SEC Info - Shutterfly Inc - ‘10-Q’ for 9/30/12

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Shutterfly Inc – ‘10-Q’ for 9/30/12 – ‘EX-101.LAB’

On: Tuesday, 11/6/12, at 4:17pm ET · For: 9/30/12 · Accession #: 1125920-12-15 · File #: 1-33031

  As Of               Filer                 Filing    For·On·As Docs:Size

11/06/12  Shutterfly Inc                    10-Q        9/30/12   41:4.5M

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 10-Q        Shutterfly Inc 10-Q 9-30-2012                       HTML    518K 
 2: EX-10.02    Material Contract                                   HTML     36K 
 3: EX-31.01    Certification -- §302 - SOA'02                      HTML     21K 
 4: EX-31.02    Certification -- §302 - SOA'02                      HTML     21K 
 5: EX-32.01    Certification -- §906 - SOA'02                      HTML     17K 
 6: EX-32.02    Certification -- §906 - SOA'02                      HTML     17K 
24: R1          Document and Entity Information                     HTML     40K 
17: R2          Condensed Consolidated Balance Sheet (Unaudited)    HTML    112K 
22: R3          Condensed Consolidated Balance Sheet (Unaudited)    HTML     26K 
                (Parenthetical)                                                  
26: R4          Condensed Consolidated Statement of Income          HTML     61K 
                (Unaudited)                                                      
38: R5          Condensed Consolidated Statement of Income          HTML     23K 
                (Unaudited) (Parenthetical)                                      
18: R6          Condensed Consolidated Statement of Cash Flows      HTML    130K 
                (Unaudited)                                                      
21: R7          The Company and Summary of Significant Accounting   HTML     34K 
                Policies                                                         
16: R8          Stock-Based Compensation                            HTML    113K 
14: R9          Net Loss Per Share                                  HTML     49K 
39: R10         Balance Sheet Components                            HTML     59K 
28: R11         Commitments and Contingencies                       HTML     32K 
27: R12         Acquisitions                                        HTML     37K 
32: R13         Subsequent Event                                    HTML     17K 
33: R14         The Company and Summary of Significant Accounting   HTML     49K 
                Policies (Policies)                                              
31: R15         Stock-Based Compensation (Tables)                   HTML    104K 
34: R16         Net Loss Per Share (Tables)                         HTML     48K 
23: R17         Balance Sheet Components (Tables)                   HTML     62K 
25: R18         The Company and Summary of Significant Accounting   HTML     34K 
                Policies (Details)                                               
30: R19         Stock-Based Compensation (Details)                  HTML    172K 
41: R20         Net Loss Per Share (Details)                        HTML     33K 
36: R21         Balance Sheet Components (Prepaid Expenses and      HTML     34K 
                Other Current Assets) (Details)                                  
19: R22         Balance Sheet Components (Property and Equipment)   HTML     36K 
                (Details)                                                        
29: R23         Balance Sheet Components (Accrued Liabilities)      HTML     35K 
                (Details)                                                        
20: R24         Commitments and Contingencies (Details)             HTML     22K 
13: R25         Acquisitions (Details)                              HTML     67K 
37: R26         Subsequent Event (Details)                          HTML     15K 
40: XML         IDEA XML File -- Filing Summary                      XML     55K 
15: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS    543K 
 7: EX-101.INS  XBRL Instance -- sfly-20120930                       XML    845K 
 9: EX-101.CAL  XBRL Calculations -- sfly-20120930_cal               XML    118K 
10: EX-101.DEF  XBRL Definitions -- sfly-20120930_def                XML    215K 
11: EX-101.LAB  XBRL Labels -- sfly-20120930_lab                     XML    849K 
12: EX-101.PRE  XBRL Presentations -- sfly-20120930_pre              XML    426K 
 8: EX-101.SCH  XBRL Schema -- sfly-20120930                         XSD     74K 
35: ZIP         XBRL Zipped Folder -- 0001125920-12-000015-xbrl      Zip    105K

‘EX-101.LAB’ — XBRL Labels — sfly-20120930_lab

This Exhibit is an XBRL XML File.

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<link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple"/>

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<link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_E1971F4871EE291D6253D43BE3FAD53B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Business Acquisitions, by Acquisition [Table] </link:label>

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<link:label id="lab_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition [Axis] </link:label>

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<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:to="lab_us-gaap_BusinessAcquisitionAxis_E3D387BEEEC03A033A3ED43BE3FBB3F8" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Acquiree [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:to="lab_us-gaap_BusinessAcquisitionAcquireeDomain_84F089518E5D20B2EE8DD43BE3FBE9EE" xlink:type="arc"/>

<link:label id="lab_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130_label_en-US" xlink:label="lab_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Eastman Kodak Gallery Assets [Member] </link:label>

<link:label id="lab_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130_documentation_en-US" xlink:label="lab_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Represents an entity that is being acquired or purchased in a merger or acquisition. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_EastmanKodakGalleryAssetsMember" xlink:label="loc_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:to="lab_sfly_EastmanKodakGalleryAssetsMember_CFDF4201444F21E1C00AD43BE3FB0130" xlink:type="arc"/>

<link:label id="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20_terseLabel_en-US" xlink:label="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Penguin Digital [Member] </link:label>

<link:label id="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20_label_en-US" xlink:label="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Penguin Digital [Member] </link:label>

<link:label id="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20_documentation_en-US" xlink:label="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Penguin Digital [Member] </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_PenguinDigitalMember" xlink:label="loc_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:to="lab_sfly_PenguinDigitalMember_22DE479F2BB29FFFFCCCD43BE3FB0B20" xlink:type="arc"/>

<link:label id="lab_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478_label_en-US" xlink:label="lab_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Photoccino Ltd [Member] </link:label>

<link:label id="lab_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478_documentation_en-US" xlink:label="lab_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Represents an entity that is being acquired or purchased in a merger or acquisition. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_PhotoccinoLtdMember" xlink:label="loc_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:to="lab_sfly_PhotoccinoLtdMember_1BAC0DF5B1F4156F763ED43BE3FB6478" xlink:type="arc"/>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets by Major Class [Axis] </link:label>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets by Major Class [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_FBB0AF82A4BFA2F884FCD43BE3FB3D80" xlink:type="arc"/>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Major Class Name [Domain] </link:label>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Major Class Name [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5169E933BC85A6E6E8D7D43BE3FB37B4" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Customer Relationships [Member] </link:label>

<link:label id="lab_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB_label_en-US" xlink:label="lab_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Customer Relationships [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CustomerRelationshipsMember" xlink:label="loc_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:to="lab_us-gaap_CustomerRelationshipsMember_D6947B60BA251CC03B55D43BE3FBB9CB" xlink:type="arc"/>

<link:label id="lab_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Award Type [Axis] </link:label>

<link:label id="lab_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Award Type [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:to="lab_us-gaap_AwardTypeAxis_791AE52994FC100E6FA4D43BE3FB65D7" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Award Type [Domain] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Award Type [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_825CF54E7143722A0C5ED43BE3FB6BE8" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted Stock [Member] </link:label>

<link:label id="lab_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9_label_en-US" xlink:label="lab_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted Stock [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestrictedStockMember" xlink:label="loc_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:to="lab_us-gaap_RestrictedStockMember_C0A35DFB15FB24BAA31BD43BE3FB4BE9" xlink:type="arc"/>

<link:label id="lab_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42_terseLabel_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Performance Based Restricted Stock [Member] </link:label>

<link:label id="lab_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42_label_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Performance Shares [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PerformanceSharesMember" xlink:label="loc_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:to="lab_us-gaap_PerformanceSharesMember_206FEE8B7545E7ACD1E9D43BE3FB0F42" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_DEBE1473D6499DC79395D43BE3FB8870" xlink:type="arc"/>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_4FDE27A6B71B91358D62D43BE3FB5068" xlink:type="arc"/>

<link:label id="lab_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA_terseLabel_en-US" xlink:label="lab_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Technology [Member] </link:label>

<link:label id="lab_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA_label_en-US" xlink:label="lab_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Developed Technology Rights [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DevelopedTechnologyRightsMember" xlink:label="loc_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:to="lab_us-gaap_DevelopedTechnologyRightsMember_D9FAEE9C4CD0C78BF849D43BE3FBE9AA" xlink:type="arc"/>

<link:label id="lab_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810_label_en-US" xlink:label="lab_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> In Process Research and Development [Member] </link:label>

<link:label id="lab_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810_documentation_en-US" xlink:label="lab_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The value associated with in-process research and development acquired. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_InProcessResearchAndDevelopmentMember" xlink:label="loc_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:to="lab_sfly_InProcessResearchAndDevelopmentMember_460F9D33D8AC19626C67D43BE3FC0810" xlink:type="arc"/>

<link:label id="lab_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248_label_en-US" xlink:label="lab_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Noncompete Agreements [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NoncompeteAgreementsMember" xlink:label="loc_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248" xlink:to="lab_us-gaap_NoncompeteAgreementsMember_FA54562B51A2E2072A25D43BE3FC2248" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Acquired Finite Lived Intangible Asset [Line Items] </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:to="lab_us-gaap_BusinessAcquisitionLineItems_9D2CBC776D9913355DDBD43BE3FCBDC7" xlink:type="arc"/>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Net [Abstract] </link:label>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Assets, Gross [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGrossAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsGrossAbstract_6CBA64F9C3F6B9278FF5D43BE3FC6146" xlink:type="arc"/>

<link:label id="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF_terseLabel_en-US" xlink:label="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Acquisition of Assets </link:label>

<link:label id="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF_label_en-US" xlink:label="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Acquisition Price Before Transaction Costs </link:label>

<link:label id="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF_documentation_en-US" xlink:label="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Acquisition price before the addition of transaction costs. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AcquisitionPriceBeforeTransactionCosts" xlink:label="loc_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:to="lab_sfly_AcquisitionPriceBeforeTransactionCosts_8695FFD9A6F4CF29D513D43BE3FC7BCF" xlink:type="arc"/>

<link:label id="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613_terseLabel_en-US" xlink:label="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash paid to date </link:label>

<link:label id="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613_label_en-US" xlink:label="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash paid to date </link:label>

<link:label id="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613_documentation_en-US" xlink:label="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Cash paid to date in asset acquisition. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_CashPaidToDate" xlink:label="loc_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:to="lab_sfly_CashPaidToDate_3FB00FBCE8F7048658B6D43BE3FC9613" xlink:type="arc"/>

<link:label id="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65_verboseLabel_en-US" xlink:label="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Remaining amount to be paid </link:label>

<link:label id="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65_label_en-US" xlink:label="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrual for Final Installment Payment for Finite Intangible Assets </link:label>

<link:label id="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65_documentation_en-US" xlink:label="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Accrual for Final Installment Payment for Finite Intangible Assets. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets" xlink:label="loc_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:to="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_E1D178BB3BE5756087BDD43BE3FC7D65" xlink:type="arc"/>

<link:label id="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD_terseLabel_en-US" xlink:label="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Acquisition transaction costs </link:label>

<link:label id="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD_label_en-US" xlink:label="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Asset Acquisition Transaction Costs </link:label>

<link:label id="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD_documentation_en-US" xlink:label="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Transaction costs capitalized as part of an asset acquisition. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AssetAcquisitionTransactionCosts" xlink:label="loc_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:to="lab_sfly_AssetAcquisitionTransactionCosts_23180ABCC9ED67521A6ED43BE3FC6CCD" xlink:type="arc"/>

<link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344_terseLabel_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Acquisition purchase price </link:label>

<link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344_label_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Acquired Finite-lived Intangible Asset, Amount </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetAmount" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:to="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetAmount_7DC2D940BEFFCD652D98D43BE3FC4344" xlink:type="arc"/>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortized useful life (in years) </link:label>

<link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Finite-Lived Intangible Asset, Useful Life </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_B51C48B0DA1FEA33BC74D43BE3FC9029" xlink:type="arc"/>

<link:label id="lab_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9_label_en-US" xlink:label="lab_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Effective date of asset acquisition </link:label>

<link:label id="lab_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9_documentation_en-US" xlink:label="lab_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Month, date and year in which the asset acquisition was completed. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_EffectiveDateOfAssetAcquisition" xlink:label="loc_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:to="lab_sfly_EffectiveDateOfAssetAcquisition_3C5006AE733EBA22B693D43BE3FC88A9" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Combination [Abstract] </link:label>

<link:label id="lab_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationDescriptionAbstract_105CD21B36236012E9C0D43BE3FCE74F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Combination, Description [Abstract] </link:label>

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<link:label id="lab_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Effective date of acquisition </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Effective Date of Acquisition </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1" xlink:label="loc_us-gaap_BusinessAcquisitionEffectiveDateOfAcquisition1_C607444C2D7660CFDC58D43BE3FCA197" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash portion of purchase price </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Cost of Acquired Entity, Cash Paid </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid" xlink:label="loc_us-gaap_BusinessAcquisitionCostOfAcquiredEntityCashPaid_AA160D43EAD76AD102D2D43BE3FC3191" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Recognition period of share based compensation restricted stock units (in years) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_229987BFCEA08C4943B9D43BE3FCD743" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Purchase price allocated to intangibles </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Amortizable Intangible Assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:to="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAmortizableIntangibleAssets_FED0297F3A104BBA6391D43BE3FCFEC5" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assets and liabilities acquired </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Net Tangible Assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationNetTangibleAssets_C2C339EDF80D3049F12FD43BE3FC7C08" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Purchase price allocated to goodwill </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Goodwill Amount </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationGoodwillAmount_3A504711E4D704F4EE5FD43BE3FCD01D" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Purchase price allocated to deferred tax liability </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Deferred Taxes Asset (Liability), Net, Noncurrent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationDeferredIncomeTaxesAssetLiabilityNet_FF4A9B6C6A28042C5084D43BE3FC922D" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assets acquired </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Assets Acquired </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquired_ADD2FA4C7986501942E6D43BE3FC22F0" xlink:type="locator"/>

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<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Liabilities assumed </link:label>

<link:label id="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Purchase Price Allocation, Liabilities Assumed </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed" xlink:label="loc_us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumed_9F02A546C328BFD07B2DD43BE3FCEF25" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EarningsPerShareAbstract_CDD44929D8C30103CDF7FF6EB97DDAFF_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_CDD44929D8C30103CDF7FF6EB97DDAFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Earnings Per Share [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_CDD44929D8C30103CDF7FF6EB97DDAFF" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NetIncomeLoss_34F86C4BC779F226AFA8FF6EB97D67E4_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_34F86C4BC779F226AFA8FF6EB97D67E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net loss </link:label>

<link:label id="lab_us-gaap_NetIncomeLoss_34F86C4BC779F226AFA8FF6EB97D67E4_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_34F86C4BC779F226AFA8FF6EB97D67E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Income (Loss) Attributable to Parent </link:label>

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<link:label id="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7_verboseLabel_en-US" xlink:label="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Weighted-average common shares outstanding (in shares) </link:label>

<link:label id="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7_label_en-US" xlink:label="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Weighted Average Number of Shares Outstanding Basic and Diluted in Shares </link:label>

<link:label id="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7_documentation_en-US" xlink:label="lab_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The average number of shares or units issued and outstanding that are used in calculating basic and diluted EPS. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares" xlink:label="loc_sfly_WeightedAverageNumberOfSharesOutstandingBasicAndDilutedInShares_41A7E031F239156304DFFF6EB97D99C7" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EarningsPerShareBasicAndDiluted_95BF4137B6FAB8BC1F47FF6EB97D80A4_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAndDiluted_95BF4137B6FAB8BC1F47FF6EB97D80A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net loss per share - basic and diluted (in dollars per share) </link:label>

<link:label id="lab_us-gaap_EarningsPerShareBasicAndDiluted_95BF4137B6FAB8BC1F47FF6EB97D80A4_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAndDiluted_95BF4137B6FAB8BC1F47FF6EB97D80A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Earnings Per Share, Basic and Diluted </link:label>

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<link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_53FE4CA1A300DB4ACA0AFF6EB97D61E9_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_53FE4CA1A300DB4ACA0AFF6EB97D61E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock options and restricted stock units (in shares) </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationAbstract_77D35773A24F5B1AE059FF6EB97DC3BC_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationAbstract_77D35773A24F5B1AE059FF6EB97DC3BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationAbstract_77D35773A24F5B1AE059FF6EB97DC3BC" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_AD90DB384E2A8B365E23FF6EB97D79F9_verboseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_AD90DB384E2A8B365E23FF6EB97D79F9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Stock-Based Compensation </link:label>

<link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_AD90DB384E2A8B365E23FF6EB97D79F9_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_AD90DB384E2A8B365E23FF6EB97D79F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disclosure of Compensation Related Costs, Share-based Payments [Text Block] </link:label>

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<link:label id="lab_us-gaap_IncomeStatementAbstract_9D8849C0C7E700B0E6C9FF6EB981E277_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_9D8849C0C7E700B0E6C9FF6EB981E277" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Statement [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_9D8849C0C7E700B0E6C9FF6EB981E277" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SalesRevenueNet_D7E0A3122A42187B68C8FF6EB9812EEA_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_D7E0A3122A42187B68C8FF6EB9812EEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net revenues </link:label>

<link:label id="lab_us-gaap_SalesRevenueNet_D7E0A3122A42187B68C8FF6EB9812EEA_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_D7E0A3122A42187B68C8FF6EB9812EEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Revenue, Net </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="loc_us-gaap_SalesRevenueNet_D7E0A3122A42187B68C8FF6EB9812EEA" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CostOfRevenue_00656A7F5CF287A45EFFFF6EB98190F5_verboseLabel_en-US" xlink:label="lab_us-gaap_CostOfRevenue_00656A7F5CF287A45EFFFF6EB98190F5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Cost of net revenues </link:label>

<link:label id="lab_us-gaap_CostOfRevenue_00656A7F5CF287A45EFFFF6EB98190F5_label_en-US" xlink:label="lab_us-gaap_CostOfRevenue_00656A7F5CF287A45EFFFF6EB98190F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Revenue </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostOfRevenue" xlink:label="loc_us-gaap_CostOfRevenue_00656A7F5CF287A45EFFFF6EB98190F5" xlink:type="locator"/>

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<link:label id="lab_us-gaap_GrossProfit_A63636F5969FFB5631F7FF6EB982AF1B_totalLabel_en-US" xlink:label="lab_us-gaap_GrossProfit_A63636F5969FFB5631F7FF6EB982AF1B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Gross profit </link:label>

<link:label id="lab_us-gaap_GrossProfit_A63636F5969FFB5631F7FF6EB982AF1B_label_en-US" xlink:label="lab_us-gaap_GrossProfit_A63636F5969FFB5631F7FF6EB982AF1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Gross Profit </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_A63636F5969FFB5631F7FF6EB982AF1B" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OperatingExpensesAbstract_0C508C741CFCB25ED6C9FF6EB982CC98_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_0C508C741CFCB25ED6C9FF6EB982CC98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Operating expenses: </link:label>

<link:label id="lab_us-gaap_OperatingExpensesAbstract_0C508C741CFCB25ED6C9FF6EB982CC98_label_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_0C508C741CFCB25ED6C9FF6EB982CC98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Expenses [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OperatingExpensesAbstract" xlink:label="loc_us-gaap_OperatingExpensesAbstract_0C508C741CFCB25ED6C9FF6EB982CC98" xlink:type="locator"/>

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<link:label id="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8_verboseLabel_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Technology and development </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8_label_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Technology And Development Expenses </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8_documentation_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The aggregate personnel and related costs for employees and contractors engaged in the development and ongoing maintenance of the entity's website, infrastructure and software. These expenses include (i) depreciation of the computer and network hardware used to run the entity's website (ii) storage of the customer data (iii) amortization of purchased software and (iv) co-location, power and bandwidth costs. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_TechnologyAndDevelopmentExpenses" xlink:label="loc_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8" xlink:to="lab_sfly_TechnologyAndDevelopmentExpenses_17ED17D5689E1331DF81FF6EB9827EB8" xlink:type="arc"/>

<link:label id="lab_us-gaap_SellingAndMarketingExpense_9ED7423F1265A7C959CCFF6EB9825EA1_verboseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_9ED7423F1265A7C959CCFF6EB9825EA1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Sales and marketing </link:label>

<link:label id="lab_us-gaap_SellingAndMarketingExpense_9ED7423F1265A7C959CCFF6EB9825EA1_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_9ED7423F1265A7C959CCFF6EB9825EA1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling and Marketing Expense </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_9ED7423F1265A7C959CCFF6EB9825EA1" xlink:type="locator"/>

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<link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_A94E06C9F9B4EAD612C6FF6EB9825EFB_verboseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_A94E06C9F9B4EAD612C6FF6EB9825EFB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> General and administrative </link:label>

<link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_A94E06C9F9B4EAD612C6FF6EB9825EFB_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_A94E06C9F9B4EAD612C6FF6EB9825EFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> General and Administrative Expense </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_A94E06C9F9B4EAD612C6FF6EB9825EFB" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OperatingExpenses_C5EAB38F7AC7753468A9FF6EB98281D8_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingExpenses_C5EAB38F7AC7753468A9FF6EB98281D8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total operating expenses </link:label>

<link:label id="lab_us-gaap_OperatingExpenses_C5EAB38F7AC7753468A9FF6EB98281D8_label_en-US" xlink:label="lab_us-gaap_OperatingExpenses_C5EAB38F7AC7753468A9FF6EB98281D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Expenses </link:label>

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<link:label id="lab_us-gaap_OperatingIncomeLoss_A70A35237847C9303FA5FF6EB982A18A_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_A70A35237847C9303FA5FF6EB982A18A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Loss from operations </link:label>

<link:label id="lab_us-gaap_OperatingIncomeLoss_A70A35237847C9303FA5FF6EB982A18A_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_A70A35237847C9303FA5FF6EB982A18A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Income (Loss) </link:label>

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<link:label id="lab_us-gaap_InterestExpense_35ADF3DCCEEA750A657DFF6EB982705F_negatedLabel_en-US" xlink:label="lab_us-gaap_InterestExpense_35ADF3DCCEEA750A657DFF6EB982705F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Interest expense </link:label>

<link:label id="lab_us-gaap_InterestExpense_35ADF3DCCEEA750A657DFF6EB982705F_label_en-US" xlink:label="lab_us-gaap_InterestExpense_35ADF3DCCEEA750A657DFF6EB982705F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Interest Expense </link:label>

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<link:label id="lab_us-gaap_InvestmentIncomeInterest_99B27398B54310AD2435FF6EB9821DBB_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeInterest_99B27398B54310AD2435FF6EB9821DBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Investment Income, Interest </link:label>

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<link:label id="lab_us-gaap_DisclosureTextBlockAbstract_2F12BFAFE82A8768251EFF6EB98C0D85_label_en-US" xlink:label="lab_us-gaap_DisclosureTextBlockAbstract_2F12BFAFE82A8768251EFF6EB98C0D85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Disclosure Text Block [Abstract] </link:label>

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<link:label id="lab_us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_02C71276769DD36AE779FF6EB98C9BCF_label_en-US" xlink:label="lab_us-gaap_SupplementalBalanceSheetDisclosuresTextBlock_02C71276769DD36AE779FF6EB98C9BCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Supplemental Balance Sheet Disclosures [Text Block] </link:label>

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<link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_E2CE2C549E671767E327BD29BC2895F8_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_E2CE2C549E671767E327BD29BC2895F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Financial Position [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_E2CE2C549E671767E327BD29BC2895F8" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AssetsAbstract_2888CB4752AD3BF8F5BABD29BC28295B_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_2888CB4752AD3BF8F5BABD29BC28295B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assets </link:label>

<link:label id="lab_us-gaap_AssetsAbstract_2888CB4752AD3BF8F5BABD29BC28295B_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_2888CB4752AD3BF8F5BABD29BC28295B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets [Abstract] </link:label>

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<link:label id="lab_us-gaap_AssetsCurrentAbstract_9C0AB8B40BA403A6A4CFBD29BC28667F_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_9C0AB8B40BA403A6A4CFBD29BC28667F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current assets: </link:label>

<link:label id="lab_us-gaap_AssetsCurrentAbstract_9C0AB8B40BA403A6A4CFBD29BC28667F_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_9C0AB8B40BA403A6A4CFBD29BC28667F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Current [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_9C0AB8B40BA403A6A4CFBD29BC28667F" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_0D208AF23CA014772956BD29BC28F5EF_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_0D208AF23CA014772956BD29BC28F5EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents </link:label>

<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_0D208AF23CA014772956BD29BC28F5EF_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_0D208AF23CA014772956BD29BC28F5EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash and Cash Equivalents, at Carrying Value </link:label>

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<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_A327D52D7DE8733FE401BD29BC28E242_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_A327D52D7DE8733FE401BD29BC28E242" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, net </link:label>

<link:label id="lab_us-gaap_AccountsReceivableNetCurrent_A327D52D7DE8733FE401BD29BC28E242_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_A327D52D7DE8733FE401BD29BC28E242" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Receivable, Net, Current </link:label>

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<link:label id="lab_us-gaap_InventoryNet_F01CA347447C07623381BD29BC2813B2_verboseLabel_en-US" xlink:label="lab_us-gaap_InventoryNet_F01CA347447C07623381BD29BC2813B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Inventories </link:label>

<link:label id="lab_us-gaap_InventoryNet_F01CA347447C07623381BD29BC2813B2_label_en-US" xlink:label="lab_us-gaap_InventoryNet_F01CA347447C07623381BD29BC2813B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Inventory, Net </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_F01CA347447C07623381BD29BC2813B2" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DeferredTaxAssetsNetCurrent_952AB94766DEC413A70DBD29BC28EE83_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetCurrent_952AB94766DEC413A70DBD29BC28EE83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax asset, current portion </link:label>

<link:label id="lab_us-gaap_DeferredTaxAssetsNetCurrent_952AB94766DEC413A70DBD29BC28EE83_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetCurrent_952AB94766DEC413A70DBD29BC28EE83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Assets, Net of Valuation Allowance, Current </link:label>

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<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_55C8FE7375A95597EBC9BD29BC281B7E_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_55C8FE7375A95597EBC9BD29BC281B7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Expense and Other Assets, Current </link:label>

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<link:label id="lab_us-gaap_AssetsCurrent_254DD14F98E4888364F7BD29BC2885AC_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_254DD14F98E4888364F7BD29BC2885AC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total current assets </link:label>

<link:label id="lab_us-gaap_AssetsCurrent_254DD14F98E4888364F7BD29BC2885AC_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_254DD14F98E4888364F7BD29BC2885AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets, Current </link:label>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_86531D5FABBF7D9EFF6ABD29BC28860F_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_86531D5FABBF7D9EFF6ABD29BC28860F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment, net </link:label>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_86531D5FABBF7D9EFF6ABD29BC28860F_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_86531D5FABBF7D9EFF6ABD29BC28860F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Net </link:label>

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<link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_9EDE21EF9277020E26A2BD29BC28CDF7_verboseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_9EDE21EF9277020E26A2BD29BC28CDF7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Intangible assets, net </link:label>

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<link:label id="lab_us-gaap_Goodwill_483F52DE873054197860BD29BC285BDE_label_en-US" xlink:label="lab_us-gaap_Goodwill_483F52DE873054197860BD29BC285BDE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Goodwill </link:label>

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<link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_D9E052D10D157A86A9B0BD29BC281B99_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_D9E052D10D157A86A9B0BD29BC281B99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax asset, net of current portion </link:label>

<link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_D9E052D10D157A86A9B0BD29BC281B99_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_D9E052D10D157A86A9B0BD29BC281B99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Assets, Net of Valuation Allowance, Noncurrent </link:label>

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<link:label id="lab_us-gaap_OtherAssetsNoncurrent_208A46F59033FC5BD09ABD29BC287D83_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_208A46F59033FC5BD09ABD29BC287D83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other assets </link:label>

<link:label id="lab_us-gaap_OtherAssetsNoncurrent_208A46F59033FC5BD09ABD29BC287D83_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_208A46F59033FC5BD09ABD29BC287D83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Assets, Noncurrent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_208A46F59033FC5BD09ABD29BC287D83" xlink:type="locator"/>

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<link:label id="lab_us-gaap_Assets_2610075670EC77943C15BD29BC28785E_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_2610075670EC77943C15BD29BC28785E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total assets </link:label>

<link:label id="lab_us-gaap_Assets_2610075670EC77943C15BD29BC28785E_label_en-US" xlink:label="lab_us-gaap_Assets_2610075670EC77943C15BD29BC28785E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Assets </link:label>

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<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_5CEA246CD882AE021A9FBD29BC283EBB_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_5CEA246CD882AE021A9FBD29BC283EBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> LIABILITIES AND STOCKHOLDERS' EQUITY </link:label>

<link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_5CEA246CD882AE021A9FBD29BC283EBB_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_5CEA246CD882AE021A9FBD29BC283EBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities and Equity [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_5CEA246CD882AE021A9FBD29BC283EBB" xlink:type="locator"/>

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<link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_A901391215A4EB32EE5ABD29BC28CDA2_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_A901391215A4EB32EE5ABD29BC28CDA2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Current liabilities: </link:label>

<link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_A901391215A4EB32EE5ABD29BC28CDA2_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_A901391215A4EB32EE5ABD29BC28CDA2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Current [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_A901391215A4EB32EE5ABD29BC28CDA2" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AccountsPayableCurrent_AD75FAD68CDDA5327F2CBD29BC2852DF_verboseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_AD75FAD68CDDA5327F2CBD29BC2852DF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accounts payable </link:label>

<link:label id="lab_us-gaap_AccountsPayableCurrent_AD75FAD68CDDA5327F2CBD29BC2852DF_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_AD75FAD68CDDA5327F2CBD29BC2852DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounts Payable, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_AD75FAD68CDDA5327F2CBD29BC2852DF" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224_verboseLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accrued liabilities </link:label>

<link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Liabilities, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrent_4B93588633BA9695758DBD29BC284224" xlink:type="arc"/>

<link:label id="lab_us-gaap_DeferredRevenueCurrent_2137184AFB046AAD070EBD29BC28117E_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_2137184AFB046AAD070EBD29BC28117E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Deferred revenue </link:label>

<link:label id="lab_us-gaap_DeferredRevenueCurrent_2137184AFB046AAD070EBD29BC28117E_label_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_2137184AFB046AAD070EBD29BC28117E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Revenue, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="loc_us-gaap_DeferredRevenueCurrent_2137184AFB046AAD070EBD29BC28117E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_LiabilitiesCurrent_91421B9C54444F052073BD29BC288F00_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_91421B9C54444F052073BD29BC288F00" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total current liabilities </link:label>

<link:label id="lab_us-gaap_LiabilitiesCurrent_91421B9C54444F052073BD29BC288F00_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_91421B9C54444F052073BD29BC288F00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_91421B9C54444F052073BD29BC288F00" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_718554F2F2F9246927B4BD29BC286E06_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_718554F2F2F9246927B4BD29BC286E06" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred tax liability </link:label>

<link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_718554F2F2F9246927B4BD29BC286E06_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_718554F2F2F9246927B4BD29BC286E06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Tax Liabilities, Net, Noncurrent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DeferredTaxLiabilitiesNoncurrent" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesNoncurrent_718554F2F2F9246927B4BD29BC286E06" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_8E8CA621A6F67780B0DFBD29BC28B743_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_8E8CA621A6F67780B0DFBD29BC28B743" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other liabilities </link:label>

<link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_8E8CA621A6F67780B0DFBD29BC28B743_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_8E8CA621A6F67780B0DFBD29BC28B743" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Liabilities, Noncurrent </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_8E8CA621A6F67780B0DFBD29BC28B743" xlink:type="locator"/>

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<link:label id="lab_us-gaap_Liabilities_D96066A8A8C9D15D6836BD29BC28486E_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_D96066A8A8C9D15D6836BD29BC28486E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total liabilities </link:label>

<link:label id="lab_us-gaap_Liabilities_D96066A8A8C9D15D6836BD29BC28486E_label_en-US" xlink:label="lab_us-gaap_Liabilities_D96066A8A8C9D15D6836BD29BC28486E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Liabilities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_D96066A8A8C9D15D6836BD29BC28486E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CommitmentsAndContingencies_B74CA649BCAC561FD28CBD29BC32F084_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_B74CA649BCAC561FD28CBD29BC32F084" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Commitments and contingencies (Note 5) </link:label>

<link:label id="lab_us-gaap_CommitmentsAndContingencies_B74CA649BCAC561FD28CBD29BC32F084_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_B74CA649BCAC561FD28CBD29BC32F084" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies </link:label>

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<link:label id="lab_us-gaap_StockholdersEquityAbstract_7C7413F7EB244B356EE0BD29BC323E94_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_7C7413F7EB244B356EE0BD29BC323E94" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stockholders' equity </link:label>

<link:label id="lab_us-gaap_StockholdersEquityAbstract_7C7413F7EB244B356EE0BD29BC323E94_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_7C7413F7EB244B356EE0BD29BC323E94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stockholders' Equity Attributable to Parent [Abstract] </link:label>

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<link:label id="lab_us-gaap_CommonStockValue_334C7ACF65EC1A640766BD29BC32198B_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_334C7ACF65EC1A640766BD29BC32198B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Common stock, $0.0001 par value; 100,000 shares authorized; 36,158 and 34,839 shares issued and outstanding on September 30, 2012 and December 31, 2011, respectively </link:label>

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<link:label id="lab_dei_EntityCentralIndexKey_B32257D00D2D6EBE81F9FF6EB97F8FAC_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_B32257D00D2D6EBE81F9FF6EB97F8FAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Central Index Key </link:label>

<link:label id="lab_dei_EntityCentralIndexKey_B32257D00D2D6EBE81F9FF6EB97F8FAC_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_B32257D00D2D6EBE81F9FF6EB97F8FAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Central Index Key </link:label>

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<link:label id="lab_dei_CurrentFiscalYearEndDate_4349CE060F877137394BFF6EB97F7041_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_4349CE060F877137394BFF6EB97F7041" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Current Fiscal Year End Date </link:label>

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<link:label id="lab_dei_EntityWellKnownSeasonedIssuer_F2DC32222FBF0828B666FF6EB97F2EF6_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_F2DC32222FBF0828B666FF6EB97F2EF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Well-known Seasoned Issuer </link:label>

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<link:loc xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_F2DC32222FBF0828B666FF6EB97F2EF6" xlink:type="locator"/>

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<link:label id="lab_dei_EntityVoluntaryFilers_48B1FD724C9490BDAE97FF6EB97F58BF_terseLabel_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_48B1FD724C9490BDAE97FF6EB97F58BF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Voluntary Filers </link:label>

<link:label id="lab_dei_EntityVoluntaryFilers_48B1FD724C9490BDAE97FF6EB97F58BF_label_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_48B1FD724C9490BDAE97FF6EB97F58BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Voluntary Filers </link:label>

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<link:label id="lab_dei_EntityCurrentReportingStatus_22B2A6C13925890BC70EFF6EB97FE2AE_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_22B2A6C13925890BC70EFF6EB97FE2AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Current Reporting Status </link:label>

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<link:label id="lab_dei_EntityFilerCategory_D5BCB7846C4DA27F29FEFF6EB97F2BEF_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_D5BCB7846C4DA27F29FEFF6EB97F2BEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Filer Category </link:label>

<link:label id="lab_dei_EntityFilerCategory_D5BCB7846C4DA27F29FEFF6EB97F2BEF_label_en-US" xlink:label="lab_dei_EntityFilerCategory_D5BCB7846C4DA27F29FEFF6EB97F2BEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Filer Category </link:label>

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<link:label id="lab_dei_EntityPublicFloat_DD91DBC46E5E20F830EDFF6EB97FE67D_terseLabel_en-US" xlink:label="lab_dei_EntityPublicFloat_DD91DBC46E5E20F830EDFF6EB97FE67D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Entity Public Float </link:label>

<link:label id="lab_dei_EntityPublicFloat_DD91DBC46E5E20F830EDFF6EB97FE67D_label_en-US" xlink:label="lab_dei_EntityPublicFloat_DD91DBC46E5E20F830EDFF6EB97FE67D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Public Float </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityPublicFloat" xlink:label="loc_dei_EntityPublicFloat_DD91DBC46E5E20F830EDFF6EB97FE67D" xlink:type="locator"/>

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<link:label id="lab_dei_EntityCommonStockSharesOutstanding_81E3C9EAC2F0E2279FF4FF6EB97F0549_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_81E3C9EAC2F0E2279FF4FF6EB97F0549" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Entity Common Stock, Shares Outstanding </link:label>

<link:loc xlink:href="http://xbrl.sec.gov/dei/2012/dei-2012-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_81E3C9EAC2F0E2279FF4FF6EB97F0549" xlink:type="locator"/>

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<link:label id="lab_dei_DocumentFiscalYearFocus_A07AB43ABBE053ABBFFBFF6EB97FFB85_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_A07AB43ABBE053ABBFFBFF6EB97FFB85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Document Fiscal Year Focus </link:label>

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<link:label id="lab_us-gaap_AccountingPoliciesAbstract_6BB0AF99A729ADD46B95FF6EB98C87BD_label_en-US" xlink:label="lab_us-gaap_AccountingPoliciesAbstract_6BB0AF99A729ADD46B95FF6EB98C87BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accounting Policies [Abstract] </link:label>

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<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_F613DFCF4D077A234BE4FF6EB9700FC1_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_F613DFCF4D077A234BE4FF6EB9700FC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Summary of the status of the company's stock option plan </link:label>

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<link:label id="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_10CB35ABA6769CDCCD68FF6EB9703308_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_10CB35ABA6769CDCCD68FF6EB9703308" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assumption used to value options granted during the period </link:label>

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<link:label id="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_C15DF1EC4AA6760D0B9DFF6EB9705E12_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedRestrictedStockUnitsActivityTableTextBlock_C15DF1EC4AA6760D0B9DFF6EB9705E12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Summary of company restricted stock unit activity </link:label>

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<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_9454A1EF8BAD6B6E7BA2BD29E85CAF61_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_9454A1EF8BAD6B6E7BA2BD29E85CAF61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid expenses and other current assets [Abstract] </link:label>

<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_9454A1EF8BAD6B6E7BA2BD29E85CAF61_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_9454A1EF8BAD6B6E7BA2BD29E85CAF61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Expense and Other Assets, Current [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract" xlink:label="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrentAbstract_9454A1EF8BAD6B6E7BA2BD29E85CAF61" xlink:type="locator"/>

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<link:label id="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565_verboseLabel_en-US" xlink:label="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Intra-period deferred tax asset </link:label>

<link:label id="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565_label_en-US" xlink:label="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Intraperiod Tax Asset </link:label>

<link:label id="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565_documentation_en-US" xlink:label="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The cumulative income tax benefit recorded as of the balance sheet date, which will offset against taxes payable, or become a component of deferred taxes on a full year basis. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_IntraperiodTaxAsset" xlink:label="loc_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565" xlink:to="lab_sfly_IntraperiodTaxAsset_6936B7148231500B911EBD29E85C5565" xlink:type="arc"/>

<link:label id="lab_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C_verboseLabel_en-US" xlink:label="lab_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid service contracts - current portion </link:label>

<link:label id="lab_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C_label_en-US" xlink:label="lab_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid service contracts current </link:label>

<link:label id="lab_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C_documentation_en-US" xlink:label="lab_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying amount as of the balance sheet date of expenditures made, related to service contracts, in advance of the timing of recognition of expenses which are expected to be charged against earnings within one year or the normal operating cycle, if longer. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_PrepaidServiceContractsCurrent" xlink:label="loc_sfly_PrepaidServiceContractsCurrent_7E87C9A51E3267018D01BD29E85C5B9C" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid marketing </link:label>

<link:label id="lab_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341_label_en-US" xlink:label="lab_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Advertising </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PrepaidAdvertising" xlink:label="loc_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341" xlink:to="lab_us-gaap_PrepaidAdvertising_695BE6141F48B1DA48BBBD29E85CE341" xlink:type="arc"/>

<link:label id="lab_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Prepaid income taxes </link:label>

<link:label id="lab_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B_label_en-US" xlink:label="lab_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Prepaid Taxes </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PrepaidTaxes" xlink:label="loc_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B" xlink:to="lab_us-gaap_PrepaidTaxes_8F839FA2E8390B7F3F3DBD29E85C715B" xlink:type="arc"/>

<link:label id="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97_verboseLabel_en-US" xlink:label="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Other prepaid expenses and current assets </link:label>

<link:label id="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97_label_en-US" xlink:label="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other prepaid expenses and current assets </link:label>

<link:label id="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97_documentation_en-US" xlink:label="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying amount as of the balance sheet date of expenditures made, not otherwise specified in the taxonomy, in advance of the timing of recognition of expenses which are expected to be charged against earnings within one year or the normal operating cycle, if longer. Also includes the aggregate carrying amount, as of the balance sheet date, of current assets not separately disclosed in the balance sheet. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_OtherPrepaidExpensesAndCurrentAssets" xlink:label="loc_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97" xlink:to="lab_sfly_OtherPrepaidExpensesAndCurrentAssets_8987F9DDAAC27D9D5FF4BD29E85C1F97" xlink:type="arc"/>

<link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_724D16C6810007B1546ABD29E85C5189_totalLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_724D16C6810007B1546ABD29E85C5189" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Total prepaid expenses and other current assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrent" xlink:label="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_724D16C6810007B1546ABD29E85C5189" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_724D16C6810007B1546ABD29E85C5189" xlink:to="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_724D16C6810007B1546ABD29E85C5189" xlink:type="arc"/>

<link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_9F52E8F36A71D297156AC38927374947_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_9F52E8F36A71D297156AC38927374947" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Statement of Cash Flows [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_9F52E8F36A71D297156AC38927374947" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9F52E8F36A71D297156AC38927374947" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_9F52E8F36A71D297156AC38927374947" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from operating activities: </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Operating Activities [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CF5289A8849230A908B0C38927375D1F" xlink:type="arc"/>

<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_15E97E67D738298259B2C3892738A335_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_15E97E67D738298259B2C3892738A335" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Adjustments to reconcile net loss to net cash used in operating activities: </link:label>

<link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_15E97E67D738298259B2C3892738A335_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_15E97E67D738298259B2C3892738A335" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_15E97E67D738298259B2C3892738A335" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DepreciationDepletionAndAmortization_4B2F1B3A907CD495A194C38927388729_verboseLabel_en-US" xlink:label="lab_us-gaap_DepreciationDepletionAndAmortization_4B2F1B3A907CD495A194C38927388729" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Depreciation and amortization </link:label>

<link:label id="lab_us-gaap_DepreciationDepletionAndAmortization_4B2F1B3A907CD495A194C38927388729_label_en-US" xlink:label="lab_us-gaap_DepreciationDepletionAndAmortization_4B2F1B3A907CD495A194C38927388729" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Depreciation, Depletion and Amortization </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DepreciationDepletionAndAmortization" xlink:label="loc_us-gaap_DepreciationDepletionAndAmortization_4B2F1B3A907CD495A194C38927388729" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_B5F23AED1979AB38CA41C3892738C247_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_B5F23AED1979AB38CA41C3892738C247" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amortization of intangible assets </link:label>

<link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_B5F23AED1979AB38CA41C3892738C247_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_B5F23AED1979AB38CA41C3892738C247" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amortization of Intangible Assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_B5F23AED1979AB38CA41C3892738C247" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensation_0D7BEE1A2D76CC203585C3892738ADD8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_0D7BEE1A2D76CC203585C3892738ADD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation, net of forfeitures </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensation_0D7BEE1A2D76CC203585C3892738ADD8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_0D7BEE1A2D76CC203585C3892738ADD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_0D7BEE1A2D76CC203585C3892738ADD8" xlink:type="locator"/>

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<link:label id="lab_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_9512D35DF9925EEE74A0C389273815BD_negatedLabel_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_9512D35DF9925EEE74A0C389273815BD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Gain on disposal of property and equipment </link:label>

<link:label id="lab_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_9512D35DF9925EEE74A0C389273815BD_label_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_9512D35DF9925EEE74A0C389273815BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Gain (Loss) on Sale of Property Plant Equipment </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GainLossOnSaleOfPropertyPlantEquipment" xlink:label="loc_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_9512D35DF9925EEE74A0C389273815BD" xlink:type="locator"/>

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<link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_322E20E89EF6F1674A85C3892738B25D_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_322E20E89EF6F1674A85C3892738B25D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Deferred income taxes </link:label>

<link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_322E20E89EF6F1674A85C3892738B25D_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_322E20E89EF6F1674A85C3892738B25D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Deferred Income Tax Expense (Benefit) </link:label>

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<link:label id="lab_us-gaap_TaxBenefitFromStockOptionsExercised1_EBE5706AA67D48991A3EC38927387B5E_terseLabel_en-US" xlink:label="lab_us-gaap_TaxBenefitFromStockOptionsExercised1_EBE5706AA67D48991A3EC38927387B5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Tax benefit from stock-based compensation </link:label>

<link:label id="lab_us-gaap_TaxBenefitFromStockOptionsExercised1_EBE5706AA67D48991A3EC38927387B5E_label_en-US" xlink:label="lab_us-gaap_TaxBenefitFromStockOptionsExercised1_EBE5706AA67D48991A3EC38927387B5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Tax Benefit from Stock Options Exercised </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxBenefitFromStockOptionsExercised1" xlink:label="loc_us-gaap_TaxBenefitFromStockOptionsExercised1_EBE5706AA67D48991A3EC38927387B5E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_CAA5D1798FCEC13040B1C38927386B6B_negatedLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_CAA5D1798FCEC13040B1C38927386B6B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Excess tax benefits from stock-based compensation </link:label>

<link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_CAA5D1798FCEC13040B1C38927386B6B_label_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_CAA5D1798FCEC13040B1C38927386B6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Excess Tax Benefit (Tax Deficiency) from Share-based Compensation, Operating Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities" xlink:label="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_CAA5D1798FCEC13040B1C38927386B6B" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_C34F02BDA606448F555CC38927389053_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_C34F02BDA606448F555CC38927389053" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Operating Capital [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_C34F02BDA606448F555CC38927389053" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_B1627EA7FD5B1CFF8EFDC3892738D108_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_B1627EA7FD5B1CFF8EFDC3892738D108" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Accounts receivable, net </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_B1627EA7FD5B1CFF8EFDC3892738D108_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_B1627EA7FD5B1CFF8EFDC3892738D108" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Accounts Receivable </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_B1627EA7FD5B1CFF8EFDC3892738D108" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInInventories_D21F67E04B1EB104A724C38927381D33_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInventories_D21F67E04B1EB104A724C38927381D33" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Inventories </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInInventories_D21F67E04B1EB104A724C38927381D33_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInventories_D21F67E04B1EB104A724C38927381D33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Inventories </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="loc_us-gaap_IncreaseDecreaseInInventories_D21F67E04B1EB104A724C38927381D33" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Prepaid expenses and other current assets </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Prepaid Expense and Other Assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A" xlink:to="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_C62120E2A79C21E1BE48C3892738826A" xlink:type="arc"/>

<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssets_AD78A3B57FB1F60EDFB9C38927385CC2_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssets_AD78A3B57FB1F60EDFB9C38927385CC2" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Other assets </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssets_AD78A3B57FB1F60EDFB9C38927385CC2_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentAssets_AD78A3B57FB1F60EDFB9C38927385CC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Noncurrent Assets </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInOtherNoncurrentAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherNoncurrentAssets_AD78A3B57FB1F60EDFB9C38927385CC2" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_1460AA812F1DCA3D892BC389273840B6_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_1460AA812F1DCA3D892BC389273840B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accounts payable </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInAccountsPayable_1460AA812F1DCA3D892BC389273840B6_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsPayable_1460AA812F1DCA3D892BC389273840B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Accounts Payable </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayable_1460AA812F1DCA3D892BC389273840B6" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_E03BDBE277C95CB514E6C38927382006_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_E03BDBE277C95CB514E6C38927382006" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued and other liabilities </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_E03BDBE277C95CB514E6C38927382006_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedLiabilities_E03BDBE277C95CB514E6C38927382006" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Accrued Liabilities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilities_E03BDBE277C95CB514E6C38927382006" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_06F5D6AFE97BE364C66CC38927397BA7_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_06F5D6AFE97BE364C66CC38927397BA7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Deferred revenue </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_06F5D6AFE97BE364C66CC38927397BA7_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_06F5D6AFE97BE364C66CC38927397BA7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Deferred Revenue </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_06F5D6AFE97BE364C66CC38927397BA7" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_35C63048626ADE0405FBC38927393333_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_35C63048626ADE0405FBC38927393333" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Other non-current liabilities </link:label>

<link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_35C63048626ADE0405FBC38927393333_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_35C63048626ADE0405FBC38927393333" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Increase (Decrease) in Other Noncurrent Liabilities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_35C63048626ADE0405FBC38927393333" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_630D2BBE750756E53E81C38927395A95_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_630D2BBE750756E53E81C38927395A95" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash used in operating activities </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_630D2BBE750756E53E81C38927395A95_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_630D2BBE750756E53E81C38927395A95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Operating Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_630D2BBE750756E53E81C38927395A95" xlink:type="locator"/>

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<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_DC1902D6504931710668C3892739B475_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_DC1902D6504931710668C3892739B475" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from investing activities: </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_DC1902D6504931710668C3892739B475_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_DC1902D6504931710668C3892739B475" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities [Abstract] </link:label>

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<link:label id="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E_negatedLabel_en-US" xlink:label="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Acquisition of business and intangibles, net of cash acquired </link:label>

<link:label id="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E_label_en-US" xlink:label="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments To Acquire Businesses Net Of Cash Acquired And To Acquire Intangible Assets </link:label>

<link:label id="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E_documentation_en-US" xlink:label="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The cash outflow associated with the (i) acquisition of a business, net of the cash acquired from the purchase, (ii) and the cash outflow to acquire asset without physical form, excluding goodwill. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets" xlink:label="loc_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E" xlink:to="lab_sfly_PaymentsToAcquireBusinessesNetOfCashAcquiredAndToAcquireIntangibleAssets_C250A8883A7ACB940235C3892739829E" xlink:type="arc"/>

<link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Purchases of property and equipment </link:label>

<link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Property, Plant, and Equipment </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C66EF6731F20D971EC8AC3892739C9C4" xlink:type="arc"/>

<link:label id="lab_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Capitalization of software and website development costs </link:label>

<link:label id="lab_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Payments to Acquire Software </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PaymentsToAcquireSoftware" xlink:label="loc_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0" xlink:to="lab_us-gaap_PaymentsToAcquireSoftware_C1558370F49914A3BC5CC3892739D5C0" xlink:type="arc"/>

<link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from sale of equipment </link:label>

<link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Sale of Property, Plant, and Equipment </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment" xlink:label="loc_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869" xlink:to="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_608753FD1072A06CA8F7C38927392869" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash used in investing activities </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Investing Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CF01CCE9A56AFA4643E1C38927396AF3" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash flows from financing activities: </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2E7436B9ABE1A7A65E48C389273984FF" xlink:type="arc"/>

<link:label id="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8_negatedLabel_en-US" xlink:label="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Principal payments of capital lease obligations </link:label>

<link:label id="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8_label_en-US" xlink:label="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Repayments of Capital Lease Obligations </link:label>

<link:label id="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8_documentation_en-US" xlink:label="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The cash outflow for the obligation for lease meeting the criteria for capitalization. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_RepaymentsOfCapitalLeaseObligations" xlink:label="loc_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8" xlink:to="lab_sfly_RepaymentsOfCapitalLeaseObligations_DDCBEBD9CED5D204F9F9C389273900C8" xlink:type="arc"/>

<link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Proceeds from issuance of common stock upon exercise of stock options </link:label>

<link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Proceeds from Stock Options Exercised </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:label="loc_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A" xlink:to="lab_us-gaap_ProceedsFromStockOptionsExercised_10F2A9780F58A51FDE1BC3892739768A" xlink:type="arc"/>

<link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE_terseLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Excess tax benefits from stock-based compensation </link:label>

<link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE_label_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Excess Tax Benefit (Tax Deficiency) from Share-based Compensation, Financing Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:label="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE" xlink:to="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_64C7BF676A019487F9C8C3892739F4BE" xlink:type="arc"/>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net cash provided by financing activities </link:label>

<link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net Cash Provided by (Used in) Financing Activities </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_561F6954B54E4A8CE2FAC3892739C022" xlink:type="arc"/>

<link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US"> Net decrease in cash and cash equivalents </link:label>

<link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash and Cash Equivalents, Period Increase (Decrease) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_03A21A4AF40339ADBEBFC38927398F48" xlink:type="arc"/>

<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_599BBA9A77A7CC2DADE8C38927390F8A_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_599BBA9A77A7CC2DADE8C38927390F8A" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents, beginning of period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_599BBA9A77A7CC2DADE8C38927390F8A" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_599BBA9A77A7CC2DADE8C38927390F8A" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_599BBA9A77A7CC2DADE8C38927390F8A" xlink:type="arc"/>

<link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_CC71533BBCA170BBF610C3892739A767_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_CC71533BBCA170BBF610C3892739A767" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Cash and cash equivalents, end of period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_CC71533BBCA170BBF610C3892739A767" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_CC71533BBCA170BBF610C3892739A767" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_CC71533BBCA170BBF610C3892739A767" xlink:type="arc"/>

<link:label id="lab_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF_terseLabel_en-US" xlink:label="lab_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Supplemental schedule of non-cash investing activities </link:label>

<link:label id="lab_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF_label_en-US" xlink:label="lab_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Noncash Investing and Financing Items [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_NoncashInvestingAndFinancingItemsAbstract" xlink:label="loc_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF" xlink:to="lab_us-gaap_NoncashInvestingAndFinancingItemsAbstract_C5BC1F3C9787FD045B59C389273928CF" xlink:type="arc"/>

<link:label id="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net increase in accrued purchases of property and equipment </link:label>

<link:label id="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F_label_en-US" xlink:label="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Capital Expenditures Incurred but Not yet Paid </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CapitalExpendituresIncurredButNotYetPaid" xlink:label="loc_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F" xlink:to="lab_us-gaap_CapitalExpendituresIncurredButNotYetPaid_867E2D51DFB31DDDADC5C389273A096F" xlink:type="arc"/>

<link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_9BCC07E8E82F9DC18BBDC389273AB15D_terseLabel_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_9BCC07E8E82F9DC18BBDC389273AB15D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Estimated fair market value of building under build-to-suit lease </link:label>

<link:label id="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_9BCC07E8E82F9DC18BBDC389273AB15D_label_en-US" xlink:label="lab_us-gaap_NoncashOrPartNoncashAcquisitionFixedAssetsAcquired1_9BCC07E8E82F9DC18BBDC389273AB15D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Noncash or Part Noncash Acquisition, Fixed Assets Acquired </link:label>

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<link:label id="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C_terseLabel_en-US" xlink:label="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amount due from adjustment of net working capital from acquired business </link:label>

<link:label id="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C_label_en-US" xlink:label="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amount Due From Acquisition </link:label>

<link:label id="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C_documentation_en-US" xlink:label="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Future cash inflow from acquisition related activity. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AmountDueFromAcquisition" xlink:label="loc_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C" xlink:to="lab_sfly_AmountDueFromAcquisition_695A192FBAD5D7B0C70CC389273AFB9C" xlink:type="arc"/>

<link:label id="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078_terseLabel_en-US" xlink:label="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Amount due for acquisition of business </link:label>

<link:label id="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078_label_en-US" xlink:label="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Amount due for acquisition </link:label>

<link:label id="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078_documentation_en-US" xlink:label="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Future cash outflow for acquisition related activity. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AmountDueForAcquisition" xlink:label="loc_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078" xlink:to="lab_sfly_AmountDueForAcquisition_80A80408DB4BD69D5D13C389273AF078" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_4975D6D9DEA80A91A8F1FF6EB9636A20_verboseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_4975D6D9DEA80A91A8F1FF6EB9636A20" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Acquisitions </link:label>

<link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_4975D6D9DEA80A91A8F1FF6EB9636A20_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_4975D6D9DEA80A91A8F1FF6EB9636A20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Business Combination Disclosure [Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessCombinationDisclosureTextBlock" xlink:label="loc_us-gaap_BusinessCombinationDisclosureTextBlock_4975D6D9DEA80A91A8F1FF6EB9636A20" xlink:type="locator"/>

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<link:label id="lab_us-gaap_EarningsPerShareTextBlock_C1D2619FC045B31E2CF7FF6EB971752B_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_C1D2619FC045B31E2CF7FF6EB971752B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Net Loss Per Share </link:label>

<link:label id="lab_us-gaap_EarningsPerShareTextBlock_C1D2619FC045B31E2CF7FF6EB971752B_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_C1D2619FC045B31E2CF7FF6EB971752B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Earnings Per Share [Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_C1D2619FC045B31E2CF7FF6EB971752B" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_A4EDA388EDEAA152A215FF6EB968EBF3_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_A4EDA388EDEAA152A215FF6EB968EBF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies Disclosure [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_A4EDA388EDEAA152A215FF6EB968EBF3" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_4ADDE4B4741C47C382E3FF6EB9681145_verboseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_4ADDE4B4741C47C382E3FF6EB9681145" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies </link:label>

<link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_4ADDE4B4741C47C382E3FF6EB9681145_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_4ADDE4B4741C47C382E3FF6EB9681145" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies Disclosure [Text Block] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_4ADDE4B4741C47C382E3FF6EB9681145" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68_label_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Property, Plant and Equipment [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:to="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_9D0B491A83120ED703E5BD7E7BC2EC68" xlink:type="arc"/>

<link:label id="lab_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761_terseLabel_en-US" xlink:label="lab_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Computer and Other Equipment [Member] </link:label>

<link:label id="lab_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761_label_en-US" xlink:label="lab_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Computer Equipment [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ComputerEquipmentMember" xlink:label="loc_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:to="lab_us-gaap_ComputerEquipmentMember_1BDC73BF89401838E5C3BD7E7BC2E761" xlink:type="arc"/>

<link:label id="lab_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B_terseLabel_en-US" xlink:label="lab_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Software [Member] </link:label>

<link:label id="lab_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B_label_en-US" xlink:label="lab_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Software [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SoftwareMember" xlink:label="loc_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:to="lab_us-gaap_SoftwareMember_E329EE3BFEEEE629EF76BD7E7BC25D1B" xlink:type="arc"/>

<link:label id="lab_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Leasehold Improvements [Member] </link:label>

<link:label id="lab_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F_label_en-US" xlink:label="lab_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Leasehold Improvements [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_LeaseholdImprovementsMember" xlink:label="loc_us-gaap_LeaseholdImprovementsMember_3DFBB4144123C1783DC2BD7E7BC2B39F" xlink:type="locator"/>

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<link:label id="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1_terseLabel_en-US" xlink:label="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Building Construction-in-Progress [Member] </link:label>

<link:label id="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1_label_en-US" xlink:label="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Building Construction-in-Progress [Member] </link:label>

<link:label id="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1_documentation_en-US" xlink:label="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Building Construction-in-Progress [Member] </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_BuildingConstructionInProgressMember" xlink:label="loc_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:to="lab_sfly_BuildingConstructionInProgressMember_1CFB7A28B325987FD670BD7E7BC2E7D1" xlink:type="arc"/>

<link:label id="lab_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10_terseLabel_en-US" xlink:label="lab_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Furniture and Fixtures [Member] </link:label>

<link:label id="lab_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10_label_en-US" xlink:label="lab_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Furniture and Fixtures [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_FurnitureAndFixturesMember" xlink:label="loc_us-gaap_FurnitureAndFixturesMember_3B66A96D0368AC7C9390BD7E7BC2FD10" xlink:type="locator"/>

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<link:label id="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F_terseLabel_en-US" xlink:label="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Software And Website Development Costs [Member] </link:label>

<link:label id="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F_label_en-US" xlink:label="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Software And Website Development Costs [Member] </link:label>

<link:label id="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F_documentation_en-US" xlink:label="lab_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Capitalized costs to develop software for internal use and website development costs, eligible for capitalization. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_SoftwareAndWebsiteDevelopmentCostsMember" xlink:label="loc_sfly_SoftwareAndWebsiteDevelopmentCostsMember_3B35694E55B1C10FAB8FBD7E7BC2751F" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_D3DF1275E85F924A2DEABD7E7BC2E512_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_D3DF1275E85F924A2DEABD7E7BC2E512" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_D3DF1275E85F924A2DEABD7E7BC2E512" xlink:type="locator"/>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and Equipment [Abstract] </link:label>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_D21EB3899545A90C4E50BD7E7BC2F035" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment [Abstract] </link:label>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_5544424CB1E6F51E37DFBD7E7BC2D083_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_5544424CB1E6F51E37DFBD7E7BC2D083" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property and equipment </link:label>

<link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_5544424CB1E6F51E37DFBD7E7BC2D083_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_5544424CB1E6F51E37DFBD7E7BC2D083" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Gross </link:label>

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<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_3CDE19C613EE181CF56DBD7E7BC22940_negatedLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_3CDE19C613EE181CF56DBD7E7BC22940" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Less: Accumulated depreciation and amortization </link:label>

<link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_3CDE19C613EE181CF56DBD7E7BC22940_label_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_3CDE19C613EE181CF56DBD7E7BC22940" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment </link:label>

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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_60B72567D4C13359BFDEBD7E7BC2DD44" xlink:type="locator"/>

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<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_DepreciationDepletionAndAmortization" xlink:label="loc_us-gaap_DepreciationDepletionAndAmortization_902184F9EEF891070102BD7E7BC2AF9C" xlink:type="locator"/>

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<link:label id="lab_us-gaap_Cash_526BCDBC93977D32B46ED366D41E7D6E_terseLabel_en-US" xlink:label="lab_us-gaap_Cash_526BCDBC93977D32B46ED366D41E7D6E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash </link:label>

<link:label id="lab_us-gaap_Cash_526BCDBC93977D32B46ED366D41E7D6E_label_en-US" xlink:label="lab_us-gaap_Cash_526BCDBC93977D32B46ED366D41E7D6E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_Cash" xlink:label="loc_us-gaap_Cash_526BCDBC93977D32B46ED366D41E7D6E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_CashEquivalentsAtCarryingValue_BC9236732AA14E2452D4D366D41EB700_terseLabel_en-US" xlink:label="lab_us-gaap_CashEquivalentsAtCarryingValue_BC9236732AA14E2452D4D366D41EB700" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cash equivalents </link:label>

<link:label id="lab_us-gaap_CashEquivalentsAtCarryingValue_BC9236732AA14E2452D4D366D41EB700_label_en-US" xlink:label="lab_us-gaap_CashEquivalentsAtCarryingValue_BC9236732AA14E2452D4D366D41EB700" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cash Equivalents, at Carrying Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashEquivalentsAtCarryingValue_BC9236732AA14E2452D4D366D41EB700" xlink:type="locator"/>

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<link:label id="lab_us-gaap_TaxCreditCarryforwardTable_23A922F9394C530F327DD366D41E1442_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardTable_23A922F9394C530F327DD366D41E1442" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Tax Credit Carryforward [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxCreditCarryforwardTable" xlink:label="loc_us-gaap_TaxCreditCarryforwardTable_23A922F9394C530F327DD366D41E1442" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Authority [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxAuthorityAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_7864039501CFCA3D46A7D366D41E19DF" xlink:type="locator"/>

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<link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Income Tax Authority [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_0E644D6A1498DD3635D0D366D41EFA34" xlink:type="locator"/>

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<link:label id="lab_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5_terseLabel_en-US" xlink:label="lab_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> State and Local Jurisdiction [Member] </link:label>

<link:label id="lab_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5_label_en-US" xlink:label="lab_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> State and Local Jurisdiction [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="loc_us-gaap_StateAndLocalJurisdictionMember_587851F9A3B0304E5889D36D0A1487C5" xlink:type="locator"/>

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<link:label id="lab_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864_terseLabel_en-US" xlink:label="lab_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Federal [Member] </link:label>

<link:label id="lab_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864_label_en-US" xlink:label="lab_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Internal Revenue Service (IRS) [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_InternalRevenueServiceIRSMember" xlink:label="loc_us-gaap_InternalRevenueServiceIRSMember_922BAFBAB1C71863485DD366D41EB864" xlink:type="locator"/>

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<link:label id="lab_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69_label_en-US" xlink:label="lab_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> California [Member] </link:label>

<link:label id="lab_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69_documentation_en-US" xlink:label="lab_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The designated tax department of the state of California entitled to levy and collect income taxes from the entity. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_CaliforniaMember" xlink:label="loc_sfly_CaliforniaMember_BCA706D42989A3E7B7B9D366D41E5E69" xlink:type="locator"/>

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<link:label id="lab_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618_label_en-US" xlink:label="lab_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Other Jurisdictions [Member] </link:label>

<link:label id="lab_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618_documentation_en-US" xlink:label="lab_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The designated tax department of other jurisdictions entitled to levy and collect income taxes from the entity. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_OtherJurisdictionsMember" xlink:label="loc_sfly_OtherJurisdictionsMember_AC7FE8F6625CC7503757D366D41EB618" xlink:type="locator"/>

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<link:label id="lab_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Tax Credit Carryforward [Line Items] </link:label>

<link:label id="lab_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Tax Credit Carryforward [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_TaxCreditCarryforwardLineItems" xlink:label="loc_us-gaap_TaxCreditCarryforwardLineItems_558E03041C399E0444F5D366D41E590F" xlink:type="locator"/>

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<link:label id="lab_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Net operating loss carryforwards </link:label>

<link:label id="lab_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Operating Loss Carryforwards </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_27DD618666554417DE95D366D41E8F1B" xlink:type="locator"/>

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<link:label id="lab_sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits_CC5F33005D5A2E510D13D366D41E246B_verboseLabel_en-US" xlink:label="lab_sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits_CC5F33005D5A2E510D13D366D41E246B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Net operating loss carryforwards associated with windfall tax benefits </link:label>

<link:label id="lab_sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits_CC5F33005D5A2E510D13D366D41E246B_label_en-US" xlink:label="lab_sfly_NetOperatingLossCarryforwardsAssociatedWithWindfallTaxBenefits_CC5F33005D5A2E510D13D366D41E246B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Net operating loss carryforwards associated with windfall tax benefits </link:label>

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<link:label id="lab_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA_verboseLabel_en-US" xlink:label="lab_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Number of other jurisdictions in which Company is subject to tax </link:label>

<link:label id="lab_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA_label_en-US" xlink:label="lab_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Number of other jurisdictions in which Company is subject to tax </link:label>

<link:label id="lab_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA_documentation_en-US" xlink:label="lab_sfly_NumberOfOtherJurisdictionsInWhichCompanyIsSubjectToTax_8FA8B6A61394D2675F4AD366D41E09AA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Number of other jurisdictions in which the Company is subject to tax, excluding United States and California. </link:label>

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<link:label id="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:to="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsTable_6573FC527B5F37F70266FF97389B6976" xlink:type="arc"/>

<link:label id="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs, by Report Line [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis" xlink:label="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:to="lab_us-gaap_ScheduleOfEmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsByReportLineAxis_52296A4724028470E107FF97389B1B47" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation [Domain] </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Allocation of Recognized Period Costs, Report Line [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsReportLineDomain_EDD0296B37DB7277E2D3FF97389B305B" xlink:type="arc"/>

<link:label id="lab_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Cost of revenues [Member] </link:label>

<link:label id="lab_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D_label_en-US" xlink:label="lab_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Cost of Sales [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_CostOfSalesMember" xlink:label="loc_us-gaap_CostOfSalesMember_750470E741F3299A57A3FF97389BDD0D" xlink:type="locator"/>

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<link:label id="lab_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C_verboseLabel_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Technology and development [Member] </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C_label_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Technology and Development [Member] </link:label>

<link:label id="lab_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C_documentation_en-US" xlink:label="lab_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The allocation (or location) of expenses to (in) technology and development. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_TechnologyAndDevelopmentMember" xlink:label="loc_sfly_TechnologyAndDevelopmentMember_C5616883CC0BB191A087FF97389B428C" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F_verboseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Sales and marketing [Member] </link:label>

<link:label id="lab_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Selling and Marketing Expense [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SellingAndMarketingExpenseMember" xlink:label="loc_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:to="lab_us-gaap_SellingAndMarketingExpenseMember_022277269E7AF7BE5238FF97389B432F" xlink:type="arc"/>

<link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165_verboseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> General and administrative [Member] </link:label>

<link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> General and Administrative Expense [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpenseMember_57507F4DC87EF9B516B9FF97389B0165" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsLineItems_EC5647BF2C2C1EF47CF9FF97389BFF9D" xlink:type="locator"/>

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<link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5_terseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Stock-based compensation </link:label>

<link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Allocated Share-based Compensation Expense </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_4C0DC520AD8AD6B34440FF97389B8DA5" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_CDEFEE1CF4E65D04259CD3E0C31FB811" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7_terseLabel_en-US" xlink:label="lab_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Range [Axis] </link:label>

<link:label id="lab_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7_label_en-US" xlink:label="lab_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Range [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_4C6602658C084354D6E4D3E0C329FDF7" xlink:type="locator"/>

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<link:label id="lab_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9_terseLabel_en-US" xlink:label="lab_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Range [Domain] </link:label>

<link:label id="lab_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9_label_en-US" xlink:label="lab_us-gaap_RangeMember_13C00C41EC0E02DA2B58D3E0C32935D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Range [Domain] </link:label>

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<link:label id="lab_us-gaap_MinimumMember_9C77E43FECC0438137E8D3E0C329E7B2_terseLabel_en-US" xlink:label="lab_us-gaap_MinimumMember_9C77E43FECC0438137E8D3E0C329E7B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Minimum [Member] </link:label>

<link:label id="lab_us-gaap_MinimumMember_9C77E43FECC0438137E8D3E0C329E7B2_label_en-US" xlink:label="lab_us-gaap_MinimumMember_9C77E43FECC0438137E8D3E0C329E7B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Minimum [Member] </link:label>

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<link:label id="lab_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Maximum [Member] </link:label>

<link:label id="lab_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808_label_en-US" xlink:label="lab_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Maximum [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:to="lab_us-gaap_MaximumMember_12DD6914569417B4D207D3E0C329C808" xlink:type="arc"/>

<link:label id="lab_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8_label_en-US" xlink:label="lab_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock Options [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockOptionsMember" xlink:label="loc_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8" xlink:to="lab_us-gaap_StockOptionsMember_428FBE5DF062457AE92CD3E0C32946B8" xlink:type="arc"/>

<link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667_label_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted Stock Units (RSUs) [Member] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667" xlink:to="lab_us-gaap_RestrictedStockUnitsRSUMember_5622988B3A6A707D1351D3E0C3290667" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Acquisition [Axis] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:to="lab_us-gaap_BusinessAcquisitionAxis_0760BEB12989F984E1C9D3E0C329C984" xlink:type="arc"/>

<link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Business Acquisition, Acquiree [Domain] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:to="lab_us-gaap_BusinessAcquisitionAcquireeDomain_6AD73BF24F8942B01B2CD3E0C3291246" xlink:type="arc"/>

<link:label id="lab_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0_terseLabel_en-US" xlink:label="lab_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Photoccino Ltd [Member] </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_PhotoccinoLtdMember" xlink:label="loc_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0" xlink:to="lab_sfly_PhotoccinoLtdMember_C54947D38AF02C16E8FBD3E0C329E9D0" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award [Line Items] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_ACA517223E9BB8B71757D3E0C3297715" xlink:type="arc"/>

<link:label id="lab_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC_label_en-US" xlink:label="lab_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Stock Based Compensation (Stock Option Activities) [Abstract] </link:label>

<link:label id="lab_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC_documentation_en-US" xlink:label="lab_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> -- None. No documentation exists for this element. -- </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_StockBasedCompensationStockOptionActivitiesAbstract" xlink:label="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:to="lab_sfly_StockBasedCompensationStockOptionActivitiesAbstract_4803195B71E38E49B968D3E0C329A9AC" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Number of options outstanding [Roll forward] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_8EE6BE660A39A42E88D4D3E0C32902F9" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Balances (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_1880E146D317D60939DCD3E0C32981AA" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriod_1188964F09F3F22212E0D3E0C329B861" xlink:type="arc"/>

<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6_negatedLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Exercised (in shares) </link:label>

<link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_2BD0E04F62BEA9D4091AD3E0C32906F6" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Forfeited, cancelled or expired (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_3CA73E451DC376F4C99CD3E0C3295D70" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_20C51CCDDCC600D257C2D3E0C329B9A9_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_20C51CCDDCC600D257C2D3E0C329B9A9" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Balances (in shares) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_20C51CCDDCC600D257C2D3E0C329B9A9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_20C51CCDDCC600D257C2D3E0C329B9A9" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_20C51CCDDCC600D257C2D3E0C329B9A9" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber_577C54F4DDFBAF024783D3E0C32934EC" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Options vested (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_E74A6B98FFF113FF6554D3E0C32939B2" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted Average Exercise Price [Abstract] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_934B11195316C2C6F02AD3E0C3299517" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Balances (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_7BFBB51F3F54D2B056D9D3E0C329B8D5" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D8CF41FBF49252624531D3E0C329F4AA" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Exercised (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_C1277186C0519B7B0C08D3E0C3290E0F" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited, cancelled or expired (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangements by Share-based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_716F683A6746F2A7BBB6D3E0C329DD8E" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_012421277F164D52AB7FD3E0C3297173_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_012421277F164D52AB7FD3E0C3297173" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Balances (in dollars per share) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_012421277F164D52AB7FD3E0C3297173" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice_A514ABA1528D7EF47FC2D3E0C3296983" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Exercise Price </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_A37EBE110D526DE6819FD3E0C329034A" xlink:type="locator"/>

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<link:label id="lab_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83_terseLabel_en-US" xlink:label="lab_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted Average Contractual Term (Years) [Abstract] </link:label>

<link:label id="lab_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83_label_en-US" xlink:label="lab_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Weighted Average Contractual Term (Years) [Abstract] </link:label>

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<link:loc xlink:href="sfly-20120930.xsd#sfly_WeightedAverageContractualTermYearsAbstract" xlink:label="loc_sfly_WeightedAverageContractualTermYearsAbstract_FCADF58DC5A322A4E234D3E0C329AF83" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D_periodEndLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending balance (in years) </link:label>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_9C7956DC3627DEFB5251D3E0C3293E7D" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest at end of period (in years) </link:label>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageRemainingContractualTerm1_7B6B2BD1E07785A67473D3E0C329EAEA" xlink:type="locator"/>

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<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_3E6E3298FC2E75B067EDD3E0C3298E6D_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_3E6E3298FC2E75B067EDD3E0C3298E6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested at end of period (in years) </link:label>

<link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_3E6E3298FC2E75B067EDD3E0C3298E6D_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_3E6E3298FC2E75B067EDD3E0C3298E6D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Remaining Contractual Term </link:label>

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<link:label id="lab_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468_terseLabel_en-US" xlink:label="lab_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Aggregate Intrinsic Value [Abstract] </link:label>

<link:label id="lab_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468_label_en-US" xlink:label="lab_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Aggregate Intrinsic Value [Abstract] </link:label>

<link:label id="lab_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468_documentation_en-US" xlink:label="lab_sfly_AggregateIntrinsicValueAbstract_96DD0713506D4CBD7913D3E0C3293468" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> -- None. No documentation exists for this element. -- </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Ending balance </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_F8F7FDD3C7078332B3C5D3E0C329BF8B" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested and expected to vest at end of period </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_83C1B26ED00757576D63D3E0C329B571" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Options vested at end of period </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Aggregate Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_A9B7119C79DD3872E43AD3E0C329688B" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted average grant-date fair value (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_AA9BBD05750C2CB4DBB4D3E0C329300E" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Total intrinsic value of options exercised </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Total Intrinsic Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_02A72C668BBE772B6A2FD3E0C3297888" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Net cash proceeds from the exercise of stock options </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Cash Received from Exercise of Stock Options </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationCashReceivedFromExerciseOfStockOptions_D6A8B9011ABE236395DFD3E0C329A21B" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Assumptions used to value options granted [Abstract] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_FBFEB44346F5271AE266D3E0C32940A4" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Dividend yield (in hundreths) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_193FEA494CA813CC795FD3E0C3294242" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Annual risk free rate of return (in hundreths) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_862ABC5868FC6F695EEAD3E0C32920BD" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Expected volatility (in hundreths) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_C4E37CCEEC8D29C1B3CBD3E0C329B0F8" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_9F4302F2D57FDA2FEAD4D3E0C3294BD4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_9F4302F2D57FDA2FEAD4D3E0C3294BD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Vesting period of restricted stock </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Restricted Stock Units & Awards [Roll forward] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_B5E070B78F7E698684CED3E0C3292197" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward] </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, beginning of period (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_14068520489A13A0159DD3E0C3298D91" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_7EE563663F1D045CDC7FD3E0C329DB49" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Vested (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_007571CD5C18A772B682D3E0C329A7C0" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in shares) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_2B5B14CBA6E3C47D22B4D3E0C329718E" xlink:type="locator"/>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_564540B7B458B48DF383D3E0C3299402_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_564540B7B458B48DF383D3E0C3299402" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, ending period (in shares) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_564540B7B458B48DF383D3E0C3299402" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_564540B7B458B48DF383D3E0C3299402" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_564540B7B458B48DF383D3E0C3299402" xlink:type="arc"/>

<link:label id="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA_periodEndLabel_en-US" xlink:label="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Restricted stock units expected to vest, Ending period (in shares) </link:label>

<link:label id="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA_label_en-US" xlink:label="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted stock units expected to vest, Ending period </link:label>

<link:label id="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA_documentation_en-US" xlink:label="lab_sfly_RestrictedStockUnitsExpectedToVestEndingPeriod_1B01A5B6DC677C131F77D3E0C329A2BA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> The number of non-vested equity-based payment instruments, excluding stock (or unit) options, that validly exist and are expected to vest as of the balance sheet date. </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Weighted Average Grant Date Fair Value [Abstract] </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_97864667642B2F6F7EF8D3E0C329A10E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Additional Disclosures [Abstract] </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_E1FDB305734F72C59538D3E0C32977F8_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_E1FDB305734F72C59538D3E0C32977F8" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, beginning period (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_E1FDB305734F72C59538D3E0C32977F8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_E1FDB305734F72C59538D3E0C32977F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value </link:label>

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<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Granted (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_909F34472469047DCDD1D3E0C329830D" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Vested (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_5D31CE6B33B593AACC06D3E0C329525C" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Forfeited (in dollars per share) </link:label>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_4572018DADEF3096B17ED3E0C3290DBD" xlink:type="arc"/>

<link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_73BFEFA1F2BE057E1E7FD3E0C329976D_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_73BFEFA1F2BE057E1E7FD3E0C329976D" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US"> Awarded and unvested, ending period (in dollars per share) </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_73BFEFA1F2BE057E1E7FD3E0C329976D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_73BFEFA1F2BE057E1E7FD3E0C329976D" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_73BFEFA1F2BE057E1E7FD3E0C329976D" xlink:type="arc"/>

<link:label id="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972_verboseLabel_en-US" xlink:label="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Number of restricted stock units with both performance and service vesting criteria </link:label>

<link:label id="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972_label_en-US" xlink:label="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Restricted stock units granted in the period </link:label>

<link:label id="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972_documentation_en-US" xlink:label="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Number of restricted stock units granted in the period that have both performance and service vesting criteria. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_RestrictedStockUnitsGrantedInPeriod" xlink:label="loc_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:to="lab_sfly_RestrictedStockUnitsGrantedInPeriod_7DF45B67DAFF74A5966FD3E0C3297972" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Unrecognized compensation expense </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_E38F9BBB872BC6EC4C68D3E0C3296EED" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized, Period for Recognition </link:label>

<link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized, Period for Recognition </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_D9675F91D5DE8A184BEFD3E4EAF0144D" xlink:type="arc"/>

<link:label id="lab_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9_verboseLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accrued Liabilities [Abstract] </link:label>

<link:label id="lab_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Liabilities, Current [Abstract] </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccruedLiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrentAbstract_5357ECB760BB02321584D3B61D7355B9" xlink:type="arc"/>

<link:label id="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_F0257CFB9126CB29E292D3B6C5685546_terseLabel_en-US" xlink:label="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_F0257CFB9126CB29E292D3B6C5685546" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrual for final payment for intangible asset </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets" xlink:label="loc_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_F0257CFB9126CB29E292D3B6C5685546" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_F0257CFB9126CB29E292D3B6C5685546" xlink:to="lab_sfly_AccrualForFinalInstallmentPaymentForFiniteIntangibleAssets_F0257CFB9126CB29E292D3B6C5685546" xlink:type="arc"/>

<link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A37E6EC71A0B9B2C409DD3B6C572E326_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A37E6EC71A0B9B2C409DD3B6C572E326" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued compensation </link:label>

<link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A37E6EC71A0B9B2C409DD3B6C572E326_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A37E6EC71A0B9B2C409DD3B6C572E326" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Employee-related Liabilities, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_A37E6EC71A0B9B2C409DD3B6C572E326" xlink:type="locator"/>

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<link:label id="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629_terseLabel_en-US" xlink:label="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued fixed assets </link:label>

<link:label id="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629_label_en-US" xlink:label="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Fixed Assets, Current </link:label>

<link:label id="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629_documentation_en-US" xlink:label="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date of obligations incurred through that date and payable for fixed assets. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AccruedFixedAssetsCurrent" xlink:label="loc_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629" xlink:to="lab_sfly_AccruedFixedAssetsCurrent_7E35798D5B62044D39DCD3B6C57C9629" xlink:type="arc"/>

<link:label id="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02_verboseLabel_en-US" xlink:label="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US"> Accrued production costs </link:label>

<link:label id="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02_label_en-US" xlink:label="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued production costs current </link:label>

<link:label id="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02_documentation_en-US" xlink:label="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US"> Carrying value as of the balance sheet date of obligations incurred through that date and payable for production costs. </link:label>

<link:loc xlink:href="sfly-20120930.xsd#sfly_AccruedProductionCostsCurrent" xlink:label="loc_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02" xlink:type="locator"/>

<link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02" xlink:to="lab_sfly_AccruedProductionCostsCurrent_C8DDA72FA3F661A5236BD3B6C57C5C02" xlink:type="arc"/>

<link:label id="lab_us-gaap_AccruedMarketingCostsCurrent_978BA647C60741F5E667D3B6C57C6B7D_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedMarketingCostsCurrent_978BA647C60741F5E667D3B6C57C6B7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued marketing expenses </link:label>

<link:label id="lab_us-gaap_AccruedMarketingCostsCurrent_978BA647C60741F5E667D3B6C57C6B7D_label_en-US" xlink:label="lab_us-gaap_AccruedMarketingCostsCurrent_978BA647C60741F5E667D3B6C57C6B7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Accrued Marketing Costs, Current </link:label>

<link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2012/elts/us-gaap-2012-01-31.xsd#us-gaap_AccruedMarketingCostsCurrent" xlink:label="loc_us-gaap_AccruedMarketingCostsCurrent_978BA647C60741F5E667D3B6C57C6B7D" xlink:type="locator"/>

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<link:label id="lab_us-gaap_TaxesPayableCurrent_0C024BFAAEF35C259578D3B6C586BCDD_terseLabel_en-US" xlink:label="lab_us-gaap_TaxesPayableCurrent_0C024BFAAEF35C259578D3B6C586BCDD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Accrued income and sales taxes </link:label>

<link:label id="lab_us-gaap_TaxesPayableCurrent_0C024BFAAEF35C259578D3B6C586BCDD_label_en-US" xlink:label="lab_us-gaap_TaxesPayableCurrent_0C024BFAAEF35C259578D3B6C586BCDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US"> Taxes Payable, Current </link:label>

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<link:label id="lab_sfly_PrincetonDigitalImageMember_B05E34D268D3AB0E0F7BD3BDC1FA5D2A_terseLabel_en-US" xlink:label="lab_sfly_PrincetonDigitalImageMember_B05E34D268D3AB0E0F7BD3BDC1FA5D2A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Princeton Digital Image [Member] </link:label>

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<link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D723866A682BE728075FD3BDC1FAA264_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_D723866A682BE728075FD3BDC1FAA264" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Property, Plant and Equipment, Type [Axis] </link:label>

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<link:label id="lab_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C_terseLabel_en-US" xlink:label="lab_sfly_CommitmentsAndContingenciesLineItems_2BC77D73A5E428074647D3BDC1FAF27C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US"> Commitments and Contingencies [Line Items] </link:label>

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Filing Submission 0001125920-12-000015 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Shutterfly Inc – ‘10-Q’ for 9/30/12 – ‘EX-101.LAB’

On: Tuesday, 11/6/12, at 4:17pm ET · For: 9/30/12 · Accession #: 1125920-12-15 · File #: 1-33031

Previous ‘10-Q’: ‘10-Q’ on 7/31/12 for 6/30/12 · Next: ‘10-Q’ on 5/7/13 for 3/31/13 · Latest: ‘10-Q’ on 8/7/19 for 6/30/19

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34Filing Table of Contents

‘EX-101.LAB’ — XBRL Labels — sfly-20120930_lab

This Exhibit is an XBRL XML File.

Quarterly Report — Form 10-Q — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents