02                      HTML     17K 
24: R1          Document and Entity Information                     HTML     40K 
17: R2          Condensed Consolidated Balance Sheet (Unaudited)    HTML    112K 
22: R3          Condensed Consolidated Balance Sheet (Unaudited)    HTML     26K 
                (Parenthetical)                                                  
26: R4          Condensed Consolidated Statement of Income          HTML     61K 
                (Unaudited)                                                      
38: R5          Condensed Consolidated Statement of Income          HTML     23K 
                (Unaudited) (Parenthetical)                                      
18: R6          Condensed Consolidated Statement of Cash Flows      HTML    130K 
                (Unaudited)                                                      
21: R7          The Company and Summary of Significant Accounting   HTML     34K 
                Policies                                                         
16: R8          Stock-Based Compensation                            HTML    113K 
14: R9          Net Loss Per Share                                  HTML     49K 
39: R10         Balance Sheet Components                            HTML     59K 
28: R11         Commitments and Contingencies                       HTML     32K 
27: R12         Acquisitions                                        HTML     37K 
32: R13         Subsequent Event                                    HTML     17K 
33: R14         The Company and Summary of Significant Accounting   HTML     49K 
                Policies (Policies)                                              
31: R15         Stock-Based Compensation (Tables)                   HTML    104K 
34: R16         Net Loss Per Share (Tables)                         HTML     48K 
23: R17         Balance Sheet Components (Tables)                   HTML     62K 
25: R18         The Company and Summary of Significant Accounting   HTML     34K 
                Policies (Details)                                               
30: R19         Stock-Based Compensation (Details)                  HTML    172K 
41: R20         Net Loss Per Share (Details)                        HTML     33K 
36: R21         Balance Sheet Components (Prepaid Expenses and      HTML     34K 
                Other Current Assets) (Details)                                  
19: R22         Balance Sheet Components (Property and Equipment)   HTML     36K 
                (Details)                                                        
29: R23         Balance Sheet Components (Accrued Liabilities)      HTML     35K 
                (Details)                                                        
20: R24         Commitments and Contingencies (Details)             HTML     22K 
13: R25         Acquisitions (Details)                              HTML     67K 
37: R26         Subsequent Event (Details)                          HTML     15K 
40: XML         IDEA XML File -- Filing Summary                      XML     55K 
15: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS    543K 
 7: EX-101.INS  XBRL Instance -- sfly-20120930                       XML    845K 
 9: EX-101.CAL  XBRL Calculations -- sfly-20120930_cal               XML    118K 
10: EX-101.DEF  XBRL Definitions -- sfly-20120930_def                XML    215K 
11: EX-101.LAB  XBRL Labels -- sfly-20120930_lab                     XML    849K 
12: EX-101.PRE  XBRL Presentations -- sfly-20120930_pre              XML    426K 
 8: EX-101.SCH  XBRL Schema -- sfly-20120930                         XSD     74K 
35: ZIP         XBRL Zipped Folder -- 0001125920-12-000015-xbrl      Zip    105K 


‘EX-101.DEF’   —   XBRL Definitions — sfly-20120930_def


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
<?xml version="1.0" encoding="windows-1252"?>
<!-- XBRL Document Created with WebFilings -->
<!-- -->
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<roleRef roleURI="http://www.shutterfly.com/role/AcquisitionsDetails" xlink:href="sfly-20120930.xsd#AcquisitionsDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/BalanceSheetComponentsPropertyAndEquipmentDetails" xlink:href="sfly-20120930.xsd#BalanceSheetComponentsPropertyAndEquipmentDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CommitmentsAndContingenciesDetails" xlink:href="sfly-20120930.xsd#CommitmentsAndContingenciesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesDetails" xlink:href="sfly-20120930.xsd#CompanyAndSummaryOfSignificantAccountingPoliciesDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfIncomeUnauditedParenthetical" xlink:href="sfly-20120930.xsd#CondensedConsolidatedStatementOfIncomeUnauditedParenthetical" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/StockBasedCompensationDetails" xlink:href="sfly-20120930.xsd#StockBasedCompensationDetails" xlink:type="simple"/>
<roleRef roleURI="http://www.shutterfly.com/role/SubsequentEventDetails" xlink:href="sfly-20120930.xsd#SubsequentEventDetails" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" xlink:type="simple"/>
<arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" xlink:type="simple"/>
<definitionLink xlink:role="http://www.shutterfly.com/role/AcquisitionsDetails" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_EastmanKodakGalleryAssetsMember" xlink:label="loc_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:to="loc_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_PenguinDigitalMember" xlink:label="loc_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:to="loc_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_PhotoccinoLtdMember" xlink:label="loc_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:to="loc_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CustomerRelationshipsMember" xlink:label="loc_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4" xlink:to="loc_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:to="loc_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:to="loc_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PerformanceSharesMember" xlink:label="loc_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:to="loc_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DevelopedTechnologyRightsMember" xlink:label="loc_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:to="loc_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_InProcessResearchAndDevelopmentMember" xlink:label="loc_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:to="loc_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NoncompeteAgreementsMember" xlink:label="loc_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:to="loc_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGrossAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_AcquisitionPriceBeforeTransactionCosts" xlink:label="loc_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_CashPaidToDate" xlink:label="loc_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets" xlink:label="loc_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_AssetAcquisitionTransactionCosts" xlink:label="loc_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetAmount" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:type="locator"/>
<definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_EffectiveDateOfAssetAcquisition" xlink:label="loc_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:type="locator"/>
<definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="loc_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessCombinationDescriptionAbstract" xlink:label="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:to="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1" xlink:label="loc_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid" xlink:label="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08" xlink:type="locator"/>
<definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D" xlink:type="locator"/>
<definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:to="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25" xlink:type="arc"/>
</definitionLink>
<definitionLink xlink:role="http://www.shutterfly.com/role/BalanceSheetComponentsPropertyAndEquipmentDetails" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_D3DF1275E85F924A2DEABD7E7BC2E512" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_D3DF1275E85F924A2DEABD7E7BC2E512" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F43C2D7E1FA825BA578EBD7E7BC27C85" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F43C2D7E1FA825BA578EBD7E7BC27C85" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F43C2D7E1FA825BA578EBD7E7BC27C85" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_F43C2D7E1FA825BA578EBD7E7BC27C85" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComputerEquipmentMember" xlink:label="loc_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:to="loc_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SoftwareMember" xlink:label="loc_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:to="loc_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:to="loc_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_BuildingConstructionInProgressMember" xlink:label="loc_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:to="loc_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10" xlink:type="locator"/>
<definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:to="loc_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_SoftwareAndWebsiteDevelopmentCostsMember" xlink:label="loc_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_3EB0F5AE6318D855C453BD7E7BC29C7D" xlink:to="loc_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_D3DF1275E85F924A2DEABD7E7BC2E512" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_5544424CB1E6F51E37DFBD7E7BC2D083" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentGross_5544424CB1E6F51E37DFBD7E7BC2D083" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_3CDE19C613EE181CF56DBD7E7BC22940" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:to="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_3CDE19C613EE181CF56DBD7E7BC22940" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_60B72567D4C13359BFDEBD7E7BC2DD44" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_60B72567D4C13359BFDEBD7E7BC2DD44" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DepreciationDepletionAndAmortization" xlink:label="loc_us-gaap_DepreciationDepletionAndAmortization_902184F9EEF891070102BD7E7BC2AF9C" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:to="loc_us-gaap_DepreciationDepletionAndAmortization_902184F9EEF891070102BD7E7BC2AF9C" xlink:type="arc"/>
</definitionLink>
<definitionLink xlink:role="http://www.shutterfly.com/role/CommitmentsAndContingenciesDetails" xlink:type="extended">
<loc xlink:href="sfly-20120930.xsd#sfly_CommitmentsAndContingenciesLineItems" xlink:label="loc_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C" xlink:type="locator"/>
<loc xlink:href="sfly-20120930.xsd#sfly_CommitmentsAndContingenciesTable" xlink:label="loc_sfly_CommitmentsAndContingenciesTable_3E00374CFE68CB991A2DD3BDC1FAD71E" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C" xlink:to="loc_sfly_CommitmentsAndContingenciesTable_3E00374CFE68CB991A2DD3BDC1FAD71E" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LossContingenciesByNatureOfContingencyAxis" xlink:label="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_0A2A86FE9AB3232DE9A2D3BDC1FA5DB4" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_sfly_CommitmentsAndContingenciesTable_3E00374CFE68CB991A2DD3BDC1FAD71E" xlink:to="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_0A2A86FE9AB3232DE9A2D3BDC1FA5DB4" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LossContingencyNatureDomain" xlink:label="loc_us-gaap_LossContingencyNatureDomain_62B46730DE77BD02E795D3BDC1FA3FB4_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_0A2A86FE9AB3232DE9A2D3BDC1FA5DB4" xlink:to="loc_us-gaap_LossContingencyNatureDomain_62B46730DE77BD02E795D3BDC1FA3FB4_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LossContingencyNatureDomain" xlink:label="loc_us-gaap_LossContingencyNatureDomain_62B46730DE77BD02E795D3BDC1FA3FB4" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_0A2A86FE9AB3232DE9A2D3BDC1FA5DB4" xlink:to="loc_us-gaap_LossContingencyNatureDomain_62B46730DE77BD02E795D3BDC1FA3FB4" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_PrincetonDigitalImageMember" xlink:label="loc_sfly_PrincetonDigitalImageMember_B05E34D268D3AB0E0F7BD3BDC1FA5D2A" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_0A2A86FE9AB3232DE9A2D3BDC1FA5DB4" xlink:to="loc_sfly_PrincetonDigitalImageMember_B05E34D268D3AB0E0F7BD3BDC1FA5D2A" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D723866A682BE728075FD3BDC1FAA264" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_sfly_CommitmentsAndContingenciesTable_3E00374CFE68CB991A2DD3BDC1FAD71E" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D723866A682BE728075FD3BDC1FAA264" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A40DB8095130418459B3D3BDC1FA2C92_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D723866A682BE728075FD3BDC1FAA264" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A40DB8095130418459B3D3BDC1FA2C92_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A40DB8095130418459B3D3BDC1FA2C92" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D723866A682BE728075FD3BDC1FAA264" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A40DB8095130418459B3D3BDC1FA2C92" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_BuildingConstructionInProgressMember" xlink:label="loc_sfly_BuildingConstructionInProgressMember_E23DAEE57DDE02DAAABED3BDC1FAF6E9" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A40DB8095130418459B3D3BDC1FA2C92" xlink:to="loc_sfly_BuildingConstructionInProgressMember_E23DAEE57DDE02DAAABED3BDC1FAF6E9" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AreaOfRealEstateProperty" xlink:label="loc_us-gaap_AreaOfRealEstateProperty_7FE62F4A6C512D638915D3BDC1FACF8B" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C" xlink:to="loc_us-gaap_AreaOfRealEstateProperty_7FE62F4A6C512D638915D3BDC1FACF8B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_942C066D2EB94FB1AA56D3BDC1FA505C" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentGross_942C066D2EB94FB1AA56D3BDC1FA505C" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_NumberOfDefendantsAgainstWhomComplaintWasFiledInAdditionToCompany" xlink:label="loc_sfly_NumberOfDefendantsAgainstWhomComplaintWasFiledInAdditionToCompany_F472391E899C4CB87DEFD3BDC1FA1641" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C" xlink:to="loc_sfly_NumberOfDefendantsAgainstWhomComplaintWasFiledInAdditionToCompany_F472391E899C4CB87DEFD3BDC1FA1641" xlink:type="arc"/>
</definitionLink>
<definitionLink xlink:role="http://www.shutterfly.com/role/CompanyAndSummaryOfSignificantAccountingPoliciesDetails" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxCreditCarryforwardLineItems" xlink:label="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxCreditCarryforwardTable" xlink:label="loc_us-gaap_TaxCreditCarryforwardTable_23A922F9394C530F327DD366D41E1442" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:to="loc_us-gaap_TaxCreditCarryforwardTable_23A922F9394C530F327DD366D41E1442" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxAuthorityAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_TaxCreditCarryforwardTable_23A922F9394C530F327DD366D41E1442" xlink:to="loc_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF" xlink:to="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF" xlink:to="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="loc_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:to="loc_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InternalRevenueServiceIRSMember" xlink:label="loc_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:to="loc_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_CaliforniaMember" xlink:label="loc_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:to="loc_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_OtherJurisdictionsMember" xlink:label="loc_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:to="loc_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:to="loc_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits" xlink:label="loc_sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits_CC5F33005D5A2E510D13D366D41E246B" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:to="loc_sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits_CC5F33005D5A2E510D13D366D41E246B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OperatingLossCarryforwardsExpirationDates" xlink:label="loc_us-gaap_OperatingLossCarryforwardsExpirationDates_8F29E5633410E3687AE5D366D41EE6BD" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:to="loc_us-gaap_OperatingLossCarryforwardsExpirationDates_8F29E5633410E3687AE5D366D41EE6BD" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax" xlink:label="loc_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:to="loc_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA" xlink:type="arc"/>
</definitionLink>
<definitionLink xlink:role="http://www.shutterfly.com/role/CondensedConsolidatedStatementOfIncomeUnauditedParenthetical" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:to="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostOfSalesMember" xlink:label="loc_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:to="loc_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_TechnologyAndDevelopmentMember" xlink:label="loc_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:to="loc_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="loc_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:to="loc_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:to="loc_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5" xlink:type="arc"/>
</definitionLink>
<definitionLink xlink:role="http://www.shutterfly.com/role/StockBasedCompensationDetails" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:to="loc_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:to="loc_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:to="loc_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_9C77E43FECC0438137E8D3E0C329E7B2" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9" xlink:to="loc_us-gaap_MinimumMember_9C77E43FECC0438137E8D3E0C329E7B2" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9" xlink:to="loc_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_D8A57DF2B3BD64625251D3E0C3292EDE" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:to="loc_us-gaap_AwardTypeAxis_D8A57DF2B3BD64625251D3E0C3292EDE" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_D8A57DF2B3BD64625251D3E0C3292EDE" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_D8A57DF2B3BD64625251D3E0C3292EDE" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockOptionsMember" xlink:label="loc_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC" xlink:to="loc_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PerformanceSharesMember" xlink:label="loc_us-gaap_PerformanceSharesMember_B7A984074EAC954A2C1BD3E0C329AC1F" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_6B2364F41ED2BA6B7020D3E0C32917FC" xlink:to="loc_us-gaap_PerformanceSharesMember_B7A984074EAC954A2C1BD3E0C329AC1F" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_PenguinDigitalMember" xlink:label="loc_sfly_PenguinDigitalMember_F8381A2C4C92BB2FBB62D3E0C32966AE" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:to="loc_sfly_PenguinDigitalMember_F8381A2C4C92BB2FBB62D3E0C32966AE" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_PhotoccinoLtdMember" xlink:label="loc_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:to="loc_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_StockBasedCompensationStockOptionActivitiesAbstract" xlink:label="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:type="locator"/>
<definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A" xlink:type="locator"/>
<definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_WeightedAverageContractualTermYearsAbstract" xlink:label="loc_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_3E6E3298FC2E75B067EDD3E0C3298E6D" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_3E6E3298FC2E75B067EDD3E0C3298E6D" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_AggregateIntrinsicValueAbstract" xlink:label="loc_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:type="locator"/>
<definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:type="locator"/>
<definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_5AD3391E31D4BEA03492D3E0C3296579" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_5AD3391E31D4BEA03492D3E0C3296579" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_9F4302F2D57FDA2FEAD4D3E0C3294BD4" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_9F4302F2D57FDA2FEAD4D3E0C3294BD4" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_RestrictedStockUnitsExpectedToVestEndingPeriod" xlink:label="loc_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:to="loc_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:type="locator"/>
<definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_E1FDB305734F72C59538D3E0C32977F8" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_E1FDB305734F72C59538D3E0C32977F8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:type="locator"/>
<definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:type="locator"/>
<definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:type="arc"/>
<loc xlink:href="sfly-20120930.xsd#sfly_RestrictedStockUnitsGrantedInPeriod" xlink:label="loc_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:type="locator"/>
<definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:type="locator"/>
<definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:type="locator"/>
<definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:type="arc"/>
</definitionLink>
<definitionLink xlink:role="http://www.shutterfly.com/role/SubsequentEventDetails" xlink:type="extended">
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SubsequentEventLineItems" xlink:label="loc_us-gaap_SubsequentEventLineItems_119D1B645C429AA88DF4D3C0065452D4" xlink:type="locator"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SubsequentEventTable" xlink:label="loc_us-gaap_SubsequentEventTable_8D53DE3ED86B6E1B9E1AD3C00654EFAE" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SubsequentEventLineItems_119D1B645C429AA88DF4D3C0065452D4" xlink:to="loc_us-gaap_SubsequentEventTable_8D53DE3ED86B6E1B9E1AD3C00654EFAE" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_1ECE84F4C207BF9E91DED3C00654FD6D" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_SubsequentEventTable_8D53DE3ED86B6E1B9E1AD3C00654EFAE" xlink:to="loc_us-gaap_SubsequentEventTypeAxis_1ECE84F4C207BF9E91DED3C00654FD6D" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_A3C595BD4A21AB13B33DD3C006546B20_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_1ECE84F4C207BF9E91DED3C00654FD6D" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_A3C595BD4A21AB13B33DD3C006546B20_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_A3C595BD4A21AB13B33DD3C006546B20" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_1ECE84F4C207BF9E91DED3C00654FD6D" xlink:to="loc_us-gaap_SubsequentEventTypeDomain_A3C595BD4A21AB13B33DD3C006546B20" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_5BF06ED990D6A37AFBADD3C006546580" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_A3C595BD4A21AB13B33DD3C006546B20" xlink:to="loc_us-gaap_SubsequentEventMember_5BF06ED990D6A37AFBADD3C006546580" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FinancingAxis" xlink:label="loc_us-gaap_FinancingAxis_6027294923AD445FC01BD3C006541AF8" xlink:type="locator"/>
<definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_SubsequentEventTable_8D53DE3ED86B6E1B9E1AD3C00654EFAE" xlink:to="loc_us-gaap_FinancingAxis_6027294923AD445FC01BD3C006541AF8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FinancingDomain" xlink:label="loc_us-gaap_FinancingDomain_00E380216DFA5C1EDA9CD3C00654D9CD_default" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FinancingAxis_6027294923AD445FC01BD3C006541AF8" xlink:to="loc_us-gaap_FinancingDomain_00E380216DFA5C1EDA9CD3C00654D9CD_default" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FinancingDomain" xlink:label="loc_us-gaap_FinancingDomain_00E380216DFA5C1EDA9CD3C00654D9CD" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FinancingAxis_6027294923AD445FC01BD3C006541AF8" xlink:to="loc_us-gaap_FinancingDomain_00E380216DFA5C1EDA9CD3C00654D9CD" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RepurchaseOfEquityMember" xlink:label="loc_us-gaap_RepurchaseOfEquityMember_4DDCC3BB453207A6AB3AD3C006540AC8" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FinancingDomain_00E380216DFA5C1EDA9CD3C00654D9CD" xlink:to="loc_us-gaap_RepurchaseOfEquityMember_4DDCC3BB453207A6AB3AD3C006540AC8" xlink:type="arc"/>
<loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount_CCAEA275941431057E75D3C2DFE7932A" xlink:type="locator"/>
<definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SubsequentEventLineItems_119D1B645C429AA88DF4D3C0065452D4" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount_CCAEA275941431057E75D3C2DFE7932A" xlink:type="arc"/>
</definitionLink>
</linkbase>

Top
Filing Submission 0001125920-12-000015   –   Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Copyright © 2024 Fran Finnegan & Company LLC – All Rights Reserved.
AboutPrivacyRedactionsHelp — Thu., Apr. 18, 7:03:01.1am ET