SEC Info - Shore Ventures III, LP, et al. - ‘3’ for 5/29/20 re: General Cannabis Corp.

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

HERSHEY ADAM

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
5/29/20

3. Issuer Name and Ticker or Trading Symbol
GENERAL CANNABIS CORP [ CANN ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

Director	X	10% Owner
Officer (give title below)		Other (specify below)

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	2,008,536	I	See Footnote ⁽¹⁾ ⁽²⁾
Common Stock	3,477,278	I	See Footnote ⁽³⁾

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
1. Title of Derivative Security (Instr. 4)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
Warrants to purchase common stock	5/29/20	5/29/25	Common stock	1,506,402	0.5565	I	See footnote ⁽¹⁾ ⁽²⁾
Warrants to purchase common stock	6/3/20	5/29/25	Common stock	2,607,958	0.5565	I	See footnote ⁽³⁾

1. Name and Address of Reporting Person^*

HERSHEY ADAM

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

1. Name and Address of Reporting Person^*

Hershey Strategic Capital, LP

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

1. Name and Address of Reporting Person^*

HERSHEY STRATEGIC CAPITAL GP, LLC

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

1. Name and Address of Reporting Person^*

HERSHEY MANAGEMENT I, LLC.

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

1. Name and Address of Reporting Person^*

Hershey Management IV, LLC

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

1. Name and Address of Reporting Person^*

Shore Ventures III, LP

(Last)

(First)

(Middle)

6 POMPANO ROAD

(Street)

RUMSON

07760

(City)

(State)

(Zip)

Explanation of Responses:

(1) Represents shares of the common stock of the Issuer, and warrants to purchase shares of the common stock of the Issuer, that were acquired by Hershey Strategic Capital, LP ("HSC LP") pursuant to a Subscription Agreement dated as of May 29, 2020 among HSC LP, Shore Ventures III, LP ("Shore Ventures") and the Issuer. Such shares of common stock and warrants are held directly by HSC LP. Hershey Management I, LLC is the investment advisor of HSC LP. Hershey Strategic Capital GP, LLC is the general partner of HSC LP. (continue with footnote 2)

(2) Adam Hershey is the sole managing member of both Hershey Management I, LLC and Hershey Strategic Capital GP, LLC. As the investment advisor of HSC LP, Hershey Management I, LLC, which is controlled by Mr. Hershey, has the voting and dispositive power with respect to all of the securities of the Issuer owned by HSC LP. Each of Hershey Management I, LLC, Hershey Strategic Capital GP, LLC and Adam Hershey disclaims beneficial ownership in the securities of the Issuer held directly by HSC LP except to the extent of its pecuniary interest therein.

(3) Represents shares of the common stock of the Issuer, and warrants to purchase shares of the common stock of the Issuer, that were acquired by Shore Ventures pursuant to a Subscription Agreement dated as of May 29, 2020 among HSC LP, Shore Ventures and the Issuer. Such shares of common stock and warrants are held directly by Shore Ventures. Hershey Management IV, LLC is the general partner of Shore Ventures. Adam Hershey is the sole managing member of Hershey Management IV, LLC. As the general partner of Shore Ventures, Hershey Management IV, LLC, which is controlled by Mr. Hershey, has the voting and dispositive power with respect to all of the securities of the Issuer owned by Shore Ventures. Each of Hershey Management IV, LLC and Adam Hershey disclaims beneficial ownership in the securities of the Issuer held directly by Shore Ventures except to the extent of its pecuniary interest therein.

	HERSHEY MANAGEMENT I, LLC, By: /s/ Adam Hershey, Managing Member	6/11/20
	HERSHEY STRATEGIC CAPITAL, LP, By: Hershey Strategic Capital GP, LLC, Its general partner, By: /s/ Adam Hershey, Managing Member	6/11/20
	HERSHEY STRATEGIC CAPITAL GP, LLC, By: /s/ Adam Hershey, Managing Member	6/11/20
	HERSHEY MANAGEMENT IV, LLC, By: /s/ Adam Hershey, Managing Member	6/11/20
	SHORE VENTURES III, LP, By: Hershey Management IV, LLC, Its general partner, By: /s/ Adam Hershey, Managing Member	6/11/20
	/s/ Adam Hershey, Authorized Signatory	6/11/20
	** Signature of Reporting Person	Date
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Shore Ventures III, LP, et al. – ‘3’ for 5/29/20 re: General Cannabis Corp.

On: Thursday, 6/11/20, at 4:31pm ET · For: 5/29/20 · Accession #: 1104659-20-72441 · File #: 0-54457

Initial Statement of Beneficial Ownership of Securities by an Insider — Form 3 — SEA’34
Filing Table of Contents

This ‘3’ Document is an XML Data File that may be rendered in various formats:

Shore Ventures III, LP, et al. – ‘3’ for 5/29/20 re: General Cannabis Corp.

On: Thursday, 6/11/20, at 4:31pm ET · For: 5/29/20 · Accession #: 1104659-20-72441 · File #: 0-54457

Initial Statement of Beneficial Ownership of Securities by an Insider — Form 3 — SEA’34Filing Table of Contents

This ‘3’ Document is an XML Data File that may be rendered in various formats:

Initial Statement of Beneficial Ownership of Securities by an Insider — Form 3 — SEA’34
Filing Table of Contents