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Airnet Technology Inc. – ‘20-F’ for 12/31/14 – ‘EX-101.SCH’

On:  Friday, 4/24/15, at 9:01am ET   ·   For:  12/31/14   ·   Accession #:  1144204-15-24774   ·   File #:  1-33765

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  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

 4/24/15  Airnet Technology Inc.            20-F       12/31/14  128:19M                                    Toppan Merrill/FA

Annual Report by a Foreign Non-Canadian Issuer   —   Form 20-F   —   Sect. 13 / 15(d) – SEA’34
Filing Table of Contents

Document/Exhibit                   Description                      Pages   Size 

 1: 20-F        Annual Report by a Foreign Non-Canadian Issuer      HTML   1.34M 
 2: EX-4.24     Instrument Defining the Rights of Security Holders  HTML     37K 
 3: EX-4.28     Instrument Defining the Rights of Security Holders  HTML     37K 
 4: EX-4.56     Instrument Defining the Rights of Security Holders  HTML     50K 
 5: EX-8.1      Opinion of Counsel re: Tax Matters                  HTML     40K 
 8: EX-13.1     Annual or Quarterly Report to Security Holders      HTML     35K 
 9: EX-13.2     Annual or Quarterly Report to Security Holders      HTML     35K 
 6: EX-12.1     Statement re: Computation of Ratios                 HTML     39K 
 7: EX-12.2     Statement re: Computation of Ratios                 HTML     39K 
10: EX-15.1     Letter re: Unaudited Interim Financial Information  HTML     35K 
11: EX-15.2     Letter re: Unaudited Interim Financial Information  HTML     36K 
12: EX-15.3     Letter re: Unaudited Interim Financial Information  HTML     35K 
123: R1          Document and Entity Information                     HTML     60K  
78: R2          Consolidated Balance Sheets                         HTML    189K 
74: R3          Consolidated Balance Sheets (Parenthetical)         HTML     88K 
27: R4          Consolidated Statements of Operations               HTML    126K 
76: R5          Consolidated Statements of Operations               HTML     42K 
                (Parenthetical)                                                  
55: R6          Consolidated Statements of Comprehensive Loss       HTML     57K 
102: R7          Consolidated Statements of Changes in Equity        HTML    137K  
57: R8          Consolidated Statements of Cash Flows               HTML    221K 
60: R9          Consolidated Statements of Cash Flows               HTML     40K 
                (Parenthetical)                                                  
28: R10         Organization and Principal Activities               HTML    206K 
58: R11         Summary of Significant Accounting Policies          HTML    152K 
101: R12         Segment Information and Revenue Analysis            HTML     72K  
92: R13         Short-Term Investments                              HTML     38K 
75: R14         Long-Term Investments                               HTML     98K 
117: R15         Accounts Receivable, Net                            HTML     75K  
98: R16         Other Current Assets                                HTML     64K 
24: R17         Assets Held for Sale                                HTML     42K 
32: R18         Other Non-Current Assets                            HTML     40K 
116: R19         Long-Term Deposits                                  HTML     46K  
120: R20         Acquired Intangible Assets, Net                     HTML    104K  
125: R21         Goodwill                                            HTML     38K  
119: R22         Property and Equipment, Net                         HTML     62K  
83: R23         Prepaid Equipment Cost                              HTML     40K 
29: R24         Accrued Expenses and Other Current Liabilities      HTML     61K 
54: R25         Short-Term Loan                                     HTML     41K 
39: R26         Income Taxes                                        HTML    153K 
38: R27         Net Loss Per Share                                  HTML     65K 
62: R28         Share Based Payments                                HTML    121K 
82: R29         Fair Value Measurement                              HTML     45K 
95: R30         Share Repurchase Plan                               HTML     38K 
45: R31         Mainland China Contribution Plan                    HTML     40K 
63: R32         Statutory Reserves                                  HTML     39K 
108: R33         Restricted Net Assets                               HTML     39K  
42: R34         Commitments                                         HTML     61K 
90: R35         Contingent Liabilities                              HTML     46K 
91: R36         Related Party Transactions                          HTML    106K 
66: R37         Subsequent Events                                   HTML     46K 
37: R38         Additional Information-Financial Statement          HTML    403K 
                Schedule I Financial Information of Parent Company               
89: R39         Summary of Significant Accounting Policies          HTML    235K 
                (Policies)                                                       
43: R40         Organization and Principal Activities (Tables)      HTML    187K 
61: R41         Summary of Significant Accounting Policies          HTML     61K 
                (Tables)                                                         
96: R42         Segment Information and Revenue Analysis (Tables)   HTML     64K 
49: R43         Long-Term Investments (Tables)                      HTML     94K 
85: R44         Accounts Receivable, Net (Tables)                   HTML     73K 
73: R45         Other Current Assets (Tables)                       HTML     63K 
41: R46         Long-Term Deposits (Tables)                         HTML     44K 
105: R47         Acquired Intangible Assets, Net (Tables)            HTML    100K  
34: R48         Property and Equipment, Net (Tables)                HTML     59K 
44: R49         Accrued Expenses and Other Current Liabilities      HTML     59K 
                (Tables)                                                         
72: R50         Income Taxes (Tables)                               HTML    144K 
79: R51         Net Loss Per Share (Tables)                         HTML     62K 
104: R52         Share Based Payments (Tables)                       HTML     91K  
25: R53         Commitments (Tables)                                HTML     52K 
87: R54         Related Party Transactions (Tables)                 HTML    100K 
69: R55         Additional Information-Financial Statement          HTML    396K 
                Schedule I Financial Information of Parent Company               
                (Tables)                                                         
31: R56         Organization and Principal Activities (Schedule of  HTML    127K 
                Companies Subsidiaries and VIE's) (Details)                      
36: R57         Organization and Principal Activities (Schedule of  HTML     60K 
                VIE's Consolidated Balance Sheets) (Details)                     
77: R58         Organization and Principal Activities (Schedule of  HTML     71K 
                VIE's Consolidated Statement of Operations)                      
                (Details)                                                        
114: R59         Summary of Significant Accounting Policies          HTML     72K  
                (Narrative) (Details)                                            
127: R60         Summary of Significant Accounting Policies          HTML     57K  
                (Schedule of Estimated Useful Lives of Property                  
                and Equipment) (Details)                                         
126: R61         Summary of Significant Accounting Policies          HTML     52K  
                (Schedule of Estimated Economic Lives of                         
                Intangible Assets) (Details)                                     
93: R62         Segment Information and Revenue Analysis (Details)  HTML     61K 
48: R63         Short-Term Investments (Details)                    HTML     44K 
46: R64         Long-Term Investments (Narrative) (Details)         HTML    240K 
88: R65         Long-Term Investments (Schedule of Equity Method    HTML     87K 
                Investments) (Details)                                           
113: R66         Accounts Receivable, Net (Schedule of Accounts      HTML     52K  
                Receivable, Net) (Details)                                       
30: R67         Accounts Receivable, Net (Schedule of Allowance     HTML     48K 
                for Doubtful Accounts) (Details)                                 
118: R68         Other Current Assets (Details)                      HTML     73K  
50: R69         Assets Held for Sale (Narrative) (Details)          HTML     48K 
67: R70         Other Non-Current Assets (Details)                  HTML     40K 
64: R71         Long-Term Deposits (Details)                        HTML     49K 
47: R72         Acquired Intangible Assets, Net (Details)           HTML    101K 
59: R73         Goodwill (Details)                                  HTML     40K 
100: R74         Property and Equipment, Net (Details)               HTML     73K  
81: R75         Prepaid Equipment Cost (Details)                    HTML     59K 
20: R76         Accrued Expenses and Other Current Liabilities      HTML     65K 
                (Details)                                                        
86: R77         Short-Term Loan (Narrative) (Details)               HTML     51K 
21: R78         Income Taxes (Narrative) (Details)                  HTML     67K 
80: R79         Income Taxes (Schedule of Income Tax                HTML     48K 
                (Expenses)/Benefits) (Details)                                   
35: R80         Income Taxes (Schedule of Deferred Income Tax       HTML     78K 
                Assets and Liabilities) (Details)                                
111: R81         Income Taxes (Schedule of Reconciliation of         HTML     80K  
                Effective Income Tax Rate) (Details)                             
107: R82         Income Taxes (Schedule of VIE's Net Loss Per Share  HTML     47K  
                Amounts) (Details)                                               
115: R83         Net Loss Per Share (Details)                        HTML     59K  
124: R84         Share Based Payments (Narrative) (Details)          HTML    210K  
128: R85         Share Based Payments (Schedule of Stock Option      HTML    110K  
                Activities) (Details)                                            
19: R86         Share Based Payments (Schedule of Stock Option      HTML     57K 
                Assumptions) (Details)                                           
33: R87         Fair Value Measurement (Details)                    HTML     41K 
112: R88         Share Repurchase Plan (Details)                     HTML     51K  
94: R89         Mainland China Contribution Plan (Details)          HTML     38K 
103: R90         Statutory Reserves (Details)                        HTML     36K  
99: R91         Restricted Net Assets (Details)                     HTML     41K 
22: R92         Commitments (Narrative) (Details)                   HTML     64K 
51: R93         Commitments (Schedule of Future Minimum Rental      HTML     50K 
                Lease Payments) (Details)                                        
52: R94         Commitments (Schedule of Future Minimum Concession  HTML     48K 
                Fee Payments) (Details)                                          
68: R95         Contingent Liabilities (Details)                    HTML     37K 
53: R96         Related Party Transactions (Schedule of Amount Due  HTML     67K 
                to/from Related Parties-Trading) (Details)                       
110: R97         Related Party Transactions (Schedule of Revenues    HTML     61K  
                and Purchases) (Details)                                         
40: R98         Related Party Transactions (Narrative) (Details)    HTML     69K 
23: R99         Related Party Transactions (Schedule of Equity      HTML     67K 
                Transaction with Related Party) (Details)                        
109: R100        Subsequent Events (Narrative) (Details)             HTML     61K  
65: R101        Additional Information-Financial Statement          HTML    118K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Balance Sheets)                      
                (Details)                                                        
97: R102        Additional Information-Financial Statement          HTML     51K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Balance Sheets)                      
                (Parenthetical) (Details)                                        
84: R103        Additional Information-Financial Statement          HTML     63K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of                        
                Operations) (Details)                                            
106: R104        Additional Information-Financial Statement          HTML     56K  
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of                        
                Comprehensive Income/Loss) (Details)                             
122: R105        Additional Information-Financial Statement          HTML    200K  
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Changes                
                in Equity) (Details)                                             
56: R106        Additional Information-Financial Statement          HTML    109K 
                Schedule I Financial Information of Parent Company               
                (Schedule of Parent Company Statements of Cash                   
                Flows) (Details)                                                 
71: XML         IDEA XML File -- Filing Summary                      XML    186K 
26: EXCEL       IDEA Workbook of Financial Reports                  XLSX    313K 
70: EXCEL       IDEA Workbook of Financial Reports (.xls)            XLS   3.33M 
13: EX-101.INS  XBRL Instance -- amcn-20141231                       XML   4.33M 
15: EX-101.CAL  XBRL Calculations -- amcn-20141231_cal               XML    308K 
16: EX-101.DEF  XBRL Definitions -- amcn-20141231_def                XML   1.09M 
17: EX-101.LAB  XBRL Labels -- amcn-20141231_lab                     XML   3.17M 
18: EX-101.PRE  XBRL Presentations -- amcn-20141231_pre              XML   1.75M 
14: EX-101.SCH  XBRL Schema -- amcn-20141231                         XSD    317K 
121: ZIP         XBRL Zipped Folder -- 0001144204-15-024774-xbrl      Zip    327K  


‘EX-101.SCH’   —   XBRL Schema — amcn-20141231


This Exhibit is an XBRL XML File.


                                                                                                                                                                                
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<link:definition> 006 - Statement - CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-csocie" id="amcn-csocie">
<link:definition> 007 - Statement - CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-csocf" id="amcn-csocf">
<link:definition> 008 - Statement - CONSOLIDATED STATEMENTS OF CASH FLOWS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-csocfp" id="amcn-csocfp">
<link:definition> 009 - Statement - CONSOLIDATED STATEMENTS OF CASH FLOWS (Parenthetical) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oapa" id="amcn-oapa">
<link:definition> 101 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sosap" id="amcn-sosap">
<link:definition> 102 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-siara" id="amcn-siara">
<link:definition> 103 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-si" id="amcn-si">
<link:definition> 104 - Disclosure - SHORT-TERM INVESTMENTS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-li" id="amcn-li">
<link:definition> 105 - Disclosure - LONG-TERM INVESTMENTS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-arn" id="amcn-arn">
<link:definition> 106 - Disclosure - ACCOUNTS RECEIVABLE, NET </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oca" id="amcn-oca">
<link:definition> 107 - Disclosure - OTHER CURRENT ASSETS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ahfs" id="amcn-ahfs">
<link:definition> 108 - Disclosure - ASSETS HELD FOR SALE </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-onca" id="amcn-onca">
<link:definition> 109 - Disclosure - OTHER NON-CURRENT ASSETS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ltd" id="amcn-ltd">
<link:definition> 110 - Disclosure - LONG-TERM DEPOSITS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aian" id="amcn-aian">
<link:definition> 111 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-g" id="amcn-g">
<link:definition> 112 - Disclosure - GOODWILL </link:definition>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-paen" id="amcn-paen">
<link:definition> 113 - Disclosure - PROPERTY AND EQUIPMENT, NET </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-pec" id="amcn-pec">
<link:definition> 114 - Disclosure - PREPAID EQUIPMENT COST </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aeaocl" id="amcn-aeaocl">
<link:definition> 115 - Disclosure - ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-stl" id="amcn-stl">
<link:definition> 116 - Disclosure - SHORT-TERM LOAN </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-it" id="amcn-it">
<link:definition> 117 - Disclosure - INCOME TAXES </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-nlps" id="amcn-nlps">
<link:definition> 118 - Disclosure - NET LOSS PER SHARE </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
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<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sbp" id="amcn-sbp">
<link:definition> 119 - Disclosure - SHARE BASED PAYMENTS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-fvm" id="amcn-fvm">
<link:definition> 120 - Disclosure - FAIR VALUE MEASUREMENT </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-srp" id="amcn-srp">
<link:definition> 121 - Disclosure - SHARE REPURCHASE PLAN </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-mccp" id="amcn-mccp">
<link:definition> 122 - Disclosure - MAINLAND CHINA CONTRIBUTION PLAN </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sr" id="amcn-sr">
<link:definition> 123 - Disclosure - STATUTORY RESERVES </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rna" id="amcn-rna">
<link:definition> 124 - Disclosure - RESTRICTED NET ASSETS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-c" id="amcn-c">
<link:definition> 125 - Disclosure - COMMITMENTS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-cl" id="amcn-cl">
<link:definition> 126 - Disclosure - CONTINGENT LIABILITIES </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rpt" id="amcn-rpt">
<link:definition> 127 - Disclosure - RELATED PARTY TRANSACTIONS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-se" id="amcn-se">
<link:definition> 128 - Disclosure - SUBSEQUENT EVENTS </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopc" id="amcn-aissifiopc">
<link:definition> 129 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sosapp" id="amcn-sosapp">
<link:definition> 202 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oapat" id="amcn-oapat">
<link:definition> 301 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sosapt" id="amcn-sosapt">
<link:definition> 302 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-siarat" id="amcn-siarat">
<link:definition> 303 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-lit" id="amcn-lit">
<link:definition> 305 - Disclosure - LONG-TERM INVESTMENTS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-arnt" id="amcn-arnt">
<link:definition> 306 - Disclosure - ACCOUNTS RECEIVABLE, NET (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ocat" id="amcn-ocat">
<link:definition> 307 - Disclosure - OTHER CURRENT ASSETS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ltdt" id="amcn-ltdt">
<link:definition> 310 - Disclosure - LONG-TERM DEPOSITS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aiant" id="amcn-aiant">
<link:definition> 311 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-paent" id="amcn-paent">
<link:definition> 313 - Disclosure - PROPERTY AND EQUIPMENT, NET (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aeaoclt" id="amcn-aeaoclt">
<link:definition> 315 - Disclosure - ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-itt" id="amcn-itt">
<link:definition> 317 - Disclosure - INCOME TAXES (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-nlpst" id="amcn-nlpst">
<link:definition> 318 - Disclosure - NET LOSS PER SHARE (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sbpt" id="amcn-sbpt">
<link:definition> 319 - Disclosure - SHARE BASED PAYMENTS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ct" id="amcn-ct">
<link:definition> 325 - Disclosure - COMMITMENTS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rptt" id="amcn-rptt">
<link:definition> 327 - Disclosure - RELATED PARTY TRANSACTIONS (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopct" id="amcn-aissifiopct">
<link:definition> 329 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-gt" id="amcn-gt">
<link:definition> 8001 - Disclosure - GOODWILL (Tables) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oapasocsavd" id="amcn-oapasocsavd">
<link:definition> 40101 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of Companies Subsidiaries and VIE's) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oapasovcbsd" id="amcn-oapasovcbsd">
<link:definition> 40102 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of VIE's Consolidated Balance Sheets) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oapasovcsood" id="amcn-oapasovcsood">
<link:definition> 40103 - Disclosure - ORGANIZATION AND PRINCIPAL ACTIVITIES (Schedule of VIE's Consolidated Statement of Operations) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sosapnd" id="amcn-sosapnd">
<link:definition> 40201 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sosapsoeulopaed" id="amcn-sosapsoeulopaed">
<link:definition> 40202 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Estimated Useful Lives of Property and Equipment) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sosapsoeeloiad" id="amcn-sosapsoeeloiad">
<link:definition> 40203 - Disclosure - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Estimated Economic Lives of Intangible Assets) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-siarad" id="amcn-siarad">
<link:definition> 40301 - Disclosure - SEGMENT INFORMATION AND REVENUE ANALYSIS (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sid" id="amcn-sid">
<link:definition> 40401 - Disclosure - SHORT-TERM INVESTMENTS (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-lisoemid" id="amcn-lisoemid">
<link:definition> 40502 - Disclosure - LONG-TERM INVESTMENTS (Schedule of Equity Method Investments) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-arnsoarnd" id="amcn-arnsoarnd">
<link:definition> 40601 - Disclosure - ACCOUNTS RECEIVABLE, NET (Schedule of Accounts Receivable, Net) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-arnsoafdad" id="amcn-arnsoafdad">
<link:definition> 40602 - Disclosure - ACCOUNTS RECEIVABLE, NET (Schedule of Allowance for Doubtful Accounts) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ocad" id="amcn-ocad">
<link:definition> 40701 - Disclosure - OTHER CURRENT ASSETS (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ahfsnd" id="amcn-ahfsnd">
<link:definition> 40801 - Disclosure - ASSETS HELD FOR SALE (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-oncad" id="amcn-oncad">
<link:definition> 40901 - Disclosure - OTHER NON-CURRENT ASSETS (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-ltdd" id="amcn-ltdd">
<link:definition> 41001 - Disclosure - LONG-TERM DEPOSITS (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aiand" id="amcn-aiand">
<link:definition> 41101 - Disclosure - ACQUIRED INTANGIBLE ASSETS, NET (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-gd" id="amcn-gd">
<link:definition> 41201 - Disclosure - GOODWILL (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-paend" id="amcn-paend">
<link:definition> 41301 - Disclosure - PROPERTY AND EQUIPMENT, NET (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-pecd" id="amcn-pecd">
<link:definition> 41401 - Disclosure - PREPAID EQUIPMENT COST (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aeaocld" id="amcn-aeaocld">
<link:definition> 41501 - Disclosure - ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-stlnd" id="amcn-stlnd">
<link:definition> 41601 - Disclosure - SHORT-TERM LOAN (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-itnd" id="amcn-itnd">
<link:definition> 41701 - Disclosure - INCOME TAXES (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-itsoitebd" id="amcn-itsoitebd">
<link:definition> 41702 - Disclosure - INCOME TAXES (Schedule of Income Tax (Expenses)/Benefits) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-itsoditaald" id="amcn-itsoditaald">
<link:definition> 41703 - Disclosure - INCOME TAXES (Schedule of Deferred Income Tax Assets and Liabilities) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-itsoroeitrd" id="amcn-itsoroeitrd">
<link:definition> 41704 - Disclosure - INCOME TAXES (Schedule of Reconciliation of Effective Income Tax Rate) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-itsovnlpsad" id="amcn-itsovnlpsad">
<link:definition> 41705 - Disclosure - INCOME TAXES (Schedule of VIE's Net Loss Per Share Amounts) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-nlpsd" id="amcn-nlpsd">
<link:definition> 41801 - Disclosure - NET LOSS PER SHARE (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sbpnd" id="amcn-sbpnd">
<link:definition> 41901 - Disclosure - SHARE BASED PAYMENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sbpsosoad" id="amcn-sbpsosoad">
<link:definition> 41902 - Disclosure - SHARE BASED PAYMENTS (Schedule of Stock Option Activities) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-sbpsosoad1" id="amcn-sbpsosoad1">
<link:definition> 41903 - Disclosure - SHARE BASED PAYMENTS (Schedule of Stock Option Assumptions) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-fvmd" id="amcn-fvmd">
<link:definition> 42001 - Disclosure - FAIR VALUE MEASUREMENT (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-srpd" id="amcn-srpd">
<link:definition> 42101 - Disclosure - SHARE REPURCHASE PLAN (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-mccpd" id="amcn-mccpd">
<link:definition> 42201 - Disclosure - MAINLAND CHINA CONTRIBUTION PLAN (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-srd" id="amcn-srd">
<link:definition> 42301 - Disclosure - STATUTORY RESERVES (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rnad" id="amcn-rnad">
<link:definition> 42401 - Disclosure - RESTRICTED NET ASSETS (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-cnd" id="amcn-cnd">
<link:definition> 42501 - Disclosure - COMMITMENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-csofmrlpd" id="amcn-csofmrlpd">
<link:definition> 42502 - Disclosure - COMMITMENTS (Schedule of Future Minimum Rental Lease Payments) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-csofmcfpd" id="amcn-csofmcfpd">
<link:definition> 42503 - Disclosure - COMMITMENTS (Schedule of Future Minimum Concession Fee Payments) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-cld" id="amcn-cld">
<link:definition> 42601 - Disclosure - CONTINGENT LIABILITIES (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rptsoadtrpd" id="amcn-rptsoadtrpd">
<link:definition> 42701 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Amount Due to/from Related Parties-Trading) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rptsorapd" id="amcn-rptsorapd">
<link:definition> 42702 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Revenues and Purchases) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rptnd" id="amcn-rptnd">
<link:definition> 42703 - Disclosure - RELATED PARTY TRANSACTIONS (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-rptsoetwrpd" id="amcn-rptsoetwrpd">
<link:definition> 42704 - Disclosure - RELATED PARTY TRANSACTIONS (Schedule of Equity Transaction with Related Party) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-send" id="amcn-send">
<link:definition> 42801 - Disclosure - SUBSEQUENT EVENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopcsopcbsd" id="amcn-aissifiopcsopcbsd">
<link:definition> 42901 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Balance Sheets) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopcsopcbspd" id="amcn-aissifiopcsopcbspd">
<link:definition> 42902 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Balance Sheets) (Parenthetical) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopcsopcsood" id="amcn-aissifiopcsopcsood">
<link:definition> 42903 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Statements of Operations) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopcsopcsocid" id="amcn-aissifiopcsopcsocid">
<link:definition> 42904 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Statements of Comprehensive Income/Loss) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopcsopcsocied" id="amcn-aissifiopcsopcsocied">
<link:definition> 42905 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Statements of Changes in Equity) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-aissifiopcsopcsocfd" id="amcn-aissifiopcsopcsocfd">
<link:definition> 42906 - Schedule - ADDITIONAL INFORMATION-FINANCIAL STATEMENT SCHEDULE I FINANCIAL INFORMATION OF PARENT COMPANY (Schedule of Parent Company Statements of Cash Flows) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
<link:roleType roleURI="http://www.airmediagroup.co.uk/role/amcn-lind" id="amcn-lind">
<link:definition> 40501 - Disclosure - LONG-TERM INVESTMENTS (Narrative) (Details) </link:definition>
<link:usedOn> link:presentationLink </link:usedOn>
<link:usedOn> link:calculationLink </link:usedOn>
<link:usedOn> link:definitionLink </link:usedOn>
</link:roleType>
</xsd:appinfo>
</xsd:annotation>
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<xsd:import namespace="http://xbrl.org/2005/xbrldt" schemaLocation="http://www.xbrl.org/2005/xbrldt-2005.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2006/ref" schemaLocation="http://www.xbrl.org/2006/ref-2006-02-27.xsd"/>
<xsd:import namespace="http://www.xbrl.org/dtr/type/non-numeric" schemaLocation="http://www.xbrl.org/dtr/type/nonNumeric-2009-12-16.xsd"/>
<xsd:import namespace="http://www.xbrl.org/dtr/type/numeric" schemaLocation="http://www.xbrl.org/dtr/type/numeric-2009-12-16.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2009/role/negated" schemaLocation="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2003/instance" schemaLocation="http://www.xbrl.org/2003/xbrl-instance-2003-12-31.xsd"/>
<xsd:import namespace="http://www.xbrl.org/2003/XLink" schemaLocation="http://www.xbrl.org/2003/xl-2003-12-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/invest/2013-01-31" schemaLocation="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd"/>
<xsd:import namespace="http://xbrl.sec.gov/dei/2014-01-31" schemaLocation="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd"/>
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<xsd:element name="AdjustmentsToAdditionalPaidInCapitalContributionFromNoncontrollingInterets" id="amcn_AdjustmentsToAdditionalPaidInCapitalContributionFromNoncontrollingInterets" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="AdjustmentsToAdditionalPaidInCapitalPurchaseOfEquityFromNoncontrollingInterests" id="amcn_AdjustmentsToAdditionalPaidInCapitalPurchaseOfEquityFromNoncontrollingInterests" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="AdvertisingBusinessMember" id="amcn_AdvertisingBusinessMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
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<xsd:element name="AgencyFees" id="amcn_AgencyFees" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
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<xsd:element name="AirmediaCityBeijingOutdoorAdvertisingCoLtdMember" id="amcn_AirmediaCityBeijingOutdoorAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AirmediaGroupCoLtdMember" id="amcn_AirmediaGroupCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AirmediaInternationalLimitedMember" id="amcn_AirmediaInternationalLimitedMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AirmediaTechnologyBeijingCoLtdMember" id="amcn_AirmediaTechnologyBeijingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AirtvUnitedMediaAndCultureCoLtdMember" id="amcn_AirtvUnitedMediaAndCultureCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AmericanDepositarySharesMember" id="amcn_AmericanDepositarySharesMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AmGuangyingMember" id="amcn_AmGuangyingMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AmOutdoorMember" id="amcn_AmOutdoorMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AmTechnologyMember" id="amcn_AmTechnologyMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AsiarayMember" id="amcn_AsiarayMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirmediaFilmAndTvCultureCoLtdMember" id="amcn_BeijingAirmediaFilmAndTvCultureCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirMediaJiamingFilmAndTvCultureCoLtdMember" id="amcn_BeijingAirMediaJiamingFilmAndTvCultureCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirmediaJinshengAdvertisingCoLtdMember" id="amcn_BeijingAirmediaJinshengAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirmediaJinshiAdvertisingCoLtdMember" id="amcn_BeijingAirmediaJinshiAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirmediaTianyiAdvertisingCoLtdMember" id="amcn_BeijingAirmediaTianyiAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirmediaUcAdvertisingCoLtdMember" id="amcn_BeijingAirmediaUcAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingDongdingGongyiAdvertisingCoLtdMember" id="amcn_BeijingDongdingGongyiAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingEasternMediaCorporationLtdMember" id="amcn_BeijingEasternMediaCorporationLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingGreatviewMediaAdvertisingCoLtdMember" id="amcn_BeijingGreatviewMediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingNsDigitalTvCoMember" id="amcn_BeijingNsDigitalTvCoMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingShengshiLianheAdvertisingCoLtdMember" id="amcn_BeijingShengshiLianheAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingWeimeiLianheAdvertisingCoLtdMember" id="amcn_BeijingWeimeiLianheAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingYuehangDigitalMediaAdvertisingCoLtdMember" id="amcn_BeijingYuehangDigitalMediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BroadCosmosEnterprisesLtdMember" id="amcn_BroadCosmosEnterprisesLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BusinessTaxAndOtherSaleRelatedTaxesPolicyTextBlock" id="amcn_BusinessTaxAndOtherSaleRelatedTaxesPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ChinaEasternMediaCorporationMember" id="amcn_ChinaEasternMediaCorporationMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ClassificationOfVariableInterestEntitySubsidiariesDomain" id="amcn_ClassificationOfVariableInterestEntitySubsidiariesDomain" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
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<xsd:element name="CommitmentsLineItems" id="amcn_CommitmentsLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
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<xsd:element name="CommonStockOutstandingMember" id="amcn_CommonStockOutstandingMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ConcessionAgreementsMember" id="amcn_ConcessionAgreementsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ConcessionFeeDeposits" id="amcn_ConcessionFeeDeposits" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="ConcessionFeeDepositTerm" id="amcn_ConcessionFeeDepositTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ConcessionFees" id="amcn_ConcessionFees" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="ConcessionFeesMember" id="amcn_ConcessionFeesMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ConcessionFeesPolicyTextBlock" id="amcn_ConcessionFeesPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ConcessionRightsContractTerm" id="amcn_ConcessionRightsContractTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ConstructionAndMaintenanceMember" id="amcn_ConstructionAndMaintenanceMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ContingentLiabilitiesAbstract" id="amcn_ContingentLiabilitiesAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ContingentLiabilitiesDisclosureTextBlock" id="amcn_ContingentLiabilitiesDisclosureTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ContractBacklogMember" id="amcn_ContractBacklogMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="CustomeraMember" id="amcn_CustomeraMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="CustomerbMember" id="amcn_CustomerbMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="CustomercMember" id="amcn_CustomercMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="DeferredIncomeFromAmericanDepositaryShares" id="amcn_DeferredIncomeFromAmericanDepositaryShares" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="DeferredTaxAssetsAmortizationOfIntangibleAssetsAndConcessionFees" id="amcn_DeferredTaxAssetsAmortizationOfIntangibleAssetsAndConcessionFees" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="DepositPayableCurrent" id="amcn_DepositPayableCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="DepositsAssetsDisclosureNoncurrentTextBlock" id="amcn_DepositsAssetsDisclosureNoncurrentTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="DigitalFramesInAirportsMember" id="amcn_DigitalFramesInAirportsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="DigitalTvScreensInAirportsMember" id="amcn_DigitalTvScreensInAirportsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="DigitalTvScreensOnAirplanesMember" id="amcn_DigitalTvScreensOnAirplanesMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="DocumentAndEntityInformationAbstract" id="amcn_DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="DominantCityLtdMember" id="amcn_DominantCityLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="EasyShopLtdMember" id="amcn_EasyShopLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="EducationSurchargeMember" id="amcn_EducationSurchargeMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="EffectiveIncomeTaxRatePreferentialTaxRate" id="amcn_EffectiveIncomeTaxRatePreferentialTaxRate" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ElecTechInternationalCoLtdMember" id="amcn_ElecTechInternationalCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="EmployeeOptionsMember" id="amcn_EmployeeOptionsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="EnterpriseIncomeTaxMember" id="amcn_EnterpriseIncomeTaxMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ExcelLeadInternationalLimitedMember" id="amcn_ExcelLeadInternationalLimitedMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="FilmCostsCurrent" id="amcn_FilmCostsCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="FilmCostsNoncurrent" id="amcn_FilmCostsNoncurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="FiniteLivedIntangibleAssetsImpairment" id="amcn_FiniteLivedIntangibleAssetsImpairment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FlyingDragonMediaAdvertisingCoLtdMember" id="amcn_FlyingDragonMediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDue" id="amcn_FutureMinimumConcessionFeePaymentsDue" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueAfterYearFive" id="amcn_FutureMinimumConcessionFeePaymentsDueAfterYearFive" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueWithinTwelveMonths" id="amcn_FutureMinimumConcessionFeePaymentsDueWithinTwelveMonths" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFive" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFive" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFour" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFour" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearThree" id="amcn_FutureMinimumConcessionFeePaymentsDueYearThree" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearTwo" id="amcn_FutureMinimumConcessionFeePaymentsDueYearTwo" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="GasStationMediaNetworkMember" id="amcn_GasStationMediaNetworkMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="GasStationTechnologyEquipmentMember" id="amcn_GasStationTechnologyEquipmentMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="GloriousStarInvestmentLimitedMember" id="amcn_GloriousStarInvestmentLimitedMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="GovernmentSubsidies" id="amcn_GovernmentSubsidies" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="GovernmentSubsidiesPolicyTextBlock" id="amcn_GovernmentSubsidiesPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="GuangxiCivilAviationMember" id="amcn_GuangxiCivilAviationMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="GuangxiDingyuanMember" id="amcn_GuangxiDingyuanMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="GuangzhouMeizhengAdvertisingCoLtdMember" id="amcn_GuangzhouMeizhengAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="HainanAirlinesCultureCoLtdMember" id="amcn_HainanAirlinesCultureCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="HainanJinhuiGuangmingMediaAdvertisingCoLtdMember" id="amcn_HainanJinhuiGuangmingMediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="IncomeTaxDisclosureTable" id="amcn_IncomeTaxDisclosureTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="IncomeTaxesLineItems" id="amcn_IncomeTaxesLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="IncomeTaxExpenseBenefitIncreaseDecrease" id="amcn_IncomeTaxExpenseBenefitIncreaseDecrease" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="IntermediateHoldingCompanyAxis" id="amcn_IntermediateHoldingCompanyAxis" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="IntermediateHoldingCompanyDomain" id="amcn_IntermediateHoldingCompanyDomain" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="InvestmentCommitment" id="amcn_InvestmentCommitment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="LoansReceivableInterestRate" id="amcn_LoansReceivableInterestRate" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="LongTermDepositsLineItems" id="amcn_LongTermDepositsLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="LongTermDepositsTable" id="amcn_LongTermDepositsTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="LongTermInvestmentsPolicyTextBlock" id="amcn_LongTermInvestmentsPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="NoncontrollingInterestAddedThroughAcquisition" id="amcn_NoncontrollingInterestAddedThroughAcquisition" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="NonVariableInterestEntityMember" id="amcn_NonVariableInterestEntityMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="OfficeRentalDeposits" id="amcn_OfficeRentalDeposits" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="OfficeRentalDepositsTerm" id="amcn_OfficeRentalDepositsTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="OrganizationAndPrincipalActivitiesLineItems" id="amcn_OrganizationAndPrincipalActivitiesLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="OrganizationAndPrincipalActivitiesTable" id="amcn_OrganizationAndPrincipalActivitiesTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="OtherCultureAndConstructionFeeMember" id="amcn_OtherCultureAndConstructionFeeMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="OtherCurrentAssetsFromNonmonetaryTransactions" id="amcn_OtherCurrentAssetsFromNonmonetaryTransactions" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="OtherMediaMember" id="amcn_OtherMediaMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="OtherRevenuesInAirTravelMember" id="amcn_OtherRevenuesInAirTravelMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PaymentsByDepositary" id="amcn_PaymentsByDepositary" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="PaymentsForAdvanceToAcquirePropertyPlantAndEquipment" id="amcn_PaymentsForAdvanceToAcquirePropertyPlantAndEquipment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="PaymentsForRepurchaseAndRetirementOfEquity" id="amcn_PaymentsForRepurchaseAndRetirementOfEquity" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="PercentageOfRevenue" id="amcn_PercentageOfRevenue" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="PercentageOfTotalAssets" id="amcn_PercentageOfTotalAssets" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="PercentageOfTotalLiabilities" id="amcn_PercentageOfTotalLiabilities" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="PeriodAxis" id="amcn_PeriodAxis" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PeriodDomain" id="amcn_PeriodDomain" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PrcEnterpriseIncomeTaxMember" id="amcn_PrcEnterpriseIncomeTaxMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PrepaidAgencyFees" id="amcn_PrepaidAgencyFees" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="PrepaidEquipmentCostAbstract" id="amcn_PrepaidEquipmentCostAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PrepaidEquipmentCostTextBlock" id="amcn_PrepaidEquipmentCostTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ProductOrServiceLineItems" id="amcn_ProductOrServiceLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="RestictedAssetsPaidInCapital" id="amcn_RestictedAssetsPaidInCapital" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="RestrictedAssetsPaidInCapitalAttributableToVariableInterestEntities" id="amcn_RestrictedAssetsPaidInCapitalAttributableToVariableInterestEntities" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="RestrictedNetAssetsAbstract" id="amcn_RestrictedNetAssetsAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="SalesRelatedTaxPercentageOfTotalRevenue" id="amcn_SalesRelatedTaxPercentageOfTotalRevenue" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfAdvertisingRevenueEarnedTableTextBlock" id="amcn_ScheduleOfAdvertisingRevenueEarnedTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfAllowanceForDoubtfulAccountsTableTextBlock" id="amcn_ScheduleOfAllowanceForDoubtfulAccountsTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfAmountsRecognizedInIncomeStatementTableTextBlock" id="amcn_ScheduleOfAmountsRecognizedInIncomeStatementTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfCondensedEquityStatementsTableTextBlock" id="amcn_ScheduleOfCondensedEquityStatementsTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfEstimatedEconomicLivesOfIntangibleAssetsTableTextBlock" id="amcn_ScheduleOfEstimatedEconomicLivesOfIntangibleAssetsTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentTableTextBlock" id="amcn_ScheduleOfEstimatedUsefulLivesOfPropertyAndEquipmentTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfFutureMinimumConcessionFeePaymentsTableTextBlock" id="amcn_ScheduleOfFutureMinimumConcessionFeePaymentsTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfLongTermDepositsTableTextBlock" id="amcn_ScheduleOfLongTermDepositsTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfPrepaidEquipmentCostLineItems" id="amcn_ScheduleOfPrepaidEquipmentCostLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfPrepaidEquipmentCostTable" id="amcn_ScheduleOfPrepaidEquipmentCostTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfTaxHolidayImpactOnEarningsPerShareBasicAndDilutedTableTextBlock" id="amcn_ScheduleOfTaxHolidayImpactOnEarningsPerShareBasicAndDilutedTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="SeniorExecutiveOptionsMember" id="amcn_SeniorExecutiveOptionsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageGrantDateFairValue" type="num:perShareItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisedWeightedAverageGrantDateFairValue" type="num:perShareItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeitedWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeitedWeightedAverageGrantDateFairValue" type="num:perShareItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodContractLife" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodContractLife" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsIntrinsicValueAbstract" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsIntrinsicValueAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageGrantDateFairValue" type="num:perShareItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestWeightedAverageGrantDateFairValue" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestWeightedAverageGrantDateFairValue" type="num:perShareItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedImmediately" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedImmediately" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageGrantDateFairValueAbstract" id="amcn_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsWeightedAverageGrantDateFairValueAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShareRepurchasePlanAbstract" id="amcn_ShareRepurchasePlanAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShareRepurchasePlanTable" id="amcn_ShareRepurchasePlanTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShenzhenAirmediaInformationTechnologyCoLtdMember" id="amcn_ShenzhenAirmediaInformationTechnologyCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShiboMovieMember" id="amcn_ShiboMovieMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ShortTermInvestmentsPolicyTextBlock" id="amcn_ShortTermInvestmentsPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="SignificantAccountingPoliciesLineItems" id="amcn_SignificantAccountingPoliciesLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="SignificantAccountingPoliciesTable" id="amcn_SignificantAccountingPoliciesTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="SignificantRisksAndUncertaintiesPolicyTextBlock" id="amcn_SignificantRisksAndUncertaintiesPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="StatutoryReserves" id="amcn_StatutoryReserves" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="StatutoryReservesAbstract" id="amcn_StatutoryReservesAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="StatutoryReservesDisclosureTextBlock" id="amcn_StatutoryReservesDisclosureTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="SubsidiariesAxis" id="amcn_SubsidiariesAxis" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="SubsidiariesDomain" id="amcn_SubsidiariesDomain" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TaxExemptPeriod" id="amcn_TaxExemptPeriod" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ThirdPartyLoanReceivableImpairmentLoss" id="amcn_ThirdPartyLoanReceivableImpairmentLoss" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="TianjinAirmediaAdvertisingCoLtdMember" id="amcn_TianjinAirmediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TianjinAirmediaJinshiAdvertisingCoLtdMember" id="amcn_TianjinAirmediaJinshiAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TraditionalMediaInAirportsMember" id="amcn_TraditionalMediaInAirportsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TransferToRetainedEarningsAppropriatedForLegalReserve" id="amcn_TransferToRetainedEarningsAppropriatedForLegalReserve" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="TreasuryStockAmericanDepositaryShares" id="amcn_TreasuryStockAmericanDepositaryShares" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="TwentyElevenStockIncentivePlanMember" id="amcn_TwentyElevenStockIncentivePlanMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwentyFifteenMember" id="amcn_TwentyFifteenMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwentyFourteenMember" id="amcn_TwentyFourteenMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwentySeventeenMember" id="amcn_TwentySeventeenMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwentySixteenMember" id="amcn_TwentySixteenMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwentyThirteenMember" id="amcn_TwentyThirteenMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwentyTwelveStockIncentivePlanMember" id="amcn_TwentyTwelveStockIncentivePlanMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwoThousandSevenAndTwentyElevenStockIncentivePlansMember" id="amcn_TwoThousandSevenAndTwentyElevenStockIncentivePlansMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="TwoThousandSevenStockIncentivePlanMember" id="amcn_TwoThousandSevenStockIncentivePlanMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ValueAddedTaxGrossRevenue" id="amcn_ValueAddedTaxGrossRevenue" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="ValueAddedTaxPolicyTextBlock" id="amcn_ValueAddedTaxPolicyTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ValueAddedTaxRate" id="amcn_ValueAddedTaxRate" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="VariableInterestEntitiesByClassificationOfEntitySubsidiariesAxis" id="amcn_VariableInterestEntitiesByClassificationOfEntitySubsidiariesAxis" type="xbrli:stringItemType" substitutionGroup="xbrldt:dimensionItem" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="WenzhouAirmediaAdvertisingCoLtdMember" id="amcn_WenzhouAirmediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="XianAirmediaChuangyiTechnologyCoLtdMember" id="amcn_XianAirmediaChuangyiTechnologyCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="XingheUnionMember" id="amcn_XingheUnionMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="YunxingChuangrongMember" id="amcn_YunxingChuangrongMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ZhangshangtongMember" id="amcn_ZhangshangtongMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ZhejiangTianguangDiyingProductionCoLtdMember" id="amcn_ZhejiangTianguangDiyingProductionCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirMediaJiamingAdvertisingCoLtdMember" id="amcn_BeijingAirMediaJiamingAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingAirMediaLianheAdvertisingCoLtdMember" id="amcn_BeijingAirMediaLianheAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingXingheUnionMediaCoLtdMember" id="amcn_BeijingXingheUnionMediaCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AdjustmentsToAdditionalPaidInCapitalDisposalOfEquityFromNoncontrollingInterests" id="amcn_AdjustmentsToAdditionalPaidInCapitalDisposalOfEquityFromNoncontrollingInterests" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="PrepaidMarketingAndSellingFee" id="amcn_PrepaidMarketingAndSellingFee" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="QingdaoAirportAirmediaAdvertisingCoLtdMember" id="amcn_QingdaoAirportAirmediaAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="WithholdingTaxCurrent" id="amcn_WithholdingTaxCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="BeijingAirMediaJiachengAdvertisingCoLtdMember" id="amcn_BeijingAirMediaJiachengAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="QingdaoInternationalAirportGroupCoMember" id="amcn_QingdaoInternationalAirportGroupCoMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingEastJiachengCultureMediaCoLtdMember" id="amcn_BeijingEastJiachengCultureMediaCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="HuMeiMember" id="amcn_HuMeiMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="EquityMethodInvestmentOwnershipPercentageTransferred" id="amcn_EquityMethodInvestmentOwnershipPercentageTransferred" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="BeijingTianyiCultureDevelopmentCoLtdMember" id="amcn_BeijingTianyiCultureDevelopmentCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="VariableInterestEntityOwnershipPercentageToBeSold" id="amcn_VariableInterestEntityOwnershipPercentageToBeSold" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="DisposalGroupIncludingDiscontinuedOperationFurnitureAndFixtureNoncurrent" id="amcn_DisposalGroupIncludingDiscontinuedOperationFurnitureAndFixtureNoncurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="NumberOfSetsOfLedScreensPurchased" id="amcn_NumberOfSetsOfLedScreensPurchased" type="xbrli:integerItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="AccruedFilmDistributionPayableCurrent" id="amcn_AccruedFilmDistributionPayableCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="OptionsGrantedOnJuly2009Member" id="amcn_OptionsGrantedOnJuly2009Member" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="OptionsGrantedOnNovember2012Member" id="amcn_OptionsGrantedOnNovember2012Member" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="NonEmployeeOptionsMember" id="amcn_NonEmployeeOptionsMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PeriodOfConsultingService" id="amcn_PeriodOfConsultingService" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="DingshengRuizhiBeijingInvestmentConsultingCoLtdMember" id="amcn_DingshengRuizhiBeijingInvestmentConsultingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="BeijingDayunCultureCommunicationCoLtdMember" id="amcn_BeijingDayunCultureCommunicationCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="GuangzhouXinyuAdvertisingCoLtdMember" id="amcn_GuangzhouXinyuAdvertisingCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="NumberOfShareholdersInAgreement" id="amcn_NumberOfShareholdersInAgreement" type="xbrli:integerItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="ScheduleOfConcessionCostPurchaseTableTextBlock" id="amcn_ScheduleOfConcessionCostPurchaseTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="ExercisePriceOneMember" id="amcn_ExercisePriceOneMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="ExercisePriceTwoMember" id="amcn_ExercisePriceTwoMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PaymentsOfInterestExpenses" id="amcn_PaymentsOfInterestExpenses" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="ScheduleOfEquityTransactionsWithRelatedPartyTableTextBlock" id="amcn_ScheduleOfEquityTransactionsWithRelatedPartyTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="FutureMinimumConcessionFeePaymentsDueYearFiveAndThereafter" id="amcn_FutureMinimumConcessionFeePaymentsDueYearFiveAndThereafter" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="PeriodOfCapitalContribution" id="amcn_PeriodOfCapitalContribution" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="AdjustmentsToAdditionalPaidInCapitalDisposalOfEquityToNoncontrollingInterests" id="amcn_AdjustmentsToAdditionalPaidInCapitalDisposalOfEquityToNoncontrollingInterests" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="ProceedsFromDisposalOfEquityInterestsToMinorityShareholders" id="amcn_ProceedsFromDisposalOfEquityInterestsToMinorityShareholders" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="ReceivableForDisposalOfInterestsInEquityMethodInvestments" id="amcn_ReceivableForDisposalOfInterestsInEquityMethodInvestments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="ReceivableForDisposalOfInterestsInSubsidiaries" id="amcn_ReceivableForDisposalOfInterestsInSubsidiaries" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="PrepaidSellingAndMarketingFee" id="amcn_PrepaidSellingAndMarketingFee" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="PrepaidIndividualIncomeTax" id="amcn_PrepaidIndividualIncomeTax" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="OtherNoncurrentAssetsTextBlock" id="amcn_OtherNoncurrentAssetsTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="AccruedSellingAndMarketingFeesCurrent" id="amcn_AccruedSellingAndMarketingFeesCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="instant"/>
<xsd:element name="VariableInterestEntityOwnershipPercentageRemaining" id="amcn_VariableInterestEntityOwnershipPercentageRemaining" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="NumberOfLoansReceivableFromRelatedParty" id="amcn_NumberOfLoansReceivableFromRelatedParty" type="xbrli:integerItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="NumberOfDaysInWhichLoanWillDueFromRelatedParty" id="amcn_NumberOfDaysInWhichLoanWillDueFromRelatedParty" type="xbrli:integerItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="ScheduleOfLoanToRelatedPartyTableTextBlock" id="amcn_ScheduleOfLoanToRelatedPartyTableTextBlock" type="nonnum:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="duration"/>
<xsd:element name="OptionsGrantedOnNovember2007Member" id="amcn_OptionsGrantedOnNovember2007Member" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PrepaymentOfLoanReceivableFromRelatedParty" id="amcn_PrepaymentOfLoanReceivableFromRelatedParty" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="LoansPayableToBankOneMember" id="amcn_LoansPayableToBankOneMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="LoansPayableToBankTwoMember" id="amcn_LoansPayableToBankTwoMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="PaymentsForDivestitureOfInterestInJointVenture" id="amcn_PaymentsForDivestitureOfInterestInJointVenture" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="credit" xbrli:periodType="duration"/>
<xsd:element name="ReceivablesFromAdsDepositary" id="amcn_ReceivablesFromAdsDepositary" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="instant"/>
<xsd:element name="TransferOfVariableInterestEntityOwnershipPercentage" id="amcn_TransferOfVariableInterestEntityOwnershipPercentage" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="ShenzhenLiantronicsCoLtdMember" id="amcn_ShenzhenLiantronicsCoLtdMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
<xsd:element name="AllowanceForDoubtfulAccountsReceivableRecoveriesWriteOffsNet" id="amcn_AllowanceForDoubtfulAccountsReceivableRecoveriesWriteOffsNet" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:balance="debit" xbrli:periodType="duration"/>
<xsd:element name="CostMethodInvestmentOwnershipPercentage" id="amcn_CostMethodInvestmentOwnershipPercentage" type="num:percentItemType" substitutionGroup="xbrli:item" nillable="true" abstract="false" xbrli:periodType="instant"/>
<xsd:element name="QingdaoJinshiZhixinInvestmentCenterLimitedPartnershipMember" id="amcn_QingdaoJinshiZhixinInvestmentCenterLimitedPartnershipMember" type="nonnum:domainItemType" substitutionGroup="xbrli:item" nillable="true" abstract="true" xbrli:periodType="duration"/>
</xsd:schema>


2 Subsequent Filings that Reference this Filing

  As Of               Filer                 Filing    For·On·As Docs:Size             Issuer                      Filing Agent

11/09/15  SEC                               UPLOAD9/30/17    1:127K Airnet Technology Inc.
 9/21/15  SEC                               UPLOAD9/30/17    1:162K Airnet Technology Inc.
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