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Airnet Technology Inc. – ‘20-F’ for 12/31/13 – ‘EX-101.SCH’

On: Friday, 4/25/14, at 2:26pm ET · For: 12/31/13 · Accession #: 1144204-14-24869 · File #: 1-33765

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 4/25/14  Airnet Technology Inc.            20-F       12/31/13  119:11M                                    Toppan Merrill/FA

Annual Report by a Foreign Non-Canadian Issuer — Form 20-F — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 20-F        Annual Report by a Foreign Non-Canadian Issuer      HTML   1.30M 
 2: EX-4.50     Instrument Defining the Rights of Security Holders  HTML     54K 
 3: EX-4.51     Instrument Defining the Rights of Security Holders  HTML     51K 
 4: EX-4.52     Instrument Defining the Rights of Security Holders  HTML     42K 
 5: EX-4.53     Instrument Defining the Rights of Security Holders  HTML     44K 
 6: EX-8.1      Opinion of Counsel re: Tax Matters                  HTML     35K 
 9: EX-13.1     Annual or Quarterly Report to Security Holders      HTML     33K 
10: EX-13.2     Annual or Quarterly Report to Security Holders      HTML     33K 
 7: EX-12.1     Statement re: Computation of Ratios                 HTML     37K 
 8: EX-12.2     Statement re: Computation of Ratios                 HTML     37K 
11: EX-15.1     Letter re: Unaudited Interim Financial Information  HTML     34K 
12: EX-15.2     Letter re: Unaudited Interim Financial Information  HTML     33K 
13: EX-15.3     Letter re: Unaudited Interim Financial Information  HTML     32K 
82: R1          Document and Entity Information                     HTML     58K 
65: R2          Consolidated Balance Sheets                         HTML    161K 
78: R3          Consolidated Balance Sheets (Parenthetical)         HTML     68K 
86: R4          Consolidated Statements of Operations               HTML    111K 
109: R5          Consolidated Statements of Operations               HTML     36K  
                (Parenthetical)                                                  
68: R6          Consolidated Statements of Comprehensive            HTML     51K 
                Income/(Loss)                                                    
77: R7          Consolidated Statements of Changes in Equity        HTML     93K 
59: R8          Consolidated Statments of Cash Flows                HTML    171K 
48: R9          Organization and Principal Activities               HTML    116K 
111: R10         Summary of Significant Accounting Policies          HTML     98K  
88: R11         Segment Information and Revenue Analysis            HTML     49K 
87: R12         Short-Term Investments                              HTML     35K 
94: R13         Long-Term Investments                               HTML     53K 
95: R14         Accounts Receivable, Net                            HTML     49K 
92: R15         Other Current Assets                                HTML     42K 
96: R16         Long-Term Deposits                                  HTML     38K 
79: R17         Acquired Intangible Assets, Net                     HTML     64K 
83: R18         Goodwill                                            HTML     39K 
90: R19         Property and Equipment, Net                         HTML     43K 
119: R20         Prepaid Equipment Cost                              HTML     36K  
104: R21         Accrued Expenses and Other Current Liabilities      HTML     41K  
73: R22         Income Taxes                                        HTML     77K 
89: R23         Net Loss Per Share                                  HTML     44K 
75: R24         Share Based Payments                                HTML     68K 
39: R25         Fair Value Measurement                              HTML     39K 
105: R26         Share Repurchase Plan                               HTML     36K  
115: R27         Mainland China Contribution Plan                    HTML     36K  
54: R28         Statutory Reserves                                  HTML     36K 
53: R29         Restricted Net Assets                               HTML     36K 
57: R30         Commitments                                         HTML     45K 
58: R31         Contingent Liabilities                              HTML     42K 
60: R32         Related Party Transactions                          HTML     50K 
28: R33         Additional Information-Financial Statement          HTML    150K 
                Schedule I Financial Information of Parent Company               
102: R34         Summary of Significant Accounting Policies          HTML    190K  
                (Policies)                                                       
71: R35         Organization and Principal Activities (Tables)      HTML    102K 
74: R36         Summary of Significant Accounting Policies          HTML     47K 
                (Tables)                                                         
43: R37         Segment Information and Revenue Analysis (Tables)   HTML     42K 
118: R38         Long-Term Investments (Tables)                      HTML     51K  
20: R39         Accounts Receivable, Net (Tables)                   HTML     47K 
62: R40         Other Current Assets (Tables)                       HTML     42K 
108: R41         Long-Term Deposits (Tables)                         HTML     37K  
41: R42         Acquired Intangible Assets, Net (Tables)            HTML     63K 
52: R43         Goodwill (Tables)                                   HTML     38K 
56: R44         Property and Equipment, Net (Tables)                HTML     41K 
66: R45         Accrued Expenses and Other Current Liabilities      HTML     40K 
                (Tables)                                                         
27: R46         Income Taxes (Tables)                               HTML     72K 
47: R47         Net Loss Per Share (Tables)                         HTML     42K 
22: R48         Share Based Payments (Tables)                       HTML     53K 
107: R49         Commitments (Tables)                                HTML     42K  
40: R50         Related Party Transactions (Tables)                 HTML     49K 
103: R51         Additional Information-Financial Statement          HTML    150K  
                Schedule I Financial Information of Parent Company               
                (Tables)                                                         
44: R52         Organization and Principal Activities (Schedule of  HTML     90K 
                Companies Subsidiaries and VIE's) (Details)                      
63: R53         Organization and Principal Activities (Schedule of  HTML     53K 
                VIE's Consolidated Balance Sheets) (Details)                     
21: R54         Organization and Principal Activities (Schedule of  HTML     59K 
                VIE's Consolidated Statement of Operations)                      
                (Details)                                                        
25: R55         Summary of Significant Accounting Policies          HTML     58K 
                (Narrative) (Details)                                            
55: R56         Summary of Significant Accounting Policies          HTML     44K 
                (Schedule of Estimated Useful Lives of Property                  
                and Equipment) (Details)                                         
32: R57         Summary of Significant Accounting Policies          HTML     41K 
                (Schedule of Estimated Economic Lives of                         
                Intangible Assets) (Details)                                     
112: R58         Segment Information and Revenue Analysis (Details)  HTML     41K  
70: R59         Short-Term Investments (Details)                    HTML     39K 
93: R60         Long-Term Investments (Narrative) (Details)         HTML     60K 
46: R61         Long-Term Investments (Schedule of Equity Method    HTML     51K 
                Investments) (Details)                                           
49: R62         Accounts Receivable, Net (Schedule of Accounts      HTML     48K 
                Receivable, Net) (Details)                                       
100: R63         Accounts Receivable, Net (Schedule of Allowance     HTML     44K  
                for Doubtful Accounts) (Details)                                 
97: R64         Other Current Assets (Details)                      HTML     70K 
72: R65         Long-Term Deposits (Details)                        HTML     43K 
99: R66         Acquired Intangible Assets, Net (Details)           HTML     77K 
45: R67         Goodwill (Details)                                  HTML     45K 
76: R68         Property and Equipment, Net (Details)               HTML     53K 
114: R69         Prepaid Equipment Cost (Details)                    HTML     43K  
24: R70         Accrued Expenses and Other Current Liabilities      HTML     58K 
                (Details)                                                        
38: R71         Income Taxes (Narrative) (Details)                  HTML     46K 
64: R72         Income Taxes (Schedule of Income Tax                HTML     44K 
                Benefits/(Expenses)) (Details)                                   
30: R73         Income Taxes (Schedule of Deferred Income Tax       HTML     71K 
                Assets and Liabilities) (Details)                                
117: R74         Income Taxes (Schedule of Reconciliation of         HTML     69K  
                Effective Income Tax Rate) (Details)                             
42: R75         Income Taxes (Schedule of VIE's Net Loss Per Share  HTML     43K 
                Amounts) (Details)                                               
33: R76         Net Loss Per Share (Details)                        HTML     59K 
37: R77         Share Based Payments (Narrative) (Details)          HTML     96K 
26: R78         Share Based Payments (Schedule of Stock Option      HTML     93K 
                Activity) (Details)                                              
29: R79         Share Based Payments (Schedule of Stock Option      HTML     47K 
                Assumptions) (Details)                                           
84: R80         Fair Value Measurement (Details)                    HTML     39K 
35: R81         Share Repurchase Plan (Details)                     HTML     47K 
113: R82         Mainland China Contribution Plan (Details)          HTML     35K  
61: R83         Statutory Reserves (Details)                        HTML     34K 
91: R84         Restricted Net Assets (Details)                     HTML     38K 
98: R85         Commitments (Narrative) (Details)                   HTML     45K 
34: R86         Commitments (Schedule of Future Minimum Rental      HTML     49K 
                Lease Payments) (Details)                                        
36: R87         Commitments (Schedule of Future Minimum Concession  HTML     45K 
                Fee Payments) (Details)                                          
110: R88         Contingent Liabilities (Details)                    HTML     35K  
31: R89         Related Party Transactions (Schedule of Amount Due  HTML     42K 
                to/from Related Parties-Trading) (Details)                       
85: R90         Related Party Transactions (Schedule of Revenues    HTML     37K 
                and Purchases) (Details)                                         
81: R91         Additional Information-Financial Statement          HTML     91K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Balance Sheets)                      
                (Details)                                                        
101: R92         Additional Information-Financial Statement          HTML     47K  
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Balance Sheets)                      
                (Parenthetical) (Details)                                        
80: R93         Additional Information-Financial Statement          HTML     53K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of                        
                Operations) (Details)                                            
69: R94         Additional Information-Financial Statement          HTML     48K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of                        
                Comprehensive Income/Loss) (Details)                             
106: R95         Additional Information-Financial Statement          HTML    125K  
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Changes                
                in Equity) (Details)                                             
67: R96         Additional Information-Financial Statement          HTML     92K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Cash                   
                Flows) (Details)                                                 
116: XML         IDEA XML File -- Filing Summary                      XML    172K  
23: EXCEL       IDEA Workbook of Financial Reports                  XLSX    301K 
51: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   1.38M 
14: EX-101.INS  XBRL Instance -- amcn-20131231                       XML   2.64M 
16: EX-101.CAL  XBRL Calculations -- amcn-20131231_cal               XML    286K 
17: EX-101.DEF  XBRL Definitions -- amcn-20131231_def                XML    865K 
18: EX-101.LAB  XBRL Labels -- amcn-20131231_lab                     XML   2.74M 
19: EX-101.PRE  XBRL Presentations -- amcn-20131231_pre              XML   1.40M 
15: EX-101.SCH  XBRL Schema -- amcn-20131231                         XSD    314K 
50: ZIP         XBRL Zipped Folder -- 0001144204-14-024869-xbrl      Zip    261K

‘EX-101.SCH’ — XBRL Schema — amcn-20131231

This Exhibit is an XBRL XML File.

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<link:definition> 313 - Disclosure - ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES (Tables) </link:definition>

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<link:definition> 109 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET </link:definition>

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<link:definition> 40901 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET (Details) </link:definition>

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<link:usedOn> link:presentationLink </link:usedOn>

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<link:definition> 309 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET (Tables) </link:definition>

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<link:definition> 126 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY </link:definition>

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<link:definition> 42601 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Balance Sheets) (Details) </link:definition>

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<link:definition> 42602 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Balance Sheets) (Parenthetical) (Details) </link:definition>

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<link:definition> 106 - Disclosure - ACCOUNTS RECEIVABLE, NET </link:definition>

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<link:definition> 40602 - Disclosure - ACCOUNTS RECEIVABLE, NET (Schedule of Allowance for Doubtful Accounts) (Details) </link:definition>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedBalanceSheetsParenthetical" id="amcn-cbsp" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 003 - Statement - CONSOLIDATED BALANCE SHEETS (Parenthetical) </link:definition>

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<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

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<link:definition> 123 - Disclosure - CONTINGENT LIABILITIES </link:definition>

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<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

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<link:usedOn> link:referenceLink </link:usedOn>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ContingentLiabilitiesDetails" id="amcn-cld" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42301 - Disclosure - CONTINGENT LIABILITIES (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsNarrativeDetails" id="amcn-cnd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42201 - Disclosure - COMMITMENTS (Narrative) (Details) </link:definition>

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<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatmentsOfCashFlows" id="amcn-csocf" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 008 - Statement - CONSOLIDATED STATMENTS OF CASH FLOWS </link:definition>

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<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfComprehensiveIncomeloss" id="amcn-csoci" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 006 - Statement - CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) </link:definition>

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<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfChangesInEquity" id="amcn-csocie" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 007 - Statement - CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY </link:definition>

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<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsScheduleOfFutureMinimumConcessionFeePaymentsDetails" id="amcn-csofmcfpd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42203 - Disclosure - COMMITMENTS (Schedule of Future Minimum Concession Fee Payments) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsScheduleOfFutureMinimumRentalLeasePaymentsDetails" id="amcn-csofmrlpd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42202 - Disclosure - COMMITMENTS (Schedule of Future Minimum Rental Lease Payments) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfOperations" id="amcn-csoo" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 004 - Statement - CONSOLIDATED STATEMENTS OF OPERATIONS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ConsolidatedStatementsOfOperationsParenthetical" id="amcn-csoop" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 005 - Statement - CONSOLIDATED STATEMENTS OF OPERATIONS (Parenthetical) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/CommitmentsTables" id="amcn-ct" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 322 - Disclosure - COMMITMENTS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/DocumentAndEntityInformation" id="amcn-daei" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 001 - Document - Document and Entity Information </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/FairValueMeasurement" id="amcn-fvm" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 117 - Disclosure - FAIR VALUE MEASUREMENT </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/FairValueMeasurementDetails" id="amcn-fvmd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41701 - Disclosure - FAIR VALUE MEASUREMENT (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/Goodwill" id="amcn-g" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 110 - Disclosure - GOODWILL </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/GoodwillDetails" id="amcn-gd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41001 - Disclosure - GOODWILL (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/GoodwillTables" id="amcn-gt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 310 - Disclosure - GOODWILL (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxes" id="amcn-it" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 114 - Disclosure - INCOME TAXES </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesNarrativeDetails" id="amcn-itnd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41401 - Disclosure - INCOME TAXES (Narrative) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfDeferredIncomeTaxAssetsAndLiabilitiesDetails" id="amcn-itsoditaald" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41403 - Disclosure - INCOME TAXES (Schedule of Deferred Income Tax Assets and Liabilities) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfIncomeTaxBenefitsexpensesDetails" id="amcn-itsoitbd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41402 - Disclosure - INCOME TAXES (Schedule of Income Tax Benefits/(Expenses)) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfReconciliationOfEffectiveIncomeTaxRateDetails" id="amcn-itsoroeitrd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41404 - Disclosure - INCOME TAXES (Schedule of Reconciliation of Effective Income Tax Rate) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesScheduleOfViesNetLossPerShareAmountsDetails" id="amcn-itsovnlpsad" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41405 - Disclosure - INCOME TAXES (Schedule of VIE's Net Loss Per Share Amounts) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

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</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/IncomeTaxesTables" id="amcn-itt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 314 - Disclosure - INCOME TAXES (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermDeposits" id="amcn-ld" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 108 - Disclosure - LONG-TERM DEPOSITS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermDepositsDetails" id="amcn-ldd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40801 - Disclosure - LONG-TERM DEPOSITS (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermDepositsTables" id="amcn-ldt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 308 - Disclosure - LONG-TERM DEPOSITS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestments" id="amcn-li" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 105 - Disclosure - LONG-TERM INVESTMENTS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsNarrativeDetails" id="amcn-lind" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40501 - Disclosure - LONG-TERM INVESTMENTS (Narrative) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsScheduleOfEquityMethodInvestmentsDetails" id="amcn-lisoemid" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40502 - Disclosure - LONG-TERM INVESTMENTS (Schedule of Equity Method Investments) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/LongtermInvestmentsTables" id="amcn-lit" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 305 - Disclosure - LONG-TERM INVESTMENTS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/MainlandChinaContributionPlan" id="amcn-mccp" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 119 - Disclosure - MAINLAND CHINA CONTRIBUTION PLAN </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

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</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/MainlandChinaContributionPlanDetails" id="amcn-mccpd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41901 - Disclosure - MAINLAND CHINA CONTRIBUTION PLAN (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/NetLossPerShare" id="amcn-nlps" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 115 - Disclosure - NET LOSS PER SHARE </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/NetLossPerShareDetails" id="amcn-nlpsd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41501 - Disclosure - NET LOSS PER SHARE (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/NetLossPerShareTables" id="amcn-nlpst" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 315 - Disclosure - NET LOSS PER SHARE (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivities" id="amcn-oapa" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 101 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesScheduleOfCompaniesSubsidiariesAndViesDetails" id="amcn-oapasocsavd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40101 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of Companies Subsidiaries and VIE's) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesScheduleOfViesConsolidatedBalanceSheetsDetails" id="amcn-oapasovcbsd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40102 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of VIE's Consolidated Balance Sheets) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesScheduleOfViesConsolidatedStatementOfOperationsDetails" id="amcn-oapasovcsood" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40103 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of VIE's Consolidated Statement of Operations) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OrganizationAndPrincipalActivitiesTables" id="amcn-oapat" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 301 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

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</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OtherCurrentAssets" id="amcn-oca" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 107 - Disclosure - OTHER CURRENT ASSETS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OtherCurrentAssetsDetails" id="amcn-ocad" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40701 - Disclosure - OTHER CURRENT ASSETS (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/OtherCurrentAssetsTables" id="amcn-ocat" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 307 - Disclosure - OTHER CURRENT ASSETS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PropertyAndEquipmentNet" id="amcn-paen" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 111 - Disclosure - PROPERTY AND EQUIPMENT, NET </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PropertyAndEquipmentNetDetails" id="amcn-paend" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41101 - Disclosure - PROPERTY AND EQUIPMENT, NET (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PropertyAndEquipmentNetTables" id="amcn-paent" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 311 - Disclosure - PROPERTY AND EQUIPMENT, NET (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PrepaidEquipmentCost" id="amcn-pec" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 112 - Disclosure - PREPAID EQUIPMENT COST </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/PrepaidEquipmentCostDetails" id="amcn-pecd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41201 - Disclosure - PREPAID EQUIPMENT COST (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RestrictedNetAssets" id="amcn-rna" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 121 - Disclosure - RESTRICTED NET ASSETS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RestrictedNetAssetsDetails" id="amcn-rnad" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42101 - Disclosure - RESTRICTED NET ASSETS (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RelatedPartyTransactions" id="amcn-rpt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 124 - Disclosure - RELATED PARTY TRANSACTIONS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RelatedPartyTransactionsScheduleOfAmountDueTofromRelatedPartiestradingDetails" id="amcn-rptsoadtrpd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42401 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Amount Due to/from Related Parties-Trading) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RelatedPartyTransactionsScheduleOfRevenuesAndPurchasesDetails" id="amcn-rptsorapd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42403 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Revenues and Purchases) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/RelatedPartyTransactionsTables" id="amcn-rptt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 324 - Disclosure - RELATED PARTY TRANSACTIONS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPayments" id="amcn-sbp" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 116 - Disclosure - SHARE BASED PAYMENTS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsNarrativeDetails" id="amcn-sbpnd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41601 - Disclosure - SHARE BASED PAYMENTS (Narrative) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsScheduleOfStockOptionActivityDetails" id="amcn-sbpsosoad" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41602 - Disclosure - SHARE BASED PAYMENTS (Schedule of Stock Option Activity) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsScheduleOfStockOptionAssumptionsDetails" id="amcn-sbpsosoad1" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41604 - Disclosure - SHARE BASED PAYMENTS (Schedule of Stock Option Assumptions) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareBasedPaymentsTables" id="amcn-sbpt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 316 - Disclosure - SHARE BASED PAYMENTS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SubsequentEvent" id="amcn-se" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 125 - Disclosure - SUBSEQUENT EVENT </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SubsequentEventDetails" id="amcn-sed" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42501 - Disclosure - SUBSEQUENT EVENT (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShorttermInvestments" id="amcn-si" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 104 - Disclosure - SHORT-TERM INVESTMENTS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SegmentInformationAndRevenueAnalysis" id="amcn-siara" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 103 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SegmentInformationAndRevenueAnalysisDetails" id="amcn-siarad" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40301 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SegmentInformationAndRevenueAnalysisTables" id="amcn-siarat" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 303 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShorttermInvestmentsDetails" id="amcn-sid" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40401 - Disclosure - SHORT-TERM INVESTMENTS (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPolicies" id="amcn-sosap" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 102 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesNarrativeDetails" id="amcn-sosapnd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40201 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesPolicies" id="amcn-sosapp" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 202 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedEconomicLivesOfIntangibleAssetsDetails" id="amcn-sosapsoeeloiad" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40203 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Estimated Economic Lives of Intangible Assets) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentDetails" id="amcn-sosapsoeulopaed" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 40202 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Estimated Useful Lives of Property and Equipment) (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/SummaryOfSignificantAccountingPoliciesTables" id="amcn-sosapt" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 302 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/StatutoryReserves" id="amcn-sr" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 120 - Disclosure - STATUTORY RESERVES </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/StatutoryReservesDetails" id="amcn-srd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 42001 - Disclosure - STATUTORY RESERVES (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareRepurchasePlan" id="amcn-srp" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 118 - Disclosure - SHARE REPURCHASE PLAN </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

<link:roleType roleURI="http://www.airmediagroup.co.uk/role/ShareRepurchasePlanDetails" id="amcn-srpd" xmlns:link="http://www.xbrl.org/2003/linkbase">

<link:definition> 41801 - Disclosure - SHARE REPURCHASE PLAN (Details) </link:definition>

<link:usedOn> link:calculationLink </link:usedOn>

<link:usedOn> link:definitionLink </link:usedOn>

<link:usedOn> link:presentationLink </link:usedOn>

<link:usedOn> link:labelLink </link:usedOn>

<link:usedOn> link:referenceLink </link:usedOn>

</link:roleType>

</xsd:appinfo>

</xsd:annotation>

<xsd:import namespace="http://www.xbrl.org/2003/instance" schemaLocation="http://www.xbrl.org/2003/xbrl-instance-2003-12-31.xsd"/>

<xsd:import namespace="http://www.xbrl.org/2003/linkbase" schemaLocation="http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd"/>

<xsd:import namespace="http://xbrl.sec.gov/dei/2013-01-31" schemaLocation="http://xbrl.sec.gov/dei/2013/dei-2013-01-31.xsd"/>

<xsd:import namespace="http://xbrl.org/2005/xbrldt" schemaLocation="http://www.xbrl.org/2005/xbrldt-2005.xsd"/>

<xsd:import namespace="http://www.xbrl.org/dtr/type/non-numeric" schemaLocation="http://www.xbrl.org/dtr/type/nonNumeric-2009-12-16.xsd"/>

<xsd:import namespace="http://www.xbrl.org/dtr/type/numeric" schemaLocation="http://www.xbrl.org/dtr/type/numeric-2009-12-16.xsd"/>

<xsd:import namespace="http://xbrl.sec.gov/invest/2013-01-31" schemaLocation="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd"/>

<xsd:import namespace="http://fasb.org/us-gaap/2013-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd"/>

<xsd:import namespace="http://fasb.org/us-types/2013-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2013/elts/us-types-2013-01-31.xsd"/>

<xsd:import namespace="http://xbrl.sec.gov/currency/2012-01-31" schemaLocation="http://xbrl.sec.gov/currency/2012/currency-2012-01-31.xsd"/>

<xsd:import namespace="http://xbrl.sec.gov/country/2013-01-31" schemaLocation="http://xbrl.sec.gov/country/2013/country-2013-01-31.xsd"/>

<xsd:import namespace="http://xbrl.sec.gov/stpr/2011-01-31" schemaLocation="http://xbrl.sec.gov/stpr/2011/stpr-2011-01-31.xsd"/>

<xsd:import namespace="http://www.xbrl.org/2009/role/negated" schemaLocation="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd"/>

<xsd:element name="AdjustmentsToAdditionalPaidInCapitalContributionFromNoncontrollingInterets" id="amcn_AdjustmentsToAdditionalPaidInCapitalContributionFromNoncontrollingInterets" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="AdjustmentsToAdditionalPaidInCapitalPurchaseOfEquityFromNoncontrollingInterests" id="amcn_AdjustmentsToAdditionalPaidInCapitalPurchaseOfEquityFromNoncontrollingInterests" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="AdvertisingBusinessMember" id="amcn_AdvertisingBusinessMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AgencyFeeReversal" id="amcn_AgencyFeeReversal" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="AgencyFees" id="amcn_AgencyFees" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="AgencyFeesPolicyTextBlock" id="amcn_AgencyFeesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="AirmediaChinaLimitedMember" id="amcn_AirmediaChinaLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AirmediaCityBeijingOutdoorAdvertisingCoLtdMember" id="amcn_AirmediaCityBeijingOutdoorAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AirmediaGroupCoLtdMember" id="amcn_AirmediaGroupCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AirmediaInternationalLimitedMember" id="amcn_AirmediaInternationalLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AirmediaTechnologyBeijingCoLtdMember" id="amcn_AirmediaTechnologyBeijingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AirtvUnitedMediaAndCultureCoLtdMember" id="amcn_AirtvUnitedMediaAndCultureCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AmericanDepositarySharesMember" id="amcn_AmericanDepositarySharesMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AmGuangyingMember" id="amcn_AmGuangyingMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AmOutdoorMember" id="amcn_AmOutdoorMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AmTechnologyMember" id="amcn_AmTechnologyMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="AsiarayMember" id="amcn_AsiarayMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingAirmediaFilmAndTvCultureCoLtdMember" id="amcn_BeijingAirmediaFilmAndTvCultureCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingAirMediaJiamingFilmAndTvCultureCoLtdMember" id="amcn_BeijingAirMediaJiamingFilmAndTvCultureCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingAirmediaJinshengAdvertisingCoLtdMember" id="amcn_BeijingAirmediaJinshengAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingAirmediaJinshiAdvertisingCoLtdMember" id="amcn_BeijingAirmediaJinshiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingAirmediaTianyiAdvertisingCoLtdMember" id="amcn_BeijingAirmediaTianyiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingAirmediaUcAdvertisingCoLtdMember" id="amcn_BeijingAirmediaUcAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingDongdingGongyiAdvertisingCoLtdMember" id="amcn_BeijingDongdingGongyiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingEasternMediaCorporationLtdMember" id="amcn_BeijingEasternMediaCorporationLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingGreatviewMediaAdvertisingCoLtdMember" id="amcn_BeijingGreatviewMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingNsDigitalTvCoMember" id="amcn_BeijingNsDigitalTvCoMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingShengshiLianheAdvertisingCoLtdMember" id="amcn_BeijingShengshiLianheAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingWeimeiLianheAdvertisingCoLtdMember" id="amcn_BeijingWeimeiLianheAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BeijingYuehangDigitalMediaAdvertisingCoLtdMember" id="amcn_BeijingYuehangDigitalMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BroadCosmosEnterprisesLtdMember" id="amcn_BroadCosmosEnterprisesLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="BusinessTaxAndOtherSaleRelatedTaxesPolicyTextBlock" id="amcn_BusinessTaxAndOtherSaleRelatedTaxesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ChinaEasternMediaCorporationMember" id="amcn_ChinaEasternMediaCorporationMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ClassificationOfVariableInterestEntitySubsidiariesDomain" id="amcn_ClassificationOfVariableInterestEntitySubsidiariesDomain" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="CommitmentsAbstract" id="amcn_CommitmentsAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="CommitmentsLineItems" id="amcn_CommitmentsLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="CommitmentsTable" id="amcn_CommitmentsTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="CommonStockOutstandingMember" id="amcn_CommonStockOutstandingMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ConcessionAgreementsMember" id="amcn_ConcessionAgreementsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ConcessionFeeDeposits" id="amcn_ConcessionFeeDeposits" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="ConcessionFeeDepositTerm" id="amcn_ConcessionFeeDepositTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>

<xsd:element name="ConcessionFees" id="amcn_ConcessionFees" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="ConcessionFeesMember" id="amcn_ConcessionFeesMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ConcessionFeesPolicyTextBlock" id="amcn_ConcessionFeesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ConcessionRightsContractTerm" id="amcn_ConcessionRightsContractTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>

<xsd:element name="ConstructionAndMaintenanceMember" id="amcn_ConstructionAndMaintenanceMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ContingentLiabilitiesAbstract" id="amcn_ContingentLiabilitiesAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="ContingentLiabilitiesDisclosureTextBlock" id="amcn_ContingentLiabilitiesDisclosureTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ContractBacklogMember" id="amcn_ContractBacklogMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="CustomeraMember" id="amcn_CustomeraMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="CustomerbMember" id="amcn_CustomerbMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="CustomercMember" id="amcn_CustomercMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="DeferredIncomeFromAmericanDepositaryShares" id="amcn_DeferredIncomeFromAmericanDepositaryShares" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="DeferredTaxAssetsAmortizationOfIntangibleAssetsAndConcessionFees" id="amcn_DeferredTaxAssetsAmortizationOfIntangibleAssetsAndConcessionFees" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="DepositPayableCurrent" id="amcn_DepositPayableCurrent" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="DepositsAssetsDisclosureNoncurrentTextBlock" id="amcn_DepositsAssetsDisclosureNoncurrentTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="DigitalFramesInAirportsMember" id="amcn_DigitalFramesInAirportsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="DigitalTvScreensInAirportsMember" id="amcn_DigitalTvScreensInAirportsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="DigitalTvScreensOnAirplanesMember" id="amcn_DigitalTvScreensOnAirplanesMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="DocumentAndEntityInformationAbstract" id="amcn_DocumentAndEntityInformationAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="DominantCityLtdMember" id="amcn_DominantCityLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="EasyShopLtdMember" id="amcn_EasyShopLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="EducationSurchargeMember" id="amcn_EducationSurchargeMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="EffectiveIncomeTaxRatePreferentialTaxRate" id="amcn_EffectiveIncomeTaxRatePreferentialTaxRate" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="ElecTechInternationalCoLtdMember" id="amcn_ElecTechInternationalCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="EmployeeOptionsMember" id="amcn_EmployeeOptionsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="EnterpriseIncomeTaxMember" id="amcn_EnterpriseIncomeTaxMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ExcelLeadInternationalLimitedMember" id="amcn_ExcelLeadInternationalLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="FilmCostsCurrent" id="amcn_FilmCostsCurrent" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FilmCostsNoncurrent" id="amcn_FilmCostsNoncurrent" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FiniteLivedIntangibleAssetsImpairment" id="amcn_FiniteLivedIntangibleAssetsImpairment" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FlyingDragonMediaAdvertisingCoLtdMember" id="amcn_FlyingDragonMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDue" id="amcn_FutureMinimumConcessionFeePaymentsDue" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDueAfterYearFive" id="amcn_FutureMinimumConcessionFeePaymentsDueAfterYearFive" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDueWithinTwelveMonths" id="amcn_FutureMinimumConcessionFeePaymentsDueWithinTwelveMonths" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFive" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFive" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFour" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFour" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearThree" id="amcn_FutureMinimumConcessionFeePaymentsDueYearThree" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearTwo" id="amcn_FutureMinimumConcessionFeePaymentsDueYearTwo" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="GasStationMediaNetworkMember" id="amcn_GasStationMediaNetworkMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="GasStationTechnologyEquipmentMember" id="amcn_GasStationTechnologyEquipmentMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="GloriousStarInvestmentLimitedMember" id="amcn_GloriousStarInvestmentLimitedMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="GovernmentSubsidies" id="amcn_GovernmentSubsidies" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="GovernmentSubsidiesPolicyTextBlock" id="amcn_GovernmentSubsidiesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="GuangxiCivilAviationMember" id="amcn_GuangxiCivilAviationMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="GuangxiDingyuanMember" id="amcn_GuangxiDingyuanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="GuangzhouMeizhengAdvertisingCoLtdMember" id="amcn_GuangzhouMeizhengAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="HainanAirlinesCultureCoLtdMember" id="amcn_HainanAirlinesCultureCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="HainanJinhuiGuangmingMediaAdvertisingCoLtdMember" id="amcn_HainanJinhuiGuangmingMediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="IncomeTaxDisclosureTable" id="amcn_IncomeTaxDisclosureTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="IncomeTaxesLineItems" id="amcn_IncomeTaxesLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="IncomeTaxExpenseBenefitIncreaseDecrease" id="amcn_IncomeTaxExpenseBenefitIncreaseDecrease" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="IntermediateHoldingCompanyAxis" id="amcn_IntermediateHoldingCompanyAxis" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType"/>

<xsd:element name="IntermediateHoldingCompanyDomain" id="amcn_IntermediateHoldingCompanyDomain" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="InvestmentCommitment" id="amcn_InvestmentCommitment" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="LoansReceivableInterestRate" id="amcn_LoansReceivableInterestRate" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="LongTermDepositsLineItems" id="amcn_LongTermDepositsLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="LongTermDepositsTable" id="amcn_LongTermDepositsTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="LongTermInvestmentsPolicyTextBlock" id="amcn_LongTermInvestmentsPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="NoncontrollingInterestAddedThroughAcquisition" id="amcn_NoncontrollingInterestAddedThroughAcquisition" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="NonVariableInterestEntityMember" id="amcn_NonVariableInterestEntityMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="OfficeRentalDeposits" id="amcn_OfficeRentalDeposits" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="OfficeRentalDepositsTerm" id="amcn_OfficeRentalDepositsTerm" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>

<xsd:element name="OrganizationAndPrincipalActivitiesLineItems" id="amcn_OrganizationAndPrincipalActivitiesLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="OrganizationAndPrincipalActivitiesTable" id="amcn_OrganizationAndPrincipalActivitiesTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="OtherCultureAndConstructionFeeMember" id="amcn_OtherCultureAndConstructionFeeMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="OtherCurrentAssetsFromNonmonetaryTransactions" id="amcn_OtherCurrentAssetsFromNonmonetaryTransactions" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="OtherMediaMember" id="amcn_OtherMediaMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="OtherRevenuesInAirTravelMember" id="amcn_OtherRevenuesInAirTravelMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="PaymentsByDepositary" id="amcn_PaymentsByDepositary" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="PaymentsForAdvanceToAcquirePropertyPlantAndEquipment" id="amcn_PaymentsForAdvanceToAcquirePropertyPlantAndEquipment" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="PaymentsForRepurchaseAndRetirementOfEquity" id="amcn_PaymentsForRepurchaseAndRetirementOfEquity" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="PercentageOfRevenue" id="amcn_PercentageOfRevenue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="PercentageOfTotalAssets" id="amcn_PercentageOfTotalAssets" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="PercentageOfTotalLiabilities" id="amcn_PercentageOfTotalLiabilities" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="PeriodAxis" id="amcn_PeriodAxis" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType"/>

<xsd:element name="PeriodDomain" id="amcn_PeriodDomain" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="PrcEnterpriseIncomeTaxMember" id="amcn_PrcEnterpriseIncomeTaxMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="PrepaidAgencyFees" id="amcn_PrepaidAgencyFees" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="PrepaidEquipmentCostAbstract" id="amcn_PrepaidEquipmentCostAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="PrepaidEquipmentCosts" id="amcn_PrepaidEquipmentCosts" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="PrepaidEquipmentCostTextBlock" id="amcn_PrepaidEquipmentCostTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ProductOrServiceLineItems" id="amcn_ProductOrServiceLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="RestictedAssetsPaidInCapital" id="amcn_RestictedAssetsPaidInCapital" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="RestictedAssetsPaidInCapitalAttributableToVariableInterestEntities" id="amcn_RestictedAssetsPaidInCapitalAttributableToVariableInterestEntities" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="RestrictedNetAssetsAbstract" id="amcn_RestrictedNetAssetsAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="SalesRelatedTaxPercentageOfTotalRevenue" id="amcn_SalesRelatedTaxPercentageOfTotalRevenue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="ScheduleOfAdvertisingRevenueEarnedTableTextBlock" id="amcn_ScheduleOfAdvertisingRevenueEarnedTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfAllowanceForDoubtfulAccountsTableTextBlock" id="amcn_ScheduleOfAllowanceForDoubtfulAccountsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfAmountsRecognizedInIncomeStatementTableTextBlock" id="amcn_ScheduleOfAmountsRecognizedInIncomeStatementTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfCondensedEquityStatementsTableTextBlock" id="amcn_ScheduleOfCondensedEquityStatementsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfEstimatedEconomicLivesOfIntangibleAssetsTableTextBlock" id="amcn_ScheduleOfEstimatedEconomicLivesOfIntangibleAssetsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentTableTextBlock" id="amcn_ScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfFutureMinimumConcessionFeePaymentsTableTextBlock" id="amcn_ScheduleOfFutureMinimumConcessionFeePaymentsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfLongTermDepositsTableTextBlock" id="amcn_ScheduleOfLongTermDepositsTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ScheduleOfPrepaidEquipmentCostLineItems" id="amcn_ScheduleOfPrepaidEquipmentCostLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="ScheduleOfPrepaidEquipmentCostTable" id="amcn_ScheduleOfPrepaidEquipmentCostTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="ScheduleOfTaxHolidayImpactOnEarningsPerShareBasicAndDilutedTableTextBlock" id="amcn_ScheduleOfTaxHolidayImpactOnEarningsPerShareBasicAndDilutedTableTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="SeniorExecutiveOptionsMember" id="amcn_SeniorExecutiveOptionsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeitedWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeitedWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodContractLife" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodContractLife" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsIntrinsicValueAbstract" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsIntrinsicValueAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="num:perShareItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestWeightedAverageGrantDateFairValue" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:perShareItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedImmediately" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedImmediately" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:sharesItemType"/>

<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageGrantDateFairValueAbstract" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageGrantDateFairValueAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="ShareRepurchasePlanAbstract" id="amcn_ShareRepurchasePlanAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="ShareRepurchasePlanTable" id="amcn_ShareRepurchasePlanTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="ShenzhenAirmediaInformationTechnologyCoLtdMember" id="amcn_ShenzhenAirmediaInformationTechnologyCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ShiboMovieMember" id="amcn_ShiboMovieMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ShortTermInvestmentsPolicyTextBlock" id="amcn_ShortTermInvestmentsPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="SignificantAccountingPoliciesLineItems" id="amcn_SignificantAccountingPoliciesLineItems" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="SignificantAccountingPoliciesTable" id="amcn_SignificantAccountingPoliciesTable" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType"/>

<xsd:element name="SignificantRisksAndUncertaintiesPolicyTextBlock" id="amcn_SignificantRisksAndUncertaintiesPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="StatutoryReserves" id="amcn_StatutoryReserves" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="StatutoryReservesAbstract" id="amcn_StatutoryReservesAbstract" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:stringItemType"/>

<xsd:element name="StatutoryReservesDisclosureTextBlock" id="amcn_StatutoryReservesDisclosureTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="SubsidiariesAxis" id="amcn_SubsidiariesAxis" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType"/>

<xsd:element name="SubsidiariesDomain" id="amcn_SubsidiariesDomain" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TaxExemptPeriod" id="amcn_TaxExemptPeriod" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:durationItemType"/>

<xsd:element name="ThirdPartyLoanReceivableImpairmentLoss" id="amcn_ThirdPartyLoanReceivableImpairmentLoss" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="TianjinAirmediaAdvertisingCoLtdMember" id="amcn_TianjinAirmediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TianjinAirmediaJinshiAdvertisingCoLtdMember" id="amcn_TianjinAirmediaJinshiAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TraditionalMediaInAirportsMember" id="amcn_TraditionalMediaInAirportsMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TransferToRetainedEarningsAppropriatedForLegalReserve" id="amcn_TransferToRetainedEarningsAppropriatedForLegalReserve" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="TreasuryStockAmericanDepositaryShares" id="amcn_TreasuryStockAmericanDepositaryShares" nillable="true" xbrli:periodType="instant" substitutionGroup="xbrli:item" type="xbrli:sharesItemType"/>

<xsd:element name="TwentyElevenStockIncentivePlanMember" id="amcn_TwentyElevenStockIncentivePlanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwentyFifteenMember" id="amcn_TwentyFifteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwentyFourteenMember" id="amcn_TwentyFourteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwentySeventeenMember" id="amcn_TwentySeventeenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwentySixteenMember" id="amcn_TwentySixteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwentyThirteenMember" id="amcn_TwentyThirteenMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwentyTwelveStockIncentivePlanMember" id="amcn_TwentyTwelveStockIncentivePlanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwoThousandSevenAndTwentyElevenStockIncentivePlansMember" id="amcn_TwoThousandSevenAndTwentyElevenStockIncentivePlansMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="TwoThousandSevenStockIncentivePlanMember" id="amcn_TwoThousandSevenStockIncentivePlanMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ValueAddedTaxGrossRevenue" id="amcn_ValueAddedTaxGrossRevenue" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType"/>

<xsd:element name="ValueAddedTaxPolicyTextBlock" id="amcn_ValueAddedTaxPolicyTextBlock" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType"/>

<xsd:element name="ValueAddedTaxRate" id="amcn_ValueAddedTaxRate" nillable="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="num:percentItemType"/>

<xsd:element name="VariableInterestEntitiesByClassificationOfEntitySubsidiariesAxis" id="amcn_VariableInterestEntitiesByClassificationOfEntitySubsidiariesAxis" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType"/>

<xsd:element name="VariableInterestEntityMember" id="amcn_VariableInterestEntityMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="WenzhouAirmediaAdvertisingCoLtdMember" id="amcn_WenzhouAirmediaAdvertisingCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="XianAirmediaChuangyiTechnologyCoLtdMember" id="amcn_XianAirmediaChuangyiTechnologyCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="XingheUnionMember" id="amcn_XingheUnionMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="YunxingChuangrongMember" id="amcn_YunxingChuangrongMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ZhangshangtongMember" id="amcn_ZhangshangtongMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

<xsd:element name="ZhejiangTianguangDiyingProductionCoLtdMember" id="amcn_ZhejiangTianguangDiyingProductionCoLtdMember" nillable="true" abstract="true" xbrli:periodType="duration" substitutionGroup="xbrli:item" type="nonnum:domainItemType"/>

</xsd:schema>

4 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 4/28/23  Airnet Technology Inc.            20-F       12/31/22  114:15M                                    Toppan Merrill/FA2
 5/13/22  Airnet Technology Inc.            20-F       12/31/21  113:16M                                    Toppan Merrill/FA2
 5/06/21  Airnet Technology Inc.            20-F       12/31/20  112:14M                                    Toppan Merrill/FA
 9/14/20  Airnet Technology Inc.            20-F       12/31/19  120:14M                                    Toppan Merrill/FA

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Filing Submission 0001144204-14-024869 – Alternative Formats (Word / Rich Text, HTML, Plain Text, et al.)

Airnet Technology Inc. – ‘20-F’ for 12/31/13 – ‘EX-101.SCH’

On: Friday, 4/25/14, at 2:26pm ET · For: 12/31/13 · Accession #: 1144204-14-24869 · File #: 1-33765

Annual Report by a Foreign Non-Canadian Issuer — Form 20-F — Sect. 13 / 15(d) – SEA’34Filing Table of Contents

‘EX-101.SCH’ — XBRL Schema — amcn-20131231

This Exhibit is an XBRL XML File.

4 Subsequent Filings that Reference this Filing

Annual Report by a Foreign Non-Canadian Issuer — Form 20-F — Sect. 13 / 15(d) – SEA’34
Filing Table of Contents